Download Report

Nyt på biblioteket i februar – Erhvervsakademi Aarhus, Sønderhøj
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Internet, programmering, grafisk design
Økonomi - global, national
Organisation & ledelse
Markedsføring, e-handel, reklame
Blandede bolcher
Internet, programmering, grafisk design
00.1
Typography sketchbooks / redaktører: Steven Heller, Lita Talarico. - London : Thames & Hudson, 2011. - 365 s. :
ill. i farver
ISBN-13: 9780500241387
ISBN-13: 9780500289686
DK5: 00.1
Emne: 2000-2050 ; 2000-2010 ; boghåndværk ; typografi ; skrift ; designproces ; bogstaver ; grafik ; skitser
Optryk af sider fra internationale typografers og grafiske designeres private skitsebøger. Især tegninger og
håndskrevne skitser af bogstaver fra forskellige alfabeter.
Aimed at all those who use type, whether by hand or on screen, this survey gets into the minds of designers
who create typefaces, word-images and logos through their private sketchbooks. Arranged by designer, this
collection reveals how the world's top typographers and designers strive to find new and exciting ways of
communicating through letters and words.
Tekst på engelsk
Billedbog
19.633
Van Der Spuy, Rex
Foundation Game Design With Actionscript 3.0 / forfatter: Rex Van Der Spuy. - 2nd ed.. - Friends of Ed, 2011. xvii, 662 sider
ISBN-13: 9781430239932
ISBN: 143023993X
DK5: 19.633
Emne: computerspil ; Actionscript ; computer games ; video games
The book treats programming as a creative artistic tool, and presents all the most important skills and
techniques a beginning game designer needs to build games with Flash from scratch.
1 Programming Foundations: How to Make a Video Game. 2 Making Objects. 3 Programming Objects. 4
Controlling Movie Clip Objects. 5 Decision Making. 6 Controlling a Player Character. 7 Bumping into Things. 8
Object-Oriented Game Design. 9 Platform Game: Physics and Data Management. 10 Advanced Object and
Character Control. 11 Using Flash Professional
19.633
Head first mobile web / Lyza Danger Gardner, Jason Grigsby. - 1. ed.. - Sebastopol, CA : O'Reilly, 2012. - xxxii,
441 s. : ill. ; 24 cm.. - (Head first series)
ISBN-13: 9781449302665
ISBN: 1449302661
DK5: 19.633
Emne: webdesign ; hjemmesider ; mobile enheder ; applikationsudvikling
LC-emneord: Mobile computing. Programming ; Application software. Development
Head First Mobile Web walks you through the process of making a conventional website work on a variety
smartphones and tablets. Put your JavaScript, CSS media query, and HTML5 skills to work--then optimize your
site to perform its best in the demanding mobile market. Along the way, you'll discover how to adapt your
business strategy to target specific devices.
Responsive web design. Mobile-first responsive web design. Facing less-than-awesome circumstances. What
devices should we support?. Get with the group. The Tartanator. Super mobile web apps. Tartan Hunt: going
native. Make (some) sense of the chaos. The top six things (we didn't cover). Gotta start somewhere. Sniffing
out devices. Take care of the environment
Includes index
"A brain-friendly guide" --Cover
19.633
PHP master : write cutting-edge code / by Lorna Mitchell, Davey Shafik, Matthew Turland. - Collingwood, VIC,
Australia : Sitepoint, c2011. - xxvii, 375 s. ; 23 cm.
ISBN-13: 9780987090874
ISBN: 0987090879
DK5: 19.633
LC-emneord: PHP (Computer program language)
For PHP developers who are serious about refining their server-side applications. This book will help you to
employ the most effective object oriented programming approaches, wrap your projects in layers of security,
and ensure your code is doing its job perfectly.
Includes bibliographical references and index.
Object Oriented Programming. Databases. APIs. Design Patterns. Security. Performance. Automated Testing.
Quality Assurance. PEAR and PECL. SPL: The Standard PHP Library. Next Steps.
19.64
Introducing HTML5 / forfattere: Bruce Lawson, Remy Sharp. - 2. edition. - Berkeley, Calif. : New Riders, 2012
[i.e. 2011]. - xvi, 295 sider : ill.
