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THE NEW YORK INTERNATIONAL
FRINGE FESTIVAL
a production of THE PRESENT COMPANY
SM
PARTICIPANT MANUAL
© 1997 - 2007, THE PRESENT COMPANY
NEW YORK INTERNATIONAL FRINGE FESTIVAL , a production of THE PRESENT COMPANY © 1997 - 2007
SM
SHOW TITLE_______________________________________________________________ PARTICIPANT MANUAL 2
Table of Contents
Master Checklist.............................................................................. page 3
Schedule Overview ......................................................................... page 4
Duties of an ACR ............................................................................ page 5
Glossary .......................................................................................... page 7
Staff List........................................................................................ page 10
STEP 1: REGISTRATION
Technical Information and Survey Form ............................... pages 11-16
STEP 2: MARKETING MATERIALS
Marketing Information Form ................................................ pages 17-21
STEP 3: TOWN MEETING
FringeNYC Program Guide Info / Advertising Rate Sheet...... page 22-26
FringeNYC Propaganda Info / Advertising Rate Sheet ................ page 27
Press Information and Survey Form....................................... pages 28-31
Volunteer Flier (to post / distribute).............................................. page 32
STEP 4: MANDATORY ACR BOX OFFICE TRAINING
Box Office Information.......................................................... pages 33-35
FringeAL FRESCO....................................................................... page 36
FringeJR / FringeHIGH................................................................. page 36
FringeU ......................................................................................... page 37
FringeCLUB / Closing Night Party............................................... page 38
STEP 5: TECH REHEARSAL ..................................................... page 39
STEP 6: CHECK-IN ..................................................................... page 39
Optional Services ................................................................. pages 40 - 47
NEW YORK INTERNATIONAL FRINGE FESTIVAL , a production of THE PRESENT COMPANY © 1997 - 2007
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MASTER CHECKLIST
STEP ONE: REGISTRATION
Due POSTMARKED by May 15th to Participate in FringeNYC
(address on page 11):
Non-Refundable Participation Fee of $550
(Money order, certified check or cashiers check ONLY. Made payable to The Present Company.)
Two copies of Contract & One copy of W9 (WHITE PAGES ON TOP)
(Applicant, Author, and ACR Sign and return BOTH copies, a copy will be returned to you.)
Technical Survey Form
(YELLOW PAGES)
(Venue assignments and scheduling will be based on this information)
STEP TWO: MARKETING MATERIALS
Due SUBMITTED ONLINE by May 25th
(instructions will be emailed to REGISTERED shows):
Marketing Information Form (online)
Due POSTMARKED by May 25th
FringeU Form (optional) (GREEN PAGE)
STEP THREE: TOWN MEETING
Due at or before TOWN MEETING on Sunday, June 3rd at Noon
Press Packet w/ Press Survey Form on top (BLUE PAGE)
Graphic File Uploaded
Program Ad Insertion Order (PINK PAGE) (optional)
STEP FOUR: MANDATORY ACR BOX OFFICE TRAINING
Due at ACR Box Office Training
Your ACR – must attend one training session
STEP FIVE: TECH REHEARSAL
Due at Tech Rehearsal
Your programs with Audience Survey / Ballot stuffer
(Enough copies for your performances at FringeNYC to Venue Director)
Your complete company list for badges (cast, staff, crew names)
STEP SIX: CHECK-IN
Due at Check In
Your ACR must check-in your company at FringeCENTRAL
some time between August 5th – 13th from 2pm to 6pm
NEW YORK INTERNATIONAL FRINGE FESTIVAL , a production of THE PRESENT COMPANY © 1997 - 2007
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FringeNYC 2007 DATES
PLEASE NOTE: ALL DATES SUBJECT TO CHANGE. THE PURPOSE OF THIS
OVERVIEW IS TO GIVE YOU A GENERAL SENSE OF THE TIMELINE BETWEEN
NOW AND THE FESTIVAL. PAY CAREFUL ATTENTION TO NEWSLETTERS
REGARDING ADJUSTMENTS TO THE SCHEDULE AND ADDITIONAL
OPPORTUNITIES.
MAY
May 15th
May 19th, 20th
May 25th
-
STEP 1: REGISTRATION Deadline (postmark)
Marketing Speed Dates – By Appointment Noon –5pm
STEP 2: MARKETING INFORMATION Deadline (online submission)
-
STEP 3: TOWN MEETING
Program Guide Advertising Reservation Deadline (optional)
Program Guide Advertising Digital File Due (optional)
Marketing Mixers
July 5th
-
July 14th
July 14th
July 19th
July 22nd
July 22nd
July 27th
-
Scheduling of Performances Complete (approximately)
STEP 4: MANDATORY ACR BOX OFFICE TRAINING SESSION
Noon Mandatory ACR Box Office Training Session
3pm Mandatory ACR Box Office Training Session
7pm Mandatory ACR Box Office Training Session
Noon Mandatory ACR Box Office Training Session
3pm Mandatory ACR Box Office Training Session
Phone / Web orders begin
JUNE
June 3rd
June 3rd
June 10th
June 16th
JULY
AUGUST
rd
Aug 3
Aug 5th – 13th 2pm - 6pm
Aug 10th – 26th
STEP 5: TECH REHEARSAL
FringeCentral Opens
STEP 6: CHECK-IN
FringeNYC 2007
NEW YORK INTERNATIONAL FRINGE FESTIVAL , a production of THE PRESENT COMPANY © 1997 - 2007
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SHOW TITLE_______________________________________________________________ PARTICIPANT MANUAL 5
The Authorized Company Representative (ACR)
Each company will have one ACR. That ACR (and their contact information) is to be listed on the Participant’s Agreement before
it is returned. There is some language in the contract about what an ACR does, but we thought we’d explain the duties of an ACR
in plain language here. As you’ll see below, the ACR of a company CANNOT in ANY way be a performer, board op, or stage
manager of the show.
Sole Representative – by now you are no doubt totally aware that FringeNYC is run almost entirely by volunteers. The Present
Company has two (2) full-time staff members. Other than that, everyone that you see listed as staff has a regular day-job. With
more than 200 companies participating, it is necessary that only ONE person from each company contact the office. Therefore,
the ACR is the SOLE representative of your company, and the only communicator. If someone other than the ACR contacts the
office (an actor or designer, say), they’ll be asked to contact the ACR, and have the ACR contact the office with their question.
This is because it is likely that the ACR, through newsletters and training and reading this manual, already knows the answer to
the question. It also allows the ACR to act as an information conduit between us and each company. That way we don’t have to
repeat the same information to every member of your cast, and you remain informed and in control.
Email – it is CRUCIAL that the ACR keep one working email address from now until the end of the festival. MOST of the
important information (and many of the opportunities) over the next months will be distributed via an emailed newsletter. If one
or two of the 200+ addresses that we send a newsletter to bounce back to us, we won’t have time to re-send our message. We
cannot hunt you down. If you use a “hotmail” or other account of limited size, you’d be wise to keep it cleaned out. They fill up
with spam really quickly, and you might miss notice of an opportunity for your show. Likewise, we have had difficulties in prior
years with Road Runner and University accounts, and our newsletters ending up in a “spam” or “bulk mail” account. We use an
email distribution service called “Topica”. You may want to add the email address [email protected] to your address book in
order to ensure that you receive these emails. This is the address that the newsletters are sent from, and adding it to your address
book will inform your email provider that the newsletters are not spam or bulk mail, so they are more likely to end up in your in
box.
And speaking of email, this is our MUCH PREFERRED method of communication. As we said, each of our staffers is a
volunteer. Email allows them to help you out at their convenience. They’ll get your message much, much more quickly than if
you call the office and we put the phone message in their in box, which they’ll see at the next weekly staff meeting. Do yourself a
favor, use the email addresses that you’ll find in this participant manual and later on the participant website.
Box office – Each ACR will attend ONE mandatory box office training session. There will be several held over the month prior to
the festival, and one or more during the festival for nationals and internationals who cannot attend any of the July sessions. The
mandatory ACR box office training sessions are currently scheduled for Saturday, July 14th at Noon and 3pm; Thursday, July 19th
at 7pm; Sunday, July 22nd at Noon and 3pm. All of these sessions will be held at the Bruce Mitchell Multi-Purpose Room, 520
Eighth Avenue, 3rd Floor (between 36th and 37th Streets – same building as the Present Company’s office). We STRONGLY
encourage you to attend one of these early sessions, if at all possible. Remember, you won’t know details about ordering industry
comps and participant rate tickets for your show until you’ve attended a training session. And most importantly, the ACR will be
the representative of the participating company at the box office, so it is crucial that you understand how it works. ACRs must be
trained prior to arranging industry comps or working a box office, and companies without a trained ACR will not receive their
box office income.
National and International ACRs – we will hold several mandatory ACR box office training sessions during the festival for you.
These will be held at FringeCENTRAL, It is not necessary, or expected, that you will travel to New York in order to attend one of
these early (July) sessions.
At each performance – a box office manager will sell any remaining unsold tickets to your performance. They will arrive
approximately 15 minutes prior to your performance in order to do this. They will also be handing out pre-sold, or “Will Call”
tickets, in coordination with a volunteer.
Your job is to stand NEAR the box office (but not in their way) so that you can answer questions about your show that the
volunteer cannot be expected to know. You may wish to hand out your programs, as well. Doing so makes it apparent to your
audience that you’re the representative of the show. Remember: many people who will see your work at FringeNYC will not be
familiar with your company. This is your chance to build an audience! Smile! Spread that FringeNYC spirit! You never know
who you’re talking to. FringeNYC presents many opportunities to meet future supporters and collaborators, and this is one of the
best ones!
This is also your chance to interact with press or industry who are attending your show. You may want to have press kits for your
show available to give to press and industry. Press kits are your responsibility.
NEW YORK INTERNATIONAL FRINGE FESTIVAL , a production of THE PRESENT COMPANY © 1997 - 2007
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You will want to record any press or industry attendee at your show. That way you can follow up with them on a timely basis.
Those who have not made an advance reservation will be handing the box office volunteer a business card. When the show has
started, you can quickly copy down the most important information. Then the card will be returned to the performance envelope
for our data entry and as “back-up” for the comp they’ve been given.
When the venue director tells you it is time to open the house, you’ll act as house manager, making sure that each person entering
the theatre has a ticket for that performance. That way the box office manager can stay at the box office, which may or may not be
near the entrance to the theatre. You’ll know the audience members, too, because you’ll have greeted them, answered any
questions, and given them a program!
When the show begins, the box office manager will do a quick preliminary reconciliation of sales. This will be done on the front
of the performance envelope. After this, you will look at the reconciliation and SIGN THE PERFORMANCE ENVELOPE.
Then the box office manager will return the performance envelope to FringeCENTRAL. The performance envelope will be
reconciled again with a FringeNYC staff member. Then it goes to the main office for data-entry. This early data entry allows us to
pay each company for their cash sales for the first week before the festival is even finished. It also prevents us from pulling a
particular performance envelope after that performance in order to answer a question, retrieve an industry business card, etc. This
is why it is crucial you review and sign the envelope before it leaves the venue. Please keep in mind that the festival is more than
1,200 performances…it’s a lot of envelopes.
THE ACR WILL REMAIN IN THE LOBBY, AS HOUSE MANAGER, IN ORDER TO ENSURE THAT NOBODY “SNEAKS
IN” TO THE THEATRE. IT IS NEITHER THE RESPONSIBILITY OF YOUR VENUE DIRECTOR OR YOUR BOX OFFICE
MANAGER TO KEEP OUT LATECOMERS.
For all of the above reasons, and many more, the ACR of a company CANNOT in ANY way be a performer, board op, or
stage manager of the show.
Company Manager – you’ll be acting as the company manager for your show. This means that we’ll give you all of the
information, and you’ll pass along the information to all of your company members. You’ll officially check-in the company upon
your arrival at the festival. At check-in, you’ll pick up the participants’ badges for your entire company, and then you’ll pass out
the participants’ badges to all of your company members. You’ll explain to them how to volunteer, arrange industry comps,
purchase participant rate tickets, and where the closing night party is. You’ll also be the enforcer of the FringeNYC policies, and
help spread the FringeNYC spirit.
You’ll have the primary responsibility of communicating information from the Venue Director to your company. Remember, the
Venue Director has to keep things on schedule. He or she will tell YOU that it is time to open the house, or that your company
can enter the theatre. You will then get your company in and out in a friendly, cooperative, timely manner.
