Oakland
Serving Readers and Advertisers ...
The Best
of Oakland
2014
Oakland
Magazine
Media Kit
Oakland Magazine
• ALAMEDA MAGAZINE • EAST BAY MEDICAL GUIDE • THE EAST BAY MONTHLY
Our Editorial Content Appeals to Readers
We publish a premium magazine nine
times a year, filled with meaningful
content that speaks to the people you
want to reach by discussing:
Our diverse and affluent readers
receive:
• Targeted information to make
educated decisions about purchasing
a wide range of high-quality
products and services.
•The exceptional beauty, history,
quality of life, and ethnic diversity
of Oakland communities through its
people, places, and events.
•The joy of East Bay communities
where families choose to live, work,
and shop, including also Berkeley,
Alameda, Albany, Emeryville, and Piedmont.
• Articles on vital issues such
as politics, development, the
environment, health, food, dining,
home design, arts and culture,
and travel that complement their
lifestyles and life stages.
magazine coverage
REPORTER Our front-of-the-book section
highlights quick hits, fun facts, and information
about Oakland and environs while spotlighting
Oakland-made products, trivia, and newsmaking personalities.
Departments Check out articles on Oakland
and East Bay culture, events, entertainment,
people, places, and things.
Features Our articles inform, entertain, and
inspire with coverage of general lifestyle
issues—the arts, education, health, fitness,
homes, architecture, families, recreation,
dining, and entertainment.
EPICURE Our dining section delivers critical
restaurant reviews, the latest on food trends
and wine and spirits, and a dining guide
boasting capsules of more than 75 must-visit
area restaurants.
Calendar Learn what to do and when to do
it in this comprehensive listing of East Bay
activities, from the arts, classes, and lectures to
the latest sporting events.
Snapshots Meet Oakland’s movers
and shakers and society denizens in our
society pages.
Special
Publications
Both standalone and ridealong special
publications
offer easy-touse resource
guides.
1305 Franklin St., Suite 501 • Oakland, CA 94612 • phone 510-238-9101 • fax 510-238-9163 • [email protected]
OaklandMagazine.com • AlamedaMagazine.com • EastBayMedicalGuide.com • TheMonthly.com
Oakland Magazine
• ALAMEDA MAGAZINE • EAST BAY MEDICAL GUIDE • THE EAST BAY MONTHLY
Those Readers Are Highly Desirable Consumers
A readership survey by the Circulation Verification Council described a very exclusive audience.
Survey Results
1. Do you frequently purchase products or
services from ads seen in Oakland Magazine?
4. What category best describes your combined
annual household income for last year?
YES 60%
NO40%
Magazine
Overall
Readers Market
2. Do you have a paid daily newspaper delivered
to your home five or more days a week?
NO65%
YES 35%
3. Which of the following purchases
are you planning during the next
twelve months?
96%
Women's Apparel
80%
Men's Apparel
80%
Dining & Entertainment
75%
Furniture/Home Furnishings
70%
Tax Advisor/Services
63%
Home Improvement/Supplies
57%
Florist/Gift Shop
55% Vacations/Travel
50%
Lawn & Garden
48%
Athletic & Sports Equipment
39% Jewelry
35% Television/Electronics
34%
Automobile Accessories
(tires, brakes & service)
23% Automobiles
22%
Major Home Appliance
21% Carpet/Flooring
10%
Home Computers
5%
Real Estate
30%
15%
15%
10%
4%
11%
7%
15%
27%
31%
$75,000 - $99,999
Over $100,000
$50,000 - $74,999
$25,001 - $49,999
Under $25,000
5. What is the highest level of education
you have obtained?
Magazine
Overall
Readers Market
39%
38%
15%
8%
0%
22%
27%
10%
25%
16%
Graduated From College
Some College
Completed Post Graduate
Graduated From High School
Some High School or Less
6. Please select the category that
best describes your age.
