1. style and fashion

22 – 23 February 2015
28 – 29 June 2015
Order fair for Bridal,
Evening and Cocktail fashion
www.abc-salon.com
ABC-Salon under new management
E
ffective from 1 August 2014, AVR Messe- und Veranstaltung GmbH
took over the established order show for bridal, evening and cocktail fashion from Messe München GmbH and will continue it at the
established location at MOC. AVR Messe- und Veranstaltung GmbH has
many years of experience as an organiser of regional, national and international specialized and end consumer trade fairs, from the development
to complete implementation including marketing.
In the wedding segment, the AVR World of Wedding plays this topic
on all communication channels: as organiser of the popular public trade
fair HOCHZEITSTAGE (Wedding Days) as well as publisher of the magazine
Hochzeitsplaner (Wedding Planner) and the online platform braut.de. The
highly-demanded special editions, Mein Brautkleid (My Bridal Gown) and
Meine Brautfrisur (My Bridal Hairstyle) complete the portfolio.
Due to this optimal networking with the industry, AVR creates ideal conditions to successfully further develop and expand the ABC-Salon.
AVR Messe- und
Veranstaltung GmbH
Weltenburger Str. 4
81677 Munich
Germany
Tel.: +49 89 419694-0
Fax: +49 89 4705364
[email protected]
www.avr-messe.de
Order fair for Bridal,
Evening and Cocktail fashion
A
t the specialised trade fair ABC-Salon in Munich, visitors will learn
about the latest trends concerning bridal, evening and cocktail
fashion. Since 1996, the order fair in MOC has been known as a
meeting place and a regular feature of the ordering season. Beside the
latest models of bridal, evening and cocktail fashion, top brands from all
across Europe will present accessories, lingerie trends as well as shoes and
children’s festive clothing.
➤ Ordering platform for the south since 1996
➤ Semi-annually, in spring and in autumn
➤ Visitors from Southern Germany and bordering countries
➤ The ideal location for an intensive dialogue
➤ Unique salon trade fair concept with turnkey showrooms
Save theuDarayt2e015
22 – 23 Febr
28 – 29 June 2015
Bridegroom fashion
Evening fashion
Lingerie
Children’s wear
Festive Fashion
Bridal accessories
Cocktail fashion
Special sizes
Communion fashion
Bridal fashion
Shoes
Product range
A location with a
growing order environment
T
he fashion city of Munich is versatile, lively and surprising with
its many facets. Munich offers excellent economic conditions­
for a flourishing fashion environment. Here, high buying power­
and well-developed infrastructure are coupled with an ideal­
geographical­location for the fashion industry due to its vicinity to
­Austria, ­Switzerland and Northern Italy.
WELCOME TO THE ORDER CENTRE MOC
Modern, bright, structured and high-grade – the atmosphere of the
atrium in MOC provides the ideal conditions for exciting qualified
­discussions and concentrated work.
➤ Established ordering platform and internationally recognized
trade fair location
➤ Short routes, appealing ambience, ideal conditions for successful
ordering business
➤ Turnkey showrooms between 48 m2 and 298 m2
➤ Individual product presentation with modern wall systems
Maximum attention
for your appearance
T
he ABC-Salon will be advertised massively on all communication
channels geared to the target group. Constant press information
and multistage direct mailing campaigns will push the order fair
specifically into the line of vision of its target group.
In addition, exhibitors also profit from the professional advertising
­package prepared for directly addressing potential customers and
trade fair ­visitors.
➤ A multitude of advertising material: print and digital
➤ Opportunity to individualise or alternatively personalise
➤ Invitation cards to support customer loyalty
➤ Comprehensive advice through the AVR advertising service
NEW!
AVR offers exhibitors of the ABC-Salon true added value.
Manufacturers profit from attractive advertising offers from
the AVR World of Wedding portfolio.
04/14
www.braut.de
DeutschlanD € 6,20 • Österreich € 6,90 • schweiz sfr 11,20
Benelux € 7,30 • italien € 8,30 • spanien € 8,30
tsplanung
Sei Deiner Hochzei
einen Schritt voraus!
lich!
