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CONTENTS
Welcome
2
Thanks
3
Programme
8th November 2010
9th November 2010
4
5
Welcome Address
Professor Andrew Wathey
Vice Chancellor and Chief Executive,
Northumbria University
Keynote Address
Anne Milton MP
Parliamentary Under Secretary of State
for Public Health
8
9
Chairs, Panellists and Speakers
Biographies and Abstracts
10
Posters
26
Exhibition Stands
40
List of Delegates
43
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 1
WELCOME
Dear Delegate,
Welcome to the School and Community Breakfast Clubs Conference
2010.
We are delighted that the event has attracted such a wide audience with
a vast array of experience in breakfast clubs from those conducting
research in the area to those serving food to children in clubs on a daily
basis.
Despite a rise in the number of school and community breakfast clubs
across the UK, there is still a general lack of communication between
breakfast club organisers, key supporting organisations and academics.
By attending this conference you have already helped us to begin to
confront this issue.
An evening Question Time session will offer delegates the unique
opportunity to put questions to a panel of industry, policy, education
and charity representatives about key issues that surround breakfast
clubs.
The day event will host a combination of presentations, interactive
discussions, poster sessions and exhibits that will utilise the expertise of
all who attend.
Given the breadth of experience of all those attending the conference
we are confident that we can begin an exchange of knowledge that will
continue beyond the life of the event and will lead to collaborative
working towards a promising future for breakfast clubs.
Best wishes,
The Conference Team
2 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
THANKS
We would like to take this opportunity to thank our key supporting
organisations for their invaluable contribution to this event.
We would also like to thank staff from the Research, Business and
Innovation Department, and the Cognition and Communication Research
Centre, Northumbria University, for their on-going and much
appreciated support throughout the organisation of this conference.
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 3
PROGRAMME
Monday 8th November 2010
19.00 – 19.30 Registration and Welcome Drink
19.30 – 20.15 Finger Buffet and Cash Bar
20.15 – 21.15 Question Time Session
Chair: Joe Hayman, Deputy CEO, ContinYou
Question Time Panellists:
Bruce Learner (Community and Social
Responsibility Manager, Kellogg's)
Tony Apicella (ContinYou)
Dr. Fiona Caple (Programme Director, Food
Science and Nutrition and Human Nutrition,
Northumbria University)
Eileen Reddish (Deputy Head Teacher,
Bowbridge Primary School, Newark)
Richard Hutton (Finance Director, Gregg’s)
21.15 – 22.30 Drinks, Socialising and Networking
22.30
Close of Event
4 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
PROGRAMME
Tuesday 9th November 2010
08.30 – 09.15 Registration - Tea/Coffee
09.20 – 09.30 Welcome (Prof. Andrew Wathey,
Vice Chancellor and Chief Executive,
Northumbria University)
09.30 – 09.40 Keynote Address (Recorded Message by Anne
Milton MP, Parliamentary Under Secretary of
State for Public Health).
09.40 – 09.45 Children’s views of Breakfast Clubs (DVD, Radio
Waves)
09.45 − 11.15 Symposium 1: Social Outcomes (Chair Lindsay
Graham)
09.45 – 10.05 Tony Apicella (ContinYou)
10.05 – 10.25 Pamela Graham (Department of Psychology,
Northumbria University)
10.25 – 10.55 Introduction to Zing Technology and Table Top
Discussion
10.55 – 11.10 Symposium 1 − Snapshot Feedback
11.10 – 11.35 Coffee/Tea Break and Poster Session
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 5
PROGRAMME
11.35 – 13.00 Symposium 2: Cognitive Performance and
Dietary Change (Chair: Lindsay Graham)
11.35 – 11.55 Dr. Alexa Hoyland (Institute of Psychological
Sciences, University of Leeds)
11.55 – 12.15 Dr. Chris Armitage (Department of Psychology,
University of Sheffield)
12.15 – 12.35 Table Top Discussion (Facilitated by Zing
Technology)
12.35 – 12.50 Symposium 2 − Snapshot Feedback
12.50 – 14.15 Lunch, Posters, Exhibits and Interviews
conducted by local school children
14.15 – 15.40 Symposium 3: Breakfast Clubs, Challenges and
Success (Chair: Dr. Greta Defeyter)
14.15 – 14.35 Colin Ferguson (Head Teacher, retired; Alness
Academy)
14.35 – 14.55 Lindsay Graham (School Food and Health
Advisor)
14.55 – 15.15 Bruce Learner (Community and Social
Responsibility Manger, Kellogg’s)
15.15 – 15.35 Table Top Discussion (Facilitated by Zing
Technology)
15.35 – 15.50 Symposium 3 − Snapshot Feedback
6 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
PROGRAMME
15.50 – 16.10 Teas and Coffee
16.10 – 16.45 Knowledge Exchange Pledges – Today,
Tomorrow, Together! (Chair: Lindsay Graham)
16.10 – 16.40 Facilitated feedback session on main issues that
have surfaced and an opportunity for delegates
to pledge what they intend to do.
Evaluation/Feedback Forms
16.40 – 16.45 Closing remarks – Dr. Greta Defeyter (Cognition
and Communication Research Centre,
Northumbria University).
16.45
Close of Conference
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 7
WELCOME ADDRESS
Professor Andrew Wathey
Vice Chancellor and Chief Executive,
Northumbria University
Biography:
Professor Andrew Wathey is Vice-Chancellor and
Chief Executive of Northumbria University. He
was previously Senior Vice-Principal at Royal
Holloway University of London (2006-08),
serving also as Vice-Principal Planning and
Resources (2003-6), Dean of Arts (2002), and
Head of Music (2000-02). He was appointed
Professor of Music History at Royal Holloway in
1999, having been, from 1989, successively,
Lecturer, Senior Lecturer and Reader. As Senior
Vice-Principal he had policy responsibility for strategic planning and for
the College's financial resources and its estate, leading the development
of Royal Holloway's Corporate Strategy 2005-2010, developing strategic
collaborations, and overseeing a £100 million capital programme. He
also led its Music Department to a 5** in the 2001 RAE.
He was Lecturer in Music at Lancaster University (1988-89), Research
Fellow at Downing College, Cambridge (1985-8), Junior Research Fellow
at Merton College, Oxford (1982-5), graduating from St Edmund Hall,
Oxford University in 1979. He was a Visiting Fellow at All Souls College,
Oxford in 1998.
Andrew is Chair of the regional higher education association, Universities
for the North East and in this capacity is a member of the CBI Regional
Council. He is Deputy Chair of the University Alliance. He was Chair of
8— SCHOOL AND COMMUNITY BREAKFAST CLUBS
WELCOME ADDRESS
the Music subject panel in the 2008 Research Assessment Exercise, and
was also active in the 1994 Group of Universities, chairing its Strategic
Planning and Resources Group. He has been a Vice-President of the
Royal Musical Association since 2001. He is a Director of the Digital
Image Archive of Medieval Music (DIAMM), which he co-founded, and is
also a Fellow of the Industry and Parliament Trust, of the Royal Historical
Society, of the Royal Society of Arts, and of the Society of Antiquaries.
Andrew is a governor of Newcastle Hospitals NHS Foundation Trust and a
Board member of the Centre for Life, 1NG, NGI and Leadership
Foundation for Higher Education.
