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Welcome to
The Industrial Truck Association
2012 Business Trends Survey
ITA 2012 Annual Fall Meeting
Williamsburg Lodge
Williamsburg, VA
ITA Business Trend Survey 2012
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2012 Business Trends Survey
Task Group
Frank Russo, TCM America Inc.
Dave Norton, The Raymond Corporation
Jeff Mueller, MCFA
Bill DeVries, Nissan Forklift Company North America
Ken Sanders, East Penn Manufacturing
Kevin Crowe, ECCO
Ed Artuso, Bolzoni - Auramo
Ed Dailey, Thyssen Krupp
ITA Staff
ITA Business Trend Survey 2012
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2012 Business Trends Survey
Panel Members
Paul Laroia (Nacco Materials Handling Group)
Scott Johnson (Clark Material Handling)
Moderator
Aurelio Carinci (GNB Industrial Power)
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all,
please rate the importance of India as a market to US Forklift Manufacturers by 2017, as a
location for local forklift manufacturing for the local India marketplace?
10
9
8
7
6
5
5.5
4
5.4
5
5.8
3
2
1
0
2009
2010
2009
2010
2011
2011
2012
2012
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all,
please rate the importance of India as a market to US Forklift Manufacturers by 2017, as a
location for parts suppliers?
10
9
8
7
6
7.3
6.6
5
5.8
5.6
2010
2011
4
3
2
1
0
2009
2009
2010
2011
2012
2012
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at
all, please rate the importance of South America as a market to US Forklift
Manufacturers by 2017, as a market for US Exports?
10
9
8
6
8.2
8.1
7
7.4
7.2
5
4
3
2
1
0
2009
2010
2009
2010
2011
2011
2012
2012
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all,
please rate the importance of South America as a market to US Forklift Manufacturers by
2017, as a location for local forklift manufacturing partnerships (forklift production the in
Brazil) marketplace?
10
9
8
7.6
7.9
2011
2012
7
6
5
5.5
5.9
4
3
2
1
0
2009
2010
2009
2010
2011
2012
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all,
please rate the importance South America as a market to US Forklift Manufacturers by
2017, as a location for parts suppliers?
10
9
8
7.9
7
6
5
4
5.2
5.5
2010
2011
4.7
3
2
1
0
2009
2009
2010
2011
2012
2012
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all,
please rate the importance of South America as a market to US Forklift Manufacturers by
2017, Brazil as a location for local forklift manufacturing for the local South American
marketplace?
10
9
8
7
7.6
8
2011
2012
6
5
5.5
5.9
4
3
2
1
0
2009
2010
2009
2010
2011
2012
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not
important at all, please rate the importance of Africa as a market to US
Forklift Manufacturers by 2017, as a location for local forklift
manufacturing partnerships (forklift production the in Africa)
marketplace?
ITA Business Trend Survey 2011
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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not
important at all, please rate the importance Africa as a market to US
Forklift Manufacturers by 2017, as a location for parts suppliers?
ITA Business Trend Survey 2011
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On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not
important at all, please rate the importance of Africa as a market to US
Forklift Manufacturers by 2017, Africa as a location for local forklift
manufacturing for the local marketplace?
ITA Business Trend Survey 2011
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Which global market do you see with the greatest economic growth in
the next five years?
Canada, Mexico,
Russia and Rest of
Asia were added for
2012 Survey
ITA Business Trend Survey 2012
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With greater focus on lean manufacturing and lean operations do
you feel that forklift trucks is an area where companies look to eliminate
or reduce their fleet sizes?
ITA Business Trend Survey 2012
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Do you foresee the duties imposed on imported US manufactured
forklifts will be eliminated into the following Countries by 2017?
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very significant and 1
indicating no impact, with the current value of the US Dollar do you
expect increased exports of US manufactured forklift trucks?
ITA Business Trend Survey 2012
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Do you anticipate a change in the source of supply for any of the
components listed by 2017? If you anticipate changing the sourcing location
by 2017, indicate if the change will locate manufacturing to North America, from
North America or elsewhere.
From 2010 Business Survey
Change Source
From 2011
From 2012 Business Survey
Change Source
Change Source
If yes, change will be…..
2010
2010
2011
2011
2012
2012
To North
From North
No
Yes
No
Yes
No
Yes
America
America
Electrical Systems
38%
62%
50%
50%
8%
92%
47%
33%
20%
Mast and Attachments
62%
38%
69%
31%
77%
23%
33%
67%
0%
Hydraulic Components
46%
54%
50%
50%
36%
74%
44%
33%
23%
Drive Trains
46%
54%
53%
47%
50%
50%
33%
56%
11%
Engines / Power Sources
38%
62%
44%
56%
50%
50%
80%
20%
0%
Assembly
77%
23%
59%
41%
31%
69%
72%
0%
28%
Other Component Systems
38%
62%
31%
69%
17%
83%
30%
10%
60%
Structural Weldments
69%
31%
44%
56%
38%
72%
50%
13%
37%
Components
ITA Business Trend Survey 2012
Elsewhere
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On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not likely at
all, with consolidation or your company’s supplier base, which of the
following areas best describes the importance of your supplier base
selections by 2017?
ITA Business Trend Survey 2012
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What percentage of North American industry forklift
shipments, currently use “add on aftermarket
produced” data management systems?
ITA Business Trend Survey 2012
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What percentage of North American industry forklift shipments, will
incorporate OEM produced data management systems in 2017?
ITA Business Trend Survey 2012
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What percentage of North American industry forklift
shipments, will use LED lights display in 2017?
ITA Business Trend Survey 2012
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What percentage of North American industry
forklift shipments, will recover energy from
regenerative braking in 2017?
ITA Business Trend Survey 2012
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What percentage of North American industry
forklift shipments, will recover energy from
lowering loads in 2017?
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very important and 1
indicating not important at all, please rate the importance of
implementing optical or visual aids mounted on forks or masts by
2017?
ITA Business Trend Survey 2012
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In 2017, of the total fuel cell powered forklift
shipments, what will percentage be for each of
the following truck class?
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very important and 1 indicating not
important at all, please rate the importance of the following factors
regarding fuel cell technology.
10
9
8
7
6
5
4
3
2
1
0
8.8
9
8.8
8.7
8.3
7.7 7.6
7.4
7
6
5.3
Initial Cost
Lifecycle Cost
Delivery &
Distribution of
Hydrogen Fuel
2011
Customer
Acceptance
5.3
Reduce Carbon Increased Safety
Footprint
by Eliminating
Battery Handling
2012
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What percent of the market will be garnered with
opportunity charging (where the charger start rate is 21 –
25% of the battery’s rated capacity) by 2017?
ITA Business Trend Survey 2012
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What percent of the market will be garnered with fast
charging (where the charger start rate is 26 – 60% of the
battery’s rated capacity) by 2017?
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What sources of energy technology (other than lead-acid batteries) will
be used in forklift trucks by 2017?
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not
likely at all, what will be the market demand for the following types
of Internal Combustion Engine forklifts in 2017?
ITA Business Trend Survey 2012
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On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not likely at
all, please rate the likelihood of the following types of Hybrid powered
forklift trucks being available for sale by the year 2017?
ITA Business Trend Survey 2012
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On a scale of 1 to 10 what form of social media network do you see
becoming more influential as a communication and marketing tool to
reach out to customers within your organization in the next five years?
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Results of 2012 Business Trend Survey
Thank you for your
attention and participation.
ITA 2012 Annual Fall Meeting
Williamsburg Lodge
Williamsburg, VA
ITA Business Trend Survey 2012
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