Signatory – As the ACR, you have the authority to sign for your company. You (and you alone) can check-in your company and
pick up important information for your company (including participants’ badges). You (and you alone) can pick up the first box
office distribution for your company.
This all sounds much more difficult than it really is. But a conscientious ACR can make all the difference in a particular show’s
experience at FringeNYC. Don’t leave your gang in the dark. Read the materials we send you and the newsletters we email you.
Come to the Town Meeting. Report any problem or potential problem to FringeNYC staff so we can try to solve it. Set an
example. Share the love. They’ll adore and appreciate you, and so will we.
SPECIAL OFFER FROM THEATER RESOURCES UNLIMITED: If you do NOT have an ACR (Authorized Company
Representative), our friends at Theater Resources Unlimited might be able to match you up with one of their member producers.
If you are interested in being listed as a “FringeNYC Show in Need of an ACR” on the Theater Resources Unlimited Bulletin
Board / Newsletter, please send an email to Bob Ost, President, at [email protected] as soon as possible. (Remember: You
cannot complete STEP ONE: REGISTRATION without having your ACR sign the Participants Agreement.) Your email to Bob
MUST use the subject line “FringeNYC ACR Request” and include the following:
Your name, your email address, your phone number, and Title, Author (Playwright, Composer, Choreographer, etc.), Cast (if
known), Producing Organization, and a synopsis of the show (one-page maximum – included in the body of the email). DO NOT
SEND ATTACHMENTS.
NEW YORK INTERNATIONAL FRINGE FESTIVAL , a production of THE PRESENT COMPANY © 1997 - 2007
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A GLOSSARY OF FringeNYC TERMS
Note: All glossary terms are underlined throughout Participant’s Manual.
ACR - Authorized Company Representative - The ACR is your company’s sole FringeNYC contact and House / Company
Manager. The ACR must be the sole representative that contacts FringeNYC staff with questions. This person must be present at
every performance (not on stage or backstage) to answer any questions about your show that the venue staff will not be able to
answer (remember that there will be 10 - 14 shows in each venue, and the venue staff will not know everything about each one),
including any questions regarding ticketing and settlements. See page 5 for further description.
BLURB - Each Participant will provide a 40-word description of the show. This blurb will be used in the program guide.
It should be intriguing; this is your opportunity to sell your show. See page 21 for further description.
BOARD OP - The board op(s) are the crew members provided by each participating company in order to work the sound and
lighting equipment for their show, as well as any backstage requirements. Your board op and stage manager may be the same
person, depending upon the requirements of your show. Be sure to pass along any information regarding your venue to your board
op and stage manager.
BUSKING - At most festivals, buskers perform outside to market their shows. In New York City, there are strict guidelines
regarding performing outdoors. If you wish to promote your show by performing outdoors (which is highly encouraged), please
contact the FringeAL FRESCO staff in order to schedule a time and location as a part of “FringeNYTeasers”. FringeNYC will
obtain any required permits for several locations and blocks of time. You are, of course, welcome to pass out flyers and postcards
at FringeCENTRAL. In addition, FringeNYC may provide several other opportunities to promote your show, such as informal
performances at FringeCENTRAL and FringeCLUB.
CHECK-IN – The ACR is required to register each company for the Festival at FringeCENTRAL. Upon registering, we will
confirm local phone numbers and contact information for each ACR during the Festival, and double-check your payment
information (payable to, address, social security / Fed ID#). We will also distribute important information to each company at this
time, including participant’s badges. For FringeNYC 2007, each company must check-in at FringeCENTRAL sometime between
2pm and 6pm, August 5th –13th, or sometime between 2pm and 6pm on the first day after August 13th that your company is in
town (if you are not in town August 5th – 13th)
CONCIERGE - Each day of the Festival you will find a friendly face behind the concierge desk at FringeCENTRAL. These are
knowledgeable volunteers who are there to provide audience with answers to questions ranging from “How do I get from
FringeCENTRAL to Venue #20?” to “Where is a good place to get a vegetarian meal?” The concierge also provides maps and
information on the neighborhood.
E-MAIL SUBMISSIONS – We are asking for a lot of materials from you via e-mail. Please include any text information in the
BODY of your e-mail, with the required information in the subject line. Please do not e-mail text attachments. In addition, please
be aware that we distribute very time sensitive and important information to the ACR of each show via an emailed newsletter. It
is very important that your email account have ample capacity. If you have a “hotmail” or similar email account with limited
capacity, and your box is full, we WILL NOT be able to re-send the information. Please consider using an email address
associated with an amply-sized in box.
FringeAL FRESCO is the unique outdoor “festival within a festival” in the parks and on the streets of FringeNYC. Featuring
free performances to draw crowds to our neighborhoods, FringeAL FRESCO is also an excellent opportunity to promote your
show. You will receive further information regarding FringeAL FRESCO’s “FringeNYTeasers” in the next months.
FringeCENTRAL - FringeCENTRAL is the central box office of FringeNYC. Each company must check in here. It is also
where you may leave promotional materials for your show, purchase advance tickets for any performance in the Festival, and visit
the Participant’s Liaison to ask any questions that may arise.
FringeCLUB - FringeCLUB is the late night gathering spot for FringeNYC participants, staff and audience. We are working to
provide a location which will feature short performance slots, reduced price beverages, and a place to gather and relax with other
FringeNYC folk. Location TBA.
FringeJR - is FringeNYC for families. FringeJR is comprised of the shows that are aimed at children and families. FringeJR
presents “Fort FringeJR”, an activities center and entertainment area for families each weekend of the Festival. FringeJR shows
will be performing excerpts and will have fliers for their shows available to parents at Fort FringeJR.
NEW YORK INTERNATIONAL FRINGE FESTIVAL , a production of THE PRESENT COMPANY © 1997 - 2007
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FringeHIGH - is a program to involve high school students in FringeNYC, both as audience members and volunteers. Shows
may elect to join FringeHIGH, and take advantage of specific marketing opportunities targeted toward High School students. See
page 35 for more information.
FringeU - In addition to over 200 shows, street performances and art exhibitions, FringeNYC presents FringeU. We will offer
classes, workshops, round-tables, and seminars where learning electrifies. We will schedule programs for both audiences and
performance professionals, as well as everyone else who has a stake in the energy and excitement of multi-arts festivals.
Workshops and lectures will focus on producing, financing and conceptualizing alternative theater, plus a few other surprises.
Panels and seminars will investigate critical issues for those committed to performance and the arts. Every event will encourage
intense interaction between all the participants. And it's all free!
FringeNYC Propaganda - FringeNYC Propaganda is the newspaper of The New York International Fringe Festival
(FringeNYC). The paper contains everything from listings, advertisements and articles to features and gossip. It is distributed to
all of the venues and neighborhood establishments. The first issues of FringeNYC Propaganda are the “Sneak Peek” (June) and
the “Preview” (July).
HOUSING - FringeNYC does not provide housing for its participants, but can be helpful in finding such locations. A list
of housing possibilities will be posted on the website. In addition, if any local participants would like to house national or
international participants, please contact the FringeNYC office so that we can help match up available space with our national and
international visitors.
INFORMATION BLOCK – The information block is a specifically designed graphic which should appear on all of your
promotional materials for FringeNYC. The information block ensures that FringeNYC is listed correctly, and that all of your
promotional materials list the correct phone numbers, etc. It also assures that your production is recognized as a part of The New
York International Fringe Festival (FringeNYC).
LOAD-IN - Each company will be required to have at least one representative present at the load-in of the venue. This is the time
to bring in any pre-approved set pieces and props. It is also when the rep light plot is hung and focused, and the venue is prepared
for FringeNYC. If any company fails to provide one representative, with a crescent wrench, for the entire load-in, a $30 penalty
will be assessed to that company.
MANDATORY ACR BOX OFFICE TRAINING SESSION – Each ACR is required to attend one box office training session,
per the contract. At this informative, thorough training session, the ACR of each company will learn how FringeNYC box office
and ticketing work – including how to arrange industry comps, how to review and sign / approve each performance report, and
your responsibilities at the box office. Untrained ACRs may not be present at the box office, and companies without the signature
of their trained ACR on each performance report will not receive their box office income.
MARKETING SPEED DATES – In an effort to help you best market your show, we will present these informative, fun
sessions. Each speed date is a chance for you to present your blurb to someone from our marketing department. We will then help
you clarify and enhance the description of your show so that your marketing materials have the greatest impact with our audience
and the media. Appointments for Marketing Speed Dates will be available May 19th from Noon to 5pm and May 20th from Noon
to 5pm. To make an appointment for a Marketing Speed Date, send an email to [email protected]. National and
International participants who cannot attend these sessions will be able to take advantage of “virtual” speed dates by emailing
their blurbs to [email protected]
MARKETING MIXERS – In addition to Marketing Speed Dates, we will be hosting Marketing Mixers in order to facilitate
cross-marketing opportunities among FringeNYC shows. These will be held June 16th. Keep an eye on your newsletters for
further information. We will likely invite shows by genres, themes, and height of ACR (just kidding).
PARTICIPANT - Once selected to be in the Festival, you and everyone associated with your show becomes a PARTICIPANT.
You will submit your participants list (the name of every cast member, staff person, designer, technician, and crew member
involved in presenting your show) so that each of them can be issued a participant’s badge. This badge allows each participant the
“participant’s rate” for tickets ($5), on a space-available basis, for each performance comprising the Festival.
PRIME - Every company performing within a certain venue will be assigned approximately the same number of “prime”
performance slots. “Prime” slots are generally defined as those which fall between 5pm and Midnight. “Prime” slots for FringeJR
shows generally fall between Noon and 8pm.
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PROGRAM GUIDE - The program guide is the “bible” of the Festival. We generally print between 25,000 and 50,000 copies of
the program guide, and it serves as our primary marketing tool. You will have the opportunity to purchase advertising in the
program guide, which is optional. Each company will have a small icon(either a photo or logo provided, electronically, by you)
and a 40 word blurb in the alphabetical listing section of the program guide.
REGISTER / REGISTRATION – STEP 1 of participating in FringeNYC is registration. Registration is complete when we have
received two signed copies of your Participant’s Agreement (including Author’s Agreement), one W-9, your Participation Fee,
and your Technical Survey Form. Shows who DO NOT REGISTER are NOT a part of FringeNYC.
REP LIGHT PLOT - Each venue will have a rep light plot. A rep light plot is one which provides sufficient lighting for each
show performing in that venue. Remember, each venue will have eight to fourteen companies performing on a rotating schedule.
There is not time to re-focus lights between shows. Therefore, the lights will be set in such a manner that each area of the stage
can be lit. See page 11 for further information.
RUNNING TIME - The running time of your show should be listed accurately on your tech survey form and should start at the
moment the lights go down and run to the last minute, including any intermissions. Remember, we use this information to
schedule performances at your venue, so it is important to be accurate. Once you submit a tech survey form, the length of your
show cannot change.
STRIKE - Strike is the event of restoring the venue. It occurs following the final performance at that venue on Sunday, August
26th (the last day of the Festival). Each company must send at least one representative, with a crescent wrench, to strike lights,
sound, costumes and scenery and restore the venue to cleaner than its original state. All show props, costumes, set pieces and
other equipment must be picked up by 8pm Sunday night-or they will be disposed of at your expense. If any company fails to
provide one representative, with a crescent wrench, for the entire strike, a $50 penalty will be assessed to that company.
TECHNICAL DIRECTORS - FringeNYC will provide one Festival Technical Director and an appropriate number of Technical
Directors, who will provide technical assistance above and beyond that provided by Venue Directors. These people will be
responsible for the maintenance and repair of venue equipment as well as facilitation of load-in and strike, in coordination with
your Venue Director.
TOWN MEETING - Open meeting between FringeNYC staff and New York City area participants - a chance to turn in required
materials, ask questions about the Festival, and network with other companies. For those outside the New York City area, all
information discussed at the town meetings will be available via a participants newsletter, which will also be posted on the
FringeNYC website.
WEBSITE / www.FringeNYC.org – The official website of FringeNYC. We will establish a secure (password protected) area of
this site for posting information helpful to participants. This will include a press list, housing list, community guide, a copy of this
manual, and much more.
VENUE DIRECTOR - Each venue will have one Venue Director, who will be a staff person provided by FringeNYC. Once
assigned, this person will be your primary contact during the Festival, and will be present at the majority of your performances.
