1. shopping
2. retail

AGENDA AT A GLANCE
OCTOBER 7-8, 2014
Tuesday, October 7, 2014
9:30 am – 8:30 pm
Registration Open
10:00 am
Investing in Consumer Insights:
Customer Activity Repository (CAR) – Design Thinking Workshop
1:00 pm
Corporate Social Responsibility Activities
1:00 pm | Design Thinking Workshop Featuring B-Tech High School & STEM
2:30 pm | Store of the Future Contest with GENYOUth Foundation
4:30 pm
Women’s Leadership Activity & Reception
6:30 pm
Opening Night Reception & Innovation Showcase
South Foyer
Metropolitan
Norse
Metropolitan
Starlight
Wednesday, October 8, 2014
7:30 am – 6:30 pm
Innovation Showcase
7:30 am – 4:00 pm
Registration Open
8:00 am
Book Signing
Stephen Dubner, Author of Freakonomics & Think Like a Freak
9:00 am
KEYNOTES
South Foyer
Palm Foyer
Starlight
The New Reality of Retail: Simplify and Innovate
Pat Bakey, Executive Vice President, Global Retail, SAP
Innovation for Retailers: Transforming to Thrive in an Omnichannel
Environment
Matt Laukaitis, Senior Vice President and General Manager, U.S. Retail, SAP
Think Like a Freak: A Different Approach to Managing Data and People in the
Retail Industry
Stephen Dubner, Author of the international best-sellers Freakonomics,
Superfreakonomics, and Think Like a Freak
10:45 am
Break
11:00 am
Breakouts
Fashion & Department Stores
Metropolitan
Food, Drug, and Convenience Stores
Carnegie
General Merchandise & Hardlines
Norse
Breakout Track Keynote:
Brooks Brothers Group, Inc.
Breakout Track Keynote:
Brookshire Grocery Company
Breakout Track Keynote:
Hobby Lobby
AGENDA AT A GLANCE
OCTOBER 7-8, 2014
Wednesday, October 8, 2014 Continued
11:30 am
Lunch
Starlight
Meet Our Customers Lunch (For Retailers Only)
12:30 pm
Gramercy
Customer Panel
Optimizing the Consumer Experience Across Channels and Devices
Panel Moderator: Brian Kilcourse, Analyst, Retail System Research (RSR)
Starlight
Panel Members:
Mark Simmons, Vice President of Marketing and e-Commerce, Design Within Reach
Steve Fournier, Sr., Chief Customer Officer, Discount Tire Company
Andrea Weiss, Chief Executive Officer and Founder Retail Consulting Inc., and CoFounder of The O ALLIANCE, LLC
Charles Nicholls, Founder and Chief Strategy Officer, SeeWhy, now part of SAP
Pat Bakey, Executive Vice President, Global Retail, SAP
1:35 pm – 5:30 pm
Breakouts
Fashion & Department Stores
Metropolitan
Food, Drug, and Convenience Stores
Carnegie
General Merchandise & Hardlines
Norse
1:35 pm – 2:40 pm
SAP for Retail Road Map: Unlocking the
Value for Your Retail Organization
1:35 pm – 2:05 pm
Love’s Travel Stops: A Platform for Growth
1:35 pm – 2:05 pm
Customer Panel: Business Collaboration
Strategies in the Networked Economy
2:45 pm – 3:15 pm
Partner Roundtables
2:10 pm – 2:40 pm
BREAK
2:10 pm – 2:40 pm
Partner Roundtables
3:20 pm – 3:50 pm
BREAK
2:45 pm – 3:50 pm
SAP for Retail Road Map: Unlocking the
Value for Your Retail Organization
2:45 pm – 3:15 pm
Discount Tire: Hey, Who Moved the Front
of My Store?
