ARAB TIMES, SUNDAY, OCTOBER 12, 2014 30 Automotive brand gets almost 1 mn clicks in three months Mercedes-Benz Kuwait surfs social media wave KUWAIT CITY, Oct 11: MercedesBenz Kuwait is experiencing double digit growth across its active social media channels, with Facebook and Instagram seeing increases in total followers of 51% and 30% respectively, since the month of June this year. Abdul Rahman Albisher & Zaid Alkazemi Co, the authorised General Distributor of Mercedes-Benz in Kuwait, follows a well-established digital strategy and believes the social networking tools are responsible for helping reach customers. With numbers climbing to 59,000 Facebook followers and 37,800 Instagram followers since joining in 2012, Mercedes-Benz has fast become one of the most followed automotive brands in Kuwait - a fact that is heavily influencing the shift of social media from a ‘buzzword’ to common practice within the organisation. Devices Such significant growth may be linked to high disposable incomes in Gulf States, and multiple device ownership of smartphones and tablets by young and old alike. Social media an effective means of targeting niche elements within the broader MercedesBenz community in the country & region. Mercedes-Benz Kuwait recently launched an Instagram competition focused exclusively on classic Mercedes-Benz models. Highly collectible but not always visible, these classic models were showcased for the first time by inviting owners in Kuwait to post a picture of their classic Mercedes-Benz car with the hashtag #MBClassicKWT. Followers Mercedes-Benz Cars platforms are becoming increasingly accessible over a number of devices, and with 24-hour accessibility, give organisations the ability to address their target markets directly. On a global level, 85% of the world is now connected to the internet and 1 in 4 people use social media, according to a study conducted by market research company Global Web Index. Statistics show that Facebook is still the number one social media site around the world, with 82% of internet users outside China aged 16-64 accessing the site, and a total of 1.8 billion users globally. Instagram is the fastest rising social media platform, with more than 200 million users currently and a 25% increase in active users in the last six months alone. Michael Ruehle, CEO of Abdul Rahman Albisher & Zaid Alkazemi said: “Social media has been an important part of our marketing strategy for a while now, and it is exciting to see the steady growth in engagement with our customers and general motoring enthusiasts in our community. Our social media platforms are highly active, and with our dedicated team, we can respond quickly, share information and enjoy dynamic and passionate conversations with our fol- lowers. The benefits of this are showing in the showroom enquires & traffic that are being generated from interaction and interest on our social media channels.” The interactive nature of social media has given Mercedes-Benz the ability to communicate with its Kuwaiti followers on a personal level through a variety of short videos, photos and competitions. It has also been During the period of 1st June - Aug 31, 2014, Mercedes-Benz Kuwait had almost one million counts of engagement with their followers on Facebook and Instagram. This number continues to grow daily and outlines the importance of social media through Kuwait as a way to achieve marketing goals, increase customer interaction and strive to provide customer service via this medium, as messages are shared, re-shared and viewed in a matter of moments by potentially hundreds of thousands of people around the world. General click Pravasi Bhartiya Divas 2015: The Government of India has decided to hold the next Pravasi Bhartiya Divas (PBD2015) at Mahatma Mandir, Gandhinagar, Gujarat in January 2015. The effort would be to have more meaningful and interactive sessions that would address the issues and concerns of the overseas Indian community effectively. Since 2015 marks the hundredth anniversary of the return of the greatest “PRAVASI” of all, Mahatma Gandhi from South Africa, it is desired that PBD-2015 would be celebrated in a grand way. The detailed programme of PBD-2015 is being prepared and will be uploaded on the Embassy’s Website in due course. More detailed information on Pravasi Bhartiya Divas (PBD-2015) can be accessed at the Ministry of Overseas India Affairs’ website (http://www.moia.gov.in). ❑ ❑ ❑ Latest Continued from Page 29 please confirm your attendance to the above IEI technical seminar by registering through email: [email protected]; cc: [email protected]; [email protected], so that we can arrange for the parking and to organize other arrangements. Considering the security concern advises provided by the Indian Embassy, we request you to please register your name so that the badges