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TREND HUNTER
GET
INSPIRED
2008
TREND REPORT
Trend Spotting – Cool Hunting – Innovation
The TREND HUNTER 2008 Trend Report is packed full of delicious trends collected from around the globe
by the world’s largest trend spotting network at TrendHunter.com. As a bonus, we’ve included Unlocking
CoolTM, a guide on how to unleash your innovation potential & infect your products with cool. Enjoy!
Copyright © TrendHunter.com. All Rights Reserved
1
ABOUT THE REPORT
2008
The Trend Report is a collection of 1000+ micro-trends clustered
into 150+ clusters of inspiration
150+ Clusters of Inspiration
1,000+ Delicious Micro-Trends
10+ Global Perspectives
40+ Pages on How to Innovate
Copyright © TrendHunter.com. All Rights Reserved
2
UNIQUE ADVANTAGES
2008
Our Trend Report has several distinctions to help inspire potential
1. Acclaimed Content
2. Globally Sourced
3. Premium Filtered
4. Hyperlinked
5. Measured
Copyright © TrendHunter.com. All Rights Reserved
3
ACCLAIMED CONTENT
2008
Routinely sourced by the media, Trend Hunter is the world’s largest
network dedicated to trend spotting, cool hunting and innovation
Copyright © TrendHunter.com. All Rights Reserved
4
GLOBALLY SOURCED
2008
Our trends have been collected by a global network of roughly 20,000
Trend Hunters, the world’s largest trend spotting network
20,000
12,000
12+ Online Magazines
Trend Hunters
Trends Online
Trends Published (Click the Magazine to Open)
Trend Hunter
Ad Cult
Luxury Reviewer
Styleteria
Techopolis
Naughty Trends
Phone
Obsession
Modern Art
Candy
Uncool Hunting
Hot Hotel
Reviews
Concept Cars
Magazine
ecomoto
Editorial
Review
Copyright © TrendHunter.com. All Rights Reserved
5
PREMIUM FILTERED
2008
We've cherry picked the best from our database of more than 10,000
posts to bring you 150+ clusters of inspiration
12,000
Micro Trends
1,000+
150+
Top Micro
Trends
Clusters of
Inspiration
• Cutting Edge
• Viral News
• Pop Culture
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6
HYPERLINKED 4 MORE
2008
Dive deeper – all 1000+ micro-trends are hyperlinked to our free
online articles, which in many cases include galleries and videos
• Details
• Galleries
• Videos
• Product Links
• Comments
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7
MEASURED
[ TRAFFIC SCORE ]
2008
We score micro-trends for popularity, leveraging ~1,000,000 monthly
views to bring you a measure of what's important
Traffic Score – Relative Popularity
Normalized by Month & Capped
Example:
A score of 10
means the
trend received
at least 5x the
traffic of an
average trend
600%
Relative Traffic
500%
400%
300%
200%
100%
0%
1
2
3
4
5
6
7
Traffic Score
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8
8
9
10
HOW TO READ
2008
Each of the micro-trends includes useful information including
discovery date and the relative traffic score
Trend ID
Open any trend using its id:
TrendHunter.com/id/XXXX
8921
Discovery Date
This may be before or after the
product has been released, but
discovery is a useful measure
because it reflects when the web
community took notice.
June / 9.0
Traffic Score
Out of 10, this is a measure of traffic
relative to other posts on Trend Hunter
during the same month.
>6 : Above Average
>7 : Hot
>9 : On Fire
Hyperlinked Picture
Click on any picture (in
PRESENTATION MODE) to open the
full article. This can include galleries,
videos, and product links
Ford Sync & In Car
Speech Recognition
Copyright © TrendHunter.com. All Rights Reserved
9
WHAT’S A CLUSTER
2008
Cluster’s are meaningful groups which can inspire an idea. Note:
the same micro-trends can be clustered in many different ways.
