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IMPLEMENTING GINESYS TO
BUILD SCALE ON RETAIL
at
VMART
COMPANY
: V MART
SOLUTIONS : GINESYS SCM
PRODUCT
: POS, RETAIL &
MANUFACTURING
VERTICAL
V
: FMCG
Mart is a multi-branded family store that works on the "Value for money" retail
concept thus providing the masses with the best quality at cheaper price. V mart is in
operations since 2004 and operates 70 stores in 25 cities across the country with
larger part in the North and West India. It operates a chain of mid-size hypermarket value
retail stores ranging from 6000-12000 sq ft. Its specific focus is on Tier II/ III cities. It covers
250,000 sq. ft. retail space. It plans to open stores ranging from 8,000-12,000 sq. ft. The
company recently launched V Galz stores, a fashion studio for ladies garments and
accessories. V Galz aims to cater to fashion conscious new generation by offering them
western wear at affordable prices. Their strength in design has been recognized repeatedly
with D'damas designers having won a number of design awards.V Mart Retail caters to the
middle and lower-middle segments of the society.
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“Maintaining high standards in quality and design, V Mart stores have come to offer fine fashion
garments at down-to-earth prices and have emerged as the destination of choice for bargainhunters and the fashionable alike.”
Mr Lalit Agarwal, the MD of V-Mart Retail Ltd.
believes that GINESYS is the best solution
provider when it comes to organized Retail
Industry. He feels that GINESYS has been the
significantly helpful in making the growth possible
for their retail business, providing end-to-end
solutions right from the scratch level. Today VMart has stretched across length and breadth of
the country with 52 stores running successfully
with efficient networking that is made possible by
GINESYS.
“GINESYS fulfills the entire business
requirements at my fingertips: right from
sourcing requirements, making payments to
vendors, understanding of the requirements in
supply chain, maintaining the customer
database, and last but not the least managing the
accounts by using the complete ERP Solution.”
KEY CHALLENGE
As it was a newly opened store and they have selected GINESYS as for running the show, the
major challenge was the successful implementation of GINESYS. We have decided to implement
in phase. The first phase involved blueprinting existing processes and mapping them to the
desired state. In this phase, the entire project team worked on current processes within the
structure of the organization, analyzed and drafted them. This blueprint was later used in the
formation of new states of the solution. In the next phase we have mapped the process with
GINESYS by doing some BPR(Business process reengineering) and started the piloting. After a
successful parallel run we made the project live. Now it is almost five years the successfully
running live in 28 Stores all over the country.
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FIXING SEAMLESS SOLUTION
Store operations have never been as important to retailers as they are now. Successful retailers
are those who know that the battle for customers is only won at the frontline, which in the case of a
retail chain is at its stores. V mart was having a plan of opening stores in the metros and there was
an urgent need for a reliable enterprise wide application to help run its business effectively. The
company was looking for a solution that would bring all of its businesses and processes together.
After a comprehensive evaluation of different options and software companies, the management
at V Mart decided to go in for GINESYS. Right form inception now the total V Mart business
operation is on GINESYS.
ROI to V mart

Inculcate Process Excellence

Huge Cost Savings by successful implementation of GINESYS

Emerged as High quality & cost effective solution as strategic direction for V Mart

Better control on Sales and stock

Consolidated Branch information at TIPs
ROI to Ginni Systems
As a result of the successful implementation, from a solution provider GSL became the IT
Partner of V Mart. Now management of V-Mart has decided to implement GINESYS in its
upcoming 50 stores.
Upcoming projects at V Mart
After the successful implementation of GINESYS for its retail business, Vmart plans to go
ahead with IT projects like Merchandise Assorted
planning and CRP (Centralized Replenishment Planning).
GSL is now developing a tool for calculating OTB (Open to buy) for apparel section based on
sales trend and sales forecasting and min-max level .We are also considering the Industry
standard while designing the tool. With this tool V Mart will able to do the planning well in
advance.
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