INVESTIS IQ RANKING QUARTERLY RANKING OF CORPORATE WEBSITES 47% S 46% ABOUT US IR 42% MEDIA 43% 63% GOVERNANCE CSR CAREERS 20% 39% MOBILE IM ULT EDI NTENT CO 8% A 7% M IAL MED OC IA ABILITY US MICEX/RTS Q2 2014 31% 24% BENCHMARKING REPORT OFFER Get in touch to receive your report or to find out more about our benchmarking service. www.investis.com | twitter.com/investis 37% MICEX/RTS AVERAGE TIMOTHY POPOV & ADAM MALIK [email protected] +44 (0)20 7038 9090 [email protected] +44 (0)20 7038 9067 KEY FINDINGS The index scores above the global average only for About Us content (where it also outperforms the UK FTSE 250, the Portuguese PSI 20, the US S&P 100 and the US Dow Jones). The MICEX/ RTS is now falling behind fairly significantly in its use of Social Media (just six companies link to a corporate/IR Twitter account) and in its Careers and CSR content (only a third of companies even have a dedicated Careers section and only three companies have a CSR video). Of the indices scored this quarter, the RTSI’s overall score only beats the PSI 20 – but even here is scoring lower than the PSI 20 for CSR and Careers. The average MICEX/RTS score has continued to improve – and is up by a creditable 3% since the index was last fully scored in Q4 2013 in marked contrast to most other European indices which were generally stagnant. Our latest ranking of the corporate websites and wider digital presence of the MICEX/RTS reveals that 45% of the index saw their scores increase in the last six months – compared to 78% of the index in Q4 2013. Nearly 80% of the index scores below the global average of the nearly 1,400 companies we have scored in the past 12 months. Only Uralkali scores above the FTSE 100 average. The average overall score for the MICEX/RTS is 37% – still some way behind the global average of 45% – and below the averages recorded by all the other indices we score apart from the Portuguese PSI 20 (36%), the Polish WIG 30 (35%) and the Israeli TA-25 (27%). Multimedia and Mobile scores have increased but Social Media, Careers and CSR scores remain low. » Just one MICEX/RTS company is in the top 20% of the 1,400 highest scoring companies globally – but 16 companies fall in the bottom 20%, showing that while there has been considerable improvement, there is still much more to be done However, there were some positives – the index has seen a leap of 46% in average Multimedia scores since Q4 2013. 40% of the MICEX/RTS now webcast their results (compared to 66% of the FTSE 250 and 93% of the FTSE 100) – but to put this into a different context, a year ago just 23% of the MICEX/RTS did so. However, only three companies (Lukoil, Polymetal and Sberbank) do video webcasting. A third of the index now has a corporate video and over 40% has a video gallery – evidence of companies offering a range of video content. » Leading the index on 61%, Uralkali comes 145th in the world and is the 9th best performing chemicals company globally in what is a strong sector (Bayer and BASF come 2nd and 3rd respectively) » NLMK (3rd), Mechel (4th) and Rostelecom (10th) all enter the Top 10, the latter two for the first time » NLMK was both the highest climber, up 18 places from #21, and also showed the biggest increase in its score – thanks to significant improvements in the use of Multimedia and CSR and Corporate Governance content Mobile scores also increased significantly – up by 30% from six months ago but this was from a very low base. Just two companies, ALROSA and Rostelecom, have responsive websites while only a further five have dedicated mobile sites. This low take-up is worrying given that our latest research shows that one in five visits to a corporate site now comes from a mobile device. By contrast over two-thirds of the FTSE 100 provide either a dedicated mobile site or make use of responsive design. » The index’s strongest average score is in Corporate Governance (63%) – but this score is still below the global average of 64% and behind every other index we score regularly except for the FTSE 250 (60%) MICEX/RTS COMPANIES BY CATEGORY USER EXPERIENCE OVERALL CONTENT USABILITY MOBILE MULTIMEDIA SOCIAL MEDIA Uralkali Uralkali Uralkali Uralkali Phosagro Uralkali 61% 70% 64% 61% 44% 