Internet Lead Generation and Cultivation Magic by Lori Ballen facebook.com/loriballen twitter.com/ballengroup [email protected] Who is Lori Ballen?? • Started Catering Company in 1992 • Built to the 7th level in 10 years • Sold it in 2004 for Top Dollar – it still exists • Built 7th level Children’s Resale Store • Joined Keller Williams in 2010 • Created Award Winning Real Estate Team • Built to 7th level in 20 months How the Web and Internet Lead Generation Work Together • Start with a Central Location – Your Site • Feed the web but drive BACK to your site • Blogs • Press Releases • Classified Ads • Social Media • Video What Comes First ?? -Your Brand! • Identify your Specialty • Determine who your Audience is • Build in your Product • Create your Message • Be Consistent and Cohesive • Tie in Benefits to the Consumer • Mission – Values - Beliefs Be a Problem Solver The Best Content solves PROBLEMS and provides Information and Solutions. • How much will it cost? • What could Happen? • How long will take? • What else could happen? • What are YOU going to do about it? Web site Content – For SEO and The Audience Think SMART and Creatively with Content • Video • Articles • Services • Vendor Participation • References • Blog Posts Google Worthy SEO Applying SEO to ALL Marketing Efforts on the web. • Title each page with KEYWORDS • Use NICHES • Create high quality and Relative content • Keep fresh content continuously never let it go stale Creating a Google Worthy Ad Best Practices for Classified Ads • Titles need to be keyword heavy yet appealing to the audience • Include CONTACT info in the first line of the ad • Focus on the benefits to the consumer, not on YOU • Call for Action and Create Urgency. Provide Item of Value • Use the 3 click rule and take them to what they want, when they want it. Classified Ad Sites to consider. • Craigslist.com • Backpage.com • OLX.com • Merchant Circle.com • Kijiji.com • Classifiedads.com • Hoobly.com • Oodle.com Craigslist Best Practices Tricks of the Trade for Utilizing Craigslist • Stay on TOP of the page • Use eye catching titles & symbols • Be Unique and Stand Out • Keep it Simple • Use Lead Capture What you need to know about Craigslist 1. You’ll need an account with text able phone number for verification 2. You WILL get flagged and Ghosted – don’t let it stop you 3. There is fierce competition 4. It is the land of opportunity 5. Division Rules for Advertising Apply 6. No lead really belongs to you The Ballen Method The Ballen Method is the process of Creating an ad and blasting it across the web. 1. Choose your Editor (This should be a WYSIWYG Editor) – Blogger.com is a good choice 2. Choose your target audience, Decide your Message, Determine your Item of Value 3. Create a Keyword Worthy , Appealing Title 4. Start your Ad with your contact info (Url with http:// , Phone number, Name) 5. Choose an image, Upload/Insert and add a Hyperlink that takes consumer to product or service 6. Follow all division rules 7. Use your Browser bookmarks and open all marketing sites (Classified Ads, Blogs, Social Media, Web site) 8. Copy and Paste Title, Then Body, then Keywords to all of your marketing sites. Blogging with Purpose - SEO All you need to know about Blogging • Shorter is generally Better • Google LOVES blogs but you must use the correct Title, Keywords, and Content • Consumers like PROBLEM solving Blogs • Consumers like blogs that cause them to FEEL something • Keep it LOCAL as much as possible • Blast it, Share it, Get it OUT there. Don’t be an invisible Blogger. Where to Blog – Anywhere Google Likes Blog sites to consider…. • Wordpress.com – Have it hosted • Activerain.com – Outside Blog • Merchantcircle .com • Blogger.com • Typepad.com and Postperous.com • Your own Web site if it’s possible Video – How, What, Where and When Best Practices for Video • Start Small and Simple – Get fancy later • Keep it Authentic – Be you, that’s who you are • Make it Fun and Keep it Short • Be Clear, To the Point, and Informational • Tie the Benefit in to the Consumer – It’s really NOT all about you. Video and Using SEO • Save your VIDEO as a keyword title not 123434232.wmv • When you upload it, Add your contact info in the description and include the http:// and phone number • Use niche keywords in your summary • Use a Call to Action, Item of Value, and Create Urgency • Blast It, Share It, Embed it Video Content – What to shoot • Informational Video Sample Videos: • Celebrations and Awards Happy Birthday Facebook Friend http://www.youtube.com/watch?v=N2hL6k-AbGA • Team Videos and Meetings Nice to Meet you – http://youtu.be/nXzEXSRbKBo • Role Playing Introduction Video - http://youtu.be/3974kGvclhY Thank You Video - http://youtu.be/GxsdTusvgmM • Community Videos • Blog Style Videos – Be yourself Community Video - http://youtu.be/vdjKwoUXIB8 • Comedic Videos - Viral 2 Cents - http://youtu.be/61YXpzUalOk • Introduction Videos Meet the Team - http://youtu.be/NuNy4jVPuaY Talking Ben - http://youtu.be/5b7R92ot-8E Press Releases – What and How to write Best Practices for Press Releases • Capitalize all first letters in Title but keep title 100 characters or less • Create a Summary that is appealing and no more than 250 characters • Use niche KEYWORDS in the Title, Summary, Body and in the About category. • Put the most important news on the TOP Press Releases – What to Write About • Recent Awards • New Hires • Product Lunches • Company Divisions or Specialties • Special Events • Achievements, Problems Solved • Training, Seminars, Classes Press Releases – WHERE to Publish www.prlog.com www.pr.com www.widepr.com www.1888pressrelease.com www.onlineprnews.com www.freepressrelease.com www.i-newswire.com www.realestateramacom Social Media – The PURPOSE Creating a VIRTUAL Relationship – People do business with people they know or THINK they know Best Practices for Social Media • BE AUTHENTIC and Friendly. • Mix Business with pleasure • Use Pictures and Video • Don’t “SELL” – CREATE a BUZZ • ENGAGE - Don’t just Broadcast • Ask Questions - Pay Attention Lead Cultivation and Conversion Best Practices: • Give them WHAT they want, WHEN they want it. • ALWAYS deliver what you promise • Don’t go away until they TELL you to go away • Make them feel like they know you (Video is great for this) • Be Creative • Be Consistent with your Message • Be willing to do MORE than you think it will take • Use more than one email and more than one drip source • Don’t always try to SELL – Communicate Your Source for Business Magic Pragmatic Wisdom with Prime Time Pizzazz Book a Ballen Production in YOUR city by calling 702.604.7738 www.BallenProductions.com
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