1. home and garden
2. home furnishings
3. lamps and lighting

Mainbeam 21.qxp_Layout 1 11/09/2014 16:37 Page 2
Issue 21
www.nightbreakerunlimited.co.uk
Add value to your business
with Osram.
Lighting and signalling are one of the most profitable areas in the automotive aftermarket. Many garages, workshops, factors and retailers
supplying and servicing the automotive aftermarket are not maximising their profit potential from bulb sales. This could be due to the changing
trends in vehicle lighting as well as the importance of understanding their customer needs and the opportunities that come from upgrading
their cars lighting. With a few small adjustments, value can be added to a business through bulb sales.
Understanding your customer’s needs.
Understanding a customer’s needs and buying behaviour can quite simply maximise profit potential. The last thing a customer wants to do is
change a bulb, so it makes sense to offer them Original Equipment bulbs like the Osram Original range that last longer than non OE bulbs and
help to keep your customer happy. Offering the full range of Osram halogen and LED upgrade products can help to boost your revenue and
profits. There is a full range available such as NIGHT BREAKER® UNLIMITED, COOL BLUE® INTENSE and ULTRA LIFE® as well as
aftermarket fit DRL Kits and replacement fog lamps. These value adding upgrade products are supported with a wide range of point of sale
material and displays to assist with product awareness and sell out. Nowadays it really makes no sense to save a few pennies here and there
by stocking non OE quality aftermarket brands that cannot match the additional profit margins and customer satisfaction offered by premium
quality Osram bulbs.
No matter what the size of your business Osram can add value.
The lighting market is increasing in value with the introduction of new lighting solutions such as LED accessories, LED DRL Kits, HID and
halogen upgrade bulbs. These new innovative products offer retailers, garages and workshops new business opportunities. No matter what
the size of the business there are plenty of opportunities within the Osram range to add value. As experts in lighting, Osram are aware of the
difficulty in replacing bulbs in compact engine bays as well as replacing slightly more complex HID (Xenon) bulbs. The Osram Installer
programme is all about adding value to garage and stockist partners, enabling them to enhance their offer with supply and fit innovations and
increasing sales and profit opportunities. The programme enables direct access to the exclusive Osram Bulb Fitting DVD so that bulb changes
on some vehicles that may have previously been regarded as ‘dealer fit’ only are accessible to the independent aftermarket.
continued on next page
Follow us on Twitter: @OsramUK
In this issue: Inspection Lamps ++ LEDsBIKE ++ POS
Mainbeam 21.qxp_Layout 1 11/09/2014 16:37 Page 3
continued from front page.
Once a garage or MOT station signs up as an Osram Installer they will receive:
• A welcome pack containing all the information on the complete Osram product range
• A listing on our website as an Osram Installer
• Direct communication on a regular basis, keeping you up to date with
new lighting innovations
• A copy of the exclusive ‘Bulb Change DVD’
• A certificate for displaying
• Access to point of sale and marketing materials
Welcome
Another year is gone and we are now into the ‘lighting
season’ once again. I would like to take this
opportunity to thank all our partner stockists, garages
and workshops for your continued support over the
last years.
The market in the UK and worldwide is changing with
many new developments of bulb and LED types
becoming available. Osram are at the forefront of
these changes and leading the market with new
products for the OE and independent aftermarket.
These products allow us all to focus on developing
our joint business with increased sales and enhanced
margins.
Yes, we still need to ensure that we are competitive
on a 472 or a 380 but our main focus is where we
can add value for our stockists and professional
users. Osram manufacture their own LEDs and are a
global leader in LED technology which is used in
many of the new LED products becoming available.
With so many new products, communication and
awareness are paramount, hence why we launched
the Osram Installer Programme to make garages and
workshops aware of these products and opportunities.
This programme will of course also help to drive
demand to our partner stockists.
