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Indesit
Company
Anno 2005/2006
Moscatelli Arianna
Paoletti Sabrina
Sonaglia Monica
In 1930, Aristide Merloni founded
Industrie Merloni in Albacina, on the
outskirts of Fabriano.
Business was initially concentrated
on the production of weigh scales
and subsequently diversified into
liquid gas cylinders and hot water
heaters.
Is one of the top
three manufactures
in the european
white goods
industry
Mission
To create to
make products,
services and
people better
1975 incorporation of Merloni Elettrodomestici
1987 listing on the Milan Stock Exchange
1987 acquisition of Indesit
2005 Merloni Elettrodomestici becomes Indesit Company
18 its production facilities in Europe and elsewhere
22 its commercial establishments throughout the world
1930 incorporation of Industrie Merloni
18000 its employes
2 the main brands, Ariston and Indesit
3 the main regional brands: Hotpoint, Scholtès, Stinol
They have changed their name from Merloni
Elettrodomestici to Indesit Company. But
this is far more than a name change. It is an
expression of their excitement about the
future.
They try to deliver improvements for their
custumers, investors, partners and
employees.
Board of Directors
Chairman:
Vittorio Merloni
Managing Director:
Marco Milani
Directors:
Innocenzo Cipolletta, Adriano De Maio,
Luca Cordero di Montezemolo, Alberto Fresco,
Mario Greco, Carl H. Hahn, Hugh Malim,
Andrea Merloni, Antonella Merloni,
Ester Merloni, Roberto Ruozi
A brand is a symbol that distinguishes a
product made by one firm from the
others.
It is crucial for the consumers.
Through brands they can go back to the
product and to the producer.
The choice of brands is strongly influenced
by the consumers’ trust.
Company have two main brands :
ARISTON
INDESIT
Ariston is the Company's "historic" brand.
From the 1960s to date, the graphic
evolution of the brand has portrayed the
growth and awareness of the appliances it
represents.
These days, Ariston is the market leader for
built-in appliances and is also ranked among
the top players for free standing
installations.
1985
2001
2003

To became part of everyday life by taking care of
consumers, offering them domestic appliances and
giving their homes an elegant touch of design.

Ariston appliances are designed to guarantee quality
and performance; they work in total safety and
silence in order to accommodate all needs.
“So you can work, spend time with the
family, live without worries and have all
the time in the world
for…a good time!”
This brand was coined in a period marked by
strong dynamism, and it stands out from the rest
thanks to the simplicity and strength of the
message.
Indesit stands for originality and convenience; it is
present in 36 countries throughout the world and
350 million people are aware of its existence.
1998
 Indesit is a brand that creates efficient
products and innovative solutions to make
life easier.
 Indesit is concentrated on your free time,
by supporting and sponsoring not only
cinema and music, but sporting events
too.
“We can say, more confidently every
day:
We work, you play!”
Form and function are Indesit and Ariston.
These appliances completely transform the concept
of design.
WASHER DRYERS
DISHWASHER
OVEN
HOOD
MICROWAVE OVEN
ELECTRICAL DRYERS
WASHING MACHINES
FREEZER
HOB
KITCHEN
REFRIGERATOR
To get the right message to the
right people at right time !
1962
1969
1965
1973
Today ad is based on MARKETING:
is the practice of identifying, anticipating and
satisfying the consumers’ demands.
In order to survive in a competitive business
world, companies need to be able to identify
the customers’ present and future needs, and
to provide the goods and services that can
fulfill these needs.
Indesit doesn’t allow to buy and pay
on-line.
Indesit products can be bought directly
in authorized shops.
The Indesit Company Quality System is at the heart of
Indesit Company’s success. It is based on some guidelines
that have enabled the Company to achieve an excellent
quality, particularly from the point of view of customer
satisfaction.
They are:
1.
Quality is the willingness and the capacity to achieve new
goals and develop new projects
2.
Quality is responsibility, personal commitment, coordination and
support by the Management and all
function heads
3. Quality is the involvement of all business functions and the
enterprise as a whole
4. Quality is constant measurement, analysis and
improvement
5. Quality is constantly asking: are we improving? what are
we doing to improve?
6. Quality is sensitivity to the market and customers' needs
To get closer to our customers we have created
a capillary assistance network providing a
service, characterized by the professionalism
and courtesy of our engineers.
Services like spare parts assistance, our vast
range of accessories and direct contact with
customers, allow us to help at any time all
customers’ requirements.
Quality, Price and Service are means that
determine a company competitiveness in the
market.
In the appliances sector, two potential competitors
could be: Indesit Company and Miele.
Miele is a German company of high quality domestic
appliances and commercial equipments.
It was founded in 1899 by Carl Miele.
Over the years Indesit Company has developed a
corporate culture and policy regarding the territory
and its resources, through the search for
innovative design solutions and reduced
environmental impact.
Both inside the company and in its relationships
with external stakeholders, Indesit Company
provides informations and raises awareness to
reduce environmental problems.
Indesit Company combines economic development
with social progress by focusing on optimum
resources management, to create a social and an
environmental value as well.
The 2004 Sustainability Report carries forward the
integration process between social aspects and
intangible assets; the real value of an enterprise
stays in development processes, that involve human
resources, value of brands, levels of client and
supplier satisfaction, and capacity to operate with
total respect of the environment.
The end