are distributed for identification. Request all members to please push your mobiles on silence mode during the seminar and request to maintain professional decorum in the Indian Embassy premises. Dress code: Formal dress. Light dinner will be served. AWL registration: If you would like to join the American Women’s League (AWL), please call 99039723 or 94067999 or email: [email protected]. All American women and wives of Americans are welcomed. ❑ ❑ ❑ Oct 16 KCP to open new season: Kuwait Chamber Philharmonia will start the 23rd Classical Music Concert Season 2014/2015 on Oct 16 at 8:00 pm as usual at Abdul Hussain Marafie Ballroom at Radisson Blu Hotel. World class Korean pianists Sonja Park will play famous music by Chopin, Schubert, Mendelssohn and popular Beethoven’s Moonlight Sonata. More information at 222.kuwaitcp.com. Tickets are available at Radison Blu Hotel, Tel: 25673000. Oct 18 AWARE events schedule: AWARE Center will be holding following events in October and November: ■ Dhow sunset dinner cruise Saturday, Oct 18, 2014 @ 5:00 pm Fee: KD 21 per person Before the discovery of oil in Kuwait, dhow builders were viewed as one of the major national resources. Kuwait owned over 800 dhows prior to World War I. By 1919, Kuwait had acquired about 1200 dhows of different types and sizes. They were used for fishing, pearling, deep-sea trade, Gulf coastal trade, and the local transportation of goods and fresh water. The purpose and function of the dhow strongly influenced its design and size. For a relaxing evening on the water, join AWARE for a most unique experience; a Dhow Sunset Dinner. Limited seats. Registration is through cash payments only For details, please contact [email protected] Deadline: Oct 14, 2014 (Tuesday). ■ Through an expat’s eyes: a photographic journey through Kuwait on Tuesday, Oct 21, 2014 at 7:00 pm Moving to a new country can be intimidating: both scary and thrilling at the same time. Linda Young uses photography to explore her new home. Some photos are fun, some are serious. All are Kuwait through her eyes & lens. Refreshments Provided ■ Guided tour: Hamad Al Fuzia Museum for Antiques Monday, Oct 27, 2014 @ 5:00 pm Fee: KD 2 per person Opened by a Kuwaiti gentleman in his own home, this museum has an excellent collection of Kuwaiti antiques with a section of the museum dedicated to his relatives who died during the invasion of Kuwait. Join us as he recounts stories about Kuwait and about the antiques housed in the museum. Advance reservations required at [email protected] ■ Guided tour: Arab Organization Headquarters Saturday, Nov 1, 2014 @ 9:30 am This tour is a marvel of innovative architecture displaying modern technology combined with traditional artisan craftsmanship from Tunisia, Syria, Morocco, Egypt & contributions from Kuwaiti designers. This tour meets directly at the Arab Organization Headquarters. Cameras are welcome. Limited Seats. Advance reservations are required at [email protected] Children below 14 years & Pets are not allowed. Oct 23 Indian Embassy closures: The Indian Embassy will remain closed on the following dates during the month of October 2014. Deepavali: Thursday, Oct 23, 2014. Emergency and limited consular, labour and attestation services will, however, be available at the Embassy. Monday, Oct 6, Ugandans register with UIK: Are Emad Al Ablani, NBK Deputy General Manager, Human Resources Group, Ahmed Al Khader, NBK’s Assistant General Manager, Consumer Banking Group and Mohammed Al Othman, NBK’s Executive Manager, Consumer Banking Group in a group photo with the trainees. NBK trains over 1,100 Kuwaiti employees 2014 will be a regular working day in the Embassy. Oct 25 FOCUS Fest 2014: Focus KuwaitForum of CADD Users will be celebrating its 8th Anniversary with “Focus Fest2014” on Oct 25, 2014 (Saturday) 2.30 pm at Indian Central School, Abbasiya Kuwait. The programme is structured as full day event with inaugural session, meritorious award distribution, honouring eminent personalities and a variety of arts and cultural programmes. Famous artist “Kalabhavan Navas show” will be highlighting the event. Oct 31 Prathibha Kuwait awards: Prathibha Kuwait, an association of Malayalam writers in Kuwait has decided to felicitate Babu Kuzhimatam, who is completing his 40th year in short story writing. In this occasion, Prathibha Kuwait will distribute awards to ten Malayalam writers in Kuwait. Short story books are invited from the writers to consider for the awards. A distinguished panel will select the ten books from the entries. Last date of receipt of the books is Oct 31. Further details can be availed at phone numbers 99653638, 97258308 or by email to [email protected], [email protected]. The award ceremony will be held on Dec 26 at Fahaheel. 