3:55 pm – 4:25 pm
Customer Panel: A day in the Life of the
Marketing Executive
3:55 pm – 4:25 pm
Customer Panel: Demystifying the Customer Centric Supply Chain -- Moving
from Batch to Real Time
3:20 pm – 3:50 pm
BREAK
4:30 pm – 5:00 pm
Glasses.com: Fulfilling the Promise of
Optimized Omnichannel Inventory
4:30 pm – 5:00 pm
Grupo Merza: Omnichannel – From Strategy to Execution & Getting Closer to the
Customers
3:55 pm – 5:00 pm
SAP for Retail Road Map: Unlocking the
Value for Your Retail Organization
5:05 pm – 5:35 pm
Retail in the Big Leagues: Bringing Fan
Passion and Loyalty to Retail
5:05 pm – 5:35 pm
Customer Panel: Defining the Customer
of the Future
5:05 pm – 5:35 pm
Eldorado: Omnichannel – From Strategy
to Execution & Getting Closer to the
Customers
5:40
Closing Reception & Customer Awards
Starlight
AGENDA
TUESDAY, OCTOBER 7, 2014
INVESTING IN CONSUMER INSIGHTS:
CUSTOMER ACTIVITY REPOSITORY (CAR) – DESIGN
THINKING WORKSHOP
10:00 am – 1:00 pm | Metropolitan
For today’s retailers, the ability to centralize their data rather than
access it across multiple databases is more critical than ever. This
design thinking workshop features success stories on how customers used the SAP HANA® Customer Activity Repository rapid-deployment solution to cut costs, increase inventory visibility, and reduce software complexity. It also features solution overviews and
demonstrations. Join us for this educational workshop and learn
more about investing in consumer insights for your company.
WOMEN’S LEADERSHIP ACTIVITY & RECEPTION
4:30 pm – 6:00 pm | Metropolitan
CORPORATE SOCIAL ACTIVITY WITH B-TECH
1:00 pm – 2:30 pm | Norse
This design thinking session features our newest
partner, B-TECH, an early college business high
school that focuses on technology-based curriculum
for students who want to advance their careers in science, technology, engineering, and mathematics (STEM). The activity focuses on B-Tech’s ability to build bridges between the walls
of its shared school environment and its community in Queens, as
well as with retailers who can benefit from working with B-Tech in
preparing the tech workforce of the future.
Women’s Leadership Panel: How Changing Roles in Retail Will
Impact Female Organizational Leadership
Debbie Hauss, editor-in-chief of Retail TouchPoints, leads a discussion centered on its hot-off-the-press “Changing Roles in Retail”
survey, presented at SAP Retail Forum for the first time. The survey
focuses on the new approach retailers are taking to the executive
suite, including adding titles such as chief transformation officer or
chief customer officer. We drill down into a discussion about women’s leadership roles in today’s retail business environment as they
relate to the changing roles movement:
•• How will the progress we’ve made to date impact future roles for
women?
•• What are the challenges women leaders will face moving forward
as retail organizations seek to tap into innovation and a more
customer-centric focus?
•• What can women executives do to help achieve their goals of acquiring more significant leadership roles in their organizations?
CORPORATE SOCIAL ACTIVITY WITH GENYOUTH
2:30 pm – 4:00 pm | Norse
As a nonprofit arm of the NFL and a partner of SAP,
GENYOUth Foundation is on a mission to inspire and
educate youth to improve their nutritional habits and
increase physical activity. During this activity, the students give live
pitches on their vision of the retail store of the future for health and
wellness. Delivering these pitches through the perspective of a retailer, the students guide you through the store of the future and
how retailers will engage with their customers in store, online, and
via mobile 10+ years from now. Participants then have an opportunity to coach the students through their pitches and provide feedback on their creative vision, as well on how they can build realistic
next steps and apply their entrepreneurship skills to make their vision a reality.
Opening Remarks: SAP’s Network for Executive Women in Retail
& Consumer Goods (NEW) Sponsorship & Retail Business Women’s Network (BWN) Launch
Lori Mitchell-Keller, Senior Vice President and Global Head, SAP
NEW Report on Women 2020: The Future of Women’s Leadership
in Retail and Consumer Goods
Lisa Walsh, Senior Vice President, Sales, PepsiCo – NEW board
member
Panel members:
•• Lori Mitchell-Keller, Senior Vice President and Head of Global
Retail IBU
•• Lisa Walsh, Senior Vice President, Sales, PepsiCo – NEW board
member
•• Alexandra Wilkis Wilson, Co-Founder and CEO, GLAMSQUAD and
Co-Founder and Strategic Advisor, Gilt Groupe
•• Mary Pytko, Executive Vice President, Global Human Resources,
Brooks Brothers Group Inc.
OPENING NIGHT RECEPTION & INNOVATION SHOWCASE
6:30 pm – 9:00 pm | Starlight
Enjoy hors d’oeuvres, drinks, and networking at our SAP Retail Forum Opening Night Reception. Plus be sure to visit our Innovation
Showcase and sample our tasty signature drink of the evening, the
Absolut Blue Souvenir.