They are there to ensure that the Festival stays on schedule, that the box office and audience changeover runs smoothly, and that
all venue requirements are met. The Venue Director is also trained to provide light-duty technical assistance. The Venue Director
is not there to be your stage manager or board op, or in any way to run your show.
VENUE POOL - One dollar of each ticket sold to the Festival will go into a “venue pool”. This pool provides additional income
to our venue partners, who rent their theatres to us at a substantial discount for FringeNYC.
VOLUNTEERS - Volunteers are the people who make FringeNYC happen. The Festival requires a total of over 1,100 volunteers
working multiple shifts helping out at box offices, staffing the concierge desk and helping at FringeCENTRAL -and lots more! It
is imperative that each participant volunteer whenever possible. Volunteers receive a volunteer voucher which admits them to any
FringeNYC show for free, on a space available basis. Volunteer, and be nice to those who do. A flier about volunteering has been
provided on page 32. Please copy it and distribute it to your company, and post it wherever possible. Remember: Our volunteers
see lots of shows and come into contact with our audience members – there will be announcements of additional opportunities to
show your support of our volunteers, and to get them excited about your show.
NEW YORK INTERNATIONAL FRINGE FESTIVAL , a production of THE PRESENT COMPANY © 1997 - 2007
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FringeNYC CONTACT INFORMATION
The New York International Fringe Festival (FringeNYC)
c/o The Present Company
520 Eighth Avenue, Ste. 311 New York, NY 10018
Phone 212.279.4455 Fax 212.279.4466
The New York International Fringe Festival (FringeNYC) is a production of The Present Company, and our
office is located at the above address (between 36th and 37th Streets). Our office hours are 10am to 6pm,
and our office is easily accessible via the A, C, E or 1, 2, 3 trains. However, most of our staff is volunteer,
does not work at our office, and can be reached most easily and efficiently via email.
PARTIAL Staff List
POSITION
NAME
E-MAIL CONTACT
Producing Artistic Director
Elena K. Holy
[email protected]
Asst. to the Producer
Alexa Shaughnessy
[email protected]
Production Manager
Krista Robbins
[email protected]
Festival Technical Director
Gregg Bellon
[email protected]
Marketing Liaison
John Peterson
[email protected]
Web Master
Taty Sena
[email protected]
Publicist / Press
Ron Lasko, Spin Cycle
[email protected]
Special Events Director
Kevin Bartlett
[email protected]
FringeJR Director
Amanda Herel
[email protected]
FringeNYC Propaganda Ed. Frank Kuzler
[email protected]
International Ambassador
Avner Kam
[email protected]
Volunteer Coordinator
Taty Sena
[email protected]
A publication of The Present Company, Inc. (c) 1997 - 2007. All rights reserved. No portion of this publication may be distributed
or reproduced without the permission of the author and The Present Company, Inc. FringeNYC, fringenyc(logo), The New York
International Fringe Festival, fringe(logo), Fringe Festival, FringeJR, FringeU, FringeAL FRESCO, FringeART, Fringe High,
Fringe Cafe, Frozen Fringe, FringeCLUB, FringeNYC Slice-O-Matic, FringeNYC Propaganda, and The Present Company are
trademarks and/or service marks of The Present Company, Inc. and may not be used without express written permission of The
Present Company, 520 Eighth Avenue, Ste. 311, New York, NY 10018. (212) 279-4488.
NEW YORK INTERNATIONAL FRINGE FESTIVAL , a production of THE PRESENT COMPANY © 1997 - 2007
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SHOW TITLE_______________________________________________________________ PARTICIPANT MANUAL 11
STEP ONE: REGISTRATION
TECHNICAL INFORMATION
COMPLETED FORMS MUST BE POSTMARKED OR HAND
DELIVERED NO LATER THAN MAY 15th
If we do not receive your completed forms ON TIME, you will not be able to participate in FringeNYC. The more information you
provide, the easier it will be for us to help you. If you have any questions about anything on this form, or any other technical
questions, please e-mail [email protected]. Please address all completed forms or other technical inquiries to:
FringeNYC c/o The Present Company
520 Eighth Avenue, Ste. 311
New York, NY 10018
email [email protected]
PLEASE NOTE: The information you provide on your technical survey form is necessary for us to get a sense of the IDEAL
requirements for your show. It does not mean that what you put on your form will necessarily be provided. You may be required to
reduce or simplify the technical needs of your show in order to perform your show within the resources of FringeNYC.
Basic Information
•
Each company/artist will be assigned to a single venue for the run of FringeNYC.
•
Between ten and fourteen companies/artists will be assigned to each venue.
•
The performance schedule will rotate to give every company a fair shot at all performance times.
Note: This means that you will most likely have at least one prime weekend evening slot, as well as at least one weekday
afternoon slot. Schedule conflicts may impact on the number of performances you receive and will impact your performance
times. .
•
Because of the rotating schedule, changeovers from one show into another must take no longer than a total of 30 minutes. This
means that you must be able to set up all scenery, props, sound, lighting, and other equipment in fifteen minutes. Likewise,
after your performance, you must be able to strike your show in fifteen minutes.
•
No open flame or pyrotechnics are allowed at any venue. This includes candles and lit cigarettes.
FringeNYC will provide:
•
A venue, equipped with at least the following: a basic repertory light plot (consisting of at least a front light system, a back
light system, and at least one special (which is shared by all companies)), a basic sound system (consisting of at least an
amplifier, a mixer, two speakers, a single CD player, and all necessary cable), and audience seating .
•
Box office personnel.
•
A Venue Director, who is responsible for crowd control, posting the schedule of events in the venue and running that
schedule, and providing minor technical assistance.
•
A Festival Technical Director, who will provide more complicated technical assistance when necessary and will be
responsible for technical oversight of five or more venues.
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TECHNICAL INFORMATION (continued)
Every company must provide:
•
A completed Technical Survey Form postmarked by MAY 15th. If we do not have the survey form by the deadline, your show
will be replaced by an alternate from the alternates list.
•
A Stage Manager who is intimately familiar with the technical details of your show.
•
A light board op, sound operator, and any other technical personnel necessary to run your show. If your lighting is complicated,
you must provide a lighting designer to set cues during tech rehearsal as well.
Out-of-Town Companies:
•
If you cannot bring the necessary people with you, we will ATTEMPT to provide assistance in finding local help by providing of
list of available people for you to contact. Please make a note of this on the Technical Survey Form. REMEMBER: All out-oftown companies must provide a stage manager.
Tech Rehearsals
•
You will be scheduled for a single technical rehearsal, which will be at least two times the length of your show. Because of the
short time available to you, you should rehearse the technical aspects of the show before you get to your FringeNYC venue. You
may use this rehearsal time in any way you wish, but you must run your show completely once, in order to confirm an accurate
timing on the length of your show.
Your Responsibilities at the Venue
•
Load-in: There will be a scheduled time for load-in for each venue. Each company must send at least one representative (with a
crescent wrench) to help with load-in, light hang, focus, and general venue preparation. Any company failing to provide at least
one person for the load-in will be fined $30. This is also the time when large set pieces or furniture should be loaded into the
space -- if they have been APPROVED by the Venue Director for storage in the space. NOTE: Most venues have very limited
storage space, and you may be required to take furniture or set pieces, props and/or costumes in and out of the space each time
you have a show. HINT: keep scenery to a minimum to avoid having to transport large pieces back and forth.
•
Cleaning: Each venue will be shared by up to 14 different companies, and that includes sharing the dressing rooms, front of
house, and bathroom facilities. Please be respectful of other companies, and leave all the venue spaces clean when you finish your
show. Your Venue Director will coordinate the cleaning of the venue.
•
Strike: Strike will occur in each venue on Sunday, August 26th, after the end of the last show. Each company must send at least
one representative (with a crescent wrench) to strike lights, sound, costumes and scenery, and restore the venue to a state cleaner
than its original. Any company failing to provide at least one person for the entire strike will be fined $50. All fines will be
deducted from your final box office payment. All show props, costumes, set pieces and other equipment must be picked up by
8pm Sunday night, or it will be disposed of at your expense.
•
Heat: Please, please keep in mind that our festival takes place in August, in New York City. It is often very hot and humid. Even
though our venues are air conditioned, you must keep the heat in mind when planning every technical aspect of your show. The
air conditioning in even the most well equipped venue is not meant to handle eight performances a day, from Noon to Midnight,
for sixteen consecutive days. Add to that some additional lighting equipment, and keep it on for fourteen hours, and you’ve got a
sticky and potentially dangerous situation for your company. Do NOT put your actors in heavy clothing or coats or materials that
don’t breathe. Prepare your actors to project their voices over the hum of an air conditioner. Encourage them to drink water, and
provide it for them, if possible. We cannot be responsible for the health and safety of your cast and crew, but we are concerned.
We want all of our participants to have a good experience, and we will step in if we feel you are jeopardizing anyone’s safety. Be
smart.
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SHOW TITLE_______________________________________________________________ PARTICIPANT MANUAL 13
Technical Survey Form
(due postmarked or hand delivered by May 15th)
Please read this form fully before filling it out.
General Information
Company Name__________________________________
Show Title_______________________________________________
Who is your Company’s Authorized Company Representative (ACR)? (REQUIRED)
Name_______________________________________________
Phone (day) __________________________________
Phone (eve)________________________ Fax_______________________ E-mail ___________________________ (REQUIRED)
Stage Manager________________________________________
Phone (day) __________________________________
Phone (eve)________________________ Fax_______________________ E-mail ____________________________
Company Technical Contact_____________________________
Phone (day) _________________________________
Phone (eve)________________________ Fax_______________________ E-mail ____________________________
Additional Production Staff/Crew not listed above (Name/Title)
1)_____________________________________________
4)______________________________________________________
2)_____________________________________________
5)______________________________________________________
3)_____________________________________________
6)______________________________________________________
Running time of show:
(including intermissions, expressed in minutes -- i.e. 60 minutes rather than 1 hour)
Number of intermissions: _____________
Set-up time:
15 minutes
Strike time:
15 minutes
Number of performers in show: ________ + Number of staff with show: ________ = Total number of people: ___________
Do you plan on performing your show under the Actors' Equity Showcase Code? (circle one)
YES
NO
Each company will be allotted between five (5) and seven (7) performances (inclusive) during FringeNYC. What is the optimum
number of performances for your show during the Festival? _____________ What is the minimum? ____________
Are there any special considerations we should consider when scheduling your show? (i.e. actor conflicts, the company arriving in or
leaving New York on a certain day, etc.) Please be explicit, and remember that such conflicts may impact the number of
performances your show receives (please note: 95% of our participants have day jobs. Your actors day jobs are not a conflict):
___________________________________________________________________________________________________________
_____________________________________________________________________ (You may add another sheet if necessary.)
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SHOW TITLE_______________________________________________________________ PARTICIPANT MANUAL 14
Ground Plan and Scenery
Please provide us with a basic ground plan of your show (stage entrances, scenery pieces, etc.) in the space provided below or attach a
Ground Plan to back of this form. Include estimated measurements of stage dimensions and scenery expressed in feet and inches.
Backstage
Audience
Preferred type of Venue: (Circle ONE)
PROSCENIUM
BLACK BOX
STUDIO THEATER
CABARET
DANCE – FLOORED (Type:
)
(Marley, Hardwood, Etc.)
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Technical Survey Form (continued)
Scenery
Please describe any scenery pieces or large prop items (including furniture, flats, platforms, doors, etc.).
Item
Size: length, width, depth
Remember: Your scenery and props
must be built in such a way that they
can be set up and struck in fifteen
minutes or less.
Also, many of the FringeNYC venues
have minimal storage, if any at all.
Storage for large items cannot be
guaranteed. All storage concerns will
be arranged with your Venue
Director.
Please describe any soft goods, hanging banners, scrims, cycs, screens, or other hanging or rigged scenery:
Item
Size: length, width, height
Some FringeNYC venues have very
low grids, and some have no grids at
all. If you require high hanging
positions, we will do our best to match
you with a venue that meets your
needs. There is no “flying” in or out of
set pieces or drapes at FringeNYC.
Lighting and Effects
Each venue is equipped with a repertory light plot that all shows in the venue must share. The size of the repertory plot varies
with the size of the venue. Every repertory plot contains at least a front light system (with the ability to isolate stage left and
stage right), a backlight system, at least one special, and a manual light board. Most venues are equipped with much more.
