Kemira Investor Presentation Q3 2014 Shareholder value creation through Acceleration of organic growth Synergy realization and other acquisition benefits Continuous efficiency improvements and strict working capital management Sector leading dividend yield Mid-term financial targets 2013 2017 target Revenue EUR 2,229 million EUR 2.7 billion Operative EBITDA margin 11.3% 15% Gearing 41% <60% • • *) Kemira expects to increase its capex-to-sales ratio from the current run rate in order to support organic growth. Investments are especially focused on capacity expansion for polymers in North America, in paper process chemicals in APAC and pulp chemicals in South America. Dividend policy is to distribute a dividend that is 40%-60% of operative net profit. Revenue growth in local currencies, excluding the impact of acquisitions and divestments Kemira Q3 Investor Presentation October 22, 2014 3 Our streamlined portfolio is ready for growth Diversified portfolio in 2012.. ..streamlined portfolio in 2014 Profitability O&M NAFTA Paper SA O&M EMEA ChemSolutions M&I EMEA M&I Paper EMEA NAFTA M&I NAFTA M&I APAC Paper EMEA Paper APAC Paper Americas O&M EMEA M&I SA O&M APAC M&I Americas O&M Americas Paper EMEA Paper APAC O&M SA M&I APAC Differentiated products Commodity products Growth Kemira Q3 Investor Presentation October 22, 2014 4 Focusing on growth Reviewing acquisition opportunities to accelerate growth Revenue target EUR 2,700 million Revenue EUR 2,229 million Revenue in 2013 Organic growth in 2014 Acquisition and divestment impact in 2014 AkzoNobel paper chemical business Organic growth Revenue in 2017 Kemira Q3 Investor Presentation October 22, 2014 5 Profitability improvement driven by synergies, growth and continued efficiency measures 65% of the portfolio delivering more than 14% operative EBITDA margin Operative EBITDA margin 15% Operative EBITDA margin 11.8% in 1-9/2014 Manufacturing efficiency, LEAN roll out Above-themarket growth in Paper and O&M Operative EBITDA AkzoNobel guidance for 2014 paper chemical (issued Oct 22, 2014) synergies Organic growth Cost efficiency Inflation Kemira Q3 Investor Presentation October 22, 2014 6 Average dividend yield over 4% during 2005-2013 69% 61% 60% 76% 59% 53% 39% 38% 2010* 2011 42% 41% 41% 2012 2013 2014** 37% 2009 Gearing Payout ratio *) In addition in March, 86% of Tikkurila shares were distributed as dividend to Kemira shareholders (Tikkurila market capitalization was EUR 600 million after its listing) **) Gearing at the end of September, 2014 Kemira Q3 Investor Presentation October 22, 2014 7 Our strategic choices 1. BUSINESS FOCUS We will focus on paper, oil & gas, mining and water treatment 2. GROWTH We target above-the-market growth 3. GEOGRAPHICAL FOCUS We leverage mature markets and expand in selected emerging markets 4. INNOVATION We invest in innovation, expertise (knowledge) and competencies (behavior) Kemira strategy – from redesign to expansion Expanding to leadership in target markets 2017–2020 Expand Become leader in target markets. 2012–2013 Redesign Profitability improvement by implementing “Fit for Growth”. 2014–2015 Focus Achieve a sustainable position in key markets. 2015–2017 Accelerate Grow in emerging markets through new products & services. Kemira Q3 Investor Presentation October 22, 2014 9 From restructuring to profitable growth Portfolio restructuring and efficiency improvement focus LEAN operation Performance management system Cost synergies from acquired operations LEAN roll-out Divestments Fit for Growth Application expertise and chemical supply for water intensive industries Manufacturing network optimization Acquisitions: 3F polymers BASF AKD emulsion AkzoNobel paper chemicals Investing in customer-driven innovation Capacity expansions for Polymers in North America Paper chemicals in China Bleaching chemicals in South America Growth focus 2012 2013 2014 Kemira Q3 Investor Presentation October 22, 2014 10 Three core segments with clear strategic objectives Paper #1 • • • • Leverage strong market position Successful execution of investment projects Commercialization of new products Continue to evaluate bolt-on acquisitions Targeting profitable, above-themarket growth #2* • Invest in polymer production capacity • Strengthen customer relationships • Selective acquisitions to broaden technological and business capabilities Targeting profitable, above-themarket growth Municipal & Industrial • Leverage strong market position • Maintain aggressive cost controls Maximizing cash flow Oil & Mining #1 *In emulsion and dry