Osama Abou Mousallam
Brief
Brief
• Over 20 Years of experience across Multinational organizations across FMCG - Retail –
Hospitality – Distribution
• Appointed several positions in Strategic management and Information Technology
management (Multinational organizations)
• Since 2008 working as management consultant for various business, mainly in delivering
three major phases :
• GAP Analysis “Business evaluation”
• Objectives setting
• Business progress evaluation
Key Practice Areas :
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Business Strategic assessment including SWOT analysis
Analysis of competitive environment
Understating market dynamics and changes to competitive landscape.
Setting Key Strategic Goals
Strategy map and Strategic objectives/ (based on Balanced score cards mythology)
Assign Functional Objectives/KPI’s and develop key projects and deliverables.
Evaluation of Corporate/Functional progress against KPI’s
Other Professional Experience
• Internal Auditor for Inter.Continental Hotels Head office London
• American University in Cairo : Instructor for Computerized Hotel Services (1989-1995)
Osama Abou Mousallam
Experience - Summary
Strategy / Management :
Area
Projects & Tasks Delivered
Company
Strategy
Formulation
• Participation in Strategic Position Assessment (SPA) (Cadbury)
• Full development of corporate strategy including , objectives
setting , Strategy map and Key Projects , & KPI’s
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Competitive
Assessment
• Develop Full Competition Assessment
• Setup of Competitive Intelligence System , develop Company
plan versus competition and developing studies of economic
and market changes.
• Cadbury Egypt
• Egypt Bakery Stores
• Sarie-Eldin & Partners
Business
Assessment &
SWOT
• Evaluation Key Strength Weakness , Opportunities and Threats
• Full Sales Trends analysis and Channels Evaluation
• Identifying Key Strength Weakness, Opportunities and Threats
for organization .
• Egypt Bakery Stores
• Sedra & Madina Group
• Cadbury Adams Egypt
competitors
• Sarie-Eldin & Partners
• Implementation of the Soft (Strategy , Operations, Finance ,
Transformation) Evaluation for
• 4 IT Companies
Business
Planning &
B.S. Cards
• Develop Business Plan and key corporate & Functional
Objectives
• Develop Strategy Map and Balanced Score Cards
• Develop Key Performance Indicators (KPI’s)
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Key projects
Managed /
Participated
• Route to Market Improvement project (RTM)
• Implement Geo Marketing solution to increase route to
market Availability and Distribution
• Sales Force Automation using Hand Held Terminals
• Cadbury Adams Egypt
Cadbury Adams Egypt
Egypt Bakery Stores
Sedra & Madina Group
City Centre Hotel
Sarie El-Din & partners
Egypt Bakery Stores
Sarie-Eldin & partners
Sedra & Madina
City Centre Hotel
IT Projects :
Area
Projects & Tasks Delivered
Company
IT
ERP
• Implement Full Sales Force Automation Application Including
full ERP solution for Sales & Distribution
• IT Management Tasks
• Manage and Implement IT Solutions
• Cadbury
• Sainsbury
• Americana
IT
Retail
• Full Implementation of ERP Including Point of Sales & Back
office (Sainsbury Egypt & Americana Mart)
• Full Retail Company setup (Americana Mart)
• Full Implementation of Retail solution covering 40 Retail
outlets (Sainsbury Egypt)
• Sainsbury Egypt
• Americana
IT
management
• IT Manager for various Multinational & National companies
Management of IT Function for Over 10 years (1995-2004)
• Cadbury Egypt
• Americana
• Sainsbury Egypt
IT
Telecom
• Deployment of Full resilient VPN project to replace (SITA)
• Cadbury Egypt
Osama Abou Mousallam
Project References & Client Details
Egypt Bakery Stores
Egypt Bakery
Stores
2007
Segment
Import – Food - Distribution
Project Scope
Strategic Planning - HR Recruitment – Website Development
Deliverables
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Contact
Yasser Kamel (MD) EgyptBakeryStores.com
About the Client
• Exclusive importer and distributor in Egypt for world class Food products as BakeMark
International, PatisFrance, Unigra, PreGel,Boiron and Carels. Annual Turnover XX MM LE.
• Offers lots of diversified products for Bakery and Pastry Ingredients for a variety of businesses'
including hotels, catering, Pastry and Airlines
Increase in Annual Turnover by 50% in year 2007 (XX MM LE)
GAP Analysis /Strategic Management - Objectives Setting
Sales Forecast /Distribution Channels Evaluation /Recruitment
Website Development
Jil – Kabo
Jil
2008
Segment
Industrial – Textile
Project Scope
ERP Project Consultation
Deliverables
• IT Assessment / Project Planning / Project Management Coaching
• Contracting Vendor / Network Implementation
Contact
• Wael Olama (CEO & MD) kabo.com.eg
About the Client
• Considered one of the largest firms working in the field of under and outerwear in the middle
east and worldwide. The annual production is more than 40 million pieces of under and
outerwear, which are manufactured with approximately 6 thousand tons of combed yarn form
the finest Egyptian cotton
Sedra Group
2008- on Going
Segment
Food & Beverage / Retail
About the Client
• One of the leading Food & Dairy Product manufacturers in Egypt with
Annual Turnover of EGP XX MM LE
Project Scope
Management – IT
Deliverables
• GAP analysis
• Strategic Management
• Process Analysis – Evaluation –
Documentation
Contact
Fathy Diab (MD)
Sedra
• ISO process overview Evaluation –
Documentation
• ERP Implementation
Sarie Eldin & Partner Law Firm
Sarie Eldin & Partners
Law Firm
2010
Segment
Law Firm
Project Scope
Strategic Planning – Website Review -
Deliverables
• GAP analysis
• Competition Assessment
Contact
Hany Sarie-Eldin (MD-Partner) Sarie-Eldin.com
About the Client
The Firm offers various legal services as more fully detailed
in our Areas of Expertise: Banking & Finance Capital Markets, Mergers & Acquisitions
Infrastructure & Energy Trade & Services
• Developing Business Plan
• Objectives setting – KPI’s
• Functional Objectives setting
Osama Abou Mousallam
Project References & Client Details
Grow IT Project (CIT) : Comsys / Esmart Soft / CCIE / Nile IT
Comsys
Segment
Information Technology
Project Scope
Business Assessment / Business Upgrade Planning
Deliverables
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About the Client
Specialized Consultant (Strategy)
IT Companies Assessment, based on using methodologies developed by ATOS
origin and managed by a consortium of the following leading firms (Atos
Origin, Arther D.Little, QAI)
Contact
comsyssoftware.com nile-it.com smartsoft.com.eg cciegypt.com
Consultancy
Firms
Nermine Rageh / Dalia Wahba
CID.com.eg
Nile IT
ESMART Soft
CCIE Egypt
March/ August 2010
Assessment of Strategy, Finance and Operations
Reporting Key issues against best Practice.
