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Annual Report
October 2013 | October 2014
IPA
| Annual Report October 2013 — October 2014
Contents
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Foreword
Disruptive & Destructive Innovation in Bookselling
About IPA
The IPA Executive Committee 2013/14
List of IPA Members
IPA Activities, 2013-2014
Global Publishing Monitor 2014
30th IPA Congress in Bangkok
Copyright Committes
Freedom to Publish Committee
Educational Publishers Forum
Literacy & Book Industry Policy Committee
International Publishing Standards & Membership ­Committees
IPA and other international NGOs
IPA Communications
The IPA Secretariat
IPA Meetings: 2014 Frankfurt Book Fair
The International Publishers Association (IPA) is
an international industry federation representing
all aspects of book and journal publishing.
Established in 1896, our mission is to promote
and protect publishing and to raise awareness
2
for publishing as a force for economic, cultural
and political development. Around the world, IPA
actively fights against censorship and promotes
copyright, literacy and freedom to publish. IPA is an
industry association with a human rights mandate.
|
Annual Report October 2013 — October 2014 IPA
Foreword
Dear Colleagues,
It is hard to believe that my time as IPA
­President is already nearing its end. It has been
an honour to serve you over these past four
years as we worked to advance the interests
of publishers worldwide, to promote copyright
and literacy, and to fight censorship and
defend the freedom to publish.
This is a time of tremendous transformation for
our industry. Advancements in technology have
drastically altered the playing field for all members
of the publishing ecosystem. The pace, breadth and
complexity of the changes we’re seeing are significant,
challenging, and most importantly exciting. Digital
migration has been the trend of the decade, but
it has accelerated over this past year. Issues like
the Amazon dispute over e-book prices, the HathiTrust
v. Authors Guild copyright case, and the increasing
number of OA initiatives around the world are posing
new questions for publishers in the digital age.
During this time of immense change, our role as
publishers remains ever important, but increasingly
difficult to understand. It is therefore our responsibility
to communicate the value of publishers to society.
These changes make it incumbent upon us to adapt,
not only as publishers, but also as the IPA. On this
front, we are developing a new website that creates
a fresh visual identity to bring the IPA into the digital
age. We are also undertaking a project to redesign our
logo to better express our close ties with the digital
world. This year, we conducted our first membership
survey, allowing us to gain a deeper understanding
of how we can best address the issues that matter
to our members. At the heart of all of these changes
is a push to communicate the value of publishing,
within IPA, to the greater publishing industry, and
to the general public.
We are also continuing our efforts to promote
copyright, literacy, and freedom to publish around
the world. At the London Book Fair in April 2014,
we awarded the IPA Freedom to Publish Prize
to Belarusian publisher Ihar Lohvinau. Mr Lohvinau
has worked tirelessly to promote works of literature,
history, politics and art in Belarusian, a language which
is today demonized as the language of dissidents and
opponents by the Lukashenko regime. In an act of
political censorship, his publishing licence was revoked
in October 2013. The IPA will continue to fight for the
freedom to publish to support courageous publishers
like Mr Lohvinau.
I hope you’re all looking forward to the 30th IPA
Congress in Bangkok as much as I am. The Publishers
Association of Thailand (PUBAT) and IPA are actively
preparing a stimulating and engaging program for the
congress, which will take place on the 24th – 26th of
March, 2015. We hope to see many of you there.
Finally, I’d like to acknowledge the efforts of the many
people that make our work at IPA possible. In this time
of rapid change, I’ve received constant support from
the dedicated colleagues of the IPA Secretariat based
in Geneva, wise members of the Executive Committee
from all corners of the world, our experienced
Committee Chairs, and our diverse member associations. I’d like to thank all of you for the many hours of
tireless work you’ve put into advancing our meaningful
causes. I hope to see many of you in Bangkok, and
I look forward to seeing what the future brings for IPA!
Warm regards,
YOUNGSUK ’Y.S.’ CHI
President
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IPA
| Annual Report October 2013 — October 2014
Disruptive & Destructive
Innovation in Bookselling
In 2014 no other issue has grabbed so many headlines as online bookselling, whether of printed
or digital books. Around the world publishers are adjusting to the habit of their consumers
to buy more and more books via the Internet. At the same time they are adjusting to a new set
of behaviours by their business partners, the online booksellers.
doesn’t care enough about books, treating them like
any other catalogue product as opposed to recog­
nising their crucial cultural value.
Competition authorities in the US and Europe have
been looking closely at online book selling. Parliaments,
such as the French Assemblée Nationale, have sought
to strengthen fixed book price laws to create a level
playing field on the Internet. Brick-and-mortar
booksellers are rethinking their retail experience and
trying to provide the kind of physical services no
computer can replace. This summer even the authors,
who traditionally don’t get involved in their publisher’s
commercial disputes, and are making ample use of
their newly found freedom to self-publish, are weighing
in on the debate around Amazon’s business practices.
Because much of these issues relate to commercial
relationships, IPA can do no more than share information around the globe on how online markets are
developing. But when parliaments and competition
authorities are weighing up their policy options,
publishing industry associations must help policy
makers understand their choices as well as the long
term interests of society.
To be clear, the move from physical bookselling to
online bookselling is disruptive in the best sense of the
word: new markets are created, new customers are
reached, new technology is allowing the value chain
to reinvent itself. A better product is being delivered in
more convenient ways to a more satisfied customer.
Players emerge, adapt or fade away along the way.
But disruption can turn into destruction when the end
product is worse and when it is no longer possible to
create the value customers want. Growing numbers
of publishers, authors and readers are concerned that
Amazon, the dominant marketplace in some countries,
4
Similar problems arise for educational content in the
Open Educational Resource debate. Equal access to
educational content, free at the point of consumption,
is a globally recognized political objective, and
publishers support it. But by supporting policies that in
passing destroy the creativity and innovation that a
competitive educational marketplace brings, society
loses in the end. In education, barely adequate content
should not be good enough, and free content has
proven to inherently trend in that direction.
It is the role of publishers associations to stand up for
our ideal of an open, competitive, online bookselling
environment; where authors can publish themselves
or partner with the publisher best suited to develop
and market them, where consumers have a choice
between different retail channels and even ways of
consuming content, and where publishers can be
assured that the value they add will be compensated
by the consumers who benefit from it.
The book industry is right to be wary of Amazon.
The firm has its own strategy which is not bound to
any third party’s survival and its deep pockets mean
it can maintain low prices to dissuade competition.
But we should also be inspired by Amazon: its
customer focus is legendary, its use of customer
data skilful, its technology innovative, its strategic
approach entrepreneurial.
Policy makers have a responsibility to safeguard a
healthy, competitive, online publishing retail environment. They must step in whenever concentration
leads to dominance and abuse and when publishers
who invest into developing their authors and content
can no longer compete, replaced by those who do
not. Culture, education, and science benefit most
where great books, paper or digital, compete against
each other in open markets: books shouldn’t have to
compete against booksellers.
JENS BAMMEL
Secretary General
|
Annual Report October 2013 — October 2014 IPA
About IPA
The International Publishers Association (IPA) is a federation of national, regional
and specialist publishers’ associations. IPA represents publishers worldwide, promoting
and defending p
­ ublishing as an independent industry based on freedom of expression
and the protection of intellectual property. IPA’s membership comprises 55 full and associate
members, representing 50 countries.
Founded in Paris in 1896, IPA’s initial aim was to ensure
that countries throughout the world showed respect
for copyright and properly implemented the 1886
Berne Convention for the protection of literary and
artistic works. In 2014, the promotion and defence
of copyright remains one of IPA’s highest priorities.
In Geneva, IPA has observer status at the World
Intellectual Property Organization, representing the
publishing industry in discussions on copyright and
monitoring threats to the intellectual property system.
When national copyright reform is undertaken,
IPA provides legal advice and lobbying services for
member associations. IPA fights piracy by coordinating
international enforcement efforts, notably through
its Anti-Piracy Working Group.
A key mission for IPA is the promotion and defence
of freedom to publish, a fundamental aspect of the
human right to freedom of expression. IPA monitors
cases of violations of freedom of expression and
freedom to publish worldwide, supporting authors
and publishers who face prosecution or persecution.
IPA submits reports on publishers’ human rights to the
United Nations Human Rights Council. Since 2005,
IPA’s Freedom to Publish Prize has recognized
exceptional examples of publishing courage.
IPA actively promotes the development of literacy
and reading initiatives. IPA initiated World Book
and Copyright Day (April 23rd) as well as the World
Book Capital programme organised by UNESCO.
IPA is a founding partner of the Accessible Books
Consortium, coordinated by WIPO and which aims
to increase the number of books worldwide in
accessible formats – such as braille, audio and large
print – and to make them available to people who are
blind, have low vision or are otherwise print disabled.
Public policy is a key driver of publishing industry
change and growth. IPA lobbies for the development
of sustainable publishing sectors, particularly in
emerging economies, and raises awareness for
publishing as an essential force for economic,
cultural and political progress. IPA is an accredited
non-governmental organisation (NGO) enjoying
consultative relations with the United Nations.
­ s an industry association, IPA has always been a
A
forum for publishers to network, exchange views and
conduct business, eg through events such as the IPA
Congress and through IPA’s Educational Publishers
Forum, which brings together primary and secondary
education publishers. IPA also promotes the development of global publishing industry standards. It has
permanent observer status on the International ISBN
Agency Board and is a charter member of EDItEUR.
IPA is administered by a General Assembly; the
Executive Committee; the President, and Vice-Presidents; a Treasurer; and the Geneva-based Secretariat.
The General Assembly is IPA’s governing body,
meeting annually at the Frankfurt Book Fair. It consists
of Delegates from IPA’s Regular Members who are
appointed for a term of three years. IPA Associate
and Affiliate Members may send non-voting observers
to meetings of the General Assembly. The General
Assembly defines the general strategy of the Asso­
ciation and elects the Directors serving on the
Executive Committee, as well as other unpaid Officers.
The Executive Committee is the governing board of
our association and manages its activities in between
meetings of the General Assembly. The Executive
Committee is convened by the President at least twice
a year. It is composed of the President, and Directors
appointed by the General Assembly. The Statutes
ensure that at least two thirds of the Executive
Committee Directors are practising publishers,
and that all geographic regions are represented.