polyacrylamides Kemira Q3 Investor Presentation October 22, 2014 11 Paper and Oil & Mining exceeding market growth, profitability improving in Municipal & Industrial Paper Well above-the-market growth, 6% organic growth in 1-9/2014 (market growth 2.0-2.5%) Revenue, EUR million 863 830 1-9/2013 Oil & Mining Returning to above-the-market growth, 23% in 1-9/2014, Organic growth 15% Revenue, EUR million 286 233 1-9/2013 Municipal & Industrial Significant profitability improvement, +2.9 pp 1-9/2014 1-9/2014 Operative EBITDA margin 12.2% 9.3% 2012 1-9/2014 Kemira Q3 Investor Presentation October 22, 2014 12 Shifting focus to fast growing differentiated products Differentiated product line drivers: Commodity product line drivers: Application sales Capacity increases driving bleaching and pulping Production optimization Market share driving coagulants Capacity expansion Differentiated product lines Commodity product lines %-of total revenue 1-9 2014 Polymers Sizing and strength Defoamers, dispersants, biocides and other process chemicals Coagulants Bleaching& Pulping chemicals Miscellaneous commodity products Paper 11% 23% 14% 4% 38% 10% Oil & Mining 62% 1% 21% 2% 7% 7% Municipal & Industrial 22% - 4% 65% 3% 6% Kemira 23% 12% 13% 20% 22% 10% Kemira Q3 Investor Presentation October 22, 2014 13 Leverage mature markets and expand in selected emerging markets • Innovation driven growth in mature markets • Emerging market revenue expected to grow from 14% to 16% in 2016 Paper, Oil &Mining and Municipal & Industrial Paper, Oil &Mining and Municipal &Industrial Paper (China, Indonesia and South Korea) Oil & Mining, Paper Oil &Mining (Middle East and Africa) Kemira Q3 Investor Presentation October 22, 2014 14 Innovation revenue share expected to increase to 10% of total revenue in 2016 Kemira innovation revenue*, EUR million 300 250 250 • Next generation Fennobind 160 200 • Rheology modifiers 150 M&I 106 O&M 100 50 Paper 0 2011 • Tagged antiscalants • Guar replacement • Strength by surface application 40 *) New innovation areas: 2012 2013 • Chemical Enhanced Oil Recovery (CEOR) 2016 target Sales from new products or existing products for new applications launched within the previous 5 years Kemira Q3 Investor Presentation October 22, 2014 15 AkzoNobel acquisition strengthens Kemira’s global leadership position in pulp and paper Revenue of the stand-alone AkzoNobel paper chemicals business was EUR 243 million and EBITDA EUR 23 million in 2013 Production sites Contract manufacturing Transaction is expected to result in EUR 15 million annual net synergies by the end of 2016 through: • Revenue synergies • Manufacturing network optimization • Fixed costs Kristinehamn Moses Lake Oulu Mannheim Ambes Howard Chattanooga Estella Soave Gunsan Suzhou Wellgrow EUR 20-30 million CAPEX required between 2015-2016 to realize production related synergies Preliminary agreement signed on July 7, 2014 Pasuruan Jundiai Hallam Transaction price EUR 153 million Mount Maunganui Closing expected during Q1 2015 Kemira Q3 Investor Presentation October 22, 2014 16 Capital expenditure expected to increase from the current run rate of approximately 6% of sales Capex prioritization criteria: Capital expenditure, EUR million 1. Driving profitable growth 2. Driving growth in strategic growth areas and in emerging markets 134 135 43% 52% 55%-60% 57% 48% 40%-45% 2012 2013 2014 3. Reducing complexity, increasing efficiency and driving synergies Sodium chlorate project in Brazil Expansion Maintenance and improvement Kemira Q3 Investor Presentation October 22, 2014 17 Focusing on Growth Q3 2014 organic growth: 3% - Paper 5% - O&M 14% Soto Industries acquisition Dormagen (DE) coagulant site Pulp chemical deliveries to Montes del Plata (UY) Tarragona (ES) coagulant site 3F acquisition AkzoNobel paper chemical acquisition* Q3/14 5/14 FennoBond capacity expansion (IT) Q4/14 -Q4/15 Q1/15 6/14 1/14 11/13 10/13 9/13 Nanjing (CN) process chemical site Telemaco Borba (BR) process chemical expansion BASF AKD emulsion acquisition Dry and emulsion polyacrylamide expansion (US) Oulu (FI) pulp chemicals expansion Sodium Chlorate to Klabin (BR) Already announced investments *) Expected transaction closure Kemira Q3 Investor Presentation October 22, 2014 18 Q3 2014 Results Operative EBITDA margin improvement and organic revenue growth Key figures and ratios EUR million (except ratios) Q3/2014 Q3/2013 % Jan-Sep 2014 Jan-Sep 2013 % 2013 541.5 553.7 -2 1,589.6 1,683.9 -6 2,229.1 Operative EBITDA 69.9 68.9 1 187.6 193.9 -3 251.9 of which margin 12.9 12.4 - 11.8 