11
AGENDA
WEDNESDAY, OCTOBER 8, 2014
FASHION & DEPARTMENT STORE BREAKOUT
SESSION TRACK
METROPOLITAN
BROOKS BROTHERS: KEEPING UP WITH THE SPEED OF
FASHION IN AN OMNICHANNEL MARKETPLACE
11:00 am – 11:30 am
Panel Moderator: Debbie Hauss, Editor-in-Chief, RetailTouchPoints
Customer Panel Members: Sahal Laher, Executive Vice President
and Chief Information Officer, Brooks Brothers Group, Inc.
As “omnichannel” places more demands on all retailers, the fastmoving fashion industry must be particularly diligent in order to
keep up. During this keynote, Sahal Laher from Brooks Brothers
shares his insights on how fashion retailers can deliver successful
omnichannel strategies – from inventory to e-commerce, social
media, mobile technology, and more.
SAP® FOR RETAIL SOLUTIONS ROAD MAP: UNLOCKING THE
VALUE FOR YOUR RETAIL ORGANIZATION
1:35 pm – 2:40 pm
Lori Mitchell Keller, Senior Vice President and Head of Global Retail
Industry Business Unit, SAP
Lori Mitchell-Keller presents an overview of the retail-relevant solution enhancements and innovations that SAP has recently released
and offers deeper insight into what’s planned for the future. Lori
places special emphasis on the newest innovations such as the
SAP Customer Activity Repository application and how the SAP
HANA platform is enhancing existing solutions and offering new
value to retailers. With this overview, you can plan and prioritize the
initiatives that align to your overall business improvement goals
and better understand what investments to consider in your own
road map.
PARTNER ROUNDTABLE: OMNICHANNEL & BUSINESS INTELLIGENCE WITH COGNIZANT/HORTONWORKS
2:45 pm – 3:15 pm | Starlight
Smart information management is foundational to successful omnichannel strategies. It is business intelligence (BI) that enables retailers to gather and analyze the data they need for a consistent
customer experience across all channels. Discuss how use cases
related to ”golden customer record,” click stream analytics, lifetime
customer value, and more can benefit your organization, extending
the value of SAP for Retail solutions and SAP HANA.
PARTNER ROUNDTABLE: CUSTOMER ENGAGEMENT INTELLIGENCE – INCORPORATING A CONSUMER FOCUS IN YOUR
MARKETING STRATEGY WITH APPLEXUS TECHNOLOGIES
2:45 pm – 3:15 pm | Starlight
Sam Mathew, Chef Executive Officer and President, Applexus
Technologies
Customer data is in plenty – thanks to social media, blogs, CRM,
front-office/back-office interactions, and much more. But what
does it mean to your business? Sam leads the discussion on how
taking customer data to your sales and marketing teams can help
create compelling engagements strategies to win qualified customers. Join this roundtable to learn how to effectively discover your
shoppers and deliver relevant offers, increase conversion rates and
visits, and improve the customer experience and campaign
effectiveness.
PARTNER ROUNDTABLE WITH THE CHILDREN’S PLACE:
THE CHILDREN’S PLACE TRANSFORMATION WITH SAP SOFTWARE
2:45 pm – 3:15 pm | Starlight
Deloitte Consulting LLP
The Children’s Place is using SAP software as a foundation of its
transformation road map. Hear more about what the company has
learned along the way and the opportunities it has exposed to
maintain market leadership.
BREAK
3:20 pm – 3:50 pm
CUSTOMER PANEL: A DAY IN THE LIFE OF THE MARKETING
EXECUTIVE
3:55 pm – 4:25 pm
Panel Moderator: Debbie Hauss, Editor-in-Chief, Retail
TouchPoints
Customer Panel Members: Mark Simmons, Vice President of
Marketing and e-Commerce, Design Within Reach; Jan Cantler,
Director, Database and CRM, Brooks Brothers Group Inc.; Charles
Nicholls, Founder and Chief Strategy officer of SeeWhy
The role of Marketing continues to evolve as retail organizations
determine how to move forward with omnichannel strategies. Particularly in the design arena, executives must stay on top of a fastmoving industry in a quickly changing marketplace. Panelists share
best practices and lessons learned regarding their own experiences
and business transformations.
