FEATURE THE DOT MATRIX COMES A LONG WAY Epson Transforms Legacy Product For New Applications The old, ubiquitous Serial Impact Dot Matrix (SIDM) printers (simply known as Dot Matrix) is one of the first types of printers to be widely used in the office space. Synonymous with extreme durability, the dot matrix uses a matrix of small pins to strike an ink ribbon and create precise dots on the page. The sounds that accompany this type of computer printing come from the impact of a print head running back and forth, or up and down, on the page. The print head strikes an ink-soaked cloth ribbon against the paper, much like the print mechanism on a typewriter. However, unlike a typewriter or daisy wheel printer, letters are drawn out of a dot matrix, and thus, varied fonts and arbitrary graphics can be produced. Businesses, especially in Asia and Latin America, continue to rely on this ultra-durable printer with its generally strident mechanism that can be heard all over a productive work area. The dot matrix printer continues to be a reliable partner in accounting departments or other businesses that require applications for multiple copies or carbon copies that have to be printed simultaneously, such as receipts, tickets or invoices. This is a special function that laser and ink-jet printers cannot accomplish. As a pioneer and world-leading manufacturer of dot matrix printers, Epson has always been equated with this well-regarded machine. “Epson dot matrix printers have been constantly improved throughout the years to be responsive to current needs. This unbeatable printing partner continuous to evolve and remains to be an important printing solution in both corporate and government segments, banks, retail, logistics, and hotels,” explained Thea Austria, Epson Philippines’ Head of Business System printers. Building on its reputation as the world’s top dot matrix printer maker, Epson has introduced even better dot matrix printers that offer extreme speed, optimum efficiency, and even higher reliability than its legendary predecessors. Today’s flexible connectivity with multiple interfaces has also been integrated with the new Epson dot matrix printer line-up. 1 FEATURE Epson showcases its legacy of development through its latest line-up of dependable dot matrix printers. The new models, LX-310 and LQ-310, boast of improved features such as more compact design, flexible connectivity with its built-in multiple interfaces (USB, Serial, Parallel), and increased reliability of Mean Time Between Failure (MTBF) of 10,000 Power-On Hours. Epson Philippines also encourages everyone to share their cherished experiences in using their trusty Epson dot matrix printer. Owners of Epson’s dot matrix printers have a chance to win an Epson LW400 label printer just by giving feedback to the digital imaging leader. Users of Epson dot matrix printers can go to the company’s website, give a rating for the dot matrix printer they use, and share their experience with the product. Five participants will be chosen at random (“Sweepstakes”) as winners, and each winner will receive an Epson LW-400 Labelworks printer. The Sweepstakes is open to any person who owns or uses an Epson dot matrix printer, whether at home or at work, within the Philippines. Ownership and usage of the printer shall be verified via the participant’s submission of the product serial number. Each product serial number can only be submitted once. *** About Epson Epson is a global imaging and innovation leader whose product lineup ranges from inkjet printers and 3LCD projectors to sensors and other microdevices. Dedicated to exceeding the vision of its customers worldwide, Epson delivers customer value based on compact, energy-saving, and high-precision technologies in markets spanning enterprise and the home to commerce and industry. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 81,000 employees in 97 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. http://global.epson.com/ About Epson Southeast Asia Since 1982, Epson has developed a strong presence across major markets in Southeast Asia. Led by the regional headquarters, Epson Singapore Pte Ltd., Epson Southeast Asia spans an extensive network of 10 countries, and is responsible for delivering and supporting Epson’s cutting-edge consumer and business digital imaging products to the customers of these markets through its comprehensive infrastructure of over 360 service outlets, 10 Epson solution centres and 8 manufacturing facilities. http://www.epson.com.sg About Epson Philippines Epson’s corporate presence in the Philippines commenced in 1998. It grew rapidly into a billion peso company in a span of a few years from its establishment due to its client-oriented approach in its business management style by its dedicated and innovative staff members and officers. Epson Philippines has an extensive network of 77 Authorized Service Centers nationwide with more than 200 dealers and more than 800 shops across the Country. For more details, please visit our website (www.epson.com.ph) or our Facebook page (http://www.facebook.com/EpsonPhilippines). For product inquiries and technical support, please contact Epson Customer Care at: Metro Manila:(02) 441-9030; Toll Free: 1-800-3-0037766 (DIGITEL) or visit the Epson Customer Care website: http://customercare.epson.com.ph. Media Contacts: For Epson Philippines Corporation: Mark Isaiah David PR & Events Manager Email: [email protected] For Extant PR Systems: Evan Cariaga/Deejay Sablan Telefax : 998-2790 Email: [email protected] [email protected] 2 1-800-1069-37766 (PLDT),
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