The President of the Association is the official
representative of the Association. S/he presides at
meetings of the General Assembly and the Executive
Committee and is accountable to them. Any Delegate
to the General Assembly can stand for the office
of President provided s/he is the appointed delegate
of a Regular Member, and a practising publisher.
IPA’s current President is Youngsuk ‘Y.S.’ Chi (Elsevier,
USA). The President is elected by the General Assembly for a period of two years. The General Assembly
elects one Vice-President to succeed the current
President at the end of his term. For more details,
please consult the IPA Statutes.
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IPA
| Annual Report October 2013 — October 2014
About IPA (cont)
The Secretary General is appointed by the Executive
Committee. He is responsible for the administration
of the association, and directs the Secretariat.
In accordance with the instructions given by the
President and/or the Executive Committee, the
Secretary General acts as IPA’s spokesperson at
meetings and in dealings with external organisations.
He organises and undertakes the representational
and liaison activities necessary for securing support
for, and the implementation of, IPA’s policies and
the achievement and recognition of its objects.
IPA’s current Secretary General, Jens Bammel, joined
IPA in 2003 (for more information, see page 34).
Several Working Committees shape and steer the key
policy issues of IPA. Current working committees
include the Copyright Committee, the Freedom
to Publish Committee, the Literacy & Book Industry
Policy Committee, the Membership Committee,
the Programming Committee for the IPA’s Bangkok
Congress and the Educational Publishers Forum.
IPA is an accredited non-governmental organisation
(NGO) enjoying consultative relations with the United
Nations. IPA and industry partners work together
through a number of steering groups. IPA is also
represented, at times in an observer capacity,
on the boards of various sister organisations.
About the President
YOUNGSUK ‘YS’ CHI was elected
President of the International Publishers
Association (IPA) in October 2010 and
re-elected for a second two-year term
in 2012.
Chi is an internationally recognised leader
in the mediatech industry. As Chairman
of Elsevier, he works directly with governments, Elsevier customers and in industry
associations worldwide, leading the
development of information solutions
that are transforming the STM industry.
In his primary role as Director of Corporate
Affairs for Reed Elsevier, he oversees
government affairs, corporate communications, corporate responsibility and Asia
strategy for Elsevier’s parent company.
Educated at Princeton University and
Columbia University, Chi began his career
at American Express and then Ingram Micro.
In 1996, he joined Ingram Book Group,
where he co-founded Lightning Source,
the first provider of print-on-demand
and e-book delivery services in the book
industry. After serving as President of
Random House and Chairman of Random
House Asia, Chi joined Elsevier in 2005.
He has served on numerous boards,
and currently serves on the Executive
Committees of the Association of American
Publishers and the International Association
of Scientific, Technical & Medical Publishers.
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|
Annual Report October 2013 — October 2014 IPA
The IPA Executive
Committee 2013/14
Name
Publishing House
Country
CHI, Youngsuk (YS)
Elsevier
President (USA)
BONNIER Eva
Albert Bonnier Förlag
Sweden
CABANELLAS, Ana María
Heliasta
Argentina
CAVALLERO Riccardo
Mondadori
Italy
CHARKIN, Richard
Bloomsbury
UK
CREMISI, Teresa
Flammarion
France
EL MOALLEM, Ibrahim
Dar El Shorouk
Egypt
FERNÁNDEZ, Daniel
Edhasa
Spain
GHOSH, Asoke
PHI Learning Pvt. Ltd
India
JITTIDECHARAK, Trasvin
Silkworm Books
Thailand
KAUFMANN Joachim
Carlsen
Germany
KOLMAN, Michiel
Elsevier
Netherlands
MURRAY, Brian
HarperCollins
USA
PANSA, Karine
Girassol Brasil Edições
Brazil
SETZER, Hugo
Manual Moderno
Mexico
YAMAMOTO, Norio
Chuo-Keizaisha
Japan
STOCKER, Werner
Dike
Treasurer (Switzerland)
Non-voting Observers (Associate Member Representatives)
Name
Publishing House/Association Office
Association
SHALABY, Assem
Egyptian Publishers Association
APA (Arab Region)
GIVLER, Peter
President
IFSP (Scholarly Publishers)
DUTILLEUL, Pierre
Editis / President
FEP (Europe)
MARKS, Jayne
Wolters Kluwer Health
STM (Scientific, Technical
and Medical Publishers)
FAINGOLA, Boris
Cámara Uruguaya del Libro
GIE (Americas)
KOLAWOLE, Samuel
Nigerian Publishers Association
APNET (Africa)
Chairs of the IPA Working Committees
Committee
Name
Affiliation
Copyright
GIVLER, Peter
IFSP and AAUP
Educational Publishers Forum
DISKEY, Jay
Association of American Publishers
Freedom to Publish
WALLIN, Ola
Ersatz + Coltso (Sweden)
Literacy & Book Industry Policy
GÓMEZ, José Manuel
Ediciones Anaya (Spain)
Membership
GIVLER, Peter
IFSP and AAUP (USA)
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IPA
| Annual Report October 2013 — October 2014
List of Members
Regular Members
ARGENTINA
Cámara Argentina del Libro
www.editores.org.ar
AUSTRALIA
Australian Publishers Association Ltd
www.publishers.asn.au
BELGIUM (1)
Association des Editeurs Belges
www.adeb.be
BELGIUM (2)
Flemish Publishers Association Het Huis van het Boek
www.boek.be
BOSNIA AND HERZEGOVINA
Association of Publishers and Booksellers of Bosnia
Herzegovina
BRAZIL (1)
Sindicato Nacional dos Editores de Livros
www.snel.org.br
BRAZIL (2)
Cámara Brasileira do Livro
www.cbl.org.br
CANADA (1)
Association Nationale des Editeurs de Livres
www.anel.qc.ca
CANADA (2)
Association of Canadian Publishers
www.publishers.ca
CANADA (3)
Canadian Publishers’ Council
www.pubcouncil.ca
COLOMBIA
Cámara Colombiana del Libro
www.camlibro.com.co
DENMARK
Forlæggerforeningen
www.danishpublishers.dk
EGYPT
Egyptian Publishers Association
www.egyptianpublishers.org
FINLAND
Finnish Book Publishers Association
www.publishers.fi
FRANCE
Syndicat National de l’Edition
www.sne.fr
GEORGIA
Georgian Publishers and Booksellers Association
www.gpba.en
GERMANY
Börsenverein des Deutschen Buchhandels
www.boersenverein.de
GREECE
Hellenic Federation of Publishers and Booksellers
www.poev.gr
HUNGARY
Hungarian Publishers and Booksellers Association
www.mkke.hu
ICELAND
Icelandic Publishers Association
www.bokautgafa.is
INDIA
Federation of Indian Publishers
www.fipindia.org
INDONESIA
Ikatan Penerbit Indonesia
www.ikapi.org
IRELAND
Irish Book Publishers’ Association
www.publishingireland.com
ISRAEL
Book Publishers Association of Israel
www.tbpai.co.il/
ITALY
Associazione Italiana Editori
www.aie.it
JAPAN
Japan Book Publishers Association
www.jbpa.or.jp
KENYA
Kenya Publishers Association
www.kenyapublishers.org
KOREA
Korean Publishers Association
www.kpa21.or.kr
LEBANON
Syndicate of Publishers Union of Lebanon
www.publishersunionlb.com
MEXICO
Cámara Nacional de la Industria Editorial
www.caniem.com
NETHERLANDS
Nederlands Uitgeversverbond
www.uitgeversverbond.nl
NEW ZEALAND
Publishers Association of New Zealand
publishers.org.nz
NIGERIA
Nigerian Publishers Association
www.nigerianpublishers.org
NORWAY
Norske Forleggerforening
www.forleggerforeningen.no
PHILIPPINES
Philippine Educational Publishers’ Association
PORTUGAL
Associaçáo Portuguesa de Editores e Livreiros
www.apel.pt
RUSSIA
Russian Publishers Association
www.aski.ru
SERBIA
Publishers and Booksellers Association of Serbia
www.izdavaci.rs
SOUTH AFRICA
Publishers Association of South Africa
www.publishsa.co.za
SPAIN
Federación de Gremios de Editores de España
www.federacioneditores.org
8
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Annual Report October 2013 — October 2014 IPA
Regular Members
SRI LANKA
Sri Lanka Book Publishers Association
www.slbpa.com
SWEDEN
Svenska Förläggareföreningen
www.forlaggare.se
SWITZERLAND (1)
Association Suisse des Diffuseurs, Editeurs et Libraires www.asdel.ch
SWITZERLAND (2)
Schweizerischer Buchhändler und Verleger-Verband
www.swissbooks.ch
THAILAND
Publishers & Booksellers Association of Thailand
www.pubat.or.th
TURKEY
Turkish Publishers Association
www.turkyaybir.org.tr
UKRAINE
Ukrainian Publishers & Booksellers Association
uabooks.info
UNITED ARAB EMIRATES
Emirates Publishers Association
www.epa.org.ae
UNITED KINGDOM
Publishers Association
www.publishers.org.uk
UNITED STATES OF AMERICA
Association of American Publishers
www.publishers.org
VENEZUELA
Cámara Venezolana del Libro
www.cavelibro.org
ARMENIA
National Publishers Association of Armenia
www.bookpublishers.am
SAUDI ARABIA
Saudi Publishers Association
www.saudipublishers.com/
SLOVENIA
Association of Slovenian Publishers
www.gzs.si
TUNISIA
Tunisian Publishers Association
Affiliate Members
Associate Members
APNET
African Publishers Network
www.african-publishers.net
APA
Arab Publishers Association
www.arabpa.org
FEP/FEE
Federation of European Publishers / Fédération des
Editeurs Européens
www.fep-fee.eu
GIE
Grupo Ibero-Americano de Editores
IFSP
International Federation of Scholarly Publishers
www.scholarly-publishing.org
STM
International Association of Scientific, Technical and
Medical Publishers
www.stm-assoc.org
New members welcomed in 2013-14
At its last meeting, the IPA General Assembly voted to accept
the Tunisian Publishers Association as affiliate member.
9
IPA
| Annual Report October 2013 — October 2014
IPA Activities, 2013-2014
Copyright
In November 2013, IPA participated in and jointly
funded a conference in Lima, Peru entitled “Enhancing
the Culture of Reading and Books in the Digital Age:
Copyright as a means to foster creativity and access”.