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 9
KEYNOTE ADDRESS
Anne Milton MP
Parliamentary Under Secretary of State for Public Health
Biography:
Anne was educated at Haywards Heath Grammar
School in Sussex, and trained as a nurse at St
Bartholomew's Hospital in London. Anne worked
for the NHS for 25 years and has a wide range of
experience within the NHS, including district
nursing in hospital, working in research and
supporting GPs and nurses working in palliative
care. She also pioneered a scheme to look after
people who were sent home early from hospital. Her last job in the NHS
was to give medical advice to councils and housing associations.
Anne became involved in politics in the early 1990s, though in the past
she was a union steward for the Royal College of Nursing and involved in
the National Childbirth Trust after that. Before being elected as an MP in
2005, Anne was a borough councillor for five years in Surrey.
In November 2006, Anne was appointed Shadow Minister for Tourism in
the Department of Culture, Media and Sport team. In July 2007, she was
appointed as a Shadow Minister for Health.
In her spare time, Anne enjoys gardening, is a keen runner, and is an avid
reader, although her family are at the heart of her life.
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CHAIRS, PANELLISTS AND SPEAKERS
Tony Apicella
Biography:
Former primary head teacher, Tony leads
ContinYou’s work on tackling obesity with children
and young people which includes specific work on
breakfast clubs, food and health and cooking.
He joined Education Extra in 1998 and subsequently
managed ContinYou’s Study Support contract from
2003 – 2006. He initiated ContinYou’s breakfast club
development, from initial awards in 1998 through to
the conception of Breakfast Club Plus.
In 2003/4 he led ContinYou’s work for DH on Food in Schools Breakfast
Clubs and Cookery Clubs and subsequently developed the successful
What’s Cooking programme with funding from the FSA and devised it’s
sequel, ‘What’s Cooking Kids?’ which has become an integral part of
PHNE Lottery Funded Well Being Programme.
Internationally, he has delivered keynote speeches on breakfast clubs,
food and health and out of school hours learning in both the US and
South Africa.
Currently he is launching US based KidTribe programme Hoop Hop to the
UK.
Abstract:
Mars Bar to Muesli … how far have we come?
This session will set the ‘big picture’ regarding breakfast clubs and
explore some of the wider social outcomes that provision has affected.
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 11
CHAIRS, PANELLISTS AND SPEAKERS
It will draw on both anecdotal and evidence based practice that
ContinYou and, in particular, its Breakfast Club Plus programme has
developed since 1998 which includes:





The National Breakfast Club Awards
Resource and Website development
Master Class Training
Tracking provision
Working across the public, private and voluntary sector
The session will identify the needs that drive, demand and sustain
provision and will draw on the experience, knowledge and skills of
delegates present around the subject of ‘Breakfast’ and ‘Breakfast
Clubs’.
Dr. Chris Armitage
Biography:
Dr Christopher J. Armitage is a Health Psychologist
registered with the Health Professions Council, an
Associate Fellow of the British Psychological Society,
and a Reader in Psychology in the Department of
Psychology at the University of Sheffield. His
research interests are in the fields of social and
health psychology, with specialist expertise in
psychological intervention and behaviour change,
including physical activity, dietary change, antisocial
behaviour, parasuicide, smoking cessation, alcohol consumption, proenvironmental behaviour and drug use. He has published more than 60
peer-reviewed articles on psychological intervention and behaviour
change and co-authored (with Professor Mark Conner) "The Social
Psychology of Food", which has been translated into Russian and
Italian. He has received research funding from the Economic and Social
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Research Council, the Medical Research Council, the Institution of
Occupational Safety and Health, and the National Institute of Health and
Clinical Excellence.
Abstract:
Psychological intervention and behaviour change in relation to
childhood obesity
Background: Promoting behaviour change in relation to both healthier
food choices and increased physical activity represent key planks in local
and national strategies to prevent and manage childhood obesity.
However, responses to an increasing obesity problem have often
appeared haphazard, lacking crucial input from scientists interested in
behaviour change by emphasising action and intuition over theory and
empirical evidence.
Aims: (1) To provide an overview of the evidence base for health
behaviour change, identifying the limitations of the research to date and
the challenges these pose for researchers, policy makers and
practitioners. (2) To provide two illustrations of the kind of work that
has been used to develop the evidence base in this area.
Methods: A brief review of relevant systematic reviews (focusing on
healthier food choices) and two empirical studies (one correlational
study on healthier food choices with children, one experimental study on
increasing physical activity with children) that highlight some of the
difficulties in using intuition to design behaviour change interventions
will be reported.
Results: The systematic reviews show a dearth of rigorously designed
studies using theories of health behaviour change to promote healthier
food choices. Study 1, carried out with children in a school with high
levels of deprivation shows that - contrary to many attempts at changing
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children's food choices - health concerns are low on children's agenda
and their behaviour is largely driven by habits. Study 2, carried out with a
sample of children attending a separate school with high levels of
deprivation, demonstrates one brief but effective technique that disrupt
the impact of habits on future behaviour. In study 2, physical activity
increased by 7.87% on average in the experimental group (p < .01),
compared with a 5.31% decrease in the control group.
Discussion: Across the population as a whole, the majority of people
possess the motivation to engage in health-promoting behaviours (circa
66% according to our data), meaning that educational and "knowledge"based interventions are only likely to increase motivation to act healthily
for a (albeit large) minority. More importantly, evidence shows that
increasing motivation alone is not sufficient to change behaviour. Health
psychologists have developed a number of techniques that are effective
in promoting health behaviour change, but further research is needed to
refine them and implement them in practice. It is vital that
"researchers", "policy makers" and "practitioners" work together more
closely in the future to tackle obesity prevention and management.
Dr Fiona Caple
Biography:
Fiona Caple completed her BSc (Hons) degree in
Applied Human Nutrition at Queen Margaret
College, Edinburgh and, following a period as a
research assistant in a microbiology lab, completed
a PhD in Nutrition (on Interactions between sources
of resistant starch, intestinal cancer and the
immune system) at Newcastle University in 2001
under the supervision of Professor John Mathers.
This was followed by a postdoctoral research
position at Lancaster University on the purification of DNA repair
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proteins and then a further research post at Newcastle University,
studying dietary and genetic factors modulating DNA repair capacity.
Fiona is currently Programme Director in the Department of Biology,
Food and Nutritional Sciences in the School of Life Sciences at
Northumbria University. She is a Registered Nutritionist, a Fellow of the
Higher Education Academy, and a course accreditation assessor for the
Association for Nutrition.
Dr. Greta Defeyter
Biography:
Greta took her first degree in Psychology at the
University of Essex. After completing an ESRC funded
PhD she began working as a Senior Research officer at
the University of Essex. She came to Northumbria in
2003.
Greta is currently an Enterprise Fellow within the
Department of Psychology. She is particularly
interested in children's understanding of objects. Her
work has focused on young children’s reasoning about artifact origins,
functions and identity. Early work focused on young children’s
susceptibility to functional fixedness and suggested that five-year-old
children are immune to functional fixedness. Recent research projects
have investigated the development of familiarity and recollection in
young children; the role of design and convention in children’s artifact
function judgments and categorization; young children’s understanding
of property ownership; and the effects of breakfast club attendance on
social behaviours and cognition. She has received funding from the ESRC,
The British Academy, Kellogg's; Pharmaton; and a Promising Research
Fellowship from Northumbria University.