13
AGENDA
WEDNESDAY, OCTOBER 8, 2014
FASHION & DEPARTMENT STORE BREAKOUT
SESSION TRACK (continued)
METROPOLITAN
GLASSES.COM: FULFILLING THE PROMISE OF OPTIMIZED
OMNICHANNEL INVENTORY
4:30 pm – 5:00 pm
Sebastien DePreneuf, Vice President of IT and Chef Information
Officer, Glasses.com at Luxottica Group
Fashion brands need to be able to create fashion faster, while building an adaptable global business, leading to increased revenues,
margin, and efficiency. With the SAP Fashion Management application in place, Luxottica can share master data, global inventory, and
processes across the organization. Learn how Luxottica is taking
the lead on best-in-class omnichannel fulfillment.
RETAIL IN THE BIG LEAGUES: BRINGING FAN PASSION AND
LOYALTY TO RETAIL
5:05 pm – 5:35 pm
Bob Many, Vice President, Platform Solutions Group, SAP;
Jim Fields, Vice President, Customer Experience Marketing, SAP
The sports industry has more in common with the retail industry
than you might imagine. Sports enterprises understand what it
takes to turn consumers into passionate fans of a brand. Today, the
industry’s best run enterprises are leveraging Big Data insights to
power a new class of personalized, immersive experiences – delivered on fans’ mobile devices, online, and in the stadium – to bring
fans closer to the action than ever before. Beyond fan engagement,
teams are leveraging Money Ball-inspired insights to drive on-field
performance and optimize business practices. Join us to learn how
retailers can leverage the “innovation league” to create immersive
experiences for their fans and optimize their game plan.
FOOD, DRUG, AND CONVENIENCE STORE
BREAKOUT SESSION TRACK
CARNEGIE
BROOKSHIRE GROCERY COMPANY: THE ULTIMATE
CUSTOMER EXPERIENCE – FOLLOW THE DATA
11:00 am – 11:30 am
Cindy Murphy, Director of Corporate Systems, Brookshire Grocery
Company
Brian Cederborg, VP Merchandising and Marketing Practice, /N
SPRO
How do you create an experience so compelling that customers literally drive past the competition to shop with you? The first step is
to know your customers like never before. Whether they shop in
store only or leverage online and mobile channels to engage with
you, the data streams they create throughout their shopping journey can reveal a gold-mine of insights on how you can best deliver
the experience they want and need.
LOVE’S TRAVEL STOPS: A PLATFORM FOR GROWTH
1:35 pm – 2:05 pm
Daniel Parkhurst, IT Service Delivery Manager, Love’s Travel Stops;
Ronda Walzer, Senior Manager, Love’s Travel Stops; Nona Cusick,
Vice President, Consumer Products, Retail & Distribution,
Capgemini
Love’s Project Unite aims to streamline and incorporate its disparate applications into a single platform for growth. Hear how the
implementation of SAP for Finance solutions, using SAP Business
Suite powered by SAP HANA, call center functionality of the SAP
Customer Relationship Management (SAP CRM)application, and
the SAP Cloud for Customer solution is helping the company to
standardize processes, increase efficiency, and improve decision
making with enhanced insights into its business.
BREAK
2:10 pm – 2:40 pm
SAP FOR RETAIL ROAD MAP: UNLOCKING THE VALUE FOR YOUR
RETAIL ORGANIZATION
2:45 pm – 3:50 pm
Lori Mitchell Keller, Senior Vice President and Head of Global Retail
Industry Business Unit, SAP
Lori Mitchell-Keller presents an overview of the retail-relevant solution enhancements and innovations that SAP has recently released
and offers deeper insight into what’s planned for the future. Lori
places special emphasis on the newest innovations such as SAP
Customer Activity Repository and how SAP HANA is enhancing existing solutions and offering new value to retailers. With this overview, you can plan and prioritize the initiatives that align to your
overall business improvement goals and better understand what
investments to consider in your own road map.
CUSTOMER PANEL: DEMYSTIFYING THE CUSTOMERCENTRIC SUPPLY CHAIN – MOVING FROM BATCH TO REAL
TIME
3:55 pm – 4:25 pm
Panel Moderator: Randy Evins, Senior Principal, Industry Value
Engineering, SAP
Customer Panel Members: Jonson Chen, CEO, Tawa Supermarket
Inc.; Mike Odell, CIO, Raley’s Family of Fine Stores
In a customer-focused sales environment, your supply chain strategy must be as agile as your customers are, if not more. Batch and
push scenarios don’t have the customer at their center and can’t
respond to your customer’s expectations of “when I want it, how I
want it, and where I want it.” Real-time inventory and customercentric supply chain are two of the key needs of the food and drug
business in 2015 and beyond.
