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Facility Image Elements
Page 1 of 10
Required Elements for Chevrolet Facility
Required elements for the Chevrolet Facility Image Program are:
(1) Chevrolet Reception Desk – Item #804135039 or #804135110
Please refer to your approved floor plan for placement
(1) Chevrolet Logo Cabinet – Item #804135042
(1) Chevrolet Logo Screen – Item #804135101
(1) Product Information Center with (2) Page Decks – Item
#804135104 or (2) Product Information Centers with
(1) Page Deck and (1) Brochure Rack – Item #804135105
(1) 24" or 48" Chevrolet “Open Road” Wallpaper Logo and (1) or
more Ribbons (if necessary)
(1) Chevrolet Accessories Slatwall – Item #804135005
(1) Mobile Accessories Slatwall – Item #804135013
(5) Chevrolet Tension Fabric Graphics (frames sold separately)
(1 or 2) Chevrolet Promotion and Vehicle Launch Stands – Item
#804135046
(1 or more) Chevrolet Modular Service Advisor Desks – Item
#804715002 or #804715006
(1) Menu Board – Item #804715009
(1) Key Drop Box – Item #804715015
(1) Hours of Operation Sign – Item #804715013
(1) 36" Mobile Merchandising Display – Item #804715017
or (2) 24" Wall-Mounted Merchandising Displays – Item
#804715020
Reception Desk and Logo Cabinet
Chevrolet Facility Image Requirement.
Reception Desk (item #804135039)
Logo Cabinet (item #804135042)
Dimensional Chevrolet Logo for Chevrolet Reception Desk (item #804135038)
Modular File Cabinet (item #804135040)
PC Cubby (item #804135041)
Formaldehyde-free, laminated wood construction with bi-level
countertop. A separate Logo Cabinet with storage doors on both
sides is required when the desk is used in the center of the
showroom or near the front entrance. The Logo Cabinet is not
required when the desk is positioned against a wall. However,
the desk with logo mounted to front is required when the Logo
Cabinet is not used. No assembly required on any of these items.
Overall desk size: 108" wide x 29" high x 54" deep (42" upper counter)
Logo Cabinet: 108" wide x 55" high x 24" deep (29" countertop)
Dimensional Chevrolet Logo for Chevrolet Reception Desk: 24" wide x 8" high x 2" deep
Modular File Cabinet: 22" wide x 26" high x 18" deep
PC Cubby: 10" wide x 26" high x 18" deep
Chevrolet Logo Screen
Chevrolet Facility Image Requirement.
Wall-Mounted (item #804135101)
Steel frame assembly painted white with radius corners and frosted blue acrylic
panel. Changeable framed graphic attached to front of screen. Graphic is printed
blue on one side and goldenrod on other side to match any approved paint scheme.
Includes brackets for wall mounting.
Overall size: 33" wide x 85" high x 1.5" deep
Graphic size: 25" wide x 48" high
Page 2 of 10
Required Elements for Chevrolet Facility
Product Information Center
Chevrolet Facility Image Requirement.
The Product Information Center (PIC) replaces the old PIC from
the 2001 MY program. It is designed to hold the laminated
Chevrolet car and truck information pages that are shipped to
you each model year (or whenever new models are introduced).
Note: Truck PIC pages fill an entire one page deck. Car PIC pages
require a separate one page deck.
Components include: large steel base and upright post,
steel frame assembly with frosted blue Plexiglas®
panel, snap-lock frame with graphic, steel page deck
assembly or brochure rack depending on configuration.
PIC with Two Page Decks
(item #804135104)
Overall size: 47" wide (at base) x 84" high x 34.5" deep (at base)
Chevrolet Promotion and
Vehicle Launch Stand
Chevrolet Facility Image Requirement. Dealers
with 2011 CY sales of 750 units or more are
required to have two Chevrolet Promotion and
Vehicle Launch Stands.
PIC with One Page Deck and One Brochure Rack
(item #804135105)
Note: Two PIC displays needed for this option,
one for trucks and one for cars.
(item #804135046)
This is the stand
you will need
to display 24"
x 36" posters
promoting all
new vehicles
such as the Cruze
and the Volt as
well as seasonal
promotion
messages. Each
stand holds four
posters.
