Big data & Analytics
April 30, 2015
Henrik Toft, IBM CTO Office
[email protected]
Data will disrupt entire industries...
75% of World pop have a mobile
• More people mobiles than water
• More mobiles than toothbrushes
40% of the planet is on the Internet
71% of Business
Leaders believe
their success depends
on technology
Est a trillion devices connected
An iPad today has the same power
as most powerful computer in 1994
80% of world data in <2yrs old
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4/5th of world data is unstructured
2.5b GB of data is created daily
• the same as 500 million x DVDs
Kapløbet er godt igang...
Professor John Womersley, Chief
Executive of STFC, said:
Data intensive techniques has the
potential to revolutionise every
business sector.
This investment will bring in significant
knowledge and expertise from IBM
Research that will help ensure our
science and industry remains at the
very forefront of research and
development.
STFC and IBM will engage in
collaborative projects with third parties
and draw on the scientific excellence
of UK universities to develop
advanced software solutions to
address real world challenges in
academia, industry and government.
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will invest $3 billion over the
next four years to establish a
new Internet of Things (IoT) unit
New IoT API services as part of
IBM’s Bluemix platform-as-aservice
Defining big data
2012 survey of 1144
professionals from 95 countries
across 26 industries.
http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-big-data-at-work.html
Defining big data
Defining big data
Appetite for more?
Værdisætte
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http://www-935.ibm.com/services/us/gbs/thoughtleadership
http://www.ibm.com/smarterplanet/global/files/the_widening_divide_20121030.pdf
Værdisætte
http://www-935.ibm.com/services/us/gbs/thoughtleadership
The Speed Advantage
Surveyed 1000 executives and
managers from more than 60
countries.
•
•
•
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64% of Organizations realize a positive return
on Analytics investment within a year
69% of Speed Driven Analytics Organizations
created a signifgant positve impact on
business outcomes
74% of respondents anticipate the speed at
which executives expect new data-driven
insights will continue to accelerate
http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=XB&infotype=PM&appname=GBSE_GB_TI_USEN&htmlfid=GBE03624USEN&attachment=GBE03624USEN.PDF
There are many use cases for Big Data
Know Everything About your Customers
• Social media customer sentiment analysis
• Promotion optimization
• Segmentation
• Customer profitability
• Click-stream analysis
• CDR processing
• Multi-channel interaction analysis
• Loyalty program analytics
• Churn prediction
Run Zero Latency Operations
Innovate new Products Speed
and Scale
• Social Media - Product/brand Sentiment
•
•
•
•
analysis
Brand strategy
Market analysis
RFID tracking & analysis
Transaction analysis to create insightbased product/service offerings
Instant Awareness of Risk
• Smart Grid/meter management
and Fraud
• Distribution load forecasting
• Multimodal surveillance
• Sales reporting
• Cyber security
• Inventory & merchandising optimization
• Fraud modeling & detection
• Options trading
• Risk modeling & management
• ICU patient monitoring
• Regulatory reporting
• Disease surveillance
• Transportation network optimization
• Store performance
Exploit Instrumented Assets
• Environmental analysis
• Network analytics
• Experimental research
• Asset management and predictive issue resolution
• Website analytics
• IT log analysis
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The Analyst Shortage
140.000-190.000
The United States alone faces a shortage of 140,000
to 190,000 people with analytical expertise and 1.5
million managers and analysts with the skills to
understand and make decisions based on the
analysis of big data according to McKinsey & Co
Source: http://www.mckinsey.com/features/big_data
IBM Danmark’s bidrag til kompetanceudvikling
Watson University
programs
IBM’s Big data & Analytics
løsninger er markedsførende
Åben
uddannelse
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IBM levere Big data og
Watson på AU
Statskundskab
IBM og DTU udvikler
ny Big data uddannelse
Ønsker værdi idag...
Har et specifikt behov
Strategisk tilgang
Ønsker værdi idag...
Har et specifikt behov
Strategisk tilgang
What if you could do this?
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What if you could do this?
Requirement
Simple and not complex
Affordable and In-expensive
Not require an army of skilled
data analysts
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IBM Watson Analytics
Instant Access
Free
You
Watson Analytics
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Demo af Watson Analytics
Google: Watson Analytics
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Ønsker værdi idag...