Most of these products are already publicised to
consumers and with the difficulty of changing bulbs
or fitting a DRL or fog light kit on many cars, there is
a massive opportunity for garages and workshops to
offer a supply and fit service to consumers. The
Installer Programme also adds value by supplying
marketing support and templates so garages can tell
their potential local customers about their new supply
and fit service. The programme also offers free POS
to garages and free bulb fitting instructions for many
car types.
This is an example of adding value and this is what
we are committed to doing for our stockist partners
and professional users.
Have a good winter!
John Lancaster
SP Business
Unit Manager
For stockist partners Osram can add value by offering POS solutions in all shapes
and sizes to suit all requirements. Small counter displays and easy to understand
consumer marketing materials help to offer the best value adding upgrade bulbs on
the market today. Osram’s product range is continually being developed. With over
100 years of pedigree, a number one market position and at the forefront of all new
technologies; Osram are the ideal lighting partner for garages and motor factors.
Extended
COOL BLUE® INTENSE range
The popular and well established COOL BLUE® INTENSE
range has been expanded to include some new types for
forward lighting applications. This range has always been
popular with design and style conscious drivers and these
new types increase the applications for COOL BLUE®
INTENSE. The new halogen types include: H8 and H15.
Features of COOL BLUE® INTENSE (halogen):
– Bluish-white light for a xenon look
– Colour temperature up to 4,200 Kelvin
– Up to 20% brighter*
– Ideal for use in clear headlights
The XENARC® COOL BLUE® INTENSE range has also evolved to include:
D3S and D4S HID Xenon types which are also available to order now.
able
Avai0l 15
2
Osram Ref.: 64212CBI-HCB
ECE Ref.: H8
Pack Type: DUO PACK
EAN 10: 4052899931077
Osram Ref.: 64176CBI
ECE Ref.: H15
Pack Type: Single Box
EAN 10: 4052899932708
*compared to a standard Osram halogen bulb.
Osram Ref.: 66440CBI /
Osram Ref.: 66340CBI
66440CBI-HCB
ECE Ref.: D3S
ECE Ref.: D4S
Pack Type: Single Box
EAN 10: 4052899148710 Pack Type: Single Box / DUO PACK
EAN 10: 4052899125582 /
4052899125612
Osram is the name you can trust
Osram has been a trusted and respected
household name for more than 100 years. Since
1929 when the first Osram BILUX® bulbs were
introduced, Osram has become a world famous
brand in the automotive lighting market.
Today Osram is the world's number one supplier
of automotive bulbs and LEDs for vehicles. Osram
is specified and trusted by all of the leading car and truck manufacturers and has an
unrivalled reputation for producing “Original Equipment” quality bulbs using optimum
materials. Innovation and quality are at the heart of the Osram brand, giving our
customers reliability and maximum quality. Light is safety, Light is Osram.
Mainbeam 21.qxp_Layout 1 11/09/2014 16:37 Page 4
INSPECTION LAMPS
Light at your fingertips
Osram’s range of inspection lamps is growing fast with four key inspection lamps now available in the LEDinspect® range.