Overall size: 26" wide
x 72" high x 24" deep
Note: Posters are
not provided by
Brand Focused
Merchandising.
Literature
Display
(item #804135077)
Two-sided unit with 12 literature pockets on each side.
Pockets have open sides to fit various brochure sizes.
Overall size: 26" wide x 57" high x 18" deep
Page 3 of 10
Chevrolet Graphics
Chevrolet “Open Road” Wallpaper
Chevrolet Facility Image Requirement.
Open Road: 24" high (item #804135003)
Logo: 24" high (item #804135004)
48" high (item #804135031)
48" high (item #804135030)
“Open Road”
wallpaper with
Chevrolet bowtie
logo is designed for
placement along
back wall of showroom with logo on right side (when entering the front doors). One section of the paper includes the gray open
road graphic and another section includes the Chevrolet logo. Available in two sizes: 24" high and 48" high.
Overall size: 20' long x 24" high
Optional: 20' long x 48" high
Steps to order your “Open Road” Wallpaper:
1. M
easure the length of back showroom wall.
2. C
hoose your wallpaper height: 24" or 48".
3. P
lace your order for a minimum with “Logo” and the balance
needed of “Ribbon Only” to complete the entire length of
back showroom wall.
Large-Format
Wall Graphics
Large-format graphics are
available for large walls, hallways,
customer lounge or play areas.
Overall size: 96" wide x 72" high
Chevrolet Tension Fabric Graphics
Camaro
Chevrolet Facility Image Requirement. Five required.
Chevrolet has developed a selection of images that will be
printed digitally on a polyester fabric and framed for hanging
in showroom offices and hallways in your facility. These
images will not be the annual vehicle photography from the
catalogs, but iconic images that can be used for several years.
Overall size: 24" wide x 36" high (landscape)
Volt
Corvette
Images are subject to change, so please visit our website to view
current options and to place orders: gmdw.dcim.com.
Please visit the following website to view the available
images and select the artwork for your facility:
http://gmdw.dcim.com.
Interior Directional Signs
(item #802404013)
showroom
parts
service
finance
cashier
Restrooms
Customer
Lounge
Set of seven brushed aluminum sign
panels screened in black ink with the
following copy: Showroom, Service,
Cashier, Customer Lounge, Parts, Finance
and Restrooms. Plus, two ADA-approved
6" x 8" restroom signs. Also included
are eight directional arrows that can be
applied as needed to each sign.
Size of each sign: 12" wide x 3.25" high
Page 4 of 10
Chevrolet Wall Letters
(item #804135126)
Lightweight dimensional wall letters are designed
for multi-line dealerships that also may have Buick,
GMC or Cadillac wall letters. Can be used in either
the showroom or service drive.
Overall size: 112" wide x 9.75" high x 2" deep
Chevrolet Accessories Displays
Chevrolet Accessories
Slatwall
Mobile Accessories
Slatwall
Chevrolet Facility Image Requirement
(for GM Accessories only).
Chevrolet Facility Image Requirement
(for GM Accessories only).
(item #804135005)
Laminated wood panel with 3" aluminum
inserts to hold Chevrolet accessories.
Mounts to wall with four French cleats.
Note: Not recommended for hanging
vehicle wheels.
(item #804135013)
Steel frame structure with
slatwalls on two sides and locking
casters for stability. Includes three
brackets to hold vehicle wheel rims.
Overall size: 36" wide x 85" high x 36" deep
Overall size: 8.25' wide x 5' high
Note: Hanging Hardware Kit shown in
photo sold separately.
Accessories Wall Letters
(item #802404087)
Two-inch-thick dimensional wall
letters to identify the accessories
area in your dealership. Designed
for placement above the Chevrolet
Accessories Slatwall.
Accessories Slatwall
Price Holders
(item #804135069)
Set of six price holders for slatwall. Dealer must provide
printed pricing information.
Overall size: 54" wide x 5" high
Accessories Hanging Hardware Kit
(item #804135100)
Kit includes:
• Four 4" chrome peg hooks
• Four 8" chrome peg hooks
• One 11.5" waterfall hook
• One steel license plate holder
• Two steel splash guard brackets
•O
ne 18" wide x 6" high wire form brochure holder
• Two steel floor mat holders
Hanging hardware also sold individually.
