MMQB
2014
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THE BUSINESS OF FURNITURE
RATES SPRING 2014
now in its 25TH year,
mmqb remains the
most authoritative
and relevant source
for contract
furniture RELATED
news.
Now Available Everywhere
for Every Device!
MMQB
MMQB
THE BUSINESS OF FURNITURE
1.7.2013
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THE BUSINESS OF FURNITURE
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1.14.2013
THE BUSINESS OF FURNITURE
1.21.2013
2.4.2013
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2.11.2013
1.28.2013
The Canadian seating maker won a contract to supply more than
5,000 seats to the new Hong Kong Cruise Terminal.
Workspring, a Steelcase-branded and managed “enhanced workspace destination,” opened its
newest location in Chicago, and the first Workspring-enabled building in the country.
THE BUSINESS OF FURNITURE
THE BUSINESS OF FURNITURE
Arconas’ ship comes in
Still Trending: Workspring Expands
MMQB
MMQB
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2.18.2013
MMQB
THE BUSINESS OF FURNITURE
2.25.2013
Necessity is
the Mother of
Invention
BIFMA Leadership Conference
The story of Sedia System’s Jumpseat
While some industry events and conference organizers go out of their way to recruit presenters
who speak directly to office furniture topics, the BIFMA Leadership Conference succeeds
because it focuses more on broader topics that seem to foster more thought and discussion.
MMQB
THE BUSINESS OF FURNITURE
3.4.2013
A simple Gesture
MMQB
THE BUSINESS OF FURNITURE
3.11.2013
INSIDE:
Our new quarterly
publication all about Chairs
MMQB
THE BUSINESS OF FURNITURE
3.18.2013
MMQB
THE BUSINESS OF FURNITURE
3.25.2013
Steelcase’s new Gesture chair is no Leap
2.0. It is light years ahead and might just be
the most innovative task chair launched in
recent memory.
Super Reps
A visit with William Corbett III
MMQB
THE BUSINESS OF FURNITURE
4.1.2013
MMQB
THE BUSINESS OF FURNITURE
4.8.2013
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THE BUSINESS OF FURNITURE
4.15.2013
Customize to Win
Fluidconcepts’ success has come from its ability to customize and it plans to keep on giving
the design community what it wants.
Restorative Enterprise
“This team is charged with helping to transform our company into an enterprise
that restores the environment as well as preserves and protects it.”
Clarus Glassboards
Those not in the know might wonder if glassboards -- the next evolutionary
step from chalkboards and whiteboards -- are even necessary.
MMQB
THE BUSINESS OF FURNITURE
4.22.2013
Our Readers are
Leaders. Period.
MMQB Reaches
99% of all Manufacturers
98.5% of all Dealers
90% of all Reps
70% of the top Interior Firms
and 1,000’s of Specifiers, Buyers
and Facility Managers
[via print, web, email, and tablets]
Media Kit Spring 2014
The Monday Morning Quarterback
Introduction
Furniture Matters.
4
It happened in the early 1970’s with the advent of open plan systems furniture. By the year 2000, office furniture had
grown into a $13 billion dollar business comprised of more than 400 manufacturers and a distribution channel of over
3,000 dealers. Today, “office furniture” is evolving again, this time from a cubicle-based environment to a shared, sometimes communal space, with less furniture but more function. Today's new office design will be a major focus of corporate
strategic planning for the next decade.
Interior designers, specifiers, facility managers and corporate end-users now realize their choice of furniture - and their
ability to plan, purchase and manage it effectively - can dramatically impact the outcome of their corporate initiatives.
For years, the contract furnishings industry’s idea of how to cover itself was through trade publications such as Interior
Design and Contract magazines. Publications were not viewed as strategic. Most were boring and had little useful information about the business of the office / contract furnishings industry.