LEDinspect®
Professional
LEDinspect®
Slimline
LEDinspect®
Rechargeable
Osram Ref.: LEDIL101-UK
EAN 10: 4052899139923
Osram Ref.: LEDIL102-UK
EAN 10: 4052899139961
Osram Ref.: LEDIL301-UK
EAN 10: 4052899109896
LEDinspect®
Mini
Osram Ref.: LEDIL302
EAN 10: 4052899009578
• Rechargeable super bright
LED inspection lamp
• Rechargeable and foldable
powerful LED inspection lamp
• Battery powered LED inspection
lamp with a robust design
• 21 + 5 high performance, longlasting LEDs
• 24 + 3 high performance, longlasting LEDs
• Rechargeable via UK AC mains or
12V cigarette lighter
• Cool White 6000K (Kelvin) colour
temperature
• 4 hours of continuous illumination
with a full 6 hour charge
• 8 hours of continuous operation
• Battery status display
• Waterproof body and robust
design (IK09 / drop test height: 2.5m)
• Easy to grip and dirt
resistant surface
• End tip illumination ideal for small
confined spaces
• Hands free thanks to
magnetic base and extra hook
• Rechargeable super bright slim
LED inspection lamp
• 17 high intensity Osram LEDs
• 30 high intensity Osram LEDs
(light intensity over 1,[email protected]) • Rechargeable via UK AC mains
docking station or USB included
• Two brightness levels:
100% and 60%
• 2 hours of continuous
• Rechargeable via UK AC mains
docking station included
• Over 7 hours of continuous
illumination before recharging
is required
• Battery status display
illumination after a full charge
• Waterproof body and robust
• Durable construction with
design (IK09 / drop test height: 2.5m)
shatterproof polycarbonate lens
• Hands free with integrated magnet • 3 year Osram guarantee*
and retractable hook
• Product Size: 350mm x 23mm
• 3 year Osram guarantee*
• Product Size: 276.5mm x 47.5mm
2014/2015
New Automotive Catalogue
Osram’s new Automotive Catalogue is available now. To request your
copy email us at [email protected] with ‘CATALOGUE’ in
the subject heading, providing us with your details and we can send
you a copy either by email as a pdf or in the post.
• Easy to grip and dirt
resistant surface
• Hands free thanks to
magnet and hook for hanging
• 3 x AAA batteries included
• 2 year Osram guarantee*
• 2 year Osram guarantee*
• Product Size: 220mm x 50mm
• Product Size: 98mm x
64mm x 35mm
* www.osram.co.uk/guarantee
Get the Osram App
To ensure you always know which type of bulb is
required for a vehicle you need the Osram "Vehicle
Light" App, available for Apple and Android devices.
Find the right product for most makes
and models of vehicle for almost
every application; including dipped
beam, main beam, indicator and
brake lights, as well as reversing
lights. For passenger cars you can
also find the right bulbs for interior
lighting applications. Download it for
free now at your App store.
Mainbeam 21.qxp_Layout 1 11/09/2014 16:37 Page 5
BICYCLE LIGHTS
LED Bike Lights
Osram has launched a new range of portable LED bike lights utilising its expertise in
automotive forward lighting. As recognised experts, Osram know how to produce lights
that improve visual range as well as visibility on the road. The new LEDsBIKE® lights are
available in a range of luminance intensities. The four products in the range are the perfect
companion for every occasion – from an off-road tour to a city trip, the new Osram
LEDsBIKE® range will enhance any cyclists ride.
Commuting through city streets at dawn? Hitting off-road trails by starlight? Osram have
the perfect LEDsBIKE® product for everyone:
– FX70: the most powerful product in the range, geared towards the dedicated and more
adventurous cyclist
– FX35: ultra compact, with three brightness settings for easy transitions between city
and countryside
– FX10: the economical option for commuters that transforms into a portable torchlight for
wherever light is needed
– RX2: the essential companion to any front light; this rear light is visible from long distances
FX70
FX35
A powerful LED front light with five lighting
modes, DRL function and battery level
indicator geared towards the dedicated,
adventurous cyclist.
Ultra compact LED front light with three
brightness settings and battery status
indication. Perfect for easy transitions between
city and country, afternoon and evening.
• 70 lux / 225 lm
• 5 x lighting modes:
EXTREME: 225 lm, POWER: 135 lm, DRL: 54 lm;
Including advanced modes: POWER+DRL and ECO+DRL
• 35 lux / 155 lm
• 180-degree near field vision
• 160-degree near field vision
• Rechargeable 2600mAh Li-ion battery
• Wide angle distribution: 4-5m wide / 40m in front
• 4 hour charge provides up to 7 hours of light
• 2 x AA batteries provide up to 6 hours of light
• Battery level indicator
• Battery level indicator
• Rechargeable via USB
• Batteries not included
• Rainproof (IP X4)
• Rainproof (IP X4)
• 2 year Osram guarantee*
• 2 year Osram guarantee*
Osram Ref.: LEDBL101
EAN 10: 4052899152731
• 3 x lighting modes:
EXTREME: 155 lm, POWER: 115 lm, ECO: 57 lm
Osram Ref.: LEDBL102
EAN 10: 4052899152755
FX10
RX2
The economical bike light for commuters,
which also transforms into a portable
torchlight for wherever light is needed when
out cycling.