Magazine
Overall
Readers Market
1%
10%
32%
28%
29%
11%
19%
24%
18%
28%
18 - 24
25 - 34
35 - 44
45 - 54
55 years or older
As of March 31, 2007
1305 Franklin St., Suite 501 • Oakland, CA 94612 • phone 510-238-9101 • fax 510-238-9163 • [email protected]
OaklandMagazine.com • AlamedaMagazine.com • EastBayMedicalGuide.com • TheMonthly.com
Oakland Magazine
• ALAMEDA MAGAZINE • EAST BAY MEDICAL GUIDE • THE EAST BAY MONTHLY
We Reach Them With Very Targeted Circulation
readership at a glance
Total Readers Per Issue:
Guaranteed Circulation:
Oakland Circulation: 11,000
Alameda Circulation: 9,000
65,000+ 20,000*
*3.25 readers per edition. Data from 2010 CVC reader survey.
Oakland and Alameda magazines are
distinct editions of a single publication.
Our combined circulation in Oakland,
Berkeley and Alameda is significantly
larger than that of any other city
magazine. We target an audience of
highly desirable consumers through a
variety of print and online channels.
PRINT DISTRIBUTION
Subscribers and Requesters
Oakland and Alameda magazine
subscribers are affluent and educated
adults who want guidance on where
to eat, shop, play and live. Our
requesters live in affluent inner East
Bay neighborhoods including the
Berkeley Hills, Claremont, Fernside,
Glenview, Gold Coast, Harbor Bay Isle,
Hiller Highlands, Jack London Square,
Kensington, Montclair, Piedmont,
Rockridge, Trestle Glen, (partial list).
Issues, Farley’s, Pegasus Books,
Spectator Books, Walden Pond
(partial list).
Hotels: Bancroft Hotel, Best Western (2),
Claremont Resort and Spa, Executive
Inn & Suites, Extended Stay America
(3), Hampton Inn, Hilton (4), Holiday
Inn (2), Hotel Durant, Hyatt, Marina
Inn, Marriott (4, including City Center),
Shattuck Hotel, Sheraton, Washington
Inn, Waterfront Hotel (partial list).
Other: Locations include airports
(Oakland International Airport,
Kaiser Air), arts institutions (Oakland
Museum, Freight & Salvage, etc.), civic
destinations (Oakland City Center,
chambers of commerce, Port of Oakland,
Visit Oakland, etc.) and other businesses
and retailers.
Targeted Circulation
Grocery Stores: Berkeley Bowl, Encinal
Market, Farmer Joe’s, Piedmont Grocery,
Safeway, Village Market, Whole Foods
(partial list).
Waiting Rooms and Professional Offices:
We blanket locations where each issue
will be seen by dozens of readers,
including auto dealers, banks, dentist’s
and doctor’s offices, health clubs,
hospitals, medical labs, salons, and
veterinarians.
Book Stores & Newsstands: Barnes &
Noble, Books Inc., DeLauer’s, Diesel,
New Residents: Every month several
hundred copies reach brand new
Stores, Businesses & Hotels
residents of the East Bay through
our real estate distribution network.
Magazine launch parties
We distribute copies of each new
issue at our regular launch parties for
advertisers and other special guests.
Community events and partnerships
We distribute complimentary copies
of unsold back issues through special
events such as Art + Soul, Park Street
Spring Festival, Park Street Art & Wine
Faire, and Pedalfest (partial list.)
ONLINE DISTRIBUTION
Web site
More than 25,000 people visit
AlamedaMagazine.com and
OaklandMagazine.com during a
typical month. Both sites will soon be
completely redesigned.
E-newsletters
Our database contains more than 6,000
names, and is growing.
Digital Edition
Readers also see your ad via our digital
editions, which display an online replica
of our print publications.
1305 Franklin St., Suite 501 • Oakland, CA 94612 • phone 510-238-9101 • fax 510-238-9163 • [email protected]
OaklandMagazine.com • AlamedaMagazine.com • EastBayMedicalGuide.com • TheMonthly.com
Oakland Magazine
• ALAMEDA MAGAZINE • EAST BAY MEDICAL GUIDE • THE EAST BAY MONTHLY
By Speaking to Them You Can Grow Your Business
•Our magazine reaches
the active, the involved,
the opinion makers.
