Rivvid Ad Formats Engaging consumers through branded video trivia games You Tube meets Trivial Pursuit • Rivvid is a new social video trivia game centered around videobased trivia content. – Graphic below is an overview of how it works © Rivvid 2 Why do brands use social games to attract clients? Games and Social Networking apps deliver the most engaging experience on the web and mobile today, and set the stage for the battleground for controlling the consumer relationship going forward for all platform providers on all platforms (resource: http://www.theappside.com/2012/01/10/flurrystats-social-games/) Why do brands use social games to attract clients? • Mark Zuckerburg, Founder of Facebook, quoted at F8 Live “Now that everyone is socially connected, what will keep them there are social games and apps.” • Stats that social games and apps are on their way: – Apple’s App store to hit 25 billion downloads – In January 2012, 181 million U.S. internet users watched nearly 40 billion videos, with the average viewer watching 22.6 hours of video content – Video will dominate mobile data traffic by 2015 • Generation Y will dominate the marketplace by 2015. How are you positioning your company for Generation Y? Access individuals with high Social Network Potential (SNP) Tools Create share worthy content Players act as “referral channel”/ “brand ambassadors” for advertisers Experience with games endorses word-of-mouth buzz Active Engagement vs. passive viewing! Access individuals with high Social Network Potential (SNP) Tools Automatically share name of brand channel and the quiz points with Facebook or twitter friends when done CONCLUSION: As a marketer, Video Trivia will become an integrated part of your broader social media marketing strategy What kind of data do you collect? • Demographics – Age, Gender, Location • Frequently played games shows their interest – i.e.movie buff, wine lover, history, etc. • Viewer activity – Game elevates experience = Increase your Brand’s Facebook Page “Likes” or CTR to website/promo • Viewer retention – Deploy new games/promotion to keep them returning • Conversion rates – activation Rivvid Quiz Creation Tool – SEO friendly Rivvid enables marketers to create their own video trivia games SEO friendly: Quiz name accounts for Title tag Description accounts for meta tag description © Rivvid 8 Rivvid Quiz Creation Tool –Select clip Compile different you tube clips to create several video trivia questions © Rivvid 9 Rivvid Quiz Creation Tool –Enter Question and Answers Drag the blue bar to select what particular video clip targets the message you wish to educate your audience © Rivvid 10 Rivvid Quiz Creation Tool –Review questions Control Brand Messaging •Control corporate identity and message •Brand Message crafted through video trivia questions • Adjust video trivia questions through Rivvid’s Quiz Creation Tools •SEO friendly © Rivvid 11 Facebook Tabs/Integration Video Trivia Contest – Integrate all quizzes into Facebook Tab Embed video trivia and players inside of Facebook tabs Facebook Video Trivia Engagement Ads/Integration Appear as a Facebook Ad on right hand side Video Trivia Engagement Ad overlays screen Facebook Video Trivia Engagement Ads/Integration Flash banner ad Sponsor Themed Quizzes Strategically sponsor quizzes relevant to your brand Brand/Business Channel Complete Business Channel control • Upload logo • Font colors to match brand’s identity • Upload your own video ad • Incorporate video trivia games into a custom branded channel. • Upload your own banner ad • (Feature new products/services/events) • Manage site widgets (i.e URL, pictures, text) • Create custom background skin • Write custom questions w/ video editing • Integrate custom sweepstakes campaign with custom rules Sponsor Campaigns Sponsor “Themed” Channels - Exclusively © Rivvid 18 Sponsor “Themed” Channels – rotating banner Live! Game © Rivvid 20 Brand Integration Companies have the opportunity to capitalize on marketing their brand to the Generation Y market via the following Rivvid Brand Integration products: • • • • • • Rivvid Video Trivia Engagement Ads allows advertisers to showcase a 15-second video trivia game as a Facebook ad Brand/Business Channels allows companies to any manage their brand within a video trivia “channel” Sponsor campaigns is a social media campaign a company run using trivia platform to allow brand to where players will compete head-on with each other, either in turn-based, team-based or live. Sponsor Themed Channels is a “theme” the channel may have that fits your client’s campaign strategy. For example, retail client selling bikinis may have a “Travel destination” channel or an Orthodontist may have a “Teen talk” channel. Sponsor Themed Quizzes is a “quiz” that brands may sponsor by placing their banner ad next to the quiz Custom ‘White-Labels’ allows publishing companies with extensive video libraries (such as Disney, TV networks, LiveNation, city councils, etc.) to convert thousands of hours of content into brand-engaging interactive games. – – – © Rivvid Rivvid Live is a 24/7 continuous MMO game in which all players see the same questions at the same time as they compete for sponsor-based incentives. Rivvid Tournaments will be sponsor-based (paid) live game events where players compete for real prizes. Video Trivia allows companies to incorporate the video trivia game inside of their own website 21 Why Use Rivvid as a Marketing Channel /Social Media Platform? • Guaranteed Cognitive Awareness with new video advertising platform • “Top” of mind awareness • Low cost, unique, new custom gaming platform • Build brand awareness organically • Tap into the power and gain presence in major social media outlets/networks • Drive traffic to your website or business channel • Create brand ambassadors • Obtain data about your consumers • Quick & easy implementation • Generate leads • Diverse, multiple revenue streams across media platforms • Social Network integration (Facebook tabs, etc.) • ‘White label’ custom branded game applications
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