Take Care to Give Care Program
Implementation Manual
Continuing Care Safety Association
March 18, 2014
Version 1.0
Contact: Kristi-Lee Newton
Tel: 780.399.4489
Email: [email protected]
Table of Contents
1. Preface .................................................................................................................... 3
Purpose ............................................................................................................................. 3
How to Use This Guide .................................................................................................... 3
Who Should Use This Guide............................................................................................ 3
2. Program Overview ................................................................................................. 3
Background: Market Test................................................................................................. 3
Goals and Objectives ....................................................................................................... 4
Benefits ............................................................................................................................. 4
3. Procedures ............................................................................................................. 5
Program Details ................................................................................................................ 5
Launch Campaign .......................................................................................................... 5
Caregiving and Supportive Services Campaigns ............................................................ 5
General Safety Campaign .............................................................................................. 5
Seasonal Campaign ....................................................................................................... 5
Step-by-Step ..................................................................................................................... 6
Roles and Responsibilities .............................................................................................. 6
Take Care to Give Care Forum and Voice Your Opinion pages ...................................... 7
Take Care to Give Care Contest ..................................................................................... 7
Implementation Schedule ................................................................................................ 7
Tools and Materials .......................................................................................................... 8
To inform ........................................................................................................................ 8
To engage ...................................................................................................................... 8
Monitoring and Reporting ................................................................................................ 8
4. Campaign Set-Up Guidelines ................................................................................ 9
Launch .............................................................................................................................. 9
Special Recommendations ........................................................................................... 10
Caregiving....................................................................................................................... 11
Supportive Services ....................................................................................................... 12
General Safety ................................................................................................................ 12
Seasonal ......................................................................................................................... 13
5. Resources and Support....................................................................................... 13
Online Sharing, Feedback, and Suggestion Form ....................................................... 13
Post-Campaign Survey .................................................................................................. 14
6. Orders ................................................................................................................... 15
Launch Orders ............................................................................................................ 15
Caregiving and Supportive Services (SSL, LTC) and Safety Campaigns Orders .. 17
Supplemental Materials .............................................................................................. 19
1. Preface
Purpose
The purpose of this manual is to ensure that continuing care centre management and project
leaders understand the Take Care to Give Care program, and to provide them with the
information required to implement it. This document will:
Provide a step-by-step guide for program implementation including resources available,
and how to set up for all four safety campaigns
Train and educate program providers
Detail roles and responsibilities
How to Use This Guide
Please read through the entire manual. Prior to the start of each campaign, CCSA will
schedule a briefing session with you. At this session and throughout the course of the
program, CCSA is available to answer your questions and provide you support.
Who Should Use This Guide
Executives, managers and project leaders of seniors’ supportive living (SSL) and long term
care (LTC) facilities in Alberta who are CCSA members. These executives, managers and
project leaders are responsible for implementing Take Care to Give Care at their respective
facilities.
2. Program Overview
Background: Market Test
From March 25, 2013 to June 2, 2013, the Continuing Care Safety Association (CCSA)
successfully market tested a safety awareness campaign at 15 long term care (LTC) and
seniors’ supportive living (SSL) facilities in Alberta.
The objective was two-fold:
To increase awareness among facilities’ frontline employees of the:
o Health and safety risks within their work environment and jobs
o Possibility of them getting hurt
To communicate to staff that they were in a position to diminish those risks
Each facility was provided with a set of creative messaging and materials, and then briefed
on how to implement the campaign. Campaign message was centered on ‘Your Safety
© ZGM Collaborative Marketing Inc. 2014
Page 3 of 20
Matters’ supported by the Take Care to Give Care program message. At the end of the test,
the participating facilities were surveyed for feedback. Two surveys were deployed: the first
targeted employees; and the second, project leads or managers who oversaw the pilot
implementation at their respective locations. Both surveys sought to measure exposure and
resonance of the campaign across the target audience, and identify any logistical issues
around implementation.
Analysis of survey results demonstrated potential for influencing behavioral change around
employee health and safety, based on visibility, noting, likability and clarity of the pilot
campaign message.