These people are frequent
readers of magazines and
light viewers of television
and are far more likely
to attend events outside
the home. They entertain
friends and relatives more
often and give more
parties. They are educated
and tend to be more
involved in the community.
Oakland Magazine and
Alameda Magazine readers
are corporate decision
makers, with 75 percent in
professional or managerial
positions.
•Our magazine is a credible
advertising medium.
Magazines are the most personal and relevant
of mediums. Consumers are more likely to pay
attention to an ad appearing in one of their
favorite magazines than on their favorite TV shows
or websites. More consumers report that they
purchase products as a direct result of magazine
advertising than any other medium measured.*
•Magazines are tangible
and provide vast exposure.
Readers pick up a copy at their convenience and
spend as long as they like with a story or an ad.
Readers can turn back to re-read something, clip
a coupon, or pass their copy along to a friend.
Oakland Magazine and Alameda Magazine
readers refer to the magazine an average of three
times per month.
• Our magazine provides
a very attractive
showcase for quality
products and services.
Excellent writing,
photography, and
illustrations provide an
attractive package in which
to present a message.
High-quality paper and
eye-catching colors provide
unparalleled advertising
reproduction.
• Our magazine ads
are strong sales and
merchandising tools.
They can be used as dealer
handouts, direct mail pieces,
or display cards at point
of purchase. An ad can still be very useful
long after it appears on the page of
a magazine.
•Magazines have shelf life.
Whether gracing the coffee table, providing
entertainment in waiting rooms or stacked on
the shelf, magazines enjoy extended shelf life
—even after the next issue arrives.
•Our magazine provides information.
While magazines are entertaining, the main
product is most often in-depth information.
They function as tangible, enduring friends
and counselors. This very personal one-to-one
relationship between the magazine and the
reader enhances the receptivity to the
advertiser’s message.
* Media Choices 2000, Erdos & Morgan
1305 Franklin St., Suite 501 • Oakland, CA 94612 • phone 510-238-9101 • fax 510-238-9163 • [email protected]
OaklandMagazine.com • AlamedaMagazine.com • EastBayMedicalGuide.com • TheMonthly.com
Oakland Magazine
• ALAMEDA MAGAZINE • EAST BAY MEDICAL GUIDE • THE EAST BAY MONTHLY
We Publish Our Magazine Nine Times a Year
Issue
Editorial ThemeSpecial Ad Sections
Production Ads
Camera-Ready
Published
Jan./Feb.Development
Education Profiles Nov. 22
Dec. 2
Jan. 3
MarchFood
Senior Services
Jan. 24
Jan. 31
Feb. 27
Event Planning & Wedding Profiles
Feb. 21
Feb. 28
March 27
Schools and Education Profiles March 21
Mar. 28
Apr. 30
May 23
May 30
July 1
July 18
July 25
Aug. 29
April
Neighborhoods
& Real Estate
May/JuneEducation
July/August
Best of Oakland
& the East Bay
SeptemberHome & Design
Home Resource Guide
Schools and Education Profiles
October
Best Doctors &
East Bay Medical Guide
Medical Profiles
Aug. 22
Aug. 29
Oct. 1
November
Bars & Nightlife
Holiday Gift Guide Sept. 19
Sep. 26
Oct. 31
December
Retail & Local Products
Holiday Gift Guide
Oct. 17
Oct. 24
Nov. 26
IN EVERY ISSUE
REPORTER News, profiles, politics, trend pieces and short items.
CONNOISSEUR Shopping, home design, real estate and travel.
EPICURE Restaurant reviews, cocktails, seasonal ingredients, hidden culinary
gems, and the East Bay's most authoritative print Dining Guide.
CURATOR Arts and culture, including music, film, visual arts, and books.
CALENDAR What to do and when to do it.
Content is subject to change.
