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INVITATION
DREAMING OF THE US MARKET?
HERNING
COPENHAGEN
NOV. 16 2015
NOV. 17 2015
10:00 - 15:30
9:30 - 15:30
Danish Fashion & Textile
Birk Centerpark 38
7400 Herning
US Embassy Private Residence
Strandvejen 259
2920 Charlottenlund
PROGRAM
CRASH COURSE ON THE US MARKET:
BREAK THE BIG PUZZLE INTO SMALL PIECES
If you have ever considered entering the US Fashion and Accessories Retail Market - don’t miss this chance.
INDUSTRY EXPERTS WILL TOUCH ON:
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US Economy
Geography, demographics
US Customs overview
Retail structure
How to Approach Retailers
What buyers are looking for
Pricing structures
Logistical solutions
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Distribution channels / partners
Showroom fees & terms, working with
sales agents
Legal considerations
E-commerce
Digital Marketing
And much more!
INDUSTRY EXPERTS WILL BE AVAILABLE TO ANSWER
YOUR QUESTIONS.
FREE ATTENDANCE
For HERNING Seminar
REGISTER HERE*
For COPENHAGEN Seminar
REGISTER HERE*
*Space is limited, so attendance is on a first
come, first served basis.
Max. two persons per company.
DREAMING OF THE US MARKET?
PROGRAM
09.30-10.15 10.00-10.15 Welcome, in Copenhagen w/ Rufus Gifford, US Ambassador to Denmark
Welcome, in Herning w/ Liz Jones & partners
10.15-10.30
New focus on the US market, DM&T / DAFI
- A joint venture to support the Danish fashion industry
10:30 - 11:00 Introduction to the US, Liz Jones
- Economic status, geography, demographics, customs and border protection
11:00 - 12:00 Retail Structure + Buyer Interaction w/ Renee Prince Filip & Liz Jones
- segmentation, retailer overview, how to approach buyers, etc
12:00 - 12:30 Break for lunch
12:30 - 13:30 A showroom in the US - Katerina Caliva
- how to pick a good one, standard terms, pricing of goods, logistic solutions
13:30 - 13:45 Trade Show Overview w/ Renee Prince Fillip and Katerina Caliva
- from buyer and sales agent perspective, opportunities available
13:45 - 14:05 Legal Considerations in the US - Thomas Thorup, Thomas Martin LLP
- contracts, visas, subsidiaries and more
14:05 - 14:20 Danish Success Story, To Be Determined
14:20 - 14:35 Danish Success Story, To Be Determined
14:35 - 15:05 Ecommerce and Digital Marketing Opportunities w/Jan Hjortshøj
15:05 - 15:15 How to Take the First Steps? w/ Liz Jones
- a roadmap towards an action plan,
15:15 - 15:30 Q & A and wrap up
Ready for the Next Step?
Join the Trade Council New York Fashion and Accessories Retail /
Ecommerce Market Visit February 22 - 26, 2016 / New York City, NY, USA
RENEE PRINCE FILLIP
FASHION AND RETAIL
CONSULTANT
Renee has been in fashion for over
20 years, As a former buyer for
Neiman Marcus, she has helped
many brands grow their market
shares, and is now a well-known
consultant working with the top
brands in America and abroad.
FREE ATTENDANCE
For HERNING Seminar
REGISTER HERE*
For COPENHAGEN Seminar
REGISTER HERE*
*Space is limited, so attendance is on a first
come, first served basis.
Max. two persons per company.
LIZ JONES
COMMERCIAL ADVISOR
Liz has worked with retail,
management, manufacturing,
branding and product
development for over 12 years. She
has worked for Neiman Marcus
and spent 6 years in Denmark
where she worked for Bestseller
and LEGO licensed school bags
and luggage.
KATERINA CALIVA
FORMER SHOWROOM OWNER
AND SALES AGENT
Katerina has worked for a variety
of NYC based design companies
and set up her own multi-brand
showroom in 2007. She is experienced in representing European
brands in the US market, and has
worked with all major department
stores, online retailers, multi-brand
chain boutiques and freestanding
shops.
JAN HJORTSHØJ
COMMERCIAL ADVISOR
Jan has worked 25+ years with
management, strategy, sales, partnering and marketing in a variety
of companies such as IBM, Apple
and Microsoft. Jan is focused on
the better utilization of digital
marketing and eCommerce in
relation to Danish export.