With the success of and knowledge gathered from this market test, CCSA is now promoting
the Take Care to Give Care health and safety awareness program to all its member facilities.
Goals and Objectives
The objectives for the current Take Care to Give Care program remain the same as the pilot:
To increase awareness among facilities’ frontline employees of the:
o Health and safety risks within their work environment and jobs
o Possibility of them getting hurt
To communicate to staff that they are in a position to diminish those risks
Benefits
By fostering a safe and healthy workplace, employers can benefit from:
Healthy and productive employees
Reduced absenteeism
More effective service delivery
Enhanced morale and motivation
Minimized risks of legal liability
Better employee retention rates
Improved profitability
Reduced WCB costs
© ZGM Collaborative Marketing Inc. 2014
Page 4 of 20
3. Procedures
Program Details
There are 4 Safety Awareness Campaigns in all, each lasting 12 weeks except for the
Seasonal campaign that lasts for 5 weeks:
Launch of Take Care to Give Care campaign
Caregiving or Supportive Services Safety focus campaign
General Safety focus campaign
Seasonal Safety campaign
Launch Campaign
Every facility will start with the Launch campaign regardless of when you join the program.
The Launch sets the stage for the subsequent campaigns; it communicates the importance of
staying safe while at work from multiple people in the care or service provider’s life – staff,
residents and family members.
During the market test, residents and family members proved to be equally important in
promoting the safety message. They provide support and reinforcement of the health and
safety awareness message outside the workplace.
Following the Launch, if you sign up for additional campaigns, you will be enrolled in the
campaign that is about to start next.
Caregiving and Supportive Services Campaigns
The Caregiving and Supportive Services campaigns will be launched at the same time. Long
term care facilities can enroll in either Caregiving or Supportive Services or both, while
seniors’ supportive living facilities will want to opt for the Supportive Services campaign.
General Safety Campaign
The General Safety campaign is focused on safety in the workplace, and this campaign, like
the Launch, is open to all.
Seasonal Campaign
Finally, our Seasonal Campaign lasts 5 weeks and is intended for you to share the message
of safety with friends and family during the holiday season.
© ZGM Collaborative Marketing Inc. 2014
Page 5 of 20
Step-by-Step
1.
Visit the Take Care to Give Care pages on the CCSA website:
http://www.continuingcaresafety.ca/take-care-to-give-care/executives/
2. Contact CCSA during the designated enrolment periods to participate in a campaign.
Timeframes for enrolment will be communicated via CCSA regular communication
channels and can be found on the CCSA website at:
http://www.continuingcaresafety.ca/take-care-to-give-care/executives/program-details/ :
3. Visit the Order Products page on CCSA website to order your materials. Choose a basic
package and any supplemental items you would like to purchase. Either complete your
order using the “Add to Cart” buttons for which payment will be made online with credit
card or PayPal account, or choose the order by invoice option, complete the pdf form and
submit as indicated. You will be invoiced by the CCSA for your purchase.
http://www.continuingcaresafety.ca/take-care-to-give-care/executives/order-products/
4. CCSA will notify you that your order has been received as well as when campaign
materials have been shipped.
5. CCSA will invite you to a pre-campaign briefing session. Prior to each campaign, CCSA
requests your feedback via a survey. A PDF document and/or link to an online survey will
be provided at the appropriate time.
Note: The surveys that you complete and submit are a valuable tool both for us to
evaluate the program, and for you to evaluate the efficacy of the program at your
organization.
6. Attend briefing session and clarify questions.
7. Set up campaign materials at your facility per the guidelines.
8. Have fun with the program and share your ideas via the Executives Voice Your Opinion
page on the campaign website:
http://www.continuingcaresafety.ca/take-care-to-give-care/executives/.
You will need to request a username and password to visit this page (and the Forum
page) of the website: Contact CCSA at [email protected] to request
access.
Roles and Responsibilities
As a member of the care centre management team, you play a vital role in promoting
health and safety among all employees in your facility.
Your support for the Take Care to Give Care program and campaigns demonstrates
concern for staff wellbeing, and promotes a positive workplace culture.
