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snom technology AG
VoIP Pioneers from Germany
Contents
1. About snom
1. Milestones
2. Why snom?
3. Sales strategy
2. Product portfolio
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Our phones
snom UC edition
Microsoft Lync optimized phones
snom ONE mini
3. Global presence
1. Success stories
2. Partners
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About snom
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Founded in 1996
Active in VoIP business since 2000
2005 first profitable year
14 years experience with VoIP and SIP
Subsidiaries in the United States, Italy, UK, France and Taiwan
Management Board:
– Markus Schmitt-Fumian
– Dr. Michael Knieling, COO
– Usman Tahir, CTO
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Milestones
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1996 snom founded in Berlin
2000 First SIP phone worldwide
2003 TLS & SRTP
2006 First subsidiary in the US
2007 First DECT/SIP phone
2008 Sales offices in FR, IT & UK
2010 1.3 million devices sold
2011 First qualified Lync phone
2013 First qualified Lync 2013 phone
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Why snom?
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Development based in Germany
Present in more than 65 countries worldwide
SIP Pioneer
Very experienced in VoIP
Open standard products
Future orientated
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Solution Business
Unified
Communications
Carrier Business
Interoperability
Sales strategy
• Interoperability
• Innovation
• Technical Leadership
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Sales strategy
snom’s sales stragegy is based on:
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Two-tier distribution
• Value added distributors -> Value added resellers/Integrators -> Business customer
• Partners in more than 60 countries worlwide
snom’s Business Development strategy:
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Carrier Business, Enterprise Business, Public Sector
• snom makes sure that the devices are fully integrated into the solution (Hosted, local)
• snom’s distribution partners or integration partners take care about the fulfillment
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Sales strategy
Thinking global, acting local:
– More than 200 distributors in over 65 countries
– More than 5000 registered VARs (2013)
– 3 logistics centers in Berlin, Hong Kong and Chicago
– Berlin HQ plus 5 subsidiaries in:
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Boston, United States
Milan, Italy
Manchester, United Kingdom
Paris, France
Taipei, Taiwan
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Contents
1. About snom
1. Milestones
2. Why snom?
3. Sales strategy
2. Product portfolio
1. Our phones
2. snom UC edition
3. snom ONE mini
3. Global presence
1. Success stories
2. Partners
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Our phones – snom 3xx series
Perfect Stability and Functionality
snom 300
snom 320
snom 370
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2-line display
4 SIP identities
6 programmable function keys
SIPS/SRTP, TLS
2 Ethernet ports
Very low power consumption
Headset
Graphical 2-line display
12 SIP identities
12 programmable function keys
Speakerphone
Headset
Multiple language support
PoE
Adjustable, high resolution graphic display
12 programmable function keys
STUN, ENUM, NAT, ICE
VPN
2 Ethernet ports
Low energy consumption
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Our phones – snom 7xx series
Alternative innovation
snom 710
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snom 715
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Graphical b/w display
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Up to 4 SIP registrations
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5 programmable function keys
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2 port Ethernet 10/100 Mbps
Wide band audio handset + speaker•
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Graphical b/w display
Wide Band Audio
5 programmable function keys
2 port Ethernet 10/100/1000 Mbps
WLAN & Bluetooth headset ready
VLAN
snom 720
snom 760
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Graphical b/w display
Wide Band Audio
18 programmable LED function keys
2 port Ethernet 10/100/1000 Mbps
WLAN Bluetooth headset ready
VLAN
High resolution Color Display, 3.5“
Wide Band Audio
HTTP & HTTPS-Server
2 port Ethernet 10/100/1000 Mbps
WLAN & Bluetooth headset ready
VLAN
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Our phones – snom 8xx series
Technology at the top
snom 821
snom Vision
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High resolution TFT color display
Built-in 1 Gigabit switch
Conferencing with up to 5
Excellent Sound Quality
4 programmable LED keys
LED call indicator
WLAN ready
VPN/VLAN
16 programmable keys
TFT touch screen color display
Ethernet 10/100 Mbps
USB: 2x type A
USB: 1x type B
Built in Web server
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Coming soon! snom D7
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Our phones – MeetingPoint, PA1 & m9r
Something else to enhance your business
snom m9r
snom PA1
snom MeetingPoint
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DECT
Digital voice quality
Up to 9 handsets per base station
IPv6
Caller ID by color image
100 hours standby
TLS, SRTP, pre-installed X.509
Public Announcement device
PoE
Built-in digital amp.