1305 Franklin St., Suite 501 • Oakland, CA 94612 • phone 510-238-9101 • fax 510-238-9163 • [email protected]
OaklandMagazine.com • AlamedaMagazine.com • EastBayMedicalGuide.com • TheMonthly.com
Oakland Magazine
• ALAMEDA MAGAZINE • EAST BAY MEDICAL GUIDE • THE EAST BAY MONTHLY
Repetition Yields the Most Effective Advertising
• The greatest benefit of an annual advertising program is
increasing your sales. Targeting more than 65,000 of your best
prospects with frequency and consistency will do just that.
• Annual advertisers receive our lowest advertising rates.
• You are guaranteed a frozen rate for the duration of your
program even if a general rate increase takes place.
• You receive free creative design assistance on ads. • You will have an ad campaign that is working for you every day
of the year. Our subscribers indicate that in addition to reading
each issue thoroughly, they refer back to it frequently.
• You receive many value-added opportunities and/or discounted
rates in special issues or sections of the Oakland Magazine and
Alameda Magazine and our other special publications.
1305 Franklin St., Suite 501 • Oakland, CA 94612 • phone 510-238-9101 • fax 510-238-9163 • [email protected]
OaklandMagazine.com • AlamedaMagazine.com • EastBayMedicalGuide.com • TheMonthly.com
Oakland Magazine
• ALAMEDA MAGAZINE • EAST BAY MEDICAL GUIDE • THE EAST BAY MONTHLY
Digital File Submission Requirements
Magazine
Specifications
Magazine trim size
9” x 10.875”
Printing
Web offset, perfect binding
Camera Ready Art (CRA) Submissions
• PDF* file at 300 dpi (see “Accepted CRA File Format” under Prepress Guidelines)
• For accurate color, proofs can be provided. Only SWOP proofs will guarantee a color
match. Laser or inkjet output is not acceptable for color-match guarantee.
• Email or upload files to our FTP site.
*Native files accepted, but not preferred (see “Accepted Native File Formats” under Prepress Guidelines)
Photo & Logo Submissions
Ad Sizes
FP bleed:
9.5” x 11.375”
(trim size: 9” x 10.875”)
For safety, keep live matter .25”
from trim edges.
• Photos should be tiff* format at 300 dpi in cmyk or grayscale. Maximum ink
density should not exceed 320 percent. (72‑dpi is not acceptable for any artwork.
Do not use a screen shot or low-resolution image downloaded from a website.)
• Logos should be in Illustator eps format.
• Microsoft Word format documents are not recommended.
• E-mail artwork to [email protected]
FP: 8.125” x 9.8611”
2/3:
4.945” x 9.725”
HPV:
4.945” x 7.275”
FTP Site Instructions
HPH:
7.5” x 4.8”
• Using FTP client software, log on to: FTP.SiteGround117.com
Username: [email protected] • Password: oakads2014
1/3SQ:
4.945” x 4.8
• Place files in a folder with “Advertiser Name” and upload.
1/3V:
2.39” x 9.725”
• Send e-mail to [email protected] letting us know files have been
uploaded to the FTP site.
1/6V:
2.39” x 4.8”
1/6H:
4.945” x 2.35”
RG/SG:
3.5” x 2.92”
(photo: 1.87”x 2.92”)
*jpeg format accepted, but not preferred
Email/Mail Submissions
• Files, not exceeding 8MB, may be sent via email to: [email protected]
• Color proofs and files on CD may be delivered or mailed to:
Telegraph Media, 1305 Franklin St., Suite 501, Oakland, CA 94612.
PREpress Guidelines
Accepted Native
File Formats
Accepted CRA
File Format
InDesign (CS5)
Illustrator (CS5)
Pressoptimized
PDF
PhotoShop (CS5)
•Mac platform only
•Include all fonts and support files
•CMYK or grayscale
• CMYK or grayscale (No spot or PMS colors)
• Embed all fonts
• Accurate bleed for full page bleed ads
• 300 dpi resolution
(see ad sizes)
1305 Franklin St., Suite 501 • Oakland, CA 94612 • phone 510-238-9101 • fax 510-238-9163 • [email protected]
OaklandMagazine.com • AlamedaMagazine.com • EastBayMedicalGuide.com • TheMonthly.com