1. business and industrial
2. advertising and marketing
3. marketing

Congress Network Finland Benchmarking matka Amsterdam, 22.-23.4.2015
LOPULLINEN MATKASUUNNITELMA
Tiistai 21.4.2015
Saapuminen ja majoittuminen: Hotel Mate Aitana: http://aitana.room-matehotels.com/
Keskiviikko 22.4.2015
Aika
09:00
09:15
09:45
Paikka
CNF:n puheenjohtajan tervetulosanat Hotel Mate
Aitanassa
Kävely Mövenpick hotelliin (20 min)
Mövenpick Hotel Amsterdam City Centre
(http://www.moevenpickhotels.com/en/europe/netherlands/amsterdam/hotelamsterdam/overview))
Paul Keuls, Sales Manager
- kertoo hotellin lisäksi koko IjVenues –konseptista
(Mövenpick, Muziekgewbouw, PTA)
Mövenpick Hotel Amsterdam City Centre can
accommodate conferences for up to 450 delegates in
12 flexible meeting and breakout rooms (1,100 sqm).
In cooperation with the Passenger Terminal
Amsterdam (PTA) to which the hotel has an internal
connection, they can organise conferences for up to
3,000 delegates in a space of 3,000 sqm.
11:00
Kanavaristeily 2 h & lounas (lähtö suoraan
Mövenpickin laiturista)
Menu:
Focaccia topped with: Parma ham, tapenade, olives
and rocket salad or grilled vegetables tapenade and
arugula
Tuna pasta salad
Banana Walnut Cake
Drinks included (wine, beer, soda)
Risteily päättyy 1 minuutin kävelymatkan päähän
seuraavasta käyntikohteesta (Amsterdam Marketing)
’Iris’
13:00
Amsterdam Marketing (www.iamamsterdam.com))
Marc Horsmans, Manager Business Marketing
- kertoo miten Amsterdamia markkinoidaan
kongressiasiakkaille
The Amsterdam Convention Board (ACB), part of
Amsterdam Marketing, is a one-stop contact for
invaluable planning resources in the city and its
surrounding areas, offering professional and
independent advice, creative ideas and free
promotional material. Whether you are interested in a
site inspection or need help compiling a bid book, the
ACB offers support with the most comprehensive and
up-to-date knowledge of the Amsterdam meetings,
incentives, conferences and events (MICE) market.
14:00
15:30
Holland Marketing
(http://www.nbtc.nl/en/homepage/hollandmarketing.htm))
Eric Bakermans, Manager Marketing, Meetings,
Conventions & Events
- esittelee Holland Marketingin toimintaa ja miten
Hollantia markkinoidaan kongressiasiakkaille
Jäämme Amsterdam Marketingin tiloihin
NBTC is responsible for branding and marketing the
Netherlands nationally and internationally. Using the
'Holland' brand, NBTC puts the country on the map as
an attractive destination for holidays, business
meetings and conventions. To market 'Holland' NBTC
uses a cooperation model that unites partners from
the public and private sectors.
Beurs van Berlage (www.beursvanberlage.nl)
(Kävely 20 min)
Roger Wiersma, Account Manager
The Beurs van Berlage offers 25 rooms totalling 5,500
m2 in floor area. Large number of parallel spaces
available, equipped with state-of-the-art audiovisual
and lighting facilities. In the 17th-century Dutch
Golden Age, Amsterdam became the first city in the
world to establish its own permanent stock exchange.