11.5 - 11.3 45.5 47.5 -4 118.8 129.7 -8 164.2 8.4 8.6 - 7.5 7.7 - 7.4 0.0 0.1 - 0.0 -1.0 - -1.1 Financing income and expenses -6.6 -2.4 - -20.4 -31.3 - -39.0 Operative EPS, EUR 0.18 0.22 -18 0.47 0.53 -11 0.70 Operative ROCE* 11.7 11.1 - 11.7 11.1 - 11.9 Capital expenditure 30.6 32.6 -6 90.2 92.5 -2 197.5 Cash flow after investing activities 6.8 13.8 -51 97.6 214.2 -54 195.7 Gearing, % at period-end 41 34 - 41 34 - 41 4,244 4,469 -5 4,244 4,469 -5 4,453 Revenue Operative EBIT of which margin Share of profit or loss of associates Personnel at period-end *12-month rolling average Kemira Q3 Investor Presentation October 22, 2014 20 Q3 2014 Highlights Organic growth accelerated to 3% (1% in H1 2014) – Sales volumes growth in Paper and Oil & Mining, recovery in Municipal & Industrial Operative EBITDA margin improved to 12.9% (12.4%) – Sales volumes compensated for the higher fixed costs – Acquisitions (especially 3F) more than offset the negative impact of divestments – Currency exchange trend turning more favorable Finance expenses increased to EUR -6.6 million (-2.4) – Higher interest costs – Q3 2013 impacted positively by changes in fair values of electricity derivatives and differencies in currency exchange Reported EPS improved to EUR 0.16 (0.09) – Non-recurring charges had a significant impact in Q3 2013 Higher sales volumes and sales prices - divestments continued to lower revenue Kemira Group revenue bridge Q3 2014, EUR million 554 2.3% 0.4% -0.7% Sales prices Currency impact 4.4% -8.8% 542 590 570 550 530 510 490 470 450 Q3 2013 Sales volumes Acquisitions Divestments Q3 2014 Kemira Q3 Investor Presentation October 22, 2014 22 Kemira group revenue growth trend 10% 5% 0% -5% -10% -15% Q1 Q2 Q3 Q4 2012 Organic revenue in local currencies Currency Reported revenue Q1 Q2 Q3 2013 Q4 Q1 Q2 Q3 2014 Acquisitions Divestments Kemira Q3 Investor Presentation October 22, 2014 23 Accelerating growth in businesses with the highest profitability The share of portfolio with >14% operative EBITDA margin has increased from 60% in 2013 to 65% in 2014 Revenue growth of >14% operative EBITDA margin businesses has been approximately 10% in 2014 Revenue, EUR million 600 Underperforming or subscale businesses 500 Positive operative EBITDA margin 400 300 >14% operative EBITDA margin 200 100 0 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Kemira Q3 Investor Presentation October 22, 2014 24 Sales prices and variable costs trend 200 150 100 50 0 -50 -100 -150 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2007 2008 2009 2010 Brent oil, USD 2011 Sales price* 2012 2013 2014 Variable costs* *) 12-month rolling change vs previous year, EUR million, excl. Tikkurila and Pigments Kemira Q3 Investor Presentation October 22, 2014 25 Paper revenues record high with improved operative EBITDA Paper organic growth was 5% in Q3 2014 (6% in 1-9 2014) Recovered revenue in EMEA supported by improved utilization rates Increased demand of recently launched product innovations (e.g Fennobind) in North America Pulp chemical deliveries to Montes del Plata (UY) new pulp mill started in June Revenue and revenue growth (y-on-y) trend Operative EBITDA and operative EBITDA margin trend EUR million EUR million 320 300 280 260 240 220 200 180 6% 6% 8% 6% 4% 5% Q1 1% Q2 Q3 2013 Q4 Q1 Q2 2014 Q3 12% 45 40 35 8% 30 25 20 4% 15 10 5 0% 0 16% 12.3 % 12.6% 11.3% 10.9% Q1 Q2 12.3% 12% 11.8% 10.9% 8% Q3 Q4 Q1 2013 Kemira Q3 Investor Presentation Q2 Q3 2014 October 22, 2014 26 Paper January-September 2014 EUR million Q3/2014 Q3/2013 % Jan-Sep 2014 Jan-Sep 2013 % 2013 300.6 283.7 6 863.0 829.6 4 1,112.8 Operative EBITDA 37.0 35.7 4 100.9 96.4 5 131.1 of which margin 12.3 12.6 - 11.7 11.6 - 11.8 Operative EBIT 23.8 24.4 -2 63.9 62.8 2 85.9 7.9 8.6 7.4 7.6 - 7.7 Capital expenditure 16.4 16.9 -3 52.3 51.1 2 75.5 Cash flow 15.5 -11.7 - -8.0 34.8 - 58.2 Revenue of which margin Kemira Q3 Investor Presentation October 22, 2014 27 Oil & Mining growth driven by North American oil & gas North America rotary rig count* up +11% year-on-year Strong demand for dry and emulsion polyacrylamides used especially in horizontal drilling and stimulation Organic growth of 14% and higher-than-expected EBITDA contribution from the acquisition of 3F main reasons for the margin improvement Revenue and revenue growth (y-on-y) trend Operative EBITDA and operative EBITDA margin trend EUR million EUR million 120 100 80 21% 60 40 20 -5% -3% 22% 25% 9% -10% 0 Q1 Q2 Q3 2013 Q4 Q1 Q2 2014 Q3 30% 25% 20% 15% 10% 5% 0% -5% -10% -15% 16 20% 12 11.4% 14.4% 13.5% 9.1% 8.0% 