ISBN-13: 9780321784421
ISBN: 0-321-78442-1
DK5: 19.64
Emne: webdesign ; hjemmesider ; HTML ; HTML 5
Form: vejledninger
The book taps into the interest and questions web designers and developers have about the adoption of
HTML5. The authors have been working with the spec from the beginning and offer real-world applications that
can be applied now, as well as insight into the more problematic aspects that still need work and development
Indhold: Main structure ; Text ; Forms ; Video and audio ; Canvas ; Data storage ; Offline ; Drag and drop ;
Geologication ; Messaging and workers ; Real time ; Polyfilling : patching old browsers to support HTML5 today
19.64
XML for dummies / forfattere: Ed Tittel, Lucinda Dykes. - 4. ed.. - Hoboken, N.J. ; Chichester : Wiley, 2005. - 366
s. : ill.. - (--For dummies)
ISBN: 0-7645-8845-1
ISBN-13: 9780764588457
DK5: 19.64
Emne: XML ; opmærkningssprog ; internetprogrammering
LC-emneord: XML (Document markup language)
Introduction; PART I: XML BASICS 1: Getting to Know XML; 2: Using XML for Many Purposes; 3: Slicing and
Dicing Data Categories: The Art of Taxonomy; PART II: XML AND THE WEB; 4: Adding XHTML for the Web; 5:
Putting Together an XML File; 6: Adding Character(s) to XML; 7: Handling Formatting with CSS; PART III:
BUILDING IN VALIDATION WITH DTDs AND SCHEMAS; 8: Understanding and Using DTDs; 9: Understanding and
Using XML Schema; 10: Building a Custom XML Schema; 11: Modifying an Existing Schema; PART IV:
TRANSFORMING AND PROCESSING XML; 12: Handling Transformations with XSL; 13: The XML Path Language;
14: Processing XML; PART V: XML APPLICATION DEVELOPMENT; 15: Using XML with Web Services; 16: XML and
Forms; 17: Serving Up the Data: XML and Databases; 18: XML and RSS; PART VI: THE PART OF TENS; 19: XML
Tools and Technologies; 20: Ten Top XML Applications; 21: Ten Ultimate XML Resources; Glossary; Index
19.6532 JavaScript
McFarland, David Sawyer
JavaScript and jQuery. - 2. edition. - Sabastopol, Calif : Pogue, 2011. - 536 sider : ill.
ISBN-13: 9781449399023
ISBN: 1449399029
DK5: Uden klassemærke
Emne: JavaScript ; jQuery
This jargon-free guide covers JavaScript basics and shows you how to save time and effort with the jQuery
library of prewritten JavaScript code. You'll soon be building web pages that feel and act like desktop programs,
without having to do much programming.
19.67
Survey of operating systems / forfattere: Jane Holcombe, Charles Holcombe. - 3. ed.. - New York : McGraw-Hill,
c2012. - xiv, 432 s. : ill. (some col.)
ISBN-13: 9780073518176
ISBN: 0-07-351817-4
DK5: 19.67
Emne: operativsystemer
LC-emneord: Operating systems (Computers)
Every chapter has been updated to include more illustrations and hands-on activities for students building a
foundation for IT success through a fundamental understanding of desktop operating systems, including
Windows 7, Mac OS X, and Linux. Due to market feedback and customer response, the textbook has been
streamlined to provide a new pedagogy, including more extensive coverage on security that is, presented
earlier in the text, and a new chapter on Desktop Virtualization. Survey of Operating Systems offers today's
student a visual, interactive, and empowering approach to learning desktop operating system.
19.672 Android
Burd, Barry A.
Android application development all-in-one for dummies / forfatter: Barry A. Burd. - Hoboken : John Wiley,
c2012. - 652 s. : ill.. - (--For dummies)
ISBN: 1118027701
ISBN-13: 9781118027707
DK5: 19.672 Android
Emne: applikationsudvikling ; Android ; mobile enheder ; mobile devices
LC-emneord: Application software. Development ; Application software. Design
Book I: Android jump-start ; Book II: Android background material ; Book III: The building blocks ; Book IV:
Programming cool phone features ; Book V: The job isn't done until... ; Book VI: Alternative Android
develpment techniques
"6 books in 1"--Front cover
19.672 Android
Programming Android. - 1. edition. - Sebastopol, Calif. : O'Reilly, 2011. - xvi, 482 sider : ill.
ISBN-13: 9781449389697
DK5: 62.397
Emne: smartphones ; mobiltelefoner ; operativsystemer ; platforme ; software ; programmering ; apps ;
Android ; tablet pc'er ; mobile enheder
Form: vejledninger
På omslaget: Java programming for the new generation of mobile devices
62.397
Myer, Tom
Beginning PhoneGap / forfatter: Tom Myer. - Hoboken, N.J. : Wiley ; Chichester : John Wiley distributor, 2011. xxiii, 359 s. : ill.