IPA President YS Chi and Executive Committee
member Ana Maria Cabanellas spoke about the
importance of balanced copyright and on enhancing
access to works. IPA’s Policy Director José Borghino
discussed the TIGAR project as a model for collab­
oration between publishers, libraries and the visually
impaired.
On 2nd December, Executive Committee members
Ana María Cabanellas and Hugo Setzer and IPA Policy
Director José Borghino attended the latest meeting
of the Grupo Iberoamericano de Editores (GIE) , during
the Guadalajara International Book Fair. The meeting
discussed the digital migration of books, GST/VAT on
books, the WIPO Marrakech Treaty for the visually
impaired and a number of country-specific issues.
Throughout the year, IPA’s Anti-Piracy Working Group
has organised physical meetings (eg at the Frankfurt
and London Book Fairs) and teleconferences to discuss
emerging piracy concerns. The Group has been
involved in coordinating legal action in Germany, Spain,
USA and Israel. In January, IPA Policy Director José
Borghino set up a new group monitoring copyright in
Brazil, which holds monthly teleconferences.
In April 2014, the IPA along with the International
Association of Scientific, Technical and Medical
Publishers (STM), International Federation of Reproduction Rights Organisations (IFRRO) and former U.S.
Register of Copyrights Marybeth Peters submitted an
‘amicus curiae’ brief to the United States Court of
Appeals, in connection with the ongoing copyright
dispute between the Authors Guild and Google.
The amicus brief argued that a previous ruling that
Google’s activities in developing its Google Book
Search database were permissable under “fair use”
contradicted international copyright obligations
arising from the Berne Convention, the WTO Trips
Agreement and the WIPO Copyright Treaty and that
Google was failing to comply with the “three step
test” whereby exceptions to copyright must be
limited to (1) certain special cases (2) that do not
conflict with the normal exploitation of works and (3)
do not unreasonably prejudice the legitimate
interests of copyright owners.
10
IPACC (the International Publishers Association
Copyright Coordination Committee) met several times
during the year. Bringing together representatives from
IPA the International Association of Scientific, ­Technical
and Medical Publishers (STM), the European Publishers
Council (EPC), the Federation of European Publishers
(FEP) and the European Magazine Media Association
(EMMA), IPACC aims for a coordinated response to
emerging copyright challenges.
In September 2014, IPA made a submission to Farida
Shaheed, Special Rapporteur in the field of cultural
rights at the Office of the United Nations High
Commissioner for Human Rights (OHCHR), as part of
a consultation on the impact of intellectual property
regimes on the enjoyment of right to science and
culture. The submission stressed that human rights
and intellectual property rights are not only compatible, but also mutually supportive and interdependent.
IPA plans to participate actively in the debate ahead
on this issue, making the point that copyright is based
on human rights and justice and that it promotes
both access and prosperity.
Freedom to Publish
The IPA Freedom to Publish Prize was a major focus
throughout the year, with IPA’s Freedom to Publish
Chair Ola Wallin and Policy Director José Borghino
devoting considerable effort to raising awareness of the
award and to generating nominations from around the
world. A formal call for nominations went out on 6th
November 2013, and José met with a number of NGOs
involved in freedom of expression (PEN International,
Index on Censorship, Reporters Sans Frontières,
International Federation of Journalists, PEN UK, Article
19) to solicit their support in gathering nominations.
On April 8th, the Prize winner was announced as Ihar
Lohvinau, a publisher from Belarus. The Prize was
accepted on Mr Lohvinau’s behalf by his daughter
Alexandra, during the London Book Fair’s International
Publishing Industry Excellence Awards. In June,
Mr Lohvinau was honoured at a special ceremony in
Vilnius, organised by the Federation of European
Publishers with the participation of Šarūnas Birutis,
Lithuanian Minister of Culture and IPA Vice-President
Richard Charkin.
In Geneva, IPA Policy Director José Borghino attended
the Universal Periodic Reviews organized by the UN
Human Rights Council, which critically assess states’
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Annual Report October 2013 — October 2014 IPA
National People’s Congress Education, Science,
Culture and Public Health Committee Director, where
they discussed the possibility of Beijing International
Book Fair becoming an IPA member.
YS made several visits to the Middle East and North
Africa, giving the opening speech at the Sharjah
International Book Fair in November and meeting
Tunisia’s Minister of Culture in March. He spoke at a
large number of events worldwide, including the PA
UK International Conference, the IPA’s What Works
event and the Publishers Association of New Zealand’s
International Conference.
The award of the 2014 IPA Freedom to Publish Prize.
It was accepted on his behalf by his daughter and
co-worker, Alexandra Logvinova, during the London
Book Fair. (Image courtesy of Roger Tagholm)
efforts to improve the human rights situations in their
countries and to fulfil their human rights obligations.
Concerned about government censorship in Turkey,
Ola Wallin made a statement during the IFRRO World
Congress in Istanbul condemning the harassment
of publishers, translators, writers and journalists and
calling for urgent legislative and judicial reform. With
the Turkish Publishers Association, IPA organized a
press conference in Istanbul on 30th October, drawing
attention to the upcoming trials of publisher Irfan
Sanci, translator Ismail Yerguz and writer Deniz
Zarakolu. Ola subsequently attended the trial of Irfan
Sanci and Ismail Yerguz on 17th December.
José Borghino, in consultation with the European
Federation of Journalists, PEN International, the
Turkish Publishers Association, PEN Turkey and the
Journalists Union of Turkey set up the International
Committee of Media Freedom in Turkey to monitor
attacks on freedom to publish and freedom of
expression in Turkey, to publicise these attacks and
to intervene where appropriate.
IPA President’s activity
IPA President Youngsuk ‘YS’ Chi has been travelling
around the world, promoting and defending the
publishing industry. A focus has been on China: in
November, he gave a lecture at the Chinese Academy
of Sciences Library Meeting about the future of
publishing, returning in March for a meeting with the
IPA and WIPO
IPA Secretary General Jens Bammel organized a WIPO
VIP Stakeholder meeting in Geneva on 19th November.
He and IPA Policy Director José Borghino participated
at the 26th, 27th and 28th meetings of WIPO’s
Standing Committee on Copyright and Related Rights
(SCCR), which took place in December, April and June.
At the June meeting, IPA’s Communications Director
Dougal Thomson moderated an event on e-lending
initiatives which coincided with the release of an IPA
Special Report on the topic.
Also in June, the IPA, along with the World Blind
Union, International Authors Forum and other
stakeholders, launched the Accessible Books Consortium (ABC) to increase the number of e-books and
digital publications available in braille, audio and large
print. The project is being hosted by WIPO, its board
chaired by WIPO Director General, Francis Gurry.
Currently, less than 10% of all published books can be
read by blind or low vision people, for whom the lack
of books is a very real barrier to getting an education
and leading an independent, productive life. In August
2014, Elsevier became the first publisher to sign the
ABC Charter for Accessible Publishing, which commits
publishers to eight measures designed to make books
accessible to all.
IPA Secretary General Jens Bammel coordinated a
special meeting which took place on July 3rd in
Geneva with WIPO Director General Francis Gurry and
a number of WIPO Ambassadors, and which was
attended by IPA President YS Chi and education
publishers from Germany (Frank Thalhofer), UK
(Richard Charkin), Brazil (Daniela Manole), Egypt
(Ibrahim El Moallem), and South Africa (Brian
11
IPA
| Annual Report October 2013 — October 2014
IPA Activities, 2013-2014 (cont)
Wafawarowa).The meeting was designed to inform
WIPO about the climate for educational publishing,
revealing what publishers do and the factors which
support quality content, and illustrating how society
benefits from publishers’ investments and innovations.
IPA made the case that capacity building was more
important than international treaties in order to
improve access for competitive and open markets,
Publishing standards development
In July 2014, the IPA appointed Mark Bide as its special
adviser on digital publishing, standards and accessibility
strategy. The appointment will strengthen IPA’s
know-how in the area of standards, metadata and
infrastructure development and enable IPA to provide
leadership and strategic advice to members. A longtime expert in the application of technology to the
management of intellectual property on the Internet,
Mark Bide is Chairman of the Publishers Licensing
Society, Until March 2014 he was the Executive Director
of EDItEUR, the global trade standards organisation for
the book and journal supply chains.
In January, the IPA announced its support for the
THEMA scheme, a new international subject category
standard for books and e-books. A number of IPA
members are now actively collaborating on Thema, as
publishers become more aware of the power of
metadata to improve merchandising, sales and market
intelligence.
12
Visits and meetings
In February, IPA Secretary General Jens Bammel visited
Jamaica, giving a speech on Publishing, IP and Digital
Migration at a WIPO conference in Kingston and
meeting local publishers.
In March, IPA Executive Committee member Trasvin
Jittidecharak and Secretary General Jens Bammel
visited Saudi Arabia, attending the Riyadh Book Fair
and meeting with the Saudi Publishers Association.
In May, Jens Bammel met the International Federation
of Library Associations and Institutions (IFLA) to discuss
issues affecting both parties: library e-lending, text and
data mining and remote access to collections. He also
met UNESCO in Paris, discussing the future for the
World Book Capital programme.
In July, José Borghino visited IPA’s Indonesian
member, IKAPI, to advise on government relations,
strategic planning, translation grants and the country’s
Guest of Honour status at the 2015 Frankfurt Book
Fair. The same month, José visited IPA’s Australian
member, APA to advise on the implications of WIPO’s
Marrakesh Treaty and to discuss an IPA submission to
Australian government copyright consultations.
In August, EPF member Catherine Lucet spoke at IFLA’s
World Library and Information Congress in Lyon,
presenting the publisher’s perspective.
|
Annual Report October 2013 — October 2014 IPA
Report for the
International Publishers Association
Global Publishing Monitor 2014
Rüdiger Wischenbart, Jennifer Krenn
Introduction: Scope, ambition and methodology of this report
The Global Publishing Monitor aims at mapping
international book publishing markets, by countries,
in order to track and analyze an industry that
is currently undergoing deep structural change.
■ Total market value, at consumers’ (or retail) prices;
■ Total net revenues of publishers;
■ Title production, as the number of new titles
and re-editions.
In order to contextualize those indicators, we also
broke down the number of new titles per million
inhabitants of a country, and looked at its GDP per
capita (PPP), as a reasonable basic economic indicator.