Greta is a member of the following committees: The Steering Group on
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 15
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Teaching and Assessment within the School of Life Sciences, the Steering
Panel for the Centre for Excellence in Teaching and Learning, the Student
Affairs Committee, the Internal Communications Committee, and the
BPS Developmental Psychology Division. Greta is also a member of the
Northumbria-Newcastle Developmental Psychology Initiative and is a coorganiser for the BPS Developmental Division Conference for 2011. Greta
was awarded the first CETL Associate post within the University in 2005
and became an LEA Governor for Northumberland in 2009.
Colin Ferguson
Biography:
Colin Ferguson is a former secondary school Head
Teacher living in the Scottish Highlands. Since taking
early retirement in October 2004, he has been
involved in a range of advisory work on health and
well-being projects, mainly in Scotland but also for
local authorities in England and Wales.
He started his teaching career in September 1972,
moving into his first senior management post in
1987. He was appointed Head Teacher of Alness Academy, a six-year
comprehensive school in the Highlands in 1997.
From 1999 to 2004, Alness Academy was a pilot ‘New (Integrated)
Community School’ since its catchment area included areas of multiple
deprivation. This was part of a national programme to address issues of
social inclusion, unhealthy lifestyles and underachievement. Throughout
this period, Colin chaired the Multi-agency Management Group.
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His health promoting/healthy schools experience includes: Secondary
Head Teachers’ representative on the Scottish National Steering Group
for Health Promoting Schools (HPS) from 2002 -2004; HPS Accreditation
Officer in Highland from November 2004 – December 2005, visiting
nursery, primary and secondary schools and assessing their progress as
health promoting schools; preparing Case Studies of good practice for
the Scottish Health Promoting Schools Unit website from December
2005 to April 2006; Chairman of the Scottish HPS National Endorsement
Team from January to December 2006, overseeing the introduction of
the Health Promoting Schools strategy in all 32 Scottish Local Authority
areas; since January 2007, freelance advisor in a wide range of staff
training and health and well-being initiatives, mainly as an associate with
‘Lindsay Graham and Associates’.
Currently, his main focus in education is a direct link between Fortrose
Academy in Highland and Mulanje Mission Secondary School in Malawi,
to develop the African school’s facilities and support some of their
students through further education.
Abstract:
Establishing and Sustaining a Breakfast Club: One School’s Experience
2000-2010
The presenter, former Head Teacher of Alness Academy, a secondary
school in the Scottish Highlands, details why and how a Breakfast Club
was established in his school in the year 2000. He explains that a request
for a breakfast facility was received from members of the Student
Council and identifies the prevailing circumstances which allowed a
Breakfast Club to be established and supported.
The opportunities and challenges faced in getting it underway are
discussed, along with the factors that made it popular and the benefits
which were observed. The subsequent development of a wider ‘health
SCHOOL AND COMMUNITY BREAKFAST CLUBS— 17
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promotion agenda’ in the school is examined along with the integral role
of the Breakfast Club in that initiative.
Withdrawal of funding sources in 2004 made for a challenging year for
the Breakfast Club – the presenter tells how this challenge was
overcome and identifies what he considers to be the key to success.
A visit to the school, in early October 2010, provided an ideal
opportunity to see at first hand how the Club is faring 10 years after it
was founded. The elements which make it a successful and sustainable
club are summarised. He concludes by quoting the views of current
students and staff.
Lindsay Graham
Biography:
Lindsay Graham is an independent school food and
health advisor. A former community nurse and civil
servant her frontline health improvement
operational experience at Local Authority level has
seen diversity of work in areas such as, staff health
and wellbeing, anti bullying, sexual health, substance
misuse and School Nutrition Action Groups. She
developed Highland Councils ‘Health Promoting
School Toolkit’ and accreditation process. This model
was subsequently used as the core for national accreditation of Local
Authorities within Scotland. In 2004 Lindsay was appointed as National
Development Officer ‘Eating for Health’ with the Scottish Health
Promoting Schools Unit. Here she worked across Scotland’s 32 Local
Authorities to support the national policy ‘Hungry for Success’. Moving
south of the border saw her work as a Delivery manager for the School
Food Trust focusing on Good Practice and Innovation.
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Lindsay believes that improving service provision means understanding
service practice. Her clients across the UK include the Welsh Assembly,
Food Standards Agency, Health Scotland and the School Food Trust. A
member of LACA, she currently sits on the obesity cross government
reference group in Scotland and is a Trustee for the charity ‘School Food
Matters‘. Her special interests are in Poverty, free school meals, child
healthy weight and children with additional needs. Outside work she is a
community volunteer and is a founder and former director of two
Highland children’s charities that support families affected by disability.
Abstract:
What’s in it for Me?
This session will look at some of the wider aspects that can shape the
success or otherwise of Breakfast clubs. It will look at the evaluation of a
Free Breakfast Club pilot run in four primary schools by Aberdeen City
council in spring to summer of 2008 and reflect on:



The strategic partnerships formed
The experience of catering staff, school staff, pupils and
parents
The implications and benefits to each group
Utilising the information gathered from this pilot the discussion for this
session will focus on some of the evaluations findings in relation to
getting pupils to attend, increasing numbers and types of provision. The
session will also draw from delegates own knowledge and skills on the
topic of Breakfast clubs.
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 19
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Pamela Graham
Biography:
Pamela Graham is a PhD student currently working
within the Cognition and Communication Research
Centre in the Department of Psychology at
Northumbria University. Working under the
supervision of Dr. Greta Defeyter, Professor
Riccardo Russo and Dr. Caroline Reynolds, Pamela
is researching the impact of school breakfast club
attendance on children’s behaviour and social
relationships. Before beginning her PhD in 2009,
Pamela gained valuable experience as a Research Assistant working on a
project funded by the Economic and Social Research Council
investigating the development of recognition memory. She also worked
on a project funded by the Centre for Excellence in Teaching and
Learning investigating students’ understanding of essay marking criteria.
The findings from both projects were subsequently published in peer
reviewed journals. In addition to her research experience, Pamela has
spent time working within primary and secondary education taking on a
variety of roles including Learning Support and Social Inclusion Assistant.
Pamela completed her first degree in Psychology at Northumbria
University in 2005.
Abstract:
Breakfast club attendance and positive peer relationships: Is there a
link?
In response to the poor breakfast habits of many children in the UK, a
number of schools now provide breakfast on their premises in the form
of a breakfast club prior to the start of the school day. Many of the
existing evaluations of school breakfast provision have focussed heavily
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on the impact of the breakfast meal while the potential benefits of the
social environment have received little attention. The current research
aims to address this issue by examining whether breakfast club
attendance facilitates children's relationships with their peers in school.
