Osama Abou Mousallam Brief Brief • Over 20 Years of experience across Multinational organizations across FMCG - Retail – Hospitality – Distribution • Appointed several positions in Strategic management and Information Technology management (Multinational organizations) • Since 2008 working as management consultant for various business, mainly in delivering three major phases : • GAP Analysis “Business evaluation” • Objectives setting • Business progress evaluation Key Practice Areas : • • • • • • • Business Strategic assessment including SWOT analysis Analysis of competitive environment Understating market dynamics and changes to competitive landscape. Setting Key Strategic Goals Strategy map and Strategic objectives/ (based on Balanced score cards mythology) Assign Functional Objectives/KPI’s and develop key projects and deliverables. Evaluation of Corporate/Functional progress against KPI’s Other Professional Experience • Internal Auditor for Inter.Continental Hotels Head office London • American University in Cairo : Instructor for Computerized Hotel Services (1989-1995) Osama Abou Mousallam Experience - Summary Strategy / Management : Area Projects & Tasks Delivered Company Strategy Formulation • Participation in Strategic Position Assessment (SPA) (Cadbury) • Full development of corporate strategy including , objectives setting , Strategy map and Key Projects , & KPI’s • • • • • Competitive Assessment • Develop Full Competition Assessment • Setup of Competitive Intelligence System , develop Company plan versus competition and developing studies of economic and market changes. • Cadbury Egypt • Egypt Bakery Stores • Sarie-Eldin & Partners Business Assessment & SWOT • Evaluation Key Strength Weakness , Opportunities and Threats • Full Sales Trends analysis and Channels Evaluation • Identifying Key Strength Weakness, Opportunities and Threats for organization . • Egypt Bakery Stores • Sedra & Madina Group • Cadbury Adams Egypt competitors • Sarie-Eldin & Partners • Implementation of the Soft (Strategy , Operations, Finance , Transformation) Evaluation for • 4 IT Companies Business Planning & B.S. Cards • Develop Business Plan and key corporate & Functional Objectives • Develop Strategy Map and Balanced Score Cards • Develop Key Performance Indicators (KPI’s) • • • • Key projects Managed / Participated • Route to Market Improvement project (RTM) • Implement Geo Marketing solution to increase route to market Availability and Distribution • Sales Force Automation using Hand Held Terminals • Cadbury Adams Egypt Cadbury Adams Egypt Egypt Bakery Stores Sedra & Madina Group City Centre Hotel Sarie El-Din & partners Egypt Bakery Stores Sarie-Eldin & partners Sedra & Madina City Centre Hotel IT Projects : Area Projects & Tasks Delivered Company IT ERP • Implement Full Sales Force Automation Application Including full ERP solution for Sales & Distribution • IT Management Tasks • Manage and Implement IT Solutions • Cadbury • Sainsbury • Americana IT Retail • Full Implementation of ERP Including Point of Sales & Back office (Sainsbury Egypt & Americana Mart) • Full Retail Company setup (Americana Mart) • Full Implementation of Retail solution covering 40 Retail outlets (Sainsbury Egypt) • Sainsbury Egypt • Americana IT management • IT Manager for various Multinational & National companies Management of IT Function for Over 10 years (1995-2004) • Cadbury Egypt • Americana • Sainsbury Egypt IT Telecom • Deployment of Full resilient VPN project to replace (SITA) • Cadbury Egypt Osama Abou Mousallam Project References & Client Details Egypt Bakery Stores Egypt Bakery Stores 2007 Segment Import – Food - Distribution Project Scope Strategic Planning - HR Recruitment – Website Development Deliverables • • • • Contact Yasser Kamel (MD) EgyptBakeryStores.com About the Client • Exclusive importer and distributor in Egypt for world class Food products as BakeMark International, PatisFrance, Unigra, PreGel,Boiron and Carels. Annual Turnover XX MM LE. • Offers lots of diversified products for Bakery and Pastry Ingredients for a variety of businesses' including hotels, catering, Pastry and Airlines Increase in Annual Turnover by 50% in year 2007 (XX MM LE) GAP Analysis /Strategic Management - Objectives Setting Sales Forecast /Distribution Channels Evaluation /Recruitment Website Development Jil – Kabo Jil 2008 Segment Industrial – Textile Project Scope ERP Project Consultation Deliverables • IT Assessment / Project Planning / Project Management Coaching • Contracting Vendor / Network Implementation Contact • Wael Olama (CEO & MD) kabo.com.eg About the Client • Considered one of the largest firms working in the field of under and outerwear in the middle east and worldwide. The annual production is more than 40 million pieces of under and outerwear, which are manufactured with approximately 6 thousand tons of combed yarn form the finest Egyptian cotton Sedra Group 2008- on Going Segment Food & Beverage / Retail About the Client • One of the leading Food & Dairy Product manufacturers in Egypt with Annual Turnover of EGP XX MM LE Project Scope Management – IT Deliverables • GAP analysis • Strategic Management • Process Analysis – Evaluation – Documentation Contact Fathy Diab (MD) Sedra • ISO process overview Evaluation – Documentation • ERP Implementation Sarie Eldin & Partner Law Firm Sarie