Rallying around safety can instill a sense of community for staff and management
collectively.
In turn, this may impact staff job satisfaction and tenure, and result in the other benefits
identified in Section 2 of this manual.
© ZGM Collaborative Marketing Inc. 2014
Page 6 of 20
Take Care to Give Care Forum and Voice Your Opinion pages
CCSA is here to support you in our common vision for healthier and safer workplaces.
In addition to providing you our expertise, we encourage you to learn from each other and
share ideas. We have created a dedicated space on our website for executives and leaders
like you.
Use the Take Care To Give Care Forum to start discussions or respond to a topic.
You will need to request a username and password to visit this page of the website:
Contact CCSA at [email protected] to request access.
Submit feedback and share photos and stories using the online form on the Voice Your
Opinion page.
You will need to request a username and password to visit this page of the website:
Contact CCSA at [email protected] to request access.
CCSA encourages a positive and constructive exchange of ideas among the management
community at facilities across Alberta.
Take Care to Give Care Contest
As further incentive to get involved, when you participate in at least one campaign you will be
automatically enrolled in the Take Care to Give Care Contest. This is a point-based contest
where your enrolment in campaigns, active participation in the Forum page, submission of
suggestions or photos to the Voice Your Opinion page and participation in pre- and postcampaign surveys will accumulate you points towards a prize and bragging rights for you and
your staff. Winners will be announced in April 2015.
Implementation Schedule
Each campaign will follow the below participation process:
Participation Process:
Eblast to facilities to participate
Duration
1 day
Ordering campaign materials
10 days
Orders placed with suppliers
3 days
Orders in production
11 days
Delivery to CCSA. Re-package and send to facilities
3 days
Deliveries in transit
3 days
Pre-campaign briefing
1 days
Campaign In-progress
Launch
March 31 - June 20
Staff
Aug 4 – Oct 24
Seasonal Nov 24 – Dec 26 (5 weeks)
Safety
Dec 8 – Feb 27
Online survey deployment
© ZGM Collaborative Marketing Inc. 2014
12 weeks
5 days
Page 7 of 20
Tools and Materials
Campaign materials are available for purchase on the Take Care to Give Care pages of the
CCSA website. Printed materials (e.g. posters) include a QR Code that directs users to the
campaign website for safety tips, and integration among communications channels.
In addition, the following strategies will be deployed throughout the program:
To inform
E-blast and Leadership Communications
One-on-one consultation with CCSA staff as necessary
To engage
Recognition from CCSA in leadership communications for the best suggestion submitted
for each campaign via the online feedback form
Recognition from CCSA for most engaged executive/management team annually
determined by:
o Highest number of posts in the online community or suggestions submitted online
o Participation in campaigns
Recognition for the best staff suggestion submitted to CCSA for each campaign via facility
management
Monitoring and Reporting
During the course of a campaign, we request that you communicate with us via email, or
using the online feedback form (on the Voice Your Opinion page). Wherever possible, CCSA
will also engage with you via:
On-site visits by CCSA staff as needed
Post-campaign conference call/town hall meeting with CCSA
© ZGM Collaborative Marketing Inc. 2014
Page 8 of 20
4. Campaign Set-Up Guidelines
Launch
Before the campaign start date, please set up your basic package items at suggested
locations.
Item
Large Poster Framed
Size Specs
Colour
15.75" x 19.75" Pink, Green,
Blue
Small Poster without 11.75" x 15.75" Pink, Green,
Frame
Blue
Rectangular Sticker:
Safety Matters
3.75" x 7.5"
Pink, Green,
Blue
Buttons
1.75"
Pink, Green,
Blue
Pen
Leaflet
Blue, Green
3.5" x 8.5"
Pink, Green,
Blue
© ZGM Collaborative Marketing Inc. 2014
Where to Place
Hang on walls of high-traffic corridors, staff lounge
areas as artwork. Near entrances to break areas or
staff sign-in areas are examples.
