1. art and entertainment
2. music
3. musical instruments
4. pianos

KOHTI UUTTA
НА ПОРОГЕ
ЙОУЛУ
THE FESTIVE SEASON
Tsaarien juhlajuoma
Tyylileikkejä Pietarissa
Muoti ja taide kietoutuvat yhteen
kulttuurikaupungissa. Paikallisille
muodinluojille povataan kansainvälistäkin menestystä.
SIVUT 58—64
Šampanskoje on juhlapöydän ja
juomatuliaisten klassikko Venäjällä.
Kuohuviinin juuret yltävät 1870luvulle asti.
Знакомьтесь — Лахти!
Городок Лахти очень многогранен,
и знакомство с ним подарит
яркие впечатления даже самому
взыскательному туристу.
SIVUT 50—51
ALLEGRO MAGAZINE
MEDIA KIT
YES,
WE HAVE IT
IN ENGLISH!
SEE PAGE
78—122
СТР. 66—71
TA
K
OT E I
T
A
В M W
С ОЗЬ UK ITH
СО М A Y
БО ИТ AS OU
Й Е I! !
!
ALLEGRO MAGAZINE / ЖУРНАЛ ALLEGRO / ALLEGRON MATKAILULEHTI
6 :13
ST. PETERSBURG AND MOSCOW CELEBRATE
THE NEW YEAR FOR DAYS
GENERAL INFORMATION
3:13
64¬114
ALLEGRO MAGAZINE
/ ЖУРНАЛ ALLEGRO
/ ALLEGRON MATKAILUL
EHTI
ALLEGRO MAGAZINE
/ ЖУРНАЛ ALLEGRO
/ ALLEGRON MATKAILULE
HTI 3:13
YES,
WE HAVE IT
IN ENGLISH!
SEE PAGES
PIETARIN
KUUMA
ELOKUVAKESÄ
MOVIE CITY ST. PETERSB
URG
СБОРНАЯ КОМАНДА
SUMMER MUSIC FESTIVAL
Размер не имеет значени
я
Рестораны Лахти предлагают
блюда традиционной финскойгостям
кухни
и признанные кулинарные
хиты со
всех уголков мира.
СТР. 42—43
Аура Турку
Прежняя столица Финляндии
может предложить насыщенну
ю
палитру впечатлений и
не лишенный
романтики отдых на любой
вкус.
СТР. 54—58
S IN FINLAND
Vesireittejä
Pietari on veden muovaama
punki. Kesällä fiilistellään kauNevan aalloilla, nautitaan musiikista
ja
laan yöttömän yön siltojen ihailnostoa.
SIVU 48—52
U!
YO
H I!
IT AS
W KA ТЕ
IT U МИ Й!
M
KE A ЗЬ БО
TA OT ВО СО
С
Allegro is the official magazine of high-speed train Allegro. This modern travel publication
features fascinating stories, events, as well as topical information for travellers between
Russia and Finland. The content is produced especially for Allegro’s passengers who are
mainly high-educated business professionals.
Allegro train runs between St. Petersburg and Helsinki.
The service started on 12 December 2010. Since then over
a million people have t­ raveled with Allegro.
The three-language magazine is aimed to serve and
entertain Finnish, Russian and English speaking passengers.
The majority of passengers are highly skilled specialists,
top-managers, owners of business with incomes of an
average and above the average, being the basic consumers of quality goods and services. They are active and
inquisitive people who are frequent travellers and used to
read “onboard press” in transit.
High-speed train Allegro
The maximum operating speed of the Allegro train is 220
kilometers per hour, and its travel time totals 3 hours
and 36 minutes. The train consists of seven cars: one
first-class carriage, five second-class cars and a secondclass dining car. The length of the first car is 25 meters,
while the subsequent cars are 27,2 meters in length. The
train’s height is 3,2 meters. Allegro can accommodate
a total of 342 passengers plus two seats for disabled
people. The train is equipped to operate on both the
Finnish and Russian standard railways. The units
have a dual electric system for using both the Finnish
alternating current and the Russian direct current.
ALLEGRO MAGAZINE SCHEDULE OF ISSUE
Advertising rates (excluding VAT)
Size 2/1
1/1 1/2 1/3
1/4 2./3. cover Back cover
mm
414 x 263 mm + cutting tolerance 207 x 263 mm + cutting tolerance 207 x 131 mm or 103 x 263 mm + cutting tolerance 207 x 88 mm + cutting tolerance 85 x 110 mm 207 x 263 mm + cutting tolerance 207 x 263 mm + cutting tolerance Publication and material schedule 2014
In euro
10 000
5 500
3 000
2 500
1 800
8 000
9 000
Prices exclude VAT. Ask about the rates for supplements, multi-page and other special advertisements.
