Faktapræsentation - Out Of Home Media

STEELSCAPE
Frederiksværk DK
Size:
Team:
Status:
Development plan, Urban spaces ranging from 100-2.500m²
Erik Brandt Dam Arkitekter, Martin Zerlang, Vera Noldus, Ole Puggaard, Moe, Sleth
1 prize. Competition
The Multiple Frederiksværk
Steelscape is based on a reading of Frederiksværk’s multiple identities. The city is at once (steel) plant,
landscape and city. The physical communication is grounded in the idea of the self-explanatory city, with
the clear aim to make visible and activate the industrial heritage as an active tool for the development of
the city.
The urban development plan brings together a number of new strategies / interventions at different scales.
Simple architectural interventions, in a combining of conservation and future proposals, create the basis
for a merge of cultural heritage, the unique landscapes and everyday life. The urban plan identifies a
number of strategies and specific urban key locations that are developed with a focus on local ownership
and responsibility, recreational qualities and the city’s unique industrial heritage.
View of Frederiksværk from the Gunpowder Towers
Vinderød Kirke
Arresø
Lille Tranemose
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VINDERØDSTIEN
Store Tranemose
ee
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NORDTORVET
Direktørens Have
Classens Bakke
Krudtværksområdet
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KOBBERVALSEVÆRKET
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DET GRØNNE HJERTE
MØLLEDAMMEN
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ARTILLERIPLADSEN
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TORVET
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Norske Bakke
GJETHUSPLADSEN
"Sandskåret"
Krudttårn
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STATIONSPLADSEN
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GENBRUGSSTATIONEN
PÅ FJORDENGEN
Fjordengen
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Krudttårn
KRUDTTÅRNENE
PÅ BAKKEN
Krudttårn
"Skrænten"
DanSteel
Krudttårn
Elektrostålværket
Fjorden
Stålværk
Cultural Heritage, Landscape, City
1
2
PHYSICAL PRESENTATION
DIGITAL COMMUNICATION
Z
X
Y
4
CULTURAL MEDIATION
3
STRATEGIC NEGOTIATION
3
FREDERIKSVÆRK ANALYSIS
Communication Strategy
The Multiple Identities of Frederiksværk