SEARCH FOR A CAREER FIND A JOB

SEARCH FOR A CAREER
FIND A JOB
INTRODUCTION
• Looking for a job is an example of
marketing theory in action
• The product you are marketing is the value
you can “lease” to someone else
• In the case of a job – the value is in the
form of generating tangible income that
can be shown on a balance sheet
INTRODUCTION
• Keep in mind an employer is motivated by
2 things
– 1. You will make them money (revenue
growth)
– 2. You will save them money (cost-cutting)
• Almost all reasons for hiring someone
come down to the above two motivations
PRESENTATION MAP
How to Define Your Brand
Personal Brand
Interview
Why
Theory
Basics
Personal Branding Statement
Phone
Networking
Face-To-Face
Web Networking - LinkedIn
Web Networking –
Other Web Media
Face–to-Face Networking
Resume
HOW TO DEFINE YOUR BRAND
Personal Branding
Statement
Web Networking
LinkedIn
Blog
Website
Face-to-Face
Networking
Theory
• A Personal Brand is a unique design, sign,
symbol, words, or a combination of
these, employed in creating an image that
identifies you and differentiates you from
your competitors. Over time, this image
becomes associated with a level of
credibility, quality, and satisfaction in
the minds’ of other people. Thus brands
help busy consumers (hiring managers)
make decisions in a crowded
and complex marketplace, by standing for
certain benefits and value.
• http://www.businessdictionary.com/definiti
on/brand.html
HOW TO DEFINE YOUR BRAND
Why a Personal Brand
• Q: Why do I need to do all the work to define my
brand?
• A: Because if you don’t, someone else will.
With the internet, people have quick access
to information and to people that they can get
information from about you
If you are not managing this information, the
potential employer will brand you from all the
information they find (which may not be in your
best interest)
HOW TO DEFINE YOUR BRAND
Personal Branding Statement
HOW TO DEFINE YOUR BRAND
Personal Branding Statement
• Develop a Personal Branding Statement
– It is NOT a job title
– You tell other people what you can offer them
that no one else can
– It needs to be short and concise
HOW TO DEFINE YOUR BRAND
Personal Branding Statement
• Start by writing down everything you
believe you can do that would be valuable
to an employer
• So include things like honesty, marketing
knowledge, C++ programming, etc…
• Now highlight the items which you like
learning about and keeping current in
HOW TO DEFINE YOUR BRAND
Personal Branding Statement
• Now go research potential companies in potential
industries you would like to work in
• So if you want to work in aerospace, start by going to the
career sections on websites like Boeing, Lockheed
Martin, Northrup Grumman etc..
• Look at the job postings and see if they are looking for
the same things you wrote down
• If they match great, if not you have a choice to make
– 1. Do I change my skills to match the industry or
– 2. Do I search for an industry that uses the skills I wrote down
*I personally would try to find an industry that matched my skills
rather than end up hating my work
HOW TO DEFINE YOUR BRAND
Personal Branding Statement
• Collect your skills into groups and try to
rename the groups
– The goal is to consolidate skills for your
branding statement
– Ex. if you have fuel cells, batteries, turbine
engines etc. These can be regrouped as
“advanced energy systems”
HOW TO DEFINE YOUR BRAND
Personal Branding Statement
Writing The Statement
HOW TO DEFINE YOUR BRAND
Personal Branding Statement
• The statement ideally is 1 sentence but can be 2
• It should have the form of saying
– who you are
– what you can do
– how that makes/saves money
• Lets make one up for a ME student with a minor
in materials science
– I bring an energetic curiosity to new opportunities
occurring in advanced energy systems. My
experience in material science research allows me to
identify quick material upgrades that can increase
product reliability or reduce manufacturing costs
HOW TO DEFINE YOUR BRAND
Networking
HOW TO DEFINE YOUR BRAND
Networking
• Now that you have your Branding
Statement, how are you going to prove it?
HOW TO DEFINE YOUR BRAND
Networking
• In Several Ways – for best results use all
of these
– Performance at a former job
– Performance at school
– Set up a blog that shows you keep up with
current trends
– Set up a website that shows projects you
have done and professional activities you
have participated in
HOW TO DEFINE YOUR BRAND
Networking
• Keep in Mind
– Projects you did for pay are more than likely
proprietary so you should not display detailed
information about what you did
– You can only give general statements – ex.
