SAE INTERNATIONAL 2014 CONVERGENCE Evolving the Customer Experience Through the Transformation of Electronics October 21-22, 2014 COBO Center • Detroit, mI, uSA Executive Leadership provided by: PRELIMINARY GUIDE TABLE OF CONTENTS: 2 Welcome 3 Executive Co-Chairs 4 Reasons to Attend 6 Event-at-a-glance 8 Technical Sessions 14 Keynotes 16 Special Events 20 Exhibit and Sponsorship Opportunities 22 Registration & Hotel Information SAE.ORG/CONVERGENCE CONVERGENCE MOBILE APP 2 1 Dear Colleague, On behalf of the Chrysler Group and the Convergence Strategic Leadership Council, I would like to personally invite you to join us this coming October for SAE 2014 Convergence. Automotive technology has advanced so quickly over the past 40 years of Convergence. The industry now looks completely different and the features that differentiate models and brands are not related to horsepower and torque, but rather Bluetooth and Wi-Fi. Understanding and managing the electrical systems technology and recognizing the rapid rate of technology development is crucial for success in every design. One very effective method of gaining this knowledge for the several generations of product development is to compare designs and attitudes with other professionals in the field. By mixing with executives, engineers and suppliers from around the world, a basis for comparison and confidence can be built up. Convergence, organized by SAE International under the Chrysler Group’s leadership, provides an environment for those working in technology to compare experiences, learn from others and to gain a sense of what is important and where the industry is going. Convergence is very important to many of the industry’s developments, and so it is always interesting to compare the different viewpoints that are expressed in public and in the break-out sessions, as well as over a coffee. The proceedings are reviewed, published and available to all attendees, so that there is an atmosphere of working together to move the industry forward as a whole. I also hope you take advantage of this opportunity to connect with your fellow professionals, make some new friends and enjoy all that downtown Detroit has to offer. Sincerely, Chris Barman Unit Responsible, Electrical and Electronics Engineering Chrysler Group LLC JOIN THE CONVERSATION! Begin connecting with Convergence attendees and exhibitors today at many of our social sites: #SAEconvergence 2 3 CONVERGENCE EXECUTIVE LEADERSHIP COMMITTEE Meet the team behind this year’s event! General Chair Christine L. Barman Unit Responsible, Electrical and Electronics Engineering Chrysler Group LLC ATTEND Electronics technology is constantly evolving. The merging of electronics systems to the mobility platform through application of electronics to telematics, controls systems and powertrain are leading the innovative vehicle development. Topics include: Connected Vehicle Technologies Safe Mobility Systems Engineering Electronic Systems for Propulsion Disruptive Technologies NEW for 2014 - REFRESHING NEW FORMAT Vice Chair Timothy L. Callard Uconnect Business Development and Product Planning Chrysler Group LLC provides the perfect platform for leadership to discuss issues in electronics today: daily high-quality paper presentations, followed by stimulating executive panel discussions. Join the leaders that are inspiring the development of innovative products and solutions that exceed customer needs at SAE 2014 Convergence. Benefits of Attending Technical Program Chair Steve J.Buckley Design Responsible Driver Assistance Systems, Electrical and Electronics Engineering Chrysler Group LLC SAE 2014 Convergence is the dynamic forum where mobility electronics strategic thinkers and game-changing new players who are shaping the future of our industry will meet. You will: Hear OEM leadership strategies • See and experience innovation first-hand • Network on a global scale • Convergence is your connection to the rapidly changing, emerging technologies and innovative organizations driving mobility electronics into the future! View Convergence Video 4 5 EVENT-AT -A-GLANCE monday October 20 Tuesday October 21 Wednesday October 22 Registration 