Two-hundred and sixty-eight children (mean age = 8.4 years; age range =
6.3 years – 10.11 years) from eight primary schools based in the North
East of England took part in the research. Ninety-four children were
grouped as breakfast club attendees, eighty-six children were grouped as
after school club attendees and eighty-eight children were grouped as
school club non-attendees. All children completed the Friendship
Qualities Scale (Bukowski, Hoza and Boivin, 1994), which examined the
quality of children's relationships with their best friend according to five
key dimensions of friendship. Children also completed the
Multidimensional Peer Victimisation Scale (Mynard and Joseph, 2000),
which measured children's experiences of physical, social, verbal and
property-related peer victimisation. Data was collected at baseline then
again six months following the introduction of breakfast clubs. Analysis
of the data showed that the breakfast club group reported higher levels
of companionship, help, security and closeness and lower levels of
conflict compared to after school club attendees and school club nonattendees at the six month follow-up stage. Furthermore, analysis of the
data collected on peer victimisation revealed that the breakfast club and
after school club groups reported lower levels of victimisation across
time than those children who attended no school clubs. Overall, these
results suggest that breakfast club attendance facilitates the quality of
children's relationships with their best friends over time. Moreover, the
findings suggest that before and after school club provision may play a
role in protecting children from peer victimisation.
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 21
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Joe Hayman
Biography:
Joe Hayman is the Deputy Chief Executive for
Corporate Strategy at ContinYou. He joined ContinYou
in January 2009 after five years working for the Youth
Justice Board for England and Wales, managing
national youth crime prevention programmes and
advising Ministers on measures aimed at reducing
youth offending.
Joe is a trustee of the mentoring charity Friends United Network and
Special Educational Needs Governor at Gospel Oak Primary School in
north London.
Dr. Alexa Hoyland
Biography:
Alexa Hoyland completed her ESRC-funded PhD in
2009 at the Institute of Psychological Sciences at the
University of Leeds, supervised by Prof Louise Dye and
Dr Clare Lawton. This research focused on the
relationship between breakfast, cognitive
performance and appetite in children, adolescents
and young adults. Cognitive domains under
investigation included memory, attention, reaction
time and psychomotor skill. Currently, she is working
on a Knowledge Transfer Project between University of Leeds and
Kellogg, with the purpose of enhancing the reciprocal exchange of
knowledge and expertise between academia and industry. The project is
continuing to further the available scientific evidence surrounding
breakfast and cognitive performance in children.
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Prior to her PhD, Alexa undertook BSc Psychology and MSc Health
Psychology, both at the University of Leeds. Her MSc dissertation
examined the uptake of a 10,000 step-a-day physical activity walking
target. Alexa has published in peer-reviewed scientific journals and
presented at several national and international conferences.
Abstract:
Do breakfast clubs improve school performance?
Emerging research indicates that breakfast clubs can have beneficial
effects on children’s nutrition status as well as behavioural outcomes
and their ability to socialise. In addition, breakfast clubs are purported to
improve mental performance and scholastic achievement, and this is
commonly cited as key support for public health initiatives that drive the
provision of breakfast clubs.
There has been considerable interest in the potential for food to exert
effects on mental performance. This presentation describes the outcome
of a systematic review which evaluated all the available scientific
literature that has investigated the effect of breakfast, and breakfast
clubs, on measures of mental performance, learning and scholastic
achievement in children. Studies varied greatly in terms of design and
breakfast food under examination, and were conducted in a wide range
of different cultures and experimental settings. Some studies evaluated
the short-term effects of breakfast on mental performance, whereas
others assessed the longer-term benefits of school breakfast clubs and
habitual breakfast intake.
Forty-five studies (published between 1950 and 2009) were identified for
inclusion in the review. Generally, the evidence is supportive of the
benefits of breakfast and breakfast clubs for outcomes of mental
function and performance in school. These effects are, however, more
readily observed in nutritionally vulnerable children. From the studies
reviewed, it is difficult to recommend the optimal type of breakfast for
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mental function in children.
This presentation will consider the possible mechanisms driving this
benefit of breakfast for cognitive performance. Breakfast is considered
to be of particular nutritional importance, and it is argued that there is a
direct link between intake of food at breakfast time and improved
performance on tests of mental function throughout the morning.
However, studies of breakfast clubs indicate that such interventions may
exert effects via the concomitant increase in school attendance that they
encourage. Recommendations for future research opportunities will also
be discussed.
Richard Hutton
Biography:
Richard is Finance Director of Greggs plc. He trained
as a Chartered Accountant with KPMG and then
worked for Procter and Gamble Ltd before joining
Greggs in 1998. He has responsibility for the
company’s Finance and IT functions and is a trustee
of the Greggs Foundation, which aims to help
alleviate poverty and social deprivation in the areas
where Greggs is represented. Greggs has a strong
commitment to all aspects of social responsibility and
Richard champions “Community” on the company’s CSR steering
committee. He led the expansion of the award-winning Greggs Breakfast
Club scheme which began with one club in 1999 in West Walker,
Newcastle. There are now 136 Greggs Breakfast Clubs operating in
primary schools in disadvantaged areas around the UK providing a free,
nutritious breakfast to over 6,200 children every school day and they are
staffed with the help of parent volunteers. Richard is a firm believer in
the mutual benefit of engaging businesses with the communities in
which they operate.
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Bruce Learner
Biography:
Bruce started working for Kellogg’s as Community
Manager in May 2000. In 2005 this role expanded to
include wider issues of social responsibility including
delivering a community breakfast club programme with
learning charity ContinYou as well as managing the
partnership with British Swimming which aims to
encourage more people to take part in swimming as
part of a healthy lifestyle. Bruce has since become
Corporate Responsibility Manager for Europe driving
alignment across the Kellogg world with an additional focus on the
environment.
Before joining Kellogg’s, Bruce worked for the environmental
regeneration Charity Groundwork in various parts of the UK and was a
Youth Worker in Oldham. He moved to the National Lottery Charities
Board in 1997 where he became a Business Grants Manager managing a
team of Grant Officers responsible for assessing applications and
managing grants to community organisations in North West England.
Abstract:
This presentation will focus on Kellogg’s breakfast clubs programme; its
success & challenges over the last 10 years and our aspirations for
Breakfast Club activity in the future, here in the UK and further afield
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 25
CHAIRS, PANELLISTS AND SPEAKERS
Eileen Reddish
Biography:
Eileen is the Deputy Head of a large (480 pupil)
Primary and Nursery School in the Nottinghamshire
market town of Newark on Trent. Bowbridge serves
a socially deprived area of Newark (the Income
Deprivation Affecting Children report shows that
62% of pupils are within the 20%, and 28% within
the 10% most deprived areas nationally). 40% of
children are entitled to free school meals.
Breakfast Club and the other many and varied extra curricular activities
are essential to the life of the school. Eileen led the school’s successful
applications to achieve Quality in Study Support at Established level in
2004, and Quality in Extended Services at Established level in 2008.
She also had the privilege of being on the judging panel of the National
Breakfast Club Awards.
Although Eileen achieved an NPQH qualification in 2005, she decided
that she really enjoys being a deputy in such a large, forward thinking
and interesting school, where no two days are ever the same!
