1. business and industrial
2. business operations
3. business plans

Creating Organizational
Purpose: Changing
Collective Self Image
of the Company
9th-10th of June 2015
Austria Trend Hotel
PARK ROYAL PALACE
Vienna
What originally started in the U.S. as the local real-estate
crisis, has spread around the civilised world, mutated
overtime and escalated into a “crisis of values” dramatically
changing the relation between business and society.
Tables turned and power has shifted from organisations to
individuals and consumers are looking for brands, products
and services they truly can trust. Even well reputed and
renowned organisations that have been around for decades
are facing an existential question: Are we going to be around
in ten years time?
Business leaders have to redefine their company values
hidden in the heritage of every organisation and search for
the moral purpose for existence, since doing business as
usual is not enough anymore. The 21st century is the era of
engaged leadership and business leaders have to move on
from awareness and understanding to real engagement.
Now more than ever before, organisations are in need of
leaders with humanity and wisdom.
As leaders move forward with a new business case, it is the
role of HR to provide strategic guidance and counsel from a
human capital perspective. In this scenario, HR has a very
important and challenging role to pursue: The return to “the
human side of enterprise”.
21st CENTURY CEO
IN THE CHAIR
9th- 10th June 2015
YOUR REASONS TO ATTEND
Geoff McDonald
Director
Bridge Partnership
You will have the opportunity to benchmark your
current strategy with latest trends in employer
branding. Topics to be covered:
Ex-Global VP HR for Marketing, Sustainability,
Communications
Unilever | United Kingdom
 Employer Reputation, Working Environment
 Work life balance: Myth of a Mandate?
 Changing the collective self-image of the
company
FEATURED SPEAKERS
Vera Budway-Strobach
Chief Diversity Officer
Erste Group Bank AG | Austria
Andreea Mihnea
Human Resources Director
EY | Romania
Becky Casey
Global Head Leadership & Employee Development
Roche | Switzerland
Juergen Pfeiler
Head of HR
Vienna Insurance Group | Austria
David Kitzmüller
Head of Marketing
karriere.at | Austria
During the round table discussions we will
identify the profile of the 21st Century leader
including:
 Attributes
 Characteristics
 Skills
You can look forward to hear about best
practices in creating unique value proposition
 Cultural DNA
 Purpose, Values, Culture
 Humanity, Passion, Diversity & Inclusion
Together we will identify major issues and
challenges associated with workforce and
succession planning
 People Sustainability
 Engaged Leadership
 Future of internal communications
Dr. Philipp Zimmermann
Director Global Talent Management
& Strategic Recruiting
Evonik Industries AG | Germany
We will also tap into the philosophy of free
culture and areas that should be taken into
consideration such as:
Florian Schönwiese
CEO
Florian Schönwiese | Austria
 Value vs. Profit
 Freedom vs. Trust
 Targets vs. Roadmap
 Sustainability vs. Money
Stephan Thüring (TBC)
Managing Director
Swiss Re Business Services Slovakia
You can expect to brainstorm about the traps
that commonly ensnare business and HR
professionals during transformation process.
You will be encouraged to expose yourself and
share your ideas during Q&A with your fellow
leaders including CEOs, CHROs, Chief Diversity
Officers, Senior Vice Presidents, Global Heads
and Senior Managers navigating their workforce
through challenging waters of change.
www.knowledge-central.com
email: [email protected]
phone: +421 948 900 110
21st CENTURY CEO
9th June 2015 | DAY 1
08:00 REGISTRATION & WELCOME
13:00 LUNCHEON
08:40
14:10
OPENING REMARKS
Maros Petres | CEO | Knowledge Central
08:50
SETTING THE SCENE
 How to find out what the true values of my
organization are?
 What are the basic requirements for an
employer branding process?