12:00 – 5:30 p.m. Registration 7:00 a.m. – 6:30 p.m. Registration 7:00 a.m. – 3:30 p.m. Welcome and Keynote Address 8:00 – 10:00 a.m. Ralph V. gilles President and Chief Executive Officer SRT Brand and Motorsports, Senior Vice President - Product Design Chrysler Group LLC Keynote Sponsored by: IBM Corporation Welcome Reception (Marriott) 6:00 – 7:30 p.m. Sponsored by: Panasonic Automotive Systems Company of America Inc. Executive Visionaries panel 8:00 – 10:00 a.m. Sponsored by: ESG Automotive Inc. Networking Break 10:00 - 10:30 a.m. Sponsored by: Tata Consultancy Services Networking Break 10:00 - 10:30 a.m. Enhancing user Experience to Improve personal mobility 10:30 a.m. – 12:00 p.m. Sponsored by: Tata Consultancy Services Future of Technology Delivery 10:30 a.m. – 12:00 p.m. young professional (yp) Speed mentoring (Exhibit Hall) 12:00 – 12:30 p.m. young professional (yp) Speed mentoring (Exhibit Hall) 12:00 – 12:30 p.m. Networking lunch (Exhibit Hall) 12:00 – 1:15 p.m. Networking lunch (Exhibit Hall) 12:00 – 1:15 p.m. A Secure personal mobility Experience 1:15 – 2:45 p.m. External Transfer Trends 1:15 – 2:45 p.m. Networking Break (Exhibit Hall) 2:45 – 3:30 p.m. Networking Break (Exhibit Hall) 2:45 – 3:30 p.m. millennials: The New generation of Employees 3:30 – 5:30 p.m. 40-year look Ahead 3:30 – 5:30 p.m. Networking Ice Breaker Reception (Exhibit Hall) 5:30 – 6:30 p.m. Banquet Reception (Exhibit Hall) 5:30 – 6:30 p.m. Banquet 7:00 – 9:30 p.m. Sponsored by: Vector CANtech, Inc. Founders Dinner 7:00 – 9:00 p.m. (Invitation Only) Sponsored by: IGATE Freescale Cup Competition Tuesday, October 21 Team set-up & Testing Wednesday, October 22 Competitions Exhibit Hours Tuesday, October 21 12:00 – 6:30 p.m. Wednesday, October 22 12:00 – 6:30 p.m. 6 For updates on the event visit www.sae.org/convergence 7 TECHNICAL PANEL SESSIONS Enhancing User Experience to Improve Personal Mobility A Secure Personal Mobility Experience Tuesday, October 21, 2014 10:30 a.m. - 12:00 p.m. Organized by Ed Griffor, Michael Runyon, Bryon Wasacz Tuesday, October 21, 2014 1:15 - 2:45 p.m. Organized by Tsuyoshi Nakashima, Karina Morley The abundance of personal electronic devices is causing a shift in individual expectations of personal mobility. These expectations are conflicting: consumer’s desire personalization of their devices, but manufacturers strives for commonality; some consumers view personal mobility as a chore, others as an expression of their individuality. We will explore these dichotomies, and discuss the near and mid-term shifts in the expectation of how consumers will perceive personal mobility devices. Topics to be discussed: Innovation That Address Changing user Expectations Panelists: Catherine Lovazzano, Chrysler Group, LLC Chris Thomas, Fontinalis Partners, LLC The Connected Vehicle Panelists: Marios Zenios, Chrysler Group, LLC Dan Loop, Freescale Semiconductor, Inc. Autonomous Driving Panelists: David Strickland, Venable LLP Chris Gerdes, Stanford University Sponsored by: Tata Consultancy Services 8 Recent demonstrations of automotive hijackings using a laptop computer to gain access to the internal control system of the vehicle have illustrated the current security issues and concerns facing the automotive industry. As automotive systems become more-interconnected, security must be end-to-end. Both safety and cyber-security must be assured. What does the future hold for security and safety? How will these threats evolve? What steps need to be taken to ensure the trust? Moderator: Paul M. Hansen, The Hansen Report Building Trustworthy Systems Speaker/Panelist: Dr. Roger Seagle, Cisco Systems, Inc. Are We Ready for the Connected Car? A look into Automotive Security from a microchip perspective Speaker/Panelist: Shawn Slusser, Infineon Technologies Corp. Panelists: Liam Quinn, Dell Lars Reger, NXP Roger Berg, DENSO International America, Inc. Bently Au, Toyota Motor Sales USA Inc. Click for speaker bio/info 9 Millennials: The New Generation of Employees Tuesday, October 21, 2014 3:30 - 5:30 p.m. Organized by Jeremy L. Kearney, Alisyn Malek The Millennial generation, also known as, Gen Y, is entering the workforce in