ISBN-13: 9781118156650
ISBN: 11-181-5665-X
DK5: 62.397
Emne: PhoneGap ; applikationsudvikling ; mobile enheder ; Android ; iPhone ; Blackberry
LC-emneord: Application software. Development ; Mobile computing ; Open source software
PhoneGap is an open source solution, ideal for web developers wanting to build cross-platform mobile apps
without having to learn a new language. Using HTML, CSS, and Javascript, PhoneGap allows you to jump into
the mobile world and develop apps for iPhone, Android, and the BlackBerry.
1: Introducing Phonegap 2: Installing and configuring phonegap 3: Basic walkthrough 4: Events 5: Working with
the device, the network, and notifications 6: Accelerometer 7: Compass 8: Geolocation 9: Media 10: Camera
11: Storage 12: Files 13: Contacts 14: Capture 15: Creating a note-taking application Appendix A: answers to
exercises Appendix B: tools for Phonegap Appendix C: phonegap.jsAppendix d: phonegap plug-ins
NOTE: Several significant changes to the PhoneGap software occurred shortly after this book was published.
The author has written extra pages to address these and other changes. You can download the updates to this
book from the book's support page on the Wrox website
62.397
Build mobile websites and apps for smart devices / forfattere: Earle Castledine, Mylos Eftos, Max Wheeler ;
redaktør: Kelly Steele. - 1. edition. - Collingwood, Victoria, Australia : Sitepoint, 2011. - xxiii, 256 sider : ill. i
farver
ISBN-13: 9780987090843
DK5: 62.397
Emne: apps ; smartphones ; mobiltelefoner ; webdesign ; hjemmesider ; mobile enheder
Form: vejledninger
Vejledning i at udforme hjemmesider der fungerer godt på mobile enheder
Indhold: Introduction to mobile web design ; Design for mobile ; Markup for mobile ; Mobile web apps ; Using
device features from web apps ; Polishing up our app ; Introducing PhoneGap ; Making our application native ;
Running af server for testing
74.909
Sketching user experiences / Saul Greenberg .... [et al.]. - Amsterdam ; Boston : Elsevier/Morgan Kaufmann,
c2012. - viii, 262 s. : ill. (chiefly col.)
ISBN-13: 9780123819598
ISBN: 0123819598
DK5: 74.909
Emne: brugeroplevelser ; user experiences ; slutbrugere ; tegning ; teknisk tegning ; frihåndstegning ; skitser ;
brugergrænseflader
LC-emneord: Freehand technical sketching. Technique ; User interfaces (Computer systems). Design
Through step-by-step instructions and exercises, you'll learn various sketching methods that will let you
express your design ideas about user experiences across time. Collectively, these methods will be your
sketching repertoire: a toolkit where you can choose the method most appropriate for developing your ideas,
which will help you cultivate a culture of experience-based design and critique in your workplace
På omslaget: The workbook
Getting into the mood. Sampling the real world. The single image. Snapshots of time: the visual narrative.
Animating the user experience. Involving others
Includes index
75
Computer arts collection. - Bath : Future, 2012DK5: 75
Emne: typografi ; typography ; trends ; tendenser ; cases ; webfonts ; appfonts
6 nr. årligt
Tematidsskrift
FOLIO: Our carefully curated selection of type-focused work from around the world. TREND REPORT: Stay
ahead of the curve with our in-depth guide to the aesthetics that will shape typography, produced exclusively
for Computer Arts Collection by experienced trend forecasting agency FranklinTill. INDUSTRY FOCUS: Is the
increasing accessibility of type design levelling the playing field, or dumbing down on of the last great crafts?
STUDIO PROJECT: Sawdust reveals the entire proces behind a stylized display font. From initial concept through
to building the font in Fontographer. PROCESS: Behind the scenes of the past year's best type projects. FUTURE
PROOF: Four digital type specialists provide expert insights into creating and using type in web and app design.
75.405
Computer arts : Britain's biggest selling creative magazine, Mac & PC. - Bath : Future Publishing
DK5: 19.633 ; 75.405
Emne: graphic design ; grafisk design ; web design ; webdesign ; computerbilleder ; computer art
Månedligt
The world's best-selling creative magazine will inspire you, bring you the inside track on the creative industry,
and reveal cutting edge skills and techniques. Every issue showcases the best illustrators, graphic designers and
web designers from around the world. The tutorials section is the envy of the industry, giving you the skills and
inspiration you need to be a better artist.