Globalization, digitization, and structural change
within the industry are transforming each of the book
business’ main sectors: trade (or general public
reading), educational publishing and professional
(or Science-Technical-Medical, STM).
Mapping and analyzing these developments involves
confronting several layers of complexities, notably
a lack of standard definitions even for the most generic
parameters, such as what kind of publishing should be
included and which sectors can be excluded (eg
newspapers, magazines, or business and wire services).
Furthermore, even the most basic statistical references
are available for only a very limited number of countries.
This approach allowed us to document for this report
a total of 40 countries, for which we could identify at
least a reasonably reliable value for either the total book
market, or for publishers’ net revenues, preferably based
on 2013 or 2012 earnings, and not older than 2010.
Among the largest markets – with populations of
more than 100 million inhabitants - which we tried to
document for this report, a few are missing, notably
Nigeria, Bangladesh and the Philippines. Here, our
For pragmatic reasons, our research aimed at gathering efforts to find market data have thus far been in vain.
At a later stage, however, we will develop a scheme for
information from reasonably trustworthy sources
reasonable estimates to frame the size of such markets.
(primarily local publishers trade organizations and
For the moment though, we choose to list only those
recognized experts, or media reports quoting such
countries where empirical evidence could be found.
trade statistics), focusing on the following indicators:
The book business, worldwide
Documenting the book business, even with only very
generic parameters, such as total market value at
consumer (or retail) prices, and publishers’ net reve-
Country
Year
nues, at least with some basic statistical indicators, for
40 countries worldwide allows for a complex and
informative snapshot of the worldwide industry.
Net revenue/
Market Value/
Change from
million€
million€
previous year
United States (1)
2013
19563
27400
0%
China (2)
2013
9173
15342
9%
Germany (3)
2013
9536
0%
Japan (4)
2013
5409
-2%
United Kingdom (5)
2013
4662
3875
0%
France (6)
2013
2639
4401
-3%
Italy (7)
2012
3110
-6%
South Korea (8)
2012
2974
2%
13
IPA
| Annual Report October 2013 — October 2014
The book business, worldwide
Country
14
Year
Spain (9)
2013
Brazil (10)
2013
Canada (11)
Net revenue/
Market Value/
Change from
million€
million€
previous year
2708
-10%
1645
2239
8%
2013 (est.)
1496
2100
Turkey
2012
1198
1752
India (12)
2013 (est.)
1680
Russia (13)
2013
1582
Netherlands (14)
2012
1431
Australia (15)
2013 (est.)
1373
Poland (16)
2013
646
Mexico (17)
2012
606
Taiwan (18)
2013
855
Switzerland (19)
2012 (est.)
828
Sweden (20)
2012
214
783
Austria (21)
2013
95
761
Norway (22)
2013
Indonesia (23)
2013
415
Thailand (24)
2010
414
528
Argentina (25)
2013
278
477
South Africa (26)
2010
379
464
Czech Republic (27)
2012
328
Malaysia (28)
2012
263
Colombia (29)
2012
254
7%
Finland (30)
2013
254
-3%
Denmark (31)
2013
243
0%
Singapore (32)
2011
230
New Zealand (33)
2012
73
United Arab Emirates (34)
2011
200
Hungary (35)
2013
149
Ukraine (36)
2011
108
Slovenia (37)
2013
Pakistan (38)
2012
89
Georgia (39)
2011
18
1025
-3%
0%
3%
743
81
0%
-4%
-4%
3%
16%
-4%
ca. 5%
205
100
6%
-7%
|
Annual Report October 2013 — October 2014 IPA
The book business, worldwide
[1] Data from BISG, BookStats 2013
[2] Market value: http://www.gapp.gov.cn/news/1656/223118.shtml; net revenues: http://www.gapp.gov.cn/news/1656/223118.shtml
[3] Börsenverein, Buch und Buchhandel in Zahlen, 2014.
[4] Japanese publishers Association
[5] Compiled from UK PA Statistics Handouts (for “Home physical sales at end consumer prices”, www.publishers.org.uk) and The
Bookseller’s estimate of domestic e-book sales in value (http://www.thebookseller.com/news/digital-growth-relents-big-five.html)
[6] Syndicat national de l’édition
[7] AIE (www.aie.it)
[8] Korean Publishers Association
[9] FGEE, http://www.federacioneditores.org/ and Javier Celaya, www.dosdoce.com
[10] www.PublishNews.br and Carlo Carrenho
[11] Estimate by RWCC, based on data from BookNet Canada, Noah Genner, and earlier Canadian government data
[12] Confederation of Indian Industry on piracy in India, Nielsen Book Scan, and research by Vinutha Mallya, Linespace, www.mapinpub.com
[13] Russian Book Industry Magazine, Olga Ro
[14] Dutch Publishers Association
[15] Estimate based on figures from Australian publishers’ association
[16] Polish Book Institute
[17] Caniem, www.caniem.org/archivos/estadistica/Indicadoresbooklet2012.pdf
[18] Various local sources, compiled by TIBE; Taipeh Book Fair, www.Taipeibookfair.com, Pao Ping
[19] Swiss Publishers Association
[20] Swedish Publishers Association, compiled by Svensk Bokblad, www.sve.se, Tove Leffler
[21] Austrian Publishers and Booksellers Association, HVB, Inge Kralupper
[22] Norwegian Publishers Association
[23] Indonesian Publishers Association
[24] Publishers and Booksellers Association of Thailand
[25] Promage Consultancy, Buenos Aires, Fernando Zambra, www.promage.com.ar
[26] South African Publishers Association, http://www.publishsa.co.za/about-us/industry-statistics; Francis Galloway
[27] Association of Czech Booksellers and Publishers (SČKN)
[28] Malaysian Book Publishers Association
[29] Cerlalc. Growth rate from 2010 to 2012
[30] Finnish Book Publishers Association
[31] Danish Publishers Association
[32] PA Market Report Singapore by Peter Schoppert
[33] PwC report on the New Zealand publishing industry 2014
[34] Report by Rüdiger Wischenbart and Nasser Jarrous, for Emirati Publishers Association, http://www.epa.org.ae/
[35] Hungarian Publishers & Booksellers Association
[36] Only Ukrainian language. Book Platform, http://www.bookplatform.org/
[37] estimates by Miha Kovač
[38] Various local sources, compiled by Ameena Saiyid
[39] Book Platform, http://www.bookplatform.org/
Table 1:
Publishing in (domestic) markets in 40 countries, by total market value and/or publishers’ net revenues,
in m€, multiple sources (mostly national publishers’ associations, if not detailed differently in footnotes).
The percentage of positive, or negative, growth has been calculated from local currencies, to avoid exchange
rate effects.
Looking at these data, a number of observations can
be made. First, it is striking to what extent the size
of book markets relates to affluence rather than
population size of a country.
Second, in many wealthier countries, the book
business has shown mostly negative growth in recent
years, while most emerging economies have seen an
expansion in the book sector, as emerging middle
class populations embrace books and reading for
both educational and entertainment purposes.
obviously include income from exports), and domestic
market turnover show a different distribution than in
most other countries, where the domestic audience
largely defines the industry. Also, growing e-book sales,
notably in US and UK, also produce new patterns, as
e-books facilitate exports, not just to other countries
with a native English speaking population, but also
to all other territories with a readership that embraces
(second language) English reading. These are issues
which will require more scrutiny in future reports,
as those segments foreseeably will expand.
Third, for countries with strong exports (notably the
United Kingdom), net revenues of publishers (which
15
IPA
| Annual Report October 2013 — October 2014
Title production across countries and continents
As the following table illustrates, the production
of titles is distributed very unevenly between countries,
in complex patterns, which indicates that only a few
are in a position to export their books internationally,
thereby taking advantage of globalization (this is
COUNTRY
YEAR
the case notably for the United Kingdom, the United
States of America, Spain and Taiwan). Another group
of countries is mainly built around strong domestic
production, while a third group depends largely
on imports from abroad.
NewTitles +
Change on
New titles
re-editions
prev. Year
per million
GDPpC(PPP)
inhabitants
United States
2013
304912
-2%
959
$53.143
China
2013
444000
7%
325
$11.904
Germany
2013
93600
3%
1156
$43.332
Japan
2013
77910
-1%
613
$36.315
United Kingdom
2013
184000
8%
2875
$36.209
France
2013
66527
2%
1008
$36.907
Italy
2012
61100
-4%
1002
$34.303
Korea
2012
39767
-10%
795
$33.140
Spain
2013
76434
-3%
1626
$32.103
Brazil
2013
21085
1%
104
$15.034
Turkey
2012
42626
-1%
561
$18.975
Russia
2013
101981
-13%
699
$24.120
Australia
2013
28234
34%
1176
$43.550
Poland
2013
13410
10%
353
$23.275
Mexico
2012
23948
-11%
200
$16.463
Taiwan
2013
42118
0%
1831
$41.581
Austria
2013
6811
757
$44.168
Norway
2013
6373
1275
$65.461
Indonesia
2013
30000
119
$9.559
Thailand
2010
14000
215
$14.390
Argentina
2013
26387
614
$18.917
South Africa
2010
3653
68
$12.504
Czech Republic
2012
16600
1%
1509
$27.344
Malaysia
2012
19171
7%
639
$23.298
Colombia
2012
10922
3%
229
$
Finland
2013
3965
13%
793
$38.251
12.371
New Zealand
2012
2394
479
$34.227
Hungary
2013
9202
920
$22.190
Ukraine (1)
2011
21500
500
$8.788
Slovenia
2013
3661
1831
$27.915
-36%
Pakistan
2012
3500
19
$4.699
Vietnam
2009
24589
273
$5.293
Georgia
2011
7736
1547
$7.165
(1) Only Ukrainian language
16
-14%
|
Annual Report October 2013 — October 2014 IPA
Table 2:
Title production: Selected countries, by number of titles per 1 million inhabitants, and GDP per capita, PPP
COUNTRY
YEAR
NewTitles +
Change on
New titles
re-editions
prev. Year
per million
GDPpC(PPP)
inhabitants
United Kingdom
2013
184000
8%
2875
$36.209
Taiwan
2013
42118
0%
1831
$41.581
Slovenia
2013
3661
-36%
1831
$27.915
Spain
2013
76434
-3%
1626
$32.103
Georgia
2011
7736
1547
$7.165
Czech Republic
2012
16600
1%
1509
$27,344
Norway
2013
6373
-14%
1275
$65.461
Australia
2013
28234
34%
1176
$43.550
Germany
2013
93600
3%
1156
$43.332
France
2013
66527
2%
1008
$36.907
Italy
2012
61100
-4%
1002
$34.303
United States
2013
304912
-2%
959
$53.143
Hungary
2013
9202
920
$22.190
Korea
2012
39767
-10%
795
$33.140
Finland
2013
3965
13%
793
$38.251
Austria
2013
6811
757
$44.168
Russia
2013
101981
-13%
699
$24.120
Malaysia
2012
19171
7%
639
$23.298
Argentina
2013
26387
614
$18.917
Japan
2013
77910
-1%
613
$36.315
Turkey
2012
42626
-1%
561
$18.975
Ukraine (1)
2011
21500
500
$8.788
New Zealand
2012
2394
479
$34.227
Poland
2013
13410
10%
353
$23.275
China
2013
444000
7%
325
$11.904
Vietnam
2009
24589
273
$5.293
Colombia
2012
10922
229
$12.371
Thailand
2010
14000
215
$14.390
3%
200
$16.463
119
$9.559
104
$15.034
3653
68
$12.504
3500
19
$4.699
Mexico
2012
23948
Indonesia
2013
30000
Brazil
2013
21085
South Africa
2010
Pakistan
2012
-11%
1%
17
IPA
| Annual Report October 2013 — October 2014
Book exports: Re-invented in the digital age
It is noteworthy how some small countries are particularly focused on fostering local title productions, eg
Slovenia, Norway, or Georgia, while other countries
have a particularly strong vocation for producing more
titles, driven by their export potential (e.g. the United
Kingdom, Spain and more recently the United States).