The increasingly critical role of office planning - driven by some of today’s hottest concepts, such as hoteling, hot desking,
collaborative environments, etc. - has forever changed the way interior designers and facility managers choose, specify,
purchase and manage furniture and related services. Facility managers, end-users, specifiers, interior designers and even
dealers and manufacturers need a source of objective, comparative and holistic information to help them make informed
decisions in this complicated and changing corporate environment. In addition, new issues including sustainability and
recycling have increasingly made their way into the vocabulary of the office furniture industry.
The Monday Morning Quarterback delivers. We deliver manufacturers a vehicle to reach facility managers, specifiers, interior designers, reps and dealers who seek insightful, strategic coverage of the contract furnishings industry as a front-andcenter concern. We cover the industry from a strategic point of view, concentrating on quality analysis and independently
written articles. The Monday Morning Quarterback offers in-depth features and covers important issues that help the entire
industry make key decisions, set product strategy and understand the business better.
Editorial Mission
The Monday Morning Quarterback’s mission is to be an objective, critical source of information that helps contract industry
professionals make informed decisions about what is working today and what they need to plan for in the future.
The Monday Morning Quarterback is the only industry publication that exclusively serves the contract furnishings industry
on a daily and weekly, basis. The Monday Morning Quarterback serves all aspects of the business: from office furnishings
manufacturers and their suppliers to dealers and the various distribution channels, and finally to end-users. Our readers
are key consumers in this $13 billion market.
The Monday Morning Quarterback provides in-depth analysis and guidance focused exclusively on the contract furnishing
industry, making it the singular source of strategic and practical information on selecting, deploying and managing interior
furnishings, for over 24 years.
The Monday Morning Quarterback delivers up-to-the-minute industry news and information 24x7 via its web site and daily
e-mailings. Every Monday our weekly issue includes several feature articles focused on the various participants of this
vibrant market - manufacturers, dealers, component suppliers and service providers. Regular columns offer expert advice
on issues that matter most to contract furnishings professionals.
The Monday Morning Quarterback gives industry professionals the information they need to set strategy, make key
decisions and manage effectively.
The foundation of the Monday
Morning Quarterback’s leadership
and authority is the brand’s unique
role as a industry barometer for
a highly regarded, specialized
audience.
The Monday Morning Quarterback places office furnishings in the context
of business and the world we work in — how we design, build and deliver;
what customers specify, who we sell to and what inspires us. The Monday
Morning Quarterback immerses itself in the contract furnishings world,
always leading readers to what happened and what will happen next.
Thought-provoking, relevant and always influential, the Monday Morning
Quarterback helps define the culture of office furnishings.
Media Kit Spring 2014
The Monday Morning Quarterback
Audience Profile
The Monday Morning Quarterback readers: 100% decision-making, contract
furnishings-focused professionals who pay a premium price for our editorial content.
MMQB
THE BUSINESS OF FURNITURE
Participants in the contract furnishings industry are traditionally hard to find. The
Monday Morning Quarterback has changed that. We know who cares about contract furnishings, and we know how to find them. The 35,000 weekly readers of
The Monday Morning Quarterback represent the majority of the decision makers
in the contract furnishings field.
6.17.2013
The Monday Morning Quarterback is published weekly on Monday as an electronic edition for tablets and in Adobe Acrobat portable document format (pdf ) and
delivered via e-mail 51 times per year. The Monday Morning Quarterback also
maintains an up-to-the minute web site - www.mmqb.com - for subscribers only.
The web site provides current news and industry research. The entire Monday
Morning Quarterback news database of over 50,000 stories going back to 1990,
is also available to our subscribers.
Cover advertisement examples from 2013
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The Monday Morning Quarterback is the only industry publications that reaches
its audience EVERY SINGLE BUSINESS DAY. For advertisers, there is simply no
better or faster method of reaching this valuable audience.
MMQB
THE BUSINESS OF FURNITURE
Each business day subscribers to The Monday Morning Quarterback also receive
a Daily Edition at 5am which alerts them to and summarizes late breaking news.