Chevrolet Trophy Case
(item #804135076)
Glass display case to hold dealership
awards and showcase community
involvement. Includes locking glass
doors, overhead lighting and three
adjustable shelves.
Overall size: 25" wide x 75" high x 23" deep
Large Accessories
Display Case
(item #804135074)
Laminated wood structure with
tempered glass windows, sliding
glass doors with lock and four
adjustable glass shelves. Also
includes four overhead lights.
Small Accessories Display Case
(item #804135075)
Laminated wood structure with tempered glass
windows, sliding glass doors with lock and two
adjustable glass shelves. Also includes halogen
strip lighting.
Overall size: 40" wide x 73" high x 20" deep
Overall size: 48" wide x 42" high x 20" deep
Page 5 of 10
Chevrolet Certified Service
Modular Service Advisor Desk
Chevrolet Facility Image Requirement.
A new modular desk system has been designed
to provide the utility and flexibility to meet a
wide variety of service lane requirements. Desk
elements and configurations are shown below.
(item #804715002)
Fully functional for use independently or with
additional components. The desk includes
the following features:
• Pencil drawer
• Locked storage cabinet (9" x 9") for
small purse or valuables
• PC cubby
• Two adjustable shelves
• Access panel and wiring grommets
(three on countertop) for convenient
wiring of PC and phone
• Weatherized bottom shelf protection to
minimize damage from dirt and snow on
advisor’s shoes or boots
• Heavy-duty levelers with 2" rise for counter adjustment and alignment on uneven floors
• Overall size: 36" wide x 45" high (customer counter) x 36" high (advisor counter) x 36" deep
Modular Service Advisor Desk without Pencil Drawer
(item #804715006)
For dealers that plan to install their own cash box, the desk is available without the pencil
drawer. (Cash box not included.)
Service Advisor Nameplates for Desk
(item #804715012)
Printed on blue laminate plate with clear extrusion channel to change when necessary.
Certified Service Lettering for Desk
(item #804715011)
White lettering in Clearview font. Recommended for only one desk in set of three (shown in image at top of page).
Chevrolet Service Desk Extension with
File Cabinet
(item #804715003)
Can be added to the right or left side of the desk or used
with the corner section to create a right or left desk return.
Features include:
• Hardware to attach cabinet to right or left
side of desk
• Three drawers with standard file hangers
• Access panel and wiring grommets for
telephone or electrical cords
Overall size: 18" wide x 36" high x 24" deep
Page 6 of 10
Chevrolet Certified Service
Chevrolet Service Corner Section
(item #804715004)
Designed to create a left or right return for
the desk.
Features include:
• Hardware to connect to right or left side of desk
• Access panel and wiring grommets for telephone or
electrical cords
This item is not designed to be an end piece.
Overall size: 27.625" wide x 36" high x 27.625" deep
ADA Cabinet Section
Chevrolet Back Wall Cabinet
(item #804715014)
Optional file cabinet with a 32" high counter to comply
with federal ADA counter requirements for service lanes.
(Only one ADA counter required per facility.)
(item #804715016)
Designed for the back wall of the service drive behind the
Service Advisor Desks. Convenient for placing a printer with
storage cabinets below for paper and supplies.
Overall size: 18" wide x 32" high x 24" deep
Overall size: 48" wide x 36" high x 16" deep
Configurations:
Single desk in middle of
service lane
Row of three to five desks
Desk with one desk extension
file cabinet
Desk with one desk
extension (left), corner
section (right) and one
file cabinet (right)
Row of desks connected with one cabinet between each
Page 7 of 10
Chevrolet Certified Service
Tire, Battery and Wiper Merchandising Displays Chevrolet Facility Image Requirement.
Versatile slatwall displays with custom brackets can be used to merchandise tires, batteries and wipers in the service lane.
Note: One 36" Merchandising Display or two 24" Slatwall Merchandising Displays are required along with applicable hanging hardware.
36" Mobile
Merchandising Display
Mobile Battery and
Wiper Hanging Kit
(item #804715017)
Steel frame structure with
laminated wood slats and 3"
aluminum inserts. Two-sided with
locking wheels.
