TREND HUNTER
2010 TREND REPORT SAMPLE
Crowdsourced Insight
TM
The TREND HUNTER 2010 Trend Report is packed full of delicious trends collected from around the globe
by the world’s largest trend spotting network at TrendHunter.com. As a bonus, we’ve included Unlocking
CoolTM, a guide on how to unleash your innovation potential & infect your products with cool. Enjoy!
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TREND HUNTER
CROWD SOURCED
INSIGHTTM
2010 TREND REPORT
I.
Background
About Trend Hunter and This Report
II. Sample Trend Clusters
Chosen From 250+ Patterns of Inspiration in the 2010 Trend Report
3
Copyright © TrendHunter.com. All Rights Reserved
CROWD SOURCED INSIGHT
Leveraging over 50,000 articles and 125,000,000 views of data,
we’ve developed a system for identifying meaningful patterns
CROWD SOURCED CROWD FILTERED INSIGHT
World’s Largest Trend Network
29,000
55,000
Trend Hunters
Micro Trends
Over 100,000,000 Page Views
Inspirational Ideas
2,000+
Filtered
Micro-Trends
250+
Clusters of
Inspiration
4
Copyright © TrendHunter.com. All Rights Reserved
UNIQUE ADVANTAGES
Our Trend Report has several distinctions to help
inspire potential
CROWD SOURCED
INSIGHTTM
1. Crowdsourced
2. Crowd Filtered
3. Hyperlinked
4. Acclaimed Content
5. Measured
5
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VIEW IN PRESENTAITON MODE
In PowerPoint presentation mode, you can click into any of the listed
examples, linking to 2,000+ micro-trends, galleries and videos
• Details
• Galleries
• Videos
• Product Links
• Comments
6
Copyright © TrendHunter.com. All Rights Reserved
HOW TO READ
Each of the micro-trends includes useful information including
discovery date and the relative traffic score
Trend ID
Open any trend using its id:
TrendHunter.com/id/XXXX
12843
Discovery Date
This may be before or after the
product has been released, but
discovery is a useful measure
because it reflects when the web
community took notice.
June / 8.0
Traffic Score
Out of 10, this is a measure of traffic
relative to other posts on Trend Hunter
during the same month.
>5 : Above Average
>7 : Hot
>9 : On Fire
Hyperlinked Picture
Click on any picture (in
PRESENTATION MODE) to open the
full article. This can include galleries,
videos, and product links
Vogue Knitting
7
Copyright © TrendHunter.com. All Rights Reserved
TREND HUNTER
CROWD SOURCED
INSIGHTTM
2010 TREND REPORT
I.
Background
About Trend Hunter and This Report
II. Sample Trend Clusters
Chosen From 250+ Patterns of Inspiration in the 2010 Trend Report
8
Copyright © TrendHunter.com. All Rights Reserved
Business
Pop-Uptailing
Retailers use temporary concepts to create fast brand awareness
Cluster Pop: 5.4
Implications - As products come and go and business partnerships form and dissolve, forming a non-permanent real-life
presence has become a logical, effective way to create awareness. Temporary methods that 'pop up' without notice attract
costumers with the appeal of exclusivity, newness, and an enticing element of surprise.
56020
Oct / 8.2
46387
Jun / 6.6
55492
Oct / 6.3
:
:
:
Pop Culture
Pop-Up Shops
High Fashion
Pyramids
Mobile Retail
Displays
40410
Apr / 5.5
45931
Jun / 5.4
50449
Aug / 4.4
:
:
:
Alcoholic
Architecture
Pop-Up T-Shirt
Shops
Street but Chic
Pop-Up Shops
46481
Jun / 6.3
Gold-Plated
Pop-Up Bars
49414
Jul / 4.1
Social
Experience Art
53802
Sep / 6.1
45236
Jun / 5.6
:
:
Movie-Inspired
Retail Displays
Pop-Up Art Bars
51451
Aug / 3.1
45156
Jun / 3.1
:
:
Pirate Pop-Up
Shops
Instantaneous
Wedding
Establishments
Copyright © TrendHunter.com. All Rights Reserved
Business
Unservice
Self-serve establishments save money by giving customers control
Cluster Pop: 6.6
Implications - Forward-thinking business are putting some of their labor into the hands of customers, not only saving
companies money, but also empowering customers by giving them a sense of independence and creative control. Among
demographics that value customization and autonomy, unservice is a win-win for all.