41st monthly meeting of Prathibha Kuwait has released its little magazine by Preman Illath. Erampuram presided. Jawahar K. Engineer, P.N. Krishnan Kutty, Satheesan Payyannur, Rajappan Chunakkara and K.M. Reaz participated NATIONAL Bank of Kuwait (NBK) has trained more than 1,100 Kuwaiti employees during 2014, as part of its commitment to supporting Kuwaiti nationals. This year, NBK offered more than 80 training programs as part of the bank’s continuous drive to enhance the skills of the talented and qualified Kuwaiti nationals. “Investing in human resources is investing in our future,” said Emad Al Ablani, NBK Deputy General Al Ablani Manager, Human Resources Group. “NBK maintains its leading position as one of the coun- try’s largest employers in the private sector and is committed to supporting Kuwaiti nationals and empowering them to realize their potentials.” Al Ablani added that “NBK will continue its efforts to provide career and training opportunities for nationals and to support the country’s aim to encourage young Kuwaitis to assume roles in the private sector”. NBK training programs include NBK Academy, the Summer Internship Program and the first of its kind in the region the NBK High Fliers Program in collaboration with the American University of Beirut to provide NBK’s future leaders with a wide range of leadership disciplines covering topics such as finance, risk and people management skills and included classroom discussion, case studies and assignments. in the literary analysis. Marina Hotel, Salmiya from 6:00 -9:00 pm for potential students and their parents to attend. The Canadian institutions will also be visiting local schools to speak to interested students about opportunities to study in Canada.For more information: www.kuwait.gc.ca Nov 4 Study in Canada exhibition: Organized by the Embassy of Canada, the ninth annual Edu-Canada Middle East and North Africa (MENA) Tour will be visiting Kuwait from November 4-6, 2014. Representatives of around 20 leading Canadian universities and colleges will be available to meet students, parents, teachers and guidance counsellors to present the advantages of studying in Canada. On Wednesday, November 5, 2014 a Study in Canada exhibition will be held at the Nov 7 Vanithavedi Sargaanjali: Vanithavedi - Kuwait, the prominent women’s association in Kuwait will be conducting competition for ‘Thiruvathirakali’ on Nov 7, from 9 am, at Indian Community School, Khaitan. This will be conducted as a part of ‘Sargaanjali,’ the mega-programme of Vanithavedi. Please register the names as early as possible. For details, contact: 97114331, 97426295, 24312180. Nov 9 IEI marks 47th Engineers Day: The Institution of Engineers (India) Kuwait Chapter has great pleasure to announce the celebration of the 47th Engineers’ Day on Sunday, Nov 9, 2014. The program shall start at 6:30 pm and shall continue up to 9:30 pm. The venue for this celebration is the prestigious Arab Organization Building (Arab Fund), Shuwaikh Kuwait. All our esteemed members are requested to kindly participate in the memorable event and make it a great grand success. The Invitation Card shall be sent shortly. Kindly confirm your attendance by sending an email to [email protected] or call our Kuwait Chapter office at 22445588, extn.314 between 5:30 pm and 8:30 pm, Sunday through Thursday. Nov 21 Harvest festival: Harvest Festival of 2014 St Gregorios Indian Orthodox Maha Edavaka will be held on Nov 21, 2014 at Indian Central School, Abbasiya from 8:00 am to 7:00 pm. It will be a full day program with variety of cultural programs, food stalls, game stalls, etc. Preperations are underway. A large committee is working for the success of the event. Thousands of faithful are expected to attend the event according to the organisers of the event. Firm to present wide range of products VIVA participates in GITEX Technology Week 2014 KUWAIT CITY, Oct 11: VIVA, Kuwait’s fastest-growing and most developed telecom operator, announced its participation in the GITEX Technology week to present its wide range of products to the exhibition visitors. The International GITEX Technology week will take place from Oct 12-16 in Dubai at the Za’abeel Exhibition Hall in the Dubai International Convention and Exhibition Centre, and is considered the leading IT and technology exhibition and attracts a majority of decision makers in the Middle East. Commenting on VIVA’s third participation in the GITEX 2014 exhibition, VIVA’s Chief Executive Officer, Eng. Salman Bin Abdulaziz Al Badran said: “We are honored to take part in GITEX for the third consecutive year. It’s an exciting experience for the VIVA family to take part in one of the world’s most anticipated IT and technology exhibitions. Our participation in the GITEX Technology Week 2014 comes in line with our corporate strategy to extend and present our services not only locally, but on a regional level.” Alongside VIVA, Saudi