Group members: Yuan Lu & Ling Zhang Schedule History Zara Retailing SWOT History  Background Belongs to Inditex (Spain) Largest international fashion companies Timeline: first store in1975 U.S. store in 1989 expanding in Europe Asian in 2008 Stores: in 88 countries with 1808 Zara stores and 164 Kiddy's Class stores Products: Women; TRF; Men; Kids Zara retailing--Store Format(Retailing): location: The stores are located in highly visible locations Zara invest in prime locations, including the premier shopping streets and upscale shopping centers.  Store layout Display window: attract shopper inside and allow them to see the type of garment offered.  Display window Store Layout-wall  Zara strategically places pot lights aiming at the walls  Bright lighting: Bright lighting is used in Zara to highlight all vivid designs, and fabric.  , SWOT  Strength Fast Fashion：Fast delivery, Affordable price, Latest fashion trends (fashion imitator) Rapid supply chain production plant and logistic system (one warehouse) Strategy location：close to luxury brand store More styles SWOT  Weakness Competitive market: H&M, Mango Quality : America V.S China（content of methanol and PH Value） In store service SWOT  Opportunity There are more global markets that they can explore They can also enter into new segments and expand those areas where they haven’t Online marketing Advertising SWOT  Threats: Intense competition: H&M, Forever21, High Labor cost in European countries Reference  http://zarafashion2013.wix.com/zara#!background/c18mg  http://www.inditex.com/our_group/our_history  http://www.zara.com/us/en/company-c11112.html  http://www.forbes.com/sites/gregpetro/2012/11/05/the-future-of-fashionretailing-the-hm-approach-part-3-of-3/  http://xstbreeze.blog.hexun.com.tw/27203089_d.html  http://sc.sina.com.cn/fashion/wanggo/2014-03-15/1345187359.html  http://www.interbrand.com/en/best-global-brands/2013/Best-GlobalBrands-2013.aspx