exploring 25 25 fantastic industries coop danmark in albertslund see WWW.25FANTASTISKE.DK In the 1960s Denmark began to prosper, and as retail trade increased, many goods were needed to fill the shelves of the new supermarkets. This required large warehousing space, so in 1963, FDB, the Danish Consumers Co-operative Society, built a state-of-the-art central warehouse and head office on greenfield land in Albertslund. The nearest neighbours were the railway, motorway and approach road to Copenhagen. Here, at a workplace the size of a small village, a new efficient storage and distribution system was introduced. fold here 25 // coop danmark in albertslund n valle devej roskl sbæk vej torve 02 03 04 01 jern skilde The Coop Danmark group Roskildevej 65 2620 Albertslund o avn-r benh kø banen www.coop.dk fold here The history of FDB/Coop Danmark The Coop’s history is closely linked to FDB and the Danish cooperative movement. In 1866, Rev. H.C. Sonne had a bright idea and established Thisted Arbejderforening, which is Denmark’s oldest cooperative society. Many similar organisa tions followed suit, and in 1896 these individual coops merged for the purpose of obtaining the best goods for their members at the lowest prices by buying in bulk and later through own production. In 1897, FDB established its own coffee roasting plant and factories for chocolate, sugar and tobacco. From the 1940s, FDB was also turning out furniture, industrial design and poster art at a level that gave rise to Danish classics such as Børge Mogensen furniture. With the merger of FDB and HB (the metropolitan coop) in 1971, the focus was shifted away from the production of own-brand goods to distribution and commercial operations. In 2002, FDB divested the business of running the shops, and Coop Norden was established. Coop Danmark is now owned by FDB, which has 1.6 million members. 01 Head office At Røde Vejrmølle Industrikvarter, the industrial area, Coop Danmark’s administration and warehouse buildings occupy almost the entirety of the industrial area south of Roskildevej. The Coop buildings, designed in the functionalist style by FDB’s resident architects, are of the high architectural quality. From 1908 to 1964, FDB’s administration and warehouses were located on Njalsgade, Amager. In 1955, FDB acquired the site at no. 65 Roskildevej. More space was needed, as were better communications for the growing goods distribution. Albertslund had plenty of space and in 1964, relocation went ahead. Town planning in Albertslund Municipality had a unique history. In the 1960s, development of Albertslund Syd (the south side of Albertslund) was the biggest construction project in the whole of Denmark. Not only that, it was an experiment in urban planning, housing design and applied building techno logy. Albertslund is one of the first satellite towns in the metro politan region’s first regional plan, the ’Finger Plan’ from 1947. The man behind both plans was professor of architecture Peter Bredsdorff 02 Central warehouse The central warehouse in Albertslund is one of Coop Danmark’s seven central warehouses. Originally, the ware house was built on American lines following an FDB manage ment trip in 1952 to the US to study American self-service shops, called ’supermarkets’, and their vast warehouses. This trip was subsidised by Marshall Aid and was a turning point for FDB. On its return, FDB planned its seven new central ware houses, two of which were built by 1959, followed by this one on Roskildevej in 1964. The warehouse is single-storey to allow fork-lift trucks to drive in directly with pallets. The emplo yees call the warehouse „Manhattan“ because of its arrange ment in blocks, like the dead-straight streets of Manhattan. fold here fold here 03 Coffee tower and icon Most Danes are familiar with the iconic motif of the ’Cirkel Girl’ depicted on vintage Cirkel-brand coffee tins or the coffee tower on the approach road to Copenhagen. The ’Cirkel Girl’, as she is known, has been an icon for FDB for years. Created in 1955 by the artist Aage Sikker Hansen, in 2004, the trademark motif received the Danish Design Centre’s design classic award: „The beautiful black girl in profile on coffee from Brugsen receives the design-classic award for having brought art into the everyday life of coffee-drinking Danes for 49 years. The Cirkel Girl is enchantingly lovely and the design so simple. She still functions perfectly as intended half a century after her birth.“ The coffee tower is no longer in operation. 04 Blokland flats The Blokland flats were built in 1967 to house the many employees at the central warehouse and head office. Designed by FDB’s own architects, this long, three-storey block contains just under 300 2-3-bedroom flats. An early off-site construction, it was built from prefabricated modules. The flats are primarily family housing, but include 8 sheltered units for elderly persons. The property also has its own child-care institution. RELATED SITES: FDB website www.fdb.dk Kroppedal Museum Kroppedals Allé 3 2630 Taastrup www.kroppedal.dk
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