Subscribers can easily click-through on their e-mail to read the full story.
5.20.2013
Marketing Opportunities
The Monday Morning Quarterback electronic print and web based media give
advertisers - manufacturers, dealers, and service providers - a unique ability to
reach all members of the contract industry. We are especially strong in delivering
immediate marketing messages to manufacturers, dealers, reps and facility managers.
Leverage the unique strengths of all of the Monday Morning Quarterback media
- the immediacy of the Web, the laser-targeting of immediate daily e-mail newsletters and the richness and depth of our fully illustrated, full-color weekly electronic edition - to deliver your message to industry professionals.
Editorial Calendar
January - December 2014
Issue
March 10, 2014
May 19 & 26 2014
June 2, 2014
June 9, 2014
June 16 & 23 2014
August 11, 2014
September 8, 2014
September 15,2014
Special Focus
Seating Special
NeoCon Preview
NeoCon Preview
NeoCon Show Issue
NeoCon Wrap
Dealer Special Report and Section
IIDEX Canada Preview
IIDEX Canada Show Issue
Issue
October 27, 2014
November 3, 2014
Special Focus
NeoCon East Pre Show
NeoCon East Post Show
Other Coverage by the Editorial Staff in 2014:
Orgatec - Cologne, Germany (October 2014)
Media Kit Spring 2014
The Monday Morning Quarterback
Rates and Products
(rates effective January 1, 2014 - December 31, 2014)
The Monday Morning Quarterback’s competitive edge lies within its highly targeted and fully paid subscriber base - you’re
investing to reach an extremely qualified audience. It’s more affordable on a per-page basis than broad interior design
based monthly publications, and it’s more affordable on a CPM basis than in-market publications. Better yet, none of your
media buy is wasted with The Monday Morning Quarterback: we pinpoint the industry professionals who are specifically
focused on contract furnishings.
The Monday Morning Quarterback also offers significant savings with our unparalleled frequency discounts.
Monday Weekly “Print” Edition (iPads, tablets, ePaper and PDF formats)
Display Advertising
Ad Unit
24x
Front Cover*
na
Back Cover
$1,700
2 page spread color
$2,600
Full page color
$1,425
2/3 page color
$925
1/2 page color
$825
1/3 column color
$475
Lower Banner color $550
Market Block Horizontal $175
12x
$2,475
$1,950
$2,900
$1,650
$975
$870
$500
$600
$200
6x
$2,525
$2,100
$3,200
$1,750
$1,100
$950
$575
$650
$225
3x
$2,575
$2,200
$3,400
$1,830
$1,250
$1,025
$675
$725
$250
1x
$2,895
$2,550
$3,900
$2,200
$1,600
$1,475
$875
$900
$325
Only front cover, back cover, full page and spreads may bleed (full edge to edge use of 8.5” x 11” page) - no additional
cost. Please contact us for more information.
*Consult publisher for special cover specs.
Classified Advertising
Classified Help Wanted or other Classified categories: All classified advertising is placed directly via the web.
Simply visit www.mmqb.com and click on “Place a Job Ad” or “Place a Classified Ad” for complete details on pricing and
frequency.
Web Site Advertising on mmqb.com
The Monday Morning Quarterback web site at www.mmqb.com receives approximately 125,000 unique visitors per month.
Ad Unit
Banner (rotating)
Block - non animated
Site Sponsor Link
Daily Edition E-mail
1 year
$2,800
$1,200
$1,000
$7,000
6 months
$1,850
$800
$600
$4,000
3 months
$1,200
$450
$350
$2,700
1 month
$450
$175
$150
$1,000
2 weeks
na
na
na
$550
1 week
na
na
na
$350
Banner and Block ads appear on all pages. Banners rotate - 2 per page. Blocks are fixed and always appear on the main
page. Site Sponsor Links - text only - appear on the bottom of the main page only. Banner ads may be changed on a
weekly basis without incurring additional charges.