8 12.0% 15% 10% 11.6% 4 5% 0 0% Q1 Q2 Q3 Q4 Q1 2013 Q2 Q3 2014 *Source: Baker Hughes Kemira Q3 Investor Presentation October 22, 2014 28 Oil & Mining January-September 2014 EUR million Q3/2014 Q3/2013 % Jan-Sep 2014 Jan-Sep 2013 % 2013 Revenue 95.9 76.8 25 285.5 233.0 23 311.5 Operative EBITDA 13.8 10.4 33 36.2 26.4 37 32.7 of which margin 14.4 13.5 - 12.7 11.3 - 10.5 Operative EBIT 9.3 6.7 39 22.7 15.3 48 17.4 of which margin 9.7 8.7 - 8.0 6.6 - 5.6 Capital expenditure 6.6 4.5 47 15.4 10.3 50 69.8 Cash flow 9.6 1.8 - 17.6 -8.2 - -60.0 Kemira Q3 Investor Presentation October 22, 2014 29 In Municipal & Industrial revenue decline slowed down and profitability improved Organic revenue declined 6% in Q3 2014 (-9% in 1-9 2014) Sales volume decline slowed down in EMEA and North America Divestments impacted reported revenue by -10% Efficiency measures driving lower operating costs in EMEA as well as in North America Revenue and revenue growth (y-on-y) trend Operative EBITDA and operative EBITDA margin trend EUR million EUR million 200 180 5% 3% 24 0% 20 -5% 16 -10% 12 120 -15% 8 100 -20% 4 -25% 0 2% -7% -13% 160 -16% 140 -22% -12% 80 Q1 Q2 Q3 2013 Q4 Q1 Q2 2014 Q3 11.9% 12.8% 13.2% 12.0% 8.9% 8.4% 15% 10.5% 10% 5% 0% Q1 Q2 Q3 Q4 Q1 2013 Q2 Q3 2014 Kemira Q3 Investor Presentation October 22, 2014 30 Municipal & Industrial January-September 2014 EUR million Q3/2014 Q3/2013 % Jan-Sep 2014 Jan-Sep 2013 % 2013 145.0 164.2 -12 421.3 507.0 -17 659.4 Operative EBITDA 19.1 19.7 -3 51.3 54.7 -6 68.3 of which margin 13.2 12.0 - 12.2 10.8 - 10.4 Operative EBIT 12.4 14.4 -14 32.9 38.9 -15 45.8 of which margin 8.6 8.8 - 7.8 7.7 - 6.9 Capital expenditure 7.7 10.3 -25 21.8 29.3 -26 46.9 17.1 21.0 -19 25.5 26.4 -3 37.9 Revenue Cash flow Kemira Q3 Investor Presentation October 22, 2014 31 After the restructuring phase, non-recurring charges at a lower level Non-recurring items impacting EBITDA, EUR million Restructuring, EUR -32 million CDC settlement compensation, EUR -20 million -110 Capital gains & losses, EUR 44 million -70 -8 2012 2013 1-9/2014 Kemira Q3 Investor Presentation October 22, 2014 32 Kemira operative ROCE trend Kemira operative ROCE* 11.9% Sep 30, 2013* Revenue 2,135 2,242 Goodwill 485.9 534.4 65.0 53.6 544.6 540.9 10.0 11.0 153.3 163.8 EUR million, expect ratios 12.0% 11.9% Other intangible assets 11.7% 11.1% 10.8% Property, plant and equipment Net Working Capital ratio 9.9% Q1 Sep 30, 2014* Operative EBIT Q2 Q3 2013 Q4 Q1 Q2 Q3 2014 *Rolling 12 months Kemira Q3 Investor Presentation October 22, 2014 33 Strong balance sheet facilitating profitable growth • Gearing (Net debt / equity): 41% in Q3 2014 • Leverage (Net debt / Operative EBITDA): 1.8 • Access to new financing source with EUR 200 million five-year bond Capital structure, end of June, 2014 EUR million Net debt, 449 million Cash and cash equivalents 1,086 649 200 – Issued in May with an annual interest of 2.5% • EUR 400 million undrawn RCF maturity due July 2019 after first extension option exercized • Kemira mid-term gearing target (<60%) Bond, 200 EIB and NIB, 270 Other, 179 Assets Liabilities Equity Debt maturity profile, end of June, 2014 EUR million 0 -100 -200 -300 2014 2015 2016 2017 2018 Kemira Q3 Investor Presentation 2019 2020 October 22, 2014 34 Net debt at the level of the end of 2013 EUR million Q3 2014 Q3 2013 1-9/2014 1-9/2013 2013 Operative EBITDA 69.9 68.9 187.6 193.9 251.9 Change in net working capital 10.4 -4.9 -20.8 -16.0 24.8 Cash flow from operations 39.0 49.4 49.2 128.3 200.3 Investments -30.6 -32.6 -90.2 -92.5 -197.5 of which CAPEX -30.6 -30.1 -90.2 -90.0 -138.9 0.0 -2.5 0.0 -2.5 -58.6 -1.6 -3.0 138.6 178.4 192.9 6.8 13.8 97.6 214.2 195.7 Dividend payments -1.5 -1.8 -85.5 -85.1 -85.1 Net debt 457 409 457 409 456 of which acquisitions Cash impact of M&A Cash flow after investing activities* *) 2013 numbers include EUR 98 million received from the divestment of the JV Sachtleben shares, EUR 81 million from the divestment of the food and pharmaceuticals businesses and EUR 8 million from the divestment of coagulant business in Brazil. 