52500
Sep / 8.4
41721
May / 7.7
35344
Feb / 7.0
:
:
Self Serve
Nightclubs
Convenient
Canine
Cleaning
54561
Sep / 5.4
50066
Aug / 4.3
:
:
In-Store Online
Shopping
Self-Serve Pubs
Self-Service Hotels
Copyright © TrendHunter.com. All Rights Reserved
Fashion
Peacocking
Neon statement fashion proves subtly is overrated & boldness is in
Cluster Pop: 7.4
Implications - The neon movement celebrates bright and bold in-your-face color. These neon styles are all about
"peacocking" and prove you don't have to spend a lot of money to say "Look at me!" Bold wardrobes are all what you wear,
not who you wear. These fashions express that subtly is out, and big and bold is in.
44626
Jun / 10.0
41076
Apr / 10.0
38348
Mar / 9.8
:
:
:
Kaleidoscope
Kissers
Electric
Fashiontograph
y
Neon Men's
Fashion
43585
May / 6.3
44880
Jun / 6.0
42448
May / 8.6
Contorted
Shoetography
43767
May / 5.3
:
:
:
Fluorescent
Fashion
Kid Couture
Timepieces
Neon Printed
Eyewear
39302
44150
Jun / 8.3
44566
Jun / 6.8
:
:
Neon 90's TV
Fashion
Neon
Fashiontograph
y
Apr / 4.9
44535
Jun / 4.8
:
Personalized
Neon Clocks
Neon Menswear
Copyright © TrendHunter.com. All Rights Reserved
Marketing
Youvertising
Letting consumers aid in marketing and branding products
Cluster Pop: 5.7
Implications - Consumer-reliant advertising describes companies that are involving the customer in the marketing process.
When consumers have an input on a product and feel they have contributed to the advertising process, they feel a kinship with
the brand; crowdsourcing fuels brand loyalty.
40206
Apr / 9.8
55558
Oct / 7.4
55311
Oct / 6.3
:
:
:
Crowdsourcing
Billboards
Soft Drink Social
Marketing
Crowdsourced
McAdvertising
33936
Jan / 5.4
49823
Aug / 5.2
53547
Sep / 4.8
:
:
:
Crowdsourced
Commercials
Crowd-Powered
Consumerism
Crowdsourced
Car Wraps
33734
Jan / 6.0
Crowdsourcing
Window
Displays
39205
Mar / 4.7
Brain-Based
Market
Research
39286
Apr / 5.9
38258
Mar / 5.8
:
:
Crowdsourcing
Company
Recipes
Personalized
Consumer
Magazines
39164
Mar / 3.7
39165
Mar / 3.3
:
:
Short Attention
Span Marketing
Crowdsourcing
Big-Name Beers
Copyright © TrendHunter.com. All Rights Reserved
Pop Culture
Glamorized Awkward
Online caricaturing is considered en vogue
Cluster Pop: 7.4
Implications - The glamorization of schadenfreude in the media has spurred much of Western culture to laugh freely at the
misfortunes and follies of others, and the Internet is helping this phenomenon pick up steam. While political correctness
stands strong in many areas, the public is finding amusement in the edge of political incorrectness.