26 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
POSTERS
Poster Session
9th November 2010
Cristina Campoy, Claire Hortonand Jayne Evans “NUTRIMENTHE Project:
The effect of diet on the mental performance of children”
Katherine Chaplin, Simon Murphy, Laurence Moore, Katy Tapper, David
Benton and Ronan Lyons “Free Healthy Breakfasts in Primary Schools in
Wales: Data augmentation and analysis”
Ruth Conway “Primary School Free Breakfast Initiative”
Katy Dixon (Year 6) and Sean McIntyre (Year 6). “Fell Dyke Community
Primary School Breakfast Club”
Amy L. Fielden, Elizabeth Sillence and Linda Little “Children’s
Understandings’ of Obesity, a Thematic Analysis”
Joseph McMillan, Ayodele Ogunleye, Daniel Cohen, Christine Voss and
Gavin Sandercock “Whether acute or habitual breakfast consumption has
an association with cardiorespiritory fitness (CRF)”
Gavin Sandercock, Ayodele Ogunleye, Daniel Cohen, Joseph McMillan
and Christine Voss “Predictors of habitual school-days breakfast skipping
in English schoolchildren”
Lesley Stevens, Lesley Wood, Michael Nelson “The impact of primary
school breakfast clubs in deprived areas of London”
Julia K Zakrzewski, Emma J Stevenson, Clyde Williams and Keith Tolfrey
“Effect of breakfast glycaemic index on postprandial fat oxidation during
rest and moderate intensity exercise in overweight and non-overweight
adolescent girls”
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 27
POSTERS
NUTRIMENTHE Project: The effect of diet on the mental performance
of children
Cristina Campoy1, Claire Horton2 and Jayne Evans2; on behalf of
NUTRIMENTHE Project Consortium.
1
University of Granada, Spain 2Beta Technology, Doncaster, UK.
Background: There is evidence that early nutrition can influence later
mental performance, cognitive development and behaviour. The idea
that the diet of mothers, infants and children could have an influence on
long-term mental performance, has major implications for public health
practice and policy development, and for our understanding of human
biology, as well as for food product development, economic progress,
and future wealth creation.
Objective: The NUTRIMENTHE research project (7th EC Framework
Programme, 2008-2013) will significantly improve our understanding and
knowledge of the effect of diet on mental performance. NUTRIMENTHE
is addressing these areas by bringing together a multi-disciplinary team
of international scientists in key areas of nutrition and mental
performance from 19 research centres across Europe and the US.
Methods: The methodology used in the project is: a) epidemiologic
studies to analyse the long-term effects of pre and early postnatal diet
on mental performance in children; b) follow up randomised clinical
intervention trials of specific nutrients introduced during pregnancy,
infancy and childhood c) assessment of n-3 LC-PUFAs quantitative
requirements in children with restricted diets; d) quantitative
assessment of the interaction between nutrition and genetic variation
with regards to mental performance; e) development of a standard
neuropsychological battery for the assessment of mental performance of
children in Europe; f) assessment of consumer attitudes to
g) development of clear and consistent European dietary
28 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
POSTERS
recommendations for pregnant women, infants and children.
Results: Until now, an appropriate standard neuropsychological battery
to undertake comparable cognitive assessment in EU children has not
been fully developed. NUTRIMENTHE has now developed two
neuropsycholological batteries adapted for culture and age.
NUTRIMENTHE will also bring quantification of the effects of prenatal
maternal diet on foetal early programming and subsequently on later
cognitive development, mental and behavioural disorders. Specification
and understanding of the role and mechanisms of certain nutrients on
early programming and genetic polymorphisms, and how these nutrients
interact within the maternal, infant and childhood diet are also prime
outcome measures for the project.
Conclusion: NUTRIMENTHE will significantly increase the overall
knowledge in the applied area, including the quantification of effects of
nutrition on mental performance and behaviour and the assessment of
risks and benefits of differing nutrition at various age groups. From a
wider European perspective, the project will increase the knowledge
and awareness of parents, health professionals, teachers and food
producers on how diet influences mental performance and associated
health claims whilst also developing a set of clear and consistent
pan-European dietary recommendations for pregnant women, infants
and children.
Free Healthy Breakfasts in Primary Schools in Wales: Data
augmentation and analysis
Katherine Chaplin1, Simon Murphy1, Laurence Moore1, Katy Tapper2,
David Benton2 and Ronan Lyons2
1
Cardiff University 2Swansea University
Background: Data reported here was collected as part of a national
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 29
POSTERS
evaluation of the Welsh Assembly Primary School Free Breakfast
Initiative (PSFBI). The aim of which is to improve the health of children in
Wales by making free healthy breakfasts available to all maintained
primary schools.
Original Study
Method: The evaluation employed a cluster randomised controlled
design, with school as the unit of randomisation. One hundred and
eleven schools participated, with 56 assigned to control status and 55 to
the intervention group. Quantitative measures assessing episodic and
working memory, attitudes towards eating breakfast, dietary intake and
classroom behaviour were collected from approximately 4350 students
in Years 5 and 6 at two time points, baseline and 12 month follow up.
Preliminary results: Students in intervention schools reported
significantly higher numbers of healthy food items consumed at
breakfast and more positive attitudes towards breakfast eating at 12
months. Parents in intervention schools reported significantly higher
rates of consumption of breakfast at school and correspondingly lower
rates of breakfast consumption at home. Breakfast eating attitudes and
behaviours were significantly inversely related to the level of deprivation
within the school.
Current Study
The aim of the current study is to further examine the data collected
during the original study and to link health and education data from
other sources to the study data. In-depth nutritional interviews covering
a period of slightly more than 24 hours were used to collect details about
types of foods consumed, added items (i.e., sugar, spreads) and portion
sizes, based on the Food Standard Agency’s food portion size
photographic atlas. This data is being broken down to provide a
comprehensive overview of children’s diets in terms of macro and
micronutrient intakes, giving an insight into the effects of the
intervention upon children’s nutrient intakes.
30 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
POSTERS
In addition SAIL (Secure and Anonymised Information Linkage) is being
used to match data, whilst maintaining anonymity, with the PLASC (Pupil
Level Annual School Census) dataset relating to; eligibility for free school
meals, deprivation profile of area of residence and Key Stage outcomes
to the original study outcomes.
Where next
The complete dataset will allow for examination of the relationships
between breakfast skipping behaviour and nutritional intake and
educational achievement, classroom behaviour and cognitive
performance by socio-economic status at both the school and individual
level. It will also be possible to explore other aspects such as the
relationships between intervention status and deprivation and school
level variables (e.g. curriculum & policies), Communities First status,
Healthy School Status and health promotion schemes and whether PSFBI
improves adequate breakfast consumption.
Primary School Free Breakfast Initiative
Ruth Conway
The Welsh Assembly Government
The Welsh Assembly Government first introduced this initiative in
September 2004 and is committed to providing for all children of primary
school age registered in maintained primary schools in Wales to have a
free, healthy breakfast at school each day.
Free breakfasts are not a stand-alone initiative, but support our whole
school approach to improving nutrition in schools.
How does the initiative operate?
The Welsh Assembly Government funds the initiative via a specific grant
scheme to local authorities and has produced guidelines providing advice
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 31
POSTERS
on its operation.
All primary schools have the flexibility within the free breakfast
guidelines, to decide how they provide and run the free breakfast
sessions. Breakfast provision should normally be delivered as a short
period (for example 30 minutes) before the start of the normal school
activities. The breakfast offered should be healthy. There are 4 food
groups – milk based drinks or products; cereals – not sugar coated; fruit;
breads.
Take Up
Participation in the initiative is optional both at school and at pupil level.