Telecommunication Company (STC) and VIVA Bahrain will be taking part in the exhibition and exhibiting their latest products and services through a dedicated team present at their booth. This year, GITEX will debut a range of innovative and exciting industry features including Industry Briefings, where more than 1500 delegates and 150 speakers will debate tech trends in cutting-edge, sector-specific knowledge platforms; Developer Days, a series of dedicated workshops, tech demos, training programs and networking activities offered by leading OS platforms designed to enhance developers’ in-show experience; a Social Plaza hosting the Influencers’ Reception; the Bloggers Tweetup and Tech Talk Blogger Program which will double attendance from regional bloggers. Expanded event features include the official press reception ShowStoppers, online community ConneXions, live streaming of social Al-Badran media, trending topics and tech news via the Content Hub, the 2nd GITEX Hot Stuff Awards recognizing top gadgets. Enhanced interactive elements include the GSM Exchange Zone, a platform for the mobile product industry, the C-Level Majlis Lounge for senior executive networking, free Smart Sessions for knowledge-sharing, the Retailers and Distributors Lounge and the SME Zone. In addition, the second edition of the GSMA Mobile 360 Series: Middle East, a dedicated platform for senior executives from the region’s mobile industry, and the fourth edition of InfoComm MEA, the leading showcase of the latest professional audiovisual communications technology in the Middle East and Africa. To find out more VIVA’s events, numerous competitive promotions, products and packages visit any of the 58 VIVA branches or visit our website at www.viva.com.kw or contact its 24 hour call center at 102. you a Ugandan living and working in Kuwait? Would you like to get in touch with other Ugandans in Kuwait both socially and professionally? Then please get in touch with us. We would like to invite you to register with the Ugandans in Kuwait (UIK) association, an informal organization of Ugandans living and working in Kuwait. The purpose of this exercise is to get together as Ugandans and to consider taking the first steps to establishing a more formal organisation. This association is voluntary. It is designed to create a forum for Ugandans in Kuwait to foster a sense of community, to communicate more effectively with each other and to encourage Ugandans out here to work together. We are also planning a celebration to mark 50 years of Ugandan’s Independence this year. If you have any questions regarding this association or if you are interested in registering, then please send us an email at [email protected]. We hope to hear from you soon. ❑ ❑ ❑ Indian business forum launch: Introducing a new world of business networking and commercial synergy, a world all set to open fresh contours in the emerging global economic scenario. A forum comprising of Indian businessmen and professionals will soon be launched in Kuwait to promote business and trade. The forum will primarily aim to provide an interactive platform of networking for Indian businessmen and professionals with their Kuwaiti counterparts through regular interface, meetings and even workshops. The new forum, which plans to engage with all trade and commerce bodies across India and also in Kuwait, intends to act as a unified forum for exchange of information related to current or expected business or professional opportunities in India and Kuwait. Not merely confined to business exchanges, this forum will also enable Indian businessmen and professionals to make suggestions to the government on matters of policy matters, procedures pertaining to the business activities. The forum plans to promote Indian businesses in Kuwait by providing several opportunities between businesses, dissemination of information through seminars and interaction with local and government counterparts. In brief, the Forum intends to revolutionize and develop new business and professional relationships while consolidating existing ties. Those interested to be part of this organization may email on [email protected] ❑ ❑ ❑ Tapondo self-defense class: Tapondo-Phil Combat Aikido, Kuwait Chapter ... Filipino method of selfdefense, non-aggressive and defensive type of martial arts, wish to invite everyone to join our regular training every Wednesday 8:00-10:00 pm and Friday 2:00-4:00 pm at the Kaifan Karate Club. Easy to learn and applicable to teens, men and women in all walks of life. Contact Herms 66486346, John 99478443, Warli 66884601, Elli 94000471. ❑ ❑ ❑ Fakaju martial arts: Filipino, Arnis, karate, judo Arnisudula international (Caballero and illustrisimo style) wishes to invite everyone who are interested to Continued on Page 31
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