1. business and industrial
2. business operations
3. business plans

COVER
The iRise “UnSession”
Wednesday, October 2nd
4:30pm - 5:30pm
What better way to wrap up Visualize than to gather as a
community, share thoughts, and engage with iRise to discuss
any lingering questions you may have? Last year’s standingroom only session is back and will be led by iRise Support
and others. Our casual “UnSession” will focus on topics or
questions that attendees have voiced to iRise or tweeted to
us during Visualize. Plan on rich conversations with a lot of
interactivity and we may even hop online to do some demos
if needed. You bring your questions and knowledge; we’ll
provide snacks and drinks!
To submit your questions or topics for the UnSession, visit our
registration desk or tweet @iriseteam using #Visualize2013.
Welcome to Visualize 2013:
Innovate At The Speed of Conversation
We want to welcome our
customers, partners, and
prospects to another exciting
Visualize conference. Always
designed to inspire, we’ve
enlisted industry pros and
visionaries to share experiences
to help you generate ideas to
take your business initiatives
with visualization to the next
level.
More than that, it’s a chance to bring the iRise community together
and exchange ideas about using visualization to transform and
innovate. From developing a Visualization Center of Excellence to
keeping up with the changing mobile landscape, you’ll get to hear
real world examples from our customers.
The theme for this year’s conference is how visualization allows
you to “Innovate at the Speed of Conversation” and is designed
to offer something for everyone. From hands-on workshops, to
onsite certification, content for new users and more advanced
practitioners and case studies from our customers, our goal is to
maximize the time you spend with us.
We’d like to also thank you personally for your commitment to iRise
and reaffirm our commitment to you. iRise will continue to match
that dedication by developing innovative products to meet the
ever-evolving market needs and support you with the highest level
of service.
Enjoy your time with us at Visualize 2013!
Emmet B. Keeffe III
CEO and Co-Founder, iRise
Maurice Martin
President and Co-Founder, iRise
#Visualize2013
OUR SPONSORS
USTGlobal
®
UST Global® (www.ust-global.com) provides information technology and
business process outsourcing (BPO) services for Global 1000 enterprises.
It delivers business value through a combination of process excellence,
quality frameworks, and service delivery innovation. Its client-centric Global
Engagement Model (GEM) ensures 24/7 delivery of services through onshore,
nearshore, and offshore centers. It offers consulting, tech build, application
development and maintenance, infrastructure, QA and testing, e-commerce,
business intelligence, data management, social media solutions, and BPO
services. It serves clients in the health care, insurance, retail, financial services,
manufacturing, media, utility, and energy industries. Headquartered in Aliso
Viejo, California, UST Global and its offices in the United States, United Kingdom,
India, Malaysia, Philippines, and Mexico foster global innovation.
Headquartered in Walldorf, Germany, SAP AG is the world’s leading provider
of enterprise applications. SAP delivers products and services that help
accelerate business innovation for its more than 183,000 customers in more
than 130 countries. SAP works closely with iRise to sell SAP Application
Visualization by iRise, a powerful visualization software that enables SAP
customers to design and test-drive applications before a single line of code is
written, reducing development costs and eliminating rework. This dynamic
product is available worldwide to all SAP customers, and supported by SAP.
Capgemini is a global Management and IT Consulting Company. It has
championed a distinctive way of working through a Collaborative Business
Experience ™. Capgemini’s processes, methods, tools and alliances are all
used to make informed and objective choices on solutions that are tailored to
meet clients’ needs. Working hand-in-hand with clients to create and deliver
business and technology solutions that fit their needs, CapGemini helps drive
the results clients want.
iv
#Visualize2013
FLOOR PLAN
OCEAN GARDEN
Tuesday Reception
SEABREEZE TERRACE
Monday & Wednesday
Receptions
PALM TERRACE
Meals
OCEAN BALLROOM 1
Registration
General Session
OCEAN 2A, 2B, 2C
(SECOND LEVEL)
BELLE
KEY BISCAYNE
(LOWER LEVEL)
Pre-Conference
Workshops
& Breakout Sessions
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#Visualize2013
AGENDA AT-A-GLANCE
Day 1
Monday, September 30th
9:00AM – 5:00PM
Registration
OCEAN BALLROOM 1 FOYER
10:00AM – 12:00PM
iRise Certified Modeler Exam
KEY BISCAYNE
12:00PM – 1:00PM
Lunch
PALM TERRACE
1:00PM – 5:00PM
iRise Certified Expert Exam
KEY BISCAYNE
1:00PM – 3:00PM
Co-Innovation with iRise
OCEAN 2A
iRise Mobile: Beginners
OCEAN 2B
iRise Asset Libraries for Code Generation
BELLE
3:00PM – 5:00PM
iBloc Expo Live