The essential companion to any front
light, the red rear light that has two
lighting modes.
• 2.4 lux / 4 lm
• 10 lux / 80 lm
• Two modes: on or flashing
• Multifunctional; a bike light as well as a torch light
• 2 x AAA batteries provide up to 36 hours of light
• 4 x AAA batteries provide up to 5 hours of light
• Battery level indicator
• Battery level indicator
• Batteries not included
• Batteries not included
• Rainproof (IP X4)
• Waterproof (IP X4)
• 2 year Osram guarantee*
• 2 year Osram guarantee*
Osram Ref.: LEDBL301
EAN 10: 4052899155534
Osram Ref.: LEDBL302
EAN 10: 4052899155558
Mainbeam 21.qxp_Layout 1 11/09/2014 16:37 Page 6
MOTORCYCLE RELAUNCH
Light assurance for motorcyclists
Osram’s ranges of high performance bulbs provide more visibility and safety on the road.
Motorcyclists can also benefit from upgrading their headlight bulbs with the new and improved
ranges: NIGHT RACER® 110, NIGHT RACER® 50 and X-RACER®. They have all been designed
with motorcyclists needs in mind.
With more and more cars on the road with DRLs (Daytime Running Lights) then it is even more
important for motorcyclists to stand out in traffic and be noticed by other road users. NIGHT
RACER® 110 are a must for uncompromising riders, who only want the best. Providing up to 110%
more light on the road ahead and a beam of light that is up to 40 metres longer* compared to a
standard halogen bulb, riders can be certain that they can see and be seen. Specially designed for
mopeds and smaller motorcycles; NIGHT RACER® 50 offers plenty of light at a reasonable price.
NIGHT RACER® 50 is also available in the HS1 bulb type that is more commonly used on mopeds
and smaller ‘cc’ motorcycles.
Riders that want to look good whilst standing out can also choose the X-RACER® range of bulbs.
The bluish-white light that they produce is perfect for style conscious riders.
All of the motorcycle bulbs in the range are ECE approved and road legal and have been tested
according to IEC 60810. The vibration resistant technology makes them the perfect choice for all
motorcyclists. Available in Single Blister and Twin Blister packs. Twin Blisters include a miniature
helmet in which a spare bulb can be kept in case of emergency.
* H7 type only
Safety First
To keep drivers safe on the road, Osram have launched a new range
of safety and security products for drivers: LEDguardian®. The new
range includes the LED Road Flare and LED Saver Light Plus.
The LEDguardian® Road Flare can be used to make an emergency
situation visible and safe. Whether on a country lane or on the side of
the motorway, the amber flashing Road Flare can be deployed to
make other road users aware of your presence. Equipped with 16
LEDs, the Road Flare has three modes: amber flashing, amber all on
plus a torch function. It is visible from a distance of up to 240 metres
and comes equipped with a magnet, hook and 3 x AAA batteries so it
is ready for use straight from the pack.
LEDguardian® Road Flare
Osram Ref.: LEDSL301
EAN 10: 4052899184053
The LEDguardian® Saver Light Plus is an LED torch and much more.
Equipped with Osram Golden Dragon Plus LEDs it can be used as a
torch, a seat belt cutter, an emergency hammer (to break glass) and a
warning light thanks to the 12 amber flashing LEDs in the handle. It
also comes complete with a holder so that it can be mounted in the
vehicle and available to hand in case of any emergency.
