INVITATION TO POLAND TABLE OF CONTENTS FOREWORD FROM THE PHF PRESIDENT��������������������������������������������������������������������������������������������������� 5 PREVIOUS MEN’S EHF EURO ���������������������������������������������������������������������������������������������������������������������� 7 THE QUALIFICATION FOR THE MEN’S EHF EURO 2016 ���������������������������������������������������������������������������� 9 OUR GOALS............................................................................................................................................. 10-12 MILESTONES������������������������������������������������������������������������������������������������������������������������������������������������ 13 THE FINAL TOURNAMENT EHF EURO 2016 IN POLAND���������������������������������������������������������������������15-17 HOST CITIES AND REGION / VENUES ���������������������������������������������������������������������������������������������������18-27 LOGO........................................................................................................................................................ 28-29 CONTACT...................................................................................................................................................... 30 INVITATION TO POLAND 3 4 FOREWORD FROM THE PHF PRESIDENT WELCOME! Ladies and Gentlemen, It is with great joy and huge satisfaction that I would like to invite you on behalf of the Polish Handball Federation to Men’s European Handball Championship EHF EURO 2016, which will take place in Poland from 15 till 31 January 2016. In June 2012, we were nominated as the host country for EHF EURO 2016 at the EHF Congress in Monte Carlo, which marked the beginning of a new stage in the development of handball in Poland. Behind us also are the first experiences, which were the organization of the Women’s 17 EHF EURO in 2013 and Men’s 18 EHF EURO in August 2014, and before us a real feast of handball tournament which will be EHF EURO 2016 in Poland. For the Polish Handball Federation is a great honour to take on the organization of this highly prestigious event. For this purpose, we established a specialized department responsible for the preparation and organization of the European Championships EHF EURO 2016, under the leadership of Vice President PHF Mr. Marcin Herra, an experienced manager, former head of the company PL2012 responsible for the organization of the European Football Championship UEFA EURO 2012 in Poland. Men’s European Handball Championship EHF EURO 2016 will be held in four big Polish cities – modern European metropolises, where all participants will have an opportunity to experience not only traditional Polish hospitality, but also intense sport emotions in magnificent sport venues. Kraków and the Małopolska Region, Wrocław, Gdańsk and Katowice are also places with a rich and interesting history, where handball has always played an important role in the sport activity of local inhabitants and has a remarkable tradition at club level. The huge popularity of handball in Poland, as well as modern sport venues and their record-breaking capacity allow us to think that the upcoming European Championship can become an exceptional event in many aspects. We hope and strongly believe that Men’s European Handball Championship EHF EURO 2016 will elevate national and European handball to the highest organisational, sport and promotional level and that EHF EURO 2016 will break records in all of these fields. See you in Poland at EHF EURO 2016 soon! Andrzej Kraśnicki PHF President INVITATION TO POLAND 5 6 PREVIOUS MEN’S EHF EURO HISTORY When the Men’s EHF EURO 2016 throws off in Poland in January 2016, it will be the 11th nation to host the 11th edition of the European Handball Federation’s flagship national team event. Handball is one of the most popular sports in Poland with thousands of fans regularly coming to the arenas for support when the national team or the most famous club sides take to the court. A cumulative audience of 205 