Redesigned housing assembly on B737 series aircraft
to take advantage of a new casting process that
reduced cost of the assembly 30%
– The actual engineering data is Boeing’s, not yours, so
don’t disclose it
HOW TO DEFINE YOUR BRAND
Networking
• One common way to prove you did what
you said is to have people confirm such
facts
HOW TO DEFINE YOUR BRAND
Networking
• These people are References
– References or professional contacts are all
the people you have ever worked on a project
with
– The best place to collect these references is
on LinkedIn
– LinkedIn is generally viewed as more
professional
HOW TO DEFINE YOUR BRAND
Web Networking-LinkedIn
Putting Together a LinkedIn Profile
HOW TO DEFINE YOUR BRAND
Web Networking-LinkedIn
• If you do not have a LinkedIn profile - get
one – it’s free www.linkedin.com
• Fill out the whole profile, there is a status
bar that tells you how much you have
completed
• Your Personal Branding Statement goes in
the summary section
• Fill out your experience – do not leave
gaps – school is experience
HOW TO DEFINE YOUR BRAND
Web Networking-LinkedIn
• Do I need a complete LinkedIn profile?
– No, but take a gander at these facts
• 90-95% Of jobs are never advertised because when they are,
99% of people that apply are NOT qualified
• Recruiters now search LinkedIn - usually by job function and
location
• In order to show up at the top of the search, you need a
complete profile
• Recruiters only peruse the top couple people because they
usually only need to search that far to find one that fits their
job opening
HOW TO DEFINE YOUR BRAND
Web Networking-LinkedIn
• Fill out your experience – do not leave gaps – school is experience
• Does your experience look thin? Maybe just school and some fast
food type jobs?
• If you are still in college you have nothing to worry about, but you
need to take action
– 1. Refer to your Personal Branding Statement and look for clubs,
organizations, and professors that do the things your interested in
– 2. Get involved with them. Clubs are always hurting for people that
actually show up and help out on things and professors are always
looking for people that actually show enthusiasm on projects
• If you are not working and not in school, you need to still stay up on
the latest technology and trends so look for clubs and organizations
that need volunteers. Also if you live near a university, hit the library
to stay current on trade magazines.
HOW TO DEFINE YOUR BRAND
Web Networking-LinkedIn
• Include a PROFESSIONAL picture
– The picture needs to be recent: <1yr old
– An easy way to do this is put on a dress shirt and
stand 5-10ft in front of a brick wall or out in a wide
open field on a cloudy day
– Have a friend take the picture, or use a tripod with a
remote shutter release - remember professional
– As for poses – look at all the other LinkedIn profile
pictures that were taken professionally and copy the
poses. One side of your face is probably more
photogenic and that is the side you want to show
– Remember you need to have a picture that presents
you in the best possible way
HOW TO DEFINE YOUR BRAND
Web Networking-LinkedIn
• Now build your professional network
• Start searching and linking to people you
actually know at first
• You actually want to get as many people as
possible in your network, so you can be found
easier by recruiters
• Now join LinkedIn groups that are professionally
appropriate
• Purdue University Mechanical Engineering is
one such group
HOW TO DEFINE YOUR BRAND
Web Networking-LinkedIn
• The last step to a complete profile is 3
recommendations
• So reach out to old supervisors and people of
influence (professors for example) and ask for a
personal recommendation
• If they’re not on LinkedIn, send them an email
asking them to join
• These recommendations are why you set up a
profile in the first place
HOW TO DEFINE YOUR BRAND
Web Networking-LinkedIn
• Reaching out to people you do not know
– The thought of this usually makes people cringe
initially
– Start by browsing the people in the LinkedIn groups
you joined
– Look for people that work for companies you want to
work at or do the job you want
– Send them links to articles from their company or in
their career field and ask for their opinion on it
– Always offer something of value
– People then will offer something of value in return
HOW TO DEFINE YOUR BRAND
Web Networking-Other Web Media
HOW TO DEFINE YOUR BRAND
Web Networking - Other Social Media
• Facebook – may help but definitely can
hurt
– Make sure you have all your stuff locked
down and no one tags you in a photo
– Even if it’s locked down it is easy to crack, so
many people have dropped their accounts
• Twitter – Keep tweets inline with your
brand
– Anything else can and will be used against
you
HOW TO DEFINE YOUR BRAND
Web Networking-Blog
• The Blog is a fantastic tool to collect web
based articles about your topic
• You include links to press releases and
public access documents to your blog
page
HOW TO DEFINE YOUR BRAND
Web Networking-Blog
• You may say that you work on proprietary
projects like fuel injectors so you can’t blog
– FALSE!