49045
Jul / 10.0
54228
Sep / 10.0
56175
Oct / 10.0
:
:
:
Blogs for Brutal
Tattoos
Awful Fashion
Blogs
Vintage
Awkward Family
Photos
56158
Oct / 7.3
56323
Oct / 6.9
53731
Sep / 5.8
:
:
:
Heinous Hair
Fails
Cruel Viral
Laughs
Fat Mocking
Ads
50359
Aug / 8.8
Blogs for Brutal
Parents
54295
Sep / 5.0
Irreverent
Appearance
Mocking
23676
2008 / 8.3
52841
Sep / 8.0
:
:
Mocking ESL
Signs
Money for Being
Mean
51726
Aug / 4.8
48134
Jul / 3.4
:
:
Comical Canine
Cruelty
Endorsement
Mockeries
Copyright © TrendHunter.com. All Rights Reserved
Art
Tangible Personalization
(UPDATE)
Cluster Pop: 6.4
Customization adds a deeper feeling of ownership
Implications - The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual
consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more
covetable than those offered by the competition by offering a feeling of augmented ownership.
50157
Aug / 8.5
39061
Mar / 8.1
34703
Jan / 8.1
:
:
:
Photoshop
Fame Faking
Personalized
LEGO Figurines
Personalized
Illustrated
Wallpaper
44283
Jun / 5.7
50706
Aug / 5.7
35245
Feb / 5.5
:
:
:
Personalized
Shower Curtains
Billion-Dollar
Business Cards
Personalized
Robot Replicas
49866
Aug / 7.8
You as An
Action Figure
37244
Mar / 5.2
Ultrasounds as
Modern Art
50154
Aug / 6.9
50622
Aug / 6.9
:
:
Self-Trolling
Personalized
Wine Glasses
37323
Mar / 4.7
53251
Sep / 4.1
:
:
Luxury Home
Narcissism
You as a Doll
Copyright © TrendHunter.com. All Rights Reserved
Business
Rental Culture (UPDATE)
The credit-crunch compromise for consumerism
Cluster Pop: 4.8
Implications - Rental culture become a notable trend in 2008, but the recession has turned temporary ownership into a huge
business opportunity. Whether it's a trial before investing in something pricey, a taste of something unaffordable, or the ability
to fake status, rentals cater to those who want it all, but can't afford it.
39774
Apr / 6.9
33093
Jan / 5.7
37182
Mar / 5.6
:
:
:
Celebrity Home
Rentals
$2 An Hour
Rental Cars
Grandmas for
Rent
44706
Jun / 4.6
39859
Apr / 4.0
43928
May / 5.5
55804
Rockin'
Instrument
Rentals
45703
Jun / 3.7
:
:
:
Renting People
Renting Fine Art
Credit Crunch
Cycling Promos
44157
Oct / 5.3
35648
Feb / 5.3
:
:
Baby Toy
Rentals
Mobile Phone
Rentals
Jun / 3.3
51635
Aug / 3.0
:
Rental Car
Rallies
Civilian Rental
Bling
Copyright © TrendHunter.com. All Rights Reserved
Business
Life Swapping
Bartering and trading for a comfortable lifestyle on a budget
Cluster Pop: 5
Implications - Credit-crunched citizens unwilling to compromise their lifestyles are swapping, bartering and trading their way
to desired goods and services. Offering customers the ability to trade instead of pay offers a new way to connect with
budgeting customers and can be applied on small or large scales.
56166
Oct / 6.6
40304
Apr / 6.3
56004
Oct / 5.5
:
:
:
Bartering Brides
Beer Bartering
Facebook
House Swaps
35683
Feb / 5.1
39323
Apr / 5.0
40073
35357
Feb / 5.4
54998
Oct / 5.1
:
Apr / 4.6
Abandoning
Currency
53846
Sep / 3.1
:
:
:
:
Credit Crunch
Hair Selling
Credit Crunch
Art Swapping
Free Book
Exchanges
Cashing in On
Gift Cards
Virtual Closet
Swaps
49029
Jul / 3.0
Creative House
Swaps
Copyright © TrendHunter.com. All Rights Reserved
Business
Next Besting
Budget alternatives to pricey originals
Cluster Pop: 6.5
Implications - The recession has restricted the ability for some to indulge in certain goods, but a variety of alternatives are
popping up to semi-satisfy those desires. Consumers are becoming more creative and open-minded, actively seeking ways
around restrictions and becoming open to budget-friendly compromises.
