Rivvid Ad Formats
Engaging consumers through branded video trivia
games
You Tube meets Trivial Pursuit
• Rivvid is a new social video trivia game centered around videobased trivia content.
– Graphic below is an overview of how it works
© Rivvid
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Why do brands use social games to
attract clients?
Games and Social Networking apps deliver the
most engaging experience on the web and mobile
today, and set the stage for the battleground for
controlling the consumer relationship going
forward for all platform providers on all platforms
(resource:
http://www.theappside.com/2012/01/10/flurrystats-social-games/)
Why do brands use social games to
attract clients?
• Mark Zuckerburg, Founder of Facebook, quoted at
F8 Live “Now that everyone is socially connected,
what will keep them there are social games and
apps.”
• Stats that social games and apps are on their way:
– Apple’s App store to hit 25 billion downloads
– In January 2012, 181 million U.S. internet users
watched nearly 40 billion videos, with the average
viewer watching 22.6 hours of video content
– Video will dominate mobile data traffic by 2015
• Generation Y will dominate the marketplace by
2015. How are you positioning your company for
Generation Y?
Access individuals with high Social Network
Potential (SNP) Tools
Create share worthy content
Players act as “referral channel”/ “brand ambassadors” for advertisers
Experience with games endorses word-of-mouth buzz
Active
Engagement vs.
passive viewing!
Access individuals with high Social Network
Potential (SNP) Tools
Automatically share name of brand channel and the quiz points with Facebook or twitter
friends when done
CONCLUSION:
As a marketer,
Video Trivia
will become
an integrated
part of your
broader social
media
marketing
strategy
What kind of data do you collect?
• Demographics
– Age, Gender, Location
• Frequently played games shows their interest
– i.e.movie buff, wine lover, history, etc.
• Viewer activity
– Game elevates experience = Increase your Brand’s
Facebook Page “Likes” or CTR to website/promo
• Viewer retention
– Deploy new games/promotion to keep them
returning
• Conversion rates – activation
Rivvid Quiz Creation Tool – SEO friendly
Rivvid enables marketers to create their own
video trivia games
SEO friendly:
Quiz name accounts
for Title tag
Description accounts
for meta tag
description
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Rivvid Quiz Creation Tool –Select clip
Compile different you tube clips to create several
video trivia questions
© Rivvid
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Rivvid Quiz Creation Tool –Enter Question and
Answers
Drag the blue bar to select what particular video clip targets the message you
wish to educate your audience
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Rivvid Quiz Creation Tool –Review questions
Control Brand Messaging
•Control corporate identity and
message
•Brand Message crafted through
video trivia questions
• Adjust video trivia questions
through Rivvid’s Quiz Creation
Tools
•SEO friendly
© Rivvid
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Facebook Tabs/Integration
Video Trivia Contest – Integrate all
quizzes into Facebook Tab
Embed video trivia and
players inside of
Facebook tabs
Facebook Video Trivia Engagement
Ads/Integration
Appear as a Facebook Ad on
right hand side
Video Trivia Engagement Ad
overlays screen
Facebook Video Trivia Engagement
Ads/Integration
Flash banner ad
Sponsor Themed Quizzes
Strategically sponsor quizzes relevant to your brand
Brand/Business Channel

Complete Business Channel control
• Upload logo
• Font colors to match brand’s
identity
• Upload your own video ad
• Incorporate video trivia games into
a custom branded channel.
• Upload your own banner ad
• (Feature new
products/services/events)
• Manage site widgets (i.e URL,
pictures, text)
• Create custom background skin
• Write custom questions w/ video
editing
• Integrate custom sweepstakes
campaign with custom rules
Sponsor Campaigns
Sponsor “Themed” Channels - Exclusively
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Sponsor “Themed” Channels – rotating banner
Live! Game
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Brand Integration
Companies have the opportunity to capitalize on marketing their brand to the
Generation Y market via the following Rivvid Brand Integration products:
•
•
•
•
•
•
Rivvid Video Trivia Engagement Ads allows advertisers to showcase a 15-second video trivia
game as a Facebook ad
Brand/Business Channels allows companies to any manage their brand within a video trivia
“channel”
Sponsor campaigns is a social media campaign a company run using trivia platform to allow
brand to where players will compete head-on with each other, either in turn-based, team-based
or live.
Sponsor Themed Channels is a “theme” the channel may have that fits your client’s campaign
strategy. For example, retail client selling bikinis may have a “Travel destination” channel or an
Orthodontist may have a “Teen talk” channel.
Sponsor Themed Quizzes is a “quiz” that brands may sponsor by placing their banner ad next
to the quiz
Custom ‘White-Labels’ allows publishing companies with extensive video libraries (such as
Disney, TV networks, LiveNation, city councils, etc.) to convert thousands of hours of content into
brand-engaging interactive games.
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–
–
© Rivvid
Rivvid Live is a 24/7 continuous MMO game in which all players see the same questions at the
same time as they compete for sponsor-based incentives.
Rivvid Tournaments will be sponsor-based (paid) live game events where players compete for
real prizes.
Video Trivia allows companies to incorporate the video trivia game inside of their own website
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Why Use Rivvid as a Marketing
Channel /Social Media Platform?
• Guaranteed Cognitive Awareness with new video advertising
platform
• “Top” of mind awareness
• Low cost, unique, new custom gaming platform
• Build brand awareness organically
• Tap into the power and gain presence in major social media
outlets/networks
• Drive traffic to your website or business channel
• Create brand ambassadors
• Obtain data about your consumers
• Quick & easy implementation
• Generate leads
• Diverse, multiple revenue streams across media platforms
• Social Network integration (Facebook tabs, etc.)
• ‘White label’ custom branded game applications