Discounts:
5 % Welcome for the new clients
10 % 2 insertions
15 % 3 insertions
20 % 4 insertions and more
Number 1
2
3
4
5
6
Order Materials
7.1.13.1.
17.2.28.2.
14.4.25.4.
16.6.4.7.
18.8.29.8.
20.10.31.10.
Date of publication
31.1.
28.3.
30.5.
1.8.
26.9.
28.11.
According to Russian law, all ad material needs
to be marked with the word РЕКЛАМA. The word
should be written with capital letters and in
Cyrillic alphabet.
When planning the ad, please note that part of the
magazines will be perforated in the upper left corner.
The dimensions of the perforated area are 10 mm x
15 mm and the diameter of the hole is 5 mm.
Advertising agency commission — 15 %
PASSENGER PROFILES
Country of residence
Finland, 35%
Russia, 52%
Other, 13%
Travel purpose
Work, 31%
Family or friend visit, 13%
Leisure, 52%
Studying, 1%
Other, 1%
Many reasons, 2%
Travel frequency
1 to 3 times a week, 2%
1 to 3 times a month, 21%
4 to 10 times a year 21%
1 to 3 times a year, 26%
Less than once a year, 10%
Never before, 20%
Socio-economic status
Entrepreneur, 14%
Managing or expert position, 57%
Other employee, 8%
Unemployed, 3%
Student, 7%
Pensioner, 8%
Other, 3%
PUBLISHERS
Finland
VR-Group Ltd
P.O. Box 488 (Vilhonkatu 13)
FI-00101 Helsinki
Russia
ADVERTISING SALES AND ORDERS
Finland (for advertisers in Finland)
Alma 360
Alvar Aallon katu 3 C
FI-00100 Helsinki, Finland
JSC Russian Railways
Novaya Basmannaya 2,
Moscow 107174, Russia
Tuire Sillanpää
Tel. +358 (0)40 594 4204
E-mail: [email protected]
EDITOR-IN-CHIEF
Finland
Mari Leikas
Tel. +358 (0)50 438 0824
E-mail: [email protected]
Antti Tiitola
Russia
Anna Koleda
EDITORIAL STAFF, FINLAND
Alma 360
P.O. Box 502, FI-00101 Helsinki, Finland
Tel. +358 (0)10 665 102
Fax +358 (0)10 665 2533
EDITORIAL STAFF, RUSSIA
SPN Publishing
1 Torzhkovskaya Ul., bldg. 2, St. Petersburg 197342
Phone/fax: (812) 38 0 0008
4A Novodanilovskaya Nab., Moscow 117105
Tel./fax: (495 ) 663 93 20
DISTRIBUTION
The magazine is published six times a year and delivered
throughout the issue period to all Allegro passengers as
well as travelers in the Extra Class of domestic longdistance trains.
Approximately 300 000 passengers travel on Allegro train
annually, so each issue of the ­magazine reaches a large
number of readers ­over the issue period.
TECHNICAL SPECIFICATIONS
Circulation ca. 16 000 copies
Publication size: 207x263 mm
Printing method: Offset
Screen ruling: 60 l/cm
Binding: Adhesive binding
Paper: Cover: 200 g/m2 Multiart Silk
Inside: 80 g/m2 Novapress Silk
ADVERTISING MATERIALS
Aste Helsinki Oy
Panuntie 4, FI-00610 Helsinki, Finland
Tel. +358 (0)20 720 9040
Fax +358 (0)20 720 9041
Contact person Pelle Huuhtanen,
Tel. +358 (0)40 482 0586
Materials in pdf format:
www.astehelsinki.fi/ilmoitukset
PAYMENT TERMS AND CANCELLATIONS
Cancellations must be made in writing to Alma 360 or SPN
Publishing no later than seven (7) business days before the
deadline for the materials. The full advertisement rate will
be charged for cancellations received after the deadline.
The magazine reserves the right to refuse to publish an
advertisement it considers unsuitable.
COMPLAINTS
Any claims must be made in writing to Alma 360 or
SPN Publishing within 14 days of the advertisement’s
publication date.
LIABILITY FOR ERRORS
The publisher assumes no responsibility for any
advertising claims. The publisher assumes no liability for
possible damages caused if the advertisement could not be
published for productional or other reasons. The liability
of the magazine for any errors is limited to the cost of the
advertisement.