Internet Lead Generation
and Cultivation Magic
by Lori Ballen
facebook.com/loriballen
twitter.com/ballengroup
[email protected]
Who is Lori Ballen??
• Started Catering Company in 1992
• Built to the 7th level in 10 years
• Sold it in 2004 for Top Dollar – it still exists
• Built 7th level Children’s Resale Store
• Joined Keller Williams in 2010
• Created Award Winning Real Estate Team
• Built to 7th level in 20 months
How the Web and Internet Lead
Generation Work Together
• Start with a Central Location – Your Site
• Feed the web but drive BACK to your site
• Blogs
• Press Releases
• Classified Ads
• Social Media
• Video
What Comes First ?? -Your Brand!
•
Identify your Specialty
•
Determine who your Audience is
•
Build in your Product
•
Create your Message
•
Be Consistent and Cohesive
•
Tie in Benefits to the Consumer
•
Mission – Values - Beliefs
Be a Problem Solver
The Best Content solves PROBLEMS and
provides Information and Solutions.
• How much will it cost?
• What could Happen?
• How long will take?
• What else could happen?
• What are YOU going to do about it?
Web site Content – For SEO and The
Audience
Think SMART and Creatively with Content
•
Video
•
Articles
•
Services
•
Vendor Participation
•
References
•
Blog Posts
Google Worthy SEO
Applying SEO to ALL Marketing Efforts
on the web.
•
Title each page with KEYWORDS
•
Use NICHES
•
Create high quality and Relative
content
•
Keep fresh content continuously never let it go stale
Creating a Google Worthy Ad
Best Practices for Classified Ads
•
Titles need to be keyword heavy yet appealing
to the audience
•
Include CONTACT info in the first line of the ad
•
Focus on the benefits to the consumer, not on
YOU
•
Call for Action and Create Urgency. Provide
Item of Value
•
Use the 3 click rule and take them to what they
want, when they want it.
Classified Ad Sites to consider.
•
Craigslist.com
•
Backpage.com
•
OLX.com
•
Merchant Circle.com
•
Kijiji.com
•
Classifiedads.com
•
Hoobly.com
•
Oodle.com
Craigslist Best Practices
Tricks of the Trade for Utilizing Craigslist
• Stay on TOP of the page
• Use eye catching titles & symbols
• Be Unique and Stand Out
• Keep it Simple
• Use Lead Capture
What you need to know about Craigslist
1. You’ll need an account with text
able phone number for verification
2. You WILL get flagged and Ghosted
– don’t let it stop you
3. There is fierce competition
4. It is the land of opportunity
5. Division Rules for Advertising
Apply
6. No lead really belongs to you
The Ballen Method
The Ballen Method is the process of Creating an ad and blasting it across the web.
1. Choose your Editor (This should be a WYSIWYG Editor) – Blogger.com is a good choice
2. Choose your target audience, Decide your Message, Determine your Item of Value
3. Create a Keyword Worthy , Appealing Title
4. Start your Ad with your contact info (Url with http:// , Phone number, Name)
5. Choose an image, Upload/Insert and add a Hyperlink that takes consumer to product or service
6. Follow all division rules
7.
Use your Browser bookmarks and open all marketing sites (Classified Ads, Blogs, Social Media,
Web site)
8. Copy and Paste Title, Then Body, then Keywords to all of your marketing sites.
Blogging with Purpose - SEO
All you need to know about Blogging
•
Shorter is generally Better
•
Google LOVES blogs but you must use the correct Title, Keywords,
and Content
•
Consumers like PROBLEM solving Blogs
•
Consumers like blogs that cause them to FEEL something
•
Keep it LOCAL as much as possible
•
Blast it, Share it, Get it OUT there. Don’t be an invisible Blogger.
Where to Blog – Anywhere Google
Likes
Blog sites to consider….
• Wordpress.com – Have it hosted
• Activerain.com – Outside Blog
• Merchantcircle .com
• Blogger.com
• Typepad.com and Postperous.com
• Your own Web site if it’s possible
Video – How, What, Where and When
Best Practices for Video
•
Start Small and Simple – Get fancy later
•
Keep it Authentic – Be you, that’s who
you are
•
Make it Fun and Keep it Short
•
Be Clear, To the Point, and Informational
•
Tie the Benefit in to the Consumer – It’s
really NOT all about you.
Video and Using SEO
•
Save your VIDEO as a keyword title not
123434232.wmv
•
When you upload it, Add your contact info
in the description and include the http://
and phone number
•
Use niche keywords in your summary
•
Use a Call to Action, Item of Value, and
Create Urgency
•
Blast It, Share It, Embed it
Video Content – What to shoot
•
Informational Video
Sample Videos:
•
Celebrations and Awards
Happy Birthday Facebook Friend http://www.youtube.com/watch?v=N2hL6k-AbGA
•
Team Videos and Meetings
Nice to Meet you – http://youtu.be/nXzEXSRbKBo
•
Role Playing
Introduction Video - http://youtu.be/3974kGvclhY
Thank You Video - http://youtu.be/GxsdTusvgmM
•
Community Videos
•
Blog Style Videos – Be yourself
Community Video - http://youtu.be/vdjKwoUXIB8
•
Comedic Videos - Viral
2 Cents - http://youtu.be/61YXpzUalOk
•
Introduction Videos
Meet the Team - http://youtu.be/NuNy4jVPuaY
Talking Ben - http://youtu.be/5b7R92ot-8E
Press Releases – What and How to write
Best Practices for Press Releases
•
Capitalize all first letters in Title but keep title 100
characters or less
•
Create a Summary that is appealing and no more
than 250 characters
•
Use niche KEYWORDS in the Title, Summary, Body
and in the About category.
•
Put the most important news on the TOP
Press Releases – What to Write About
• Recent Awards
• New Hires
• Product Lunches
• Company Divisions or Specialties
• Special Events
• Achievements, Problems Solved
• Training, Seminars, Classes
Press Releases – WHERE to Publish
www.prlog.com
www.pr.com
www.widepr.com
www.1888pressrelease.com
www.onlineprnews.com
www.freepressrelease.com
www.i-newswire.com
www.realestateramacom
Social Media – The PURPOSE
Creating a VIRTUAL Relationship – People do business with people they
know or THINK they know
Best Practices for Social Media
• BE AUTHENTIC and Friendly.
• Mix Business with pleasure
• Use Pictures and Video
• Don’t “SELL” – CREATE a BUZZ
• ENGAGE - Don’t just Broadcast
• Ask Questions - Pay Attention
Lead Cultivation and Conversion
Best Practices:
• Give them WHAT they want, WHEN they want it.
• ALWAYS deliver what you promise
• Don’t go away until they TELL you to go away
• Make them feel like they know you (Video is great for this)
• Be Creative
• Be Consistent with your Message
• Be willing to do MORE than you think it will take
• Use more than one email and more than one drip source
• Don’t always try to SELL – Communicate
Your Source for Business Magic
Pragmatic Wisdom with Prime Time Pizzazz
Book a Ballen Production in YOUR city by calling
702.604.7738
www.BallenProductions.com