• You can link to press releases from competitors
on what they are doing with fuel injectors
• Be careful on comments - only use public info
from another company’s press release to
compare and contrast – Never talk about what
you know that has not been published
HOW TO DEFINE YOUR BRAND
Web Networking-Blog
• Getting a Blog is as simple as going to
wordpress.com and signing up
• Make sure you link to your blog on
LinkedIn (Facebook and Twitter – if used)
and your personal website
HOW TO DEFINE YOUR BRAND
Web Networking-Website
• The website is where you showcase what
you love to do
• All you need for a website is access to a
simple text editor like notepad and access
to a server
• There are many website services that offer
both for a small fee
HOW TO DEFINE YOUR BRAND
Web Networking-Website
• Coding your own website is a fun skill to have
– Use CSS layout and simple HTML code in a
minimalist style like found here Three Styles
– The internet has tons of free help on HTML and CSS
– Simple HTML code makes it so most every browser
will display it properly
– If you write it you have another skill to add to your
resume
– You can fix it when it breaks
– If you are a student you get free web hosting so take
advantage of it, but you have to write the code usually
anyway
HOW TO DEFINE YOUR BRAND
Web Networking-Website
• On your website include info related to the topics
you specialize in
• Tons of pictures of projects you own the rights to
• Also modify academic papers you did so they
are web friendly
• The most important items are the PowerPoint
presentations of the projects you worked on
• If you are a Purdue ME student you should have
projects from ME 263 and 463 and possibly
ME 352,452,475 as a minimum
HOW TO DEFINE YOUR BRAND
Web Networking-Finishing Touches
• Pick a color scheme that you can use for your
blog and website
– Go here to read more Sherifabdou
• Make sure your blog and website share same
“look”
• Create a Favicon
– It should be something with your initials, because
YOU are the product
– Cute little ambiguous symbols go on products that get
sold by the millions – you don’t have that kind of
exposure
HOW TO DEFINE YOUR BRAND
Face-to-Face Networking
HOW TO DEFINE YOUR BRAND
Face-to-Face Networking
• Some people really hate this others really love it
• You actually network everyday – every time you
talk to someone- you are building a relationship
• That is all networking is – building relationships
HOW TO DEFINE YOUR BRAND
Face-to-Face Networking
• Building a relationship has no time line –
sometimes its fast other times it takes years to
develop
• Keep this in mind – you are interacting with
someone else, so many times your timeline and
their timeline are different
• People mess up when they only take their
timeline into account
HOW TO DEFINE YOUR BRAND
Face-to-Face Networking
•
•
•
•
Talk to people – everybody
If nothing else it is good practice
Do not be strategic with who you talk to
Remember - your next door neighbor’s 3rd
cousin could be the CEO of the company you
want to work for
HOW TO DEFINE YOUR BRAND
Face-to-Face Networking
• Remember communicating is easy – you have
been doing it your whole life
• Most often anxiety during communication is from
dysfunctional appraisal of the situation by YOU
– It is not what is actually happening or how the other
person appraises you
HOW TO DEFINE YOUR BRAND
Face-to-Face Networking
• When 1st meeting someone –
– Start with Hi! and a soft smile
• That may be all the situation calls for
– If it progresses
• Talk about what is going on around you
– This is why people talk about the weather
– Keep the topics non-personal
– When you feel the conversation start to fade – walk
• It is better to walk away on a positive then try to force more
conversation
HOW TO DEFINE YOUR BRAND
Face-to-Face Networking
• So what are personal topics – remember these
topics are only allowable if you have known the
person awhile and they are comfortable talking
about such things with you
–
–
–
–
–
–
–
Job
Relationship status
Schooling
Children/relatives
Politics
Money
Religion
HOW TO DEFINE YOUR BRAND
Face-to-Face Networking
• What can really sour a relationship is asking for
something before the time is right
• Q: How will I know when the time is right?