large numbers with high expectations, extraordinary talents and a great deal of motivation. As great as this may sound, the entrance of Gen Y into the workforce has become a major disruption for companies that have not taken the time to understand Gen Y. With Baby Boomer’s retiring and Gen X being the smallest generation in US history, Millennials have quickly become 35% of the US workforce and that number is still rising. Millennials are typically categorized as individuals born between 1980 and 1995. They are sometimes described as feeling entitled and being impatient. At first glance this may seem to be true, but as we begin to take a closer look, we quickly realize their expectations are different than previous generations simply because their experiences have been different. Join us as we explore the next generation of employees (Millennials), how they differ from the previous generation and how these differences affect the work place and products. Executive Visionaries Panel Future of Technology Delivery External Transfer Trends Wednesday, October 22, 2014 8:00 - 10:00 a.m. Organized by Tim Callard Wednesday, October 22, 2014 10:30 a.m. - 12:00 p.m. Organized by Tony Cooprider Wednesday, October 22, 2014 1:15 - 2:45 p.m. Organized by Harald Wilhelm Comprising the top automotive technology executives from the world’s technology integration visionaries, this panel is a terrific opportunity to learn where the industry is heading and what is going to be expected from technology suppliers. The panelists represent the gatekeepers of new vehicle technologies, features and functions. Find out which technologies are gaining traction with the OEMs and how those technologies will transform personal mobility The Executive Visionaries panel provides a unique forum to share insights with the global supplier community. As the complexity of automotive EE systems technology continues to grow, the engineering competency models, engineering processes, IT support and mechanisms to deliver that technology efficiently have not kept pace. We will gather leaders in the PMTI space, with engineering educational leaders to propose a vision of where technology delivery will go in the future, how it addresses and resolves pervasive development problems and how do we prepare engineers to lead and execute it. With the trend to more driver assistance functions in automotive applications, the requirements for those technologies become more similar to other industries like aerospace, military or IT. In this session we will to compare the requirements and processes of these industries to the automotive industry. We will have representatives from automotive and adjacent industries to debate the future of the automobile and predict which industries will be transferring its technology to the automobile. Moderator: Phillip Ross, IEEE Spectrum Moderator: Harald Wilhelm, Continental AG Preamble: Sheryl Connelly, Ford Towards Highly Automated Driving Speaker/Panelist: Michael Heimrath, BMW Research and Technology Moderator: John McElroy, Blue Sky Productions Panelists: Alan Amici, Chrysler Corporation James Buczkowski, Ford Motor Co. Harald Kroeger, Daimler Wayne Powell, Toyota Matthew Schroeder, General Motors Co. Sponsored by: ESG Automotive Inc. Panelists: Bret Greenstein, IBM Stefan Jockusch, Siemens Janaki Kumar, SAP Sharafat (Shaz) Khan, Deloitte Consultiong LLP Industrie 4.0 Speaker/Panelist: Brett Hillhouse, IBM Panelists: Tejas Desai, Continental Christine Tovee, Airbus Clint Steiner, Garmin Moderator: Jeremy L. Kearney, General Motors Panelists: Andrew Glasgow, Scratch Doug Williams, Microsoft Corporation Dave Whitman, General Motors Corp. Kristal Kilgore, EMAG, LLC Joann Heck, Chrysler Corp. Marc Issner, Chrysler Corp. Tobin Williams, General Motors Corp. Dave Whitman, General Motors Corp. 10 11 40-year Look Ahead Wednesday, October 22, 2014 3:30 - 5:30 p.m. Organized by Takeshi Mitamura, Bill Mattingly, Scott Craig In 1974 in a paper entitled “The Challenge of Automotive Electronics in the USA,” Trevor Jones described his 40 year outlook of emerging car electronic systems, it is impressive how precisely he predicted the convergence