Plant Euch glück
diE BEStEn
chEckliStEn
für EurE
hochZEit
2015 wird wEiSS!
Die schönsten
TrenDs der
www.braut.de
Brautkleid
Ein Sonderheft des Hochzeitsplaners
Mein
01/2014
Oktober / November / Dezember / Januar
Deutschland € 3,80 • Österreich € 4,30 •
Schweiz Sfr 7,60 • Luxemburg € 4,40 • Italien € 5,20
Finde das Kleid deines lebens!
518
in r
s
Da agaz tfrisu
e m Brau
zig
ein r die
fü
nur
Deutschland € 4,90
Österreich € 5,60
Schweiz Sfr 8,90
BeNeLux € 5,90
Norwegen NKR 69,00
Italien € 6,50
Brautfrisur
meine
Ein Sonderheft des Hochzeitsplaners
01/2014
März / April / Mai
www.braut.de
218
Brautfrisuren
VorHair
NaCHHair
Welche ist
Deine?
fantastische
Brautfrisuren
Schritt für
Schritt
erklärt
zum Verlieben
Brautkleider
für jeden Stil & jede Länge
Hochsteckfrisuren, Chignons & Co.
Nur hier – mit Modellangaben & Webseiten!
Couture
m
eh
r Inspiratio
FACE TO FACE
n
Die Designer-Kreationen 2014 aus
London, Barcelona und Mailand
Die schönsten Frisuren
für Deine Gesichtsform
ProfiS Am WErK:
Der große Fashion-Navigator
für den Bräutigam
209
Ideen
charmante
für EurEn Stil:
Styling-Partner
Mode für Sie & ihn Beauty
Schmuck deko-ideen…
Schuhe, Taschen, Schmuck…
Deine Stilbibel fürS
Braut-
Outfit
❤
rundE SachE:
Diese Trauringe
aus Platin, Gold & Co.
werdet Ihr lieben!
Traum-Honeymoon
auf Bali zu gewinnen!
hochzeit bei Downton
Abbey: Schauspielerin Michelle
Die neuen Exklusiv-Kreationen
der
Top-Stylisten
für 2014
Trendgespür: die Must-haves der Saison
Bestens gepflegt!
Detailansicht: Brautmode
Hilfreiche Tipps & Tricks
für brautschönes Haar
mit
Stickerei, Spitze & Co.
❤ Blickfang: grandiose Ausschnitte
❤ Gelegenheitstreffer: Brautkleider
für besondere Anlässe
❤ Maßarbeit: der perfekte Schnitt
❤
04
4/2014 septemBer / oktoBer / novemBer – DeutschlanD € 6,20 • Österreich € 6,90
schweiz sfr 11,20 • Benelux € 7,30 • italien € 8,30 • spanien € 8,30
233
Braut-
auf
Na
ZiEl ErrEicht:
en
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einen Schritt voraus!
l
Rea s
Wedchzudstyminlen!g
BrauTmoDe
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inSpir
pur
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4 198090 006203
www.braut.de
SpecIal
„FrISche
hochzeItSbrISe“
Locations,
Dienstleister
& Shops im
hohen Norden
in
s
Da agaz ode
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Hochzeitsplaner
Hochzeitsplaner
75822 September / oktober / november
Dockery im Exklusiv-Interview
84
Diadem, r
Fascinato
& Co. glamouröse
Haar-Accessoires
Über kurz
oder lang…
Looks mit
WoW-Faktor!