LEDguardian® Saver Light Plus
Osram Ref.: LEDSL101
EAN 10: 4052899132344
Mainbeam 21.qxp_Layout 1 11/09/2014 16:37 Page 7
POS & INSTALLER PROGRAMME
Maximise your sales at Point Of Sale
and add value to your business
To assist garages, workshops, motor factors and stockist partners in adding value to their business, Osram can offer a wide range of
point of sale materials to stock and present the premium, OE quality range. These compact stands are an attractive and organised way
to display the standard market leading ranges as well as value adding upgrade bulbs such as NIGHT BREAKER® UNLIMITED. If signed
up to the Osram Installer Programme, Osram can also support garages and workshops with consumer leaflets to help upsell these
products to customers. All stands come fully stocked with the exception of the AVS cabinet. This is supplied empty and is available with
or without a lock – allowing you to keep your bulbs under lock and key!
Be part of the
Osram Installer
Programme
AVS CABINET
Osram Ref.: AVS with Lock
EAN 10: 4008321694362
Osram Ref.: AVS without Lock
EAN 10: 4008321694355
t
t
24V Trade Stand
Osram Ref.: 510107
EAN 10: 5010633544555
t
t
12V Trade Stand
Osram Ref.: 510109
EAN 10: 4008321316714
NIGHT BREAKER® UNLIMITED Counter Display
Osram Ref.: 510272
EAN 10: 4052899070028
Osram’s Installer Programme has generated a huge interest since it was launched. Over
250 garages, workshops and MOT stations have now signed up. The Osram Installer
Programme offers an exclusive opportunity to become an ‘Osram Installer’ with one of
the leading automotive bulb and lighting accessory manufacturers in the world.
Signing up is absolutely free and once your details have been verified they will be listed on
our website. Becoming part of this exclusive programme allows garages and workshops
access to Osram’s unique Bulb Fitting DVD which covers most makes and models of
cars. For each lighting application on a car there are detailed illustrations and instructions
on how to change a bulb in that application. It even demonstrates how to change some
bulbs that have been regarded as dealer fit only in the past.
The Osram Installer Programme is designed to keep garages and workshops up to date
with the latest product and industry news allowing them to offer new value added ranges
to their customers and enhance their business opportunities. It allows them to compete
with franchised dealers for some bulb replacements that have previously been regarded
as dealer fit only.
SI
NOGN
W UP
!
Don’t miss out on this fantastic, free opportunity. Sign up now online:
www.osraminstaller.co.uk/signup
Mainbeam 21.qxp_Layout 1 11/09/2014 16:37 Page 8
DRLs
A kit to fit all
Aftermarket fit LED DRL kits and replacement LED fog lights are becoming increasingly popular. Drivers of cars that do not have a
DRL function or want to replace their halogen fog lights with LED now have many options available to them. Osram’s range of
DRL Kits allows drivers of older vehicles to increase their safety on the road. The range has been developed even further and now
includes some new fog kits. All of them have been designed with easy installation in mind and every kit includes comprehensive
step-by-step fitting instructions.
Osram Ref.: LEDDRL102
EAN 10: 4052899200494
Osram Ref.: LEDFOG101
EAN 10: 4008321890566
LEDriving® LG DRL
®
LEDriving FOG DRL
•
•
•
•
•
•
LED FOG and DRL all in one.
Replaces many modern fog lamps**
Intelligent control box
Light guide technology
Compatible with hybrid cars and stop-start technology
5 year Osram guarantee*
•
•
•
•
Ultra slim for installation into bumper grille
Light guide technology – no dotted diodes
Compatible with hybrid cars and stop-start technology
5 year Osram guarantee*
Osram Ref.: LEDDRL401
EAN 10: 4052899000070
Osram Ref.: LEDDRL301
EAN 10: 4008321781215
LEDriving® PX-4 DRL
•
•
•
•
Ultra slim for installation into bumper grille
4 pixel – dotted diode effect
Fits most makes and models of vehicle
3 year Osram guarantee*
LEDriving® PX-5 DRL
•
•
•
•
Ultra slim for installation into bumper grille
5 pixel – dotted diode effect
Fits most makes and models of vehicle
3 year Osram guarantee*
Osram Ref.: LEDFOG201
EAN 10: 4052899197985
LEDriving® F1 FOG
•
•
•
•
•
•
LED Fog Lamp
Replaces many FOG lamps**
Ideal replacement for Halogen Fog Lamps
Intelligent control box
Compatible with hybrid cars and stop-start technology
3 year Osram guarantee*
*visit www.osram.co.uk/guarantee for details. **Please see the application guide online.