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Media Kit Spring 2014
The Monday Morning Quarterback
Creative Specifications: Web
(mmqb.com banners)
Banner and Tile Specifications
www.mmqb.com accepts both banners and tiles on our site in the following sizes:
- Banner Size: 90H x 728W pixels
- Tile Size: 125H x 125W pixels
- Other sizes available - inquire
Ads must be in .gif format or animated GIF89a format or flash. Animations will be accepted from single to infinitely looping.
Flash animation ads can also be served as well as ads from third-party ad servers.
Hypertext Link: Advertisers must provide a URL to which they want their ad banner linked.
Ads and space reservations should be e-mailed to:
[email protected]
Creative Specifications: Print
(Tablet, PDF/ePaper editions)
Print display advertising should be delivered as a PDF file in the exact size as listed below.
8
Front cover, back cover, full page and spreads will bleed to the edge, but no trim space is necessary. Creative should be
the exact size as required, and will bleed to the edge of the file. What you see is what you get with MMQB.
Please see the following page for PDF file format specifications.
Spread
1/2 Spread
2/3 Page
WxH
8.5” x 11”
WxH
17” x 11”
WxH
17” x 5.5”
WxH
WxH
4.944” x 9.625”
7.5” x 4.82”
Bleed Size
8.5” x 11”
Bleed Size
17” x 11”
Bleed Size
17” x 5.5”
Full Page
Also Front* & Back Cover
1/3 Page
Lower Banner
Market Block
*Contact us for front cover instructions,
must leave room for MMQB masthead..
MMQB
WxH
WxH
WxH
2.39” x 9.63”
7.5” x 1.5”
3.67” x 2.5”
1/2 Page
Media Kit Spring 2014
The Monday Morning Quarterback
PDF Export Specifications:
The Monday Morning Quarterback requires advertisements to be sent in PDF Format.
- The highest quality PDF settings provided by your program should be used, with JPEG 2000 “lossless” compression and
downsampling only to 360 ppi. This ensures your ad will look spectacular on 4k and high-ppi / Retina Display / iPad devices.
For example, when using InDesign the following PDF Export Options should be used:
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PDF files should be e-mailed to: [email protected]. We will notify you if there is a problem with the file.
Questions?
888-259-0213
[email protected]
Media Kit Spring 2014
The Monday Morning Quarterback
Other Information
Closing Dates
Display insertion must be reserved by Wednesday 6pm (Eastern US) for insertion in the following Monday edition.
Materials must be received by Thursday 5pm (Eastern US), prior to Monday’s publication.
Web placed Classified / Job Marketplace advertising closes at 11pm (Eastern US) on Friday.
Web banners and blocks may be scheduled and sent at anytime. Allow 24 hours before ad is to appear online.
Advertising Policy
The publisher reserves the right, at any time and for any reason, to decline any advertising copy and to cease further publication
of any advertising. Only publication of an ad shall constitute final acceptance of the advertiser’s order. The publisher shall in no
event be liable for failure to publish advertising when specified by the advertiser, provided that, if no advertising is published,
any changes thereof received by the publisher shall be refunded.
Advertising rates are not commissionable and are net.
Advertising must be paid in advance or charged to a credit card unless prior arrangements have been made.
The Monday Morning Quarterback accepts American Express, Visa, MasterCard and Discover.
Advertisers are responsible for payment of all advertising ordered. Advertising agencies are responsible for payment of all advertising ordered by their clients.
10
Cancellation of ads must be made at least three business days prior to the publication date. For Monday editions, notice of cancellation must be received by 5pm Tuesday. No advertising may be canceled after that time without incurring full space charges.
The publisher reserves the right to revise on notice of 30 days, any rates, terms and conditions of this rate card. Revisions affecting non-contract advertising may be made without notice.
Important Addresses
PDF files should be e-mailed to: [email protected]. We will notify you if there is a problem with the file.
Questions?
888-259-0213
MMQB
[email protected]