GRUPO MERZA: OMNICHANNEL – FROM STRATEGY TO EXECUTION & GETTING CLOSER TO THE CUSTOMERS
4:30 pm – 5:00 pm
Panel Moderator: Brian Kilcourse, Analyst, Retail Systems Research
Customer Panel Member: Alfonso Cedillo, Chief Information Officer,
Grupo Merza
Founded in 1948, Grupo Merza, one of the largest retail companies
in Mexico, is focused on the distribution and marketing of groceries. The group employs over 4,500 people, with operations in 27
Mexican states through 146 supermarkets and 17 wholesale stores.
To improve the management of high volumes of data, Grupo Merza
has deployed SAP HANA in their national network. Grupo Merza
uses SAP Sales Analysis for Retail powered by SAP HANA, SAP‘s
in-memory computing platform. The solution delivers prebuilt data
models, key performance indicators (KPIs), and role-specific Web/
mobile dashboards and reports to provide retailers with real-time
understanding of marketing, merchandising and store operations.
Using SAP HANA, Grupo Merza has reduced the time to process information reports by 70%. Attend this session to learn more about
how Grupo Merza is managing their business with SAP solutions.
application to be used in both stand-in and connected states. In
this session, the company outlines the new tools’ features and
some of the pros and cons discovered along the way. A 15-minute
Q&A session follows the 15-minute presentation.
CUSTOMER PANEL: DEFINING THE CUSTOMER OF THE FUTURE
– INTRODUCING MEL, TIM, MARSHA, AND GORDON
5:05 pm – 5:35 pm
Panel Moderator: Randy Evins, Senior Principal, Industry Value
Engineering, SAP
Customer Panel Members: Patrick J. Walsh Vice President, Supply
Chain and Chief Business Development Officer, Food Marketing
Institute (FMI); Sabina Saksena, Managing Director – Retail and
CPG, Pricewaterhouse Coopers LLC
How will food and drug retailing change over the next 5 to 10 years?
One major change will be the clientele you serve. Your selling environment will need to adapt to and serve an incredibly diverse set of
demographics – from millennials to traditionalists. Join FMI for a
review of the traits and expectations of four key customer segments in your grocery future.
PARTNER ROUNDTABLE: COMPETITOR PRICING WITH TATA
CONSULTANCY SERVICES
2:10 pm – 2:40 pm | Starlight
The proliferation of smart devices that allow consumers to research, compare, and order products online has changed the retail
game. Customers are increasingly gravitating toward retailers who
offer the greatest value for the money with maximum convenience.
In this retail landscape, pricing emerges as the biggest game
changer, drawing consumers into a sale. For retailers to address the
risk of decline in sales, it is imperative to monitor and respond to
changing competitive prices in real time. Companies need to adopt
a seamless pricing regime that leverages information technology
and helps them plan, monitor, and execute price changes – within
the constraints of the existing or reduced workforce.
GENERAL MERCHANDISE & HARDLINES
BREAKOUT SESSION TRACK
NORSE
HOBBY LOBBY’S MOBILITY JOURNEY
11:00 am – 11:30 am
Jeanne Cotter, Vice President and CIO, Hobby Lobby Stores Inc.;
Keith Bennett, Vice President, Applications & Technology, Hobby
Lobby Stores Inc.
Come and hear the lessons learned from the roll out and upgrades
of the in-store mobile solution used by store associates for ordering and customer support. Learn about the upgrade of 10,000 devices for mobile solutions from SAP, iOS upgrades, and new code
deployments nationwide using the SAP Afaria® mobile device management solution. In addition, Hobby Lobby is rolling out the next
CUSTOMER PANEL: BUSINESS COLLABORATION STRATEGIES
IN THE NETWORKED ECONOMY
1:35 pm – 2:05 pm
Panel Moderator: Jeff Mehalek, Vice President, Procurement Retail
Sales, US, SAP
Customer Panel Members: Natasha Pendell, Director of Strategic
Sourcing & Procurement, Dollar Tree Inc.; Jarrod McAdoo, Senior
Manager, Procurement Operations, American Eagle Outfitters
Consumers have been participating in the networked economy
through e-commerce Web sites and social channels for many
years. It’s now time for all retailers to do the same. With a business
commerce network in place, retailers like Dollar Tree and American
Eagle Outfitters are able to collaborate with partners, peers, and
prospects around the globe. Find out how to get on the networked
economy bandwagon in this session.
