1. art and entertainment
2. shows and events
3. fair

A special trade fair is
in the making
In an intensive dialogue with the stationery sector, a new trade fair for writing implements,
paper goods and office supplies is coming into being. Spielwarenmesse eG is picking up
on the desire for change and taking the initiative. With Insights-X, a customized platform
for stationery manufacturers and retailers is starting up.
A new chapter in the history of the stationery sector
As a lighthouse project of the industry, Insights-X will become an annual meeting place for
the industry in autumn that appeals to all the senses. The focus will be on the efficient communication between suppliers and consumers – in a trade fair environment characterized by
personal contact and your individual support from your key contact person with us.
Insights-X at a glance
Place:
Nuremberg Exhibition Centre, hall 1 and 2, Entrance Mitte
Date:
08 - 11 October 2015 (Thurs. - Sun.), every year
Area:
Stationery supplies for schools, offices and hobbies,
trends and industry knowledge
Catchment area:
Germany plus neighbouring European countries
Visitors:
Only registered trade visitors, not end consumers
N U R E M B E R G
08 – 11 October 2015
Entrance Mitte
NCC
Mitte
www.insights-x.com
ServiceCenter
Mitte
The perfect platform
for your products
6 product groups
with detailed product directories:
Writing Utensils,
Writing Accessories
Exercise Books, Blocks and Paper,
Mailing Material,
Folders and Binders
Handicraft Materials and Drawing Utensils,
Paints, Colours
Desk Equipment,
Multimedia
Bags and Cases,
Backpacks, Satchels, School Bags
Writing
utensils and
equipment
Division of the exhibitors‘ catalogue
in the fields of application:
Office
S u pp l i e s
School
S u pp l i e s
H o bb y
S u pp l i e s
Pap e r a n d
filing
Artistic and
c r e at i v e
Desktop
Your advantages:
Bags and
accessories
- Simple navigation for your customers
- Easy to find what the exhibitors are offering
- Able to establish contacts fast
- Comprehensive information
So perfect matchmaking between exhibitors and trade visitors is inevitable.
Wrapping and Napkins, Albums and Books,
Calendars, Greeting Cards,
Fashionable and Fancy Articels
S tat i o n e r y
and gift
articels
Pap e r a n d
filing
Writing
utensils and
equipment
Artistic and
c r e at i v e
Desktop
Bags and
accessories
S tat i o n e r y
and gift
articels
“Spielwarenmesse eG is a trade fair pro with the heart and
feel for an industry’s needs. Many contacts with manufacturers of stationery products, school supplies and arts & crafts
items have already been consolidated as a result of the
Spielwarenmesse. We look forward to meeting the entire
industry in Nuremberg, as duo’s specialist retailers will be
on site. Within the scope of Insights-X we will be holding
our duo conference with more than 250 participants in
Nuremberg in autumn.”
Hans Jörg Iden
Managing Director, duo schreib & spiel
“A part of the stationery
sector has been represen“The new fair for the stationery
ted at the Spielwarenmesse
industry is likely to be something
in Nuremberg for years.
bigger. After all, industry represen-
Now the organiser is
tatives see the trade fair expertise
making direct use of this
and the professional character of
expertise for a platform
the trade fair organisers as offe-
of its own.“
ring the best conditions for
cooperation.“
m+a Newsline
Online trade journal
Voices from the
stationery industry on
“As a cooperative,
Spielwarenmesse eG listens
“The Noris is already a
Mecca for toys, organic
products and beverages –
above all for beer.
Now it will also be one
for stationery and gift
items of every kind.“
Nürnberger Zeitung
Newspaper
to members‘ wishes.
This successful practice is
now to be transferred to the
Bernd Horenkamp
Director Purchasing and Sales, EK/servicegroup
“The initiators‘ aim is to establish an
Wirtschaftszeitung
Trade journal
annual international, customized indu
stry
meeting point at the highest level. Even
“The new Insights-X fair brings a breath
of fresh but stylish air to the stationery
to set a signal for a fresh look that‘s in
line with the spirit of the time, set new
TOYS
Trade journal
“We like Insights-X because it gives the paper,
office supplies and stationery industry another
good stage for actively shaping its future. We
will do all we can to support this new trade fair.