€ 1’600
Regarding exports, a sales channel that should benefit
from globalization and which had shown significant
overall growth in the past decade (eg for the United
Kingdom, Spain and the United States), there is quite
a different evolution today.
€ 800
€ 1’400
€ 1’200
€ 1’000
€ 600
€ 400
€ 200
Exports from the US are rising – with digital exports
growing by 63% (against only 1.4% for print), while the
UK and Spain have witnessed a slowdown in their
recent exports. While US exports grew by 7.2% in 2012
(against 2011), exports from the UK (-4%) and Spain
(-5%) declined.
m€
m€
m€
United
Kingdom
United
States
(2012)
Spain
(2013)
€–
m€1’5151’014
331
Chart and table 1: Absolute exports
from the 3 leading exporting nations.
Emerging Economies:
The new engines of the global book business
Book publishing is a sector of growth –at least when it
comes to emerging economies. In countries like Brazil,
China, Korea, Mexico or Turkey, books, as both
learning and entertainment, are finding an expanding
audience among the new global middle classes.
25%
20%
15%
10%
5%
0%
-5%
Brazil
(market
value)
2011
China
(market
value)
Korea
(market
value)
14%
México
(Publisher’s
net revenues)
Russia
(market
value)
13%
2012
4%
11%
3%
2013
8%
9%
2%
3%
Chart and table 2: Book markets in emerging economies. Various local sources.
18
Turkey
(market
value)
19%
-2%
-3%
0%
|
Annual Report October 2013 — October 2014 IPA
Russia is currently the one exception among the BRIC
countries which had witnessed strong economic
performances over the past decade. It is true that
many of the other engines, like Brazil or even Korea,
have lost some of their steam, but the upward movement up is broadening, as examples such as Mexico
or Turkey illustrate.
FOCUS: Title production in Latin America
ISBN Registered Titles, 2012-2013
Country
2012**
2013**
Annual variation
2013/2012
Argentina
27.661
27.757
0,3%
Bolivia
1.748
1.200
-31,4%
Brazil
85.360
85.809
0,5%
Chile
5.872
5.961
1,5%
Colombia
14.220
15.811
11,2%
Costa Rica
1.843
1.709
-7,3%
Cuba
3.099
3.199
3,2%
Dominican Republic
1.508
1.385
-8,2%
Ecuador
3.694
3.422
-7,4%
El Salvador
495
627
26,7%
Guatemala
991
1.030
3,9%
Honduras
494
328
-33,6%
Mexico
27.751
29.474
6,2%
Nicaragua
129
328
154,3%
Panama
803
2.783
246,6%
Paraguay
1.169
865
-26,0%
Peru
5.972
6.491
8,7%
Uruguay
1.945
2.216
13,9%
Venezuela
3.635
3.614
-0,6%
Latin America
188.389
194.009
3,0%
Source: El Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC), with information from
ISBN National Agencies.
**: Preliminary numbers
Production of new titles does not in itself measure
the development of a book market. But it is an
indicator of relevant dynamics, and the huge range
between increases and declines in title production
across 19 Latin American countries illustrates how
differently the ecosystem of books, reading, and
domestic versus imported book production is evolving.
19
IPA
| Annual Report October 2013 — October 2014
Book publishing in the context of publishing
and entertainment industries
With an estimated value, at customer prices, of ca.
US$ 151 bn, book publishing is the largest of the
publishing and entertainment industries.
bn$
Publishing (Trade +Edu +STM
Movies and Entertainment
$133
$151
Magazines
Video games
$107
$63
Music
$50
Chart: Publishing and entertainment media, US$, bn, 2012, various sources per sector.
Conclusions and outlook
Book publishing is at the core of the dynamically
evolving global “Knowledge Economy”. Yet its evolution
is far from easy to understand or predict in a regional
or vertical manner.
One critical ambition throughout ongoing change
must be to foster the key qualities of cultural production and consumption, such as freedom of expression,
cultural diversity in production, broad access for
readers, but also an ability for creators – authors -,
as well as go-betweens – publishers, distributors
and retailers – to find a legal, economic and cultural
context which allows them to participate in
sustainable fashion.
The transforming forces of globalization and digital­
ization have made it clear in recent years that the
20
future of books and reading, whatever their accidental
formats and momentary nature, will be highly complex
and diverse. Not one global manifestation of the book,
and of reading and learning, is shaping the future, but,
quite the opposite; a flurry of different, related, yet
nuanced and highly fragmented variants of producing
and reading complex forms of content will coexist,
and compete for the attention of volatile audiences.
Collecting meaningful data, at various levels of granularity but in a widening scale of local, regional, national
and global perspectives will form an essential toolset
for influencing the future of books and reading. This
Global Publishing Monitor has the ambition to gather
such information, put it in context, and link the findings
to relevant sources to enable further research.
|
Annual Report October 2013 — October 2014 IPA
30th IPA Congress
All set for Bangkok!
The 30th IPA Congress, originally scheduled to take place in Bangkok
on 25-27 March 2014, will now be held on 24-26 March 2015. The event will be hosted
by the Publishers and Booksellers Association of Thailand (PUBAT) thanks to the generous
support of the Bangkok Metropolitan Administration. With the political situation in Thailand
now peaceful, we are looking forward to a productive and enjoyable week of discussions.
For over a hundred years, the IPA Congress has
attracted the world’s leading publishers, offering a
platform for open discussion of the most important
challenges facing the industry. With a wide range of
forces disrupting publishing markets, the Congress
plays a critical role in educating publishers on emerging threats and opportunities and assisting them to
develop sustainable publishing businesses. Bringing
the entire publishing value chain together under one
roof, the Congress delivers expert guidance into the
issues that matter most to publishers: the challenges
and opportunities of digitalization, threats to copyright, piracy, STM and educational publishing, etc.
The event is designed with one main purpose in mind:
to help publishers build profitable businesses.
The 30th IPA Congress will be hosted in the heart
of South-East Asia. The dynamic ASEAN region
has over 600 million inhabitants and is preparing
for full regional economic integration in 2015.
The publishing industry there is thriving. As 2013 World
Book Capital, Bangkok led an impressive program of
events promoting reading and literacy. The Bangkok
International Book Fair—held immediately after the
Congress— is a high-profile event drawing millions
of domestic visitors each year.
Publishing leaders from across Asia will be attending
the Congress, which features a rich mix of keynote
presentations, expert panel discussions and practical
workshops. The speaker line-up includes HRH
Princess Maha Chakri Sirindhorn, Indonesian author
Ayu Utami, and leaders from HarperCollins, Google,
Elsevier, Springer, Flammarion, The World Bank,
Pearson, Stanford Law School and many more.
Registration is now open at:
www.ipa2015bangkok.com, with a special early-­bird
rate until October 31st 2014.
We look forward to seeing you in Thailand!
21
IPA
| Annual Report October 2013 — October 2014
IPA Working Comittees
Copyright Committee
The Copyright Committee provides a key forum for the exchange of information
among IPA members and other stakeholders about national copyright legislation,
and helps to formulate copyright policy for the association.
The Committee has an active subgroup, the Anti-­
Piracy Working Group (APWG). The APWG, following
on from previous successful prosecutions of the pirate
sites library.nu and ifile.it, has identified another
large-scale international pirate site for prosecution,
has raised the funds for investigation and possible
litigation, and has retained outside counsel. Preliminary actions are now underway in Spain, Germany and
the USA. Depending on progress, further fund-raising
will be required.
A core element of the Committee’s work is advising
the Secretariat in its representation of publishers’
interests at diplomatic conferences and committees
of the World Intellectual Property Organization
(WIPO). At the heart of the WIPO debates this year was
the introduction of international mandatory copyright
exceptions for the visually impaired following the
adoption in June 2013 of the Marrakech Treaty to
Facilitate Access to Published Works for Persons
Who Are Blind, Visually Impaired, or Otherwise Print
Disabled. IPA has advised members about the
­implications of the Marrakech Treaty and has
disseminated a number of briefings on this.
22
IPA supports the implementation of the Marrakech
Treaty in such a way that gives publishers the option
to serve visually impaired readers. The IPA believes
that best practice in copyright law allows publishers to
make their titles commercially available in accessible
formats and to establish a close working relationship
with their local Authorised Entities.
IPA insists that stakeholder collaboration remains key
to improving access. We are an active member of the
Accessible Books Consortium (ABC), the successor
of the WIPO Stakeholder Platform. Under the auspices
of WIPO and in collaboration with other stakeholders
including the World Blind Union, International Authors
Forum, International Federation of Library Associations
and Institutions (IFLA) and the International Federation
of Reproduction Rights Organisations and many
others, ABC promotes the international exchange
of accessible format copies through a designated
network, it provides capacity building in developing
countries and it promotes inclusive publishing, i.e.
the creation of e-books that are accessible to all
from the outset.
|
Annual Report October 2013 — October 2014 IPA
As part of this work IPA and other stakeholders have
created a Publishers Charter, a document signed by
publishers that encourages them to take specific steps
to improve accessibility.
