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World‘s Luxury Guide
Mediadata
DIGITAL MEDIA WELT-Group
World‘s Luxury Guide
Mediadata
1. World‘s Luxury Guide
2. World‘s Luxury Guide introduces itself
a. Overview DIE WELT
b. World‘s Luxury Guide: concept, market reach and target group
3. Advertising formats and special package-offers
4. Advertorials
5. Prices/Contacts
2
World's Luxury Guide Mediadata
Media for people with style
consciousness
Overview
3
World's Luxury Guide Mediadata
Editorial Concept
The international Premium Lifestyle Guide
World’s Luxury Guide – presented in both
German and English language versions – is
the Internet’s leading source of information
for people who enjoy the better (and indeed
the best) things in life.
With 1.078.747 Page Impressions* and over
3000 articles online, World’s Luxury Guide is
the largest and most comprehensive luxury
website on the Internet. The guide offers a high
quality, wide ranging and ultimately unique
platform for premium brands and is organised
into the following categories:
* Source: own survey Axel Springer AG, IVW October 2014
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World's Luxury Guide Mediadata
Eating&Drinking
Fashion
Travel
Motor (Cars, Jets etc.)
Social Demographics
The Premium Lifestyle offer has 0.17 m Unique User. You can reach exclusively with the
World‘s Luxury Guide 120,000 UU and a very well funded readership.




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51% are men
69% between 20 and 49 years old
24% have a high level of education
43% have a net income per household of € 3,000 and more
35% have a personal net income of € 2,000 an more
Source: AGOF internet facts 2014-07, structurefacts single month basis: Onliner WNK 14 years ore more (52,79 Mio.)
5
World's Luxury Guide Mediadata
Premium Lifestyle…
of DIE WELT Online
Unique User
The comparison with other internet
sides that have luxury and lifestyle as
their main topics, confirms: DIE WELT
Online’s Premium Lifestyle offer, where
the World`s Luxury Guide belongs to, is
with 0.17 m Unique User one of the
most successful luxury online side.
It is obvious that our offer is very well
received and has therefore achieved
high rates, compared to top-sides like
Elle.
0,41
0,39
0,33
0,21
Cosmopolitan
VOGUE
Source: AGOF internet facts 2014-07, BE Welt.de Luxus basis Onliner WNK 10 years ore more, single month
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World's Luxury Guide Mediadata
myself.de
FOCUS, Online
Amica
0,17
0,17
Welt.de Luxus
Elle
Where do our users come from?
Our international users
German WLG & Lifestyle Channel
International WLG
1.
1.
2.
3.
2.
3.
4.
5.
Germany (Munich, Hamburg, Frankfurt,
Berlin)
Austria (Vienna, Graz, Innsbruck)
Switzerland (Zuerich, Basel, Geneva)
South Korea (Seoul, Taegu)
USA (California, New York, Florida)
4.
5.
Quelle: Google Analytics Februar 2010
7
World's Luxury Guide Mediadata
USA (California, New York, Florida)
UK (London)
Germany (Munich, Hamburg, Frankfurt,
Berlin)
Canada (Toronto, Vancouver)
India (Mumbai, Chennai, New Delhi)
World‘s Luxury Guide