As a cooperative group with 500 retailers in this
theme world we are always interested in new
trends and exciting developments in the paper,
office supplies and stationery industry.”
stationery industry.“
the innovative title shows they want
“These leaders
of the statione
ry
industry certai
nly see juicy
new
pastures in th
eir mind‘s eye
–
after all Erns
t Kick is lead
ing
new target grou
ps to them in
the form of sa
les people on
the
lookout for lu
crative additi
on
al
product ranges
.“
das spielzeug
Trade journal
standards and stand out from the usua
l
hackneyed, antiquated and dusty trade
shows and thus give our industry a
boost, accompanied by a new lease
of
life and exciting ideas.“
pbsmagazin
Trade journal
“We‘ve been attending the
Spielwarenmesse for many years
and think it‘s great that, in the future,
we‘ll be able to introduce our customers
to the new BTS collections and creative
products at an ideal time. We‘re especially pleased that Spielwarenmesse eG
is tackling the promising project of a new
stationery fair in Nuremberg.“
Michael Fortdran
Managing Director, Undercover
sector. It is the platform that perfectly
suits our brand portfolio. That‘s why
we‘re going to be at the premiere,
presenting our Step-by-Step range
of satchels, the latest products of the
hip Coocazoo bag brand, the leather
goods of our luxury brand Hama est.
1923 as well as innovations in the field
of technical office communication
together with smartphone and tablet
accessories.“
Frank Wäsler
Sales Director, Hama
The right visitors for you
t r A d e v i s i to rs
We are making every effort to bring
the right visitors to Insights-X: on
your behalf, our network is working at
full speed on visitor marketing activities
for specific target groups.
meAsures
Everything starts with a solid basis. With targeted marketing measures
and with a direct appeal to top buyers, we will bring the right visitors for
you to Insights-X.
Telephone follow-ups
Presence at the Spielwarenmesse®
offering a target group of around
75,000 visitors1
Advertising campaign
in trade magazines
tA r g e t g r o u P
Multi-stage direct mailing
campaign with a target group
of around 60,000 international
retail contacts2
E-mailing campaign and
newsletter marketing
Specialist retail trade – stationery,
school supplies, gifts,
art and craft supplies
Specialist wholesaler
Social media
Online campaign
Public relations
BASIS:
Drop shipping
Cooperation with purchasing cooperatives, manufacturers and multipliers
Development of visitor databases
Cross-media strategy and visitor services
Commercial users
Office suppliers
Toy shops
Drugstores/supermarkets/chain stores
1
2
Attendance of the Spielwarenmesse® 2014
Planning status: Aug. 2014
Online shops
Promotional products distributors
and others
lÄnder
countries
Austria, Benelux, Czech Republic,
France, Germany, Greece,
Hungary, Italy, Poland,
Scandinavia, Slovakia, Spain,
Switzerland, Turkey, UK
suPPort
We actively support you with your own visitor marketing.
Whether before or during the fair – here is where you will find the services
you need to interact with your customers. With free checklists and online
seminars, we can optimise your handling of customer invitations.
Take advantage of numerous marketing services to make your visitor
marketing as effective as possible. Our marketing package offers you the
perfect means to do so.
Because only when you are successful can we, the organisers,
be successful, too.
Your e
tra service
Realise the full potential of being involved in this trade fair!
We offer you a variety of services to do just that:
Personal attention
Your contact person will give you personal and individual advice and provide you
with valuable services so that your order can be processed quickly and easily.
Even our cooperative structure demonstrates that close dialogue with our customers
is a crucial part of our corporate strategy.
Checklists
We will help you to keep track of things. What you should do, when you should do it
and what you should take into account – we will sum up everything for you.
Online Service Center
Registration, stand assembly, advertising measures – book the services you need
for your trade fair participation quickly and easily via our Online Service Centre
at any time.
Online trainings
So that you can expand your practical trade fair knowledge fast, free online
trainings about fair preparation, implementation and follow-up await you.
Expert knowledge
Leading experts on the forum provide practical knowledge to make your
business successful – entertaining and informative.
Special show
A special show on issues affecting the industry awaits you and your visitors
in the most attention-grabbing environment of Entrance Mitte.
Framework programme
Look forward to a trade fair experience of an exciting nature! From the opening
event that grabs a lot of media attention to the gala evening where you,
as an exhibitor, can talk to your customers, there is a lot on offer.
Newsletter
Our newsletter will automatically give you the most relevant information about
Insights-X and the stationery industry.
Trade fair town of Nuremberg
Nuremberg is considered to be the birthplace of the German writing and drawing implements industry: industry pioneers were mentioned in the charters of the city as early as the
mid-17th century. But it is not only the historical background that makes Nuremberg the
ideal location for Insights-X:
The exhibition centre in Nuremberg allows exhibitors to organise trade fairs with short
routes – both for you as an exhibitor and for your visitors. The ground floor exhibition areas
facilitate logistics processes and allow visitors to stroll comfortably through the corridors
and halls. There is a seasoned network of service providers on the premises who have
experience in carrying out international events of all sizes.
If you need accommodation during the trade fair, there are some affordable options in
and around Nuremberg in autumn. With our partner hotel programme, you can enjoy the
services of a good hotel from just € 69,- a night. “Airbnb“ offers a comprehensive selection
of private accommodation especially for participants of Insights-X – from complete apartments to individual rooms – starting from € 49,-.
