INVESTIS IQ RANKING
QUARTERLY RANKING OF CORPORATE WEBSITES
47%
S
46%
ABOUT US
IR
42%
MEDIA
43%
63%
GOVERNANCE
CSR
CAREERS
20%
39%
MOBILE
IM
ULT EDI
NTENT
CO
8%
A
7%
M
IAL MED
OC
IA
ABILITY
US
MICEX/RTS
Q2 2014
31%
24%
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37%
MICEX/RTS AVERAGE
TIMOTHY POPOV & ADAM MALIK
[email protected]
+44 (0)20 7038 9090
[email protected]
+44 (0)20 7038 9067
KEY FINDINGS
The index scores above the global average only
for About Us content (where it also outperforms
the UK FTSE 250, the Portuguese PSI 20, the US
S&P 100 and the US Dow Jones). The MICEX/
RTS is now falling behind fairly significantly in its
use of Social Media (just six companies link to a
corporate/IR Twitter account) and in its Careers
and CSR content (only a third of companies even
have a dedicated Careers section and only three
companies have a CSR video). Of the indices
scored this quarter, the RTSI’s overall score only
beats the PSI 20 – but even here is scoring lower
than the PSI 20 for CSR and Careers.
The average MICEX/RTS score has continued to improve – and is up
by a creditable 3% since the index was last fully scored in Q4 2013 in
marked contrast to most other European indices which were generally
stagnant.
Our latest ranking of the corporate websites and wider digital presence
of the MICEX/RTS reveals that 45% of the index saw their scores
increase in the last six months – compared to 78% of the index in Q4
2013. Nearly 80% of the index scores below the global average of the
nearly 1,400 companies we have scored in the past 12 months. Only
Uralkali scores above the FTSE 100 average.
The average overall score for the MICEX/RTS is 37% –
still some way behind the global average of 45% – and
below the averages recorded by all the other indices
we score apart from the Portuguese PSI 20 (36%), the
Polish WIG 30 (35%) and the Israeli TA-25 (27%).
Multimedia and Mobile scores have increased but Social Media,
Careers and CSR scores remain low.
» Just one MICEX/RTS company is in the top 20% of the 1,400 highest
scoring companies globally – but 16 companies fall in the bottom 20%,
showing that while there has been considerable improvement, there is
still much more to be done
However, there were some positives – the index has
seen a leap of 46% in average Multimedia scores since
Q4 2013. 40% of the MICEX/RTS now webcast their
results (compared to 66% of the FTSE 250 and 93% of
the FTSE 100) – but to put this into a different context,
a year ago just 23% of the MICEX/RTS did so. However,
only three companies (Lukoil, Polymetal and Sberbank)
do video webcasting. A third of the index now has a
corporate video and over 40% has a video gallery –
evidence of companies offering a range of video content.
» Leading the index on 61%, Uralkali comes 145th in the world and is
the 9th best performing chemicals company globally in what is a strong
sector (Bayer and BASF come 2nd and 3rd respectively)
» NLMK (3rd), Mechel (4th) and Rostelecom (10th) all enter the Top 10, the
latter two for the first time
» NLMK was both the highest climber, up 18 places from #21, and
also showed the biggest increase in its score – thanks to significant
improvements in the use of Multimedia and CSR and Corporate
Governance content
Mobile scores also increased significantly – up by
30% from six months ago but this was from a very low
base. Just two companies, ALROSA and Rostelecom,
have responsive websites while only a further five have
dedicated mobile sites. This low take-up is worrying
given that our latest research shows that one in five visits
to a corporate site now comes from a mobile device. By
contrast over two-thirds of the FTSE 100 provide either a
dedicated mobile site or make use of responsive design.
» The index’s strongest average score is in Corporate Governance (63%) –
but this score is still below the global average of 64% and behind every
other index we score regularly except for the FTSE 250 (60%)
MICEX/RTS COMPANIES BY CATEGORY
USER EXPERIENCE
OVERALL
CONTENT
USABILITY
MOBILE
MULTIMEDIA
SOCIAL MEDIA
Uralkali
Uralkali
Uralkali
Uralkali
Phosagro
Uralkali
61%
70%
64%
61%
44%
35%
Gazprom
NLMK
Gazprom
Rostelcom
Uralkali
Gazprom
54%
67%
57%
56%
40%
35%
3
NLMK
Gazprom
NLMK
VTB Bank
Lukoil
Mechel
52%
65%
53%
39%
40%
30%
MICEX/RTS AVERAGE
37%
47%
39%
7%
20%
8%
1
2
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ABOUT INVESTIS AND THE IQ RANKINGS
CATEGORY SCORE BY INDEX
20 40 60 80 100
The Investis Quarterly (IQ) benchmarking service allows publicly listed
companies to measure the performance of their corporate website against
their peers and best practice.