• A: Usually 2 ways
– 1. Offer, offer, offer something to them – when they
offer something back the relationship probably has
progressed to a point where you can ask for SMALL
things
– 2. If they ask something of you, then you can
reciprocate by asking a favor from them
HOW TO DEFINE YOUR BRAND
Face-to-Face Networking
• “Networking Events”
– What has been said previously apply
– Most often they will ask you if you are looking for a
job - so it is OK to talk about it
• But THEY brought it up
– If they don’t bring up the job thing – you offer
something to them
• Like volunteering at a charity event
• Or forwarding an article about something they are interested
in
– You just stood there and talked to them awhile – you should
have picked up on several things they are interested in
HOW TO DEFINE YOUR BRAND
Face-to-Face Networking
• “Networking Events”
– Only give them a business card if they ask for it
– You can ask for a business card but they have the
right to refuse to give you one
• Most time at networking events people just pass them out
like they are passing out coupons to a new restaurant
• If it is not a “networking event” be careful with the card –
many times you have not “qualified” yourself with the other
person yet
– They need to see more information about you first
PERSONAL BRAND
Theory Behind Social Interaction
Personal Brand
Theory
• What employers actually look for when
screening candidates
Personal Brand
Theory
• The technical component is less than 50% of the focus
• They go by emotional feel along with cultural fit.
• Hiring managers can’t afford to bring someone on board
that can technically do the job, but has no social skills or
will not fit in with the team that already exists (this is for
both small and large companies).
• Hiring is not cheap so managers are more willing to train
people with the job skills if they “fit” in.
• Changing someone’s communication skills or
personality, not so easy (but can be done) (S. Bradbury,
personal communication, May 23, 2011)
Personal Brand
Theory
•
Career success factors
1. Hours worked per week
2. Years of experience
3. Marital Status (married people more
successful)
4. Praise and agreement with supervisor
– (Judge & Bretz, 1994)
Personal Brand
Theory
• So, how can we increase our chances of
being liked?
Personal Brand
Theory
• Liking
– People prefer to say yes to requests from people we
know and like (Cialdini 142)
– Physical Attractiveness produces halo effect where
people automatically attribute talent, honesty,
kindness, and intelligence (Langlois et al., 2000)
– One study proved good grooming of applicants for a
job accounted for more favorable hiring decision than
qualifications (Mack & Rainey, 1990)
Personal Brand
Theory
• Liking
– People like people we are SIMILAR to (Burger
et al., 2004)
• Holds true for opinions, personality traits, dress,
background, or lifestyle (Cialdini 148)
– People who give sincere compliments
(Howard, Gengler, & Jain, 1995,1997)
– Things familiar to us (Monahan, Murphy, &
Zajonc, 2000)
Personal Brand
Theory
• People who downplay success are more liked
(Rosen, Cochran, & Musser, 1990; Wosinka et
al., 1996)
– However if people do not know of your success then
you may be perceived with lack of talent
– If too modest people may think too low self esteem or
little self insight (Robinson, Johnson, & Shields, 1995)
– If you appear insincere in minimizing talent than
viewed as arrogant (Pin & Turndorf 1990)
Personal Brand
Theory
• To recap
– People like people who
• They feel are like them
• They feel they know
• Take pride in their appearance (maximize what
you have-if you are not sure what you have, ask
someone)
Personal Brand
Theory
• To recap
– This is why you
• Repeat your qualifications in several sources
– The repetition will settle in and the more people read
about you, the more they think they know you
• Start networking with people you have common
traits with
– Ex. graduating from the same university
• Maximize your appearance potential
– Keeping clean and wearing clothes that fit
– People look for the best YOU can be
Personal Brand
Theory
• Like it or not, your online self sets up
expectations in other people
Personal Brand
Theory
• Realize that people take shortcuts in
thinking – You don’t have the brainpower
to analyze every detail of every situation
• Expectation is one such example
– People pay attention to events and behaviors
that reinforce their expectations (Trope &
Thompson, 1997)
– Remember people and events that are
consistent with expectations (Hirt, McDonald,
& Erikson, 1995)
Personal Brand
Theory
• Expectations
– So this can hurt you if you do not present yourself
with what a hiring manager expects from an
employee
– This is also why you need to let people get to know
you so they don’t judge you based on a stereotype
– Job applicants that are inaccurately expected to be
unqualified may actually perform poorly because they
get asked unfavorable questions, are given shorter