SIP communication + multicast
Web browser menu
4 programmable output pins
OmniSound® full duplex broadband audio
Up to 4 external callers
Multiple SIP registrations
LDAP
Recording range up to 30 m²
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Our phones – snom Accessoires
snom klarVOICE
snom MeetingPoint
extension microphones
snom advanced EHS
snom HS-MM2/HS-MM3
snom USB BT
snom HAF
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snom UC edition
Playing with the big boys
2013 snom UC edition
phones
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snom 300
snom 370
snom 821
snom 710
snom 720
snom 760
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Microsoft Lync optimized phones
Bridging a gap
Lync phone edition
• HP 4110 IP Phone
• HP 4120 IP Phone
• snom UC600
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snom UC edition features
Shared features
• Better together (USB)
• 1-click conference
join (calendar)
• Initiate server
side conference
• Synchronized call logs
Roadmap 2013:
Optimized Features
available for snom
qualified devices
• Call support
• EDGE support
• Transfer, hold, etc.
• Submit device presence
• CAC
• Media Bypass
• E911
• MWI
• Extension/PIN
authentication
• Manageability
over Lync™ server
• SBA support
• Dual SIP stack
• Browse through
nested distribution
groups
• Set presence
on the device
• Presence on LED
buttons
• Dedicated keys
for frequent use
situations
• More flexible
network setup
• Highly customizable
(GUI, languages, etc.)
• Boss Admin Scenarios
• Failover with GW
• Local Music on hold
• Out of band provisioning for
certain scenarios (e.g. PIN
authentication for home
office)
• WLAN support
• Minibrowser
• Multiple line support
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Contents
1. About snom
1. Milestones
2. Why snom?
3. Sales strategy
2. Product portfolio
1. Our phones
2. snom UC edition
3. Global presence
1. Success stories
2. Partners
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We are everywhere: snom success stories
Task:
Switch 65 buildings with approx.
5,000 extensions from ISDN to VoIP
Task:
Highest standards in design meet
excellent technology
Special Requirements:
Cost effective, flexible, open
standard based IP phones and
integration of multiple SIP identities
Special Requirements:
IP phones with low power
consumption & intuitive handling,
integration of Micros Fidelio
Solution:
snom 370 + Asterisk PBX
Solution:
snom 821
Task:
Replace legacy ISDN system
Special Requirements:
Highly secure communication, userfriendliness, good voice quality
Solution:
snom 370 with TLS, SRTP and VPN
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Success Stories – Unified Communications
Task:
Replace legacy telephone system
with Microsoft OCS and the snom 821
Special Requirements:
Expanding existing Microsoft licenses
Solution:
snom 821
Task:
Integration of Microsoft OCS
Special Requirements:
Capability of running a fallback system,
integration of many different features
on Open Standard IP phones
Solution:
snom phones with snom OCS edition
Task:
Replace legacy telephone system
and migrate to VoIP
Special Requirements:
Cut down TCO
Solution:
snom 300
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Major customers – Unified Communications
A selection of some of our current UC customers:
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Success Stories – Carrier Business
Task:
Providing a phone platform which enables a complete PUI
customization by Deutsche Telekom
Special Requirements:
High level of interoperability
Task:
Integration of a fixed line phone for
a true mobile converged solution in
6 countries
Special Requirements:
Continuity under permanent change
Solution:
snom Carrier Relations
Solution:
snom Carrier Relations
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Working together: snom Global Partners
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Company Profile / Contact
snom technology AG
Wittestraße 30 G
13509 Berlin
Germany
snom technology, Inc.
18 Commerce Way
Suite 6000
Woburn, MA 01801, U.S.A.
Tel: +49 30 39833-0
Fax: +49 30 39833-111
Tel: +1 781-569-2044
Fax: +1 781-569-2045
snom technology SRL
Via A. Lusardi 10
20122 Milano
Italy
snom France SARL
1er Etage Gauche
6 Parc des fontenelles
78870 Bailly
France
Tel: +33 1 80 87 64 87
Fax: +33 1 80 87 62 88
Tel: +39 02 00611212
Fax: +39 02 93661864
snom UK Ltd,
Amethyst House,
Meadowcroft Way, Leigh Business Park,
Leigh, Manchester, WN7 3XZ
United Kingdom
Tel: +44 1133 503 111
Fax: +44 1133 503 110
snom technology Ltd.
R803, 5F, No.285, Sec 4,
Zhongxiao E. Rd.
Taipei City, Taiwan, 10692
Tel: +886 2 6639 8031
Fax: +886 2 6639 8039
Copyright © 2000 – 2012 snom technology AG. All rights reserved.
snom® is a registered trademark of snom technology AG and its affiliates in the European Union, USA, Japan, South Africa, Australia, China and certain other
countries and regions. Unless specified otherwise, all trademarks, in particular product names, are legally protected trademarks of snom technology AG.
Other mentioned trademarks or registered trademarks are the property of their respective manufacturers or owners.
Product specifications are subject to change without notice. snom.com
Additional pictures by Svilen Milev, Craig Parylo and Ove Tøpfer
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