million watched on TV in Poland when the national team played at the EHF EURO 2014. The fans from VELUX EHF Championships League Participants, Vive Tauron Kielce and Orlen Wisla Plock, are famous for their passion and the electrifying atmosphere they create, wherever their teams play. PREVIOUS MEN’S EHF EURO HOST NATIONS AND WINNERS • EHF EURO 1994 PORTUGAL / Winners – SWEDEN • EHF EURO 1996 SPAIN / Winners – RUSSIA • EHF EURO 1998 ITALY / Winners – SWEDEN • EHF EURO 2000 CROATIA / Winners – SWEDEN • EHF EURO 2002 SWEDEN / Winners – SWEDEN • EHF EURO 2004 SLOVENIA / Winners – GERMANY • EHF EURO 2006 SWITZERLAND / Winners – FRANCE • EHF EURO 2008 NORWAY / Winners – DENMARK • EHF EURO 2010 AUSTRIA / Winners – FRANCE • EHF EURO 2012 SERBIA / Winners – DENMARK • EHF EURO 2014 DENMARK / Winners - FRANCE INVITATION TO POLAND 7 8 THE QUALIFICATION FOR THE MEN’S EHF EURO 2016 QUALIFICATION GROUP 1 GROUP 2 1 CROATIA 1 DENMARK 2 NORWAY 2 BELARUS 3 NETHERLANDS 3 LITHUANIA 4 TURKEY 4 BOSNIA AND HERZEGOVINA GROUP 3 GROUP 4 1 SLOVENIA 1 SERBIA 2 SWEDEN 2 ICELAND 3 SLOVAKIA 3 MONTENEGRO 4 LATVIA 4 ISRAEL GROUP 5 GROUP 6 1 HUNGARY 1 FRANCE 2 RUSSIA 2 MACEDONIA 3 PORTUGAL 3 CZECH REPUBLIC 4 UKRAINE 4 SWITZERLAND GROUP 7 1 SPAIN 2 GERMANY 3 AUSTRIA 4 FINLAND PLAYING DATES FOR THE QUALIFICATION: ROUND 1 and 2 Wednesday 29 October – Sunday 2 November 2014 ROUND 3 and 4 Wednesday 29 April – Sunday 3 May 2015 ROUND 5 and 6 Wednesday 10 June 2015 – Sunday 14 June 2015 INVITATION TO POLAND 9 FANS 1 ORGANIZATIONAL SUCCESS top quality of the experience for the fans 10 OUR GOALS SUCCESS 2 SPORT SUCCESS feel the true spirit of handball and unforgettable emotions INVITATION TO POLAND 11 VICTORY 3 MARKETING SUCCESS development of handball in Poland and Europe 12 MILESTONES STEP BY STEP 1 2 11 APRIL 2014 JUNE – OCTOBER 2014 Qualification Draw Event Signing Agreements with Host Cities and Host Region 3 4 DECEMBER 2014 FEBRUARY 2015 5 6 JUNE 2015 AUTUMN 2015 7 8 15 JANUARY 2016 29 - 31 JANUARY 2016 Presentation of the Mascot EHF EURO 2016 Final Tournament Draw Event Opening Game in Kraków Launch of the Ticket Sales Trophy Tour Final Weekend INVITATION TO POLAND 13 14 Fot. Mateusz Chwajoł THE FINAL TOURNAMENT EHF EURO 2016 IN POLAND HOST CITIES GROUP C GDAŃSK C1 C2 C3 C4 MAIN ROUND WROCŁAW GDAŃSK C1 C2 POLAND C3 D1 D2 WROCŁAW D3 FINAL ROUND WROCŁAW GROUP D WROCŁAW 5-7 PLACEMENT MATCHES D1 D2 MAIN ROUND KRAKÓW / MAŁOPOLSKA A1 A2 KATOWICE A3 KRAKÓW B1 B2 D3 GROUP B KATOWICE D4 B1 B3 B2 GROUP A KRAKÓW / MAŁOPOLSKA FINAL ROUND KRAKÓW / MAŁOPOLSKA B3 A1 SEMIFINALS B4 A2 3-4 PLACEMENT MATCHES A3 FINAL GAME A4 INVITATION TO POLAND 15 PRELIMINARY ROUND • THE EXAMPLE OF THE GROUPS EHF EURO 2016 GROUP A GROUP B GROUP C GROUP D POLAND B1 C1 D1 A2 B2 C2 D2 A3 B3 C3 D3 A4 B4 C4 D4 • THE EXAMPLE SCHEDULE FOR THE PRELIMINARY ROUND EHF EURO 2016 DATE 16 PRELIMINARY ROUND 15.01.2016 A1 A3 A2 A4 KRAKÓW 15.01.2016 B1 B3 B2 B4 KATOWICE 16.01.2016 C1 C3 C2 C4 GDAŃSK 15.01.2016 16.01.2016 D1 D3 D2 D4 WROCŁAW 17.01.2016 A1 A4 A2 A3 KRAKÓW 17.01.2016 B1 B4 B2 B3 KATOWICE 18.01.2016 C1 C4 C2 C3 GDAŃSK 18.01.2016 D1 D4 D2 D3 WROCŁAW 19.01.2016 A1 A2 A3 A4 KRAKÓW 15.01.2016 19.01.2016 B1 B2 B3 B4 KATOWICE 20.01.2016 C1 C2 C3 C4 GDAŃSK 20.01.2016 D1 D2 D3 D4 WROCŁAW THE FINAL TOURNAMENT EHF EURO 2016 IN POLAND FINAL AND MAIN ROUND • THE EXAMPLE SCHEDULE FOR THE MAIN ROUND EHF EURO 2016 DATE MAIN ROUND 21.01.2016 A3 B2 A2 B3 KRAKÓW 22.01.2016 C3 D2 C2 D3 WROCŁAW 23.01.2016 A1 B1 A2 B2 KRAKÓW 15.01.2016 24.01.2016 C1 D1 C2 D2 WROCŁAW 25.01.2016 A3 B2 A1 B3 KRAKÓW 26.01.2016 C3 D2 C1 D3 WROCŁAW 27.01.2016 A1 B1 A2 B1 A3 B3 KRAKÓW 27.01.2016 C1 D1 C2 D1 C3 D3 WROCŁAW • THE EXAMPLE SCHEDULE FOR THE FINAL ROUND EHF EURO 2016 GAMES DATE 5-7 PLACEMENT MATCHES 29.01.2016 3. I 3. II 4. I 4. II WROCŁAW SEMIFINALS 29.01.2016 1. I 2. II 2. I 1. II KRAKÓW 3-4 PLACEMENT MATCHES 31.01.2016 2. I 2. I KRAKÓW FINAL GAME 31.01.2016 1. I 1. II KRAKÓW INVITATION TO POLAND FINAL ROUND 17 HOST CITY KRAKÓW Krakow, located in the south of Poland on the shores of the Vistula River, is the capital of the Malopolska region and