OCEAN 2A
iRise Mobile: Advanced
OCEAN 2B
Monitoring Definition Center & Project Activity
BELLE
5:00PM – 7:00PM
Welcome Reception - Sponsored by SAP
2
SEABREEZE TERRACE
#Visualize2013
AGENDA AT-A-GLANCE
Day 2
Tuesday, October 1st
7:30AM – 5:00PM
Registration
Breakfast
OCEAN BALLROOM 1 FOYER
PALM TERRACE
8:45AM – 10:45AM
OCEAN BALLROOM 1
• Welcome to Visualize 2013:
Innovate at the Speed of Conversation - Emmet B. Keeffe III, iRise
• The Business of Innovation - Terry Jones, Travelocity & Kayak.com
• iRise Visualization Center of Excellence - Emmet B. Keeffe III, iRise
• Establishing an iRise Center of Excellence
Paul Holland, National Grid | Manfred Kuerschner, Unilever
Irina Gutman, MetLife | Anna Dihné, ADP
Moderated by Emmet B. Keeffe III, iRise
10:45AM – 11:00AM
Break
11:00AM – 11:50AM
• iRise Product Update - Bryan Lipson, Pete Indelicato, & Mellisa Mueller, iRise
11:50AM – 12:00PM
• Wrap-Up General Session - Emmet B. Keeffe III, iRise
12:00PM – 2:00PM
PALM TERRACE
Lunch
2:00PM – 4:10PM
Breakout Sessions
OCEAN 2A, 2B, 2C
4:10PM – 4:30PM
Break
4:30PM – 5:30PM
Breakout Sessions
OCEAN 2A, 2B, 2C
5:30PM – 7:00PM
Cocktail Reception - Sponsored by UST Global
3
OCEAN GARDEN
#Visualize2013
AGENDA AT-A-GLANCE
Day 3
Wednesday, October 2nd
7:30AM – 2:00PM
Registration
Breakfast
OCEAN BALLROOM 1 FOYER
PALM TERRACE
OCEAN BALLROOM 1
9:00AM – 10:45AM
• Welcome Remarks - Emmet B. Keeffe III, iRise
• UST Global Case Study - Tony Velleca, UST Global
• Driving Innovation at the Enterprise Through User Experience
Jose Coronado, Transformation & Innovation Leader
10:45AM – 11:00AM
Break
11:00AM – 11:45AM
• IT Leadership 2.0
Bryan MacDonald, The Digital Board
11:45AM – 12:00PM
• Closing Remarks - Emmet B. Keeffe III, iRise
12:00PM – 2:00PM
Lunch
PALM TERRACE
2:00PM – 4:10PM
Breakout Sessions
OCEAN 2A, 2B, 2C
4:10PM – 4:30PM
Break
4:30PM – 5:30PM
The “UnSession”
OCEAN 2A
5:30PM – 7:00PM
SEABREEZE TERRACE
Closing Night Reception
10:00PM – ?
After-Hours Party
Location to be revealed!
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DAY 1
Monday, September 30, 2013
9:00AM – 5:00PM
OCEAN BALLROOM 1 FOYER
Registration
Pre-Conference Workshops
10:00AM – 12:00PM
iRise Certified Modeler Exam
Instructor: Stephen Wilhite, iRise
Location: Key Biscayne (Lower Level)
Benefit from an iRise-led exam prep session before taking the iRise Certified
Modeler exam. For people who don’t pass the exam on-site, an exam debrief
will be offered immediately afterwards, and a second attempt will be allowed
within 30 days of the workshop. Attendees also receive a coaching report
after the workshop.
1:00PM – 5:00PM
iRise Certified Expert Exam
Instructor: Stephen Wilhite, iRise
Location: Key Biscayne (Lower Level)
Benefit from an iRise-led exam prep session before taking the iRise Certified
Expert exam in this advanced class. The two-hour practical exam is geared for
highly experienced iRise modelers. Successful completion will place you in
the top tier of iRise Certified professionals. The exam will be graded off-site,
and results will be provided within one week of the workshop.
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Monday, September 30, 2013
Pre-Conference Workshops
1:00PM – 3:00PM
Co-Innovation Session
Speakers: Melissa Mueller, Pete Indelicato, and Bryan Lipson, iRise
Location: Ocean 2A (Second Floor)
Co-innovate with iRise on a hand-picked set of research topics/features. Use
your imagination to help us come up with some inventive solutions to user
needs. We’ll supply materials; you just bring an open mind!
iRise Mobile: Beginners
Speakers: Kirsten Stevens and Norman Garrett, iRise
Location: Ocean 2B (Second Floor)
Pre-requisite: Own laptop with iRise 8.12 and higher installed. Please
download the free iRise Mobile App from iTunes to view sims on iPhone/iPad.
New to iRise? This workshop is designed for beginners that want to quickly
ramp up and begin creating mobile visualizations. This hands-on session will
focus on iOS and Android devices. Leverage content collections and iRise best
practices to quickly simulate mobile applications. Experience the power of
iRise coupled with mobile functionality like click and drag scrolling and rich
touch interactions. Workshop size is kept small so that you can have handson instruction when reviewing your simulations in a browser through an
emulated mobile device or directly on your phone or tablet!
iRise Asset Libraries for Code Generation
Speakers: Mike Hughes and Kostas Morfis, iRise
Location: Belle (Lower Level)
Pre-requisite: Own laptop with iRise 8.12 and higher installed.
Looking to take advantage of CodeGen to generate attractive user interface
code quickly? Join this hands-on session to learn how to use new, upcoming
iRise asset libraries that have been created specifically for iRise CodeGen. Use
these libraries to build simulations that mimic popular front end frameworks
including Bootstrap, jQuery Mobile, PrimeFaces, ICEfaces — and then
generate functional code from your simulation using the iRise CodeGen
product.