Note 'Special Instructions' in Set-Up Guidelines
Display on notice boards, at eye-level and with a
minimum 3-inch border before placing other
notices. Posters should be placed on boards that
staff and/or residents already frequently go to for
information. Boards in a high traffic area near the
front desk or information station are ideal. Boards
less frequented by staff and/or residents should not
be used to display posters.
Note 'Special Instructions' in Set-Up Guidelines
Work areas, for example bathtubs, cabinet doors or
walls in washing and food preparation areas. Also at
facility entrances (on doors) and 'transition zones'
i.e. where staff moves from staff-only areas to
caregiving space.
For distribution to staff members to create a visisble
campaign message. Buttons can also be used as a
reward for safe work behaviours.
For distribution or reward
Purpose
Informational piece
Informational piece
Message reinforcement
piece
To promote campaign logo
To promote campaign
slogan: Take Care To Give
Care. Can also be used as
collectors' item or reward
for staff exhibiting safe
work practices
For staff and public to take away with them. Place at Educational piece
reception, service counters or is staff rooms.
Page 9 of 20
Special Recommendations
To keep the safety message fresh for your employees and to increase the likelihood of
success with the program, we recommend rotating your materials and have provided you with
a rotation schedule. The following table shows the poster versions for the Launch campaign,
and the suggested display start and end for the twelve-week campaign period.
Item
Size
Colour Person
Small Poster 11.75" x 15.75" Pink Young girl
Small Poster 11.75" x 15.75" Blue Male, Caucasian,
with glasses
Small Poster 11.75" x 15.75" Green Male, darkskinned, no
glasses
Small Poster 11.75" x 15.75" Blue Female, short hair,
with glasses
Small Poster 11.75" x 15.75" Green Female, long hair,
with glasses
Large Poster 15.75" x 19.75" Pink Young girl
Large Poster 15.75" x 19.75" Blue Male, Caucasian,
with glasses
Large Poster 15.75" x 19.75" Green Male, darkskinned, no
glasses
Large Poster 15.75" x 19.75" Blue Female, short hair,
with glasses
Large Poster 15.75" x 19.75" Green Female, long hair,
with glasses
© ZGM Collaborative Marketing Inc. 2014
Start Display End Display
Start of Wk 1 End of Wk 2
Start of Wk 3 End of Wk 4
Start of Wk 5 End of Wk 6
Start of Wk 7 End of Wk 9
Start of Wk End of Wk 12
10
Start of Wk 1 End of Wk 2
Start of Wk 3 End of Wk 4
Start of Wk 5 End of Wk 6
Start of Wk 7 End of Wk 9
Start of Wk
10
End of Wk 12
Page 10 of 20
Supplementary items can be used for general distribution or as reward/recognition for desired
behaviour or for when staff demonstrates a strong engagement with the campaign.
Visit the Take Care to Give Care – Order Products page on the CCSA website to see what is
available at time of ordering. Varying supplementary items will be available for each
campaign. http://www.continuingcaresafety.ca/take-care-to-give-care
Caregiving
There are three Caregiving poster variants. The copy follows after these images. Each poster
variant is available in large and small sizes.
Caregiving 1: “Doing heavy lifting on my own wears me down. Help from my co-workers
lightens that load, keeping all of us healthier and safer. Together we take care to give care.”
Caregiving 2: “Making sure that I have the right equipment before I start a job means I keep
myself and my residents safe. At the end of the day, I want to go home to my family feeling
healthy and good about what I did at work.”
Caregiving 3: “It is very important to me that I take care of my back. That way I can take care
of my residents when I’m at work and my family when I’m at home. That’s what taking care to
give care means to me.”
© ZGM Collaborative Marketing Inc. 2014
Page 11 of 20
Supportive Services
There are three Supportive Services poster variants. The copy follows after these images.
Each poster variant is available in large and small sizes.
Support Services, Food: “Our residents always look forward to mealtimes. Some days it’s
hard to move the food carts down the hallways by myself though, so getting a co-worker to
help lighten the load can really make a difference. That’s one way that I take care to give
care.”