More than 1,000 (67%) primary schools are now participating in the
initiative.
Evaluation
Cardiff Institute for Society, Health and Ethics (CISHE) were
commissioned to undertake the evaluation of this initiative. The
evaluation consisted of a process and outcome evaluation, the latter
taking the form of a randomised controlled trial. The study examined
the impact that the initiative had in those schools delivering breakfasts
compared to control schools that did not provide breakfasts until after
the follow-up data had been collected. The final report for this work
was published November 2007 and can be accessed on the Welsh
Assembly Government website (www.wales.gov.uk/breakfast).
The main findings were:
Children in intervention schools (those providing breakfasts) reported
significantly higher numbers of healthy food items consumed at
breakfast and more positive attitudes towards breakfast eating than
in schools that did not provide breakfasts
Parents of children at intervention schools reported significantly higher
rates of students’ consumption of breakfast at school, with a
correspondingly lower proportion eating breakfast at home
32 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
POSTERS
A significant impact on concentration or behaviour was not observed
despite the process evaluation having found consistent implementer
reports of changes in learning and school behaviour.
There is an existing evidence base suggesting that breakfast
consumption influences cognitive functioning and classroom
behaviour. The lack of impact on cognitive functioning in this study is
likely to reflect the fact that this was a school-based analysis,
influenced by uptake levels, rather than an analysis tracking change
in individuals.
Further analysis of the range of data collected as part of the trial is
ongoing, with CISHE securing funding under the National Prevention
Research Initiative (NPRI). This will include a detailed examination of the
association between socio-economic position, diet and school performance. The work will provide important further information on the
effectiveness of the Free Breakfast Initiative and will contribute to
informing future policy development. It is anticipated that the project
will be completed in the summer of 2011.
Fell Dyke Community Primary School Breakfast Club
Katy Dixon (Year 6) and Sean McIntyre (Year 6)
Head Teacher: Mrs. Belita Scott
Fell Dyke Community Primary School’s poster presentation is based upon
the outcomes of outstanding Breakfast Club provision at our school
(situated in an area of chronic social and economic disadvantage – Acorn
category 100 out of 100) since June 2005. This provision includes: a free,
nutritious, Greggs PLC sponsored, breakfast every school day morning; a
warm, welcoming and safe environment at the start of every school day;
games to play after breakfast to impact upon our children’s basic skills.
The outcomes include: increased social and communication skills;
increased punctuality; increased attendance; increased involvement in
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 33
POSTERS
school life by parents/carers (be they volunteers or attendees) and
increased paid employment for parents/carers (through references given
by the Head Teacher after a period of volunteering) and a phenomenal
increase in attainment at the end of Key Stage 2!
Children’s Understandings’ of Obesity, a Thematic Analysis
Amy L. Fielden, Elizabeth Sillence and Linda Little
Psychology and Communication Technology Lab (P@CT), Northumbria
University, Newcastle-upon-Tyne, UK
The North East of England has one of the highest rates of childhood
obesity in the UK, linked to the strong positive correlation between areas
considered as deprived and levels of obesity (Childhood Measurement
Programme, 2008). Research suggests that in order to address health
problems related to lifestyle, policy makers need to consider the views of
the target population. The aim of this study was to investigate the
understandings of a high risk group of children about the causes and
consequences of obesity, and its links to diet and physical activity.
Participants were selected from Reception (4-5 years old) and Year 6 (1011 years old), and attended a school in Sunderland, in North East
England, in an area considered economically and socially deprived.
Participants were separated according to age and gender, resulting in
four focus groups, run across two sessions. A Thematic Analysis (Braun
and Clarke, 2006) suggested that children’s understandings of obesity
can been categorised into the following themes of; “Knowledge through
Education”, “Role Models”, “Fat is Bad” and “Mixed Messages”. Further
explanations of these themes and considerations of how to move
forward with the findings are presented.
Acknowledgements:
The authors would like to thank “Sunderland Children’s Centres” and
“Back on the Map” for their support in facilitating this research.
34 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
POSTERS
Whether acute or habitual breakfast consumption has an association
with cardiorespiritory fitness (CRF)
Joseph McMillan, Ayodele Ogunleye, Daniel Cohen, Christine Voss and
Gavin Sandercock
University of Essex, Colchester, UK
INTRODUCTION: Persistent physical activity (PA) is associated with lower
risk of several chronic diseases. Habitual breakfast eating is associated
with higher physical activity in children and adolescence and a recent
study found that habitual breakfast consumption has an association with
higher cardiorespiratory fitness (CRF). What has not yet been
established is whether this association is due to acute or habitual
breakfast consumption. AIM: The aim of this study was to determine
whether acute or habitual breakfast consumption was associated with
CRF.
METHODS: We sampled 1325 12-15 year old English schoolchildren. We
measured mass and stature and calculated age- and sex-normalised BMI
z-scores using the UK1990 Growth Reference. We measured CRF using
the 20 m shuttle-run test, expressed as a z-score and classified as ‘Fit’
and ‘Unfit’ based on established norms. Participants’ self-reported
breakfast consumption. Their habitual breakfast consumption was
classified as ‘Eaters’ (consuming breakfast everyday) or
‘Skippers’ (sporadic breakfast consumption). We also assessed whether
breakfast was consumed on the day of testing.
RESULTS: Eaters had a lower BMI compared with Skippers (p<0.005).
Eaters also had higher CRF compared with Skippers (<0.001). Participants
consuming breakfast on the day of testing had higher CRF than those
who ate no breakfast (<0.05). In multivariate analysis, Skippers were less
likely to be classified as fit (OR .65, 95%CI .44-.95) even when controlling
for breakfast eating on the day of testing. There was no association
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 35
POSTERS
between fitness category and consuming breakfast on the day of testing
(No Breakfast eaten, OR .74, 95CI .47 - 1.2).
CONCLUSION: These findings support the health benefits of habitual
breakfast consumption. The data also support recent findings showing
higher CRF in children who regularly eat breakfast but refute the
suggestion that assessing schoolchildren’s CRF on a day when they have
not eaten breakfast may negatively impact on their performance.
Research into how different breakfasts and their nutritional value may
be associated with CRF and BMI are warranted.
Predictors of habitual school-days breakfast skipping in English schoolchildren
Gavin Sandercock, Ayodele Ogunleye, Daniel Cohen, Joseph McMillan
and Christine Voss
University of Essex, Colchester, UK
Introduction: Eating breakfast is associated with healthy weight status
and stability, higher physical activity and cardiorespiratory fitness as well
as improved cognitive function in schoolchildren. The frequency of
breakfast consumption is, however, declining in English schoolchildren
and a commonly cited reason is lack of time. This study aimed to
determine the characteristics of children who habitually skip school-day
breakfast, including activities known to occupy a significant proportion of
time before schooldays begin; transport and screen time.
Sample: 4246 10-16 years olds were sampled as part of the East of
England Healthy Hearts Study. School-day breakfast habits were
assessed where breakfast was defined as meal eaten at home.
Participants were classified as ‘Eaters’ (reported eating breakfast
everyday) or ‘Skippers’. General predictor variables were: age, sex and
deprivation (Index of Multiple Deprivations). Predictors relating to time
36 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
POSTERS
constraints were: rural or urban dwelling, distance travelled to school,
mode of transport to school, and daily screen time (hours of TV, PC or
console use).
