Pre - conference workshop: " Social HR - helping HR succeed!", Andras Horvath and Zoran Povh, IBM Social Business team Your business is only as good as its people. What should HR teams do to demonstrate their value in a world where customer involvement in all aspects of the business is becoming increasingly important? Join this 45 minutes workshop to learn, how HR can build and enable a customeractivated workforce: - Partner more extensively, looking for others in their ecosystem, who can help deliver increased value to end customers. - Lead in the era of social/digital interaction, communicating with – and learning from – their customers in new and innovative ways. - Emphasize organizational openness, increasing transparency within the organization and across boundaries, while being in line with labour law and regulation Additional information on the following web site http://www.ibm.com/social-business/us/en/human-resources.html