Support Services, Housekeeping: “I make a lot of beds during the day. I used to do it by
reaching over the bed. A co-worker pointed out that may be this was why my back hurt. Now I
walk around the bed to change sheets and I'm not sore at the end of the day. My tip? Easier
isn’t always better.”
Support Services, Laundry: “Laundry bags can be so heavy. Taking time to lift safely keeps
me healthy at work. This is one way that I take care of myself to give care to my residents.”
General Safety
There are three General Safety poster variants. The copy follows after these images. Each
poster variant is available in large and small sizes.
© ZGM Collaborative Marketing Inc. 2014
Page 12 of 20
Safety 1, Repetition: “I take short breaks when I’m doing a lot of lifting at work. It helps me to
rest my muscles and keep me safe. Residents depend on me so I really try to take care to
give care.”
Safety 2, Too Fast: “Even when it’s busy and we are rushing to get things done quickly,
reminding myself and my co-workers to slow down is just one way I take care to give care.”
Safety 3, General: “Our residents are our main concern. We all know that to give them the
best care we need to watch out for one another and stay safe. We all need to take care to
give care.”
Seasonal
Material for the Seasonal campaign will be made available to you prior to the enrolment
period.
5. Resources and Support
Campaign URL: http://www.continuingcaresafety.ca/take-care-to-give-care
Tel Number: 780.433.5330
Email: [email protected]
Online Sharing, Feedback, and Suggestion Form
Have photos to share, a question, or suggestion? Write to us by completing the online form
on the Voice Your Opinion page:
Contact us for your login information to access this page.
Type (Choose one):
Feedback
Suggestion
Photo Submission
Campaign (Choose one):
Launch
Caregiving or Supportive Services
General Safety
Seasonal
Not applicable
Your message: (Open-ended)
© ZGM Collaborative Marketing Inc. 2014
Page 13 of 20
Attachment/s: (Please upload)
Contact information:
Name
Facility
Telephone number
Email address
Preferred method of communication (Choose one):
Call
Email
Post-Campaign Survey
At the end of each campaign, CCSA requests your feedback via a survey. A PDF
document and/or link to an online survey will be provided at the appropriate time (see
Implementation Schedule).
Note: The surveys that you complete and submit are a valuable tool both for us to
evaluate the program, and for you to evaluate the efficacy of the program at your
organization.
© ZGM Collaborative Marketing Inc. 2014
Page 14 of 20
6. Orders
Launch Orders
Minimum order quantities and unit prices are shown on these order forms.
Visit www.continuingcaresafety.ca/take-care-to-give-care/executives/order-products/ to place
your orders. You can pay by credit card, PayPal or request to be invoiced.
Basic Package: Choose one of three options (A, B or C).
LAUNCH CCSA Order
Basic Package
OPTION A
Item
Size Specs
Colour
Large Poster without Frame
15.75" x 19.75" Set of 6:
Pink, Green
and Blue
17.25" x 21.25" White
11.75" x 15.75" Set of 6:
Pink, Green
and Blue
3.75" x 7.5"
Set of 3:
Pink, Green
and Blue
1.75"
Pink
Frame for Large Poster
Small Poster without Frame
Sticker: Safety Matters
Buttons
Pen
Total
One size
© ZGM Collaborative Marketing Inc. 2014
Green
Minimum
order
6
6
6
36
15
20
89
Page 15 of 20
LAUNCH CCSA Order
Basic Package
OPTION B
Item
Size Specs
Colour
Large Poster without Frame
15.75" x 19.75" Set of 6:
Pink, Green
and Blue
17.25" x 21.25" White
11.75" x 15.75" Set of 6:
Pink, Green
and Blue
3.75" x 7.5"
Set of 3:
Pink, Green
and Blue
One size
Blue
One size
Green
Frame for Large Poster
Small Poster without Frame
Sticker: Safety Matters
Pen
Pen
Total
LAUNCH CCSA Order Form
Size Specs
Leaflet (Launch)
3.5" x 8.5"
Sticker: Safety Matters
Buttons
Pen
Total
6
6
6
36
10
10
74
OPTION C
Item
Small Poster without Frame
Minimum
order
Colour
Set of 3:
Pink, Green
and Blue
11.75" x 15.75" Set of 6:
Pink, Green
and Blue
3.75" x 7.5"
Set of 3:
Pink, Green
and Blue
1.75"
Pink
One size
Green
© ZGM Collaborative Marketing Inc. 2014
Minimum
order
36
6
36
10
12
100
Page 16 of 20
Caregiving and Supportive Services (SSL, LTC) and Safety Campaigns Orders
Minimum order quantities and unit prices are shown on these order forms.
