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Essentials: Intellectual
Property Issues
8 October 2014 | 8.30am – 12.30pm
Law Society House, Brisbane
Overview
Intellectual property (IP) covers intangible property and associated rights
and obligations of the practical application of ideas. Applying the statutes,
conventions and common law associated with this area is challenging with
the rapid advancement of technology. No matter what your area of practice
or your level of experience, a solid understanding of what constitutes IP
and quasi property rights is essential in order to advise clients on strategies
to protect and manage their IP assets and avoid infringing others’. This
event will provide you with an opportunity to hone your knowledge on IP
issues and includes the following sessions:
• overview of IP
• how to protect names, data, products and processes
• emerging issues.
3.5 CPD Points
8.15 – 8.30am
Registration
8.30 – 8.35am
Welcome remarks
Harold Littler, Senior Consultant, Notary Public & Registered Trade Mark Attorney, McKays
Solicitors
8.35 – 9.20am
Intellectual Property: An overview
Intellectual property differentiates one organisation from another and loss of economic and
attribution rights can have devastating effects. The myriad of intellectual property rights available
to a business or a person are not widely understood or are overlooked. This session will enhance
your understanding of the importance of identifying IP rights in order to advise your clients about
their economic and attribution rights. It also includes legal strategies to protect their rights and
how to avoid infringing third parties’ rights and will answer the following questions:
•
What is intellectual property?
•
Why is it important to identify intellectual property?
•
What are the specific areas of practice where intellectual property is an issue?
Dimitrios Eliades, Barrister, Queensland Bar
Chair: Harold Littler, Senior Consultant, Notary Public & Registered Trade Mark Attorney,
McKays Solicitors
9.20 – 9.50am
The name of the game: How to protect a name
Choosing a name is one of the most important steps in starting a business. The name of a
business or brand of product connected to your client is an invaluable asset that may either be
safeguarded from use by others or generate revenue through licensing. In this session you will
learn about the importance of protecting a name. The presenter will introduce you to the following:
•
definition of a business name
•
differences between a business name, trade mark and domain name
•
practical steps to protect a name and transfer it on the sale of a business.
Harold Littler, Senior Consultant, Notary Public & Registered Trade Mark Attorney, McKays
Solicitors
Chair: Dimitrios Eliades, Barrister, Queensland Bar
9.50 – 10.35am
Shhh it’s a secret: How to protect data
Even with best practices for protecting intellectual property, companies are still vulnerable to
having their data, confidential information and trade secrets misappropriated. In this session you
will learn about strategies your clients can adopt to protect their valuable data including
information. This session will cover:
•
confidential information. trade secrets and know how
•
how to understand who owns the data
•
strategies for protecting the data.
Anna Sharpe, Principal, Sharpe Ivo
Chair: Harold Littler, Senior Consultant, Notary Public & Registered Trade Mark Attorney,
McKays Solicitors
Queensland Law Society – Essentials: Intellectual Property Issues
1
10.35 – 10.55am
Morning Tea
10.55 – 11.40am
Hands off: How to protect a product and process
Many organisations and people have great ideas for new products or processes but tend to spend
less time on protecting their idea than they did developing it. In their keenness to market the idea,
the concepts are often released without legal protection. The questions addressed by this session
are:
•
What is a patent?
•
What is a trade mark?
•
What is a registered design?
•
What is copyright?
•
What practical steps can be taken in order to protect a product and/or process?
Kim Walters, Senior Associate and Trade Mark Attorney, Bell Legal Group
Chair: Harold Littler, Senior Consultant, Notary Public & Registered Trade Mark Attorney,
McKays Solicitors
11.40am – 12.25pm
Emerging issues in relation to Intellectual Property
Keeping up to date in any area of law is a challenge, even more so in the Intellectual Property
area, with the rapid pace of change in designs, technology, marketing and business operations.
This session will cover:
•
current reforms
•
cloud computing
•
electronic signature practice
•
social media websites
•
the importance of valuing IP.
Scott Coulthart, Principal, LegalIT lawyers
Chair: Harold Littler, Senior Consultant, Notary Public & Registered Trade Mark Attorney,
McKays Solicitors
12.25 – 12.30pm
Closing Remarks
Harold Littler, Senior Consultant, Notary Public & Registered Trade Mark Attorney, McKays
Solicitors
Queensland Law Society – Essentials: Intellectual Property Issues
2
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