Eldin & Partners Law Firm 2010 Segment Law Firm Project Scope Strategic Planning – Website Review - Deliverables • GAP analysis • Competition Assessment Contact Hany Sarie-Eldin (MD-Partner) Sarie-Eldin.com About the Client The Firm offers various legal services as more fully detailed in our Areas of Expertise: Banking & Finance Capital Markets, Mergers & Acquisitions Infrastructure & Energy Trade & Services • Developing Business Plan • Objectives setting – KPI’s • Functional Objectives setting Osama Abou Mousallam Project References & Client Details Grow IT Project (CIT) : Comsys / Esmart Soft / CCIE / Nile IT Comsys Segment Information Technology Project Scope Business Assessment / Business Upgrade Planning Deliverables • • • • • About the Client Specialized Consultant (Strategy) IT Companies Assessment, based on using methodologies developed by ATOS origin and managed by a consortium of the following leading firms (Atos Origin, Arther D.Little, QAI) Contact comsyssoftware.com nile-it.com smartsoft.com.eg cciegypt.com Consultancy Firms Nermine Rageh / Dalia Wahba CID.com.eg Nile IT ESMART Soft CCIE Egypt March/ August 2010 Assessment of Strategy, Finance and Operations Reporting Key issues against best Practice. Developing Key development areas Developing business upgrade plans (BUP) Follow up on Implementation City Center Hotel City Center Hotel 2009 Segment Hospitality Project Scope Business Planning Deliverables • • • • Contact Ismail Shefie (owner) About the Client Newly operating hotel in Beni Swief GAP analysis Competition Assessment Developing Business Plan Objectives setting – KPI’s and Functional Objectives setting Soft Linen Soft Linen 2009 Segment Manufacturing – Retail Project Scope Gap Analysis Deliverables Standard IMC Gap Analysis Contacts www.softlinengroup.com About the Client Soft Linen Group established in 2007 after gaining experience for 5 years in retailer shops selling embroidered linen products, the factory located in New Borg Elarab City-Alexandria-Egypt, and our shops located in: Alexandria (City Center-Porto Marina-San Stefano-Meena Mall-Zahran Mall), Cairo (City StarsAbass Elakkad) under the name of "La Nuit". Osama Abou Mousalam Projects Managed / Participated & Deliverables Strategic Projects : Project Geo Marketing & Distribution (Strategy / Cadbury Adams Egypt) Project Manager/2005 Distribution & Availability Project Objectives • Identification of Gaps in Distribution and Availability Using Digital maps against Competitors • Assessment of company D&A performance in terms of product variety and product Category • Identified product performance of company key products versus competition and understand Key Gaps in distribution using Digital Maps • Key Gaps In distribution Identified and acted upon • Assessment of Current D&A Performance and Identification Key Issues and alternatives • Strategic directions of Expansion of Sales Force • Identification of Sales Channels required • Full corporate strategy assessment including Key Marketing, Sales & Distribution, Customer , Key Competitors • Identification of Key corporate issues, Alternatives generations • Development of Corporate strategy and Input to Vision (Strategy/Cadbury Adams) Project Member/2007 Strategic Positioning Assessment (SPA) Outcome/Results (Strategy/Cadbury Adams) Project Member/2007 Project Management: Project Objectives Project Management • (Strategy/Cadbury Adams) 2004-2008 • • Coaching & Training for Project Managers / Project Director Conduct Training Sessions for project managers & Teams Setup of Project Management office / Key Strategic projects Outcome/Results • Setup of PMO (project management Office) • Board of Directors Update mechanism with reference for Key Strategic projects IT Projects : Project Sales Force Automation (IT / Cadbury Adams Egypt) Project Manager/2004 Full ERP Implementation • Sainsbury Egypt • Cadbury Egypt (Sales &Distribution) • Americana Mart (Egypt) Objectives Outcome/Results • Full Implementation of Sales & Distribution system using Hand Held Terminals • Full Sales Cycle Automation including (Sales Order processing & Accounts Receivables and Warehousing) • Fully Automated Sales Cycle Nationwide covering 100 Sales Rep. In 5 Branches Nationwide • Increase of Sales and Distribution efficiency • Full Implementation of Sales & Distribution system using Hand Held Terminals • Full ERP Implementation • Full Implementation of Sales & Distribution cycle Osama Abou Mousalam Projects Managed / Participated & Deliverables Consultancy Yasser Kamel MD Egypt Bakery Stores Fathy Diab MD Sedra & Madina Group Hany Sarie Eldin MD Sarie El-Din & Partners Wael Olama Ex-MD Jil Kabo Ismail Shafie Owner City Centre Hotel Hala Gabrous Project Manager , Grow IT , Ministry of CIT Egypt Khaled Morsy Partner , Comsys Software Consultancy Firms Ahmed Nofal Founder & Managing partner (ACG) Mohamed Barkouki Founder & Managing Partner (ACG) Nermine Rageh Project Manager , CID Hamed Sayyad Business Development Director (Megacom) Employment Gawad Abaza (Managing Director Cadbury / Kraft Africa) Mario Adams (Finance Director Cadbury Africa) Khaled Sabry (Finance Director Lafarge Egypt) Mohamed Nour (Ex MD Cadbury Egypt) Wallace Garland, (Ex MD Cadbury Egypt) Mounir Doss (Ex Resident Manager, Semiramis Inter . Continental Hotel
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