Approximate number of lighting cues in the show: ______________
Ideal number of specials: ______________
Will you be bringing practical lights (i.e. lamps, light boxes) or special lights (i.e. strobes, IF's) specific to your show? ___________
If so, describe the nature and wattage of each instrument: _____________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
Will you be bringing fog machines, hazers, smoke machines, pneumatic cannons, or any other theatrical effect devices? __________
If so, describe the nature and electrical requirements of each accessory: __________________________________________
____________________________________________________________________________________________________________
__________________________________________________________________________________________________________
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Lighting and Effects (continued)
Please indicate any special needs or concerns regarding your lighting: __________________________________________________
___________________________________________________________________________________________________________
Please note there is NO OPEN FLAME or SMOKING in any venue. This includes candles and cigarettes. If you need advice
on a creative solution / alternative to candles or cigarettes, please contact [email protected]. We can offer suggestions.
Sound, Video, and Projection
Please indicate your sound, video, and projection requirements by checking the boxes below:
Check Here
Component
Cassette Deck (Dual)
CD Player **
Mini-Disc Player
DAT Player
Microphone with stand
** Provided by FringeNYC
Please note that FringeNYC guarantees that each venue is
equipped with an amplifier, mixing board, two speakers, and
single CD player. Some FringeNYC venues are equipped
with better audio/video components than others.
If you use specialized sound or video media (especially
mini-discs and video projectors), you should plan on
bringing its source component with you.
Live Sound and Amplification
Will you be using any live instruments? If so, describe them
and any amplification/sound reinforcement you will be
using:
________________________________________________
Slide Projector
Video Projector
Film Projector
Television/ monitor
________________________________________________
VCR
________________________________________________
Front Projection Screen
Rear Projection Screen
________________________________________________
Please describe any other special needs or concerns regarding your sound, video, or projection: ______________________________
___________________________________________________________________________________________________________
Priorities
In order for us to help select a venue for you, please indicate how you prioritize the following specifications / production elements by
numbering them from #1 – #10, with #1 being your highest priority. You must NOT use any number twice (no “ties”), and you must
use all numbers. The point here is for you to prioritize. We will attempt to keep this in mind when choosing your venue.
_____Small/Intimate Venue
_____Access to Audience
_____ Lighting
_____Large Audience Capacity
_____Large Performance Area
_____Sound
_____Type of Venue
_____Height
_____Rigging Ability
_____Other (explain)
Out-of-town Companies
Please indicate on a separate page any additional tech staff needed for your show that you are not able to bring with you. We will attempt to furnish you with contact
information for available people in New York.
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MARKETING
General Information...
The responsibility of the Marketing Department is to promote FringeNYC as one entity. We are requesting up to 5 different types of
media from you in order to plug your individual show into the overall programming and publicity. It is your responsibility to promote
your own show. We do not wish to give you the impression that by asking for publicity materials that you should rely solely on
FringeNYC to publicize your show.
The Marketing Department is divided into 6 different components: Marketing Liaison, Program Guide, Website, Press, FringeNYC
Propaganda and Newsletters. Their different responsibilities are as follows:
Marketing Liaison – We created this position to provide all companies with marketing advice for their individual shows. John
Peterson, our Marketing Liaison, will help groups maximize their audience potential, find cross-marketing opportunities, and advise
on marketing strategies. We will be holding Marketing Speed Dates and Marketing Mixers (see Glossary) to help you learn how to
best market your show at FringeNYC. John also handles advertising sales in the program guide. Watch the participants’ newsletters
for special marketing events and mixers. e-mail contact: [email protected]
Program Guide - This department has the overall responsibility of producing FringeNYC material for the audience. Key areas of
responsibility are producing the FringeNYC Program Guide (with all show listings), daily FringeNYC listings, and other helpful
information that our concierge team will have available for our audience at FringeCENTRAL. e-mail contact:
[email protected]
Website – The website of FringeNYC is www.FringeNYC.org. There our audience will find information about the festival, venues,
purchasing tickets, etc. The website will feature a searchable database (the FringeNYC Slice-O-Matic), and many, many more features
designed to make FringeNYC as accessible as possible. There is also a participants’ website, which is at a secret url and requires a
password for entry (which you’ll be emailed once you have registered). This is where you’ll find resources for participating companies
and archived newsletters. Taty Sena is our webmaster. e-mail contact: [email protected]
Press- FringeNYC Press / Publicity is headed up by Ron Lasko of SPIN CYCLE. Ron’s job is to publicize FringeNYC as a whole
and to be responsible for overall news coverage. Ron is the press agent for FringeNYC. e-mail contact: [email protected]
FringeNYC Propaganda – FringeNYC Propaganda is the hometown newspaper of The New York International Fringe Festival
(FringeNYC). During the course of the festival, we will produce five issues of FringeNYC Propaganda. You will have the opportunity
to purchase advertising in FringeNYC Propaganda, which will also report on the events of FringeNYC. The editor of FringeNYC
Propaganda is Frank Kuzler. e-mail contact: [email protected]
Newsletters - Frequent participants’ newsletters will be produced to answer basic questions before they arise, provide FringeNYC
information, and keep participants up to date with FringeNYC developments. Every FringeNYC Department contributes to these
newsletters. This newsletter (along with other announcements) will be sent to ONE ACR e-mail address per show. Please do not
contact us and ask us to add anyone other than the ACR to the participants’ newsletter distribution list. We also have a newsletter for
our volunteers, and a newsletter for our audience. You and your friends, family, and fellow participants can sign up for these on our
website (www.FringeNYC.org).
All of these departments work together to get 70,000 people to FringeNYC each year. Your job is to get our FringeNYC audience into
your show.
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What we are providing for you:
Text:
We have enclosed information on how to refer to FringeNYC. Please be sure to share this information with the rest of your company.
It is important that you follow these requirements, so that each participant gets the most out of the marketing and press blitz that a
Festival of this magnitude creates.
The proper way to refer to FringeNYC is as follows:
The New York International Fringe Festival
FringeNYC
A Production of The Present Company
PLEASE NOTE: The official name of the Festival is “The New York International Fringe Festival.”
That’s like the “Elizabeth” of our names. Our nickname, and the more commonly used name, is
FringeNYC. That’s like the “Betty” of our names. When not using the logo, FringeNYC should be spelled
and typed (or written) exactly as you see it here. That’s capital “F”, lowercase “ringe”, capital “NYC,”
without any spaces. Please share this information with your company members so that they get it right in
their bios and on their resumes, when they send them to us next year.
You should use the following phone numbers on your press materials:
Information / Tickets
In New York: (212) 279-4488
Outside New York: 1-888-FringeNYC
www.FringeNYC.org
PLEASE NOTE: DO NOT make ANY reference to “reservations” on any of your materials. We do not
accept reservations for FringeNYC, only advance purchase of tickets (see Box Office section).
Information Block:
In addition to this, you MUST include the information block on your postcards. THIS IS REQUIRED. We encourage you to use the
information block on your press release and all other printed materials, but it is REQUIRED on your postcard. Very shortly, you will
be given a link to a web site where you can download a digital version from the participant's website. DO NOT make ANY reference
to "reservations" on any of your materials. The Information Block will be available for download as an .eps file (for your printed
materials) and as a .jpeg (for your website). We also require that if you’d like your website listed / linked to at www.FringeNYC.org,
you must place the information block, with a reciprocal link (to www.FringeNYC.org), on your website.
Marketing Special Events
This year we will be holding Marketing Special Events geared toward helping you market your FringeNYC show.
MARKETING SPEED DATES – In an effort to help you best market your show, we will present these informative, fun sessions.
Each 15 minute Marketing Speed Date is a chance for you to present your blurb to someone from our marketing department. We will
then help you clarify and enhance the description of your show so that your marketing materials have the greatest impact with our
audience and the media. Appointments for Marketing Speed Dates will be available May 19th from Noon to 5pm and May 20th from
Noon to 5pm. To make an appointment for a Marketing Speed Date, send an email to [email protected]. National and
International participants who cannot attend these sessions will be able to take advantage of “virtual” speed dates by emailing their
blurbs to [email protected]
MARKETING MIXERS – In addition to Marketing Speed Dates, we will be hosting Marketing Mixers in order to facilitate crossmarketing opportunities among FringeNYC shows. These will be held June 16th. Keep an eye on your newsletters for further
information about how we might split up groups by genres, themes, and height of ACR (just kidding).
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STEP TWO: MARKETING MATERIALS
Here is an overview of the materials you can expect to be asked to submit online via your show’s
Marketing Information Form on or before May 25th. Complete instructions on getting to the online
submission form and your show-specific unique login and password will be emailed to the ACR of each
REGISTERED show.
A.
Title
You must provide the title of your show, the exact way you want it to be presented in our marketing materials.
PLEASE NOTE: AFTER THIS DATE (May 25th, 2007) you cannot change the title of your show. If you
ignore this rule, your show will suffer. Please do yourself a favor, and allow us to begin marketing your show in
May, so that you have an audience in August. If they can’t find you, they can’t come. Use the exact
capitalization, punctuation and spelling that you will use from now through the festival. We’re sorry, but we
cannot honor requests regarding underlining, boldface, italics or a particular typeface or font. Please note that
any symbols or unusual punctuation used in your title may not translate easily or accurately onto the website or
online ticketing process. Symbols that have a meaning in html / characters or phrases (such as @, or “) are
particularly difficult to deal with and may hinder your sales.
If the title that you choose for your show on this form is different than the title of your show when you applied
to the festival, please use “formerly ____________” with your former show title in your initial correspondence
with us. Thanks.
B.
Company / Staff
There will be a section where you will be able to enter the name of your company (producing organization),
creators (author / playwright / composer / lyricist / adapter), directors (director / music director), and other
creative staff. Please follow the instructions on the form. We’ve created examples in order to help clarify what
looks good as far as staff listings.
C.
A 40 word blurb
The blurb should be a succinct description of your show/company for use in the FringeNYC Program Guide,
Website and other promotional materials. This is your chance to sell your show and your company. The
Program Guide is the FringeNYC bible, so make it as interesting (or intriguing) as possible! FringeNYC
reserves the right to edit material, but help us out, please DO YOUR OWN SPELL CHECKING. Please see
Tips on How to Write a Good Blurb which follow, and plan on attending our Marketing Speed Dates.
D.
Your show’s genres
Based upon this year’s application pool, we are providing a list of genres below. The purpose of these genres is
to make the 200 shows of FringeNYC as accessible as possible to our audience. You will be asked to choose the
TWO genres which describe your show most accurately. Remember, this list will be used to create a searchable
database for our audience, so it is in your interest to pick the two genres that are most representative. We will
not decide for you, and genres must be from this list. We will be using these genres in our audience friendly
online searchable database, the FringeNYC Slice-O-Matic, so accuracy is important. These genres will appear
alphabetically, not in the order they are chosen.
GENRE LIST:
Clown / Mask
Comedy
Improv / Sketch / Stand-up
Dance
Multi-media
Drama
FringeHIGH
Musical
Performance Art
Spoken Word / Poetry
Solo Show
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Puppetry
SHOW TITLE_______________________________________________________________ PARTICIPANT MANUAL 20
Please note that that if you have been accepted as a FringeJR show, you will choose FringeJR as your primary
genre. Any show which is appropriate for High School students may choose FringeHIGH as one of their genres,
but must realize that by doing so you are accepting both the special benefits, and unique box office, marketing
and promotional differences you are required to accept in order to participate in FringeHIGH. Be sure that you
have read the FringeHIGH information page 36.
E.
Running Time
Your running time will appear here – we will have entered it from your technical survey form,but on your technical
survey form, your running time (length of your show including intermissions) is stated in minutes, and here we will have
converted that information to hours and minutes. In other words, on the technical survey form you would put 90m, and on
the Marketing Information Form, for marketing purposes, we converted that to 1h 30m. However, although expressed
differently, the running time MUST BE THE SAME on both the technical survey form and marketing information form.
Accuracy is important.
F.
Your Website
We STRONGLY encourage you to set up a website for your show, or utilize a specific page or pages of your company’s
existing website, to further promote your show and to provide information regarding how to arrange Industry Comps. This
procedure will be explained more fully at the Mandatory ACR Box Office Training. By entering your website on your
Marketing Information Form, the website of the festival will automatically link to your site. There, you have the
opportunity to further entice audience and press by uploading photos from your show, press information, etc. In exchange
for us listing (and linking to) your website, we expect a reciprocal link (using the Information Block) on your site.
G.
Where You’re From
This is where you’ll enter where your company is from. Companies from New York City should list their borough and
State. Companies from the United States should enter their City and State. Companies from outside the Untied States
should enter their City and Country.