Results: A third (33%) of participants regularly skipped breakfast.
Skipping breakfast was more common in females (OR 2.3, 95%CI 1.8 -2.8)
and it increased with age (OR 1.4, 95%CI 1.1 -1.6). As established
predictors of breakfast skipping, all further analyses were age- and sexadjusted.
Participants from more deprived areas more likely to skip breakfast (OR
1.1, 95%CI 1.0-1.2) but skipping was not associated with living in rural or
urban areas, distance travelled to school, or use of motorised school
transport. Compared with those who reported <2 hours daily screen
time, breakfast skipping was more common in children with either 2-4
hours (OR 1.3, 95%CI 1.5-1.1) or >4 hours (OR 1.7, 95%CI 1.5-1.9) daily
screen time.
Conclusions: We studied two important time-consuming school-day
activities; transport and screen time. We found no support for the notion
that the enforced time constraints of travel (measured by three potential
indices) were associated with breakfast habits. There were, however,
significant differences in breakfast habits according to participant’s age,
sex and their screen time habits. Breakfast skipping seems more a
matter of choice, than circumstance in this population. The association
between skipping breakfast and high screen time may explain why
schoolchildren who eat breakfast tend to be less active and are more
likely to be overweight.
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 37
POSTERS
The impact of primary school breakfast clubs in deprived areas of
London
Lesley Stevens, Lesley Wood, Michael Nelson
School Food Trust
Bullet point findings on a study to determine if the introduction of a
breakfast club in primary schools was associated at the school level with
improved academic performance, punctuality and reduced absences.
Thirteen schools provided information on breakfast club set up,
management, and academic and behavioural data in the last six years.
Nine control schools in similar neighbourhoods and with similar known
eligibility for free school meals (40%-50%) and percentage minority
ethnic groups (60%-70%) provided equivalent data over the
corresponding time period.
Keystage 2 results showed a significant 0.7 point increase in the year
after the introduction of breakfast clubs, but there was no significant
increase in Keystage 2 results in the control schools. Punctuality was also
reported to have improved, but there was no impact on authorised or
unauthorised absences. Head teachers recognized that the clubs added
value to the school through a variety of channels and benefits.
While the introduction of breakfast clubs in primary schools in deprived
neighbourhoods was associated with positive changes in academic
performance and punctuality compared to a group of control schools, it
was not possible to say that this was directly an impact of the breakfast
clubs themselves, and may have been a marker for the presence of head
teachers in the breakfast club schools who were more keen than those in
the control schools to introduce changes in the environment generally
that were associated with improvements in pupils’ performance.
38 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
POSTERS
Effect of breakfast glycaemic index on postprandial fat oxidation during
rest and moderate intensity exercise in overweight and nonoverweight adolescent girls
Julia K Zakrzewski1, Emma J Stevenson2, Clyde Williams1 and Keith
Tolfrey1
1
Loughborough University 2Northumbria University
Evidence that breakfast glycaemic index (GI) influences postprandial fat
oxidation, glucose and insulin in adults suggests a potential role for GI in
the management of paediatric overweight and associated health
conditions. The effect of a high GI (HGI) and low GI (LGI) breakfast on fat
oxidation during rest and exercise was examined in 8 overweight (OW)
and 12 non-overweight (NO) adolescent girls. Participants completed
two trials in a counter-balanced order where either a HGI or LGI
VO
2
breakfast was consumed 2 hours before a 30 min brisk walk at 50%
peak. Postprandial fat oxidation during rest (P=0.55) and exercise (P=0.17)
was similar between HGI and LGI for both groups. Meaningful group by
breakfast interactions for peak blood glucose (P=0.05) and blood glucose
incremental area under the curve (IAUC, P=0.08) suggested the elevated
glycaemic response for HGI compared with LGI was exaggerated in OW
girls. In particular, the delayed return of blood glucose to baseline values
in HGI contributed to the higher IAUC in OW girls. Plasma insulin IAUC
was higher in OW compared with NO girls (P<0.001), but no between
breakfast differences were evident (P=0.26). Whole body insulin
sensitivity index (WBISI) was lower and the homeostasis model
assessment of insulin resistance (HOMA-IR) was higher in OW compared
with NO girls. In conclusion, manipulation of breakfast GI did not alter fat
oxidation during postprandial rest or exercise in OW and NO adolescent
girls. The elevated glycaemic response in HGI compared with LGI was
more pronounced in OW girls, suggesting a reduced ability to cope with
the metabolic demands of the HGI breakfast in this population. It is
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 39
POSTERS
possible that the combination of readily absorbed glucose from the HGI
(but not LGI) breakfast and the reduced insulin sensitivity in the OW girls
contributed to the larger glycaemic response in the OW HGI trial
specifically. This novel finding provides further evidence for the potential
health benefits of LGI foods and suggests the promotion of LGI
breakfasts for OW girls is warranted.
40 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
EXHIBITION STANDS
Exhibitors
9th November 2010
Northumbria University
Kellogg’s
ContinYou
School Food Trust
Gregg’s
Premier Foods
Soil Association
Radiowaves
East End Health
Martin Duffy—Educational Magician
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 41
MARTIN DUFFY
Professional Magician Martin Duffy teaches the tricks of the trade in his
fun, involving, and awe-inspiring magic workshops.
Children who learn magic learn to read and comprehend what they read.
They also learn to get up in front of a class and to communicate. Their
self-esteem improves - and so do their grades. While children are being
entertained through magic, they are also learning. It is an unusual way
to learn, but it works!
H.E.L.P. Healthy Eating/Lifestyle Programme
Children are constantly being bombarded by advertisements to buy
fizzy drinks, sweets, crisps and other junk food. Is it any wonder they
have difficulty making healthy choices?
If your goals are to sell the idea that there are healthy alternatives for
children to enjoy and to get them to exchange their fizzy drinks and
sweets for milk and fruit, you need Martins H.E.L.P. - Healthy Eating/
Lifestyle Programme.
Martin teaches students about healthy eating and gets them thinking
about what they put into their bodies. Through the use of magic and
comedy, H.E.L.P. teaches the five food groups in a fun manner and
emphasises the dangers of health stealers. A discussion of bullying,
self-esteem and the importance of taking charge of one's health, both
physically and mentally, is also included.
The content of H.E.L.P. complements and reinforces Healthy Eating
initiatives. It provides the following immediate benefits for schools:

Good introductory information before the launch of healthy
eating projects

Reinforcement of lessons on healthy eating and exercise

Support for teachers' goals with regard to lessons on bullying
and self-esteem
42 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
MARTIN DUFFY
Martin incorporates a number of educational themes into his shows
including the environment, science, healthy eating and maths.
