+44(0)113 328 0999 [email protected] Case Study: Software Localization smartword helps Purple go global! The Challenge Purple WiFi is the leading provider of free guest WiFi hotspot software. Purple WiFi needed to localize 170,000 software strings into 18 languages so that it could continue to drive its Overseas growth. Quality and Speed were both critical as 60% of Purple WiFi’s revenues come from its Overseas business. The Purple WiFi system gives businesses access to detailed analytics, providing real-time customer data and insight. The Solution The platform also provides businesses with brand new WiFi marketing opportunities. By collecting data about individuals, businesses can identify and segment their audience, create tailor-made campaigns and drive customer loyalty, repeat custom and sales. The smartword linguist management team set about identifying linguists with the right skill sets for the job. Technical understanding and an appreciation of the context were both key to ensuring High Quality localization output. Ground-breaking presence analytics technology means that venues can fully understand their customers in the same way as the online world. Venues can identify new or repeat customers, footfall by hour, most loyal customers and many more insights regardless of whether users connect to the network. Two linguists were selected per language. This helped to increase Quality further with the first linguist localizing the software strings and the second proofreading the output. In an effort to grow the business, Purple WiFi has expanded into 18 non-English speaking markets. The platform and the presence analytics software needed to be translated and required technical translation support from the UK’s leading language services provider, smartword. For more, see www.purplewifi.com smartword’s Project Management team set up a highly efficient translation workflow to minimise turnaround time. This meant that the localized software strings could be delivered back to Purple WiFi quickly and without delay. The Result smartword delivered the localized software strings back to Purple WiFi in only 3 weeks. The quick turnaround and High Quality allowed Purple WiFi to continue to expand its business in overseas markets which are so vital to its business model. Overseas sales are expected to drive the business going forward as Purple WiFi gets installed in more countries. Currently 60% of our venues are outside the UK. It was therefore very important to find a translation service that could not only meet our expectations, but exceed them. We were delighted with the service provided by smartword and we would certainly use them again for future translation projects. Gavin Wheeldon, CEO, Purple WiFi