About the Chair
PETER GIVLER is Special Advisor to and
former Executive Director of the Association
The past year has been a difficult year for WIPO. While
the re-election of Director General Francis Gurry went
relatively smoothly., a number of WIPO committees
have found themselves in the unusual situation
of being unable to even agree on a formal conclusion
of their meetings. The most contentious issues include
the role of the “Development Agenda” in WIPO’s
committee work. Progress has been very slow in the
Committee that for more than ten years has been
trying to achieve an international instrument on
Traditional Knowledge and Expression of Folklore. At
the heart of the current discussions at WIPO’s Standing
Committee on Copyright and Related Rights (SCCR)
are the issues of exceptions for libraries and archives,
for education and for other persons with disabilities.
This issues have been at the heart of IPA’s efforts at
WIPO this year.
It is our greatest concern that WIPO will embark on
an enterprise of regulating international copyright
exceptions. The discussions at the WIPO have been
slow to progress and the SCCR was unable to agree
on any text based instrument (treaty or otherwise) for
the benefit of libraries and archives.
of American University Presses and
President of the International Federation of
Scholarly Publishing. He is Chair of IPA’s
Copyright and Membership Committees,
and of the Programme Committee for the
IPA Congress to be held in Bangkok in
March, 2015. He is a past Director of the
Ohio State University Press. His writings
about p
­ ublishing have been published in,
among others, The Chronicle of Higher
Education, Library Journal, and Academe.
IPA is delighted with WIPO’s repeated declarations
that they are willing to support industry-led initiatives
to create and promote global digital markets for
copyright protected content.
The IPA’s Copyright Committee also oversees the
various submissions IPA makes in national copyright
reforms. In 2013-14, IPA intervened in copyright
consultations in Australia, Ireland, France, Germany,
Nigeria, Norway and Saudi Arabia and supported its
members in their submission in a number of countries.
Chair
Peter Givler, Special Advisor to, and former Executive
Director of the Association of American University
Presses (AAUP) and President of the International
Federation of Scholarly Publishers (IFSP).
Secretariat contact
José Borghino
[email protected]
23
IPA
| Annual Report October 2013 — October 2014
Freedom to Publish
Committee
The Freedom to Publish Committee formulates IPA’s freedom to publish policy. It also takes a
leadership role in the United Nation’s Universal Periodical Review process, drafting submissions
on the freedom of expression and freedom to publish situation in countries coming up for review
by the UPR Working Group of the UN Human Rights Council.
After seven years as Freedom to Publish Committee
Chair, Bjørn Smith-Simonsen retired at Frankfurt 2013
to be replaced by Ola Wallin.
published by Editions des Equateurs) from its online
store because of its cover art.
The IPA took an active interest in monitoring and
reporting freedom to publish issues in many countries
in 2013-14, including Belarus, Cambodia, China,
France, Saudi Arabia, Tunisia, Turkey and Russia.
About the Chair
Firstly, some good news. We are delighted to report
that Turkish writer, publisher and translator Deniz
Zarakolu has been released from prison, after spending
two and a half years in detention as part of a crackdown against publishers, writers and journalists who
were seen to be affiliated to the pro-Kurdish Peace
and Democracy Party. The IPA provided support to
Deniz and his father Ragip throughout this time, and
we are particularly grateful to the efforts of Bjørn
Smith-Simonsen and IPA’s former Freedom to Publish
Director, Alexis Krikorian.
Stockholm.
Elsewhere, the IPA issued a statement condemning
the 10-year prison sentence handed down by a
Chinese court to 73 year-old publisher Yao Wentian,
chief editor of Morning Bell Press. The IPA believes
that Mr Yao’s sentence is politically motivated, due
to his publishing of dissident writers.
publishers, and is a board member of
OLA WALLIN is co-founder of Ersatz,
a general-interest book publisher in
Ola Wallin founded Ersatz in 1994. He has
worked as a freelance editor and designer
for Bonniers and Norstedts publishing
houses, and is a past Board member of
the Nordic Association of Independent
Publishers (NOFF).
He was the initiator of De Oberoende,
an association of twelve ndependent
Swedish PEN and the Swedish Publishers
Association. Mr Wallin was elected Chair
of IPA’s Freedom to Publish Committee
in 2013.
The IPA condemned the Russian government’s
introduction of a law seeking to ban the use of
obscene language at arts, cultural and entertainment
events, and which requires books containing swearing
to carry a warning on the cover stating ‘Contains
obscene language’.
In Turkey, Ola Wallin made a statement in defence of
publishing freedom during IFRRO World Congress and
the IPA was one of the founding bodies of the new
International Committee for Media Freedom in Turkey.
The Turkish Publishers Association and IPA jointly
denounced Prime Minister Erdoğan’s attempt to block
his compatriots from accessing Twitter and other
social media channels. In December 2013, Ola Wallin
attended the Istanbul trial of publisher Irfan Sanci and
translator Ismail Yerguz.
An IPA-authored article in The Bookseller attacked
Apple for withdrawing a French novel (La Femme,
24
Chair
Ola Wallin, Ersatz + Coltso, Sweden
Secretariat contact
José Borghino
[email protected]
|
Annual Report October 2013 — October 2014 IPA
IPA Freedom to Publish Prize
A major focus in the last year has been to develop and
promote the IPA Freedom to Publish Prize. Created in
2005, it honours an individual or organization that has
defended freedom to publish in significant ways —
sometimes at the risk to personal safety — and is the
only human rights award which explicitly recognizes
the contribution of publishers.
At its meeting in Frankfurt in 2013, the Executive
Committee decided to expand the number and range
of nominations for the Freedom to Publish Prize.
To achieve this, IPA worked with key NGOs including
Reporters Sans Frontières, International Federation
of Journalists, PEN International, PEN UK, Article 19
and Index on Censorship. A call for nominations
was issued in November, generating nominations
for 23 people or organisations from 18 countries in
6 continents. Reflecting on the large number of
nominations, IPA Vice-President Richard Charkin
commented that it was “good news for the award,
bad news for the world”. After a selection process
involving the Freedom to Publish Committee and
the Executive Committee, the following shortlist
was established:
■ Irina Balakhonova (Samokat publishing house,
Russia)
■ Ihar Lohvinau (Lohvinau Publishing House, Belarus)
■ Afghan PEN Centre (Afghanistan)
■ Ilbay Kahraman (Ayrinti Publishing House, Turkey)
■ Nguyen Vu Binh (writer and human rights cam-
paigner, Vietnam)
■ Myay Hmone Lwin (Ngar Doe Sar Pay publishing
house, Myanmar)
Ihar Lohvinau was the winner of the Prize, which was
accepted on his behalf by his daughter and co-worker,
Alexandra Logvinova, during the London Book Fair.
IHAR LOHVINAU received the 2014 IPA Freedom to
Publish Prize, in recognition of his achievements in
defending freedom of expression in Belarus. Since
2000 he has run Lohvinau Publishing House, printing
foreign and local works of literature, history, politics
and art, with a focus on work by repressed Belarusian
writers. His bookshop in Minsk is a vital hub for
the country’s fragile literary community.
In October 2013, Ihar Lohvinau’s publishing licence
was withdrawn by Belarus’s Ministry of Information
after he printed a book containing a photo of a
protester who had been assaulted by police. Having
lost his licence to publish in Belarus, Ihar Lohvinau is
now compelled to publish in exile, from Lithuania.
Withdrawing Lohvinau Publishing House’s licence was
a political attempt to stifle a creative and courageous
publisher and to silence the voice of freedom in
Belarus. Ihar Lohvinau’s story highlights how publishers
are at the frontline in the defence of universal human
rights. The IPA Freedom to Publish Prize is our opportunity to pay tribute to them.
We are very grateful to the following companies
for pledging to sponsor the Freedom to Publish Prize:
Albert Bonniers Förlag, Elsevier, HarperCollins,
Kodansha, Macmillan, Oxford University Press, Penguin
Random House, Simon & Schuster, Springer.
25
IPA
| Annual Report October 2013 — October 2014
Educational
Publishers Forum
The Educational Publishers Forum, organized by the IPA in 2009, brings together professional
educational (K-12) publishers from around the world. Its purpose is to share experiences
­regarding the evolution of learning resources, especially the application of technology and
the impact on classroom pedagogy. The Forum has established links with international agencies
including the European Commission, OECD, UNESCO, WIPO and the World Bank and aspires
to be the leading global Forum for debate about the evolution of effective learning resources.
Education Publishing is a strategic resource for the
global knowledge economy. This is true for developed
countries but even more important for developing
ones. The task of producing high-quality educational
resources requires unique skill sets. Education
publishers bring together and manage expert teams of
authors, curriculum designers, pedagogues, graphic
designers, marketers and others to deliver up-to-date
materials for students and teachers in a timely and
affordable way. This is little understood and often
undervalued by governments and educational
authorities eager to find populist, technological ‘fixes’
to promote.
The IPA’s Educational Publishers Forum has noted with
concern the growing trend of governments intervening
in the process of educational resource production and
delivery and in 2014 began a process of developing
a series of policy documents and responses, which will
accentuate the importance of a strong, independent,
competitive, local, educational publishing industry
for the economic, cultural and social development
of nations and regions.
About the Chair
JAY DISKEY is Executive Director of the
Association of American Publishers’ Pre
K-12 Learning Group. In that role he directs
the division’s advocacy, public policy
development, and operations. Diskey has
worked in education policy for more than
three decades. Prior to joining AAP in 2006,
he served as Communications Director
for the U.S. House of Representatives’
Committee on Education and the
Workforce. Previously he served as Special
Assistant to the U.S. Secretary of Education.
Jay Diskey has been active in the IPA-EPF
since its founding in 2009. He will serve
a two-year term, running to April 2016.