Developing Key development areas
Developing business upgrade plans (BUP)
Follow up on Implementation
City Center Hotel
City Center
Hotel
2009
Segment
Hospitality
Project Scope
Business Planning
Deliverables
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Contact
Ismail Shefie (owner)
About the Client
Newly operating hotel in Beni Swief
GAP analysis
Competition Assessment
Developing Business Plan
Objectives setting – KPI’s and Functional Objectives setting
Soft Linen
Soft Linen
2009
Segment
Manufacturing – Retail
Project Scope
Gap Analysis
Deliverables
Standard IMC Gap Analysis
Contacts
www.softlinengroup.com
About the Client
Soft Linen Group established in 2007 after gaining experience for 5 years in
retailer shops selling embroidered linen products, the factory located in New
Borg Elarab City-Alexandria-Egypt, and our shops located in: Alexandria (City
Center-Porto Marina-San Stefano-Meena Mall-Zahran Mall), Cairo (City StarsAbass Elakkad) under the name of "La Nuit".
Osama Abou Mousalam
Projects Managed / Participated & Deliverables
Strategic Projects :
Project
Geo Marketing &
Distribution
(Strategy / Cadbury Adams Egypt)
Project Manager/2005
Distribution &
Availability Project
Objectives
• Identification of Gaps in Distribution and
Availability Using Digital maps against
Competitors
• Assessment of company D&A
performance in terms of product variety
and product Category
• Identified product performance
of company key products
versus competition and
understand Key Gaps in
distribution using Digital Maps
• Key Gaps In distribution
Identified and acted upon
• Assessment of Current D&A Performance
and Identification Key Issues and
alternatives
• Strategic directions of
Expansion of Sales Force
• Identification of Sales Channels
required
• Full corporate strategy assessment
including Key Marketing, Sales &
Distribution, Customer , Key Competitors
• Identification of Key corporate
issues, Alternatives generations
• Development of Corporate
strategy and Input to Vision
(Strategy/Cadbury Adams)
Project Member/2007
Strategic Positioning
Assessment (SPA)
Outcome/Results
(Strategy/Cadbury Adams)
Project Member/2007
Project Management:
Project
Objectives
Project Management
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(Strategy/Cadbury Adams)
2004-2008
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Coaching & Training for Project
Managers / Project Director
Conduct Training Sessions for project
managers & Teams
Setup of Project Management office /
Key Strategic projects
Outcome/Results
• Setup of PMO (project
management Office)
• Board of Directors Update
mechanism with reference for
Key Strategic projects
IT Projects :
Project
Sales Force Automation
(IT / Cadbury Adams Egypt)
Project Manager/2004
Full ERP Implementation
• Sainsbury Egypt
• Cadbury Egypt (Sales &Distribution)
• Americana Mart (Egypt)
Objectives
Outcome/Results
• Full Implementation of Sales &
Distribution system using Hand Held
Terminals
• Full Sales Cycle Automation including
(Sales Order processing & Accounts
Receivables and Warehousing)
• Fully Automated Sales Cycle
Nationwide covering 100 Sales
Rep. In 5 Branches Nationwide
• Increase of Sales and
Distribution efficiency
• Full Implementation of Sales &
Distribution system using Hand Held
Terminals
• Full ERP Implementation
• Full Implementation of Sales &
Distribution cycle
Osama Abou Mousalam
Projects Managed / Participated & Deliverables
Consultancy
Yasser Kamel
MD Egypt Bakery Stores
Fathy Diab
MD Sedra & Madina Group
Hany Sarie Eldin
MD Sarie El-Din & Partners
Wael Olama
Ex-MD Jil Kabo
Ismail Shafie
Owner City Centre Hotel
Hala Gabrous
Project Manager , Grow IT , Ministry of CIT Egypt
Khaled Morsy
Partner , Comsys Software
Consultancy Firms
Ahmed Nofal
Founder & Managing partner (ACG)
Mohamed Barkouki
Founder & Managing Partner (ACG)
Nermine Rageh
Project Manager , CID
Hamed Sayyad
Business Development Director (Megacom)
Employment
Gawad Abaza
(Managing Director Cadbury / Kraft Africa)
Mario Adams
(Finance Director Cadbury Africa)
Khaled Sabry
(Finance Director Lafarge Egypt)
Mohamed Nour
(Ex MD Cadbury Egypt)
Wallace Garland,
(Ex MD Cadbury Egypt)
Mounir Doss
(Ex Resident Manager, Semiramis Inter . Continental Hotel