H.
Locale
This is where you’ll use a pull-down menu to select whether yours is a LOCAL (New York, New Jersey, Connecticut),
NATIONAL (other states in the U.S.) or INTERNATIONAL Company. Please make sure that this information is
consistent with item G, above.
HOW TO SUBMIT ITEMS A-F ABOVE:
You must submit your TITLE, STAFF, 40 WORD BLURB, GENRES, RUNNING TIME and WEBSITE via the online
submission form created for your show for this purpose by May 25th. This form is called the Marketing Information
Form, and each individual show will have a show-specific login and password for their form. Shows that have registered
by the deadline (STEP ONE) will be emailed the instructions on how to get to this form, and their login and password.
PLEASE NOTE: As soon as you hit SUBMIT at the bottom of the Marketing Information Form – whatever you have
entered goes “live” at www.FringeNYC.org immediately. There is no need to email us to ask us if it “worked”. Simply go
to the show listings pages on www.FringeNYC.org, go to the page where your show’s information should appear, hit
“refresh”, and your information will be there, if it “worked”.
If you don’t like what you see, you may log back in to your Marketing Information Form and make changes to everything
EXCEPT your title. You may continue to make changes until the deadline (May 25th), at which point the Marketing
Information Form will disappear.
You will also submit your IMAGE via this same form, and are free to do so at any time, but must do so on or before June
3rd (see STEP THREE).
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10 TIPS ON HOW TO WRITE A GOOD BLURB
-- or at least one that will help you sell tickets!
1) Use simple, short, complete sentences. And use your words sparingly. “This show is about a woman who gets hit by a
car” can be turned into “A woman gets hit by a car.”
2) Use a few well chosen, descriptive adjectives. Use them sparingly, and avoid over-editorializing -- words like
“awesome” and “spectacular” can foster unrealistic expectations. Leave the critiques up to the professionals.
3) Don’t be afraid to label your work. Is it a comedy, a drama, a dance piece? But don't go overboard. Even if you truly
are doing a solo multimedia puppet drama with comedic elements, music, and dance breaks, pick no more than two
genres.
4) Names don’t sell tickets. Unless you have a real star in your show, avoid using names of actors, directors, stage
manager, etc., in your blurb. That’s what a program is for once people BUY a ticket. Avoid long lists of creative staff
before your blurb – they’re a turn-off for our audience.
5) If you are a non-New York company, make sure to take advantage of the opportunity to say where you are from. It can
be a real selling point. Similarly, New York companies should be as specific as possible. People from Brooklyn want to
see shows from Brooklyn.
6) Don't try to be too clever or too funny EVEN if you are a stand-up comedy act. If the reader doesn't like the joke,
he/she absolutely won’t buy a ticket.
7) Read your final blurb to a STRANGER and ask them if they would pay $15 to see the show described. Then ask them
if they have 2 friends who would.
8) Using reviews/quotes/awards can be helpful - as long as they are from prominent sources.
9) Yes, sex sells. But over-sensationalizing your show often just comes across as amateur and tacky. And on the flip side,
dreary or overly intellectual blurbs tend to be box office poison in the summer heat.
10) Make sure your blurb accurately reflects what audiences are actually going to see once they buy a ticket. The tone of
your blurb should match the tone of your show.
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STEP THREE: TOWN MEETING
Due at or before the Town Meeting (June 3rd) are the following items:
DEPARTMENT:
PROGRAM GUIDE
ITEM:
ICON
MATERIALS MUST BE SUBMITTED ONLINE AS A JPEG. (If you do not know how to get a photo, logo,
or artwork into a digital format, you can have this done at any Kinkos or do it yourself at a Kinkos or similar
establishment. Basically, you will have your original photo, logo or artwork scanned, and saved on a disk as a
JPEG (a type of graphic file)). You will upload this ICON via the marketing information form on our website.
Deadline:
June 3rd
As you’ll notice when you first login to the Marketing Information Form in order to complete Step 2, this is also
where you’ll upload your ICON. An icon is a Graphic, Photo, Logo, Title Treatment, or other Artwork which
will be the “eye-catching / consistent image” for your show.
This very small (1” x 1”) color, grayscale or black & white graphic, that you choose and provide, will be
included next to your blurb in the FringeNYC program guide and on the website. We can accept any
appropriate photo, logo, title treatment, or other artwork for your show. Your graphic should be a ready-to-use,
either color or grayscale or black & white JPEG graphic file that has a resolution of 300 dps (not higher). The
database will only accept icons that are 50kb or less.
REPEAT, the graphic is small and you should choose something appropriate for the size. This means that YOU
SUPPLY A GRAPHIC FILE THAT IS 1 INCH BY 1 INCH. That way, we’ll know that you have seen the
graphic at the size that it will be reproduced, and we won’t get those 25M files. Also, DO NOT upload more
than one graphic and ask us to “choose” the one to use. You have a better of idea of what looks good and
accurately represents your show than we do. If a second icon is successfully uploaded with the same title, it will
replace the first.
You may want to take advantage of this, after you have submitted your icon. As with the other information
submitted via the Marketing Information Form, whatever icon you upload goes “live” immediately at
www.FringeNYC.org After you have submitted your icon, go to the show listings pages, click on the letter that
your show title begins with, hit “refresh” and see how it looks. If you are not satisfied, and it is before the June
3rd deadline, you can upload a replacement icon.
PLEASE NOTE: Icons can be in color on the website, but are printed in black and white in the Program
Guide. IF you submit a color icon, please be sure you have viewed it in black and white, and are happy with the
way it will look in the Program Guide. We cannot take responsibility for icons which do not reproduce well in
black and white. There is a slight possibility that for 2007 you’ll be able to upload two 1” x 1” icons – one in
color for the website, and one in black and white (high contrast) for the program guide. However, I haven’t
worked out the details with the database / website yet, so please don’t be upset if it doesn’t happen. Just wanted
to give you a heads up that it might be possible. More info will follow via a participants newsletter.
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OPTIONAL – OFFICIAL PROGRAM GUIDE AD
DEPARTMENT:
ITEM:
PROGRAM GUIDE
ADVERTISING
FringeNYC Advertising
You may purchase advertising in both the FringeNYC Program Guide and FringeNYC Propaganda. Each of these is optional. Each
participating show in FringeNYC will be included in the listings section of the program guide regardless of whether you purchase
advertising.
We print and distribute 25,000 to 50,000 copies of the FringeNYC program guide each year. They are made available at every venue
of the Festival, FringeCENTRAL, local bars, restaurants and merchants, and other locations around the entire city. Please note that
participants can purchase advertising at significantly lower prices than other folks. Anyone other than a FringeNYC participant who is
interested in purchasing advertising should contact [email protected] for the appropriate ad rate sheet.
If you are interested in purchasing an advertisement in the FringeNYC Program Guide, you must return an ad reservation form (page
25) and NON-REFUNDABLE payment on or before the Town Meeting on June 3rd. Your digital ad must be uploaded and your hard
copy (print out) mailed on or before June 29th. If your digital ad is not uploaded and/or your hard copy is not mailed on or before June
29th, your advertising income will NOT be refunded. Remember, we are reserving your space in the FringeNYC Program Guide and
laying out the remainder of the guide around your confirmed size of ad, while giving you additional time to prepare the actual
advertisement. Your ad reservation sheet and payment represent your commitment to provide the digital ad and hard copy per our
specifications and by the deadline.
FringeNYC 2007 Program Guide
Participant Advertising Rates
Full Page B/W
1/2 Page
1/3 Page
1/6 Page
1/9 Page
1/18 Page
$ 1500
$ 880
$ 575
$ 450
$ 250
$ 100 (single ad only)
Full Pg. B/W
1/2 Page H
1/3 Page H
1/3 Page V
1/6 Page H
1/6 Page V
1/9 Page V
1/18 Page H
7.25" x 9.5"
7.25" x 4.625"
7.25" x 3.125"
2.25" x 9.50"
4.75" x 2.25"
2.25" x 4.625"
2.25" x 3.125"
2.25" x 1.56"
Dimensions
Space Reservation
Ad space must be reserved with payment and ad insertion order at or before the Sunday, June 3rd Town Meeting. Check or Money
Order should be made payable to The Present Company. If you cannot attend the Town Meeting, please send payment and ad
insertion order (pg. 25) to:
John Peterson - FringeNYC Program Ads
c/o The Present Company
520 Eighth Avenue, Suite 311
New York, NY 10018
e-mail [email protected]
Digital File
Digital file must be uploaded and hard copy (print out) mailed by June 29th. See next page for advertisement specs.
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FringeNYC 2007 Program Guide (continued)
Participant Advertising Specifications
PLEASE NOTE: Participants should use the phrase “See listings for details” in your ad, rather than listing performance
times and dates (which you won’t know yet and which are redundant in the program guide). Please do not refer to
FringeNYC in your ad (also redundant). We strongly suggest graphic and title only for 1/18th page sized ads. An
additional layout fee of $25 is required for special layout requests. We are sorry, but we cannot accept or honor placement
requests.
File Type:
We are only accepting advertising in the PDF file format.
Make sure your files are high resolution, 300 dpi or higher.
All files should be black and white. Color files converted to black and white do not always contrast well.
All files should be 100% of the final size.
All fonts should be embedded in your PDF file. (see below)
When creating the a PDF using Acrobat Distiller:
Use Job Options: Press
To convert an Illustrator file to PDF:
Use the Save As Menu
Check the Option – Embed All Fonts
To convert a Photoshop file to PDF:
Use the Save As Menu
Save as Photoshop PDF
To convert a Quark file: (requires Acrobat Distiller)
Create a Postscript file from the Print menu:
Choose the Printer button
On the Destination pull down menu change Printer to File
Save your postscript file
Create a PDF file using Acrobat Distiller set to the Press job options
If you need to use Acrobat Distiller and don’t have a copy, go to www.adobe.com and click on the link “Create
Adobe PDF online.”
Note:
FringeNYC experiences an unavoidable 15%-20% dot gain during printing of the Program Guide. This means
that a 50% grayscale image will appear much darker in the Program Guide, somewhere along the lines of 70%.
This is critical for advertisements featuring halftones (photographs or screens). Advertisers should avoid placing
type over screens darker than 20%, else they risk the type becoming illegible after dot gain.
Media:
All ads must be submitted electronically via an online submission form.
Details of how/where to upload your advertisement will follow via a participants’ newsletter.
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PROGRAM GUIDE AD RESERVATION / INSERTION ORDER
PLEASE FILL OUT AND RETURN TO TOWN MEETING – DUE JUNE 3rd
BRING TO TOWN MEETING or if you cannot attend the Town Meeting, please send payment and this ad
insertion order to:
John Peterson - FringeNYC Program Ads
c/o The Present Company
520 Eighth Avenue, Suite 311
New York, NY 10018
Company Name: ________________________________ Show Title: _______________________________
ACR Name: ________________________________
Phone:_____________________________
Email Address:____________________________________________________________________________
ADVERTISEMENT SIZE (check ONE) :
1/18th
1/9th
1/6th H
1/6th V
1/3rd H
1/3rd V
1/2
Full Page
AMOUNT OF FULL PAYMENT ENCLOSED: __________
METHOD OF PAYMENT (check ONE) :
Check / Money Order (made payable to The Present Company)
Check or Money Order Number: ________________________
Attach payment here
Credit Card
Name on Card
Card # (please print clearly)
Three digits on back of card
Expiration Date
Authorizing Signature
Please remember you must mail a hard copy (print out) of your BLACK AND WHITE advertisement to the
above address on or before June 29th. Please note that your hard copy must be of the actual advertisement, AT
THE ACTUAL SIZE. If you submit an incorrectly sized hard copy or a COLOR advertisement or hard copy,
we cannot be responsible for the appearance of the ad in the guide. The hard copy MUST be mailed on or
before June 29th in order to reserve your ad space. You may then upload your digital file. These two files MUST
match. The hard copy is to make sure the digital file is not in any way corrupt (i.e. fonts changing, images
dropping out, etc.).
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OPTIONAL – FringeNYC Propaganda AD
DEPARTMENT:
ITEM:
FringeNYC Propaganda
Advertising
SEND TO:
FringeNYC PROPAGANDA
C/O THE PRESENT COMPANY
520 Eighth Avenue, Ste. 311
NEW YORK, NY 10018
We will be producing a newspaper – FringeNYC Propaganda. This 4-sheet newspaper will have features,
columns, daily schedule and other FringeNYC news. Although the newspaper is published by FringeNYC, its
editorial policy is independent and governed by high journalistic standards.