a city with a thousandyear-old tradition.It covers an area of 327 square kilometres and is the home to more than 750,000 people. Being the former residence of the Polish kings and the nation’s capital until 1596, it is nowadays an important European metropolis. Krakow’s Old Town is a unique treasure boasting works of art, historical monuments and historic buildings, representing almost all architectural styles from the Middle Ages to present day. For hundreds of years the main market square has remained the heart of the city. It is the largest town square of medieval Europe, preserved in unchanged form since 1257 and included in the first list of UNESCO World Heritage Sites already in 1978. For 600 years now, from the tower of St Mary’s Basilica, every hour the bugle call, played to the four winds, can be heard. Additionally, the Cloth Hall – the medieval market hall located 18 in the middle of the Market Square – is one of the most recognisable Polish monuments. Krakow also boasts the second oldest institution of higher education in Central Europe: the Jagiellonian University. The Wawel Royal Castle has been overlooking the city for centuries, with the beginnings of the residence of the Polish kings on the Wawel Hill date back to mid-11th century. Apart from the monuments of the Old Town, Kazimierz, as a space of century-long coexistence of Christian and Jewish culture, filled with Jewish monuments of global importance, continues to amaze. It is a district full of cosy cafes, restaurants and live music pubs. Krakow is also a city vibrating with cultural life. In 2000 it was selected as a European Culture Capital. Every year, nearly 100 festivals and other cultural events take place here. It is also a city of modern museums, where visitors can come face to face with history. The capital of the Malopolska region also boasts a rich offer for sports and recreation enthusiasts. Krakow Arena is one of the most technologically innovative concert and sports halls in HOST CITIES AND REGION / VENUES Fot. Mateusz Chwajoł KRAKÓW ARENA Europe with close to unlimited potential. With a capacity of 15,000 it is the biggest hall in Poland and its benefits go way beyond its size and multi-functionality. The arena contains the latest technological solutions with the most advanced stage and multimedia systems, meeting and exceeding the expectations of any event organiser or spectator. Only a few halls can offer such highly developed infrastructure, making Krakow Arena a centre for sporting events, Polish and international television productions and home to huge spectacles for thousands of people. On the outside an unprecedented and unique LED screen on the building elevation surrounds the external construction of the main hall over the length of more than 500 metres. The multifunctional nature of the Krakow Arena allows it to stage on its premises at least 17 different sports disciplines: badminton, boxing, curling, acrobatic and artistic gymnastics, futsal, hockey, basketball, track and field, figure skating, volleyball, handball, martial arts, extreme sports, tennis, table tennis, equestrian competitions and sports dancing INVITATION TO POLAND competitions. It is already certain that the Krakow Arena will host the Men’s Volleyball World Championship in 2014 as well as the European Handball Federation’s flagship national team event, the Men’s EHF EURO 2016. Small and big, something for everyone The entire complex is made up of two halls – a bigger and a smaller one. The main hall is first of all a huge arena. Specators are seated on three different levels, and seating can also be installed on the court. The possibility to freely configure the auditorium is among the features that will satisfy the most demanding international organisers of any event. In addition, for the needs of shows, the construction of the main hall roof has been reinforced and rigging was installed here to enable a quick and convenient installation of hanging stage equipment weighing up to 60 tons. Convenient backstage facilities for athletes and performers, expanded multimedia systems, as well as good acoustics have already convinced many of those planning future events in Krakow. 