3F acquisition was closed on October 1, and had EUR -59 million impact in 2013. Divestment of formic acid business had EUR 122 million impact in 2014. Kemira Q3 Investor Presentation October 22, 2014 35 2014 Outlook (issued on October 22, 2014) 2013 2014 Outlook Revenue EUR 2,229 million 0%-5% organic growth* Operative EBITDA EUR 252 million -5% to 5% Operative EBITDA margin 11.3% Gearing 41% <60% Kemira expects to increase its capex-to-sales ratio from the current run rate in order to support organic growth. Investments are especially focused on capacity expansion for polymers in North America, in paper process chemicals in APAC and pulp chemicals in South America. *) Revenue growth in local currencies, excluding the impact of acquisitions and divestments Kemira Q3 Investor Presentation October 22, 2014 36 Strategic objectives of the segments Paper - the only global pulp and paper chemical supplier We are the global leader We are delivering substantial growth in a slowly growing market We expect continued growth through customer focused approach Long-term commitment to the pulp and paper industry Kemira pulp and paper revenues have more than doubled since 2004 2015 Kemira* (pulp and paper) #1 BASF (paper) AkzoNobel (pulp) Solenis (paper) Ecolab (paper) #2 #3 #4 #5 2004 Ciba AkzoNobel BASF Hercules #1 #2 #3 #4 Kemira #5 Nalco #6 *Including AkzoNobel paper chemicals acquisition Broad and proven product portfolio in combination with application know-how in Pulp and Paper industry Pulping/Bleaching Surface treatment Sodium chlorate Hydrogen peroxide Chlorine dioxide Caustic soda Sulfuric acid Defoamers Pulping additives Deinking additives Binder replacements Printability aids Surface sizing Coating dispersants Crosslinkers Rheology modifiers Coating lubricants Process chemicals Functional chemicals Retention control Deposit control Defoamers Microbio control Water treatment Internal sizing Wet strength Dry strength Tissue specialties Colorants Synergy with Akzo offering New products from Akzo offering Kemira Q3 Investor Presentation October 22, 2014 41 Growth in pulp and paper chemicals is driven by higher volumes of packaging board and tissue grades Main growth drivers: • Growing packaging board and tissue markets, especially in APAC • Growing pulp production in South America and Northern Europe • Increasing demand for paper chemicals for paper and board lightweighting and higher use of recycled fibres Pulp and paper chemical market growth estimate, EUR billion (CAGR: 2.4%) 2.1 2.5 2.9 APAC 4.6% 2.8 3.0 3.2 Americas 1.9% 2.9 3.0 3.1 EMEA 0.7% 2013 2016 2020 CAGR Source: Management estimation based on various sources Kemira Q3 Investor Presentation October 22, 2014 42 Paper delivering on its growth strategy Growth in packaging & board and tissue in all regions Growth in pulp chemicals in South America New products for retention, strength and sizing applications Chemical, mechanical and recycled pulp Packaging, board and tissue grades APAC Americas 35% 45% EMEA 20% Paper grades 2012 2013 2014* *Annualized January-June 2014, using 2012 currency exchange rates Kemira Q3 Investor Presentation October 22, 2014 43 The acquisition of AkzoNobel paper chemical business is strengthening Kemira’s market share in all regions #2 Paper & Pulp in Americas Revenue in 2013: EUR 371 million Market share: 13% (16% including Akzo) #1 Paper & Pulp in EMEA Revenue in 2013: EUR 651 million Market share: 22% (25% including Akzo) #2 Paper in China and Indonesia Revenue in 2013: EUR 91 million Market share in APAC: 4% (8% including Akzo) 44 The AkzoNobel acquisition will strengthen us especially in the growing Asian paper markets Kemira sales offices Paper R&D in Shanghai, China South Korea Japan Kemira manufacturing Production sites Contract manufactuirng Paper Global HQ Hong Kong, China AkzoNobel paper chemicals sales offices Thailand Indonesia Australia New Zealand Kemira Q3 Investor Presentation October 22, 2014 45 Growing business partner to the Oil & Mining industry Growth driven by strong demand for oil and gas Our growth drivers: • Global growth, especially in NA shale and in the Middle East • Increased activity in Chemical Enhanced Oil Recovery (CEOR) and oil sands • Entering into Production Chemicals • Need for improved processing for declining ore grades Oil, gas and mining chemical market growth estimate, EUR billion (CAGR: 4%) 4.5 EMEA 4.8% Americas 3.6% 3.8 3.3 5.1 5.6 2013 2016 6.3 CAGR 2020 Source: Management estimation based on various sources Kemira Q3 Investor Presentation October 22, 2014 47 Focusing on the mature markets as well as fast growing Middle East, Africa and South America O&M R&D in Espoo, Finland O&M R&D in Atlanta, USA O&M Global HQ Houston, USA Americas (75% of revenues) Upstream, CEOR* and unconventional sources Iron ore & minerals EMEA EU, North Sea, Africa & Middle East (25% of revenues) Upstream and CEOR* Copper, gold and iron ore *Chemical Enhanced Oil Recovery 48 Investing in growing oil & gas market Relevant dry and emulsion polyacrylamide Kemira is