You can purchase an ad in FringeNYC Propaganda, the newspaper of FringeNYC. FringeNYC Propaganda is
the hotly anticipated news of the festival which contains both feature stories and articles about the festival. It is
distributed to each FringeNYC Venue, and to many of the local bars and restaurants. We are offering
participants the opportunity to purchase advertising in FringeNYC Propaganda for very reasonable rates. But
space is limited, and any remaining ads will be sold to local businesses.
FringeNYC Propaganda Advertising Information
Deadline: July 11, 2007
Distribution: 5,000 / issue, 20,000 total
Rates:
Ad Size
Business Card
1/8 Page
1/4 Page
1/2 Page
Price
$50
$100
$175
$350
Specs:
Ad Size
Business Card
1/8 Page
1/4 Page
1/2 Page
3 1/2" x 2"
4 1/2" x 3 3/4"
4 1/2" x 7 1/2"
9" x 7 1/2"
Email [email protected] to reserve your space or inquire about advertising in FringeNYC
Propaganda. Watch participants’ newsletters for additional information regarding where to deliver your actual
advertisement.
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DEPARTMENT:
ITEM:
PRESS OFFICE
PRESS MATERIALS / SURVEY FORM (pg. 31) ON TOP
SEND TO:
RON LASKO
C/O SPIN CYCLE
114 East First Street, #8
New York, NY 10009
NOTE: Do NOT use the US Postal Service (sorry). ONLY use Federal Express or UPS or hand deliver your
materials. US Postal Service mail will inevitably get rerouted back to you weeks late and you will have missed
countless deadlines.
NOTE 2: This document is 4 pages long. Make sure you read and complete all 4 pages.
NOTE 3: Do not paperclip or staple materials. If turning in materials by hand at the town meeting or in person,
please have your materials in an envelope.
Production photos – Send your best production photos to be used for publicity & marketing. Good quality
photos can make a huge difference promoting your show. Newspapers, magazines and online sites will often
choose ones that reproduce well and that have a high stylistic quality. A good production photo should look like
it was taken during your show. Photos with 2-3 people in them (unless you have a solo show), positioned tightly
together, are usually best.
• Best Option: Digital pictures (much preferred).
- Either mail images burned on a CD or email photos to [email protected]. Subject line MUST
read: FringeNYC photo (Show Title). All others will be deleted.
- Maximum of 3 photos per production, if emailing. Each photo MUST be emailed separately. Photos
should be sent as attachments, not inserts.
- Photos should be in JPG or JPEG format.
- Photos should be high resolution. 300 dpi minimum at 4”x6” (8”x10” preferred). Maximum file size
to email is 6MB. Preferred size is approx. 2MB.
- Use the first word or two in your title as the name for you photo file. Examples: Urinetown1.jpg /
DogSeesGod2.jpg / DebbieDoes3.jpg.
- Include all photo caption information in a separate email or in a Word document on your CD. See
instructions below.
nd
• 2 Option: Color prints (black & whites are acceptable, but rarely used these days unless the photo is
spectacular).
- 4”x6” minimum size. 8”x10” preferred.
- Photos should be professionally printed by a quality photo lab on quality paper. Photos printed from
your laser printer are fine to give Grandma, but generally not high quality enough for magazine
reproduction.
- Include all photo caption information. See instructions below.
- If sending photos to us under separate cover, make sure to use a stiffener or cardboard backing so
that photos do not get bent. Do not write directly on the back of a photograph, this will ruin your
photo. Use a label instead, or tape a piece of paper with the info on it to your picture. NEVER paper
clip a photo to anything.
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Photo Caption Information. You must include caption info for each photo you submit. For each picture we
need: 1) title of production, 2) name of the photographer & 3) persons pictured from left to right. Either mail us
images on a CD or email caption information to [email protected]. Subject line MUST read: FringeNYC
photo caption (Show Title). All others will be deleted.
Press Clippings
• Please send us only your best. Reviews and articles only, no listings or photo placements. These can be from
past productions by the same company/author/performer.
• Clips should include date, author, and publication.
Support Materials
• Videotapes, DVD’s, CD’s, background material, research, or any other materials that you think will help us
to help you get publicity, you are welcome to include.
• Bios of any significant company members.
Press release
• ONE HARD COPY REQUIRED.
• In addition, please E-MAIL a Word file of your release, if available, to [email protected]. Subject line
MUST read: FringeNYC release (Show Title). All others will be deleted.
• The press release is an invitation, so keep it short (only the most appropriate information about your show),
as well as enticing. Include the ‘who’, ‘what’, ‘when’, and ‘where’ as well as the contact name and number
of your press representative.
• Include any newsworthy information, i.e., New York or world premiere, etc., cast and production staff (if
known).
• Include good quotes if you have them.
• The following page shows an example of a press release.
Wrapping things up...
So that’s what Ron, our Publicist, needs from you so we can do the best job we can, and do our best for you.
It’s VERY IMPORTANT that we get all the above information from you as soon as possible in order to take
advantage of these early deadlines.
PLEASE NOTE: All publicity materials submitted will become the property of FringeNYC and will be used at our discretion.
FringeNYC cannot assume responsibility for materials submitted and no attempt will be made to return these materials.
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For Immediate Release
Contact: (Your Press Contact Name Here) at (Your Press Contact Number Here)
(Your Theater Company Here) Presents
(YOUR SHOW TITLE HERE)
The New York International Fringe Festival - FringeNYC
A production of The Present Company
August 10th – 26th
Tickets: $15. For tickets visit www.FringeNYC.org or call
In New York: (212) 279-4488 or Outside New York: 1-888-FringeNYC
(Your Theater Company) is proud to present (YOUR SHOW) as part of the 11th annual New York International
Fringe Festival - FringeNYC. A sentence or two about who/what/where/when goes here
……………………………………………………………………………………….
…………………………………………………….
A paragraph about your show. What is the plot? What are audiences going to see? Two or three simple
descriptive sentences here. This is the most important part of the press release.
…………………………………………………………………………………...…………………………………
………………………………………………………………………………………………………………………
………………………………………………………
This show features (your cast and designers go here along with any significant credits they may have – full bios
are not necessary unless it is a solo show)
..……………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
…………………
A paragraph about the production company and / or any other important people involved with the show goes
here.
………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………
#
#
#
#
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PRESS MATERIALS SURVEY
ALL MATERIALS DUE BY JUNE 3RD
FED EX OR UPS OR DROP OFF TO PRESS OFFICE (Ron Lasko c/o SPIN CYCLE, 114 East First Street, #8
, New York, NY 10009) BEFORE JUNE 3RD OR BRING TO TOWN MEETING. DO NOT ATTEMPT TO
DROP OFF YOUR MATERIALS AT THIS ADDRESS DURING THE TOWN MEETING.
** Include this completed check list with the materials sent to the PRESS OFFICE **
Company Name: ________________________________ Show Title: _______________________________
Press Contact Name: ________________________________
Phone:_____________________________
Company address: ________________________________________________________________________
Email Address:____________________________________________________________________________
Be sure that you have enclosed:
a CD with production photos (unless emailing)
Press release
Press clippings
Any other materials that will help us sell you show
This sheet ON TOP
Best interview candidate:
Day & evening telephone number
E-mail
Is your show suitable for children?
yes
______________________________
______________________________
______________________________
no If so, what age and up? ________
Significant minority or ethnic interests? (select all that apply)
Black
Latino
Asian
Gay
Irish
Greek
Jewish
Russian
German
Middle Eastern
Japanese
Other______________
On an attached page, please explain exactly what the minority interest is – is a character Jewish or is the actor or
both?
Do you have any company members from: New Jersey?
Long Island?
yes
yes
no
no
On an attached page, please tell us who and where they are from. A complete bio for this person would be
helpful.
Other interesting story angles?
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________
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THE NEW YORK INTERNATIONAL FRINGE FESTIVAL
SM
a production of THE PRESENT COMPANY
See FringeNYC shows for FREE!
Volunteer for FringeNYC and see shows for FREE!
Tell me more…
1,000+ indoor performances FringeU FringeJR FringeAL Fresco FringeNYC Propaganda FringeHigh FringeClub
The New York International Fringe Festival is a sixteen day theatre event in New York City in August hosting 200 different shows, with groups from all
over the world performing in over 20 different venues, parks and street stages in downtown Manhattan. An alternative theatre festival, with most
shows from 30 to 90 minutes, FringeNYC is a place to see as much theatre as one possibly can and at the end of it all, find not exhaustion, but
inspiration. We are best known as the birthplace of Broadway’s Tony-Award winning Urinetown! and off-Broadway’s Matt & Ben, Debbie Does
Dallas, Carnival Knowledge and The Joys of Sex.
Daytime Nighttime Weekends
MondayTuesdayWednesdayThursdayFridaySaturdaySunday
We are almost entirely staffed by
Volunteers.
Volunteers are crucial to help out at all levels of the festival.
Work a shift
See a show
There are 3 different short-term volunteer positions, each of them a "work a shift, see a show" opportunity. For each two hour shift you volunteer
with FringeNYC, you'll receive a Volunteer Voucher - good for a ticket to any FringeNYC performance.
CONCIERGE (AT FringeCENTRAL) – ASSIST THE TEAM AT FringeCENTRAL!
answer general questions suggest restaurants & routes to venues to our patrons access the FringeNYC Slice-O-Matic,
to help our audience find the perfect show for them
BOX OFFICE / TICKET DISTRIBUTION (AT THE VENUES)
Help with will-call distribution – handing out tickets purchased in advance to audience Go to sold-out shows to guide
audience members to find another FringeNYC show just about to start
GENERAL VOLUNTEERS (AT FringeCENTRAL) –
assist the staff with whatever needs doin' delivering a replacement lamp to a venue taking notes at a daily roll call meeting
Whatever it is, you can bet it is vital to keeping FringeNYC goin'!
We NEED you We WANT you must HAVE you
Sign up!
Go to our website:
www.FringeNYC.org
click on VOLUNTEER
Use our online FringeNYC Volunteer Application Form and click the submit button at the bottom to be part of our volunteer database which coordinates
registering, communicating, scheduling and volunteering. You will be contacted with specialized training and scheduling information based on your
interest and availability!
Thanks for helping to make this festival happen!
PLEASE COPY AND POST THIS FLIER!
If you have questions about volunteering at FringeNYC, please email [email protected]
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STEP FOUR: ACR BOX OFFICE TRAINING
BOX OFFICE INFORMATION
General Information...
Ticket Prices
Full price admission for all FringeNYC shows is $15.00. There will be one discount admission price of $10.00 offered to children
under 12 attending FringeJR shows, senior citizens (65 years or older), and to those who purchase groups of 20 or more tickets to a
single performance. Discount tickets are available in person only – either in advance, at FringeCENTRAL or on the day of the
performance, at the venues.
Reservations
No reservations will be taken. All advance orders must be either paid with a credit card or cash in advance.
Purchasing Tickets
Tickets can be purchased:
IN ADVANCE:
BY PHONE: (with a credit card) beginning July 27th by calling 212-279-4488 in New York, or 1-888-FringeNYC
from outside of New York. CHARGE ONLY. CONVENIENCE CHARGE APPLIES. Full priced tickets only.
ONLINE: (with a credit card) beginning July 27th at www.FringeNYC.org. CHARGE ONLY. CONVENIENCE
CHARGE APPLIES. Full priced tickets only.
IN PERSON: beginning August 3rd, tickets for all events may be purchased at FringeCENTRAL, the main box
office for the Festival, up until 24 hours before the actual performance. CASH OR CHARGE.
DAY OF:
IN PERSON: On the day of the performance, tickets must be purchased at the venue where the show is playing.
Venue box office opens 15 minutes before the performance. Put simply, all tickets for all events must be purchased
through FringeCENTRAL until the date of the performance, at which time they must be purchased at the venue.
CASH ONLY.
Festival Passes
Three kinds of non-transferable passes will be offered:
the “Lunatic Pass,” which entitles the purchaser to see any show at any time, price: $500
“Flex Pass,” which offers 10 admissions, price: $120
“Fiver”, which offers five admissions, price: $70
We provide box office training sessions to all of our box office managers and venue directors. In addition, your ACR MUST attend a
Mandatory ACR Box Office Training Session.