PARTNER ROUNDTABLE WITH ADIDAS: MANAGE THE COMPLETE CHANNEL-RETAIL PROCESS LIFECYCLE AND IMPROVE
THE CUSTOMER SHOPPING EXPERIENCE WITH THE SAP
POINT-OF-SALE APPLICATION BY GK
2:10 pm – 2:40 pm | Starlight
Michael Voegele, Senior Vice President Global IT – Sales, Adidas
Group
PARTNER ROUNDTABLE: LEAD WITH MOBILE & MOTOROLA
SOLUTIONS INC.
2:10 pm – 2:40 pm | Starlight
Motorola Solutions and SAP jointly create solutions for mobile
business that are powered by SAP Mobile platform and based on
Motorola Solutions’ robust technical infrastructure and suite of
mobile devices. Since 2004, Motorola Solutions and SAP have collaborated to help ensure that SAP applications and Motorola mobile solutions work together to provide maximum value.
15
AGENDA
WEDNESDAY, OCTOBER 8, 2014
GENERAL MERCHANDISE & HARDLINES
BREAKOUT SESSION TRACK (continued)
NORSE
PARTNER ROUNDTABLE: DISCUSS SEAMLESS CONNECTIVITY
BETWEEN BRANCH & INDEPENDENT LOCATIONS WITH HUAWEI
TECHNOLOGIES CO., LTD.
2:10 pm – 2:40 pm | Starlight
Discuss how to reduce your capital expenditure on networking
hardware, while adding more robust and real-time access to your
back office, using a high-performance, low-cost solution – with the
lowest TCO and the highest level of support – from Huawei.
DISCOUNT TIRE: HEY, WHO MOVED THE FRONT
OF MY STORE?
2:45 pm – 3:15 pm
Steve Fournier, Jr., Vice President, Omni-commerce,
Discount Tire Inc.
Jason Goldberg, Vice President, Strategy, Razorfish
The always-on consumer has been a major disrupter to retail.
Today, the omnichannel consumer‘s first step on the shopping
journey is much more likely to be on a smartphone than in a store.
This is not only a great opportunity, but also a significant challenge
for retailers that built their brands based on amazing in-store experiences. This session explores the challenges and opportunities
that confront retailers as they adapt to cater to the evolving consumer. The session features a case study from Steve Fournier, Jr.,
Vice President, Omni-commerce, at Discount Tire, as the company
undertakes its digital transformation with hybris, an SAP company,
as well as insights from one of Razorfish’s best-known commerce
strategists, Jason “Retailgeek” Goldberg.
BREAK
3:20 pm – 3:50 pm
SAP FOR RETAIL ROAD MAP: UNLOCKING THE VALUE FOR YOUR
RETAIL ORGANIZATION
3:50 pm – 5:00 pm
Lori Mitchell Keller, Senior Vice President and Head of Global Retail
Industry Business Unit, SAP
Lori Mitchell-Keller presents an overview of the retail-relevant
solution enhancements and innovations that SAP has recently released and offers deeper insight into what’s planned for the future.
Lori places special emphasis on the newest innovations such as SAP
Customer Activity Repository and how SAP HANA is enhancing existing solutions and offering new value to retailers. With this overview,
you can plan and prioritize the initiatives that align to your overall
business improvement goals and better understand what investments to consider in your own road map.
ELDORADO: OMNICHANNEL – FROM STRATEGY TO
EXECUTION & GETTING CLOSER TO THE CUSTOMERS
5:05 pm – 5:35 pm
Panel Moderator: Brian Kilcourse, Analyst, Retail Systems
Research
Customer Panel Members: Fabricio Granja, Vice President for IT &
Projects, Eldorado LLC
Eldorado, one of the five largest retailers in Europe, has over 700
stores throughout Russia, including 250 franchise stores, and a large
online presence. The company is the largest consumer electronics
and domestic appliances retailer in Russia. It focuses on innovations
in the consumer shopping experience and customer service. Join this
session to learn how Eldorado went from omnichannel strategy to
execution.
Join your peers at the SAP Forum social by following us on Twitter (@sap_retail)
and tweeting with #SAPRF14.
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