Copyright © TrendHunter.com. All Rights Reserved
10
OUR TEAM
2008
Special thanks to our global community of roughly 20,000
members, especially the Top Trend Hunters
Top 24 Trend Hunters
Click the Trend Hunter to Open Their Portfolio
Ranked by Trends Published in 2007
Jeremy
Gutsche
Canada
Bianca Bartz
Canada
Trendopoly
Ben Preiss
Isreal
Alex Cove
USA
ThisChick
Canada
Em Rocks
UK
Juan Carlos
Bonilla - Mexico
TechnoGadget
Philippines
PopEye
Nisara
Tao Miller
Hawaii
Heather
Hobson Florida
Design Crack
California
Cosio55
Mexico
Hobbyist
Philippines
Going Like 60
USA
Kyosuke0603
Philippines
Justin Good
Virginia
Chris Skleryk
Canada
Hjotur
Iceland
Juan
Rodriguez Villa
Spain
Rosa Capacola
Pennsylvania
Trend Spotter
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11
ABOUT THE EDITORS
2008
Our Trend Hunter report was compiled by the following
Jeremy Gutsche,
MBA, CFA
Bianca Bartz
Editor, Trend Hunter
Vancouver, Canada
Founder, Trend Hunter
Toronto, Canada
TrendHunter.com/Bianca
JeremyGutsche.com
Jeremy Gutsche is an innovation expert and the founder
of TrendHunter.com, the world's largest network for trend
spotting and innovation. He holds an MBA from Queen's
University, is a Chartered Financial Analyst, and a former
Management Consultant. Today, he publishes over a
dozen online magazines, speaks globally about
innovation, and is Capital One Canada's Director of
Innovation. Jeremy is frequently sought after by the media
for his opinions on the next big thing. His broad appeal
ranges from The Economist who source Jeremy for their
'World in 2008' special to MTV who calls Jeremy 'on the
forefront of cool'.
SPEAKING ENGAGEMENTS - In his speaking
engagements, Jeremy speaks about how to leverage viral
trends and methodically approach innovation to generate
ideas, stimulate creativity and ultimately unlock cool. With
a background in management consulting and web 2.0,
Jeremy brings a rare perspective on how to unleash
innovation within a business context.
Copyright © TrendHunter.com. All Rights Reserved
12
Bianca is a vibrant young journalist who is thrilled
to be part of the Trend Hunter team. A graduate in
journalism and student of the world, Bianca is an
editor for Trend Hunter and head of PR.
Writing for a newspaper would never fulfill this
young aesthete. Bianca goes through her day
looking for beauty in the world. It is her hope to
help others see how amazing the world is and to
pass on her own intrigue for the latest trends and
discovering the world’s wonders.
It is her greatest ambition to be able to enhance
people’s lives through her work and help others
appreciate that life is fabulously beautiful!
Stay tuned for more trends from around the globe
from this ambitiously curious “Hamburger.”
TREND HUNTER
2008
2008 TREND REPORT
I.
Background
About Trend Hunter
II.
Unlocking CoolTM
How to Unleash Your Innovation Potential & Infect Your Products With Cool
III. 2008 Trend Clusters
Over 1,000 Micro Trends Clustered Into 150 Patterns of Inspiration
IV. Global Perspective
Predictions from 10 of the World’s Top Trend Hunters
V.
Ideation Template
Copyright © TrendHunter.com. All Rights Reserved
13
GET
INSPIRED
CATEGORIES
2008
2008 TREND REPORT
MARKETING
POP CULTURE
DESIGN
TECHNOLOGY
ENVIRONMENT
FASHION
LIFESTYLE & FOOD
RANDOM
Copyright © TrendHunter.com. All Rights Reserved
14
TREND CLUSTERS
2008
Below are the clusters profiled in the 2008 Trend Report
Fake Reality
Shockvertising
Smarketing
Scentvertising
Food as a Medium
Intentional Viral
Child Branding for Adults
Brandaptation
Embracing Blogs
Taboo Mediums
Brand Intoxication
Pink Marketing
YouTubevertising
Tween Targeting
Custom Retro
The Nexus of Denim
Boundary Shattering
Beauty by Consumption
Convertible Couture
Digital Beauty
Web 2.0 Cameras
Tech-Enabled Weight Loss
Printastic
Pervasive Gadgetry
Interactive Touch
Mood Sensitive Tech
Vending Ubiquity
Multi-Functon Time
Holographic Reality
Wearable Television
Braillient
Graffiti Art
Glittery Gadgets
Street Style
Glowing Fashion
Style Over Tradition
Intimate Innovation
Bootastic
The Skinny on Thin
Paid Cosmetic Surgery
Urban Parent Gear
High-Flying Fashion
Fake Unreal
Collaborative Branding
Spoof Fashion
Swimming in New Waters