Bene’fit’ from
fitting a kit
Not everyone has the confidence to fit a kit themselves.
Garages and Workshops signed up to the Osram Installer
Programme should see these aftermarket kits as value
adding business opportunities. Offer a supply and fit
service and take the stress and strain away from
customers, whilst profitting from the sale and fitting costs.
As an Osram Installer you can get the support you need at
the end of the phone should any technical queries arise
whilst fitting a kit.
Mainbeam 21.qxp_Layout 1 11/09/2014 16:36 Page 1
www.nightbreakerunlimited.co.uk
Follow us on Twitter: @OsramUK
Discover your car in a new light
The LEDambient® wireless ambient lighting range allows drivers to express their mood and sense of style from the inside out. There are two
kits in the range; the interior kit, designed to be easily integrated along door sills, under arm-rests, around the dash, in the seating trim or in
the footwell; and the door sill kit, designed to sit on the door sills. The kits can be synced together to work in harmony with each other and
the door sill kit can be set up so that when the vehicle doors are opened they illuminate. The LEDambient® range ultimately illuminates dark
corners and adds an attractive glow to any car. What makes these products unique is that they are wireless and rechargeable via USB.
LEDambient® product features:
– Stylish design
– Slim product size
– Seven selectable colours
– Four levels of dimability: 10%, 25%, 50% and 100%
– Uniform light distribution
– All modules can be synced and controlled by one remote
– Powered with rechargeable batteries and rechargeable via USB
– Easy installation, with no need for special tools
– 2 year Osram guarantee*
LEDambient® Interior Kit
Osram Ref.: LEDINT101
EAN 10: 4052899074927
LEDambient® Door Kit
Osram Ref.: LEDDEL101
EAN 10: 4052899074903
*visit www.osram.co.uk/guarantee for details
Contact Us...
Sam Buckley
Marie Green
Mike Ford
Terri Pearson
John Lancaster
SP Internal Sales Advisor
SP Internal Sales Advisor
Aftermarket Sales Manager
SP Marketing Manager
SP Business Unit Manager
01744 831908
01744 831920
07795 186969
01753 484275
01753 484154
WIN!
There are 5 new LEDsBIKE® FX35 products up for grabs. Simply answer the following question correctly,
complete the form below and return it to our FREEPOST address: Freepost RTKA-YATA-YSZX, Osram Ltd,
Osram House, Waterside Drive, Langley, SLOUGH SL3 6EZ. 5 lucky winners will be picked at random!
How many LEDsBIKE products are in the range?
WIN
FX35!
Name:
Company:
Address:
Postcode:
Email:
Telephone:
Terms and Conditions apply:
1) Closing date for entries is 31st December 2014. 2) Only one entry per person. 3) 5 x LEDsBIKE FX35s to be won.
4) No cash alternative offered. 5) No purchase necessary. 6) Images shown for illustration purposes only. 7) Five
winners will be picked at random from all correctly answered entries received by the closing date. 8) Winners will be
notified by 31st January 2015. 9) All data supplied will only be used by Osram UK Ltd and will not be released to any
third parties. 10) If you wish to be removed from the Osram database please write to us –
[email protected].
Osram 1 2 3 4 5
#
Osram Customer Service Centre:
Telephone:
01744 812221
Fax:
01744 831900
Email:
[email protected]
From time to time we would like to keep you informed and updated on promotions and
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