[email protected]
0191 237 6240
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 43
DELEGATES
Adolphis
Allen
Ames
Apicella
Armitage
Armstrong
Astbury
Baharini
Bales
Bell
Bennett
Boon
Booth
Boycott
Brennan
BurgesWatson
Campbell
Caple
Chaplin
Chappell
Chart
Chater
Chrisp
Collins
Colqhoun
Conway
Crombie
Dagg
Katie
Karen
Jenny
Tony
Chris
Anthony
Nerys
Declan
Stephanie
Lyndsey
Gillian
Steve
Alison
Janet
Susan
University of Leeds
Barnardo's
Northumbria University
ContinYou
University of Sheffield
The Food Chain North East
Northumbria University
Consultant
Northumbria University
Moorside Community Technology College
Healthy Food in Schools, Newcastle
Neighbourhood Services, Newcastle
Radio Waves
Stannington First School
St Columba's RC Primary School
Duika
Catriona
Fiona
Katherine
Lorna
Helen
Steven
Barbara
Lesley
Derek
Ruth
Jackie
Colin
Davidson
Defeyter
Susan
Greta
Durham University
Kellogg's
Northumbria University
Cardiff University
Extended Services, Berwick
Sunderland City Council
North Tyneside Primary Care Trust
The Cabbage Patch
Early Risers Breakfast Club
University of Hull
Welsh Assembly Government
Gregg's
ExpoChef
Study Support Development, Sunderland
City Council
Northumbria University
44 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
DELEGATES
Delves Lane Community
School
Dixon
Katy
Dodd
Fiona
Duffy
Martin
Dye
Louise
Edwards
Jennifer
Fenwick
Ferguson
Fielden
Flynn
Forbes
Gonzalez
Goodrick
Gotts
Gouge
Graham
Graham
Graham
Grieves
Haigh
Halligan
Hannah
Harland
Haskell
Hayman
Heaton
Henderson
Henderson
Herbert
Michelle
Colin
Amy
Paul
Suzy
Javier
Tony
Zoe
Dawn
Pamela
Lindsay
Paula
Elaine
Laura
Joel
Kate
Lee
Crystal
Joe
Andrew
Mrs. I
Sarah
Les
Fell Dyke Community Primary School
Northumbria University
Educational Magician
University of Leeds
Stockton Healthy Schools
Obesity and Nutrition Programme, South
Tyneside
Alness Academy
Northumbria University
Food for Life Partnership, Soil Association
East End Health
Northumbria University
Longbenton Children's Services
Northumbria University
Stockton Healthy Schools
Northumbria University
School Food and Health Advisor
St Aidan's Primary School
Bill Quay Primary School
Community Dietician, Newcastle
Newcastle University
Kellogg's
Food in Schools, Northumberland
Northumbria University
ContinYou
Broadstone Hall Primary School
St Joseph's Primary School
Psychology Graduate
Bolden School
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 45
DELEGATES
Higgins
Hobbs
Debbie
Joan
Horton
Hoyland
Hutton
Jackson
Lyn
Alexa
Richard
Philippa
Jackson
Julie
Keenan
Kerr
Lawton
Learner
Lewis
Lloyd
Denise
Payne
Sinead
Emma
Clare
Bruce
Sue
Margaret
Lockney
MacMorran
Malcolm
Mann
Martindale
McConnell
McDermott
McIntyre
McKay
McLaughlin
McMillan
Miller
Molineaux
Kym
Our Lady and St Anne's RC Primary School
Dubmire Primary School
Northumberland Catholic Extended Services
Partnership
University of Leeds
Gregg's
Northumbria University
Extended Services, Washington Central
Cluster
ContinYou
Healthy Food for All, Dublin
ContinYou
University of Leeds
Kellogg's
Broadstone Hall Primary School
Bullion Lane Primary School
Obesity and Nutrition Programme, South
Tyneside
Judith
Sarah
Jennifer
Chris
Carmel
Jennifer
Sean
Dorothy
Alison
Joseph
Allison
Sally
NHS Primary Care Trust, Newcastle
Northumbria University
Healthy Living Initiative, Northumberland
Extended Services, Gateshead
Magic Breakfast
Community Nutritionist, Hartlepool
Fell Dyke Community Primary School
Bexhill Primary School
Public Health North East
University of Essex
Dubmire Primary School
Radio Waves
46 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
DELEGATES
Morrell
Murray
Niblo
Nugent
ObraRatwatte
O'Brien
Ogle
Parkinson
Pattison
Payton
Pearce
Pike
Pink
Pooley
Porteous
Potts
Power
Pyatt
Ramdas
Reid
Robinson
Robinson
Robson
Roillet
Russo
Ruxton
Sadler
Saint
Sandercock
Peter
Diane
Nikki
Mark
Extended Services, Northumberland
Stanley School of Technology
On the Go, Newcastle
Waterville Primary School
Rimi
Grainne
Kellogg's
Murray Consultants, Dublin
Children's Health and Activity Team, North
Jan
Tyneside
Gwynneth Kenton Bar Primary School
Sharon
Our Lady and St Anne's RC Primary School
Damian
Radio Waves
Jo
School Food Trust
Jo
University of Hull
Cheryl
Extended Services, Middlesbrough
Linda
St Aidan's Primary School
Judy
Newcastle United Foundation
Ruth
Youth Services, Billingham
Susan
Healthy Living Initiative, Northumberland
Rebecca
University of Leeds
Yaamini
Our Lady and St Anne's RC Primary School
Stevie
Kellogg's
Food in Schools, Welsh Local Government
Kerry
Association
Elaine
Academy 360
Alaine
Lambton Primary School
Mireille
Visano Programme, Belgium
Riccardo
University of Essex
Carrie
Nutrition Communications
Jamie
East End Health
Christine
Health Development Team, Hartlepool
Gavin
University of Essex
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 47
DELEGATES
Scott
Scott
Sellers
Smith
Smith
Snow
Solden
Solla
Sparagano
Stephenson
Stevenson
Stevenson
Steward
Stobbart
Stott
Stout
Sullivan
Templeman
Thornton
Todd
Trainer
Veasey
Waggott
Walton
Wathey
Weatherburn
Wharton
Wightman
Wilson
Zakrzewski
Dawn
Belita
Sharon
Louise
Simon
Kate
Louise
Janet
Olivier
Marley
Emma
Andrea
Angela
George
Judith
Jane
Louise
Ruth
Nicola
Sam
Claire
Rachel
Joan
Jenny
Prof.
Andrew
NHS, North of Tyne
Fell Dyke Community Primary School
Early Risers Breakfast Club
Newcastle General Hospital
Northumbria University
Premier Foods
South Leeds Academy
ContinYou
Northumbria University
Manor Residents Association, Hartlepool
Northumbria University
Fell Dyke Community Primary School
ASSIST Consulting
Valley Road Community Primary School
Bill Quay Primary School
St Columba's RC Primary School
Kellogg's Company of Ireland
Stockton Healthy Schools
Extended Services, Middlesbrough
Manor Residents Association, Hartlepool
Gateshead College
Northumbria University
Extended Services, St Anne's Cluster
Kellogg's
Vice Chancellor and Chief Executive,
Northumbria University
Jill
Mrs. S
Emma
Mandy
Julia
Premier Foods
St Joseph's Primary School
Northumbria University
Parkhead Community Primary School
Loughborough University
48 — SCHOOL AND COMMUNITY BREAKFAST CLUBS
KNOWLEDGE EXCHANGE
All presentations given at the conference, footage of
the Question Time session, photographs and
conference resources will be made available on the
conference website. Please check the site regularly for
updates.
www.breakfastclubsummit.org
SCHOOL AND COMMUNITY BREAKFAST CLUBS — 49