2014
FROM FOREST TO FINISHED PRODUCTS
media kit
MADE-IN-ITALY IN THE WOODWORKING
MACHINERY INDUSTRY
.it
THE ON LINE DAILY NEWSPAPER
OF THE WOOD INDUSTRY
xylon and italianwoodtech,
xylon.it and xylon tube:
four different stories, one single partnership
Xylon and Italianwoodtech (Xylon International) have been able to
conquer a leading position among the specializing magazines for
wood and the woodworking industry. Published by Cepra (Centro Promozionale Acimall), these magazines are an excellent observatory for
innovation and trends, a privileged point of view to analyze raw material, wood, semifinished products, supplies and components, processes and finished products. With an indisputable advantage, i.e.
these publications are part of a real “system” creating a connection
between the tasks of Acimall – a Confindustria member association –
the publishing activity and a big fair event such as Xylexpo – the
biennial international exhibition of woodworking technology for the
wood and furniture industry held in even years. The magazines offer
an all-round information system providing absolutely excellent tools
thanks to staff expertise, attendance at events and in-depth analysis
of markets and their players. A system including also xylon.it, a real
“information engine” for the industry, and XylonTube, our web tv, as
we like to call it....
_industry economy
Trends, markets, exhibitions and reviews, analysis of industries and product types.
we write about...
_technology
Everything that happens in the world of
woodworking machines. In-depth analysis and case histories dedicated to tools,
software, machines and equipment for
every stage of the transformation process
of wood and wood based products: from
cutting operations to finishing.
_semifinished products, supplies
One of our priorities is the world of supplies for the furniture industry: hardware, cards, veneers, decoratives, glues
and adhesives, paints, finishes, doors,
bars, semifinished products and a lot of
other things...
_raw materials
Market, processes, finishing operations
and treatments. The different stages of
raw materials. From logs to semifinished
products, manufactured goods, DIY
products, packaging and pallets.
_panels
The “panel universe”. Mdf, particleboard, plywood, Osb but also blockboard, multi-layer, composite…
_finished products,
furniture and furnishing
Windows, flooring, stairs, wall coverings, wooden pieces and the huge family of furniture, from classic to modern:
markets, trends, exhibitions, events,
news, companies, leading actors.
_constructions
Beams, elements for public and private
constructions, wooden constructions in
general, roofs, bridges and big structures made of glulam timber, software.
italianwoodtech
DISTRIBUTION
BY GEOGRAPHICAL AREAS
Europe
39%
Asia
20%
Russia
15%
North America 13%
South America 10%
Africa
3%
TARGET
Plant management
Industry operators
Big companies
management
Importers
6%
16%
22%
56%
AVERAGE PRINT RUN
PER ISSUE
5 thousand copies
2014 promotion
€ 1.900
“top players collection”
Special presentation for a selection of Italian firms...
Two pages side by side (advertising + advertorial)
in a special position, at the beginning of the magazine.
01 - january/february 2014
FOCUS Wood construction
Exhibitions
• Wmf (Beijing)
• M&M (Bogotà)
• Zow (Bad Salzuflen)
02 - march/april 2014
FOCUS Xylexpo Preview
FOCUS Doors and windows: technologies,
materials and supplies
Exhibitions
• Holz-Handwerk (Nuremberg)
• Interzum (Guangzhou)
• Medwood (Athens)
• Woodshow (Jakarta)
03 - may/june 2014
FOCUS Xylexpo
Exhibitions
• Xylexpo (Milan)
• Expo-Ampimm (Mexico City)
• Carrefour international du bois (Nantes)
04 - july/august 2014
FOCUS Tools
Exhibitions
• Iwf (Atlanta)
• Fmc China (Shanghai)
• Drema (Poznan)
• Interforst (Munich)
05 - september/october 2014
FOCUS Semifinished-products and supplies
for furniture
Exhibitions
• Lesderevmash (Moscow)
• W14 (Birmingham)
• Aseanwood-Woodtech (Kuala Lumpur)
06 - november/december 2014
FOCUS Green technology, green economy
Exhibitions
• Meuble Paris (Paris)
• Imm (Koeln)
• Bau (Munich)
publishing schedule
Italianwoodtech (Xylon International), founded in 1990, is the most read and popular
two-monthly magazine on technology, industry, trade and handicrafts. A success obtained not only thanks to the partnership with
Acimall - which ensures direct attendance at
the most important world exhibitions with
dedicated stands - but also thanks to an accurately targeted distribution. The whole magazine is written in English language and it is
mailed to over 5 thousand selected operators
and opinion leaders all over the world: importers, entrepreneurs, technical staff, managers, retailers and distributors. It is the
updating and information tool on “made in
Italy” technologies, markets, products and
innovation. The most important opportunity for potential advertisers: get in touch
with decision makers of all the world!
xylon
Xylon, founded in 1985, bimonthly magazine on wood technology, industry, trade
and handicrafts, has a widespread circulation in the Italian territory of 6 thousand
copies per issue. It is the only industry magazine which can boast such results.
