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ADRIAN, TILLEY, DAVID, SAHA, KUNAAL
Background
 Founded in 1998
 Formed to create products which would help
improve the level of health in a community
 Mission statement- to help people live longer,
healthier and more fun filled lives
 Created a charitable giving program
Current Information
 Established the Communities Legacies Program
 In 2009 lululemon’s net income net income
generated $58.3 million
 Still has plans for expansion
Business Strategy
 No traditional forms of advertising
 Spends money on in store yoga classes
 Opens showrooms to find out what customers want
 Positive work environment
Discussion
 What leadership beliefs do you think guide
lululemon’s social responsibility practices?
 Do you think economic, legal, ethical, and
discretionary responsibilities are still met?
 What social responsibility strategy is lululemon
using?
 What strengths and potential weaknesses do you
think lululemon experiences?