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Amadeus Bulletin
MALAYSIA
Let’s shape the future of travel
Coming Soon & On-going
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Vol. 5 No.13 - October 2014
Amadeus Super Agent Challenge
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Suite 15.01, Menara Dion, 27, Jalan Sultan Ismail, 50250 Kuala Lumpur.
Tel: +603 - 2302 2100
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www.my.amadeus.com
THAI celebrates ‘smooth
as silk’ migration to
Amadeus Altéa
Used by the majority of Star Alliance carriers, Amadeus Altéa streamlines and improves sales,
reservation, inventory and departure control processes for THAI
Thai Airways International Public Company Limited
(THAI), one of the world’s most awarded carriers, and
Amadeus, a leading technology partner for the global
travel industry, today celebrate THAI’s successful
migration to the complete Amadeus Altéa Suite.
The Amadeus Altéa Suite, already used by over
120 airlines globally, addresses THAI’s missioncritical operating functions: sales and reservations,
inventory and ticketing, and departure control. The
new system will support THAI’s business goals by
allowing enhanced operations and functionality, to
improve customer service and drive more efficient
business operations.
The large-scale project, which involved training more
than 12,000 THAI employees worldwide, saw over
500,000 Passenger Name Records (PNRs) and 1.5
million e-tickets moved to the Amadeus Altéa
Suite. Additionally, over 60 THAI airport stations
moved to Amadeus Altéa Departure Control
Customer Management and Flight Management
solutions.
Used by over 65% of Star Alliance members, the
Amadeus Altéa Suite facilitates closer integration
between partner airlines that need to share availability, fares, customer and booking information,
enabling a seamless customer experience across
alliance members. The Amadeus Altéa Suite is Star
Alliance’s Common IT Platform (CITP).
CITP is a strategic programme, focused on the effort
to better serve the customer, markedly lower IT costs
and significantly increase the speed of delivering
new products to market. It enables participating
member airlines to improve customer services
and enhance operational capabilities.
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Amadeus Bulletin Malaysia October 2014
Flying Officer Suraphon Israngura Na Ayuthya,
THAI’s Acting Executive Vice President, Commercial, said, "We are pleased to have implemented a
system that is flexible enough to meet the demands
of our passengers today, and also prepare THAI for
further growth. Right from the start we knew we
were in good hands, given Amadeus’ excellent track
record in implementing large-scale IT systems for
the world’s best airlines. The level of dedication and
professionalism demonstrated by the Amadeus
project team ensured that migration was smooth
as silk. The successful migration helps us deliver on
our commitment to put the traveller first, and is a
big step forward for us as we strive to become the
leading airline in Asia and among the best
worldwide."
“The success of a project of this magnitude would
not have been possible without strong collaboration
between THAI and Amadeus. We are proud to be
the technology backbone for THAI, providing a
scalable and robust IT environment to help THAI
grow its business and improve its competitiveness
in one of the most dynamic regions in the world,”
added Hazem Hussein, Head of Airline Organisation, Amadeus Asia Pacific.
THAI and Amadeus have enjoyed a long term
partnership since 1990. THAI also recently extended
its full content agreement with Amadeus.
Amadeus continues growth as
JAL signs for Altéa as part of
IT transformation programme
• Oneworld member JAL to migrate to Amadeus’ full Altéa Suite for reservations, inventory and departure control modules.
• JAL to fully modernise its passenger service system (PSS) across both its domestic and international business
Amadeus, a leading technology partner for the global
travel industry, and Japan Airlines (JAL), one of the
leading Asia-Pacific carriers which operates more
than 220 aircra domestically and overseas, today
announce that an agreement has been reached for
Amadeus to provide the airline with its full Altéa
Suite of IT solutions.
The agreement, which sees JAL become the latest
oneworld airline to adopt Amadeus’ Altéa, will allow
the airline to replace its existing passenger service
system, which was originally activated back in 1969.
With this in mind JAL will migrate to Altéa in order to
deliver a modern, customer-centric IT foundation
across both its domestic and international routes.
JAL undertook the decision to modernise its
approach to IT as part of a wider corporate transformation programme. To ensure a smooth migration to
the Altéa Suite, the process will be supported by the
local Amadeus Airline IT team based in Tokyo.