time frames, and the interviewer gives off negative
body language (Neuberg, 1989)
Personal Brand
Theory
• Social Proof
– We determine what is correct by finding out what
other people think is correct (Lun et al.,2007)
• This is useful and dangerous
• This is why it is suggested to research company culture for
dress and type of people that work there
• This is also why you independently research a company first
off because what the organization does may violate your
personal beliefs
• Just because that organization does it does not mean it is
correct in a broader sense
• WARNING – it is easier to back out before you start because
people usually default to what they commonly see within a
group of people and that may not be in your best interest
(morally or legally) (Cialdini 99)
Personal Brand
Theory
• Expectations and Social Proof
– Remember
• If the web or people that know you describe you as
a slacker – other people will expect you to be so
and treat you accordingly
• If the web or people that know you describe you as
a serious scholar-then other people will expect you
to portray this when you finally meet
• So keep this fact in mind
Personal Brand
Theory
• The way to firmly plant someone’s positive
expectation of you is by practicing
CONSISTENCY
Personal Brand
Theory
• Consistency
– Consistency is associated with personal and
intellectual strength, the person is seen as
rational, stable, and honest (Cialdini 2009)
• The brand helps to keep your message clear and
concise
Personal Brand
Theory
• Consistency
– When you publish your skills and goals on a
website it “locks” you in to that position
(Cialdini 59)
– If you did NOT produce or have NOT done
what you published it produces a strong
sense of betrayal in others
• This is why it is necessary to only write what you
actually have done or have a real passion for
Personal Brand
Theory
• Consistency
– This does not mean you are locked into one
position forever
– People love to see people grow and when
new facts are presented show why they are
relevant to your situation
– The overall theme has to stay similar though
Personal Brand
Theory
• Now in order for people to get to know you
– You have to reveal yourself
• Remember to pay attention when you do
this
– A mistake here can damage the “attraction”
• Yes “attraction” is what everyone feels when they
want to learn more about someone
Personal Brand
Theory
• General Rules for revealing the self
– Make sure disclosures are appropriate to
topic and fit conversation
• If you force it the other person may feel set up
– Begin with safe disclosures
• Descriptive ones that reveal factual information
– Disclose in small doses
• People get overwhelmed when you tell a ton of
stuff about yourself too quick
Personal Brand
Theory
• General Rules for revealing the self
– Match the level and amount of the other
person’s disclosures
• Match disclosure to disclosure so conversation
stays even
– If other person starts to answer in briefer statements or
goes to safe topics they are not comfortable with the rate
of disclosure
– Remember style of disclosure is as important
• Need to show open body language and show
enthusiasm for the other person’s disclosure
Personal Brand
Theory
• General Rules for revealing the self
– Disclose intimate details to people you have
the most intimate relationships with
• Deep emotional disclosure for people you have
deep emotional bonds with or talk about various
body parts and actions with people that see these
body parts or actions (i.e. no sex talk with anyone
but your sex partner) (Trenholm & Jensen 2008
p218-219)
Personal Brand
Theory
• The thing to remember in revealing
yourself is the rule of Reciprocation
• What else does Reciprocation apply to?
Personal Brand
Theory
• The Rule of Reciprocation
– We should try to repay in kind what someone
has given to us (Cialdini 2009, 19)
– This rule is so powerful that it is found in all
societies
– General distaste to be seen as a freeloader
• This is the thinking behind the free giving away of
information
Personal Brand
Theory
• The Rule of Reciprocation
– Beware that some people try to reject this rule
by rejecting you outright having themselves
been burned in the past by the feeling of
obligation
– That is why you go into putting information out
because you want to help people learn new
things not to expect something from them in
return (Cialdini 2009 pp45-47)
Personal Brand
Theory
• The thing to remember in revealing
yourself is the rule of Reciprocation
• The rule of Reciprocation also is the
driving force behind giving away your
knowledge
– People will view it as valuable and try to repay
your generosity in kind
Personal Brand
Theory
• The most important thing to watch is your
• BODY LANGUAGE
Personal Brand
Theory
• Body Language
– Especially in a job interview, be concerned
about making verbal and non verbal signals
match (Knapp&Hall 17(1997))
– 1st impression of personality based on
