Sport Wales- Plas Menai Job Description
Job Title:
Business Development Executive
Location:
Remote working, but based out of Plas Menai National
Outdoor Centre, Caernarfon Gwynedd
Reporting to:
Centre Manager- via Marketing Officer.
Date:
October 2014
About us:
Plas Menai is the National Outdoor Centre for Wales, offering outdoor activities, sailing
courses, power boating, windsurfing, kayaking and much more. We also run a busy
programme of outdoor activities for schools, groups, adults, children and the local
community.
Plas Menai is an approved provider for Rescue 3 training courses that are internationally
recognised and form the base flood rescue training for many emergency services, whitewater professionals and Rescue teams. The courses are designed to equip professionals
with the knowledge to safeguard themselves and their team members whilst involved in
water based rescues.
Purpose:
This is a new role, key to delivering commercial success in a new business area. The
purpose of the role is to be responsible for the delivery of sales revenue targets, through the
establishment and development of new partner channels for Plas Menai. Specifically this
includes the opportunity to promote, grow, and generate revenue and sales in water safety
training programmes, including Rescue 3 programmes and other water safety initiatives.
Term:
 1 year consultancy (provision of services) contract providing 200 days of consultancy
 Daily rate of £122.50 per day (inclusive of mileage, equivalent to 10,000 miles).
 Target to achieve £20,000 of revenue per quarter, excluding VAT (£80,000 income
per year), built into daily rate.
 10% commission on revenue generated above specified target, up to maximum of
£2,500 per quarter.
 Revenue generated at point of sale, not based on course attendance.
 Travel throughout Wales and the UK will be a significant requirement of this role
(travel expenses are included within the daily rate outlined above)
Job Description
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Develop a plan for implementation, based on the agreed strategy for the area of new
business.
Work with relevant colleagues to develop processes and tools needed to maximise
success in this role.
Act as the main point of contact for all water safety and rescue training programmes.
Sell water safety programmes by identifying, establishing contact and developing
relationships with potential customer base.
Visit potential customers to develop new business as required.
Provide customers with quotations, negotiating and closing the best deals for the
business.
Liaise with Marketing Officer over marketing opportunities.
Liaise with Chief Instructor over programming.
Liaise with the Centre Manager over pricing.
Gather market and customer information and provide feedback on the market.
Represent Plas Menai at any relevant trade exhibitions, events and demonstrations.
Help to identify new markets and business opportunities.
Maintain strong relationships with clients by providing support, information, and
guidance.
Prepare reports by collecting, analysing, and summarising information.
Identify programme improvements or new products by remaining current on industry
trends, market activities, and competitors.
Utilise available communication channels, including social media, to promote and
market water safety programmes.
Business Development Executive - Person Specification
Attributes
Essential
Desirable
Knowledge
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IT literate and familiar with the use of modern office IT facilities,
including remote communications, social media, databases, Microsoft
Excel, Outlook and internet/intranet.
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Knowledge and experience of
watersports and water based safety
training.
Skills
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Excellent interpersonal skills at all levels.
An effective representative, advocate and negotiator.
Excellent written and verbal communication skills, with the ability to
tailor messages to both technical and non-technical partners.
Strong project management and decision making skills.
Numerate and Results-focussed; able to collect, evaluate and report
on both financial and activity data.
Well-developed analytical and problem-solving skills.
Able to prioritise workload and manage time effectively.
Able to demonstrate a successful track record in sales and business
development in technical programmes.
Experience of establishing new sales channels.
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Ability to operate effectively in a standalone role and within a new business
area.
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Professional or vocational qualification or equivalent training.
Valid driving licence and own transport
Drive and commitment to achieve targets.
Diligent and independent self-starter - able to work on own initiative.
Clear thinker, able to exercise good judgement under pressure.
Good team player, able to motivate and prepared to support others.
A natural people person, instilling passion and enthusiasm in others.
Flexible and adaptable, around the work programme to meet customer
expectations.
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Understanding of the watersports /
marine environment.
Experience of sales and business
development within a similar
environment, for example, outdoor
activities centre.
Relevant degree
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Experience
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Qualifications
Values/
Qualities
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A passion for participating in watersports
activities