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Monday, September 30, 2013
3:00PM – 5:00PM
iBloc Expo Live
Speakers: Eric Romanik, id8 and Franklyn Carr, iRise
Location: Ocean 2A (Second Floor)
See new iBlocs from our Partner, id8, and refresh your arsenal of iBlocs with
iRise as we review the best of the best iBlocs in a two-hour Expo. New iBlocs
include: On Scroll, Auto Scroll, Table Tools, Spinner, and Style Checker. In
addition we will feature popular iBlocs such as Add Style, Liquid Layout
Enable/Disable, Set Value, Navigate on Enter, and others.
iRise Mobile: Advanced
Speakers: Kirsten Stevens and Norman Garrett, iRise
Location: Ocean 2B (Second Floor)
Pre-requisite: Own laptop with iRise 8.12 and higher installed. Please
download the free iRise Mobile App from iTunes to view sims on iPhone/iPad.
Ready to take your mobile sim skills to the next level? Join this fast-paced
workshop where our instructors will push your skills and show you the best
tips and tricks to enhance your mobile visualizations. Add mobile transitions
and dynamic content and leverage iBlocs to achieve realistic interactions and
rich functionality. Experience even more of the power of iRise coupled with
mobile functionality with your own hands when reviewing your simulations
in a browser through an emulated mobile device or directly on your phone or
tablet!
Monitoring Definition Center and Project Activity
Speakers: Michael Hughes and Pete Indelicato, iRise and Chad Hahn,
Square One Solutions
Location: Belle (Lower Level) - limited to 20 attendees
Pre-requisite: Own laptop with Microsoft Excel and a non-IE browser (Chrome
of Firefox recommended) installed, preferably on a Windows OS.
This hands-on workshop for program managers, project managers and
iRise Studio users will teach you how to find answers and insights around
Definition Center and project activity. In the first hour, you will learn how to
reveal information about requirements stability, stakeholder engagement,
project risk through various new dashboards and reporting capabilities. This
part of the session will be “hands-on” so attendees should have Microsoft
Excel and a non-IE browser (Chrome or Firefox) installed, preferably on
a Windows OS. In the second hour, we will go into ideation mode and
collaboratively discuss additional ideas on analyzing Definition Center
activity. Prizes will be awarded to pop-quiz winners!
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Tuesday, October 1, 2013
General Session
8:45AM – 9:00AM
Welcome to Visualize 2013 :
Innovation at the Speed of Conversation
Emmet B. Keeffe III, CEO and Co-Founder, iRise
9:00AM – 9:45AM
The Business of Innovation
Terry Jones, Founder, Travelocity & Chairman of the Board, Kayak.com
The business of innovation explores the fundamentals of innovation -- how
to generate great ideas, how to ‘fail fast’, how to kill projects without killing
people, how to experiment and ‘do more with less’. Terry provides real world
examples drawn from his experience at Travelocity.com, the boards of seven
startups and his consulting work with companies large and small. Many
speakers talk about the future. Terry gives the step-by-step plans to create it!
9:45AM – 10:05AM
iRise Visualization Center of Excellence
Emmet B. Keeffe III, CEO and Co-Founder, iRise
10:05AM – 10:45AM
Establishing an iRise Center of Excellence
Paul Holland, National Grid | Manfred Kuerschner, Unilever
Irina Gutman MetLife | Anna Dihné, ADP
Moderator: Emmet B. Keeffe III
A key to maximizing iRise within the enterprise is in the establishment of a
Visualization Center of Excellence. Over the next hour, you’ll learn how the
iRise Visualization CoE allows companies to apply the same level of expertise
and standards to every simulation regardless of project scope or location.
This insightful panel discussion, led by our esteemed customers, will discuss
best practices, CoE models for consideration, real examples of the successes,
benefits and lessons learned. This engaging discussion will be moderated by
our CEO Emmet B. Keeffe III.
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Tuesday, October 1, 2013
11:00AM – 11:50AM
iRise Product Update
Speakers: Bryan Lipson, Director of Product Definition, Pete Indelicato,
Sr. Product Manager, and Melissa Mueller, Sr. Product Designer, iRise
Only Visualize attendees will be privy to our newest updates! Be the first to
see and hear about the next generation of the iRise Platform as our product
team shows you engaging new capabilities coming soon and exciting
features slated for 2014.
11:50AM – 12:00PM
Wrap-Up General Session
Emmet B. Keeffe III, CEO and Co-Founder, iRise
Breakout Sessions
2:00PM – 3:00PM
Visualization and the SDLC: “A Day in the Life”
Speakers: Norman Garrett and Michael Hughes, iRise
Location: Ocean 2A (Second Floor)
The value of an iRise simulation extends far beyond providing a visual
prototype for your requirements. During this interactive session, we will step
into a number of common project roles to explore the benefits that can be
realized with the iRise Enterprise Visualization platform. Collaborating with
stakeholders, automating document creation, generating code, integrating
with downstream tools, analyzing iRise usage — see the many different ways
that visualizing requirements can streamline how you build software. As a
bonus, you will see how an iRise custom report is being used by PG&E to
reduce the time spent creating specification documents.