The Forum holds four meetings each year with
delegates (and guest speakers) at rotating venues and
organizes an annual international education conference. IPA members can each send two delegates
to Forum meetings and individual publishers can pay
to attend. Representatives from the following countries
have participated in IPA-EPF activities:
Australia
Austria
Belgium
Canada
Denmark
Egypt
Finland
France
Germany
Iceland
Ireland
Italy
Mexico
Netherlands
New Zealand
Norway
Poland
Portugal
Russia
Slovenia
South Africa
Spain
Sri Lanka
Sweden
Thailand
Turkey
UAE
UK
Ukraine
USA
Chair
Jay Diskey, Executive Director, PreK-12 Learning
Group, Association of American Publishers.
Secretariat contact
José Borghino
[email protected]
26
|
Annual Report October 2013 — October 2014 IPA
‘What Works? Successful Education Policies,
Resources & Technologies’
The IPA organized its second international education conference in conjunction
with the London Book Fair, on 10 April 2014.
© The London Book Fair, www.londonbookfair.co.uk
Entitled What Works? Successful Education Policies,
Resources & Technologies, the conference featured
top-level speakers, presenting original research and
analysing whether the tech solutions being touted
today in education actually worked.
Speakers at the ‘What Works?’
­conference in 2014 included
• Graham Taylor, past Chair of the Educational Publishers
Attendees heard from representatives of the World
Bank, the OECD and the European Commission as
well as from publishers, policy makers and cutting-edge researchers. Speakers considered how best
to deliver different kinds of information in a classroom
for maximum effect, and teachers talked about what
resources they most needed.
Forum
• Youngsuk ‘YS’ Chi, IPA President
• Jay Diskey, Association of American Publishers
• Jeffrey Brand, Bond University
• Pablo Zoido, OECD
• Michael Trucano, The World Bank
Education is a strategic concern for all governments
and the interest generated by this conference has
encouraged the IPA to put on another international
education conference in 2015, again in conjunction
with London Book Fair and PA (UK). It will take place
on 16 April 2015.
• Ricardo Ferreira, European Commission
• David Langridge, Microsoft Corp
• Jakob Harder, Danish Ministry of Education
• Keith R. Krueger, Consortium for School Networking
• Sunshik Min, YBM Korea
• Andreas Baer, Bildungsmedien
• Alfons ten Brummelhuis, Kennisnet
• Christina Preston, University of Bedfordshire
• Emrah Özpirinçci, OUP Turkey
27
IPA
| Annual Report October 2013 — October 2014
Literacy & Book Industry
Policy Committee
IPA’s Literacy & Book Industry Policy Committee guides the IPA Secretariat on all general industry
policy matters, including taxation, fixed book price, import/export restrictions and other policies
impacting publishing markets. The Committee also guides specific IPA initiatives to promote
literacy and reading, eg the World Book Capital project.
VAT rates
In February 2014, the IPA and PricewaterhouseCoopers
published a new global survey on the application
of VAT on printed books and e-books. The research
covered 51 countries, gathering data on national VAT
rates for books and e-books. It revealed that much
progress remains for countries to adopt a non-­
discriminatory, consistent tax regime for printed
and e-books.
Among the key findings:
Close to 50% of countries surveyed continue to apply
the standard VAT rate to e-books
■ VAT rates for printed books are much lower in Latin
America (1.94%) than in the EU (7.83%)
■ All major publishing markets surveyed (France,
Germany, Italy, Spain, UK, Argentina, Brazil) provide
for reduced VAT rates or exemptions, at least for
printed books
■ Argentina, Brazil and France are among the few
countries to provide an equal, special VAT treatment for e-books
■ Denmark applies the highest VAT rate, a whopping
25% on both print and e-books
Fixed Book Price
In May 2014, the IPA launched the Global Fixed Book
Price Report. With the book supply chain under
pressure from a number of forces, notably the rise of
online retail, there is renewed debate about the merits
of fixed book price. IPA neither advocates for or
against fixed book price; we are however interested in
the effect FBP produces within countries that adopt it.
The report contained details of the FBP schemes
currently in operation, a history of the development of
FBP and sets out the arguments commonly presented
for and against FBP. The IPA is grateful to the many
member publisher associations who contributed to
the report.
E-book lending
In June 2014, the IPA published a special report,
Innovation in E-book Lending, which revealed how
collaborative models and market-driven solutions are
emerging which give publishers enough control to
maintain a sustainable business model while guaranteeing excellent access to libraries and readers. The
report assessed a number of e-lending models in
Europe, North America and Brazil which manage to
align the interests of publishers and libraries, based on
transparent and reasonable licensing terms. These
new approaches to e-book lending promise to be of
major benefit in building market demand for e-books,
which should lead to increased revenue for publishers,
booksellers and authors alike.
Legal deposit schemes
In June, the IPA published a special report on Digital
Legal Deposit, revealing how policies and processes
are being developed and implemented which allow
digital content, whether in the form of e-books,
journals, blogs or website content, to be collected
and archived. It analysed schemes in Germany, the
Netherlands, the UK, France and Italy, as well as
detailing the approaches of Japan, China, Brazil,
the United States, Australia and Canada.
In light of the different national experiences with
digital legal deposit, IPA’s recommendations for
countries setting up such a scheme are as follows:
■ The more voluntary a digital legal deposit scheme
is at the outset, the better
28
|
Annual Report October 2013 — October 2014 IPA
■ Emphasis must be put on publishers and librarians
collaborating to address copyright protection,
digital security and monitored access
■ There needs to be a clear structure for mediation
and arbitration, and an ability to deal with different
publishers, types of publications and business
models differently
■ Schemes need to be properly funded
World Book and Copyright Day 2014
Since 1995, the 23rd of April has been designated by
UNESCO as World Book and Copyright Day, celebrating
books, authors, illustrators and reading. The IPA
published a report on April 23rd, explaining the different
traditions associated with World Book Day, which is also
celebrated in some countries on March 6th
World Book Capital
In June, the IPA, along with the International Booksellers Federation, the International Federation of Library
Associations & Institutions and UNESCO, awarded the
title of World Book Capital 2016 to Wroclaw, in Poland.
The Wroclaw bid impressed through its focus on
grass-roots community reading initiatives, as well
as its wide-ranging support of book publishing.
About the Chair
JOSÉ-MANUEL GÓMEZ started his career
within the publishing sector as a bookseller
in Madrid. Later, he joined John Wiley in
London and New York, and then Hermann
Editeurs in Paris. In 1975, he joined
Ediciones Anaya, getting involved in the
creation and acquisition of the publishing
companies that later became Grupo Anaya.
He has been its Chairman & CEO since
1998. He is a member of the International
Executive Committee of Hachette Livre
and Chair of the IPA Literacy & Book Policy
Committee. Among other prizes and
recognitions, he has been honoured with
several civil awards and Order Decorations
from Argentina, Brazil, Colombia, France,
and Spain.
The World Book Capital title is bestowed to a city in
recognition of the quality of its programs to promote
books and reading and the dedication of all players
in the book industry. The nominating committee gives
particular importance to the following criteria:
■ the degree of participation of all levels (from
the municipal to the international level)
■ the programme’s potential impact
■ the scope and quality of the activities proposed
by the candidates, and the extent to which they
involve writers, publishers, booksellers and libraries
■ any other projects promoting books and reading
Chair
■ the extent to which the programme respects
José Manuel Gomez, Grupo Anaya, Spain.
the principles of freedom of expression
Member associations interested in submitting
a World Book Capital application are encouraged
to ask for guidance from IPA.
Secretariat contact
Dougal Thomson
[email protected]
29
IPA
| Annual Report October 2013 — October 2014
International Publishing Standards
Development and Governance C
­ ommittee
Publishing, in particular digital publishing, requires a
range of special, open, interoperable and widely-adopted standards. A range of organisations
manage existing standards for book distribution and
develop new standards for the digital environment. IPA
is a charter member of EDItEUR, has a statutory
non-voting seat on the board of the International ISBN
Agency, and is a coalition partner of the Linked
Content Coalition, a cross media initiative for a global
cross media licensing framework.
In January 2014, IPA announced its support of Thema,
the new international subject category standard for
books and e-books. In July 2014 the IPA appointed
Mark Bide as its special adviser on digital publishing,
standards and accessibility strategy.
Secretariat contact
Jens Bammel [email protected]
Membership Committee
All decisions regarding IPA membership are made by
the Annual General Meeting. However, the Membership Committee is tasked by the Executive Committee
to prepare such decisions and to guide interested
publishers associations through the application
process. The Committee examines the membership
applications of publishers associations, and may make
recommendations to the AGM to allow affiliate
members into full membership and the suspension
and termination of association membership.
30
Chair
Peter Givler, Special Advisor to, and former Executive
Director of the Association of American University
Presses (AAUP) and President of the International
Federation of Scholarly Publishers (IFSP).
Secretariat contact
Jens Bammel [email protected]
|
Annual Report October 2013 — October 2014 IPA
Collaboration with
other international NGOs
IPA maintains good working relationships
with a variety of organisations that share
common values or seek to campaign about
common causes.
IPA represents publishers on the board of the International Federation of Reproduction Rights Organisations (IFRRO) through the substitute board
membership of IPA Executive Committee member Ana
Maria Cabanellas. IPA coordinates the publisher
coordination group that meets during the IFRRO
World Congress, which among other things also works
with the creator organisations represented at IFRRO.
IPA is also involved in many of IFRRO’s task forces and
working groups including the Legal Issues Forum,
membership committee, and various regional development groups. A current focus is the development of
global strategic messages in support of copyright and
intellectual property.
IPA and the International Federation of Library
Associations (IFLA) share concerns, but not always
positions on matters pertaining to publisher-library
relations. IPA’s Secretary General Jens Bammel has
regular meetings and phone conferences with IFLA,
discussing issues affecting both parties such as library
e-lending, text and data mining and remote access to
collections.
Through the WIPO Stakeholder Platform, IPA works
with stakeholders representing the disability community, including World Blind Union (WBU), the DAISY
Consortium and others. In June 2014, the IPA, WBU,
International Authors Forum and other partners
launched the Accessible Books Consortium (ABC) to
increase the number of e-books and digital publications available in braille, audio and large print.
IPA is one of the founding members of the International Publishers Association Copyright Coordination
Committee (IPACC). Other members are the International Association of Scientific, Technical and Medical
Publishers (STM), the European Publishers Council
(EPC), the Federation of European Publishers (FEP),
and more recently the European Magazine Media
Association (EMMA).