Xylon is also distributed at the major industry exhibitions dedicated to wood
trade and the production of furniture,
doors, windows, flooring and technologies. Industrial and handicraft companies,
engineers, managers, retailers and distributors have been using the magazine as a
major update and information source on
technologies, markets and news.
01 - january/february 2014
FOCUS Wooden building
Exhibitions
• Progetto fuoco (Verona)
02 - march/april 2014
FOCUS Xylexpo Preview
FOCUS Windows and doors
technologies, supplies
Exhibitions
• iSaloni (Milan)
03 - may/june 2014
FOCUS Xylexpo
Exhibitions
• Xylexpo (Milan)
TARGET
Forestry
Primary processing, production of sawn timber,
veener, panels
4%
Production of machinery, fittings and technologies
Production of semifinished products and supplies
Production of wood furniture (panel and solid)
Windows and doors production
Building componentes, floorings and carpentry
2%
4%
41%
18%
8%
Machines, tools and accessories trade
Hardware, supplies and accessories trade
Wood and wood based products trade
8%
6%
3%
Architects, designers and design studios
4%
AVERAGE CIRCULATION PER ISSUE
6 thousand copies
04 - july/august 2014
FOCUS Tools
FOCUS Wood people!
05 - september/october 2014
FOCUS Semifinished products
and supplies for the
furniture industry
Exhibitions
• Sicam (Pordenone)
06 - november/december 2014
FOCUS Green technology,
green economy
Exhibitions
• Klimahouse (Bolzano)
publishing schedule
2%
banner home page
Only two positions that can hold a fixed or rotation banner,
until a maximum of three banners each.
€
€
350
1.100
€
€
150
500
140x200 pixel, rotation banner
140x200 pixel, fixed banner
banner home page and internal pages
Five positions footer of home page and every internal page.
Every position can hold a fixed banner of one client or a maximum
of five different rotation banners.
140x60 pixel, rotation banner
140x60 pixel, fixed banner
banner internal pages
One position at the opening of every single internal page that can hold
a fixed banner of one client or a maximum of five different rotation banners.
468x60 pixel, rotation banner
468x60 pixel, fixed banner
€
€
400
1.500
Banner rates refer to one month periods. Banner positions are assigned according to booking order. Progressive discounts are offered for longer time periods:
3 months
5%
6 months
10%
9 months
15%
1 year
20%
become sponsor...
“news” e “fairs calendar”
A great visibility all year long!!!
Very interesting prices! Get in touch with us...
take a look...
www.xylon .it
xylon.it
Xylon.it represents the “third
publication” of the group. Written in Italian and English, this
on-line magazine is “published”
by Cepra and it confirms to be a
real “communication engine”
for the industry.
It wants to provide real time
news and information about
everything that happens in the
world of wood.
Timely information with an agile
layout and lean graphics to provide for immediate understanding and easy reading.
The published news are immediately launched on facebook
(www.xylon.it/facebook) and
XylonTube. Easy, isn’t it?
Many sections with a clear structure: from job offerings to an
updated exhibition calendar,
from contacts to find suppliers
and partners to other services.
2014 promotion
€ 2.000
“with us, also on line!”
Contacts on Xylon (6 issues)
+ Italianwoodtech (Xylon International) (6 issues)
+ Xylon.it (12 months, both in italian and english section)
Banner 140x60, inside pages, right column,
rotation (12 months, both in italian and english section).
Sponsoring of an edition of the newsletter standard,
which will be addressed to 47 thousand qualified names.
www.xylon .it
Our newsletter, a mean that reaffirms our increasing attention
on the web and that we have declined since last year in a real
program with 47 thousand qualified recipiens.
Here is the opportunity for our
adevertisers to find a space to
their needs, with means “tailor
made” (standard, special, dem)
that allows to reach the right
people in the right way.