(item #804715019)
Includes:
• Four battery brackets
(sold separately)
• 36 wiper brackets
Overall size: 36" wide x 85" high x 47" deep
• One sign
Mobile Tire
Hanging Kit
(sold separately)
Slatwall Price
Holders
(item #804715018)
Includes:
• Four tire brackets
(item #804135069)
Set of six price holders for
slatwalls.
• One sign
Tire Insert Graphics are available from FMR. Please call 1-888-821-4646
or visit mycertifiedservicemerchandising.com to order.
24" Wall-Mounted
Merchandising
Display
Wiper Hanging Kit
for 24" Slatwall
(item #804715020)
Steel frame structure with
laminated wood slats and
3" aluminum inserts.
(item #804715023)
Includes:
• 16 wiper brackets
(sold separately)
• One sign
Overall size:
24" wide x 72" high x 2" deep
Battery Hanging Kit
for 24" Slatwall
Tire Hanging Kit
for 24" Slatwall
(sold separately)
(sold separately)
(item #804715022)
Includes:
• Four battery brackets
(item #804715021)
Includes:
• Two tire brackets
• One sign
• One sign
Page 8 of 10
Chevrolet Certified Service
Hours of
Operation Sign
Key Drop Box
Chevrolet Facility
Image Requirement.
Chevrolet Facility Image
Requirement.
(item #804715015)
Steel box with hinged
door. Mounts to
exterior of building.
(item #804715013)
White lettering on clear
vinyl with assortment of
numbers to customize
your service hours.
Overall size: 17.625" wide x
18.5" high x 4.25" deep
Overall size: 12.25" wide x
13.5" high
Certified Service Acrylic Letters and
Bowtie Logo for Welcome Wall
(item #804715030)
1/8" blue acrylic letters and printed bowtie logo
mounted to acrylic for placement on service drive
wall. Requires professional installation (not included
in pricing).
• Certified Service Letters – 144" wide x 14" high
• Bowtie – 43" wide x 14" high
Menu Board
Header Kit for Menu Board
Chevrolet Facility Image Requirement.*
(item #804715024)
Two additional headers, “Certified”
and “Service.” For use with two menu
boards to create a double board.
(item #804715009)
The menu board can be placed behind
each Service Advisor or shared by several
advisors depending on wall space.
Features include:
• 30 magnetic strips
• Eight blank strips
• Full set of numerals
for each strip
• Easy-to-use numeral carriers
Overall size: 30" wide x 36" high x 1.5" deep
* Note: Dealers may substitute the new Google TV
digital menu board (from GM) to fulfill this
requirement.
Page 9 of 10
Chevrolet Certified Service
Large Wall Graphics
Chevrolet 4' wide x 12' high Frames (item #804715031)
Chevrolet 4' wide x 8' high Frames (item #804715037)
Frames only (must select images from order form)
Durable polyester fabric prints fit easily into
an aluminum frame for mounting to service
lane walls. Five images are available.
• 4' wide x 12' high
• 4' wide x 8' high
Chevrolet Directional Pylon
Exterior Pylon Base (item #804715042)
“Stop Here” Graphic Panel (item #804715043)
“Thank You, Come Again” Graphic Panel (item #804715044)
“Please Pull Ahead” Graphic Panel (item #804715045)
“Guest Parking” Graphic Panel (item #804715046)
“Exit” Graphic Panel (item #804715047)
• Weather-resistant plastic molded base with wheels for mobility
• Base that can be filled with sand or H2OLD BaseGel to provide weight and stability
• Rubber side panels to prevent dents or scratches to nearby vehicles if bumped
• Easy-to-see reflective copy that can be seen at night when approached by vehicle
with lights on
• Changeable graphic panels that allow different messaging on each side. BaseGel
may be purchased on this link: http://www.sportsauthority.com/product/
index.jsp?productId=4299490&cp=&kw=basegel&origkw=Base+Gel&sr=1
Base unit can hold one or two single-sided graphics. Graphics sold separately.
Overall size: 19" wide x 48" high x 20" deep
Page 10 of 10
Issued 2-28-13