19 HOST REGION MAŁOPOLSKA The Malopolska Region is located mainly in the Malopolska Plateau and partially in the Western Carpathian Mountains. It boasts exceptional riches of beautifully formed terrain, such as the highest mountain chains in Poland: the Tatras. ums, countless of sanctuaries and pilgrimage destinations in operation. On the top of these there are as many as 14 sites protected as world cultural and natural heritage situated in the region. This is more than any other region in Poland offers. It is also at Malopolska where the valley of the Vistula, Poland’s largest river, runs from west to east, and where major transport routes, from east to west and from north to south, intersect. Over three million people live in Malopolska, representing various ethnic groups, including a small number of Ruthenians, Armenians, Romani, Slovaks, Ukrainians and Jews. To quote an old proverb: “Every country has its own customs; every village has its own song.” In other words the Małopolska Region is characterised by its unique richness and variety. Luckily some customs are still preserved and looked after in many places despite the forces of globalisation. There are six national parks, 11 landscape parks, 10 areas of protected landscape, 88 nature reserves, and over 2,000 monuments of nature in the Malopolska region. The land is considered the cradle of the Polish state. Dozens of castles, numerous villages, towns and cities with their historical urban layout and ancient development, accompanied by nearly 1,000 churches, shrines and manor houses have been preserved. Fot. Jerzy Podlecki In the region there are more than 100 muse- It is so partially due to the fact that some have never passed away, partially they are maintained or reborn. Last but not the least, new traditions and phenomena come into existence. Surely, this all adds to the perception of the Małopolska region as one of the most attractive areas in Poland, both to live and visit. 20 HOST CITIES AND REGION / VENUES BEAUTIFUL LANDSCAPES INVITATION TO POLAND 21 HOST CITY WROCŁAW Wroclaw, the capital of Lower Silesia and the fourth biggest city in Poland, is not only a thriving economic centre but also one of the country’s most beautiful towns. ability of keeping alive the achievements and traditions of many nations. Its magnificent market square and riverside boulevards along the river Oder invite for a walk at any time of the day or even at night, when bridges and monuments are gorgeously illuminated. The city’s location on a dozen of Oder islands, on the banks of the river and on the banks of its tributaries gave Wroclaw the nickname “Venice of the North”. The openness and hospitability of Wroclaw’s citizens are proven again and again by the growing numbers of tourists who visit the city. In touch with different cultures Wroclaw is situated at the crossroads of the main European North – South and East – West thoroughfares, and in its 1000-year-long history it belonged to several empires and nations, including the Czech followed by the Austrian empire and the Kingdom of Prussia. Since the end of the World War II it belongs to Poland – and what makes the city unique is its 22 A metropolis on the Oder Among the more than 120 bridges spanning the islands the most famous one is Most Grunwaldzki. One hundred years ago the bridge was the latest in terms of construction technology. The bridges are also the special symbols of Wroclaw’s mentality as it combines tradition with the modern lifestyle of a 21st century city. Wroclaw’s Centennial Hall is a unique venue in Poland, in which history harmoniously interacts with modernity. It was designed by Max Berg, an outstanding city architect, between 1911 and 1913 and swiftly recognised as one of the top masterpieces of 20th century architecture. HOST CITIES AND REGION / VENUES CENTENNIAL HALL Berg assumed that the hall was to serve the citizens of Wroclaw and the visitors to Lower Silesia’s capital city, and it continues to perform in this function