Beskrivelsen baseret på: Issue 33, July 1999
Hertil findes cd-rom, samt et årligt supplement: Graduate showcase
79.41
Christensen, Jens (f. 1947)
Serious games : et nyt forretningsområde / forfatter: Jens Christensen. - Kbh. : Books on Demand, 2010. - 285
sider
ISBN-13: 978-87-7691-740-1
DK5: 79.41
Emne: computerspil ; simulationsspil ; organisationer ; virksomheder
Om funktionelle computerspil der kan anvendes som redskab i forskellige funktioner i private og offentlige
organisationer, og om teknologiens udvikling i Danmark og internationalt
Udgivet i forbindelse med projektet Innogate
[1. oplag]. 2010
Med litteraturhenvisninger og links
Økonomi - global, national
33.1883
Afrikas vej fra bistand til velstand? / forfatter: Sven Riskær ... [et al.]. - 1. udgave. - Kbh. : Handelshøjskolens
Forlag, 2011. - 183 sider : ill. (nogle i farver)
ISBN-13: 978-87-629-0394-4
DK5: 33.1883
Emne: Afrika ; økonomiske forhold ; Danmark ; økonomisk udvikling ; ulandsbistand ; 2000-2009 ; 2010-2019
Beskriver Afrikas nuværende situation og sammenfatter danske virksomheders erfaringer i Afrika gennem de
sidste fem år. Ud fra en vurdering af Afrikas behov for støtte og bistand til udvikling af privatsektoren gives
konkrete anbefaliner til udformningen af danmarks bistandssamarbejde og danske virksomheders
Afrika-strategi fremover
1. oplag. 2011
Med litteraturhenvisninger
33.21
Østrup, Finn
Det finansielle system / forfatter: Finn Østrup. - 1. udgave. - Kbh. : Thomson Reuters, 2010. - 661 sider
ISBN-13: 978-87-619-2818-4
DK5: 33.21
Bogen giver et overblik over det finansielle system i Danmark set i et historisk perspektiv fra begyndelsen af
1990'erne og frem til nu. Hovedvægten ligger dog på udviklingen gennem de seneste år.
1. oplag. 2010
Videreførelse af hans: Det finansielle system i Danmark. 1995
Med litteraturhenvisninger og links
Rammevilkår og tendenser for det finansielle system: 1: Det finansielle systems opgaver og opbygning. 2:
Problemer ved opbygningen af det finansielle system. 3: Regulering af finansiel virksomhed. 4:
Strukturudviklingen i det danske finansielle system. Udviklingen i delsektorer: 5: Pengeinstitutter. 6:
Realkreditinstitutter og finansiering af fast ejendom. 7: Pensionsvirksomhed. 8: Investeringsvirksomhed. 9:
Skadesforsikringsvirksomhed. 10: Andre finansielle virksomheder og finansieringsordninger. De danske
værdipapirmarkeder: 11: Obligationsmarkedet. 12: Det danske aktiemarked. fremtidsperspektiver: 13:
Fremtidsperspektiver for det danske finansielle system. Litteratur. Stikordsregister.
Organisation & ledelse
60.1
Change management : the people side of change / forfattere: Timothy J. Creasey, Jeffrey M. Hiatt. - Madison,
Wis. : Prosci Learning Center Publications, 2003. - 148 s.
ISBN: 1930885199
ISBN: 1930885180
DK5: 60.1
Emne: Organizational change ; Management ; forandringsledelse ; ledelse
Why manage change? 2 Theories and principles 3 Individual change management 4 Organizational change
management 5 Change competency 6 Conclusion
"An introduction to change management from the editors of the Change Management Learning Center."
60.1
Cornelissen, Joep
Corporate communication. - 3. edition. - London : Sage, 2011
ISBN-13: 9780857022424
DK5: Uden klassemærke
Emne: kommunikation ; virksomheder ; virksomhedskommunikation ; ledelse ; kommunikationsstrategi
This book incorporates current thinking on corporate communication from both the academic and practitioner
worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist
managers in their strategic and tactical communication decisions. Rich case-study examples are provided from
companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
PART ONE: INTRODUCTION TO CORPORATE COMMUNICATION Defining Corporate Communication.
Corporate Communication in Contemporary Organizations PART TWO: CONCEPTUAL FOUNDATIONS
Stakeholder Management and Communication. Corporate Identity, Corporate Branding and Corporate
Reputation PART THREE: CORPORATE COMMUNICATION IN PRACTICE Communication Strategy. Strategic
Planning and Campaign Management. Research and Measurement PART FOUR: SPECIALIST AREAS IN
CORPORATE COMMUNICATION Media Relations. Internal Communication. Issues Management and Public
Affairs. Crisis Communication. PART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATION Leadership
and Change Communication. Corporate Social Responsibility and Community Relations.
60.1
Corporate communications : convention, complexity, and critique / Lars Thoger Christensen, Mette Morsing,
George Cheney. - Los Angeles : Sage Publications, 2008. - xii, 251 s. : ill. ; 25 cm.