Hideki Kikuyama, Senior Managing Executive
Officer Management Division Route Marketing,
Japan Airlines said, “We are very proud to have
signed this important contract with Amadeus as it
becomes a strategic IT partner to Japan Airlines. Our
aim is to deliver a high quality, full service offering
for international flights whilst delivering convenience
and simplicity for domestic flights. The latest
approaches to customer management and IT are
fundamental to this strategy and we have found a
partner in Amadeus willing to invest in only the most
modern, future-looking and cutting-edge solutions.”
Julia Sattel, Senior Vice President, Airline IT,
Amadeus added, “We are extremely pleased to
welcome JAL into our growing Altéa community.
This agreement follows a period of sustained growth
for our suite of products and services across the
entire Asia Pacific region in particular. Indeed, as
well as JAL we are currently working with a number
of leading airlines across the region, and our
commitment to Asia has never been higher. Both in
Asia Pacific and beyond we are helping our
customers to better connect, manage and serve
the evolving 21st Century traveller”.
Sattel continued, “In parallel, as our technology is
based upon open systems we are confident that it
will deliver the flexibility, responsiveness and
scalability required to cater to JAL’s evolving
commercial requirements.”
To date, more than 120 airlines have contracted for
Amadeus Altéa. Based on existing contracts,
Amadeus estimates that by 2015 the number of
Passengers Boarded (PBs) managed by Altéa will
be around 800 million.
Amadeus Bulletin Malaysia October 2014
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Powering travel agencies
towards a connected
future of travel!
In collaboration with Distribution Commercial and
Distribution Products & Operations from Amadeus
Regional Bangkok, Amadeus Malaysia hosted the
Amadeus e-Commerce Seminar at DoubleTree by
Hilton, Kuala Lumpur on the 19th of August.
The event has proven successful for the second time
with an overwhelmed response from 48 travel
agents trying to seize the opportunity to discover the
secrets for e-commerce successes.
In this seminar, interesting topics such as facts and
figures of online tourism in Malaysia, technologies
of online booking solutions and effective online
marketing tips offers attendees an event
worth attending.
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Amadeus Bulletin Malaysia October 2014
The event came to a successful close with 33 sales
leads generated.
With the debut of Amadeus e-Power in April this year,
more than 13 new portals have been implemented
and ready to build - marking this a remarkable
solution and generates continuously demand
in Malaysia.
For more information on Amadeus e-Power, the
flagship e-Commerce solution for travel agencies,
have a look at the infographic or contact your
Amadeus sales representatives to learn more.
Amadeus Bulletin Malaysia October 2014
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We will continue to build upon the
proven popularity of this seminar in
2015 with new locations and empower
travel agencies with our seamless &
innovative online booking solutions.
by Marilyn Teoh, General Manager,
Amadeus Malaysia.
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Amadeus Bulletin Malaysia October 2014
Amadeus Bulletin Malaysia October 2014
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AirAsia is the first airline in
Asia Pacific to implement new
Amadeus technology for
travel agencies
Booking AirAsia ﬂights via Amadeus is now even easier – for the ﬁrst time,
new technology delivers same booking ﬂow as a full-service carrier
AirAsia, the world’s best low-cost airline for six
years in a row, is the first airline in Asia Pacific to
implement light ticketing technology from
Amadeus, a leading technology provider for the
global travel industry, which gives travel agencies
an even simpler way to book the airline’s content.
For the first time, traditional shopping, booking
and back-office flows will be combined with
real-time dynamic fares provided through
AirAsia’s XML connection with Amadeus.
Amadeus connected travel agencies can view
and compare AirAsia fares in the same screen
as full-service carriers, something not previously
possible. The new AirAsia booking process with
Amadeus is up to five times faster than booking
outside of the GDS.
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Amadeus Bulletin Malaysia October 2014
Rayner Teo, AirAsia’s Group Head of Sales
said “We are pleased to offer travel agencies
an easier way to book AirAsia’s extensive fare
inventory, which will translate into an increase
of flight bookings for the region.
“Amadeus is fundamental to our growth strategy
moving forward. We fly to over 80 destinations
around Asia every day and this partnership with
Amadeus will allow us to reach a broader sales
channel,” Teo added.
Key benefits for travel agencies include:
• Mid and back-office integration and sales
reporting : AirAsia flight bookings can now
be fully integrated in travel agents’ internal
reporting processes, allowing them to track
their business performance automatically.
All mid and back-office processes will be
integrated, significantly reducing time spent
on administrative tasks, following the same
process as full-service carriers. Amadeus and
AirAsia also plan to work together to further
enhance mid and back-office integration and
sales reporting in select BSP (Billing Settlement Plan) markets.