IPA and PEN International cooperate closely on
multiple projects promoting freedom of expression
and freedom to publish. IPA similarly partners with the
World Association of Newspapers (WAN-IFRA) on
human rights projects. In June 2004, IPA joined the
International Freedom of Expression Exchange (IFEX).
In 2014, the IPA, along with the European Federation
of Journalists, PEN International, the Turkish Publishers
Association, PEN Turkey and the Journalists Union of
Turkey set up the International Committee for Media
Freedom in Turkey to monitor attacks on freedom to
publish and freedom of expression.
The IPA sits on the selection committee for the World
Book Capital City, along with representatives of the
International Booksellers Federation (IBF), the
International Federation of Library Associations and
Institutions (IFLA), and UNESCO.
IPA is a Charter member of EDItEUR, has a statutory
non-voting seat on the board of the International ISBN
Agency, and is a Coalition Partner of the Linked
Content Coalition, a cross media initiative for a global
cross media licensing framework.
IPA attends meetings of the Grupo Iberoamericano
de Editores, the federation of publishers’ associations
from Latin America and the Iberian peninsula.
31
IPA
| Annual Report October 2013 — October 2014
IPA Communications
Delivering more value,
helping more publishers
In October 2013, IPA created a new role at the Geneva secretariat by employing
a ­Communications and Programmes Director, Dougal Thomson. Here, Dougal explains
where his efforts have been focused so far, and what projects lie ahead for 2015.
In my first year at IPA I’ve learnt a lot, and through
your support we have been able to do a lot. Excitingly,
we now have communication tools in place which
will allow us to do much more.
available, we can disseminating content as widely
and quickly as possible. In doing so, we can serve IPA
members, develop the IPA’s reputation and reach,
and build for the future.
IPA’s Executive Committee and national publisher
associations provided insight and guidance on ways
to improve IPA’s communications with members,
stakeholders and the wider public. At the start of 2014
IPA conducted a survey with key stakeholder groups,
designed to learn about their perception and experiences with IPA, to understand the issues affecting
them and how the IPA could deliver most value.
Our communications have different audiences in
mind. Member associations are the top priority:
everything is designed to be relevant to them. We also
want our content to go directly to publishers who
might otherwise not hear from IPA. We want it to go
to a wider, book industry ecosystem which includes
trade media, bloggers, tech firms and suppliers.
We also want to talk directly to young publishers
and people aspiring to work in the industry.
Our communications strategy developed out of these
consultations and is based around some key ideas:
IPA can help members and the wider publishing
community by identifying and explaining the changes
impacting the industry (threats, opportunities, policies
etc). Our communications should help publishers
adapt, and build sustainable businesses. We can use
it to fight for, and defend publishers’ interests.
By producing content in different forms (special
reports, market data, interviews, breaking news etc)
and by making smart use of the different channels
And we’re using a number of tools to do this.
Our regular special reports are designed to be
easily-digestible, information-rich guides to critical
issues. Our website (a brand new version will be
launched in October) is designed to be a valuable
repository for content. Our monthly e-newsletter
allows us to share market insight from around the
world. Our social media channels let us get messages
quickly to publishers; they’re also our main vehicle
for listening to and engaging with them.
Newsletter and Twitter subscribers,
Nov 2013 – Sept 2014
The growth in our “reach” which you see in the graph
has been possible because of the effort invested into
building a Global Publishers Database, which now
contains details of over 6,000 publishers in over 100
countries. We will start to exploit it properly in 2015.
One plan is to run surveys which generate market
sentiment data across regions. This database will also
allow us to promote and drive attendance to IPA
events, build awareness of IPA activities, and to
connect and engage with publishers around the world.
We will be able to achieve a lot with this valuable
resource.
Newsletter
3000
2500
2000
1500
1000
500
0
32
Twitter
1
2
3
4
5
6
7
8
9
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Annual Report October 2013 — October 2014 IPA
Embracing social media
The anatomy of a
­successful tweet
During the last year we have launched dedicated IPA
Facebook, Twitter, LinkedIn and Youtube channels.
These allow us to disseminate publishing industry
news, IPA commentary and market data quickly to
large groups. It’s clear that publishers of all nationalities (and all ages – people over 55 are the fastest
growing group on Facebook) are embracing social
media, and IPA will make full use of it as an engagement tool. In 2015, we will launch a Google+ page to
complement existing social media channels. If you’re
active on social media and are not already following
IPA, please do so!
IPA’s twitter account mainly sends out
breaking industry news, but occasionally
we diversify. Our most impactful tweet was
this, which was retweeted 263 times,
gaining us many new followers.
Rebranding programme
The IPA has used its current logo, a globe with an
open book, for fifty years. We are conscious that a
logo, as part of a wider portfolio of branding elements,
plays a crucial role in establishing and reinforcing an
association’s identity and mission. We also understand
that in 2014, IPA has a vital role to play in helping
publishers and publisher associations embrace the
challenges of digitalization. With this in mind, we are
currently developing a new visual identity which
recognizes and embraces publishing’s digital reality
and which will manifest itself in a new IPA logo, colour
scheme and website, to be revealed in October after
a final design has been adopted at the IPA General
Assembly in Frankfurt.
Facebook monthly active users (MAUs) in Millions
■ Rest of World ■ Asia ■ Europe ■ US & Canada
1500
1200
900
955
268
1,007
288
1,056
1,110
1,155
1,189
346
362
1,228
376
1,276
1,317
395
411
304
327
339
351
368
390
410
319
600
255
277
298
246
253
261
269
272
276
282
289
292
300
186
189
193
195
198
199
201
202
204
Q2’12
Q3’12
Q4’12
Q1’13
Q2’13
Q3’13
Q4’13
Q1’14
Q2’14
0
33
IPA
| Annual Report October 2013 — October 2014
The IPA Secretariat
Jens Bammel,
Secretary General
José Borghino,
Policy Director
Jens Bammel became
Secretary General of the
International Publishers
Association in September
2003.
He studied law in Berlin,
Geneva and Heidelberg.
Following two years of
legal training in Germany,
France and Indonesia he worked in the United
Kingdom, joining the Periodical Publishers Association
in 1997 as Head of Legal Affairs, then Head of Legal
and Public Affairs. In June 1998, Jens was appointed
Chief Executive of the Publishers Licensing Society
Ltd., the organisation that represents UK publisher
interests in collective reprographic licensing in the UK.
He is a member of the boards of the publishing
standards body EDItEUR and the International ISBN
Agency. He is married with one child.
José Borghino was
appointed to the newly
created position of Policy
Director in March 2013.
José came to the IPA
from the Australian
Publishers Association
where he served as
Manager of Industry
Representation. His previous professional roles include
lecturer in journalism and creative industries at the
University of Sydney, editor of the online news
magazine NewMatilda.com, executive director of
the Australian Society of Authors, and senior positions
at the Literature Board of the Australia Council.
In the newly created position, José’s responsibilities
include enriching IPA’s lobbying activities towards
international organisations and NGOs, as well as
consulting and communicating with publishing
industry representatives around the world about those
lobbying campaigns; managing and developing
the IPA’s activities promoting educational publishing,
including the IPA Educational Publishers Forum;
and advising member associations on national policy
issues and effective communications strategies.
Dougal Thomson,
Director of Communications
and Programmes
Dougal Thomson joined
IPA as the new Director
of Communications and
Programmes in October
2013.
Dougal spentthe last six
years at The Economist
Group. As Head of
Programmes for The
Economist Events, he ran an editorial team delivering a
wide range of products on issues including global
trade, energy, healthcare, technology and the environment. He was also a contributing editor at www.
management-thinking.org website, blogging on a
range of trade and development issues. Dougal has
worked in media and publishing since 2000. Prior to
joining The Economist he worked for the research firm
Datamonitor, and was previously Head of Content for
business publisher SPG Media. Dougal’s academic
background includes a BA Hons in English Literature
from Trinity College Dublin and a Masters in Theatre
Studies from Université Sorbonne Nouvelle Paris 3.
34
Joanna A. Bazan Babczonek,
Office and Project Manager
Joanna joined the IPA Secretariat in December 2007.
She ensures the smooth running of the office,
coordinates projects and helps to channel communications to her colleagues.
Recently, she has also
been in charge of the
World Book Capital
project. Having initially
trained in the hospitality
industry services and
worked as a French
teacher, she graduated in
Political Science from the
University of Geneva. Joanna is married with one child.
|
Annual Report October 2013 — October 2014 IPA
IPA Meetings:
2014 Frankfurt Book Fair
Tuesday, 7 October 2014
18:00 – 20:00
“Club Voltaire Sessions“*
Braubachstrasse 16, Börsenverein’s
Building, “Leipzig“ room
Wednesday, 8 October 2014
Hall 8.1 Room “Symmetrie 2”
09:00 – 10:00
IPA Literacy and Book Policy Committee
Hall 8.1 Room “Symmetrie 2”
10:00 – 12:00
IPA Copyright Committee
Hall 8.1 Room “Symmetrie 2”
12:00 – 13:00
IPA Anti-Piracy Working Group*
Hall 8.1 Room “Symmetrie 2”
13:00 – 15:00
IPA Freedom to Publish Committee
Hall 8.1 Room “Symmetrie 2”
15:00 – 18:00
IPA Executive Committee*
Hall 8.1 Room “Symmetrie 2”
Thursday, 9 October 2014
09:30 – 12:00
IPA General Assembly
Hall 8.1 Room “Symmetrie 2”
12:30 – 13:30
Bangkok Congress Organizing Committee meeting*
Hall 8.1 Room “Symmetrie 1”
12:00 – 13:00
Global Book Monitor 2014: Publishing trends and statistics
Hall 4.0 Room “Dimension”
17:00 – 18:00
Reception promoting the 30th IPA Congress in 2015 in Bangkok Hall 5.0 Stand D26
Friday, 10 October 2014
08:00 – 10:00
UK PA, AAP and IPA Anti-Piracy Breakfast
Room “Illusion 3” on C3 of the
Congress Centre
10:30 – 12:30
IPA Educational Publishers Forum Open Meeting
Room “Illusion 3” on C3 of the
Congress Centre
Saturday, 11 October 2014
10:00 – 11:30
Meeting of National Collective Stands Directors
Hall 3.C West, Room “Argument”
*open to members of the group only
35
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1202 Geneva
Switzerland
[email protected]
www.internationalpublishers.org
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