world’s second largest dry market for oil & gas industry and emulsion polyacrylamide producer (4 sites in the US, 3 sites in Europe, 1 site in China) Polyacrylamides for CEOR* Close to 20% market share in North American Polyacrylamides in drilling and stimulation oil & gas polyacrylamide market EUR Kemira’s core technologies to billion 2.1 the customer includes: 20% • Friction reducers, Rheology modifiers, Stabilizers and Viscosifiers 0.5 • New product and application revenue share of 5% 2.4 O&M revenue is more than 20% with better1.7 than-average profitability First CEOR related orders expected within the next 2013 2020 12-24 months *Chemical Enhanced Oil Recovery Kemira Q3 Investor Presentation October 22, 2014 49 Winning market share with competitive combination of innovation, chemicals and application knowledge Drilling & Cementing • Rheology Control • Mud Dewatering • Fluid Loss Control • Emulsifiers • Foam Control • Lubrication Stimulation • • • • Friction Reduction Microbial Control Scale Control Clarification Production • • • • Scale Control Separation Oil Dehydration Clarification Chemical Enhanced Oil Recovery • Viscosification • Fluid Diversion Kemira Q3 Investor Presentation October 22, 2014 50 Capitalizing on anticipated growth in CEOR Relevant market size for polymers is about EUR 500 million Expected chemical EOR end-market growth ~20% for the next 10 years Kemira’ core offering to the customer includes products for: - viscosification - fluid diversion Developing partnerships with key operators First orders expected within the next 12-24 months Kemira Q3 Investor Presentation October 22, 2014 51 Market leader in raw and waste water treatment Regulation is driving the Municipal & Industrial market Key market characteristics • Mature market in Europe and North America • Regulatory driven • Price and cost sensitive • Local business • Public and private customer base (60%/40%) Relevant Municipal and Industrial market* and growth estimate, EUR billion (CAGR: 2.6%) 0.7 APAC 4.4% 0.7 North America 2.4% EMEA 1.9% 0.5 0.5 0.6 0.6 1.3 1.4 1.5 2013 2016 2020 CAGR * Coagulants and Polymers in EMEA, Coagulants in North America and Polymers in APAC Source: Management estimation based on various sources Kemira Q3 Investor Presentation October 22, 2014 53 Our products are applied in raw and waste water treatment – serving a clean water cycle Main applications of Municipal & Industrial water treatment chemicals Phosphates removal Solids removal Sludge dewatering Raw water treatment Waste water treatment Point of water use River Lake/Sea Contaminated water bodies restoration Kemira Q3 Investor Presentation October 22, 2014 54 We are the leading chemicals supplier in mature markets for raw and waste water treatment applications #1 in chemicals for raw and waste water treatment Municipal & Industrial revenue in 2013: EUR 190 million #1 in chemicals for raw and waste water treatment Municipal & Industrial revenue in 2013: EUR 405 million Re-entry into emerging markets once legislation comes into force Kemira Q3 Investor Presentation October 22, 2014 55 ..achieving significant profitability improvements at stable absolute EBITDA Geographic focus • exiting South America, Romania Operative EBITDA margin 11.6% Customer segmentation & sales model adaptation 9.3% 2014* 2012 SKU’s reduced by 50% Operative EBITDA, EUR million Manufacturing footprint optimization, 12 sites/plants closed Petro Mono. Polym. App. Backward integration into key monomers through 3F acquisition 64 64* 2012 2014* * January-June 2014 annualized Kemira Q3 Investor Presentation October 22, 2014 56 Market and product specifications Kemira Q3 Investor Presentation October 22, 2014 57 Paper segment - Demand for sizing and strength chemicals is growing fastest globally Pulp and paper industry trends increasing chemical demand: • Increased use of recycled fibres • Hardwood replacing softwood in virgin pulp • Lightweighting of packaging and board grades • Higher filler loads in graphic papers • New digital printing methods • Lower water / energy consumption Market size, EUR billion (CAGR: 2.4%) 2.0% 1.3% 1.9 1.5 1.7 1.8 2.0 2.3 3.3% 1.1 0.9 1.0 1.6 1.7 1.9 2.0 2.1 2.2 2013 2016 2020 2013 2016 2020 2.0% 3.5% GAGR Defoamers, biocides and other process chemicals Polymers Miscellaneous commodity chemicals Sizing and strength Bleaching chemicals Source: Management estimation based on various sources Kemira Q3 Investor Presentation October 22, 2014 58 Paper segment - Technology and market leader in paper wet-end chemistry RAW MATERIALS