• Smooth and seamless availability with
increased flexibility : With direct access to
AirAsia’s inventory, Amadeus travel agents
can view seats in real-time, make a booking
using either the GUI (graphic user interface)
or the ‘green screen’, and then issue an AirAsia
ticket without needing to learn new system
commands.
Hazem Hussein, EVP, Airline Commercial,
Amadeus Asia Pacific commented, “This
agreement allows AirAsia to better reach the
growing corporate sector via Amadeus’ extensive
network of travel agencies around the world. This
will pave the way for improved yield for the
airline.”
“We are proud to have worked with AirAsia since
2006, continually exploring news ways to
improve the travel agency booking process.
AirAsia’s innovative thinking is one of the many
reasons they are leaders in their field,” added
Hussein.
Today, more than 70 low-cost and hybrid airlines
are bookable via Amadeus, and their bookings
made in the Amadeus system increased by 21%
in 2013.
Amadeus Bulletin Malaysia October 2014
9
Amadeus gets Air New
Zealand fares
Travel agencies worldwide can enjoy continued access to Air New Zealand’s content
via the Amadeus system
Amadeus, a leading technology provider for the
global travel industry, and Air New Zealand, the
national airline and flag carrier of New Zealand,
today announces a contract renewal that ensures
travel agencies around the world can search and
book Air New Zealand fares via Amadeus.
Amadeus-connected travel agents in Australia,
New Zealand and the rest of the world can search
and book the same range of air fares that Air
New Zealand provides all its GDS (global
distribution system) partners.
Jeff McDowall, Group General Manager Commercial,
Air New Zealand said, “Amadeus has proven to be a
reliable and trusted partner to Air New Zealand for
many years. With its extensive global travel agency
network and in-depth understanding of the Pacific
market, we look forward to continuing to work with
Amadeus.”
Hazem Hussein, EVP, Airline Commercial, Amadeus
Asia Pacific added, “As an airline known for its world
class flight experience, we are delighted to continue
supporting Air New Zealand to help realise its growth
potential. The travel agency network is a critical sales
channel in the Pacific region, and we thank Air New
Zealand for its ongoing confidence in us as a
distribution partner.”
Amadeus plays a critical role in the distribution space
with 39.9% market share globally of travel agency
air bookings. Over 85% of Amadeus bookings
worldwide are made on airlines with which
Amadeus has a content agreement.
A personalised travel future
Let’s shape the future of travel
Tomorrow’s travellers will want to travel the world
in just one way – their own way. They'll want to
put together their own unique travel experiences,
tap into inspiration from other travellers and
then share their own personal plans with friends.
That’s how they see the future of travel.
Here we've created a platform to share both our
stories and yours. What will travellers expect from
a personalised approach in the future? How can we
tread that fine line between becoming overpersonal and delivering a personalised experience?
Amadeus Corporate Social Responsibility
projects around the world
When searching online, we expect to get results
specifically around what we want. Search is about
personalisation, content, and how fast we get
responses. Searching online for travel is no different.
Amadeus provides travel web sites search technology
so that they can offer the information that travellers
are looking for. See how Amadeus is helping online
travel web sites and metasearch companies in North
America inspire and create demand on their sites.
Together we are creating the future of search
technology today.
eTRAVELi uses Amadeus to make
travel more personalised
The travel industry is in constant need to adapt to
the increasing demand for personalisation. The
way offers are presented, the need for instant
replies at any time of the day, and new ways to
search and book are affecting travel patterns.
Travel companies must evolve to give travellers
faster and more accurate answers so they can
create their own unique travel experiences.
eTRAVELi, in collaboration with Amadeus since
2000, has easily adapted to the changing needs
with accurate, instant and relevant information
to service their customers better.
Are you ready for
a personalised future?
Amadeus.net
Amadeus has launched a new consumer-facing
portal, amadeus.net, with the objective of learning
about travellers' behaviour and requirements.
Take a closer look at the potential of amadeus.net
The travellers of tomorrow will expect
to be in the driving seat.
Travelling to where they want, how they want,
staying where they want and doing exactly what
they want at the click of a button.
The question is, are we ready to accommodate
this demand for unique experiences?
Join us on a journey towards a personalised
future at
Let’s shape the future of travel
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Amadeus Bulletin Malaysia October 2014
Amadeus Bulletin Malaysia October 2014
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