superficial observation no interaction on
someone's sociability and extraversion after
barest exposure agree (Albright, Kenny, &
Malloy, 1988; Levesque & Kenny, 1993)
Personal Brand
Theory
• Body Language
– Attempting to control nonverbal with no
expression make you interpreted as dull,
withdrawn, uneasy, aloof, or deceptive
(DePaulo, 1992)
Personal Brand
Theory
• Body Language
– People will interact with someone they believe
is friendly at closer distance (172 Knapp &
Hall)
– Initially react to people viewed as physically
attractive
Personal Brand
Theory
• Body Language
– The best body language is “open”
– OPEN is
•
•
•
•
•
•
Arms at your side
Head up
Smile on face
Legs slightly apart
Stand at “attention” but with hands at sides
Smile on your face is the key
Personal Brand
Theory
• Body Language
– Positive head movements, smiling, and eye
contact produced most liking (Young, Beier, &
Beier (1979)
Personal Brand
Theory
• Elaboration Likelihood Model (ELM)
– Petty & Cacioppo – 1986
– Central Route Processing
• High personal Involvement
– When topic is believed to be personally relevant
• Content is judged rather than person delivering it
– Meaning actual expertise and physical characteristic of person
less relevant
• More someone hears the message or already knows
something about the subject the more likely they will use
central processing (Perloff, 1993, pp118-128)
Personal Brand
Theory
• As engineers we like to have a theory to
design things to
• The closest in the social world to such a
design theory is the
– Elaboration Likelihood Model
Personal Brand
Theory
• Elaboration Likelihood Model (ELM)
– This model shows why getting your message
out multiple places and with in-depth quality
will speak to both low and high involvement
people
– When people want info they 1st do a web
search
• Hence if your name keeps coming up they
associate you as an expert
• Since you have professional integrity and your
information is good = you ARE an expert
Personal Brand
Theory
• Elaboration Likelihood Model (ELM) (cont)
– Peripheral Route Processing
• Low personal Involvement
– When topic is not believed to be personally relevant
• Content quality judged by quality of person
delivering it
– Meaning expert status of person and physical
characteristic of person more relevant
• Length of arguments, number of arguments and
expert status of person more relevant (Perloff,
1993, pp118-128)
Personal Brand
Theory
• Elaboration Likelihood Model (ELM) (cont)
– Central Route Processing
• High personal Involvement
– When topic is believed to be personally relevant
• Content quality judged by quality of argument
– Meaning the other person knows something or many
things about your topic and is looking to see how good
you present the new information
• This is the time to make your knowledge known.
The other person is looking to expand their own
knowledge
Personal Brand
Theory
• Elaboration Likelihood Model (ELM) (cont)
– The key to a “relationship” is to move the
person to high involvement
– You paint the picture and show them how our
information is relevant to them
– Remember the conversation is about them
– Once at high involvement let your passion for
the topic show
– Problem many people try to “go nerdy” before
the other person is interested in the topic
Personal Brand
Theory
• Points to Remember
– Meanings lie within people and impressions
we form of others are not part of the game
they are the whole game (Anderson 274)
– “If people believe you are beautiful or credible
then you ARE beautiful or credible” (Anderson
274)
References
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Berger, J.M., Messian, N., Patel, S., del Prado, A., & Anderson, C. (2004). What a
coincidence! The effects of incidental similarity on compliance. Personality and Social
Psychology Bulletin, 30, 35-43.
Howard, D.J., Gengler, C., & Jain, A. (1995). What’s in a name? A complimentary
means of persuasion. Journal of Consumer Research, 22, 200-211.
Howard, D.J., Gengler, C., & Jain, A. (1997). The name remembrance effect. Journal
of Social Behavior and Personality, 12, 801-810.
Monahan, J.L., Murphy, S.T., & Zajonc, R.B. (2000). Subliminal mere exposure:
Specific, general, and diffuse effects. Psychological Science, 11, 462-466.
Langlois, J.H., Kalakanis, A., Rubenstein, A.J., Larson, A., Hallam, M., & Smoot, M.
(2000). Maxims or myths of beauty: A meta-analytic and theoretical review.
Psychological Bulletin, 126, 390-423.
Mack, D., & Rainey, D., (1990). Female applicants’ grooming and personnel
selection. Journal of Social Behavior and Personality, 5, 399-407.
Lun, J., Sinclair, S., Whitchurch, E.R., & Glenn, C. (2007). (Why) do I think what you
think? Epistemic social tuning and implicit prejudice. Journal of Personality and Social
Psychology, 93, 957-972.
Cialdini, R.B. (2009). Influence: Science and Practice. Boston, MA. Pearson.
Trenholm,S., & Jensen, A. (2008). Interpersonal Communication 6th Ed. New York.
Oxford University Press.