Electricity Sodium chloride (salt) Crude tall oil Cationic monomer Acrylonitrile Acrylic acid Olefins Fatty acids Maleic anhydride Sulfur INTERMEDIATES Tall oil rosin AKD Wax Isomerized olefins Acrylamide PRODUCTS Sodium chlorate Hydrogen peroxide Polymers Defoamers Coagulants Biocides Sizing Strength Additives Surface additives Colorants Sulfuric acid APPLICATIONS Pulping Bleaching Retention Wet-end process control WQQM Sizing Strength Surface treatment Coloring CUSTOMER IDUSTRIES Pulp Packaging and board Printing and writing Tissue CUSTOMERS All the major global paper and pulp producers Value chain part covered by Kemira Kemira Q3 Investor Presentation October 22, 2014 59 Oil & Mining segment - Strong market growth across all product lines • High oil price spurs demand for identifying new sources • Global growth of shale gas and wet shale • Declining ore assays require improved processing • Increasing environmental pressure which increases demand for waste water treatment Market size, EUR billion (CAGR: 4%) 2.1 1.9 1.7 5.2 4.5 4.0 2.7 3.0 3.5 2013 2016 2020 Polymers Defoamers, biocides and other process chemicals Miscellaneous commodity products Source: Management estimation based on various sources Kemira Q3 Investor Presentation October 22, 2014 60 Oil & Mining segment - Winning market share with competitive combination of innovation chemicals and application knowledge RAW MATERIALS Acrylonitrile Acrylic acid Various monomers Miscellaneous specialty chemicals and commodities INTERMEDIATES Acrylamide PRODUCTS Polymers Dispersants & Antiscalants Biocides Emulsifiers Defoamers Coagulants Formulations APPLICATIONS Friction Reduction Formation & Well Scale Control Asset integrity Microbial Induced Corrosion Enhanced Oil Recovery Drilling muds Concentrate thickening Mineral slurry preservation Mining processes Scale Control CUSTOMERS Pumpers Oil & Gas operators Service companies Mine operators Value chain part covered by Kemira Kemira Q3 Investor Presentation October 22, 2014 61 Municipal & Industrial - Commodity product lines expected to grow, but slightly slower than the market Polymers: Increasing sludge dewatering needs Coagulants: Determined by raw water consumption and waste water discharge rate – stable in mature markets Municipal & Industrial relevant market, EUR billion 1.9 1.6% 1.6 1.8 2.6 3.0 3.4 3.7% 2013 2016 2020 CAGR Polymers (EMEA, APAC) Coagulants (EMEA, NA) Source: Management estimation based on various sources Kemira Q3 Investor Presentation October 22, 2014 62 Corporate responsibility targets Kemira Corporate responsibility targets Compliance & Ethics: Kemira Compliance program established by 2014 Code of Conduct for Suppliers, Distributors and Agents (CoC-SDA): ≥ 90% of Supplier contracts with signed CoC-SDA as attachment by 2015 Supplier sustainability assessment 45 of core, strategic and critical suppliers covered by supplier sustainability assessment Climate change: Safety: Innovation: Community involvement: Kemira Carbon Index ≤ 80 by 2020 Achieve zero injuries Water management: 95% of Kemira employees covered by the global Performance Management process by 2014 100% of new NPD projects apply the sustainability check in Gate 1 by 2014 Each Kemira site with over 50 employees participates in local community involvement initiatives at least once in period 2013–2015 Baseline analyzed and water efficiency program defined by 2014 Performance management: Leadership development People managers participated in global leadership programs at least once in period 2013–2015, cumulative % 100% of existing NPD projects apply the sustainability check in Gates 2–4 by 2014 Employee engagement: Employee engagement index at or above the external industry norm by 2015 Kemira Q3 Investor Presentation October 22, 2014 64 Kemira Corporate responsibility performance Q3 2014 (1/3) Responsibility focus areas KPI’s and KPI target values Responsible business practices Kemira Compliance program • Responsible supply chain Code of Conduct for Suppliers, Distributors and Agents Supplier sustainability assessment Status Q3 2014 • CoC training has been transferred into MyKem Learning system. • The creation of new e-learning modules Kemira Compliance program established by the (Competition law, Inside information and Antiend of 2014 bribery) has been finalized by the supplier. • Transfer to MyKem is in process, roll out will happen during Q4. Supplier contracts with signed CoC-SDA as attachment, 90% by the end of 2015 • 89% Number of core, strategic and critical suppliers covered by supplier sustainability