Study of Seven-Eleven
~Team grape candy’s challenge~
Purpose of the project

Find out Seven-Eleven around Asia business
strategy

Comparison between Japan and other countries
Research Topic
“7-Eleven’s business strategy”
Why we chose the topic?
If you walk down the street, you may see
the many 7-Eleven’s stores.
We wondered why the phenomenon was
appeared.
Research Question
 How
 Are
did Seven-Eleven developed?
there what strategies?
Seven Sources

1:The Customer Satisfaction Research of Seven-Eleven stores in Hong Kong

2:Observations on the Marketing Strategies of Convenience Stores

3:Seven-Eleven in Taiwan

4:The process of international business model transfer in the Seven-Eleven
group: US-Japan-China

5:Strategy Choices of Convenience Store Chains in China

6:Seven-Eleven Japan Co.

7:Success Factors Seven-Eleven in Thailand
Summary of seven sources

Article1:Seven-Eleven in Hong Kong


Article3:Seven-Eleven in Taiwan


Adaption to the land
Article4 and 5:Seven-Eleven in China mainland


Customer satisfaction
Adaption to the local
Article2,6 ,7:Seven-Eleven in Japan.

POS system, Distribution system
Common Points

Customer satisfaction
・・・Demands of products, services, environments

POS Systems
・・・Reflection of demands to each store
Differences

Accommodate themselves to local
Example:
Fast Food Services
In China
Individual concerns for
research findings
Why Seven-Eleven became so major in the world?
Relationship Business and English
Do we have to use English in Business?
Summary of the Presentation
Seven-Eleven is the top of the Convenience stores
Reference

John Christopher Walsh, Thanee Ngaochay (2011) Success Factors 7-Eleven in Thailand, 2010
International Conference on Business and Economics Research vol.1 © (2011) IACSIT Press,
Retrieved from http://www.ipedr.com/vol1/32-B10013.pdf

Kar, Malobi and Yahagia, Toshiyuki (2009) The process of international business model transfer in
the Seven-Eleven group: US – Japan – China.Asia Pacific Business Review, 15 (1). pp. 41-58.
DOI:10.1080/13602380802399338

Sunil Chopra (2005), Seven-Eleven Japan Co., No journal (Article from Kellogg -School of
Management), No doi, Retrieved from http://silabus.fe.unila.ac.id/scm/cases/kellog-SevenEleven_Final_0205.pdf

Xu, Y., Ye, X., & Zhang, F. (2013). The customer satisfaction research of 7-ELEVEn stores in Hong
Kong.

Journal of Service Science and Management, 6(1), 46-55. doi:10.4236/jssm.2013.61006

Yasuyuki Takatori. (1998). Observations on the Marketing Strategies of Convenience Stores. The
Society of English Studies (28), 143-154, ISSN: 09173536

Yukihito Sato (2009), Strategic Choices of Convenience Store Chains in China: 7-Eleven and
FamilyMart, China Information March 2009 23: 45-69, doi: 10.1177/0920203X08100947

Yuko Matsumoto, (2012), 7-ELEVEN IN TAIWAN, No Journal of source, No doi data, Retrieved
from http://www.docstoc.com/docs/124451919/7-Eleven-in-Taiwan