References
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• Knapp, M.L., & Hall, J.A. (1997). Nonverbal communication in
human interaction 4th ed. Fort Worth, TX: Harcourt Brace.
• Albright,L., Kenny, D.A., & Malloy, T.E. (1988). Consensus in
personality judgments at zero acquaintance. Journal of Personality
and Social Psychology, 55, 387-95.
• Levesque, M.J., & Kenny, D.A. (1993). Accuracy of behavioral
predictions at zero acquaintance. A Social Relations Analysis.
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• DePaulo, B.M. (1992). Nonverbal behavior and self-presentation.
Psychological Bulletin, 111, 203-43.
• Anderson, P.A. (2008). Nonverbal Communication forms and
functions 2nd ed. Long Grove, IL: Waveland Press
• Young, D.M., Beier, E.G., Beier, S. (1979). Beyond words: Influence
of nonverbal behavior of female job applicants in the employment
interview. Personnel and Guidance Journal, 57, 346-350.
INTERVIEW
INTERVIEW
Basics
Phone Interview
In-Person Interview
• A formal consultation
usually to evaluate
qualifications
•
http://www.merriamwebster.com/dictionary/interview
INTERVIEW
Basics
INTERVIEW
Basics
• People waaaayy over think this
• It is just a conversation – like the
thousands you have every month
INTERVIEW
Basics
• The interviewer is looking for 2 things
– 1. Do you have or are you capable and willing
to learn the skills to do the job
– 2. As the interviewer, do I feel comfortable
having a relationship with this person forever
• Yes – forever – you will always use them as a
reference and they want to keep referencing things
from you
INTERVIEW
Basics
• You are looking for the same things
– Fulfillment of needs, wants, and desires
– Theirs and Yours
• Not taking Yours into account leads to higher
stress and other negative issues down the road
INTERVIEW
Basics
• DO’s (apply to all interviews)
– Research company and if possible everyone who will
interview you
• More for cultural compatibility
–
–
–
–
Let the interviewer lead the interview
Be on-time or early<10min
Know what your website, blog, and resume say
Know what a web search reveals about you and be
prepared to explain if the web reveals some
questionable behavior
INTERVIEW
Basics
• DO’s cont.
– Understand that there are illegal questions
• View them here Job Interview Questions
INTERVIEW
Basics
• DO’s cont.
– Common interview questions are another
common study area
• View them here Job Interview Questions
– Be wary of over analyzing them or trying to
interpret what someone means by them
• Think of them as focused small talk
– Most of the time the person interviewing you has never
met you so instead of talking about the weather they ask
these questions
INTERVIEW
Basics
• DO’s cont.
– Be prepared to ask questions that involve
your personal goals
– Keep in mind that the interviewers expect you
to reveal things but will most likely get
offended if you ask them about anything that
you find in a web search on them
– Thank them for the opportunity to introduce
yourself
INTERVIEW
Phone
INTERVIEW
Phone
• Most often the phone interview is the 1st
interview you will have
• Many times you will have 3 phone
interviews until you are asked for a faceto-face
• Usually the 1st two are with HR reps and
the 3rd is with the actual hiring manager
• They are ALL important
INTERVIEW
Phone
• Do’s
– Everything from Basic Section
– Try to be in a quiet room
– Turn OFF other cell phones and computer
– Be in the moment – Put off doing other tasks
like eating or folding clothes etc..
