Lecture 1: 7-ELEVEn by Group 5 Class 1
catalog
1
Our Guess
2
History of 7-ElEVEn
3
Mode of Operation
4
Mode of Distribution
5
Affiliate Program
Our guess:
In 1927,7-ELEVEN (7-11) 's predecessor Southland Ice
Company was founded in the United States (Dallas, Texas), the
main business is to sell ice cream, milk and egg.
In 1946, Southern Co (The Southland Corporation) business
hours will be extended to 7 o'clock in the morning to 11 at night,
and so was born the "7-ELEVEN".
In 1964 7-ELEVEN started franchising
management (FC).
In 1990,The Southland Company go bankrupts. In 1991, Ito Yokado
bought 73% of the company's shares, becoming the largest
shareholder of The Southland Company. In April 28, 1999, the
Southland Company officially changed its name to 7-ELEVENINC.
7-Eleven locates in many countries,
so it’s efficient to reduce the prime
cost and to create a unique product
by international common procurement.
子页３
7-11 in Japan is a chain store with an advanced logistics system.
A convenience store depends on frequent purchase of goods, and
only by taking advantage of advanced logistics system can it
develop into a chain store.
7-11 can develop efficient distribution
channels to connect with all stores by
making an agreement of sale with
wholesalers and manufacturers.
Beijing :
7-11 in Beijing conduct franchising business in the form of
combining resources and in the condition of some existing
stores.
Taiwan
In Taiwan, 7-11 has two forms of franchising: one is
Franchisees have their own property, and asset ; another
is the franchise, 7-11 will entrust its stores to franchisee.
In general, the franchisee needs several interviews.
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