Facebook 101
Facebook - The largest social networking platform in
the world
By Kelby Peachey
Social Media Chair - National Arthritis Walk Volunteer Committee
Denver Arthritis Walk Co-Chair
Peachey's Pack Team Captain
www.peachypains.com | Twitter/Facebook: @PeachyPains
Facebook for Arthritis Walk
Facebook 101 covers the following:

What is Facebook?

How is Facebook useful for nonprofits?


How many nonprofits are using Facebook?
What is the difference between Facebook Pages and Groups?

Tips for getting started quickly!
What is Facebook?
• Facebook is a global social networking website that is operated and
privately owned by Facebook, Inc. Users can add friends and send them
messages, and update their personal profiles to notify friends about
themselves. Additionally, users can join networks organized by city,
workplace, school, and region.
What is Facebook?
It’s really all about
the social graph of
your supporters,
volunteers,
donors, staff and
advocates.
Source: http://www.flickr.com/photos/christopheducamp/693439830/sizes/m/
Why should I care about
Facebook?
The Stats
Why should I care about Facebook?
The Stats
• 300 million active users (September 15, 2009)
• 50% of active users log in daily
• Fastest growing demographic is 35 and older
• 6 billion minutes are spent on Facebook each day (worldwide)
• 10 million users become fans of Pages each day
• 65 million active users accessing Facebook through their mobile devices.
• More than 2 billion pieces of content (web links, news stories, blog posts,
notes, photos, etc.) shared each week
Source: http://www.facebook.com/press/info.php?statistics
Why should I care about Facebook?
The Stats
Popularity of Commercial Social
Networks
74.0%
80.0%
70.0%
Percent of
Nonprofits
60.0%
46.5%
43.2%
50.0%
32.9%
40.0%
26.1%
30.0%
20.0%
10.0%
0.0%
Facebook YouTube
Twitter
LinkedIn
Commerical Sites
MySpace
Understanding
Facebook
So many choices: Group vs Pages
Understanding Facebook
• Groups:
A way to dip your toe or run a small campaign
• Pages:
Improved communication with supporters, metrics, and control
March 2009
Understanding Facebook - Groups
• Starter organization profile
• Typically used by smaller organizations or chapters of a larger nonprofit
• Easy to set up; good place to dabble with Facebook
• User actions display on their profile and in their friends’ news feeds
• Limitations
– Updating and notification capabilities restricted
– No applications
March 2009
Understanding Facebook - Groups
Understanding Facebook - Pages
• Custom Vanity URL once you have 25 fans
• Facebook’s preferred location for big organizations, brands, and public
entities
• You can message entire “Fan” base
• “Status update” updates every fans profile and displays in their friends’
newsfeeds
• Pages can use applications
• **Advanced Reporting** (Facebook Insights)
• Real time feedback from supporters (or critics)
March 2009
Understanding Facebook - Pages
• Friendly URL
• Logo
• Outposts
• Info
• Fans
• YouTube
• Events
• Photos
• Community
• Relationships
June 2008
Page vs. Group in Facebook
Page
Groups
How Does Facebook Work?
Home Page verse Profile Page
A few basics
Home Page
A few basics
Facebook Friends
Notifications. Lets you know if someone
has interacted with your page.
Access to your profile
Share Status –
accurately updates of
information. "Write
Something" lets you
post rich content"
THE KEY!!
Keep your page name
short and accurate, can't
change after you create
it. There is a day or two
lag for it shows up in
search
Data
News Feed!!
When you make
updates to the Page,
it appears in the
streams of your fans
or people who have
joined your
page. This is very
powerful viral
marketing
Profile Page
Your profile’s page. A few basics
Start with information
tab: be complete,
accurate, and honest
Access to your
insights,
notifications, etc.
Cover Photo!
Share Status accuracy updates of
information. "Write
Something" lets you
post rich content
Show’s your latest
Status Messages
called the “Wall”. The
Wall is a history of
interactive messages.
More interactive
content is better.
4 areas of importance!
• The following are 4 areas of importance when on Facebook.
They allow you the most access and interaction with your
friends. These 4 areas are available on both your profile
page and home page
– The Key
• Provides access to important areas within your Facebook page. Allows
you to add photos, events, etc.
– Share Status
• How you communicate with your friends
– News Feed
• When you make updates to the Page, it appears in the streams of your
fans or people who have joined your page. This is very powerful viral
marketing
– Notifications
• Lets you know if someone has interacted with your page.
How to get started?
A few basics
How to get started?
1. Sign up and create a Facebook Account *
1. To get started, go to Facebook.com, click "Register" and fill out a short
online registration form. Once you're signed up, you'll need to have a
profile to share information and photos about your organization with
others.
2. What to include in your organization's profile?
1. Photos, links to your website and videos can all be added. And
remember, when creating your profile you can include as little or as
much information as you feel comfortable.
*For further instructions on How to Set Up a Non-Profit Facebook Page, please see “How to set Up a Non-Profit
Facebook Page” document.
Find friends and connect with your community
•
•
Use the search feature to find friends who are already using Facebook and ask to be
their friend.
You can add just about anyone you can think of including your members, supporters,
volunteers, staff and board members. Don't worry if you don't have a big list right
away. Once you have two or more contacts, you'll be able to expand your social
network by locating mutual friends and contacting them.
Upload and share pictures
One of Facebook’s most popular features has been the ability to upload and share pictures.
Facebook also offers an unlimited quota!
•
The process is very simple.
–
–
–
–
Start by creating an album by visiting your
“Key”.
Then assign limitations (e.g. visible to my
members only).
Upload photos within them. The album is
then put into your profile, and other users
can see and comment on them.
You can also "tag" your photos with the
names of people you mention and share
the photos via a web link or by e-mail.
What’s more is that you can order prints
online!
Add more
photos here!
Promote your event!
Facebook is a great place to promote your events. Simply create the event, add
pictures and invite your contacts to join. In addition to groups, you can post details
of events in your profile so people can RSVP for an event. You also have the option to
leave the event open to people in your network or open for everyone.
A few resources for you to get
started…
•
•
•
•
•
•
•
•
•
•
4 Facebook Tips for Nonprofit Success – See What Others are Doing by Blackbaud
So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop! by Beth Kanter
Nonprofit Directory on Facebook by Facebook
Facebook Best Practices for Nonprofit Organizations by DIOSA Communications
5 Creative Ways to Hack Your Facebook Profile Photo by All Facebook
How To Develop A Facebook Page That Attracts Millions of Fans by All Facebook
Facebook for Business Super Guide by Interactive Insights Group
HOW TO: Set Up a Winning Facebook Fan Page by Mashable
Facebook Groups and Pages – Features, Benefits And Killer Tips by John Haydon
A beginner's guide to Facebook for non-profits by Wild Apricot