successfully. In January 2016 the Centennial Hall will host the Men’s European Handball Championship 2016. Its multi-purpose space, the unusual structure, its unique and spacious location represent just a few of its strengths. The Centennial Hall complex currently is one of the most desired venues among domestic and foreign organisers of major exhibitions, conferences, cultural, sport and congress events. The Hall’s inscription to the UNESCO World Heritage List in 2006 further emphasised the rank of this facility. Local, domestic and international sporting events are held regularly in the Centennial Hall. The main deck’s space may be arranged to serve as a court for team sports such as handball, volleyball and basketball as well as a tennis court or a boxing arena. The Centennial Hall seats up 6,500 people. INVITATION TO POLAND 23 HOST CITY GDAŃSK Although others may be similar, Gdansk is a one of a kind city. An unusual location and over a thousand years of history ensure that Gdansk is distinctive, determined and has an established position on the European landscape. At the same time it is a city which still hides a lot of mysteries and has this something special which cannot be mistaken. There is no Gdansk without freedom. Courage, freshness and freedom, this is a truly a tradition of the city. The residents’ appreciation of the city has formed unique genius loci over the centuries. You can feel it among the tenement houses and among the shipyard cranes, on beautiful sand beaches and in post-industrial rooms, parks and tunnels, in Gdansk freedom is omnipresent, almost tangible. It inspires and transforms both the space and people. The residents are brave, involved, passionate and creative. Modern Gdańsk is open to new ideas, moving with the times, an originator of events and always surprising. 24 The city of freedom changes its face from day to day. Not long ago it was in the centre of events that changed the history of Europe. August 1980, a strike in the Gdańsk Shipyard led by Lech Walesa and creation of Solidarity, a trade union, which was a social movement that captured the imagination of millions. Precisely these events gave a great impulse to the freedom movements around the world and let people believe that impossible is after all possible. Today’s Gdańsk is a modern European metropolis with an economy based on knowledge, actively developing centre of culture, science, entertainment and sport. It is also an attractive tourist destination and the world capital of amber. The city is also famous also for its breath taking PGE Arena and Ergo Arena, and hosting sporting events such as the UEFA EURO 2012, Volleyball European Championship 2013 and Volleyball World Championship in 2014. HOST CITIES AND REGION / VENUES ERGO ARENA Welcome to the world of great concerts, sports events, congresses, fairs and cosy business meetings. Welcome to a world full of emotions, in the heart of the Tricity metropolis, right at the coast of the Baltic Sea, directly neighbouring the beach and coastal boulevards. The building is 30 metres tall and has 4.3 hectares of usable floor space, comprising seven storeys. It is sitting on a monolithic concrete slab, with its roof structure based on four space pylons. Construction began in 2007 and lasted until May 2010. The ceremonial opening of the hall took place on 18 August 2010, welcoming over 10,000 spectators to see the friendly opening match between the national teams of Brazil and Poland in men’s volleyball. Ergo Arena, due to its modern construction, can host up to 11,000 people, and when standing places are included, even 15,000 people. This allows the organisation of a whole spectrum of sports competitions. Volleyball, bas- INVITATION TO POLAND ketball, handball and martial arts account for quite a standard set of disciplines. Yet the ability to host ice hockey, motorsports, and even windsurfing events, makes this place unique. Thanks to the modern hall, Tricity has finally become an attractive spot on the Polish concert map. Ergo Arena has proudly hosted such stars as Lady Gaga, Ozzy Osbourne, Rammstein, Sting, Michael Buble, Iron Maiden, Jose Carreras, Erykah Badu and Jean Michel Jarre. The list of sporting events at the arena is long and impressive: IAAF World Indoor Championships SOPOT 2014, FIVB men’s volleyball finals, CEV European Championships men’s in volleyball, European Championships in table tennis, Freestyle Motocross World Championship NIGHT of the JUMPs, Poland national team games in volleyball, basketball and handball and since the 2010/11 season, Ergo Arena has been home to the regular practices and matches of three professional basketball and volleyball clubs. 