– Use a phone that has a good connection
• An actual landline corded phone is usually best
INTERVIEW
Phone
• Do’s (cont)
– Tell them you want the job if you still want it
(they’re not mind readers)
– Send a thank you if they provide you contact
info
• Some do not provide info for phone interview
INTERVIEW
Face-To-Face
INTERVIEW
Face-To-Face
• The most important interview
• The place where all your nonverbal and
verbal communication skills come in to
play
INTERVIEW
Face-To-Face
• Do’s
– Clean, Combed Hair
– Trim nose, ear, and neck hair
– Clean shaven
• If you have a beard or moustache make sure it looks taken
care of
– Clean, Trim Nails
– Clean no smelly person
• The only acceptable smell is a clean faint fabric softener
smell and unscented soap smell
– Clean clothes
INTERVIEW
Face-To-Face
• Do’s (cont)
– Dress one level better than the person doing
the interview
• Usually means a suit (make sure it fits)
– Unless they tell you what to wear
•
•
•
•
•
Make sure shoes are clean and polished
Wear a belt
Try to have a dressy coat too if it is cold
Men – Men’s Warehouse dress tips
Women – Women’s Business Clothes tips
INTERVIEW
Face-To-Face
• Do’s (cont)
– Carry a portfolio of your work
• Resume
• Executive summaries of past projects
– Turn the cell phone OFF
• Better yet – leave it in the car or home
– Chew on breath mints before interview
INTERVIEW
Face-To-Face
• Walking in to the interview
– Walk standing up straight looking straight
ahead
– Relax the face
– Hold the door for other people walking in
• Guys - this is something you may want to make a
habit of doing all the time anyway
– Smile and state your name and why your
there to the receptionist/security guard
INTERVIEW
Face-To-Face
• Walking in to the interview (cont)
– If the receptionist/security guard wants to
make small talk oblige them
• This helps you relax by getting the nervous talk out
of your system
• Let them lead the conversation – but keep it G
rated and appropriate
INTERVIEW
Face-To-Face
• Walking in to the interview (cont)
– When the interviewer greets you
•
•
•
•
Stand up straight
Look them in the eye
Smile
Extend right hand (if possible) in a vertical position
and firmly shake their hand and reiterate that you
are who they said you are and ask them or repeat
back to them their name then release hand
INTERVIEW
Face-To-Face
• Walking in to the interview (cont)
– Walk next to the person or slightly behind
• They have to lead, you don’t know where your
going
– If they’re talking to you - respond back
INTERVIEW
Face-To-Face
• Walking in to the interview (cont)
– When the interviewer reaches the destination
• They may point to where you are supposed to sit
– If not – sit directly across from them
• Sit after they sit
• Sit up straight with both feet flat on the floor
• If at a table keep hands clasped together on top of
table
• If no table place portfolio on lap and hands clasped
together on top of portfolio
INTERVIEW
Face-To-Face
• At the interview
– If someone else enters
• Stand up
• Wait to be introduced
– If not introduced – introduce yourself and make the
attempt to shake hands with the new person/persons
– Relax – but stay seated in the appropriate
posture outlined previously
INTERVIEW
Face-To-Face
• If asked to take a tour
– Take it
– Show interest by asking relevant questions
– Stay with your guide
– Shake hands and introduce yourself to
everyone your guide stops to talk to
INTERVIEW
Face-To-Face
• If asked to go to lunch
– GO
– Order a relatively cheap item
– Go with water or a SOFT drink for the
beverage
– Sit across from the interviewer or if at a booth
sit diagonal if it is just the two of you
– At the end offer to pay
• If they take you up on your offer – you probably
need to rethink about working there
INTERVIEW
Face-To-Face
• At the end
– Thank everyone for their time
– Collect contact information so you can send
each person a personalized Thank You note
– Take only YOUR property – if in doubt ask
them if it is yours or not
– Say good bye to the receptionist/security
guard
RESUME
RESUME
• The resume is a quick recap of who you
are and how you bring value to the
workplace
• Many job seekers put too much emphasis
on this thing
RESUME
• Reality – if you are getting a 25% call back
from your resume you are doing
spectacular
• Think of it as a reference card so someone
can catalog you in a database
• It does not get you the job
RESUME
• The resume does have to look nice
however
• Do’s
– Use a font like Georgia or Arial
– Put contact info at the top of the page
• Include links to LinkedIn and website
– Include Personal Branding Statement after
contact info
RESUME
• Do’s (cont)
– List your experience next
• Tell who you worked for
• When you worked there
• Give examples of what you did that someone else would find
valuable
• Show how you made or saved the company money on the
projects you worked on
– Just because you worked on something you thought was “cool”
doesn’t mean it added any economic value to the company
– Many “boring” projects are the ones that show actual cash flow
RESUME
• Do’s (cont)
– List education next
– List any organizations you belong to and
certifications you hold
– List your skill strengths at the bottom
– Keep it 1 page
– Customize for each job position
• Make sure you incorporate all the key words from
the job opening into the resume
RESUME
• There are many corporate strategies for
“disqualifying” resumes like not enough
keywords or having the job statement
copied on a resume (to get 100%
keywords-which will get you thrown out)
• The internet is full of resume writing advice
and it constantly changes
– Remember - If you focus on the networking
part of the presentation, nobody really cares
about what your resume says
USEFUL REFERENCES
• Two good references that cover these
topics in depth and link to other good
resources are
• Careerealism
• Career Attraction