ISBN-13: 9781412931021
ISBN: 1412931029
ISBN-13: 9781412931038
ISBN: 1412931037
DK5: 60.1
Emne: virksomhedskommunikation ; ledelse ; virksomheder ; kommunikation ; virksomhedskultur
LC-emneord: Business communication ; Corporate image ; Corporate culture
The field of corporate communications describes the practices organizations use to communicate as coherent
corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this
book challenges the idealized notion that organizations can and should communicate as unified wholes.
Includes bibliographical references (p. [225]-241) and index.
PART ONE: THE NEW CORPORAL PROJECT 1 The Emergence of Corporate Communications: Rehabilitating the
Corporate "Soul". 2 The Scope of Integrated Communications: Apprehending an Expanding Body. 3 Corporate
Branding and Identity: The Body Is Marked. 4 Corporate Reputation and Stakeholder Communication: The Body
in the Eyes of the "Other". PART TWO: BEHIND THE CORPORAL PROJECT 5 Justifying Corporate
Communications: Diagnosing the Fragile Body. 6 Corporate Communication as Control: The Body is
Disciplined. 7 Corporate Communication and Flexibility: Towards an Agile Body? 8 Corporate Communication as
Polyphony: A Body with Multiple Voices.
60.1
Ries, Eric
The lean startup / forfatter: Eric Ries. - 1. edition. - New York : Crown Business, 2011. - 320 sider : ill.
ISBN-13: 9780307887894
DK5: 60.1
Emne: innovation ; lean management ; virksomheder ; ideudvikling
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human
creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid
scientific experimentation, as well as a number of counter-intuitive practices that shorten product
development cycles, measure actual progress without resorting to vanity metrics, and learn what customers
really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by
minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in
companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries
provides a scientific approach to creating and managing successful startups in a age when companies need to
innovate more than ever.
Med litteraturhenvisninger og links
60.1
Svarre, Peter
Den perfekte storm / forfatter: Peter Svarre. - 1. udgave. - Kbh. : Gyldendal Business, 2011. - 274 sider : ill.
ISBN-13: 978-87-02-11375-4
DK5: 60.1
Emne: sociale teknologier ; sociale netværk ; digitale medier ; kommunikation ; digital kommunikation ;
virksomhedskommunikation ; virksomhedsstrategi
Indeholder tre strategier: En forretningsstrategi for sociale medier, en kommunikationsstrategi og "en
organisationsstrategi, som forbereder din organisation på den perfekte storms hærgen"
På omslaget: Læg kursen for virksomhedens strategi i de sociale medier
1. oplag. 2011
Hertil findes supplerende materiale på bogens hjemmeside
Med litteraturhenvisninger
60.1
Trompenaars, Fons
Styr turbulensen, styrk innovationen / Fons Trompenaars ; på dansk ved Annette Rosenberg. - 1. udgave, 1.
oplag. - Kbh. : Børsen, 2008. - 295 sider : ill.
ISBN-13: 978-87-7664-280-8
DK5: 60.1
Emne: kreativitet ; ledelse ; innovation ; innovationsledelse ; virksomheder ; virksomhedsledelse
Originaltitel: Riding the whirlwind
1. oplag. 2008
Hertil findes supplerende materiale på internettet
Indhold: Individuel kreativitet ; Komponenterne og arbejdsprocesserne i succesrige og kreative teams ;
Organisatorisk kreativitet og innovation ; Opbygning af en innovationskultur i praksis
60.1
Jones, David
Who cares wins : how to enhance your bottom line through socially responsible business / David Jones. Harlow, England ; New York : Pearson, 2011
ISBN-13: 9780273762539
DK5: 60.1
Emne: social responsibility ; corporate social responsibility ; CSR ; social media ; economic aspects
You CAN combine social responsibility with superior profitability and shareholder value: in this book, a
pioneering CEO shows how. Practical, bottom-line focused advice on making social responsibility work in real
businesses. Why tomorrow's most successful businesses will be the most socially responsible -- and why
failures of social responsibility will place your company at unacceptable risk.
Includes bibliographical references and index.
1 out-behaving the competition: Why business now needs to do good to do well. 2 the new world of marketing:
creating a successful brand in a dramatically changing world. 3 Leadership in a world of radical transparency. 4
creating good: the rise of the social entrepreneur. 5 We-volution: how collaboration is changing business. 6 A
new idea for a new era: the social business idea. 7 The future: making a decent profit.
60.1
Fisher, Ruth D.
Winning the hardware-software game : using game theory to optimize the pace of new technology adoption /
forfatter: Ruth D. Fisher. - Upper Saddle River, NJ : Prentice Hall, c2009. - xxviii, 240 s. : ill. ; 24 cm.