Mediadata
1. World‘s Luxury Guide
2. World‘s Luxury Guide introduces itself
a. Overview DIE WELT
b. World‘s Luxury Guide: concept, market reach and target group
3. Advertising formats and special package-offers
4. Advertorials
5. Prices/Contacts
8
World's Luxury Guide Mediadata
Special advertising formats
Takeover
The combination of Wallpaper and Medium
Rectangle offers a lot of space for your ad.
This large and very prominent special ad
format guarantees maximum attention.
9
Positioning:
Homepage / Channel / RoS
Format:
on request
World's Luxury Guide Mediadata
Special advertising formats
Wallpaper Inside
Novel, very prominent advertising possibility,
during which a big part of the website will be
adapted to the customer’s Look & Feel.
10
Positioning:
Homepage / Channel / RoS
Format:
1160x90 & 200x600 Pixel
World's Luxury Guide Mediadata
Standard advertising formats
Fireplace
Attrackting attention on a high level and
encloses the whole page.
Positioning:
Channel, RoS
Format:
120x600, 1200x90,
120x600 Pixel,
max. 80 KB
11
World's Luxury Guide Mediadata
Standard advertising formats
Wallpaper
Large-area, prominent advertising possibility
as combination of Oversized XXL-Banner
and Skyscraper.
12
Positioning:
Channel / ROS
Format:
1160x90, 200x600 Pixel
max. 80KB
World's Luxury Guide Mediadata
Standard advertising formats
Billboard and Superbanner
Billboard
Positioning:
Format:
13
Superbanner
ROS, Homepage
or Channel
958x250 Pixel, max. 40KB
World's Luxury Guide Mediadata
Positioning: ROS, Homepage
or Channel
Format:
960x90 Pixel
Standard advertising formats
Medium Rectangle and Skyscraper
Skyscraper
Positioning:
Format:
14
Medium Rectangle
ROS, Homepage or
Channel
Max. 200x600 Pixel
World's Luxury Guide Mediadata
Positioning: ROS, Homepage
or Channel
Format:
320x250 Pixel
Presentership in one category
Concept
Use the high-quality appearance and
editorial strength of World‘s Luxury Guide
and become the presenter of a exclusive
channel.
Advertising format: Panorama Ad
Positioning: Channel
Duration: 1 – 6 months
Format: 627x90 Pixel, max. 40KB
15
World's Luxury Guide Mediadata
Presentership in one category
Your options
Presentership:
Duration 4 weeks: 5.000 €
Duration 8 weeks: 8.000 €
Duration 6 months: 20.000 €
Reduced rates on the following advertising formats when booked in combination
with the sponsoring:
Wallpaper, Expandable Wallpaper, Medium Rectangle, Superbanner, Skyscraper
Duration 4 weeks = 15 % discount
Duration 8 weeks = 20 % discount
Duration 6 months = 50 % discount
Disposable Channel:
Fashion & Beauty, Gadgets & Toys, Travel & City Guides
16
World's Luxury Guide Mediadata
World‘s Luxury Guide
Mediadata
1. World‘s Luxury Guide
2. World‘s Luxury Guide introduces itself
a. Overview DIE WELT
b. World‘s Luxury Guide: concept, market reach and target group
3. Advertising formats and special package-offers
4. Advertorials
5. Prices/Contacts
17
World's Luxury Guide Mediadata
Advertorial
Your very own channel
Use the high-quality appearance and
editorial strength of World‘s Luxury Guide to
successfully communicate your products and
goals.
18