Simulate at the Speed of Conversation
Speakers: Chai Riphenburg, Kirsten Stevens, and Suellen Garr, iRise
Location: Ocean 2B (Second Floor)
Witness, first hand, how to move your project from concept to a high-fidelity
deliverable by taking advantage of effective communication, and leveraging
iRise to put the stakeholder in the captain’s chair and the modeler in the
driver’s seat. This one-hour demonstration will showcase how stakeholders
and modelers can accelerate the decision making process; from concept to a
high-fidelity deliverable as we Simulate at the Speed of Conversation.
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Tuesday, October 1, 2013
Breakout Sessions
2:00PM – 3:00PM
MetLife: iRise - Global Roll-out & Adoption
Speaker: Irina Gutman, Director in Transformation & Effectiveness Team,
Global Technology & Operations, MetLife
Location: Ocean 2C (Second Floor)
Success of a third-party, large-scale platform roll out and adoption depends
on a number of critical factors. MetLife undertook the challenge of rolling
out iRise technology across its global enterprise. Hear firsthand from
MetLife on how their team discovered the formula for success and what they
experienced. The session will cover:
• Key Success Factors for Adoption
• Adoption Roadmap
• Methodology Integration
• Communication and Awareness
• Training and Project On-boarding
• Lessons Learned
3:10PM – 4:10PM
H-E-B: Accelerating the SDLC with iRise Connect for
HP Quality Center (HPQC)
Speakers: Cindy Trevino, Sr. Systems Delivery Analyst, H-E-B and
Kostas Morfis, iRise
Location: Ocean 2A (Second Floor)
H-E-B, with over 350 grocery/pharmacy stores in Texas and Mexico, will share
how they successfully deployed iRise Connect with the robust requirement
management and testing capabilities of HPQC. Cindy and Kostas will share
the business problems that needed to be solved, discuss the solution, and
review the successful results including improved processes and efficiency
improvements.
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Tuesday, October 1, 2013
3:10PM – 4:10PM
Responsive Design With iRise: Designing Mobile Apps
for a Multi-Device World
Speakers: Pete Indelicato, iRise and Eric Romanik, id8
Location: Ocean 2B (Second Floor)
The growing number of display devices is leading the design and
development community to focus on designs that adapt to screen size to
provide the optimal viewing experience, from small smartphones to large
desktop displays. In this session, you will learn how to create responsive
simulations that effectively communicate responsive design requirements
with stakeholders and engineers.
Establishing a Center of Excellence for User Experience
Speaker: Ted Perez, Director Business Analysis, CNA
Location: Ocean 2C (Second Floor)
This presentation will take participants along a path in developing a User
Experience Center of Excellence (CoE) model within their organization. The
materials presented will be a case study of CNA’s approach to stakeholder
involvement, including establishing and actively supporting a User
Experience Center of Excellence and the key deliverables to supporting
business case development.
Key learning objectives:
• Key elements and high-level roadmap recommendations for
rationalizing and establishing a User Experience practice.
• Critical success factors and key challenges to look for when
planning for the establishment of a User Experience CoE.
• How CNA integrated Solution Providers into the CoE.
• Leveraging iRise expertise during feedback and review.
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Tuesday, October 1, 2013
4:30PM – 5:30PM
From VISION to CONCEPT to REALITY
Speaker: Robert Vellinga, Rapid Design & Visualization (RDV) Practice
Lead – North America, Capgemini
Location: Ocean 2A (Second Floor)
iRise and key partner Capgemini are creating a joint solution that leverages
Capgemini’s Rapid Design and Visualization (RDV) methodology to accelerate
ROI for the iRise platform and to drive innovation for clients. RDV’s primary
and proactive agenda is to create the best customer experience for clients
and the best user experience for their users. Innovative and User Experience
Design is central to all engagements. Robert will be sharing real-life case
studies including a success story with client Coca-Cola and discuss where RDV
has had great success and notable impact.
ADP: UX Best Practices - From Sketching to High-Fidelity Design
Speaker: Anna Dihné, Lead UX Designer, ADP
Location: Ocean 2B (Second Floor)
Anna Dihné, Lead UX Designer, will discuss how ADP leverages iRise in their
User Experience practice. From developing personas to utilizing reusable
assets to quickly create high-fidelity, standard-compliant designs; hear how
ADP utilizes iRise at each stage of the UX process.
• Personas
• User Stories and Scenarios
• Sketching and the iRise Sketch library
• Usability Testing
• High Fidelity Design
• Reusable Assets
• iRise CodeGen
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Wednesday, October 2, 2013
General Session
9:00AM – 9:15AM
Welcome
Emmet B. Keeffe III, CEO and Co-Founder, iRise
9:15AM – 10:00AM
UST Global Case Study
Speaker: Tony Velleca, Chief Information Officer, UST Global
10:00AM – 10:45AM
From Great Ideas to Successful Products - Driving Innovation
at the Enterprise Through User Experience
Speaker: Jose Coronado, Transformation & Innovation Leader
Whether you are in Technology, Logistics, Finance or Consumer Products,
your organization faces the real challenge to continuously deliver new
and innovative products to the market place and your customers expect
the best user experience. At their core, organizations that engage with
customers, explore and discover their needs and visualize and validate
their product ideas increase their chances of conquering the market place.