25 HOST CITY KATOWICE Katowice is a city in Silesia, located in the southwest of Poland on the Kłodnica and Rawa rivers (tributaries of the Oder and the Vistula respectively). Katowice is a capital of the Silesia region and is in the Silesian Highlands, about 50 km north of the Silesian Beskids (part of the Carpathian Mountains) and about 100 km southeast of the Sudetes Mountains. It covers an area of 165 square kilometres and has a population of over 300,000 people. is a heart in which the traditional, industrial, mining and Silesian Katowice blends with the aspiring, economically sound, creative, ambitious, modern and avant-garde city and which draws on these two complementary images. “Katowice. For a change” draws attention to the current transformation process which the capital of the Silesian province, together with the entire region, is undergoing. The city of Katowice, which was first recorded in 1598 but the history of districts such as Dąb or Bogucice dates back even further, has completely changed its face within last few years. In the past the capital of Silesian County was associated with heavy industry, today Katowice is a European city in connection with tradition. These changes cannot be compared to those of any other municipal area in Poland. They are manifested especially in the economy, where traditional branches are being replaced with new fields, where innovation and highly developed technologies are put to the fore and where there is a significant shift from the industrial zone to modern services such as IT. Nowadays Katowice’s face is a result of government activities over the past number of years, which has aimed to emphasise its perfect location, as well as economic, administrative and intellectual potential. The city’s promotional motto is “Katowice. Dla Odmiany” (Katowice. For a change). Its logo “Katowice. For a change” is also an expression of strong conviction that Katowice, with its innovative face, is a city worth discovering. It is a place in which new music (OFF Festival Katowice and Tauron Nowa Muzyka) coexists with avant-garde art forms (Katowice Street Art Festival and Silesian design) and bold archi- 26 HOST CITIES AND REGION / VENUES SPODEK ARENA tectural solutions (on one hand Spodek Arena and the new home of the Silesian Museum, built underground on the site of a former coal mine, and on the other hand the new seat of the Polish National Radio Symphony Orchestra - NOSPR). Katowice is a city of an inspiring “crash”, merging history with the present, tradition with modernity, while proudly alluding to its industrial and Silesian identity. Spodek Arena, named for its resemblance to a flying saucer, is a multipurpose arena complex in Katowice, Poland, opened in 1971 and is widely recognised domestically as well as internationally, thanks to its unique architecture. Spodek arena was recently renovated (in 2011). Nowadays is the only arena in Poland with full air conditioning system. After the renovation, Spodek arena has a new rounded LED screen, suspended on the ceiling, additional lighting system, a new monitoring system connected with a fire-fighting system, new doors and windows together with new information boards for all sectors. Spodek fascinates passers-by INVITATION TO POLAND with a multicolour illumination that stresses its characteristic architectural structure. Spodek is a major contribution to the cultural significance of Katowice in Poland, especially for the younger generations. It has also been used as an unofficial