The convenient location of the exhibition site makes it easy
to get to – no matter whether you come by car, train or plane.
Discount travel offers for Insights-X make attending the fair
more attractive for you and your visitors. With our railway
special,
can travel
across
Germany
to Insights-X
for
With ouryou
railway
special,
you can
travel across
Germany
just
€ 99,-. for just € 99,-.
to Insights-X
Your worthwhile
investment
PRICES excl. stand construction package min. 9 m²
Row stand
Corner stand
Head stand
Block stand
1 side open
2 sides open
3 sides open
4 sides open
Early Bird Registration before 31 December 2014
€
145,- /m2
€
170,- /m2
€
184,- /m2
€
184,- /m2
From
01ab
January
2015
Preise
01.01.2015
€ 161,-
/m2
€ 189,- /m2
€ 204,- /m2
€ 204,- /m2
PRICES incl. stand construction package 9 – 36 m²
Stand construction
for every requirement
Row stand
Corner stand
Head stand
Block stand
1 side open
2 sides open
3 sides open
4 sides open
Early Bird Registration before 31 December 2014
€
255,- /m2
€
280,- /m2
€
294,- /m2
€
294,- /m2
From
01ab
January
2015
Preise
01.01.2015
€ 271,-
/m2
€ 299,- /m2
€ 314,- /m2
€ 314,- /m2
Whether you want a custom design or complete stand including stand construction package,
together with our partners, we can provide you with the ideal presentation area for your
products – and for every budget.
With a floor space from 9 to 36 m² you can book directly a stand construction package when
you register which includes the following services:
- Maxima stand system with stand partition walls in white,
material: aluminum-untreated surface
- Lighting, 1 x 100 W spotlight per 3 m²
- Company logo on stand‘s frame design
- Charcoal-grey carpeting
- 1 meeting table, with table top
- 3 upholstered chairs black/charcoal grey
- 1 waste paper basket
- Power connecting up to 3 kW (230 V/16 A) incl. triple power outlet,
ground fault circuit interrupter
- Flat charges power consumptions generated from regenerative energy sources
- Daily stand cleaning
- Additionally for stands from 15 m²: 1 cabin 1x1 m with door (lockable) and coat rack
Plus marketing package amounting of € 375,- and registration fee of € 400,-.
All prices are subject to statutory VAT (see Item 6 of the Rules for Exhibitors 2015)
and other fees.
The registration fee will be deducted in full from the exhibiting fee.
Registration can only be processed once the registration fee has been received.
The obligatory marketing package includes:
- Your company listing in official print and online media for the fair Insights-X
- Your company logo in online hall map and in hall map of the mobile app
- Linking of company website and email address in the online catalogue
- Invitation vouchers for ten free 1-day entrance passes
- Printing stickers
Your personal
point of contact
Put your trust in our experienced and dedicated team of real trade fair professionals who
provide you with personal and individual assistance.
Best conditions
Insights-X creates a unique setting for your products – at an optimu
m
cost-benefit ratio.
We are always happy to help you!
For questions
n:
The right visitors
We attract the very visitors you want to the Insights-X and support
you
with your own visitors’ marketing – before and during the trade fair.
ur registratio
concerning yo
Why you sho uld be ther e
chel
Susanne Mai
998 13-56
Tel.: +49 (0)911
998 13-856
Fax: +49 (0)911
e.de
ielwarenmess
s.maichel@sp
For questions about your trade
fair organisation:
Nicole Goller
Tel.: +49 (0)911 998 13-52
Fax: +49 (0)911 998 13-852
[email protected]
Online registration: www.insights-x.com
Registration deadline: 28 February 2015
More on Insights-X?
Subscribe to our newsletter at www.insights-x.com
or follow us on the social networks:
Facebook: www.facebook.com/InsightsExpo
Twitter: www.twitter.com/InsightsExpo
Spielwarenmesse eG
Münchener Straße 330, 90471 Nuremberg, Germany
Tel: +49 (0) 911 9 98 13-0
Fax: +49 (0) 911 9 98 13-898
[email protected], www.insights-x.com
Perfect timing
Insights-X will be held annually starting October 2015 and fits in perfectly with the industry’s calendar of events.
Meeting point for the industry
Our customers are leading enterprises from the stationary sector.
Based on close, personal business ties we are making Insights-X
an industry get-together that has already attracted media interest.
Quality from the trade fair pro
Spielwarenmesse eG is the trade fair organiser and marketing service
provider for the consumer goods markets. In addition to the world’s
leading Spielwarenmesse® in Nuremberg, our portfolio features trade
fairs in India, Turkey and Russia.
www.insights-x.com