We have a dedicated team of analysts reviewing
hundreds of websites across the world’s leading
indices. In total, over 1,400 corporate websites
were scored on nearly 200 criteria last year.
Investis is one of the world’s leading providers
of digital corporate communications services
with offices in the United States, the UK,
Finland, Germany, Sweden and India.
CONTENT
USABILITY
MOBILE
SOCIAL MEDIA
The criteria used to score a website are analysed through the following categories.
USER EXPERIENCE
CONTENT BREAKDOWN
» Content: overall score of all content
elements across the site
» About Us: background and contextual
information
» Usability: user experience, navigation, search
functionality, accessibility and coding standards
» IR: a broad measure of the site from an
investor perspective
» Mobile: how well the communications
strategy caters to smartphones and tablets
» Governance: regulatory requirements and
best practice
» Multimedia: whether the site ‘shows’
(using multimedia in its various forms) or
‘tells’ (using just words)
» Media: how well the site meets the needs
of journalists and researchers
» Social Media: whether the site is up to date
with social media and in tune with changing
technology and audience expectations
» CSR: how effectively the site engages with
these important stakeholder issues
» Careers: critical elements for prospective
and existing employees
CONTENT BREAKDOWN
IR
USER EXPERIENCE
MULTIMEDIA
HOW IT WORKS
ABOUT US
OVERALL
GOVERNANCE
MEDIA
CSR
CAREERS
NLMK
Uralkali
VTB Bank
Uralkali
NLMK
Uralkali
70%
62%
84%
70%
78%
57%
VTB Bank
Lukoil
Federal Grid
NLMK
Uralkali
Gazprom
65%
59%
84%
65%
67%
51%
ALROSA
NLMK
Rosneft
Gazprom
Gazprom
Severstal
65%
58%
84%
57%
67%
43%
46%
42%
63%
43%
31%
24%
CONTENT BREAKDOWN
ABOUT US
IR
GOVERNANCE
MEDIA
CSR
CAREER
20 40 60 80 100
MICEX/RTS
FTSE 100
Global Average
OVERALL GLOBAL SCORES
INDEX
DAX 30
OMXH 25
DOW JONES
FTSE 100
OMXS 30
S&P 100
CAC 40
OMXC 20
SMI EXP.
ATX 20
MDAX
IBEX 35
FTSE 250
ASX 50
MICEX/RTS
PSI 20
TA-25
SCORE
61%
60%
57%
DATE SCORED
Q1 2014
Q1 2014
Q1 2014
55%
55%
53%
53%
52%
48%
47%
45%
45%
44%
42%
37%
36%
27%
Q1 2014
Q3 2013
Q1 2014
Q3 2013
Q1 2014
Q2 2014
Q2 2014
Q2 2014
Q1 2014
Q2 2014
Q3 2013
Q2 2014
Q1 2014
Q1 2014
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IQ RANKINGS – MICEX/RTS Q3 2014
1 Uralkali
61%
Rank
Company
1
Uralkali
2
2 Gazprom
Score
54%
3 NLMK
52%
Rank
Company
Score
61%
26
Mostotrest
36%
Gazprom
54%
27
Norilsk Nikel
35%
3
NLMK
52%
28
NCSP
33%
4
Mechel
49%
29
Magnitogorsk
33%
5
VTB Bank
47%
30
Tatneft
32%
6
TMK Bank
46%
31
Cherkizovo
31%
7
Severstal
46%
32
M.Video
31%
8
Lukoil
45%
33
Pharmstandard
31%
9
Polymetal International
44%
34
Aeroflot
31%
10
Rostelecom
44%
35
Sollers
30%
11
Rusal
44%
36
LSR Group
30%
12
ALROSA
43%
37
Bank St. Petersburg
29%
13
Phosagro
43%
38
Magnit
28%
14
INTER RAO UES
42%
39
Russian Grids
28%
15
Sberbank
40%
40
Moscow Exchange
27%
16
Bashneft
40%
41
EON Russia
25%
17
Rosneft
40%
42
Surgutneftegas
25%
18
PIK Group
39%
43
VSMPO
23%
19
Moesk
39%
44
Dixy Group
21%
20
RusHydro
39%
21
MegaFon
38%
22
Sistema
38%
23
Novatek
37%
24
Federal Grid Company
36%
25
Mobile TeleSystems
36%
Scores are out of 100. Where the overall score is the same, rank has been determined using the Usability score as a secondary measure. As best
practice, site content must be available in both Russian and English: for this reason Transneft was not scored in Q2 2014 as the English language
version of the site was temporarily unavailable. In addition, five companies have two listings in the index, but they are only scored for the one index: as
a result 44 companies are presented here.
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