39842
Apr / 9.3
53816
Sep / 9.0
35486
Feb / 8.2
:
:
:
Fashionable
Clothes For
Free
Affordable Foot
Couture
Budget-Friendly
High Fashion
38877
Mar / 6.1
40899
Apr / 5.8
37783
Mar / 5.2
:
:
:
Credit Crunch
Costume
Jewelry
Affordable
Global Fashion
Fashion Pricing
by Age
28308
2008 / 7.3
Convertible
Couture
51714
Aug / 4.7
Retailers Selling
Scraps
48517
Jul / 7.2
38675
Mar / 6.1
:
:
Couture Prop
Shops
Fast Home
Fashion
44937
Jun / 4.6
38854
Mar / 4.4
:
:
Cheaper Kiddie
Couture
Credit Crunch
Co-Branding
Copyright © TrendHunter.com. All Rights Reserved
TABLE OF CONTENTS - 1/2
Below are half the clusters profiled in the 2010 Trend Report
Ecommuting
Half Formal
EcoTecture
Modern Punk
Nostalgia Geek
Mainstream Geekhood
60s Couture
Trashion
Cougarfication
Flash Mobbing
Pity Journaling 2.0
Gender Bent Beauty
Colorploitation
Derelictorials
Glamtastic Couture
Peek-a-Boo Couture
Geomitecture
Bolder Tattoocations
Celetributes
Photobloggertainment
Evolved Packaging
Cartoonized Reality
Supercharged Tourism
Faux Real
New World Naked
Minimalisticouture
Love-Hateness
Eclectacles
Crafty Paperation
Brightification
Emotionology
21st Century '80s
Novel-ty Print
Budget Avant-Gardism
Patriotic Resurgance
Character-centric Branding
Greenpliances
Fake Pets
Inclusive Innovation
Techlets
Collapsible Design
Fear Marketing
Pandemic Pandemonia
Mega Manes
Superseding the Smartphone
Charitable Shockovations
Modernized Formalwear
Resentimental Entrepreneur
Perishable Investing
Humanization of Celebrities
Compact Design
Sartorial Rebellion
Miniportable Art
Vintography
Showgirl Glam
Corporate Cozy
Death of Sexploitation
Becoming Beige
Fauxnatural Interiors
Alternative Cooking
Bestaurants
Embracism
Downsizing Play
Punk Couture
EnviroWear
The Pursuit of Sleep
Retro Space-Age
Camouflaging Awkward
Faux Food
Kinetic Power
Peacocking
Emphasized Reality
Carefree Nostylgia
Subculture Adoption
DIY Decor
Redesigning Expectations
Homemade Play
Vampire Marketing
Unmistakable Teenfluences
Androgenous Expression
Accommodating Reality
Reviving Constriction
Techtastic Decor
Breaking Toeboos
Concrete Greenery
Haute Athleticism
Recession Recyclovations
Customer as Designer
80s Eccentric
Geeklarations
Tangible Personalization
Return to the Cave
Glamorized Unexpected Success Bargain Sentimental
FREEconomics
Farmed Creationism
Craft Culture
Nomadic Living
Scarytales
Advancycles
Illusionary Escapism
Compact Living
Comfortable Uncomfort
Greenchitecture (UPDATE)
18
Designer Conservation
Sculpted Ritual
Unconventional Curation
Biker Evolved
Pendurance
Colorized Reality
Scentsationalism
Nostalgic Communication
Brand Infusion
Steampunk Design
Frugal Foodies
Not-So-Tricky Picky
Meat à la Mode
Revivial Marketing
Logo Love
Back to Brick
Bagvertising
Payment Progression
Ecotistical Toys
Miniaturization
Aggressive Couture
Disease Mocking
Budget Couture
Blooming Design
Edible Accessories
Quotastic Motivation
Copyright © TrendHunter.com. All Rights Reserved
TABLE OF CONTENTS - 2/2
Yes… You will get plenty of new ideas from this report!