fürS STanDESaMT: kurze WOW-DrESSES unD TOLLE LOOKS in farbe
eMag
eMag
eMag
The wedding magazine
with high sales
The only magazine only
for bridal fashion
The only magazine only
for bridal hairstyles
The most popular wedding
forum in Germany
Circulation: 45,000
(D, A, CH, BENELUX, I, S)
Copy price: Euro 6.20
Frequency: 4 x yearly
Circulation: 45,000
(D, A, CH, L, I)
Copy price: Euro 4.80
Frequency: 1 x yearly
Circulation: 45,000
(D, A, CH, BENELUX, N)
Copy price: Euro 4.90
Frequency: 1 x yearly
• 1.3 million PIs per month
• more than 60,000 unique users per month
• 14 minutes average exposure time
• more than 14,000 registered members
• more than 20,000 Facebook fans
Sales: wholesale and retail domestically and abroad, well-assorted newsstand sales,
direct mailing to wedding-related shops, presence at AVR wedding fairs
Room rentals in the atrium 3
For the spring date 22 – 23 February 2015
Type
Size
Showroom
A
49 m² to 50 m²
€ 1,350
B
68 m² to 70 m²
€ 1,950
C
85 m² to 110 m²
€ 2,060
D
123 m² to 130 m²
€ 3,270
E
143 m²
€ 3,670
F
depending on size and combination
on request
F
15 % Discount
th fair
For occupation of bo e a
dates, you will receiv e
th
discount of 15 % on
rental price in June
The given prices are net prices, plus VAT.
Only complete showrooms will be rented.
Rental price includes:
Showroom, technical services of AVR such as organisational support for technical
questions, energy consumption in the showroom, guard and s­ ecurity service, cleaning
of the sales areas and atrium, final cleaning, waste disposal, traffic direction signage,
further details in the service b
­ ooklet (receipt after registration)
Showroom fittings:
Showrooms each including carpeting, ceiling lights, power outlets including 3 KW of
power consumption, air-conditioning and company signage. The showrooms are equipped with a modern wall system. The wall elements are permanently installed. Individual
configuration of the showrooms can be ordered after a binding registration via the service
booklet of AVR.
F
C
B
C
B
E
B
C
C
C
D
C
B
C
B
C
B
C
B
Room rentals in the atrium 4
For the autumn date 28 – 29 June 2015
E
15 % Discount
E
B
B
B
B
€ 3,270
B
B
143 m²
€ 3,670
A
A
depending on size and combination
on request
C
C
B
B
B
B
B
B
B
B
Type
Size
Showroom
A
48 m² to 49 m²
€ 1,350
B
69 m²
€ 1,950
C
130 m²
D
E
th fair
For occupation of bo e a
dates, you will receiv e
th
discount of 15 % on
rental price in June
The given prices are net prices, plus VAT.
Only complete showrooms will be rented.
Rental price includes:
Showroom, technical services of AVR such as organisational support for technical
questions, energy consumption in the showroom, guard and s­ ecurity service, cleaning
of the sales areas and atrium, final cleaning, waste disposal, traffic direction signage,
further details in the service b
­ ooklet (receipt after registration)
Showroom fittings:
Showrooms each including carpeting, ceiling lights, power outlets including 3 KW of
power consumption, air-conditioning and company signage. The showrooms are equipped with a modern wall system. The wall elements are permanently installed. Individual
configuration of the showrooms can be ordered after a binding registration via the service
booklet of AVR.
Planning & Preparation
Event location
MOC Event Centre
Lilienthalallee 40
80939 Munich
Germany
Arrival
The trade fair location MOC in the north of Munich is only
20 minutes away from the airport and also easy to reach by
car due to the direct connection to the motorway.
Dates 2015
22 – 23 February, 2015
28 – 29 June, 2015
Set-up and tear-down
February 2015:
Set-up on 21 February, 2015 from 12.00 h to 18.00 h
Tear-down on 23 February, 2015 from 17.00 h to 23.00 h
June 2015:
Set-up on 27 June, 2015 from 12.00 h to 18.00 h
Tear-down on 29 June, 2015 from 17.00 h to 23:00 h
Opening hours
Sunday, 09.00 – 18.00 h
Monday, 09.00 – 17.00 h
Entrance
Entrance is free of charge on both days for professional
visitors. Registration is necessary.
Registration is available online and on-site.
360°
Complete service for exhibitors
AVR supports you from the planning to the implementation of the trade
fair. Please contact us for a customised offer:
Petra Molnár
Project Management
Tel.: +49 89 419694-13
Email:[email protected]
AVR Messe- und
Veranstaltung GmbH
Weltenburger Str. 4
81677 Munich
Tel.: +49 89 419694-0
Fax: +49 89 4705364
[email protected]
www.avr-messe.de
Tim Fischer
Project Management
Tel.: +49 89 419694-16
Email: [email protected]