Steerpath Indoor navigation for apps A Bluetooth beacon based indoor positioning system for iOS and Android application developers. Beacon = “Majakka”? Beacon = Bluetooth 4.0 transmitter Beacons and indoor positioning brings contextual intelligent services to the phone. Beacons are most commonly used for simple push marketing and coupons. Indoor positioning – – – – Like GPS but works indoors Realtime location to your phone Typical accuracy 2 - 5m Beacon based solutions are popular for Indoor Positioning – Large device support that does not require end-user interaction (i.e. not QR codes) – Battery lifetime typically 2 years – The number of beacons depends on accuracy and venue type. Typically one per 100m2 for larger venues. ‒ Esim: Slush 25 000m2, 150 majakkaa, tarkkuus 2 - 10m Features for industry and ships – Battery based beacon don’t need wires. – Also works when the power goes out. – Steerpath works 100% without internet or Wi-Fi – All information can be on the phone. – Quick and easy installation and maintance – Maintenance: Change battery or change beacon. – For example stickers (3M is in use in NYC metro) – No requirement for technical measurements or calibrations. – A beacon failing will reduce accuracy locally, but will not break the system. More experiences and efficiency Explore freely, stop to hear more. Passenger cruises Here’s the route accessible with a baby stroller. Increases customer satisfaction and decreases personnel load. Mary shares her location to Alice: “Would you like to meet here at Mulligan’s?” Easy socially driven “marketing”. Your meeting starts in 5min, this is the route there. Increasing the utilization level through competitive conference tools and services. Moomins are performing in the kid’s corner in 10 minutes. Higher attendance in events through targeted activations and guidance. Guided tour (That passes next to the Casino and main restaurants) Entertainment without additional personnel costs. With some up-selling sprinkled on top. The passanger has not left their room and it is 11:30: “Today’s A’la carte is smoked salmon with oven potato, only 9,30e.” Targeted and contextually driven activations. It is 02:45 and Mika is leaving the Bar: “Here’s the route to your cabin, the elevator to that floor has been ordered.” Less security incidents. Industry Wht’s the shortest (and safest) route to the broken equipment? More efficient maintenance. Less time in dry dock. Could you share your location with me? More efficient collaboration and less looking for where staff are. Where did we leave the TIG? Less time spent looking for equipment. Less waste. Summary Guide with navigation – – – – Product search in a supermarket Virtual guided tour in a museum Find my friend - community Help me button We are the best choice No calibration – Anyone can install & maintain Unlimited users and devices Fully offline React with triggers – – – Entered meeting room Close to cafeteria Left the building – – – – Robust Works in any venue Does not load the network Perfect for travellers Crossplatform Quick to integrate “Integration took maybe 20 minutes” Delivering location aware experiences [email protected] Backup slides - In Finnish (sorry) – Perustettu 2013 – Majapaikka Espoossa – Julkisia referenssejä mm. – – – – Slush 2014 Grand Central Terminal metroasema New Yorkissa Albright Knox museo (Buffalo, USA) Aalto Open Innovation House – B2B tuote mobiiliratkaisuihin: Steerpath Miten? 1. Lisää CAD:iin paikannustieto Aseta karttapohjaan – – – – – Majakat Seinät viivoina Alueet Reitit Kohteet Tieto kasataan yhdeksi paikannustiedostoksi 2. Asenna majakat Grand central terminal - NYC 3. Ota osaksi mobiilisovellusta “Integration applikaatiooni vei ehkä 20 minuuttia” – Pudota Steerpath osaksi sovellustasi – Paikannustiedosto voi olla osana sovellusta ja päivitettävissä verkosta. – Rajapinnat ovat samankaltaiset kuin GPS:n kanssa Mikä ihmeen majakka? – Bluetooth 4.0 lähetin – Apple julkaisi 2013 iBeaconin – iBeacon on tavaramerkki ja määrittely (ei tuote) – Mahdollistaa esim lukitusnäytöllä applikaation ikonin näytön – Määrittelee kolme etäisyyttä: Jossain, lähellä, kosketusetäisyydellä. – Google julkaisi Eddystone-määrittelyt kesällä 2015 – Mahdollistaa esim. WWW osoitteen lähettämisen majakasta – Majakkavalmistajat tukevat molempia – Valmistajia on paljon – Tusinoittain eri malleja – Useimmat paristokäyttöisiä – Kilpailu on polkenut hintoja – 2012: ~60e – 2015: ~15e – Laatueroja merkittävästi – Muita eroja esim: – Patterinkesto 2kk - 5v – Koko – Kiinnitysmekanismit Laitetuki – Android versio 4.3 ja uudemmat – 50.1% maailman Android laitteista (Google, Maaliskuu 2015) – iPhone 4S ja uudemmat – > 90% iPhoneista (Mixpanel, Maaliskuu 2015) – iBeacon ominaisuudet: iOS 7+ – Windows 10.0 puhelimille – Julkaistaneen 6kk sisällä – Ilmainen päivitys – Windows 8.1:ssä Bluetooth 4.0 mutta ei majakkatukea Delivering location aware experiences [email protected]