of cars and electronics. Now it’s our turn to look forward and predict. Moderator: Scott Craig, Infineon Technologies North America Corp. The Challenge of Automotive Electronics in the uSA Speaker: Bill Mattingly, ESG Automotive Inc. Panelists: Nigel Francis, Michigan Economic Development Corporation Marc Rosenmayr, Hella Hans Adlkofer, Infineon Dr. Norimasa Kishi, Nissan Partha Goswami, Ph.D, General Motors Dr. Dr. Peter Sweatman, University of Michigan Transportation Research Institute (UMTRI), Michigan Mobility Transformation Center (MTC) The New global Challenge of Automotive Electronics - The Next 40 years Speaker: Scott Craig, Infineon Technologies North America Corp. Click for speaker bio/info 2014 SAE CONVERGENCE APP FOR YOUR SMART PHONE OR TABLET lEARN about event features, speakers and sessions. plAN your trip and your stay in Detroit. SCHEDulE your time at the event and keep yourself on track. CONNECT with speakers, exhibitors and other attendees. App FEATuRES INCluDE: • Event schedule by track, session and speaker • Networking opportunities and special events P140954 • Maps of the venue, the exhibit space and the area • Author, presenter and speaker bios and photos • Sponsor and exhibitor information • Take notes and bookmark people, sessions and organizations • Engage via social networks • Event schedule at a glance • Related resources from SAE International SAE 2014 CONVERGENCE Evolving the Customer Experience Through the Transformation of Electronics October 21-22, 2014 COBO Center Detroit, Michigan, USA 12 13 KEYNOTE SAE INTERNATIONAL DON’T LIMIT YOUR PARTICIPATION! THIS SAE EVENT WILL BE HELD AFTER SAE 2014 CONVERGENCE: SAE 2014 ACTIVE SAFETY SYSTEMS SYMPOSIUM October 23-24, 2014 • COBO Center, Detroit, mI, uSA Opening Keynote Address Tuesday, October 21, 2014 8:00 - 10:00 a.m. Grand Ballroom B Designing for the Technologically-Savvy Consumer Ralph Gilles, President and Chief Executive Officer - SRT Brand and Motorsports, Chrysler Group LLC Senior Vice President - Product Design, Chrysler Group LLC Keynote sponsored by: 14 15 SPECIAL EVENTS Networking Lunches and Receptions Discover the latest innovations in mobility electronics from around the globe, while networking with your colleagues on the exhibition floor. Networking Lunches and Receptions are designed to foster contact & collaboration, and are an excellent opportunity to break from the technical sessions and interact with peers. Monday, October 20, 2014 SAE Convergence Banquet Wednesday, October 22, 2014 7:00 - 9:30 p.m. Sponsored by: Vector CANtech, Inc. A long-established tradition at Convergence, the Banquet is the largest and most prestigious gathering of automotive electronics industry leaders from around the world. Meet and mingle with the influential people in business during the Pre-banquet reception. Pre-Banquet Reception Cobo Center - Hall C 5:30 - 6:30 p.m. Banquet Cobo Center - Grand Ballroom B 7:00 - 9:30 p.m. $150 per single ticket $1500 table of 10 Banquet sponsored by: More details to be announced! Welcome Reception 6:00 - 7:30 p.m. - Marriott Hotel Sponsored by: Panasonic Automotive Systems Company of America Inc. Tuesday, October 21, 2014 Networking Break 10:00 - 10:30 a.m. Sponsored by: Tata Consultancy Services Networking Lunch 12:00 - 1:15 p.m. - Exhibit Hall Networking Break 2:45 - 3:30 p.m. - Exhibit Hall Networking Ice Breaker Reception 5:30 - 6:30 p.m. - Exhibit Hall Join us for an “ice breaker” networking activity - participate for a chance to win exciting prizes from the Detroit Red Wings! Wednesday, October 22, 2014 Networking Break 10:00 - 10:30 a.m. Networking Lunch 12:00 - 1:15 p.m. - Exhibit Hall Networking Break 2:45 - 3:30 p.m. - Exhibit Hall Pre-Banquet Reception 5:30 - 6:30 p.m. - Exhibit Hall 16 17 YOUNG PROFESSIONAL ACTIVITIES AT CONVERGENCE Career Fair The SAE 2014 Convergence Career Fair will provide the opportunity for mobility industry engineers and professionals to explore available jobs, network, and meet with professional recruiters, and representatives from OEMs and suppliers. Tuesday, October 21, 2014 and Wednesday, October 22, 2014 Cobo Center, Detroit, Michigan 12:00 - 6:30 p.m. Attendance