Melisa Anderson Alex Amber Vivian  Based in Finland  Employ nearly 130,000 people in 120 countries  38% of market share in 3rd quarter of 2009  Number one in the world for cell phone sales  Started as a paper mill in 1865  Near bankruptcy after World War One-joined with rubber works and cable works  First electronic device-pulse analyzer  Kept diversifying product line-eventually producing radios, TVs, and computers  1992-changed strategy and focused only on telecommunications  Economy    People are saving money-spending less 2009 first quarter cell phone sales down 8.6% from a year ago Households omitting landlines-using only cell phones  Barriers to enter are high  Fierce competition  Companies   struggling to expand Nearly billion people own a cell phone Motorola went from 2nd largest to 5th largest in 2007  Health risks are threatening to industry as a whole   No proven facts that cell phones cause cancer On-going studies conducted  Nokia has ten series of cell phone; eight of them are used Symbian operating system.  all models in N series and E series are used Symbian S60 OS  Nokia Corporation purchased Symbian, Ltd in 2008  High quality and solid shell  The funny Nokia 1100  Nokia’s market share in North America is only 10 percent.  Firstly, Nokia didn’t have so much advertisement in America  Secondly, more than 90% of Nokia’s cell phones are in GSM net.  Thirdly, Nokia’s designs are not suitable for American customers.  The last but also the most important reason is telephone services providers.  Nokia in T-mobile  Smartphone is the future trends of cell phone.  The future trends of Smartphone are Touch Screen Smartphone and QWERTY Keyboard Smartphone.  High price, high quality, high tech and numerous functions but also mean high profits.  It is reported that Nokia’s market share of Smart phone was 35% in the third quarter of 2009.  Although an unlocked Iphone’s price is more than $700 dollars, but customers could only spent $199 dollars buy an Iphone with two years AT&T services.  Great Reputation  New Attempts  New Competitors  Great Advantage on Market share  The Emergence of Competitors  Intellectual  Property Disputes Concern on Expanding Business  Outmoded  Ineffective  Losing Design Cooperation with Operator the Smart Phone Market  Nokia in China -3G market -Domestic Competitors  Nokia in India -Accusation of After Service -Walkout  April 1，1976  Steve Job，Steve Wozniak & Ronald Wayne  Cupertino, California, United States  Revenue: US$32.48 billion (FY 2008)  Net income: US$ 4.83 billion (FY 2008)  Employees:35,000 (Q1 FY 2009)  Products  iphone (January 9, 2007)  Strength 1.Operating system 2.Design  1928  Paul Galvin & Joseph Galvin  Headquarters: Schaumburg, Illinois, United States  Revenue: US$ 30.146 billion (2008)  Net income: US$ -4.244 billion (2008)  Employees:64,000 (2008) 2006  current situation  1938  Lee Byung-chul  Headquarters: Samsung Town in Seoul, South Korea  Revenue: US$ 173.4 billion (FY 2008)  Net income: US$ 10.7 billion(FY 2008)  Employees: 276,000 (Q1 FY 2009)  Marketing Strategy Sports marketing •1988 Seoul （24th） •1998 Nagano（18th winter ） •2000 Sydney （27th） •2002 salt lake city（19th winter ） •2004 Athens （28th） •2006 Turin （20th winter ） •2008 Beijing （29th）  Enhance Cooperation with Operators in North America  Smart Phone Market  Learn from Competitors  Enhance Cooperation with Operators  Changes on Operation System  Meet Consumer’s Needs  Diversity Any questions? Thank you!