Participant Rate
Any participant in FringeNYC (performers, crew, directors, etc.) who has a participant’s badge may purchase $5 tickets to any
FringeNYC show, on a space available basis at the venue box office. The performing company will only receive a $1 fee for each of
these tickets. Since they are on a space-available basis, they are seats that would have remained empty. The ACR of each show
(ONLY the ACR) can purchase Participant Rate tickets for the show for which he or she is serving as ACR in advance, in person
(ONLY) at FringeCENTRAL. More information about how / why this is done is provided at Mandatory ACR Box Office Training.
Press / Industry (Professional Courtesy) Comps
Press / Industry Comps will be available. These should be requested through the FringeNYC office, and should be requested at least
72 hours in advance. Companies and company members do not have the right to grant complimentary tickets. Information on
how the ACR makes these requests is provided at Mandatory ACR Box Office Training.
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BOX OFFICE INFORMATION (continued)
Comp Policy
Because the ticket income is a shared benefit, there are no comps other than those provided for industry or press. The box office
manager is instructed to charge $5.00 for any “company comps” that have not been prearranged by the ACR with FringeNYC. The
only exception to this policy is those shows being produced under an Actors’ Equity Association showcase code, which specifies that
members showing a valid AEA membership card for a showcase production must be admitted on a space available basis to any
production produced under the showcase code. Additionally, each AEA member actor performing under a showcase code is entitled to
request up to a pair of comps for the production. These will be arranged by the ACR via the Industry Comp Request form. Instruction
regarding use of the Industry Comp Request form is provided as a part of Mandatory ACR Box Office training.
Payment to Company
Box Office
The ticket/pass breakdown is as follows:
All prices in US dollars
TICKET PRICE
FULL PRICE – $15
DISCOUNT – $10
PARTICIPANT RATE – $5
FIVER PASS - $14
FLEX PASS - $12
LUNATIC PASS - $10 (approx)
PERFORMING
COMPANY RECEIVES
$8.75
$5.50
$1
$8.00
$7.00
$5.50
VENUE POOL
$1
$1
$1
$1
$1
$1
FringeNYC
$5.25
$3.50
$3
$5.00
$4.00
$3.50
Note: There will be a limited number of VIP and All Access passes given to donors, sponsors and FringeNYC staff members by the
Festival. These will be the only other tickets that will not have any charge attached to them.
Documentation
A Performance Report will be prepared by the box office manager when the house closes for every performance (see sample next
page). This report will list all tickets sold for that performance, and the price at which they were sold. Enclosed will be a will-call
sheet which will list all tickets sold in advance. The report will be signed by the box office manager, and your Authorized Company
Representative (“ACR”). The envelope will then return to the FringeNYC office for final reconciliation and data entry, where it will
be signed by a senior staff member of FringeNYC. A statement of each of these reports will then be prepared, and a copy of this
statement will be presented to the company’s ACR along with each payment. Payment schedule is as follows: 1st payment-Friday,
August 24th , the ACR may pick up the check and preliminary box office statement at FringeCENTRAL from 2pm to 4pm, which will
include cash sales “at the door” of each performance for the first week. 2nd payment-November 2007, a check will be mailed to the
payable to address, c/o ACR, and made payable to the name and address listed on your contract and W-9. This check will include
advance sales, credit card sales made at FringeCENTRAL, and cash sales from those performances not included in the 1st payment.
What we need from you in order to pay you:
•
You must let us know to whom you would like your checks made out for settlement purposes (i.e., the name of the company or
individual which will be confirmed at check-in). Space is provided for this purpose in your Participant Agreement. This person
must also provide a Federal ID number or a social security number via a completed W-9 form, and let us know if the group to
whom the checks are to be made out is incorporated. This is very important - without this information, we can’t pay you. Please
be aware that any changes of ACR, address or payment information will result in delays in receiving payment.
•
Individuals and companies that are not incorporated will receive a 1099 for their income from The Present Company.
•
Please note the US Post Office will not deliver mail to a non-resident / tenant. If your payable to is not your ACR, and the address
you’ve put on your contract/W-9 is a residence, we will use “ACR NAME c/o (“care of”) payable to name on the payment
address. Payment #2 will be mailed to your ACR at the payable to address you put on your contract.
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FringeNYC Special Events
FringeNYC will host many special events and “extra-curricular” activities for participants and audience alike. Below is an
overview of what we anticipate. Be sure to read Participants’ Newsletters and the website for more information and
opportunities!
FringeAL FRESCO
FringeAL FRESCO is the FREE "festival within a festival" of FringeNYC. In addition to free featured performances in the parks,
FringeAL FRESCO creates opportunities for you to market your shows and spread that FringeNYC spirit.
Opening Ceremonies:
The Opening Ceremonies are the emotional kick off of FringeNYC. We're looking for some eager, exciting groups to join us on
August 10th! If you have what it takes (a banner, large puppets, elaborate costumes, instruments, stilts, big props, a love of festivities)
then be sure to join us on the opening day of the festival. We'll be in touch with you via participants newsletters in July with our
location and further details.
FringeNYTeasers:
FringeAL FRESCO presents **FREE** previews of FringeNYC 2007 shows - we do for FringeNYC shows what the trailers do for
Hollywood Blockbusters by giving you an opportunity to present a seven (7) minute preview to promote your show and pass out
those hot looking postcards that FringeNYC is notorious for.
Outdoor Activities:
We also program the buskers, visual artists and special outdoor events during FringeNYC. If you plan to do any kind of outdoor
advertising (flyer distribution, for example), we can help you find the best places to advertise, both downtown and in Manhattan in
general. And if you wish to do any busking while in the city, definitely read your newsletters. We know the ins and outs of (and the
laws concerning) busking the Big Apple. For example, there can be no panhandling or passing the hat in New York City. We will be
providing further information on these and other marketing opportunities in upcoming newsletters.
FringeJR
Some shows have applied and been accepted to participate in FringeJR, and were notified of such in their acceptance letter. FringeJR
is FringeNYC for families! FringeJR events include Fort FringeJR, a learning and activities center for parents and children to hear a
story, do a craft project, and see excerpts of shows. We have some great FringeNYC shows that are appropriate for children and are
taking advantage of this marketing opportunity. Each FringeJR show will host a Fort FringeJR. In addition, there will be special
busking opportunities for FringeJR shows. In exchange for this marketing push, they allow children (age 12 and under) into their show
for the discount ticket price ($10), and agree to a smaller ticket share. See box office section page 32 for further explanation. FringeJR
shows: Remember to choose FringeJR as your primary genre.
FringeHIGH
Any show accepted to FringeNYC can choose FringeHIGH as one of their genres if their show is appropriate for high school students.
All shows choosing FringeHIGH as a genre will be reviewed for subject matter for possible inclusion in our FringeNYC Educational
Guide and FringeHIGH materials, and agree to donate 20 tickets to their first performance to high school students. FringeNYC will
administrate getting these tickets into the hands of high school students by working with organizations with this mission. Remember,
if your show is appropriate for high school students, choose FringeHIGH as one of your genres. You’ll receive special marketing and
group sales opportunities, including being listed on the FringeHIGH page of the website.
FringeU
In addition to over 200 shows, street performances and art exhibitions, FringeNYC presents FringeU. We will offer classes,
workshops, round-tables, and seminars where learning electrifies. We will schedule programs for both audiences and performance
professionals, as well as everyone else who has a stake in the energy and excitement of multi-arts festivals. Workshops and lectures
will focus on producing, financing and conceptualizing alternative theater. Panels and seminars will investigate critical issues for
those committed to performance and the arts. Every event will encourage intense interaction between all the participants. And it's all
free! We encourage everyone who’ll be a part of the FringeNYC community to fill out and return the FringeU Participant
Questionnaire on the next page. ACRs, please share it with your participants!
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OPTIONAL – FringeU PARTICIPANT QUESTIONNAIRE
DEPARTMENT:
ITEM:
Special Events
FringeU Participant Questionnaire
SEND TO:
FringeU
C/O THE PRESENT COMPANY
520 Eighth Avenue, Ste. 311
NEW YORK, NY 10018
DEADLINE:
May 25 (postmark)
Share Your Dreams For FringeU! ACR: Please circulate copies of this questionnaire to all of your participants.
What is FringeU? It's classes, workshops, round-tables and seminars during FringeNYC where learning electrifies. FringeU offers
free programs for both audiences and performance professionals, as well as everyone else who has a stake in the energy and
excitement of multi-arts festivals.
Share your dreams here. If you could be a part of the best course, teach the best workshop, or attend the best seminar about
performance or multi-arts events, what would it be?
Please complete this questionnaire and although we won't be able to make all of those dreams come true, we promise to do our best to
make FringeU a vital part of FringeNYC.
· LEARN What would you like to learn at FringeU? Include the subject, likely formats, potential
presenters and a target audience. Please include your name and e-mail address.
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
· TEACH What would you like to teach at FringeU? (This is a volunteer opportunity.) Describe the
subject, your expertise, a format, the target audience, and venue, equipment or other special needs.
Please include your name and e-mail address.
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
Keep an eye on Participants’ Newsletters for more information on FringeU programs.
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FringeCLUB
FringeCLUB is the place for the artists and audience of FringeNYC to gather and unwind. It also features the FringeCLUB Variety
Power Hour, where you can
Promote! Network! Party!
The FringeCLUB Variety Power Hour is THE AFTER HOURS place to be. Promote your show, network and party down with
fellow participants/industry. And the LIVE PODCAST is back after its initial success at the 2006 festival! It gives participants the
perfect opportunity to reach a wider audience by performing a sample from their piece or by sitting down for an interview on this live,
improvised, variety show. Join your hosts Jeff and Charlie La Greca of FringeNYC Alumni Show Minimum Wage for this midnight
romp of music, comedy, previews, and general all around silliness.
Each episode of the Variety Power hour is recorded live throughout the festival and can be heard by subscribing through free services
such as Ipodder, Itunes etc. It is also available through streaming at Fringenyc.org and will be heard by THOUSANDS! Get the word
out and let your voice be heard!
To set up a pre-festival interview or a Variety Power Hour performance at
FringeCLUB contact us at: [email protected]
Closing Night Party / Awards Presentation
Each year, after we’re finished striking the venues and closing down the festival, we have a Closing Night Party. The party is on
Sunday, August 26th, and will generally begin around 9pm. One of the many features of the Closing Night Party is the presentation of
awards, both goofy and serious. The FringeNYC Staff presents the goofy awards. The Audience award is voted on by the audience,
via the Audience Award Ballot Insert. The FringeNYC Awards for Excellence are chosen by a panel of independent judges, not the
Present Company or staff of FringeNYC. In the coming weeks, more information regarding the Closing Night Party will follow. But
tell your participants to SAVE THE DATE and to hang on to their participants badge, which will be required for admission.
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STEP FIVE: TECH REHEARSAL
Here is an overview of the way things will work at your venue. Please keep in mind that our goal here, at this early stage, is to give
you an overall sense of how things will work. Much, much more detailed information will follow via Participants’ Newsletters and
directly from your Venue Director.
Venue Meeting:
Prior to the festival, each Venue Director will call one meeting in each venue, which should be attended by the ACR of each show. At
this meeting, you will become familiar with the venue, and the rules of the venue. We will also be putting additional information about
each venue on the Participants’ Website. This is the ONE meeting that will be held in the venue. You are not to call, visit, or stop by
the venue on your own.
Load-In:
Each show is required to provide one person at the Load-In, and that person is required to bring a crescent wrench. At Load In, every
company will participate in cleaning the venue, and preparing it for FringeNYC, per the instructions of your Venue Director and the
festival Production Manager and Technical Director.
Tech Rehearsal:
Your technical rehearsal will be scheduled by your Venue Director, and will be at least two times the length of your show. Remember:
each show only gets ONE technical rehearsal, so your show must be fully rehearsed prior to your technical rehearsal. You must run
your entire show during the technical rehearsal so that your Venue Director can confirm that your running time is accurate.
Programs:
Each company must provide one program for each person attending each of their performances during the Festival. FringeNYC has
the option of providing a standard program cover that your program insert will fit into. Your programs should be an 8 ½” X 11” piece
of paper (standard American letter size) folded in half so that the finished program is 5 ½” x 8 ½”. It can be as many pages as you’d
like, but it must be this size. These programs must be brought to your venue at your tech rehearsal.
Additionally, you must include the audience survey / ballot (which will be available for download on the participants' website) in the
middle of your program. This gives the audience a chance to vote for your show for the "Audience Favorite" award.