In his presentation, Jose will share lessons learned through case studies of
companies that succeeded in driving innovation and others where innovation
failed. Executives want to engrain innovation into their organization’s DNA
and Practitioners want to lead the charge and contribute in an impactful
manner. Let’s make it happen!
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Wednesday, October 2, 2013
11:00AM – 11:45AM
IT Leadership 2.0
Bryan MacDonald, Founder, The Digital Board
The world is changing at light speed: technology advancement is changing
traditional economic models, business paradigms and consumer behavior.
So what does this mean for the relationship between the business and the IT
function? Whatever the business challenge is, getting the right IT leadership
profile is essential to creating a synchronized relationship between the
business strategy and the technology that underpins this. At The Digital
Board, our mission is to help business leaders get access to outstanding
technology leaders. Bryan will share the story of the foundation behind The
Digital Board and key learnings of what the downstream impact is on the IT
function. He will also explore the role and leadership competencies of today’s
CIO and the impact this new profile has on the broader IT organization.
11:45AM – 12:00PM
Closing Remarks
Emmet B. Keeffe III, CEO and Co-Founder, iRise
Breakout Sessions
2:00PM – 3:00PM
UPS: Integrating Visualizations into the Requirements
Development and Management Process
Speaker: Pedro Alvarez, Business Analysis Practice Lead, UPS
Location: Ocean 2A (Second Floor)
UPS’s IT organization has successfully developed and implemented
an enterprise-wide Requirements Development and Management
(RDM) process that incorporates visualizations as an integral part of its
software development methodology, including Agile, where teams utilize
visualizations as the primary requirements definition method. Through the
use of iRise, UPS models user interfaces during a project’s Feasibility and
Analysis phases to give stakeholders an early view at how a solution will meet
their needs.
Pedro Alvarez, UPS’s Business Analysis Practice Lead, will discuss how
positioning visualizations as an enterprise standard in software development
drives requirements excellence and project success.
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Wednesday, October 2, 2013
2:00PM – 3:00PM
The Dating Game: BA + UX
Doug Brown, VP-Sr. UX Designer, JPMC | Adrienne Zarn, Human Centered
Designer, Emerson Network Power | Carrie Lamoreaux, Business Analyst,
Haworth | Mike Zdancewicz, Sr. Business Applications Analyst, FedEx
Moderator: Franklyn Carr, iRise
Location: Ocean 2C (Second Floor)
It’s time for BA and UX to get personal! Ever wonder how other organizations
incorporate iRise with these two groups? Where does the BA end and
UX begin? How has iRise changed the relationship between this power
couple? You won’t want to miss this lively panel made up of equal parts BA
and UX. These engaging users will share their experiences on how BA/UX
collaboration works at their company.
2:00PM – 4:10PM
(special two-hour session)
Using the Style Checker for UI Standards Compliance
Speakers: Pete Indelicato, iRise and Eric Romanik, id8
Location: Ocean 2B (Second Floor)
Pre-requisite: Own laptop with iRise 8.12 and higher installed.
A limited number of laptops will also be available.
In this two-hour, hands-on session, learn how to use the new Style Checker
capability to define and encourage the use of UI standards like text styles,
border colors, and masters. Not only does the Style Checker help you find
standards violations earlier, it also makes good design more approachable
to inexperienced UI designers. This will be a hands-on, collaborative session
where attendees will learn how to use the Style Checker and give us feedback
and guidance on how to make it better. Anyone working with a UI/UX COE or
creating high visual fidelity simulations subject to UI standards should attend.
(there will be a short break during this session)
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3:10PM – 4:10PM
The New Mobile Paradigm
Speaker: Adolf Allesch, Former Global Mobility Leader / Chief Innovation
Architect, Enterprise Apps, IBM GBS
Location: Ocean 2A (Second Floor)
Driving innovation is on everyone’s mind but how do you start? How exactly
do you think out of the box? Whether you are functional or technical,
this session provides you with insights to spur innovation in any business
environment using proven techniques from a Global Systems Integrator.
Adolf Allesch, who has served in various Global SAP Executive and Consulting
Practice Leader Roles at IBM, Capgemini, Ernst & Young, Deloitte Consulting
and EDS, will review how to define when and where to leverage visualization
during mobile discovery, design, development and deployment. Drawing
from former clients and engagements, Adolf will also share case studies from
companies such as Ace Hardware, Coke Bottling, Altria, and Starwood.
Best of the Best iBlocs
Speaker: Franklyn Carr, iRise
Location: Ocean 2C (Second Floor)
Spend an hour with iRise reviewing the best or most popular iBlocs in use!
Ideal for attendees that could not make the iBloc Expo Workshop on Monday.
Featured iBlocs include:
• New to iOS7 Updates
• Google Maps (multiple pins)
• Enable/Disable
• Add Days (iDN)
• Set Value
• Navigate on Enter
• Liquid Layout
• Jump on Character Limit
• Auto Suggest
• BreakPoint - Responsive Design
• DC Sidebar
4:30PM – 5:30PM
The “UnSession”
Location: Ocean 2A (Second Floor)
What better way to wrap up Visualize than to gather as a community, share
thoughts, and engage with iRise to discuss any lingering questions you may
have? Last year’s standing-room only session is back and will be led by iRise
Support and others. Our casual “UnSession” will focus on topics or questions
that attendees have voiced to iRise or tweeted to us during Visualize. Plan on
rich conversations with a lot of interactivity and we may even hop online to
do some demos if needed. You bring your questions and knowledge; we’ll
provide snacks and drinks!