ISBN-13: 9780137002825
ISBN: 0137002823
DK5: 60.1
Emne: spilteori ; informationsteknologi ; beslutningsprocesser ; decision making ; virksomhedsstrategi ;
business strategy
LC-emneord: Information technology. Management ; Technological innovations ; Game theory
Drawing on advanced ideas from game theory, economics, sociology, and business strategy, author Ruth D.
Fisher presents a systematic framework for identifying, assessing, and resolving coordination problems among
all the participants in a product ecosystem. Writing in plain, nontechnical, nonmathematical English, Dr. Fisher
helps you discover specific steps that will prepare your customers and partners for successful adoption.
Includes bibliographical references (p. 229-232) and index.
Network Effects. Technology Adoption Lifecycles. Technology System Users. Technology System Suppliers. The
Hardware-Software Game. Addressing the Chicken-and-Egg Problem. Summary, Applications, and Extensions.
Appendix A: Model of the Hardware-Software Game. Appendix B: Further Information.
60.102
Kompendium i organisationsteori / forfattere: Jesper Kvisgaard, Søren Grud Rosenmeier. - 1. udgave. Frederiksberg : Aspiri, 2011. - 202 sider : ill.. - (Kompendium)
ISBN-13: 978-87-90328-96-2
DK5: 60.102
Omslagstitel: Organisationsteori - opskrifter, værktøjer og eksempler
Kolumnetitel: Aspiri kompendium i organisation
1. oplag. 2011
Med litteraturhenvisninger
60.108
Fri og rig : inspiration til iværksætteri / forfattere: Katrine Krebs, Camilla Tuborgh ; redaktører: Katrine Krebs,
Camilla Tuborgh ; fotografer: Morten Koldby, Camilla Bryndum. - 1. udgave. - Odense : Perpleks Publishing,
2011. - 284 sider : ill. (nogle i farver)
ISBN-13: 978-87-994609-0-8
DK5: 60.108
Emne: iværksætteri ; iværksættere ; virksomheder ; virksomhedsetablering ; etablering
Målgruppe: for iværksættere
Inspiration til iværksætteri gives via cases og interviews med 12 forbilleder, fx Naja Munthe, Christina Hembo,
Morten Breum og Solveig Eike, der fortæller deres individuelle historier og diskuterer iværksætteri. Desuden
afsnit med fakta og starthjælp
2. oplag. 2011
60.108
The new business road test : what entrepreneurs and executives should do before writing a business plan /
John W. Mullins. - 3. ed.. - Harlow, England ; New York : Financial Times Prentice Hall, 2010. - xviii, 315 s. : ill. ;
24 cm.
ISBN-13: 9780273732792
Emne: Entrepreneurship ; Business plan ; Business idea ; Iværksætter ; Forretningsplan ; Marketing research
LC-emneord: New business enterprises. Planning ; Marketing research
Includes bibliographical references and index.
Road test your new business idea. My opportunity : why will or won't this work?. Will the fish bite?. Is this a
good market?. Is this a good industry?. How long will your advantage last?. What drives your entrepreneurial
dream?. Can you and your team execute?. Your connections matter: which matter most?. Putting the seven
domains to work to develop your opportunity. What to do before you write your business plan. Toolkits for
your road test. How to learn what you don't know you don't know. Market analysis worksheet. Industry
analysis checklist. Determining the viability of your business model. Do-it-yourself marketing research for your
new business road test. Evidence-based forecasting. Getting help with your road test
60.11
Kompendium i erhvervsøkonomi / forfattere: Stephan van Rensburg, Thomas Rønn Jensen. - 3. udgave. Frederiksberg : Aspiri, 2011. - 339 sider : ill.. - (Kompendium)
ISBN-13: 978-87-90328-95-5
DK5: 60.11
Omslagstitel: Erhvervsøkonomi
På omslaget: Managerial economics
Tidligere: 2. udgave. 2010. Faustnr: 28654006. ISBN: 9788790328771
1. oplag. 2011
Hertil findes supplerende materiale på forlagets hjemmeside
Markedsføring, e-handel, reklame
65.5
Young, Antony (1964-)
Brand media strategy : integrated communications planning in the digital era / Antony Young. - 1. ed.. - New
York : Palgrave Macmillan, 2010. - xii, 239 s. : ill. ; 25 cm.
ISBN-13: 9780230104747
ISBN: 0230104746
DK5: 65.5
Emne: Branding ; marketing ; internet marketing ; social media ; advertising ; markedsføring ; sociale medier ;
kommunikationsplanlægning
Summary: "From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms
for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to
track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy.
Media and brand expert Antony Young explores how today's most innovative marketers are integrating the
latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results.