Pet Fashion
Yoga Culture
Traditional Embraced
Luxury Chocolate
Health by Consumption
O2 2.0
Fake Reality
Ceilings of Opportunity
Gum Ideas
Multi-Function Necessity
Retromusement
Enhaned Ubiquity
The Future of Laundry
Glowing Innovation
Headset Couture
Flexible Technology
Maintenance Made Fun
Container Housing
Copyright © TrendHunter.com. All Rights Reserved
Premium Flight
Creative Consumption
New Bubbly
Joy in Junk Food
Fun with Terror
Techaddiction
Cooking Lessons 2.0
Juice Evolved
Mega Pools
Edible Art
Fun with Anti-Bacterial
Offbeat Beverages
Culinary Fusion v2
Odd Edibilities
BBQtastic
Spirit Reinvention
Organic Eating
Food Diversification
Wine-o-vation
Love Patches
Boring Reborn
Getting Personal With DNA
Focal Kitchen or Bust
Wallpaperific
Public Spectacles as Sport
Gossip Enabled
The Rise of Viral Video
Sensational Reality
Glorified Napping
Connected Conscience
I Love Me
YouTube 101
15
Alcohol on the Go
EcoAlco
AlcoChocolate
Functional Treates
Rentable People
Inmate Ingenuity
Eco-Erotica
Eco-Friendly Bags
SolorMoto
Solar Eco Gadgets
Recycled Art
DIY Green
Organification
Hybridization
Green Paper
Urban Gardening
Solarchitecture
SecureObsession
RoboCatering
TechnoMassage
Sexy Vegan is Still Viral
Plastic Planet
Innovations for the Blind
Living While Senior
Web Enabled Activism
Modern Veganism
Fascinated With Facebook
Rental Culture
Ugly Love
Culturally Sensitive Toys
Pet Humanization
Nouveau Toilette
Mobile Dwellings
Nouveau Cutlery
Myth Reborn
Underwater Explored
Naughty Interactive
Facebook Journalism
Toilet Paoer as a Medium
Bamboozled
Swaravication
Fire Breaks Free
Self-Expression on Food
Tree Houses
Reoutine Enhanced
Storage Gond Stylish
Packaging Repachaged
Design Over Function
Tattoo 2.0
Celebrity YouTubing
Unique Over Tradition
Charity 2.0
Public Pillow Fighting
Alarming Technology
Creative on Paper
Aqua Culture
Dubaichitecture
Smallchitecture
Portabilitcation
Living the Fake Life
Video Spoofing
Swiss Army Style
Performance Pillows
Brandaptation (e.g. Cars)
Cluster Pop:
8.5
MARKETING
2008
Product diversification is hardly new, but brands are now
stretching beyond traditional boundaries for marketing
Description
Some auto manufacturers have expanded their brands by
offering products such as home gyms, cellular phones,
video games, optical frames, and home design products
(everything from kitchen appliances to luxury bathroom
fixtures). They’re also forming strategic partnerships – like
Rolls Royce, who teamed with a hotel chain in Hong Kong
to offer their vehicles exclusively to guests.
3679
Jan / 7.3
9783
Sep / 8.7
8108
Jul / 9.6
:
:
Implications
Bigger companies are branching out by offering a wider
range of products, often unrelated to their original offering.
This approach has enabled companies to further cement
their relationship with their brands’ devotees as well as
expose it to a wider audience.
Rolls Royce Hotel Hong Kong Hotel
Provides Guests with
Sweet Ride
Nokia Vertu Ferrari
Phone - Ascent
Ferrari 60
Luxury Home Gyms
- The Ferrari Unica
6519
4531
4004
7119
Apr / 9.3
2709
2006 / 6.6
8097
Jul / 8.9
:
:
:
Lamborghini's
Limited-Edition
Coffeemaker
Automakers Get Into
Gaming - Ferrari to
Launch Video Game
Mercedes Glasses MB Jumps into
Optical Fashion with
40 New Frames
(GALLERY)
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16
Feb / 6
Bathroom Inspiration
- The Domus
Showerhead and
Porsche Design
Faucets
Jan / 9.3
May / 9.8
:
:
Footwear and
Driving - Adidas &
Porsche Design
Footwear
Mustang Cologne
Beauty by Consumption
Cluster Power:
7.9
FASHION
2008
We love to eat and we love to look beautiful. Marketers
are helping us do both
9534
Sep / 8.1
Description
Dozens of new products are touting their ingredients as beneficial for your
health, like pomegranate wine, Veev Acai alcohol, Acai berry yogurt, BORBA
skin care smoothies and chocolates.
Implications
We’ve become so accustomed to multi-tasking in our society that we’ve
come to expect the products we consume to offer multiple uses as well.
Food without function or beauty products that don’t have alternate benefits
are a thing of the past. For established brands like Coca-Cola, this is an
innovative way to diversify their product base.