Exclusive integration into the navigation of
WLG

Extensive integration of content and
visual material allows the highlighting of
product launches or special features and
services.

We‘ll handle the entire graphic design and
implementation according to your
specification
World's Luxury Guide Mediadata
Advertorial
Look & Feel example
Article page Advertorial
Hompage Advertorial
19
World's Luxury Guide Mediadata
Advertorial
Your options
Options
AIs (Teaser)
CPM
Gross price
Advertorial
250.000
15,00 €
3.750,00 €
Advertorial
500.000
15,00 €
7.500,00 €
Advertorial
750.000
15,00 €
11.250,00 €

Standard advertising format (except for homepage): 50% discount with intern
linkage


Extension Print and Mobil: individual calculation

Additionally designing costs (inkl. creating Medium Rectangle) 1650,00 € and
update cost 490,00 €
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The duration of an advertorial is max. 6 months. Individual agreements are
possible.
World's Luxury Guide Mediadata
World‘s Luxury Guide
Mediadata
1. World‘s Luxury Guide
2. World‘s Luxury Guide introduces itself
a. Overview DIE WELT
b. World‘s Luxury Guide: concept, market reach and target group
3. Advertising formats and special package-offers
4. Advertorials
5. Prices/Contacts
21
World's Luxury Guide Mediadata
Prices World‘s Luxury Guide
Standard Advertising Formats
Advertising Format
Channel
Rotation
Super Banner
35 €
20 €
Skyscraper (also Sticky)
45 €
30 €
Ad Bundle
45 €
30 €
Medium Rectangle (MR)
55 €
40 €
Half Page Ad4
70 €
50 €
Pop Up / Under
75 €
60 €
Panorama Ad
90 €
70 €
Wallpaper
90 €
70 €
Flashlayer
90 €
70 €
Banderole Ad
90 €
70 €
Sitebar
90 €
70 €
Single prices less 20 % tandem discount
Tandem Ads
Single prices less 30 % triple discount
Triple Ads
All prices are fixed prices per day or CPM-Prices, less AE, plus MwSt
Surcharge for FC per week, month or the duration of one campaign. Not For FC per day or session.
22
World's Luxury Guide Mediadata
Prices World‘s Luxury Guide
Special Advertising Formats
Advertising Format
Fireplace
Pushdown Ad
TakeOver - Wallpaper + MR
TakeOver - Wallpaper + Layer
Billboard
Portrait Ad
Sidekick Ad
Slider Ad
Supreme Ad NEU
Pushboard (Billboard with Pushdown-Technologie)
Video Cube Ad NEU
Wallpaper Inside
Cascade Ad NEU
Curtain Ad
Billboard2
Fireplace plus Billboard
Fireplace plus Pushboard
Interstitial / Fullscreen
Transparenter Video Layer
Channel
Rotation
110 €
110 €
110 €
110 €
110 €
110 €
110 €
110 €
110 €
110 €
110 €
130 €
130 €
130 €
130 €
130 €
130 €
130 €
130 €
90 €
90 €
90 €
90 €
90 €
90 €
90 €
90 €
90 €
90 €
90 €
110 €
110 €
110 €
110 €
110 €
110 €
110 €
110 €
20 € surcharge
15 € surcharge
Surcharges
Expandable Ads
Keyword-Targeting
20% targeting surcharge
time, region, Frequency Capping, etc. – no surcharge
Quantitatively Targeting
All prices are fixed prices per day or CPM-Prices, less AE, plus MwSt
23
World's Luxury Guide Mediadata
Contact
Axel Springer Media Impact
ASMI Sales
REGION
Region North (Nielsen I)
Axel-Springer-Platz 1
20350 Hamburg
Region West (Nielsen II)
Neuer Zollhof 1
40221 Düsseldorf
Region Mid (Nielsen IIIa)
Mittlerer Hasenpfad 25
60598 Frankfurt am Main
UNIT MANAGER – DIGITAL SALES
UNIT MANAGER – WELT GROUP/BM/HA
Tina Siebs
Phone: +49 (0) 40 347 26135
Fax: (+49 (0) 40 347 26140
e-Mail: [email protected]
Marco Hentschel
Phone: +49 (0) 40 347 273 05
Fax: +49 (0) 40 347 27
e-mail: [email protected]
Sven Heintges
Phone: +49 (0) 211 1592-68 34
Fax: +49 (0) 211 1592-68 36
e-Mail: [email protected]
Oliver Spiller
Phone: +49 (0) 211 159 268 22