Funwrapping
Sneakytecture
Toychitecture
Pheromone-Infusion
Reflexive Reflection
Juxtaposed Connection
Fauxnerability
Playfulized Routine
Human Dollification
Adultizing Innocence
Snazzvertising
Untabooing
Directvertising
Privatized Urban Art
Body Mod 2.0
Lettered Living
Compact Envy (UPDATE)
Golden Goods
Crowdvertising
Cottage Creatives
Viral Vintage
Youvertising
Esoteric Cuisine
Dual Functionality
Androidoration
Shortened Social Standards
Form Over Food
Urban Gardening (UPDATE)
Robot Relationships
Geek-Enabled Humor
Vintage Ethics
Voice Control
Mind Control Gaming
Techcessories
Mainstream Hipster
Practical Fashionability
Life Swapping
Touchnology
Relaxation Recycled
Pop-Uptailing
Artvertising
Vending Ubiquity (UPDATE)
Wordvertising
Experiential Tourism
Realvertising
Virtual Globetrotting
DIY Healthcare
Urban Exodus
Tech-Aided Training
Permanent Geek
Glamorized Awkward
Adverstunts
Auto-Tuned Fame
Ecopolitan Developments
Shockertainment
Amusement Evolved
Crowdsourced Entrepreneur
Eccentric Expressionism
Emotiboards
Fusionclusion
Subcultivation
Moderntique
Star Mocking
Prodependency
Roboticare
The Pursuit of Happy
Funployment
Metropolitan Foraging
Sex Factor Resurgence
Fuel Stations 2.0
Quick Fix Comfort
Rise of Headwear
Rise of the Tease
Nomadabodes
Creative Convergence
19
GreenRoutine
Misleadvertising
Therapeutic Deprecation
Artificial Aging
Brandaptation (UPDATE)
Selling Mystique
Automotive Minisizing
Embraced Aging
Adult Envy
Commuter Targeting
Real Life Fantasy
Ritzycling
Rental Culture (UPDATE)
Discreet Consumerism
Social Jobbing
Unservice
Next Besting
Faceless Recognition
Nostalgia Marketing
Edible Couture
Portable Nutrition
Digital Sentiment
Tapped-In Telecommuting
Repurposed Refuse
Self-Improvement Gadgets
Faux Baby
In-Car Connectivity
Twitter Mania
Collaborative Communities
Happytecture and Gladesign
Funderwear
Symbiotic Design
Childhood Nostalgia
Sarcastic Surveillance
Preview Culture
Neon Distraction
Depressive Chic
Social Selling
Fashionable Frugality
Freebie Frenzy
Escapism Through Futurism
Wealth Exhibitionism
Narcissistic Indulgence
Subculture Revenge
Adult Fairytales
Statement Splurges
Cyborg Creationism
Paparazzi Parodies
Sea-Sourced Sustainability
Bollywood Mania
Copyright © TrendHunter.com. All Rights Reserved
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TREND KEYNOTES
Let Jeremy Gutsche ignite your group with a keynote or workshop
about viral trends and breakthrough innovation.
Jeremy Gutsche, MBA, CFA
Founder of TrendHunter.com, Author of Exploiting Chaos, Keynote Speaker
Jeremy Gutsche is an innovation expert, cutting edge speaker, author of
Exploiting Chaos and founder of TrendHunter.com, the world's largest
network for trend spotting and innovation. He has been described as "a
new breed of trend spotter" by The Guardian, "an eagle eye" by Global
TV, an "Oracle" by the Globe and Mail and "on the forefront of cool" by
MTV.
At age 28, he was one of Capital One's youngest Business Directors and
innovation leads. With a relentless focus on innovation, he led his team to
grow a $1 billion portfolio of market leading products. He holds an MBA
from Queen's University, studied innovation at Stanford, is a Chartered
Financial Analyst, and a former Management Consultant.
He speaks globally about viral trends and a cutting edge approach to
methodical innovation. Routinely sourced by the media, Gutsche’s broad
appeal ranges from the Economist and the Financial Times to
Entertainment Tonight and MTV.
.
Watch at JeremyGutsche.com
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