Please note: these packages are subject to change.
Visit www.continuingcaresafety.ca/take-care-to-give-care/executives/order-products/ to place
your orders. You can pay by credit card, PayPal or request to be invoiced.
Basic Package: Choose one of three options (A, B or C).
SSL, LTC & Safety
Basic Package
OPTION A
Item
Size Specs
Colour
Large Poster without Frame
Set of 3
6
Set of 3
6
Sticker: Heart
15.75" x
19.75"
11.75" x
15.75"
1.5"
Assorted
Colours
51
Pen
One size
Blue
20
SSL, LTC & Safety
Basic Package
OPTION B
Item
Size Specs
Colour
Large Poster without Frame
Set of 3
6
Set of 3
6
Sticker: Heart
15.75" x
19.75"
11.75" x
15.75"
1.5"
Assorted
Colours
21
Pen
One size
Blue
10
Pen
One size
Green
10
Small Poster without Frame
Small Poster without Frame
© ZGM Collaborative Marketing Inc. 2014
Minimum
order
Minimum
order
Page 17 of 20
SSL, LTC & Safety
Basic
Package
OPTION C
Item
Size Specs
Colour
Leaflet (SSL, LTC and Safety)
3.5" x 8.5"
Set of 3
21
Small Poster without Frame
Set of 3
6
Sticker: Heart
11.75" x
15.75"
1.5"
Assorted
Colours
36
Pen
One size
Blue
12
© ZGM Collaborative Marketing Inc. 2014
Minimum
order
Page 18 of 20
Supplemental Materials
There are a variety of supplementary items to purchase to make your campaign even more
dynamic and engaging for your staff. These items can be used for general distribution or as
reward/recognition for desired behaviour or for when staff demonstrates a strong engagement
with the campaign.
Please note: these items are subject to change, and not all are available for every
campaign. Please visit the website to find out what is available at your time of purchase.
Visit www.continuingcaresafety.ca/take-care-to-give-care/executives/order-products/ to place
your orders. You can pay by credit card, PayPal or request to be invoiced.
Supplemental Campaign Materials
Item
Size Specs
Colour
Buttons
1.75"
Assorted
Lapel Pin
1.5"
Large Poster without Frame (Launch)
15.75" x 19.75"
Set of 6:
Pink, Green
and Blue
Minimum
order
6
Frame for Large Poster
17.25" x 21.25"
Pink, Green
and Blue
Small Posters without frame (Launch)
13.25" x 19.25"
Set of 6:
Pink, Green
and Blue
6
Set of 3:
Pink, Green
and Blue
6
Leaflet (Launch, SSL, LTC and Safety)
3.5" x 8.5"
Sticker: Safety Matters
3.75" x 7.5"
Assorted
20
Sticker: Heart
1.5"
Assorted
20
Sticker: Heart
3"
Assorted
20
Pens
Blue
Pens
Green
Lanyards
Blue
Lanyards
Pink
Aprons
One size
Table Card without Frame (Launch, SSL,
LTC and Safety)
4" x 6"
Frame for Table Card
4" x 6"
© ZGM Collaborative Marketing Inc. 2014
Set of 3:
Pink, Green
and Blue
6
Set of 2:
White
9
Page 19 of 20
T-shirt - ladies
M
Pink
T-shirt - ladies
L
Green
T-shirt - ladies
XL
Blue
T-shirt - men's
L
Light Blue
T-shirt - men's
XL
Green
Water bottle
500ml
Green
© ZGM Collaborative Marketing Inc. 2014
Page 20 of 20