to the Career Fair activities is free for engineering professionals. Candidates can attend the Career Fair by registering as Expo Only. If you are not already registered to attend SAE 2014 Convergence, please go to http://www.sae.org/convergence/ and select the “Attend” tab, then “Registration” tab, and click on Register Now button. Once you have logged in, select “Complimentary Exhibit Only Pass” under “Exhibitors” Tab using promo code CONV2014CF. Proceed through the steps to complete your complimentary registration. Please note that this registration is exhibit and receptions only (technical sessions and lunch not included). To exhibit at the Career Fair, contact Martha Tress at [email protected], +1-724-772-7155 or complete the online reservation form and fax to (724) 776-3087. Young Professional Activities at Convergence In response to overwhelming positive customer feedback, a SAE Young Professional’s (YP) Strategic Leadership Council has been formed to support Young Professional activities associated with SAE 2014 Convergence. The exciting programs and activities for Young Professionals at Convergence are designed to inform, encourage and motivate the leaders of tomorrow. This initiative will provide solid leadership principles that they can carry throughout their career. These activities also provide a valuable opportunity to learn from and network with executives from major corporations. Freescale Volunteers Needed The Freescale Cup is an autonomous, intelligent race car competition. The competing teams will be challenged to build, program, and race a model car around a track for speed. The fastest car to complete the track without derailing, wins. We are looking for YP’s willing to volunteer at Convergence for half a day. In appreciation for your volunteerism, a “free” day of access to Convergence will be given to any individual who volunteers. If you are interested in volunteering at Convergence, please contact Darlene Waychoff at [email protected] EXHIBIT. SPONSOR. As technology continues to change and critical issues arise, these skills are more important now than ever. Lead Your Future! If you see yourself as a leader driving the decisions of tomorrow, you won’t want to miss this program. Register today as a Young Professional to participate in YP activities and programs at Convergence. Young Professional (YP) Speed Mentoring Tuesday, October 21, 2014 12:00 - 12:30 p.m. - Exhibit Hall Wednesday, October 22, 2014 12:00 - 12:30 p.m. - Exhibit Hall CAREER FAIR ExHIBITINg COmpANIES INCluDE (as of publication) ExpERIS FAuRECIA HEllA KyyBA WAlBRO ENgINE mANAgEmENT 18 This event is an opportunity for young professionals to engage with executives in an informal setting. Mentors will be stationed around the room while small groups of the Young Professional participants rotate to different stations at set time intervals. The stations will consist only of chairs facing each other creating a comfortable, level atmosphere for communication. Seating is limited, register up today! 19 ADVERTISE. Exhibit. At SAE 2014 Convergence, join the leaders that are inspiring the development of innovative products and solutions that exceed customer needs. Showcase your organization as a trendsetter, connect directly with decision makers, and seek out partnerships that will give you a competitive edge. Your organization can’t afford to miss this dynamic, industry-shaping event! premier Sponsors platinum Sponsors gold Sponsors Sponsor. High-visibility sponsorships are cost-effective, powerful solutions for increasing your recognition and reaching your target audience before, on-site, and after SAE 2014 Convergence. Select a sponsor level, an exclusive sponsorship, or create a customized option that will help you achieve your marketing goals. For more information, or to discuss a customized marketing package to reach your target audience during SAE 2014 Convergence, contact: Vanessa Reddick SAE Event Sales Office: +1-724-772-7591 Mobile: +1-724-713-7729 [email protected] BROWSE ExHIBITOR lIST! 2014 Sponsors (as of 7.10.2014) 20 Silver Sponsors Bronze Sponsors Friends of the Industry WE WISH TO THANK ALL OF SAE 2014 CONVERGENCE