Three hundred years later, architect Berlage was
commissioned to build Amsterdam's third stock
exchange building. A controversial structure at the
time, today this building is regarded as ushering in the
era of modern Dutch architecture
16:30- Kävely takaisin hotelliin (20 min)
18:30 Tapaaminen hotellin aulassa ja kävely ravintolaan (15
min)
Dress code: business casual
19:00
De Silveren Spiegel (www.desilverenspiegel.nl)
Menu:
Smoked mackerel salad prepared wiht Granny Smith,
celery, cucumber and radish
***
Dutch veal steak, potato/peas puree and juniper sauce
***
Apple cheesecake, strained youghurt and yoghurt ice
Drink package: ½ bottle house wine, ½ mineral water
and coffee/tea
Style, tradition and hospitality put restaurant de
Silveren Spiegel in a league of its own. The restaurant
dates back to the 17th century, but since it is owned
by Francisca and Jim van der Hoff, it has earned a
reputation for its fine Dutch cuisine, which celebrates
local and regional ingredients with the elegant style of
the affluent capital. Dutch culinary specialties are
presented in the pristine historical settings of their
dining rooms. Weather permitting their culinary
delights may be enjoyed outside on the terrace.
Kävely takaisin hotelliin (15 min)
Torstai 23.4.2015
Aika Paikka
08:15 Tapaaminen Mate Aitana hotellin aulassa.
Bussikuljetus RAI-kongressikeskukseen. (bussi käytössä
koko päivän)
09:00 RAI (www.rai.nl)
Denise Capello, Business Acquisition Manager
- taloesittely
Amsterdam RAI offers a total exhibition area of
106,500 m2. Eleven multifunctional halls are available
for exhibitions, congresses, meetings and other events.
The congress centre comprises 64 congress and
conference rooms with a capacity up to 1,750 people.
In addition, the state-of-the-art ballroom offers event
space of up to 1,883m2 . In addition to organizing 25 of
its own exhibition titles, Amsterdam RAI facilitates over
500 events a year, including exhibitions, conferences,
corporate events.
10:30 ICCA (www.iccaworld.com)
Willy Cortus, ICCA Data Research Executive /
Education Officer
- kertoo kongressimaailman viimeiset kuulumiset
ICCA, the International Congress and Convention
Association, is the most global meetings industry
association and the leader in the international
association meetings sector. ICCA represents the main
specialists in international meetings and events, and
comprises almost 1,000 member companies and
organisations in over 90 countries worldwide. ICCA
specialises in the international association meetings
sector, offering unrivalled data, communication
channels, and business development opportunities.
12:00 Lounas: Ravintola De Kas (www.restaurantdekas.nl)
De Kas restaurant is located in a set of greenhouses
which date back to 1926 and used to belong to the
Amsterdam Municipal Nursery. De Kas has its own
greenhouses and garden near the restaurant, where
they grow vegetables, herbs and edible flowers. The
restaurant can accommodate up to 140 guests for
lunch or dinner in the 8-metre high main greenhouse
and also has a separate Garden Room for private
gatherings. De Kas offers various options for meetings,
seminars, festive lunches for groups ranging from 20 to
200 persons in private rooms.
Menu:
2-course lunch prepared from Day’s fresh ingredients
2 glasses of wine
13:45 MCI Amsterdam (www.mci-group.com)
Sophie Hamburger, project manager
- kertoo miten MCI toimii kongressien järjestäjänä
MCI is the world’s leading provider of strategic
engagement and activation solutions and has been an
active player in the meetings, events, association and
congress industries since 1987. MCI has offices in 57
cities and 30 countries around the world.
15:00 DeLaMar Theater
(www.iamsterdam.com/en/visiting/whatson/theatre/theatres/delamar-theater)
Floor Annevelink, Account Manager
- taloesittely
The DeLaMar Theater, located right in the heart of
Amsterdam, is a highly popular location for all sorts of
business events. Whether it be a large symposium or
conference of 200 people or more, an intimate closed
meeting, a product launch or a fully organised gala.
n.
Ohjelma loppuu ydinkeskustaan /keskustaan.
16:15 Kiitossanat (hotelli Mate Aitanassa).
Lähtö kentälle omin avuin (lennot ja taxit oman
aikataulun mukaan (esim. AMS-HEL AY 18:50/ KL
20:35)