STEP SIX: CHECK-IN
Prior to the festival, the ACR (and ONLY the ACR) of each company must Check-In at FringeCENTRAL sometime between August
5th and 13th, from 2pm to 6pm. If you are not arriving prior to the first day of the festival, you may check in from 2pm to 6pm on the
first day you are in town. Please note, however, that we must ask your patience when you are checking in during the festival, when we
are quite likely to have other priorities.
Company Names / Participants List:
Prior to the festival, you will be asked (via a Participants’ Newsletter) to provide the names of each of your company members, so that
we can prepare badges for them. It is important that you provide this information in a timely manner, and that it is complete. Late
submission of these names, or adding names after the deadline, will result in your badges and other important Check-In materials not
being ready at Check-In.
Badges:
When your ACR checks-in, he or she will receive materials regarding the festival, including the Participants’ Badges for each
company member. These badges identify Participants for security purposes in their own Venue, and entitle Participants to discounts
and admission to special events. They also allow your company members to purchase Participant’s Rate Tickets. It is your
responsibility to make sure to provide your Participants’ List in a timely manner, so that your company members receive their badges.
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OPTIONAL – MAILING SERVICES
PR/MAILING SERVICE:
Spin Cycle, FringeNYC’s Public Relations firm and marketing consultant, is offering low-cost mailings for
press, industry, and ticket buyers. These services are provided in lieu of you hiring your own press agent. You
don’t get the hands on treatment you would get from hiring your own publicist, but you also won’t have to shell
out as much as $3000 either (and its cheaper than you could mail it yourself!). This is the best, and most
efficient method to guarantee that ALL of the RIGHT people are getting your materials.
Services are as listed below. Materials may be dropped off in person or sent via Fed Ex or UPS to Spin Cycle,
114 East First Street, #8, New York, NY 10009. DO NOT use the US Postal Service. Please include a money
order made payable to Spin Cycle (or cash, in person only – no personal checks) with a written request of which
services you would like. Drop off hours are 11am -7pm weekdays.
IMPORTANT NOTES: Press releases are limited to a single 8 1/2" x 11" page. No stapled or folded releases
are permitted. Postcards may be no bigger than 4" x 6". These deadlines are firm: NO EXCEPTIONS!
Please also note that this is a separate, optional service being offered by Spin Cycle. Do NOT drop of your
materials for these services to The Present Company / FringeNYC office.
Press Release Mailing:
You provide 250 press releases**
$75
Deadline: Mon. JULY 2, 2007 at 7pm
Postcards to Press
You provide 250 postcards
$75
Deadline: Weds. JULY 25, 2007 at 7pm
Postcards to Casting Agents/Producers
You provide 250 postcards
$75
Deadline: Weds. JULY 25, 2007 at 7pm
Postcards to FringeNYC Ticket Buyers $80 / Per 500 (1500 max) Deadline: Fri. JULY 27, 2007
You provide postcards in groups of 500. Past FringeNYC ticket buyers are the base list for
this mailing, with additional ticket buyers culled from Spin Cycle’s own Off-Off Broadway show ticket buyers
list. Cards are mailed first class in envelopes and sent in small groups to the most appropriate geographic or
demographic list. You do not need to leave space on the back for an address label.
** For an additional fee of $25 Spin Cycle will make the 250 copies for you. This offer is only open to participants who
are NOT in the NYC Metro region. You must provide your release as a Word document.
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OPTIONAL - ***FREE*** PROMOTION
It’s FREE, it’s EASY, it reaches thousands of POTENTIAL AUDIENCE members – it’s nytheatre.com
FringeNYC PREVIEWS
Each year nytheatre.com extensively covers FringeNYC. As they have done for the past several years,
nytheatre.com will undertake to review every FringeNYC show. Sign on now to get all the pre-show publicity
you can via their FringeNYC Preview. This special feature consists of mini-cyber interviews with a key artist
(author, director, cast member preferred) from each show participating in FringeNYC. It is your chance to tell
readers about your show in your own words. FringeNYC Preview is published on-line beginning July 1st and
remains easily available through the entire festival. The interviews are read by thousands of interested theatregoers. You can use copies of the interview in your press materials. It is simple to do, and...there is no charge.
All you have to do is answer the following three questions by email:
1.
2.
3.
What is your show about and what can audiences expect when they see it?
Why is your show pertinent to today’s times and/or why should your show be the choice for audiences to see?
Why did you choose to present this show?
Please follow these guidelines:
1.
2.
3.
4.
5.
6.
7.
Your responses should be brief. (300 words maximum for all 3 questions)
Be clear and be concise.
Do not include any hype – hype means critical quotes, previous credits, un-provable assertions about how
good your show is, etc. Remember: this is your chance to tell thousands of theatre-goers who you don’t
know all about your show in your own words. Tell them things that are compelling and they won’t find
elsewhere. Do not repeat your FringeNYC blurb.
Please include an image or photo sent electronically, no larger than 100kb, as a jpeg attachment. Large
attachments will not be opened.
Include the name of your production, company producing it and a contact email address, PLUS the name/job
of the artist responding to the questions. Respondent should be either the director, playwright, actor, or other
member of the artistic team.
Send all in an email to: [email protected]
Responses may be sent from the time you receive this until July 1.
Don’t hesitate. If you have questions, contact us at [email protected]. You will be sent a link to the finished
interview for your approval.
Please note, this is a separate, optional service being offered by nytheatre.com. Do NOT email your materials
for these services to the Present Company / FringeNYC office.
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OPTIONAL – PHOTOGRAPHY SERVICES
PHOTO SERVICE:
PUBLICITY SET-UPS:
FringeNYC's official photographer, Dixie Sheridan, will offering dates for set-ups for FringeNYC companies
who need photos for publicity. These sessions will be held at a theater in NYC, TBA. Photographer's fee for
digital shooting is SIGNIFICANTLY reduced and clients will receive a CD with selected JPEG images at no
additional cost. Dixie also provides one to three digital images to Spin Cycle for its use in publicizing
FringeNYC. It’s a fantastic deal – watch your newsletter for Dixie’s Dates and Details!
PRODUCTION PHOTOGRAPHY:
Dixie will also be available during FringeNYC, if you would like to hire her to do production photography for
your show. She will be offering these services at an incredibly reduced rate for FringeNYC participants as well.
Many, many of the photos from FringeNYC that you may have seen published were taken by our own official
photographer, Dixie Sheridan.
You can call Dixie at 212-229-9261, if you are interested in these services – and we’ll remind you (and provide
further details) in the coming weeks.
Please note, this is a separate, optional service being offered by Dixie Sheridan. Do NOT call or email the
Present Company / FringeNYC office regarding these services.
OPTIONAL – INSURANCE
PLEASE NOTE: INSURANCE, ITSELF, IS NOT AT ALL, OPTIONAL. PER THE PARTICIPANTS
AGREEMENT, EACH FringeNYC SHOW IS REQUIRED TO CARRY EITHER WORKERS’
COMPENSATION INSURANCE OR A VOLUNTEER ACCIDENT POLICY. WE HAVE DONE OUR
BEST TO ARRANGE A DISCOUNTED GROUP RATE, AND THE INFORMATION IS BELOW.
EVENT INSURANCE is pleased to announce they have arranged a special FringeNYC rate for all FringeNYC
shows on their volunteer accident policy. This special offer represents a savings of $200. This is the policy you
need in order to participate in FringeNYC or to perform under an Actors' Equity Showcase Code. And they've
made it so simple! All you have to do is fill out the form that is downloadable from the participants' website,
pay with a credit card, and you are covered! They will initial and date and fax back the approved application.
Please take advantage of this SIGNFICANTLY REDUCED RATE of $250 (normally this policy is $450).
ACT NOW by FILLING OUT and SUBMITTING the form.
***Event Insurance Registration form will be available for download at the Participants’ Website upon
registration. You may return your form at the Town Meeting.
IF YOU DO NOT ARRANGE INSURANCE THROUGH EVENTS INSURANCE, YOU MUST SECURE YOUR OWN
INSURANCE AND PROVIDE A CERTIFICATE OF INSURANCE AS PROOF. When we receive this, we’ll attach it to your
Participant’s Agreement and return a counter-signed copy.
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OPTIONAL - DISTRIBUTION
K and S Advertising is offering a discount on their distribution and posting services to all FringeNYC
participants. For the first time, they are offering a $150.00 “FringeNYC Advertising Campaign Package” which
will create a specific and detailed distribution of 500 of your postcards or 100 of your posters. We encourage
you to contact them now, so that one of their representatives can meet with you, and help generate early interest
in your show, before FringeNYC begins. Please contact Managing Director Bill Coelius at 917-568-4391 to
arrange their services.
Once you have arranged with K&S to take advantage of this offer, you may leave your 500 postcards or your
100 posters at the offices of The Present Company (520 Eighth Avenue, Ste. 311) between 10am and 6pm
before July 27TH for K&S to pick up and begin distribution. After August 1ST, you’ll be able to leave your
materials in the K&S pick-up area at FringeCENTRAL. PLEASE NOTE: PROMOTIONAL ITEMS LEFT
FOR K&S AT THE OFFICES OF THE PRESENT COMPANY AFTER JULY 31ST WILL PROBABLY
STILL BE AT THE OFFICE OF THE PRESENT COMPANY IN SEPTEMBER. …
Please attach this form and your payment to the front of your bundle of postcards or posters before leaving them
for pick-up. Make sure your payment (MONEY ORDER ONLY, MADE PAYABLE TO K AND S
ADVERTISING) is attached to the front of the form.
Please note, this is a separate, optional service being offered by K and S Advertising.
--------------------------------------------------------------
-------------------------------------------------------------------
TITLE OF SHOW
ACR NAME
ACR PHONE NUMBER
ACR EMAIL ADDRESS
# OF POSTERS TO BE DISTRIBUTED ($150 per 100)
# OF POSTCARDS TO BE DISTRIBUTED ($150 per 500)
*ATTACH MONEY ORDER HERE
TOTAL DUE $
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OPTIONAL – CASTING NOTICE ADVERTISING
Back Stage will give all shows participating in FringeNYC a promotion code that will cut the price of all casting/audition
notices and staff/tech notices in half.
To redeem this 50% discount, FringeNYC Participants should do the following:
1) Go to BackStage.com and click on "Post a Notice." This will bring you to the new Casting.BackStage.com Casting
Center.
2) After creating a free Casting Center account, create a casting notice (this includes staff notices) and click "Proceed."
3) A screen will show you the regular price for the notice (based upon the word count) and a rough preview of the notice.
Click "Proceed to Checkout."
4) On the edit order page, there will be an "Add Promotional Code" button. Click the button and a pop-up window will
appear, asking for your promo code. (NOTE: You must allow pop-up windows for http://Casting.BackStage.com in your
web-browser in order to complete the form!)
5) Enter FEST07 as the promo code in the pop-up window. Click "Add."
6) The cost of the notice will be cut in half. This should be immediately visible. Click "Proceed to Checkout."
7) The user will now be able to pay for the notice with a credit card over our secure server.
8) Users can then log into the Casting Center at Casting.BackStage.com at any time (for free) to check up on their notice,
track the stats on their notice, search for actors in our talent database, contact actors, and organize online submissions
(when applicable).
9) Deadlines: It may take up to 10 business days before notices are published in print and online, so try to submit notices
early. The regular weekly deadline is every Friday at 3 p.m. for the following week's edition. The New York casting office
can be contacted directly at [email protected] for assistance, but to receive the FringeNYC discount notices
should be submitted via the Casting.BackStage.com Casting Center using the discount code FEST07.
Back Stage: The Actor’s Resource © — the sister publication of The Hollywood Reporter, Billboard, and Ross Reports — publishes a
national website and weekly print editions in New York and Los Angeles. You can choose to post your notice in Back Stage East (our
New York City-based paper), Back Stage West (based in Los Angeles), or on one of our online-only regional areas. All notices appear
nationwide on BackStage.com.
Back Stage has served the creative community for over 45 years. Combined, Back Stage East, Back Stage West, and BackStage.com
reach greater than 150,000 performers every month, including seasoned pros and eager newcomers, union and nonunion actors, and
film and theatre enthusiasts. The website alone clocks more than 18 million page views per year. Visit BackStage.com for info on our
rates, policies, and deadlines.
East Coast Casting: email [email protected]
West Coast Casting: email [email protected]
Casting in other areas: email [email protected]
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