 The importance of the top management for
an employer branding process
 Live your leadership-principles, guidelines
and consequence-management
Leading for the “AND” concept and how it
can drive future growth and profitability
Geoff McDonald | Director | Bridge Partnership
09:15
ACCELERATED NETWORKING
Introduction of participants and their
expectations; attendees can share their Nr. 1
challenge related to the creating organizational
purpose, if they are willing to do so
10:00
KEY NOTE
Working Beyond Talentism
Juergen Pfeiler
Head of HR
Vienna Insurance Group | Austria
14:50
 Global trends affecting our region (the „why”)
 Ways to make our human capital a competitive
advantage through influencing leadership and
culture (the „what”)
 Case study from EY Romania’s journey (the” how”)
Andreea Mihnea
Human Resources Director
EY | Romania
15:30 REFRESHMENT BREAK
10:40 REFRESHMENT BREAK
In this inspiring presentation you will be introduced
to the seven Leadership Commitments of behavior
expected from all leaders at Roche. These form the
basis for Roche's leadership development and
talent decisions across the organisation.
11:40
CASE STUDY
Balanced Leadership:
Why is Diversity Relevant in Business
 Diversity Drives Performance
 Traders, Testosterone & Excessive Risk Taking
 Diversity: a Competitive Advantage for Business
Vera Budway-Strobach
Chief Diversity Officer
Erste Group Bank AG | Austria
12:20
ROUND TABLE DISCUSSIONS
Understanding Millennials
What is the Call to Action?
Attendees will have the opportunity to
engage “live” with students, understand their
expectations and discuss their current and
future programs in an open and informal
manner
BEST PRACTICE
Roche’s Leadership Commitments
Becky Casey
Global Head Leadership & Employee Development
Roche | Switzerland
BEST PRACTICE
Refresh your Employer Branding
Strategy
David Kitzmüller
Head of Marketing
karriere.at | Austria
16:00
11:00
CASE STUDY
The Truthful Path to become an
Employer of Choice
Current suggested topics include:
Employer branding & recruiting, leadership,
work/life balance, career paths, and
compensation
16:45
SHARING
High potential students will share the results
of their discussions at the round tables
17:15
CLOSING REMARKS
Maros Petres | CEO | Knowledge Central
Geoff McDonald | Director | Bridge Partnership
18:00 NETWORKING RECEPTION
PANEL DISCUSSION
The New Language of Leadership
Participants: Day 1 / Morning Speakers
Moderation: Chairman / Geoff McDonald
www.knowledge-central.com
email: [email protected]
phone: +421 948 900 110
21st CENTURY CEO
08:00 REGISTRATION & WELCOME
08:40
10th June 2015 | DAY 2
11:30
OPENING REMARKS
Geoff McDonald | Director | Bridge Partnership
09:00
EVENT FOLLOW UP
09:10
KEY NOTE
Make your next generation of
leaders improve business by
fixing the HR Taylor-glitch
You can expect to brainstorm organizational
topics that should be taken into
consideration such as:
 Working Environment e.g. Diversity,
Culture, Values
 Employer Branding, Reputation,
Work-life balance
 Sustainability & Corporate Social
Responsibility
 Since a century, Taylorism is dominating
people management though it is proven
to destroy value for the company
 Resolving the HR-silo and bringing back
people responsibility to line mgmt
 Your current talent pool is the starting
point for creating future EBIT
Dr. Philipp Zimmermann
Director Global Talent Management
& Strategic Recruiting
Evonik Industries AG | Germany
09:50 LESSONS LEARNED
Swiss Re’s Leadership Imperatives
 Shape and drive the business
 Show true leadership
 Take personal accountability
Stephan Thüring (TBC)
Managing Director
Swiss Re Business Services Slovakia
PANEL DISCUSSION and Q&A
Creating Organizational Purpose:
Changing Collective Self Image of the
Company
Participants:
Speakers of the morning session
Moderation:
Geoff McDonald | Director | Bridge Partnership
12:5O
CLOSING REMARKS
Maros Petres | CEO | Knowledge Central
13:00 FAREWELL LUNCH
14:00 GUTE REISE
Thank you for your participation, we
hope to see you again. Have a safe trip
back home.
10:30 REFRESHMENT BREAK
10:50
LESSONS LEARNED
The Maestro Factor
In this thought provoking presentation you
will learn why there are nearly no challenges
in orchestras with:
 Self motivation / Motivation
 Generation problems
 Engagement and Creativity
 Acceptance, Respect and Hierarchy issues
 Communication and focus
 Complexity and speed
 Problems with limitations of entrepreneurial
freedom of decisions
Florian Schönwiese
CEO
Florian Schönwiese | Austria
www.knowledge-central.com
email: [email protected]
phone: +421 948 900 110