SPONSORS. PLEASE CLICK HERE FOR THE MOST UP-TO-DATE SPONSORSHIP LIST. 21 Registration Deadlines & Pricing Pre-Registration/Cancellation Deadline: September 19, 2014 Register Now! Category By September 19, 2014 After September 19, 2014& On-site SAE Classic Member (includes registration package 1) (Join SAE) $700 $800 SAE Premium Member (includes registration package 1) (Join SAE) $650 $750 SAE Elite Member (includes registration package 1) (Join SAE) $600 $700 Non-Member (includes registration package 1) $1100 $1200 Participant (includes speakers, panelists, moderators, presenters, lead authors , co-authors, reviewers, session organizers and technical council) (includes registration package 1) FREE FREE SAE Student member (includes registration package 2) FREE FREE Non-Member Student (includes registration package 2) $50 $50 Young Professional (YP) (Less than 12 years in the workforce) (includes registration package 1) $100 $100 Press Analyst (Credentials required) (includes registration package 2) FREE FREE Public Relations (Credentials required) (includes registration package 2) $50 $100 Exhibitor Booth Personnel (Limit 2 per 10’ x 10’ booth, Exhibitor ID # required) (includes registration package 1) FREE FREE Expo Only (includes registration package 2) (Promo code required) $75 $75 Additional Ticketed Items Exhibit Hours Additional Items By September 19, 2014 Full Rate Banquet - Wednesday, October 22, 2014 - single ticket $150 $150 Banquet - Wednesday, October 22, 2014 - tables of 10 $1500 $1500 Young Professional (YP) Speed Mentoring session (Exhibit Hall) Tuesday, October 21, 2014 12:00 - 12:30 p.m. Attendance is limited FREE FREE Young Professional (YP) Speed Mentoring session (Exhibit Hall) Wednesday, October 22, 2014 12:00 - 12:30 p.m. Attendance is limited FREE FREE Registration Packages •package 1: Includes opening keynote address, technical sessions, panel discussions, career fair, networking breaks, networking receptions, and exhibits. Tuesday, October 21, 2014 @ 12:00 p.m. - 6:30 p.m. Wednesday, October 22, 2014 @ 12:00 p.m. - 6:30 p.m. Career Fair Hours Tuesday, October 21, 2014 @ 12:00 p.m. - 6:30 p.m. Wednesday, October 22, 2014 @ 12:00 p.m. - 6:30 p.m. For assistance with registration, please contact: SAE Customer Service Telephone: 1-877-606-7323 (USA and Canada) Or 1-724-776-4970 (outside of USA and Canada) Fax: 1-724-776-0790 E-mail: [email protected] •package 2: Networking Breaks, Exhibits and career fair. Conditions of Sale Registrations received after September 19, 2014 will automatically be charged the on-site price. NO CHILDREN UNDER THE AGE OF 16 PERMITTED. All cancellations must be received by SAE prior to September 19, 2014. A $50 processing fee will be assessed for each canceled registration that results in a refund. Refunds for special event/meal tickets will not be processed after September 19, 2014. Refunds will not be issued if cancellation occurs on or after September 19, 2014. 22 23 Hotel & Travel Information Conference Location Hotel & Travel Information Message to Attendees: SAE International has made every effort to secure the best possible group nightly room rate for you at this event. That rate results from a negotiated overall package of event needs and includes cost savings for meeting room block guarantees and penalties for not meeting guarantees. Please help SAE keep the costs of this event as low as possible by booking your housing needs at the designated host hotel and 24 through the reservation process created by SAE. Reserving elsewhere jeopardizes SAE’s ability to meet its contracted obligations and keep registration fees to a minimum. SAE appreciates your support and understanding of this important issue. Thank you. Cobo Conference/Exhibition Center One Washington Boulevard Detroit, MI 48226 Phone: 313-877-8777 24-Hour Information Line: 313-877-8111 www.cobocenter.com Headquarters Hotel CLICK HERE FOR ADDITIONAL TRAVEL INFORMATION getting Around the motor City Interactive City Map Directions to Cobo Center* Road Conditions Detroit Marriott at the Renaissance Center 100 GM Renaissance Center Detroit, MI 48243 25
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