With the right investment!
Not to mention the synergies,
the maximum interaction between all our media: to give you
the most effective answer...
2014 promotion
€ 2.900
“with us on the web!”
A dem in a specific data you can choose
+ presence in a special newsletter
+ sponsoring of twe newsletter standard
in the data you prefer...
Every newsletter will reach 47 thousand qualified recipient.
We are at your disposal to find “tailor made solutions” at your needs.
newsletter 2014
sponsoring standard newsletter
140x250 pixel, right column
€ 700
24 fortnightly newsletters are scheduled to be sent approximately the 15th and the 30th of every month, unless otherwise agreed
with the clients.
newsletter special
Presence in newsletters wich are sent for special exhibitions or
particular topics
€ 500
They include one or two images, a short text, the logo of the event
or of the company, the web and email address. If the newsletter
is dedicated to a fair, hall and stand will be mentioned.
Newsletter Fimma & Maderalia
30th january 2014
Newsletter pre Xylexpo
20th april 2014
Newsletter Sicam
05th october 2014
dem (direct email marketing) in exclusive
width 800 pixel, maximum dimension 1Mb
€ 2.000
Sending to our mailing list of one exclusive communication for a
single client, with contents realized directly from the client following its own corporate image and with the information needed
(preceded by the headboard “xylon informa”).
Dem are scheduled to be sent approximately on 30th of every
month, unless otherwise agreed with the client.
Our mailing lists allow us to reach 47 thousand recipients:
25.400 italians and 21.100 foreigners (updated to 30/08/2013).
Progressive discounts are available for multiple runs.
xylon
Full page
1/2 page (vertical)
1/2 page (horizontal)
1/3 page (vertical)
2/3 page (vertical)
italianwoodtech (xylon international)
190x270 mm
95x270 mm
190x135 mm
63x270 mm
126x270 mm
Special position
Front cover *
Double cover (two facing pages)
Inside front cover
Inside back cover
Back cover
Inside front page
Page after contacts
Page facing editorial
Page facing contents
€ 1.570
950
€ 1.260
Full page
1/2 page (vertical)
1/2 page (horizontal)
1/3 page (vertical)
2/3 page (vertical)
€ 3.460
€ 2.900
€ 2.050
€ 1.890
€ 2.520
€ 1.890
€ 1.890
€ 1.810
€ 1.810
Special position
Front cover *
Double cover (two facing pages)
Inside front cover
Inside back cover
Back cover
Inside front page
Page after contacts
Page facing editorial
Page facing contents
€ 1.100
€ 1.100
€
price list “on paper”
2014 promotion
“contacts”
(xylon, Italianwoodtech (xylon international), xylon.it)
Xylon (6 issues)
Italianwoodtech (Xylon international) (6 issues)
Xylon.it (one year)
Xylon + Xylon.it
Italianwoodtech (Xylon international) + Xylon.it
Xylon + Italianwoodtech (Xylon int.) + Xylon.it
€ 700
€ 500
€ 300
€ 900
€ 700
€ 1.300
190x270 mm
95x270 mm
190x135 mm
63x270 mm
126x270 mm
€ 2.200
€ 1.570
€ 1.570
€ 1.320
€ 1.760
€ 4.500
€ 3.700
€ 2.860
€ 2.640
€ 3.530
€ 2.640
€ 2.640
€ 2.530
€ 2.530
DISCOUNTS
3 issues 5%
6 issues 10%
12 issues 20% (All Xylon and Italianwoodtech-Xylon international issues in 2012)
For leaflets or brochures
call for estimates.
* The cover page also includes
a second space
(vertical half page on page 3),
where more information
can be given concerning
the featured company
and/or product, plus all company
information of the advertiser
Format: 190x270 mm.
Bleed on four sides: 5 mm
Printing: Offset lithography
Materials to be supplied
for printing operations:
Acrobat Pdf, 300 dpi on CD
or sent by e-mail, possibly
with a color proof.
Binding: softbound
Material deadline:
The 10th day of the month
before the two months period
of publication.
... the essence of things...
Xylon
Centro direzionale Milanofiori
1a Strada - Palazzo F3 - I-20090 Assago (Milan)
phone +39 02 89210200 - fax +39 02 8259009
[email protected] - www.xylon.it
Rancati Advertising
phone +39 02 70300088
fax +39 02 70300074
Andrea Rancati ([email protected])