He explores:
Includes bibliographical references and index.
Google and Facebook : how they're changing the game. The new media playbook : a new set of rules for a new
media world. A shift from media planning to communications planning : enter the super planner. Focusing on
outcomes, not outputs : setting the brand media strategy communication goals. Insight over analysis : finding a
way in for the brand media strategy. 1 + 1 = 3 : sparking consumer brand conversations through media.
Conducting the orchestra : making integration real. Unlocking moments of receptivity : how media context
helps advertising deliver more relevant communications. Touch point selection : determining the right media
channel mix. Digitizing the brand media strategy : not just another medium. Execution is the x-factor : bringing
the brand media strategy to life. Measurement and metrics : making the brand media strategy accountable
65.5
Market
- - Tema: TV & print advertising. - Kbh. : Market Magazine, [2005]-. - 50 sider : Ill. i farver ; 30 cm. - (Market
Magazine ; nr. 57/2012)
ISSN: 1604-9802
DK5: 65.5
Emne: markedsføring ; branding ; TV-reklame ; printmedier ; storytelling ; medier ; massemedier ;
reklamekampagner ; spilindustrien
udkommer 7-10 gange årligt
Tidsskrift
INDHOLD: 08 TV og print er perfekt til storytelling. 14 TV-reklamen skifter ham. 20 Forførelsens glemte kunst.
26 Er massemedier fortid? 32 Mens vi venter på den store gevinst. 40 Verdens bedste kampagner på TV og
print. 44 Bestemmer du selv din medieplan?
65.5
Weber, Henriette
Return on involvement : hvordan du bruger social web til at skabe Business Unusual / forfatter: Henriette
Weber. - 1. udgave, 1. oplag. - Glostrup : Toothless Tiger, 2009. - 127 sider
ISBN-13: 978-87-993255-0-4
DK5: 65.5
Emne: markedsføring ; internet ; sociale teknologier ; virksomheder ; social marketing
Introduktion til hvordan man kan bruge social web som en strategisk, kreativ og gunstig del af sin virksomhed
1. oplag. 2009
65.5
Evans, Liana
Social media marketing : strategies for engaging in Facebook, Twitter & other social media / forfatter: Liana
Evans. - Indianapolis, Ind. : Que, 2010. - viii, 342 sider : ill.
ISBN-13: 9780789742841
ISBN: 0-7897-4284-5
DK5: 65.5
Emne: markedsføring ; marketing ; elektronisk markedsføring ; internet ; virksomheder ; sociale teknologier ;
sociale netværk ; sociale medier
Form: vejledninger
Indhold: The basics of social media. It's about conversation. Social media from the inside out. It's not about
you. How social media fits into the online marketing picture
65.52
Tid & Tendenser (tt)
- - Februar. - Herning : PEJ Gruppen, [1996]-. - 98 s.. - (Tid & Tendenser ; 01/2012 ; Februar 2012)
ISSN: 1396-2345
DK5: 65.52
Emne: tendenser ; trends ; Norden ; Skandinavien ; skandinaver ; Danmark ; Norge ; Sverige ; kultur ;
nationalidentitet ; økonomi ; madkultur ; boligindretning ; medier ; livsstil ; mode ; detailhandel ; ledelse
8 numre årligt
Indhold: Tiden og tendenserne. Den uartige, den humørforladte og den ensidige skandinav. Hyggen, løgnenene
og den bekymrede overdrivelse. Rig, tyk eller kedelig -- hvem er hvad? Er lykken guld og gaver? Det nye
nordiske køkken. Vi elsker vores bolig. Sådan afkoder du medielandskabet. Tre lande -- tre modemarkeder.
Turistnationen Skandinavien. Den skandinaviske vindermodel.
65.59
Wiingaard, Kresten
E-handelsbogen : din guide til succes med e-handel / forfatter: Kresten Wiingaard ; redaktør: Anja Keller. Version 1. - [Kbh.] : Adapt, [2011]. - 115 sider : ill. i farver
DK5: 65.59
Emne: e-handel ; handel ; internet ; internetvirksomheder
1. oplag. [2011]
Indhold: Udviklingen af e-handel i Danmark ; Muligheder med e-handel ; Et par cases der vækker bekymring ;
Webstrategi ; Udvikling og integration med forretningsprocesserne ; Online markedsføring ;
Søgemaskineoptimering ; Online annoncering ; Landing pages ; Social media marketing ; Mobil e-handel ;
Nyhedsbreve og kundeklubber ; Indholdet i din webshop ; Brugeradfærd og effektmåling ; Et par ord om drift ;
E-handel i udlandet ; Fremtidens e-handel ; Fremtidens mobile handel
65.59
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile
strategies to grow your business / Jeanne Hopkins, Jamie Turner. - Hoboken, N.J. : Wiley, c2012
ISBN-13: 9781118167786
DK5: 65.59
Emne: internet marketing ; mobile commerce ; mobile communication systems ; location-based marketing ;
mobile marketing ; markedsføring ; mobile enheder ; mobiltelefoner ; internet ; telemarketing ; elektronisk
kommunikation
Summary: "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with
tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns.