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FEATURED SPEAKERS
Emmet B. Keeffe III
CEO and Co-Founder
iRise
Emmet Keeffe is CEO and Co-Founder of iRise. Under Keeffe’s direction, iRise
has become the leading provider of enterprise visualization for business
software. Prior to co-founding iRise, Emmet was a top sales producer
earning over 15 national sales awards, including being named “National Top
Performer” by NetDynamics, Auspex Systems, Diasonics and Minolta.
Emmet is a Strategic Partner at Lotus F1 Team in Formula 1, TRG Aston Martin
Racing in the United SportsCar Racing Series and Formula E. For each of these
racing teams, Emmet supports the sales organization in their pursuit to bring
new sponsors into the world of motorsports. In addition, Emmet is on the
Advisory Board of UST Global, a global IT services firm with more than 10,000
consultants. Finally, Emmet is a Founding Board Member of the Corporate
Coalition at Peace One Day, an organization focused on institutionalizing an
international day of cease fire and non-violence on September 21st of each
year.
Terry Jones
Founder, Travelocity.com &
Chairman of the Board
Kayak.com
Terry Jones is well-known as Travelocity’s President and Chief Executive
Officer from its founding until May 2002. Previously, Jones held a variety of
executive positions at Sabre Inc, ending his 24 year tenure as CIO.
Currently, Jones is managing principal of Essential Ideas, a consultancy he
co-founded to help companies in their transition to the digital economy. He
also serves as Chairman of the Board of Kayak.com, and is on the boards of
LuxuryLink, Smart Destinations, and Rearden Commerce. Jones is a venture
capitalist with General Catalyst Partners and the Sierra Angels.
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Tony Velleca
Chief Information Officer
UST Global
Tony Velleca is Chief Information Officer of UST Global, responsible for
information technology, communications and security services for global
operations spanning more than 26 countries. He is also responsible for
strategic partnerships with a focus on finding new, innovative technology
with potentially disruptive capabilities. Tony was selected by ComputerWorld
as one of 2010’s Premier 100 IT Leaders for driving positive change and
innovation through technology.
Prior to joining UST Global, Tony was a co-founder and the Chief Technology
Officer at huddle247.com, and worked at Boeing and Rolls-Royce, Inc. Tony
holds a BS degree in Aerospace Engineering from Georgia Institute of
Technology and an MBA (Honors) from University of California, Irvine.
Jose Coronado
Transformation & Innovation Leader
As a Senior Transformation Executive, international speaker and author, Jose
leverages his expertise in user experience, leading projects and galvanizing
global teams to deliver innovative solutions and drive profitability. With a
career that includes senior UX positions with ADP and Hyperion Solutions
(division of Oracle), Jose’s accomplishments include leading change
management initiatives, design and development of innovative products that
have exponentially increased the customer experience.
These successes combined with translating organizational needs into
actionable, revenue generating plans led to affiliated organizations being
named among “Forbes 100 Worlds’ Most Innovative Companies.”
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Bryan MacDonald
Founder
The Digital Board
Bryan MacDonald has dedicated over 15 years to understanding the role and
leadership characteristics of successful technology executives. His activities
span executive recruiting, coaching, assessment as well as board advisory
work. Bryan also sits on the Advisory Board of iRise and is an active member
of the Corporate Coalition Board for Peace One Day.
Formerly a Regional Managing Partner at Heidrick & Struggles Information
Officer practice, he has partnered with a number of the leading Fortune 500
companies, spanning almost every industry vertical from Banking through
Consumer Goods, Energy Oil & Gas, Retail and Heathcare.
While still highly active as an executive recruiter and coach, Bryan has
launched a new business (The Digital Board) designed to operate as a
strategic bridge between the Board and the Executive team. Made up of
some of the world’s most admired technology leaders, the role of The Digital
Board is to provide boards with an independent set of advisers to help them
assess some of the key technology leadership decisions they face.
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CUSTOMER & PARTNER SPEAKERS
Adolf Allesch
CEO & Founder at Emergence Advisors, LLC
Former Global Mobility Leader / Chief
Innovation Architect, Enterprise Apps
IBM GBS
For 25 years, Adolf specialized in enabling modern business processes and designing
delivery innovation for Big 5 Consulting Firms as consultant, senior manager, partner
and practice leader. He has both deep technical and functional expertise in full scope
ERP implementations and key methods and tools. His expertise culminates from the
past Global SAP Executive and Consulting Practice Leader Roles at IBM, Capgemini,
Ernst & Young, Deloitte Consulting and EDS.
Having lead and participated in over 100+ multinational SAP client pursuits,
engagements, and delivery of business process innovation, Adolf is now retired
from BIG 5 consulting and provides his services as an innovation coach for Client
Executives, SI’s, ISV’s as well as a Subject Matter Expert for retained clients seeking
competitive design solutioning and implementation support. His focus is on cross
industry, digital strategies that enabled through: ERP, UI/Uxp, Mobility, SOA, BPM,
Data Mgt, Analytics, Cloud, Enterprise Architecture, Visualization, and Application
Mgt.