logo for the city on posters promoting redevelopment in Katowice. The arena is home to HC GKS Katowice ice hockey club in the winter months. Aside from the main dome, the complex includes a gym, an ice rink, a hotel, a swimming pool with two saunas, as well as three large car parks. It is one of the largest indoor venues of its kind in Poland, with a capacity of 11,000 people. It hosts many important cultural and business events and music concerts are especially common non-sport events. Over the last 40 years it has played host to many world-famous acts, including Tina Turner, Metallica and Depeche Mode, as well as hosting music festivals such as Rawa Blues Festival, Metalmania and Odjazdy. 27 THE IDEA LOGO – OUR INSPIRATIONS AND VALUES The inspiration for the colour of the logo were the Polish national colors: white and red. The gold colour refers to victory and nobility. The design has also referenced the value associated with handball: its energetic nature, speed, dynamics and fight, which is so characteristic for this discipline. In addition, the logo refers to the most natural element of handball - to hands symbolizing openness, welcome, partnership. As a result, a symbol was created, which is clearly connected with what is most important in sport, and in particular handball: the principles of fair play and, above all, with intense emotions for which handball, especially performed by the Polish representation, is famous. The official slogan of the Polish tournament is: FEEL THE EMOTIONS. LOGO – CONSISTENCY OF PROMOTIONAL ACTIVITIES In addition to promoting the values associated with handball, modern logo of the EHF EURO 2016 tournament is the cohesive element of all communication and promotional activities carried out by Polish Handball Federation. This is crucial for the area of image design and sales - it must be attractive and expressive. For handball communities in Poland, but also in Europe, modern logo for the next several months will confirm that the championship in 2016 will be consistent with the true spirit of handball. COMPOSITE LOGO – A PARTNERSHIP WITH THE HOST CITIES AND THE HOST REGION The most important partners of every big event are its hosts - in the case of EHF EURO 2016 these are the four cities and one region. European standard is the creation and effective use of the socalled composite logos, which is a natural connection between the championship and main partners logos. This mechanism has also been used in the project EHF EURO 2016. Krakow, Wroclaw, Gdansk, Katowice and Malopolska Region will be presented on all the materials and communication projects thanks to the statement of two brands: modern tournament logo and logos of the cities and region. The championship partners will have benefits from effective promotional campaign outreach: Polish and European market. On the other hand, Polish Handball Federation receives additional support for the involvement of local communities to build and develop the sales potential for the upcoming championships. 28 LOGO SYMBOLISM The symbol (graphic mark) presents a synthetic image of a player throwing a ball. It is dynamic and full of expression. Additionally, it may be seen as a hand. The 3D effect and colours used imitate gold, indirectly referring to a medal and victory. The symbol may stand alone in the brand visual identification system, both in positive and in reverse. HANDBALL PLAYER WINGS / FLAMES • • • • • • • • SHOT ON GOAL • ATTACK • OFFENSIVE POLISH HUSSARS ENERGY POWER SPEED DYNAMICS WIND EMOTIONS HAND COLOR – GOLD • • • • • • • • STRONG MALE HAND THE TOUCH FAIR PLAY RESPECT HANDSHAKE HANDPRINT WELCOME HELP INVITATION TO POLAND ORIGINAL FORM • INDIVIDUAL DESIGN • GOLD MEDAL • ROYAL COLOR • GREAT & SUCCESSFUL CHAMPIONSHIP • LAURELS OF VICTORY • 3D EFFECT - METAL 29 CONTACT JAN KORCZAK-MLECZKO Spokesman Polish Handball Federation Pulawska Street 300 02-819 Warsaw Poland T: +48 (22) 892 90 11 F: +48 (22) 892 90 11 E: [email protected] I: www.eurohandballpoland2016.pl http://pol2016.ehf-euro.com www.zprp.pl 30
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