This book will help readers understand the different mobile media platforms, learn how to us SMS for business,
incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies,
and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing
campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing
ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand
loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use
to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business
owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than
ever before
Includes index
65.59
Holte, Kristian
Praktisk internetjura for virksomheder : med guide til valg af selskabsform / forfatter: Kristian Holte. - 1.
udgave. - Kbh. : Jurist- og Økonomforbundet, 2012. - 100 sider
ISBN-13: 978-87-574-2694-6
DK5: 65.59 ; 34
Emne: e-handel ; internet ; internetvirksomheder ; jura ; lovgivning
Form: case studies
Målgruppe: for virksomheder
1. oplag. 2012
Indhold: Valg af selskabsform & ejerforhold ; E-handel & forbrugerregler ; Online markedsføring ; Investering &
exit ; Domænenavne, ophavsret (copyright) og varemærker (trademarks) ; Persondata ; Ansvar på internettet
Blandede bolcher
30.11
Scenario : Dette er ikke en burger. - København : Instituttet for Fremtidsforskning, 2010-. - 68 sider. - (Scenario
; Nr. 02/2012)
ISSN: 1904-4631
DK5: 30.11
Emne: tendenser ; trends ; fremtidsforskning ; mad ; fødevarer ; generation Y
Udgives hveranden måned
Tidsskrift
På forsiden: Vore fødevarer bliver afgørende forandret mod år 2022. Hvad spiser vi? Hvordan gør vi det? Og vil
mad overhovedet være mad, som vi kender det i dag? Vi stiller skarpt på de overordnede ternds. PLUS:
Voldelige computerspil -- ja tak! / Ken Hermann: Eksplosioner / Farvel til det globale informationssamfund /
Fremtidens business / Hvem er GEN-Y? / Livet for nummer 7.000.000.000 / Wildcard: Euroens kollaps / Globale
adfærdsmønstre / Bogen 2020 / Augmented reality / Generationen, der knækkede på midten / Nybrud /
Populærkultur og straf
Fortsættelse af: Fremtidsorientering
Også i engelsk udgave: Scenario
30.11
Scenario : This is not a burger. - København : Instituttet for Fremtidsforskning, 2010-. - 68 s.. - (Scenario ; Nr.
02/2012)
ISSN: 1904-4631
DK5: 30.11
Emne: future scenarios ; tendencies ; tends ; food ; generation Y
Published 6 times per year
Tidsskrift
Cover text: Our food will change greatly towards 2022. What will we eat? How will we do it? Will even food be
food as we know it today? We focus on the overarching food trends. Read about the tends and microternds
that shape the future. PLUS: Violent computer games -- yes please! / Ken Herman: Explosions / Goodbye to the
global information society / Future business / Who is Gen Y? / Number 7.000.000.000 -- this is your life /
Wildcard: Collapse of the Euro / Global behavioral patterns / Augmented reality / The generation that snapped
in two / Roots / Popular cilture and punishment / Books in 2020
Fortsættelse af: FutureOrientation
Også i dansk udgave: Scenario
30.01
Tjora, Aksel
Kvalitative forskningsmetoder i praksis / Aksel Tjora. - Oslo : Gyldendal Akademisk, 2011. - 218 s.
ISBN-13: 9788205405455
DK5: 30.01
Emne: kvalitativ forskning ; forskningsmetoder ; subjektivitet ; objektivitet ; observationer ; observationsstudier
; interviews ; kvalitative interviews ; dokumentstudier ; dagbøger ; analyse ; gyldighed ; pålidelighed ;
generalisering ; transparens ; refleksivitet
33.955
Träff, Finn
Køb og salg af fast ejendom / forfatter: Finn Träff. - 4. udgave. - Kbh. : Karnov Group, 2011. - 470 sider
ISBN-13: 978-87-619-3106-1
DK5: 33.955
Emne: ejendomshandel ; ejerboliger ; fast ejendom ; handel ; køb ; salg
Form: håndbøger ; lærebøger
Tidligere: 3. udgave. 2005. Faustnr: 43864742. ISBN: 87-619-1227-1
1. oplag. 2011
Med litteraturhenvisninger