In addition, Adolf’s area of expertise includes the complete portfolio of SAP/
Sybase, SAP NetWeaver, as well as Lifecycle Methods & Tool, and Application / CoE
Management.
Chad Hahn
President and Co-Founder
Square One Solutions
Chad Hahn is a Principal and Co-Founder of Square One Solutions, a Santa Monicabased digital agency specializing in creative design and software development
for both web and mobile. He has 14 years of experience as a technologist and
entrepreneur, working with clients in a wide range of industries including media,
retail, finance, and healthcare. After graduating Magna Cum Laude from Trinity
University in San Antonio with degrees in finance and computer science, Chad
moved to Los Angeles and began a professional services career spanning work with
many Fortune 500 companies. But his real passion is for startups. He is active in
the LA startup community, incubating companies like Verametric and working with
other entrepreneurs to bring their technologies to life. His latest startup provides
unique employment opportunities by teaching software testing to people with
developmental disabilities.
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Pedro Alvarez
Business Analysis Practice Lead
UPS
Pedro Alvarez is the Enterprise Business Analysis Practice Lead at UPS. Responsible
for the Business Systems Analysis job family at UPS, Pedro has ownership of the
Requirements Development and Management (RDM) standards, the UPS BA
Competency Training Program, and the support for over 260 business analysts at UPS
world-wide. He manages the iRise user community at UPS, as well as the continued
adoption of iRise across the enterprise.
Stuart Bond
Sr. Business Analyst
PG & E
Stuart’s technical career has spanned 30 years and has been split between the private
and public sector industries. His career has included: Director of IT services for an
international travel company, Professional Services Manager for a network security
consulting firm, Manager of City and County IT operations for an IT outsourcing firm.
He is currently working for Pacific Gas and Electric (PG&E) in San Francisco, CA as a
Senior Business Analyst, helping to upgrade the mobile tools for the Gas and Electric
field crews. During his career, he has performed Network Administration, Database
Administration, report writing, programming and development, and IT operations
management.
Doug Brown
VP - Sr. UX Designer
JP Morgan Chase
Doug Brown is a User Experience designer and strategist who graduated with his
formal education in User Experience when it was called “Human Factors Psychology
for Human Computer Interaction” nearly twenty years ago. Since then he has worked
with a number of different companies and consultancies both in UX and developer
capacities across a broad swath of industries ranging from entertainment and
education to travel and finance. Doug currently works in HR Technology for JPMorgan
Chase as a senior UX designer and is also the enterprise product owner for iRise. Doug
has recently led the development of a new style guide and set of implementation
standards for UX within the HRT organization as well as leading design efforts on
high-profile applications for Chase employees.
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Anna Dihné
Lead User Experience Designer
ADP
Anna Dihné has been working as a User Experience Designer for ADP since 2006. As
part of the User Experience Design team, she partakes in all activities encompassed
in the user-centered design process - from developing personas, conducting task
analysis, creating iterative designs, to usability testing. Anna is responsible for the
adoption of iRise throughout her organization, and has been instrumental in creating
a reusable asset library for the ADP UI Standard and providing over 220 users with
comprehensive training and mentoring.
Anna grew up in Sweden, but has been living in the US for 10 years. She earned a
Bachelor of Science in Informatics from Halmstad University in Sweden, and a Master
of Science in Information Systems with emphasis on Human Computer Interaction
from Hawaii Pacific University. Anna is a Certified Usability Analyst and a member of
the Usability Professionals’ Association.
Irina Gutman
Director in Transformation & Effectiveness Team
Global Technology & Operations
MetLife
Irina is MetLife’s leading expert in business analysis with proficiency in requirements
management. Early during her career with MetLife, Irina created the business analysis
practice standard and methodology. She was also responsible for the automation of
the requirements management process using Caliber. To provide onboarding and
ongoing support she developed a comprehensive training program and organized
the first internal virtual business analyst professional community of practice.
Currently, she is working as part of the Application Development Transformation
and Effectiveness team, responsible for a number of process and technology
optimization initiatives. She is leading the global roll-out and adoption of iRise across
the organization by partnering with IT teams to further enhance their requirements
definition through the use of the tool.
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Paul Holland
Business Analyst &
iRise UK Adoption Manager
National Grid
Paul joined the utility company National Grid as a Business Analyst in 2009 following
a successful career working in the UK Pub Retail Industry. In 2011 he was appointed to
the role of iRise Adoption Manager to support the roll out and adoption of iRise across
National Grid UK IS projects. Paul is a strong advocate of Requirement Visualization
through iRise and is helping to develop iRise Best Practice leading towards integrating
iRise into National Grid’s DNA. Most recently Paul joined the team to deliver the
Visualization Hub in the UK, a concept that is using iRise as part of a suite of tools and
techniques that will accelerate requirement gathering and enable informed decisionmaking.
Manfred Kuerschner
Head of Global User Interface
Center of Excellence
Unilever
Manfred Kuerschner is the Head of the Global User Interface Center of Excellence (UI CoE
) within Unilever IT. During his tenure, Manfred gained a broad and deep knowledge
across nearly all IT functions. He has seen the impact a better user experience delivers to
both users and the organization, which is why he is very passionate about providing the
IT organization with the required tools and processes to support iRise adoption.