35% Gazprom NLMK Gazprom Rostelcom Uralkali Gazprom 54% 67% 57% 56% 40% 35% 3 NLMK Gazprom NLMK VTB Bank Lukoil Mechel 52% 65% 53% 39% 40% 30% MICEX/RTS AVERAGE 37% 47% 39% 7% 20% 8% 1 2 www.investis.com | twitter.com/investis ABOUT INVESTIS AND THE IQ RANKINGS CATEGORY SCORE BY INDEX 20 40 60 80 100 The Investis Quarterly (IQ) benchmarking service allows publicly listed companies to measure the performance of their corporate website against their peers and best practice. We have a dedicated team of analysts reviewing hundreds of websites across the world’s leading indices. In total, over 1,400 corporate websites were scored on nearly 200 criteria last year. Investis is one of the world’s leading providers of digital corporate communications services with offices in the United States, the UK, Finland, Germany, Sweden and India. CONTENT USABILITY MOBILE SOCIAL MEDIA The criteria used to score a website are analysed through the following categories. USER EXPERIENCE CONTENT BREAKDOWN » Content: overall score of all content elements across the site » About Us: background and contextual information » Usability: user experience, navigation, search functionality, accessibility and coding standards » IR: a broad measure of the site from an investor perspective » Mobile: how well the communications strategy caters to smartphones and tablets » Governance: regulatory requirements and best practice » Multimedia: whether the site ‘shows’ (using multimedia in its various forms) or ‘tells’ (using just words) » Media: how well the site meets the needs of journalists and researchers » Social Media: whether the site is up to date with social media and in tune with changing technology and audience expectations » CSR: how effectively the site engages with these important stakeholder issues » Careers: critical elements for prospective and existing employees CONTENT BREAKDOWN IR USER EXPERIENCE MULTIMEDIA HOW IT WORKS ABOUT US OVERALL GOVERNANCE MEDIA CSR CAREERS NLMK Uralkali VTB Bank Uralkali NLMK Uralkali 70% 62% 84% 70% 78% 57% VTB Bank Lukoil Federal Grid NLMK Uralkali Gazprom 65% 59% 84% 65% 67% 51% ALROSA NLMK Rosneft Gazprom Gazprom Severstal 65% 58% 84% 57% 67% 43% 46% 42% 63% 43% 31% 24% CONTENT BREAKDOWN ABOUT US IR GOVERNANCE MEDIA CSR CAREER 20 40 60 80 100 MICEX/RTS FTSE 100 Global Average OVERALL GLOBAL SCORES INDEX DAX 30 OMXH 25 DOW JONES FTSE 100 OMXS 30 S&P 100 CAC 40 OMXC 20 SMI EXP. ATX 20 MDAX IBEX 35 FTSE 250 ASX 50 MICEX/RTS PSI 20 TA-25 SCORE 61% 60% 57% DATE SCORED Q1 2014 Q1 2014 Q1 2014 55% 55% 53% 53% 52% 48% 47% 45% 45% 44% 42% 37% 36% 27% Q1 2014 Q3 2013 Q1 2014 Q3 2013 Q1 2014 Q2 2014 Q2 2014 Q2 2014 Q1 2014 Q2 2014 Q3 2013 Q2 2014 Q1 2014 Q1 2014 www.investis.com | twitter.com/investis IQ RANKINGS – MICEX/RTS Q3 2014 1 Uralkali 61% Rank Company 1 Uralkali 2 2 Gazprom Score 54% 3 NLMK 52% Rank Company Score 61% 26 Mostotrest 36% Gazprom 54% 27 Norilsk Nikel 35% 3 NLMK 52% 28 NCSP 33% 4 Mechel 49% 29 Magnitogorsk 33% 5 VTB Bank 47% 30 Tatneft 32% 6 TMK Bank 46% 31 Cherkizovo 31% 7 Severstal 46% 32 M.Video 31% 8 Lukoil 45% 33 Pharmstandard 31% 9 Polymetal International 44% 34 Aeroflot 31% 10 Rostelecom 44% 35 Sollers 30% 11 Rusal 44% 36 LSR Group 30% 12 ALROSA 43% 37 Bank St. Petersburg 29% 13 Phosagro 43% 38 Magnit 28% 14 INTER RAO UES 42% 39 Russian Grids 28% 15 Sberbank 40% 40 Moscow Exchange 27% 16 Bashneft 40% 41 EON Russia 25% 17 Rosneft 40% 42 Surgutneftegas 25% 18 PIK Group 39% 43 VSMPO 23% 19 Moesk 39% 44 Dixy Group 21% 20 RusHydro 39% 21 MegaFon 38% 22 Sistema 38% 23 Novatek 37% 24 Federal Grid Company 36% 25 Mobile TeleSystems 36% Scores are out of 100. Where the overall score is the same, rank has been determined using the Usability score as a secondary measure. As best practice, site content must be available in both Russian and English: for this reason Transneft was not scored in Q2 2014 as the English language version of the site was temporarily unavailable. In addition, five companies have two listings in the index, but they are only scored for the one index: as a result 44 companies are presented here. UK +44 20 7038 9000 USA 1-646-512-5176 GERMANY +49 (0)931 35610 FINLAND +358 40 748 8864
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