Har et specifikt behov
Strategisk tilgang
Bluemix including Watson Developer cloud
80 services and growing
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Bluemix including Watson Developer cloud
80 services and growing
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Google: Bluemix
Bluemix including Watson Developer cloud
80 services and growing
I.e. Workflow for
Bluemix makes it
easy for you to
create workflows
I.e. IBM Presence Insights
helps you understand
mobile activity in and
around a physical location
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I.e. Hadoop Cluster with IBM
BigInsights™ or IBM Insights
for Twitter to Search Twitter
content from the Twitter
Decahose.
I.e. IBM Predictive Modeling
based on IBM SPSS.
Bluemix including Watson Developer cloud
80 services and growing
I.e. Workflow for
Bluemix makes it
easy for you to
create workflows
I.e. IBM Presence Insights
helps you understand
mobile activity in and
around a physical location
25
I.e. Hadoop Cluster with IBM
BigInsights™ or IBM Insights
for Twitter to Search Twitter
content from the Twitter
Decahose.
I.e. IBM Predictive Modeling
based on IBM SPSS.
Google:
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Watson Developer
Cloud (or Bluemix)
Ønsker værdi idag...
Har et specifikt behov
Strategisk tilgang
IBM is named a leader in The Forrester Wave™:
Big Data Hadoop Solutions, Q1 2014
“IBM has offerings in grid computing,
databases, and many other data
management technologies that it can bring
to a comprehensive Hadoop solution.”
“IBM has advanced analytics tools, a
global presence, and implementation
services, so it can offer a complete big
data solution that will be attractive to
many customers.”
“IBM has more than 100 Hadoop
deployments, some of which are fairly
large and run to petabytes
of data.”
Source: Forrester Research, Inc. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research,
Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and
comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions
reflect judgment at the time and are subject to change.
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Combines the power of Hadoop with enterprise-grade features
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InfoSphere BigInsights 3.0 – QuickStart Edition
• Free, no limit, non-production
version of BigInsights
• Big SQL, BigSheets, Text
Analytics, Big R, management
console, development tools
• Tutorials and education
• Installable images or VM
Single or multi-node clusters
Over 53,000 downloads to date
http://IBM.co/QuickStart
http://www.ibm.com/developerworks/downloads/im/biginsightsquick/
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© 2015 IBM Corporation
Big data is big business... Now and in the years to come
InfoSphere BigInsights
Enterprise Capabilities
Visualization & Exploration
Development Tools
Advanced Engines
IBM June 15 announcement
major commitment to Apache®Spark™,
•
•
•
Connectors
Workload Optimization
•
Administration & Security
Open
source
•
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Open source
Hadoop components
Will embed Spark into its industry-leading
Analytics, Commerce and Watson Health
Cloud platforms
Offer Spark as a service on IBM Bluemix
Cloud.
Put more than 3,500 IBM researchers and
developers to work on Spark-related
projects
Donate its breakthrough IBM SystemML
machine learning technology to the Spark
open source ecosystem
Educate more than one million data
scientists and data engineers on Spark.
Reaching for the stars
IBM, NASA, and the SETI Institute are
collaborating to analyze terabytes of
complex deep space radio signals.
“With Spark as a Service on Bluemix,
we’ll be able to work with IBM to develop
promising new ways to analyze signal
data as we hunt for evidence of
intelligence elsewhere in the cosmos.
This is an exciting example of synergy in
the service of science,”said Dr. Seth
Shostak, Senior Astronomer and Director
of the Center for SETI Research.
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On IBM Cloud
Governing and Managing Big Data for Analytics and Decision Makers
28 sider
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http://www.redbooks.ibm.com/redpapers/pdfs/redp5120.pdf
Designing and Operating a Data Reservoir
188 sider
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http://www.redbooks.ibm.com/redbooks/pdfs/sg248274.pdf
25.-29. oktober, Las Vegas
www.ibm.com/software/events/insight
Mere end 1500 sessioner
Mere end 14.000 deltagere
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Big data & Analytics
April 30, 2015
Henrik Toft, IBM CTO Office
[email protected]