Manfred’s experience spans over 20 years in IT leadership roles of increasing
responsibilities. He has led many successful global teams in several parts of IT. In
these roles he has managed and implemented changes within the IT organizational
structures and application landscapes, consistently succeeding in increasing the
efficiency of IT applications and infrastructure delivery, as well as the optimization
of cost. In addition, Manfred has led teams with a particular functional or crossfunctional focus, such as information management and European noncore IT
applications.
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Carrie Lamoreaux
Business Analyst
Haworth
Carrie Lamoreaux is a Business Analyst on Haworth’s Web Development team
supporting Sales, Marketing, Engineering and Manufacturing groups. Carrie has
been at Haworth for 15 years and has over 20 years experience in the area of eliciting
user requirements, process mapping, designing solutions, and managing the final
development of these solutions. Carrie plays a unique role working between the
creative, technical and the business teams understanding what the user needs
and providing direction to visual designers and developers to ensure the defined
UX planned solution is executed. Carrie was instrumental in getting Haworth to
standardize on using iRise to document functional requirements in the form of visual
simulations prior to any development being approved. Carrie has a Bachelor’s degree
in Computer Information Systems from Davenport University, Grand Rapids, Michigan
and is an iRise Certified Modeler.
Eric Romanik
Partner and Co-Founder
id8
Eric’s application design and development career spans more than 20 years, multiple
industries, and every phase of the SDLC. As 3Com’s first webmaster, he pioneered UI
design patterns that have since become standards, and developed the first Internet
kiosk for Candlestick Park. While managing a development team for Health Net, Eric
adopted a prototype-before-you-build methodology, and in 2002 became iRise’s
second customer. Since then, Eric has become the preeminent iRise power user,
pushing the limits of the tool to create high fidelity simulations and maximize ROI
by using simulations for usability testing, user training, QA script automation, and
interactive sales demos.
Eric is the co-founder of id8, an iRise partner specializing in prototype-driven design
and development. He continues to push the envelope through iRise’s accelerator
products such as CodeGen and the iConnect API, and has developed over 30 iBlocs.
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Ted Perez
Director Business Analysis
CNA Insurance
Ted Perez has over 15 years of Information Technology experience in industries such
as publishing, advertising and marketing, consumer products and financial services.
He was worked as a business analyst for over 10 years. In the latter half of that time,
he has focused primarily in developing and implementing standardized tools and
processes within the software delivery cycle for IT organizations.
Cindy Trevino
Project Manager
H-E-B Grocery Company
Cindy Trevino has been with H-E-B Grocery Company for the past 22 years. She
started in Retail Pharmacy Operations where she worked for 15 years, and then
made a move to the IT team where she has been ever since. Cindy works on change
management, quality assurance, and requirements elicitation and documentation
using visualization and iRise. Cindy also spent two years as the Requirements Center
of Excellence Lead, defining process and tools used in H-E-B’s development lifecycle
and project methodologies.
Robert Vellinga
Sr. Manager, Rapid Design & Visualization Practice
CapGemini
Robert Vellinga is the North American Lead for the Rapid Design & Visualization
practice at Capgemini. He has over 20 years experience creating solutions for his
clients that successfully balance of business goals, user needs and technology
capabilities. Prototyping and visualization have been at the center of his projects for
clients in automotive, pharmaceutical, government, consumer and retail products and
more.
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Adrienne Zarn
Human Centered Designer
Emerson Network Power
Adrienne Zarn is a Human Centered Designer whose responsibilities include iRise
Administration, Usability/Human Factors Design and Process Documentation.
Adrienne serves as a member of the Human Centered Design team under the
umbrella of Product Management at Emerson Network Power’s Avocent Division.
Adrienne has worked for Emerson Network Power for about three years and has 13
years of experience in defining and analyzing functional requirements for information
systems, focusing on human-computer interaction (HCI) and user experience in
Human Resources Management System Web applications. Adrienne also serves as
the chief evangelist of using iRise for prototype development and defining functional
requirements within the Avocent Division as well as throughout the Emerson
corporate community. Adrienne has a master’s degree in political science from
American University in Washington, DC and bachelor’s degree in political science and
communications from Saint Mary’s College in South Bend, Indiana.
Mike Zdancewicz
Sr. Business Applications Analyst
FedEx
Mike Zdancewicz is a Sr. Business Applications Analyst, providing iRise modeling,
user experience expertise, business analysis and requirements assistance to the
Automation group at FedEx Services. Primarily focused on fedex.com applications,
Mike works with marketing product managers, usability team members and
requirements analysts to create visualizations for usability testing and requirements
elicitation. As one the original iRise Enterprise Adoption Team members at FedEx,
Mike helped to create the FedEx iRise Center of Excellence and helped to establish
iRise usage in the corporate global development process. Mike has helped train over
200 FedEx modelers and still actively assists users at FedEx with technical support.
Mike is an iRise 8 Certified Expert, a Human Factors International Certified Usability
Analyst and a B2T Certified Business Analyst. Mike has a B.S. in Electrical Engineering
from the University of Memphis and worked in the electronics test industry for many
years before joining FedEx in 2007.
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