Booze Yourself Beautiful - VeeV Acai
Spirit (GALLERY)
9711
Sep / 8
:
More Youthful By
Yogurt - Acai Berry
Alive (GALLERY)
8503
Aug / 9.9
6360
:
Apr / 8.4
5929
Mar / 8.8
2051
2006 / 7.1
1198
2006 / 4.5
:
:
:
Drink Yourself Beautiful Coca Cola Beauty Tea - Cosmetic Soft Drinks - BORBA Skin Care
Nutraceutical Products L'Oreal and Coca Cola
Products (VIDEO)
Set To Take Off
Launch Lumaé
Pomegranate Wine Get Healthy While You
Drink
Eat Your Way to
Healthier Skin - Borba
Skin-Care Chocolates
Copyright © TrendHunter.com. All Rights Reserved
17
Vending Ubiquity
Cluster Power:
8.7
TECHNOLOGY
2008
New vending machines are reinventing the industry
7822
Jul / 4.9
Description
Vending machines aren’t just for pop anymore. From
mobile phones to soccer balls, you can pretty much get
anything from modern vending machines. In fact, you
don’t even have to ‘get’. You can also ‘give’ with charitable
donation vending machines.
Implications
Almost any product and many services can be vended on
a 24-hour basis, requiring no on-site staff and little
maintenance.
Machines that dispense free merchandise in exchange for
watching advertisements is an ingenious marketing tool.
Hair Straightener Vending Machines (UPDATE) - Now Set
To Appear In NYC Clubs
8657
Aug / 10
7039
May / 9.9
8244
Jul / 9.9
:
:
:
Bicycle Vending
Machine BikeDispenser.com
(GALLERY)
Vending Machine Offers
Free Drink if You Watch
30 Second Commercial
Nail Art Vending
Machines
Copyright © TrendHunter.com. All Rights Reserved
7304
May / 9.6
WaterWerkz Vending
Machines Mix Drinks
On The Fly
18
9361
Sep / 9
4885
Feb / 7.6
:
:
Solar-Powered Vending
Machines - Golf Balls &
Drinks
Pizza Vending
Machines?
I Love Me
Cluster Power:
9.5
2008CULTURE
POP
Vanity is a powerful driver, making this one our most viral
clusters. Tap into vain and attract attention (to yourself)
7694
Jun / 10
Description
Love the way you look? Now you can have your mug immortally
preserved on a range of products, from canvases to stickers, to
Kleenex boxes. You can even have a custom fragrance mixed
using your DNA. Why play with a Barbie doll when you could
just have a mini you doll made? If you love the idea of you on a
canvas, transform yourself into pop art with TrendyPortrait.
Implications
Help your customers (especially the self-obsessed MySpace
Generation) love themselves by providing them with products
and services that cater to their narcissistic side.
Self Kiss Exhibit - The Hottest Way to Take
Your Self Portrait (GALLERY)
8665
Aug / 10
8260
Jul / 9.9
6758
Apr / 10
3541
Jan / 8.5
8398
Aug / 10
:
:
:
:
:
You As Art - Transform
Yourself Into Pop Art
With TrendyPortrait
(GALLERY)
Your Look-a-Like Doll Hero Builders Custom
Action Figures
Custom Dolls - Create
Your Own Mini Me at
Tiny Pocket People
(GALLERY)
Personalized
Bobbleheads - Pretend
You're Famous!
(GALLERY)
Your DNA as a
Fragrance - Smell
Yourself Sexy
Copyright © TrendHunter.com. All Rights Reserved
19
Rental Culture
Cluster Pop:
6.8
2008CULTURE
POP
From designer bags to celebrities, the list of ‘rentables’
is expanding exponentially
Implications - The vast quantity of temporary ownership services reflects the growing reluctance to commit to
products, services and relationships. If items, particularly more costly ones, come with an option to rent, their appeal
rises dramatically. Many companies offering payments in smaller denominations ultimately gain superfluous income.
2613
2006 / 6.1
8731
Aug / 9
9791
Sep / 7.7
9291
Sep / 10
:
:
:
:
Rent a Garden
Baby Clothes Rentals Luette Leiehen
(GALLERY)
Geeks Exchange
Expertise For Dates Rent-A-Nerd
Rent-A-Star - Celebs
For Hire (GALLERY)
4908
2529
6342
Apr / 10
5372
Mar / 8.6
Feb / 7.4
:
:
:
Rent a Wife - Finally
There's Hope
(VIDEO)
P2P Renting - Make
Money By Renting
Out Your Own
Movies and Games at
iLetYou.com
FakeYourSpace.com
- A Place Where You
Can '˜rent' a Friend
Copyright © TrendHunter.com. All Rights Reserved
20
8519
Aug / 7.9
8319
Jul / 5.3
:
2006 / 5.1
Rent a Pilgrim
Friendship For Rent Relationship (VIDEO)
1894
2006 / 5.3
Pet Rentals FlexPetz Rents out
Dogs (GALLERY)
1364
2006 / 5
:
:
The Rise of Rented
Luxury – Including
Rental Handbags
ZipCars - Rent by the
Hour - Parking, Gas
& Insurance Included
ORDER ONLINE
2008
TRENDHUNTER.COM/TRENDREPORT
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21
GET
INSPIRED