Fax: +49 (0) 211 159 268 55
e-mail: [email protected]
Marc Lücke
Phone: +49 (0) 69 9623 85-31
Fax: +49 (0) 69 9623 85-34
e-Mail: [email protected]
Stefan Jung
Phone: +49 (0) 69 96 23 85 45
Fax: +49 (0) 69 96 23 85 49
e-mail: [email protected]
Daniel M. Seiler
Phone: +49 (0) 711 31 99 127
Fax: +49 (0) 711 31 99 130
e-Mail: [email protected]
Malte Busato
Phone: +49 (0) 711 31 99 157
Fax: +49 (0) 711 31 99 130
e-mail: [email protected]
Daniel Maubach
Phone: +49 (0) 89 211 034 88
Fax: +49 (0) 89 211 034 30
e-Mail: [email protected]
Andreas Kobza
Phone: +49 (0) 89 211 03 405
Fax: +49 (0) 89 211 03 104
e-mail: [email protected]
Daniel Papra
Phone: +49 (0) 30 2591 79-021
Fax: +49 (0) 30 2591 79-195
e-Mail: [email protected]
Benjamin Schroth
Phone: +49 (0) 30 25 91 715 42
Fax: +49 (0) 30 25 91 715 43
e-mail: [email protected]
VI
I
V
II
VII
IIIa
IV
Region South-West (Nielsen IIIb)
Zeppelinstr. 116
73730 Esslingen
Region South (Nielsen IV)
Isartorplatz 8
80331 München
Region East (Nielsen V + VI + VII)
Axel-Springer-Str. 65
10888 Berlin
National Trade (Nielsen I-VII)
Axel-Springer-Str. 65
10888 Berlin
24
Peter M. Müller
Phone: +49 (0) 30 25 91 712 31
Fax: +49 (0) 30 25 91 712 33
e-mail: [email protected]
World's Luxury Guide Mediadata
IIIb
ASMI Marketing DIE WELT/BM/HA
Clemens Meran
Head of Marketing Digital Media
Phone: +49 (0) 30 2591-76 880
Fax: +49 (0) 30 2591-73 770
E-Mail: [email protected]
Lisa Neumann
Senior Manager Digital Media
Phone: +49 (0) 30 2591-79 166
Fax: +49 (0) 30 2591-79 195
E-Mail: [email protected]
Contact
International Publisher Representatives
Germany / Austria / Switzerland
Alina Friede / Moritz Minkus
Axel Springer Media Impact GmbH & Co. KG
International Sales
Axel-Springer-Strasse 65
10888 Berlin
Telefon +49 (0) 30 25 91 7 25 61/72569
Telefax +49 (0) 30 25 91 7 25 55
E-Mail: [email protected]
[email protected]
France
Jean-Robert Mamin
Axel Springer Media France S.R.L à
Associé Unique
93, Avenue Charles de Gaulle
F-92523 Neuilly sur Seine cedex
Telefon +33 (0) 176 21 85 00
Telefax +33 (0) 176 21 85 01
E-Mail: [email protected]
UK/ Ireland
Patricia Meier Woster
Axel Springer Media Impact UK Office
6th Floor
120 Charing Cross Road
GB-London WC2H 0JR
Telefon +44 (0) 20 78 36 43 13
Telefax +44 (0) 20 78 36 53 64
E-Mail: [email protected]
Benelux
Anita Rodwell
Mediawire International
Plein 1945 nr. 27
1251 MA, Laren
The Netherlands
Tel.: +31 (0) 651 48 01 08
Fax: +31 (0) 355 33 59 85
E-Mail: [email protected]
Europe / AMEA (Africa, Middle East, Asia)
Robert Langenbach / Fellin Wolter
Axel Springer Media Impact GmbH & Co. KG
International Sales
Axel-Springer-Strasse 65
10888 Berlin
Tel. +49 (0) 30 25 91-7 25 64/72563
Fax +49 (0) 30 25 91-7 25 55
E-Mail: [email protected]
[email protected]
Spain / Portugal
Maria Navarro
Publicitas International S.A.
c/Fernando el Santo N°24.
Esc. Izquierda -1°D
E-28010 Madrid
Tel.: +34 (0) 91 323 79 16
Fax: +34 (0) 91 733 59 58
E-mail: [email protected]
Italy
Cristiano Merlo
Axel Springer Media Italia S.r.l.
Via Leopardi N° 21
I-20123 Mailand
Tel.: +39 (0) 02 43 98 18 65
Fax: +39 (0) 02 43 40 04 25
E-Mail: [email protected]
USA / Canada / Latin America
Michael Monheim
Axel Springer Group Inc.
286 Madison Avenue, Suite 2001
USA-New York, NY 10017
Telefon +1 (0) 21 29 72 17 20
Telefax +1 (0) 21 29 72 17 24
E-Mail: [email protected]
Japan
Yutaka Mogi
7-15-5 Ginza, Chuo-ku, Kyodo Bldg. 4F
104-0061 J - Tokyo
Japan
Tel.: +81 3 3541 4166
Fax: +81 3 3541 4748
E-Mail: [email protected]
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World's Luxury Guide Mediadata