assessment, 45 by the end of 2014 • A sustainability assessment program supported by a third party assessing company (Ecovadis) has been started . YTD 14 suppliers assessed, 40 suppliers in progress Kemira Q3 Investor Presentation October 22, 2014 65 Kemira Corporate responsibility performance Q3 2014 (2/3) Responsibility focus areas KPI’s and KPI target values Responsibility for employees Performance management Leadership development Employee engagement Status Q3 2014 • 100% of employees are now covered by the global Performance Management process Kemira employees covered by the global Performance Management process, > 95% by the • 95 % of all employees have held and documented 2014 PDD as part of the end of 2014 Performance Management process • 11% cumulative in 2014 People managers participated in global leadership • Launch of new mid-level innovation leadership program and expansion of the Lite Leadership programs at least once in period 2013–2015, cumulative %, > 95% by the end of 2015 inventory (level 4) have been postponed to 2015 due to cost reasons Employee Engagement Index, Index % ≥ external • Voices survey follow-up on-going. 97 % of industry norm by end of 2015 managers have documented their action plans by August. Preparations for the second Pulse survey Participation rate in Voices@Kemira, 75–85% by has started (to be implemented Oct. 27-Nov.4) the end of 2015 Number of Total Recordable Injuries (TRI) (per Occupational health and safety million hours, Kemira + contractor, 1 year rolling average), Achieve zero injuries • 8,2 Kemira Q3 Investor Presentation October 22, 2014 66 Kemira Corporate responsibility performance Q3 2014 (3/3) Responsibility focus areas Responsible manufacturing KPI’s and KPI target values Status Q3 2014 • Internal water risk assessment project is conducted. Six sites were selected for a more detailed analysis Baseline analyzed and water efficiency program Water efficiency due to local water scarcity situation and water usage defined by the end of 2014 at sites ( Tarrgagona, Ellesmer Port, Eastover, Yangzhou, Botlek and Rheinberg) • Kemira carbon index reported on annual basis. • Key activities Kemira Carbon Index performance • Scope 1: Manufacturing process efficiency Climate change improvement identified as the most potential Index ≤ 80 by the end of 2020 (baseline year source of emission reduction 2012 = 100) • Energy Efficiency Enhancement program will continue by Projects & Manufacturing Technology Sustainable products and solutions New NPD projects apply the sustainability check • 100% (13/13) Sustainability aspects in New in Gate 1, 100% by the end of 2014 Product Development (NPD) Existing NPD projects apply the sustainability process • 100% (33/33) check in Gates 2–4, 100% by the end of 2014 Responsibility towards the communities where we operate Kemira sites with over 50 employees • 88%of the relevant sites have participated in Participation in local community participated in local community involvement activities 2013 – Q3 2014 involvement activities initiatives at least once in period 2013–2015, 100% by the end of 2015 Kemira Q3 Investor Presentation October 22, 2014 67 Kemira shareholder structure Kemira’s largest shareholders (September 30, 2014) Shareholders % of shares Oras Invest Oy 18.2% Solidium Oy 16.7% Varma Mutual Pension Insurance Company 5.3% Ilmarinen Mutual Pension Insurance Company 3.3% Kemira Oyj 2.1% Free float 54.4% Foreign shareholders share of free float 39% Households share of free float 29% Other share of free float 32% Kemira Q3 Investor Presentation October 22, 2014 69 Shareholder Structure Top 25 Investor Comparison, 2013 vs 2010* 25 top investors by investment style, 2010 7% 2% 25 top investors by investment style, 2013 8% Yield 9% Yield 25% Index 17% 51% 22% Value Sovereign wealth value GARP Very low turnover 8% 17% 39% 36% Index Value 42% High turnover * Based on shareholder ID by Euroclear as of March 2010 and September 2013 Agressive growth Sovereign wealth value 3% 9% Low turnover Medium turnover 16% Very low 33% 55% Low Medium High Kemira Q3 Investor Presentation October 22, 2014 70 Shareholder structure Geographical Distribution of Free-Float (%) Unidentified Rest of Europe 6% 3% Norway 3% Geographical Distribution of Foreign Shares Identified (%) Rest of the world 1% Sweden 4% France 9% Rest of Europe 8% France 24% Norway 7% Germany 5% Finland 57% USA 8% Germany 15% USA 23% UK 7% Sweden 1% UK 18% Kemira Q3 Investor Presentation October 22, 2014 71
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